Tag Archives: professional

5 Ways to Make Your Blog Posts More Readable

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Learn five easy tricks to help pull readers into your blog posts.

Okay, so you’ve written an article for your blog and you’re all ready to publish it online. You’re confident that the article’s content is well-written. And you’re sure it will appeal to your blog’s regular readers.

But wait! Before you put it out to be read by the world, have you done what you can to make it more readable?

By readable, I mean formatted in such a way that visitors will be drawn into its content and want to read every word. Or have you simply composed 20 paragraphs of good, solid information, formatted as big solid blocks of text?

No matter what blogging tool you use to publish your blog, you should have access to the standard array of formatting features available in HTML. In this article, I’ll explain how and why you should use them.

Break Up Long Paragraphs

What’s less attractive on a Web page than solid blocks of text? Long paragraphs of unbroken text can intimidate readers. They look unapproachable, like a college textbook. (For me, they bring to mind the textbook in my college tax accounting course, which further reminds me of two semesters of boring hell on Mondays, Wednesdays, and Fridays.)

Break up long paragraphs at logical points. This will require some writing skill, since you can’t arbitrarily chop paragraphs up — each one must still communicate a complete thought. But shorter paragraphs are a lot less intimidating than long ones — a point that applies to sentences, too (although I can’t seem to get that one into my thick skull).

And one more thing about this: be sure to use a space between paragraphs (usually with the

tag rather than the
tag, if hand coding is required). On the Web, that’s the standard way to end one paragraph and begin another. Just starting a new line isn’t going to break the paragraph at all — at least not in the eyes of the reader.

Use Headings

Headings cue the reader about the content of paragraphs that follow them. For example, my Use Headings heading here tells you that I’m going to talk about headings in this paragraph and, likely the few that follow up until the next heading. Readers can scan your article’s headings to get a better idea of what the article covers.

Of course, there are two kinds of headings. There’s the kind that actually reflects what’s in the paragraphs they head — that’s what I’m using in this article. And then there’s the kind that doesn’t quite explain what the following paragraphs are about, but are humorous or witty. Both types can work, but for serious content, I recommend the first type.

Headings can also help with search engine optimization (SEO), but not being an SEO expert, I can’t elaborate much about this. I seem to recall reading that h1 and h2 level headings are more effective for SEO than other lower levels. I use h3 because that’s how formatting is set up on my blog and I’m not terribly concerned with SEO. If SEO is very important to you, you might want to look into this claim. Of course, for headings to be effective at all in SEO, they must be coded as headings using

and tags (or other level tags as appropriate) around them. The appearance of text coded as headings will vary depending on settings in your style.css file or other style information for your blog. (And now we’re getting a little more technical than I wanted to get in this article.)

Format Lists as Lists

If any paragraph in your article includes a list of four or more items that are longer than four or more words each, for heaven’s sake, format them as a list!

There’s nothing so boring or potentially confusing as long lists within a paragraph, especially when those lists include explanations, commas, and semicolons. Why worry about proper in-paragraph list formatting when you can simply create a bulleted or numbered list that’s clear and easy to read?

Lists, like headings, are also extremely scannable, making it easy for readers to get an idea of the content they include. They draw the reader in by giving them information in bite-sized chunks. Bold formatting used at the beginning of a list item (see below) can act as a heading, letting the reader know that an explanation or more information about the item follows.

In summary, lists can do the following for you:

  • Break up long blocks of text. Long lists in a paragraph make big, fat, intimidating blocks of text. Isn’t this much nicer?
  • Make one point easy to distinguish from the next. Since you (and your readers) don’t have to worry about how list items are separated (comma or semi-colon?) you don’t have to worry about someone misunderstanding list items.
  • Take advantage of built-in formatting options. I’m not just talking about standard bullets and hanging indents here. As you can see in this list, a blog’s style.css file can include instructions for graphic bullets or other fancy formatting.
  • Give your readers important points quickly. By presenting information in an easily scannable format, your readers can see what a list is about without wasting time. If it’s what they want to learn more about, they’ll dive in and read it.

Apply Other Formatting…but Sparingly!

There are other, more basic formatting features you can apply to text. Want some basic information to stand out? Use bold formatting (as I did in the bulleted list above). Introducing a new word or phrase? Italicize it. Got a quote to share? Here’s what I say:

If it’s longer than a dozen or so words, consider putting quotations between

and

tags. This clearly identifies the text as a quote from another author. (Well, in this case, it’s still words of wisdom from me, but you can quote me if you like.)

Don’t use ALL CAPS. It’s childish and unprofessional and considered by many to be “shouting.” And don’t use underlines. On the Web, underlines indicate hyperlinks and you can confuse your readers.

And don’t use too much formatting. There comes a point when the repeated application of bold and/or italic formatting loses meaning and simply fails to do the intended job.

Insert Illustrations

I’m a firm believer in the old adage: “One picture is worth a thousand words.” Maybe that’s why I’ve been writing Visual QuickStart Guides for Peachpit Press since 1995. Those books are full of screenshots — mine average 3-4 per page — and are excellent tools for teaching readers how to perform tasks with various software.

In regular writing — such as the writing you might do for your blog — images can also help communicate information. Did you write a software how-to piece? Screenshots of the steps would be extremely helpful. Did you write about a recent vacation? Include a few photos to show the scenes you’ve written about. Does your article explain the organization of a company or one of its departments? Include an organizational chart to put things in perspective.

On the Web, images do more than just communicate information. They also add visual appeal. Think about it as you visit sites on the Web. Which pages or blog posts caught your attention more? The ones without images? Or the ones with photos or drawings?

If you don’t have illustrations for your article and you want to include some other kind of graphic element, try text in a box. This effect, which is often used in print publications, can add visual appeal almost as much as an image can.

Let’s face it: people like to look at pictures. By giving them pictures that relate to your article, you can capture their attention and reel them in to read more about what the picture shows.

A word of warning here: Don’t use photos that don’t belong to you — doing so is likely a violation of copyright law. You can probably use company logos — if your use is consistent with the company’s rules governing logo use (normally available on its Web site) and you’re writing about the company. But taking photos off another Web site or scanning them out of a print publication for use on your site could get you in a lot of trouble. It’s stealing, plain and simple, and you could get sued. Use photos, screenshots, and drawings that you’ve taken or that you’ve received permission to use. The rule of thumb here is, if you don’t know whether you have permission to use it, you probably don’t.

Conclusion

As you can see, each of these techniques is relatively easy to implement on your blog. While it isn’t necessary to use all of them in one article (as I’ve attempted to do here), you can mix and match them as you see fit to liven up the layout and appearance of your prose.

The main thing to remember is this: the more interesting you make your text appear at first glance, the more likely you are to get readers to stick around and read what you’ve written.

Oh, and by the way, just about everything in this article also applies to your non-Web writing efforts: reports, articles, white papers, and books. You just won’t need HTML code to get the job done.

A Professional Pilot?

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I’m not impressed.

Yesterday, my friend Ray flew me down to Mesa, AZ, in his airplane so I could pick up my helicopter, which was down there for its big annual inspection. While we were taxiing from Ray’s hangar to Runway 23 in Wickenburg, we heard the following exchange between two pilots on Wickenburg’s frequency:

Premier 1-2-3 (not the exact call sign; Premier is a small “corporate” jet): Wickenburg, this is Premier 1-2-3. Is there anyone there?

PanAm 5 (not the exact call sign; PanAm is a flight school based at Deer Valley Airport (DVT) that does a lot of practice landings at Wickenburg): This is PanAm 5 at Wickenburg.

Premier 1-2-3: Can you tell me the winds down there?

PanAm 5: The winds are shifting around a little, but they’re mostly out of the southwest at about 5 or 6 knots.

Premier 1-2-3: Oh, great. Thanks….So that means you’re using Runway 26 down there? Is that the runway number?

PanAm 5: It’s actually Runway 23.

Premier 1-2-3: Oh, thanks. We don’t have any approach charts or anything for Wickenburg so we’re kind of flying by the seat of our pants.

Yes, he really said that.

The radio went quiet for a few moments, then another pilot called to say he was 5 miles north, inbound for landing.

Premier 1-2-3: Premier 1-2-3 is about 3 miles south. We’ll be making left traffic for Runway 23.

Pan Am 5: Actually, it’s right traffic for Runway 23 at Wickenburg.

Premier 1-2-3: Okay. Thanks. Right traffic for Runway 23.

At this point, the FBO attendant came on the radio to provide wind and unofficial altimeter setting information. (It’s a good thing the altimeter setting is unofficial, since it’s off by nearly 100 feet.) She asked if the jet wanted fuel on landing and he told her he didn’t, that he was just dropping off some passengers.

We were holding short behind a PanAm plane when the jet came in, zipping past us. He was nearing the other end of the runway where the terminal was when the FBO woman came on again to ask if he knew where to park to discharge his passengers. He told her he’d been there before, then advised everyone that he was off the runway.

Ray and I had been discussing this jet pilot’s lack of professionalism while we were waiting. Both of us knew that one of a pilot’s responsibilities for a flight, as stated in Part 91 of the Federal Aviation Regulations (FAR’s). From Section 91.103, Preflight Action: “Each pilot in command shall, before beginning a flight, become familiar with all available information concerning that flight.” Surely that must include runway numbers (which are determined by magnetic course headings) and traffic pattern information. This information is available on the Sectional Chart and in the Airport/Facilities Directory, both of which are required to be on board for commercial flights. They’re also available on the Web on various airport information Web sites and on the FAA’s Web site. Heck, I’m a helicopter pilot and I’m supposed to avoid fixed wing traffic when I land at airports, yet I usually know the runway numbers and traffic pattern information just so I can get an idea of where planes might be.

This guy simply hadn’t done his homework.

The PanAm plane in front of us took off. Ray rolled onto the runway. As the PanAm plane drifted to the north of the centerline (likely because of the wind), we took off and headed south.

I’ve since given the exchange a bit more thought. What if the Jet was arriving after 4 PM, when the FBO was closed, and the traffic pattern was empty. Where would he have gotten his information. He was only 5 miles out on his first call; would he have had time to look at his chart or A/FD? Or would he have assumed Runway 26 from memory, made a left traffic pattern low over the homes on the southeast and east sides of the airport, and adjusted his approach only when he realized he was on the wrong heading — 30° off? Approaching at a heading of 260 would have put him right over the homes on Broken Arrow Road — the homes of people already complaining about noise now that the runway is 1500 feet closer to their homes. Would his action have had a long-term impact on the airport?

The point here is, all pilots are responsible for gathering information about the flight — including the airport they intend to land at. This guy acted irresponsibly and was fortunate enough to have people on the ground that could provide him with the information he needed.

But as any pilot knows, you’re not always lucky. You need to do your homework before you get on board and start the engines.

Podcast Stuff

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Maria Speaks Episode 31: Podcast Stuff.

This episode marks my return to Maria Speaks after a two-month break. It covers my change in podcasting technique, a new video podcast I just created for Flying M Air, and the podcasts I subscribe to.

Transcript:

Hi, I’m Maria Langer. Welcome to Episode 31 of Maria Speaks: Podcast Stuff.

I just spent the past three hours redoing the Maria Speaks podcast. I used to publish it with Blogger and FeedBurner. Now, since my personal Web site is blog-based using WordPress, I cut Blogger out of the picture. It took me three hours to create or modify blog entries to embed my thirty existing podcast entries on this site. Well, twenty-nine. One of them covered an eBook I no longer distribute, so it didn’t link to it.

I developed this new method of podcasting — new to me, I should say — to reduce the amount of work required to publish a podcast and keep all podcast information together. I used to use a WordPress plugin called podPress, but I removed all references to it and disabled it today. Keep it simple — that’s what I decided. And the technique I worked out is relatively simple, utilizing an existing WordPress blog and FeedBurner. I wrote about it in an article to be published soon by Informit.com. When it comes out, I’ll link to it on the Aritcles page of my Web site and create a podcast based on its content.

For some reason, my “Maria Speaks” podcast has more subscribers than ever. That makes me wonder, since I haven’t released a podcast episode since September, and that episode was a bit more commercial than I like. This time last year, I was releasing one or two episodes per week. I ran out of steam last December and have been releasing them far less frequently. Still, my subscriber numbers have been climbing steadily. It doesn’t make sense to me, but it did convince me to release more content. The way I see it, when all these new subscribers start getting the new content, they’ll either like it and stick around or not like it and leave.

In the meantime, I started a new video podcast in October for my helicopter charter company, Flying M Air. I have literally thousands of photographs taken throughout the southwest, in places I fly to. I also have photos taken by my husband and by professional photographer and Bigfoot Hunter, Richard Noll.

Rick accompanied me on a test run of Flying M Air’s Southwest Circle Helicopter Adventure. The deal we struck was that in return for all all-expense paid trip, he’d let me share copyright on all the video and still images he took. While he has the ability to sell these images as stock photos or use them in other projects, I have the ability to use them in marketing material to help sell the excursions and in articles I plan to write for publication about the trip. It was a win-win deal. Richard took lots of pictures from the air, which is something I simply can’t do while I’m flying. He also took video images with something a few clicks better than the little Canon digital video cameras I have. I’m still going through the over 1,000 still images and 3 to 4 hours of video he left on my MacBook Pro’s hard disk before departing back to the Seattle area.

I decided to turn my library of photos into video brochures for Flying M Air’s tours, charters, and excursions. The result is “Come Fly With Us!” (subscribe), which currently has three episodes. Another episode will be released Monday. (That’s one of the good things about my new podcast publishing technique; I can schedule a publication date and time. This makes it possible to record several podcast episodes at once and release them periodically over time.)

Part of the learning experience for creating this new podcast was finding legal music to play while the images were showing. I wasted a lot of time looking. Some sites promoting “royalty-free” music for podcasts required that you buy the songs to use them. That wouldn’t have been so bad if the songs were sold at iTunes prices or even a few bucks, but they were asking for $25 or $39 dollars per song. I use each song on just one video podcast episode and plan to release new titles once a week until I run out of material. That music was simply over my budget.

The much hyped GarageBand.com promised royalty-free, free downloads music. But the vast majority of artists didn’t allow free downloads of their songs. And since I was looking for relatively mellow instrumentals — you know, mood music — I had trouble finding what I wanted there in the first place.

I finally wound up on MagnaTune.com. I heard about it during an interview with the site’s founder, John Buckman, that Miraz had referred me to. MagnaTune predates iTunes by about two weeks. Although it has a limited number of artists on board, it offers very reasonable licensing of its music for podcast use. I’ve been getting tunes for my “Come Fly with Us!” podcasts from MagnaTunes since then and giving credit to the artists at the end of each video. I hope they sell some music.

Speaking of music, if you’ve been listening to Maria Speaks for a while now, you may have noticed that I changed the “theme song” for this podcast. The reason: I had a one-year licensing agreement with FreePlay Music for the old tune, Floater. Last year, when I bought that license, it cost $25/year, which I thought was reasonable. When I went to renew, the price had gone up to $100/year. I guess they decided to cash in when podcasting took off. That’s above my budget for a free podcast that doesn’t even earn any advertising revenue, so I decided to find a new tune. The new tune is is a segment from a nameless bit that I got off a public domain music CD I acquired back in 1996. I spent about an hour yesterday going through the one thousand plus songs on that CD set to pick this one. I’m not sure how much I really like it, but I do need something for my opening and closing credits.

The main topic of this podcast episode was supposed to be a quick discussion of some of the podcasts I listen to regularly. So let me dive into that for a few minutes.

I want to start off by telling you what I don’t listen to. I don’t like podcasts that mix discussion and “Garage Band” music. For example, I used to listen to a podcast about words hosted by two guys who seemed to guess more about word origins than actually research them. They’d pick few words or phrases and do a 40-minute podcast about them. The way they’d stretch out that podcast is by inserting a few Garage Band songs into it. Trouble was, their taste in music was nothing like mine, so I found myself having to fast forward through the music filler to get to the discussion meat. Fast forwarding is not always easy when you’re listening on an iPod and driving in traffic. When I realized that the content I was interested in wasn’t that good to begin with, I dropped the podcast. Ditto for the writing podcast some woman was doing. I wasn’t listening to hear music. I was listening to hear content. If the content was music related, the music would make sense. But it wasn’t and it didn’t.

In general, I don’t listen to music podcasts at all. Finding new music is low on my priority list. So if you you think you might find some tips for new and exciting music podcasts here, you will be disappointed.

What I do like listening to is podcasts that can enlighten me, teach me new things, or make me laugh with intelligent humor. I listen to podcasts primarily when I’m driving or flying, although I do have a i-Fusion speaker thing that makes it easy to listen when I’m working in the kitchen, making dinner or tidying up. So if I can be trapped in a place doing a relatively mindless thing and listen to something that’ll expand my horizons or make me laugh, I’m pretty happy.

That said, here’s a brief summary of some of the podcasts I listen to. You can find links to these podcasts on the transcript for this podcast. Go to www.aneclecticmind.com and click the Podcast link in the navigation bar to find it.

First on the list are a handful National Public Radio (or NPR) podcasts. There are 355 of these podcasts and I’ve tried at least 20 of them. I listen to five of them regularly.

  • NPR: Story of the Day is a daily selection of a story from NPR’s programming. These stories are wide-ranging in topics: business, war, travel, entertainment — you name it.
  • NPR: Business Story of the Day is a daily selection of a business story from NPR’s programming. Stories cover anything business related, from Silicon Valley news bits to global oil production information and lots of stuff in between. It keeps me informed about the business world.
  • NPR: Satire from the Unger Report is a weekly podcast of satire by Brian Unger. It’ll make you laugh — and think.
  • NPR: Wait Wait…Don’t Tell Me! is a weekly radio quiz show about the news. It has a panel of three celebrities (no, not the kind in People magazine) and call-in contestants. The questions and answers lean toward the comical, so the show is extremely entertaining.
  • NPR: Sunday Puzzle is a weekly podcast of word games with an NPR host, Will Shortz (of the New York Times), and a telephone contestant.

I’ve tried other NPR podcasts, but eventually lost interest in them. And as I prepared this list, I noticed a bunch of new ones to try out. So I might report on some additional podcasts from NPR in the future.

I also listen to American Public Media (APM) Future Tense. It’s a great podcast with short episodes about technology topics.

I listen to three PBS podcasts:

  • American Experience is a podcast with short episodes about historical topics. Recent episodes included the Gold Rush and New York.
  • NOVA is a podcast of brief stories from the NOVA science television show.
  • NOW is a podcast of rather lengthy stories form the NOW news television show. Sometimes the stories interest me and I listen to them. Other times, the stories don’t interest me and I just delete them.

I also watch a NOVA video podcast, which I find excellent. It combines science information with video and still images in a 2 to 3 minute podcast. I like some episodes so much that I save them as movies on my iPod so I can show them to others.

Speaking of video podcasts, I also subscribe to a number of others:

  • GARY-PAUL TV is a video podcast of weird stuff published by Gary-Paul Prince of Peachpit Press. My favorite episode, which I’ve saved as a movie for future viewing, is “Drinking and Driving Texas Style.”
  • Comedy Central: Stand-Up is a video podcast of stand up comedy segments. I only like about half of these, but the ones I like arae really good, so I keep checking in.
  • National Geographic Video Shorts are short video segments from National Geographic television shows.

I also used to enjoy a video podcast called CockpitCast, which showed video out the front window of various commuter jets as they landed at airports in western U.S. cities, but there hasn’t been a new release in a long time, so I don’t know if the pilots are still doing it.

Another aviation podcast I enjoy is Betty in the Sky with a Suitcase. Betty is a flight attendant who loves to travel. She brings along her tape recorded and gets stories from other flight attendants, pilots, and people at the places she flies to. The stories are great but the audio quality is pretty bad sometimes. Still, I think it’s worth a listen. My favorite story? The one where a passenger who died of natural causes during a flight was not declared dead until after the flight was more than halfway to its destination.

For tech news and info, I’ve been trying two Wired magazine podcasts:

  • Wired Magazine is a podcast of short pieces from Wired magazine columns.
  • Wired News is a podcast of short news stories from Wired magazine.

I also subscribe to Slate magazine‘s Daily podcast, which includes interviews about Slate’s online pieces as well as audio versions of some of Slate’s online pieces. It gives me a chance to “read” Slate without having to visit the site. Of course, I only get a small portion of the thoughtful gems available online. I used to subscribe to Slate’s Explainer podcast, but have given it up because the topics weren’t all that interesting to me. You might like them, though, so check them and out see for yourself.

I subscribe to the WordPress podcast because of my interest in WordPress software. I admit that I’ve downloaded all episodes and have listened to just three of them. I think the podcast is good, but I have to be in the right frame of mind to listen to them.

The same goes for the Podcasting Underground podcast. Good, informative stuff, but I have to be in the mood to listen to information about podcasting.

For politics, I listen to a pair of real left-wingers. Sorry, but I am not a conservative at all, neo or otherwise.

  • Real Time with Bill Maher is an hour-long podcast of Maher’s HBO television series. He does an interview and then discusses one or more current political topics with a panel of three that usually includes one celebrity entertainer and one political figure. His panels always include someone sitting on the right, so both sides are represented. While I don’t agree with everything I hear, I like to hear the various viewpoints on current political topics. New Rules is a much shorter podcast that includes just the New Rules he lists at the end of his show.
  • MSNBC Countdown with Keith Olbermann is a collection of Olbermann segments from his MSNBC Countdown television show. Olbermann is a Bush basher — do doubt about it — and it amazes me that he says some of the things he says. It’s a real example of the First Amendment in action — if Olbermann said these kinds of things just once in a place like North Korea or Iran or Iraq under Saddam Hussein, he would have been shot dead for treason. But in our country, we’re allowed to voice all kinds of opinions. Olbermann’s aren’t the kind that’ll ever get on Fox News. My favorite bit? The count of times our president said “Stay the course” after Tony Snow told the press he’d only said it eight times. Classic reporting.

I also started listening to Penn Jillette’s weekday radio show on FreeFM, PennRadio. Penn Jillette is the big, fast-talking guy from the magic duo of Penn and Teller. An atheist (his Nevada license plate is the word “ATHEIST”) and libertarian, he definitely has some non-standard views of politics. But he also covers non-political topics. I don’t enjoy all of Penn’s podcast episodes — I probably delete about half of them without listening to more than a few minutes — but I like enough of them to keep my subscription. One of my favorite episodes was his interview of Phyllis Diller (who I didn’t even know was still alive). Ms. Diller had some fascinating stories to tell and I was especially touched by Penn’s patience when her memory failed her more than once during the interview.

And finally, one of the first podcasts I ever subscribed to, podictionary. This daily podcast, with 2 to 5 minute episodes, discusses the origin of a word or phrase. A weekly digest version is also available. Many, many thanks to Charles Hodgson for his dedication to the subject of word history.

Now you know what I’m listening to. What are you listening to? Share your comments and suggestions with me and other listeners by posting your comments on the transcript for this episode. Go to www.aneclecticmind.com, click the Podcasts link in the navigation bar, and scroll down until you find the “Episode 31: Podcast Stuff” entry. Or just use the Search box to search for the number 31. Then use the Comments link at the bottom of the entry to read other people’s comments and add your own.

And as always, thanks for listening. More later.

How Much, How long?

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The financial dynamics of selling helicopter rides.

I went down to Goodyear, AZ yesterday to offer helicopter rides at the Goodyear Balloon & Air Spectacular. This was my second year doing rides at the event; last year I did them at Glendale as a subcontractor for another helicopter operator. This year, when the event was moved to Goodyear (a Phoenix-managed airport), the paperwork requirements were more stringent. The other company couldn’t get their paperwork together on time. They dropped out. I had all my paperwork in order. I did the show without them.

First I need to say something about the show. Formerly known as the Thunderbird Balloon & Air Classic (and still run by a company of the same name), the event is a combination balloon gathering and air show. The balloons, which can only fly early in the morning or in the evening, do their thing in their time slot. I wrote last year about walking among the balloons during the nighttime glow and about arriving at the airport as the balloons were departing at dawn. It was an incredible experience. Oddly enough, most people don’t go to the show for the balloons. They go for the air show which goes on during the day. There are aerobatic displays, war birds, F-16s, and this year, the Blue Angels. On the ground, there are food vendors, car and motorcycle dealers, navy recruiters, carnival rides, and souvenir sellers. There is literally something for the whole family. And although it ain’t cheap to attend — $15/adult, less for children and seniors — it’s a great event for a family to attend together: outdoors, surrounded by history, technology, and carnival food.

This is an extremely professionally run event, with excellent management and crowd control. The entertainment is top notch and the announcer is incredible. There’s no shortage of staff members to help with a problem. And the Air Boss, who works behind the scenes with the pilots and airspace, is safety-conscious, reasonable, helpful, and well…professional. I cannot stress what a pleasure it is to work at an event that’s so well run.

Unfortunately, the new venue at Goodyear had a bit of a dust problem. Instead of being on pavement like the vendors were at Glendale last year, they were on dirt. Which turned to dust. Even the water truck couldn’t keep up with it. Thank heaven it wasn’t windy like it always is in Kingman for the Mohave County Fair.

And unfortunately for us, my landing zone was about a mile away, near the main terminal building. (On concrete, thank heaven.) So we had to provide transportation from the ticket sales area to the LZ and back. The folks I was supposed to fly for were going to provide transportation via golf cart. We didn’t have a suitable golf cart, so we used Mike’s truck.

I say “we” because when I realized I’d be doing the event without the other helicopter company, I had to get together a full ground crew. For me, a full ground crew consists of three people: a money person to sell tickets, answer questions, and hold the money and two loaders who do safety briefings and escort passengers to and from the helicopter. (We do hot loading, like most helicopter operators do, and I don’t want anyone walking unescorted or unsupervised near the helicopter while the blades are turning.) In a pinch, with a secure LZ, I can do with one experienced loader (my husband, Mike), but I really like two. It speeds up the loading/unloading process by having one crew member on each side of the helicopter.

DarleneDave
Our great ground crew: Darlene and Dave (photos by Dave and Darlene).

I should point out one thing here about the R44 helicopter. The main rotor blades are 10 to 12 feet off the ground (depending on RPM and rotor droop) so the possibility of someone getting hit on the head by the blades is remote, especially at 68% RPM, which I maintain during loading/unloading. That’s one less thing to worry about when hot loading.

Me in the Pilot SeatBecause the LZ was so far from the rest of the venue and there were aerobatic displays going on while I was giving rides, I couldn’t fly past or around the venue to attract future passengers. That turned out to not be a problem. We had a steady stream of riders for our 8-10 minute rides. And, when the Blue Angels were done flying at about 4:15 PM, I started up and flew just about nonstop until 7:15 PM.

Here’s where the finances come into the picture. Last year, the other helicopter operator charged $45/person for 10-minute rides. Of that, I got $35, which I thought was a fair price for the ride. They did the money stuff and provided transportation to/from the LZ, which was about 1/4 mile from the ticket booth that year. (Easy walking distance, but who likes to walk?) They also provided one ground crew member, but since they were flying a helicopter, too, he mostly dealt with loading/unloading that helicopter. So Mike came along and took care of my passengers.

At $45/person, I flew 131 people last year over a 3-day period. To date, that’s my second-best gig, surpassed only by 2005 at the Mohave County Fair (150). I personally could not believe that so many people were willing to lay out $45/person for a ride. To put it in perspective, for about $120 a person can get a 25-minute helicopter flight over the Grand Canyon with Papillon. That’s a more memorable flight than 8-10 minutes over Sun City.

Yet this year, when I went to the Mohave County Fair and tried to sell 8-10 minute flights for $35/person, I had very few takers. I had to resort to Plan B, which offered 3-4 minute rides around the fair for $15. That kept me busy. In Congress, I did 5-minute rides for $20 around Congress. I had a line for 3 hours straight and probably could have sold the same rides for $25 without losing a single passenger.

So what I learned during the year (or thought I learned) was that I could keep flying if I priced the rides at a price most people would consider cheap. I want to keep flying. Sitting on the ground, spinning my blades while I wait for a passenger burns fuel without earning revenue or paying my ground crew. The problem is, if I make the rides too cheap, I don’t make any money. Duh.

At yesterday’s event, I offered the rides at $35/person, which was what I would have gotten if I’d flown with the other company anyway. I’m not greedy, but I do have loan payments to make. The result was a steady stream of passengers who couldn’t believe how cheap the rides were.

So what’s expensive in Kingman, AZ is cheap in Goodyear, AZ.

Our flight path, in case you’re interested, left Goodyear airport heading southeast. I flew straight down to the Phoenix International Raceway (PIR), where they have NASCAR events, and came back to the airport. There were cars on the track (not NASCAR) for much of the day, and people riding quads and fishing along the Gila River, which we crossed in two places. At night — because I flew for over an hour after sunset — I flew more to the east, trying to stay in a well-lighted area and give my passengers something to see. At night, the city is a blanket of lights in every color and it really doesn’t matter what you’re looking at. It’s just so darn pretty from the air.

Maria and MikeAlthough it was a 3-day event, I missed the first day due to a miscommunication. (Long story and please don’t ask me to tell it because I’m still pretty pissed off about it.) Yesterday was the second day and we did pretty well. Unfortunately, there are limitations on when I can fly. Those limitations are imposed by the Air Boss, who is basically an air traffic controller during the event. Keep in mind that the air show part of the event runs all day long and has many performers. Some of them simply don’t like operating while a helicopter is making flights in and out of the airspace. And in other instances, the Air Boss himself might consider my operations a hazard while other performers are on. So throughout the day, I’d be asked by the Air Boss to stay on the ground. These stoppages could be as short as 5 minutes or as long as 90 minutes. They broke up the flying day, limiting the number of people I could fly.

This happened last year, too, but there weren’t as many of these breaks so they didn’t affect me as much. This year, they really put a damper on things. People who showed up at the booth at 1:30 PM, ready to fly, were told they had to wait until 4 PM. Not everyone wanted to wait. And I certainly didn’t want to sit in the dusty booth waiting for the green light. But when 4:15 rolled along, I started flying again — for 3 hours straight.

Unfortunately, we had to skip today at the show. That’s not so bad. Mike is fighting a cold and he needs the rest. And I’m still exhausted from flying so long after nightfall — it takes more concentration, at least for me, and it really wipes me out.

Now if you’re doing all the math and coming up with some really big numbers for our ride revenue, remember a few things. It takes (and costs) more than just fuel to operate a helicopter. My insurance alone costs $60/hour (based on my current 200-hours per year flight level). And then there’s the reserve for the overhaul my helicopter will need at 2,200 hours — that currently costs $185,000, which is about $85/hour. There’s regular maintenance (at $50 to $75/hour), fuel (at about $4/gallon), oil (at about $5/quart), and hangar rent (at several hundred dollars a month). There’s additional costs to comply with service bulletins (SBs) and airworthiness directives (ADs). There’s advertising with signs, banners, brochures, and business cards. There’s business licenses and drug testing program fees and credit card acceptance fees. And there’s state and local sales tax, which must be paid out of every qualifying revenue hour — including rides. (Although we charged $35/person, $2.68 of that goes to Maricopa County and the City of Goodyear with its total 8.3% sales tax rate.) On an event like this, there’s also the cost of the ground crew, which must be transported, housed (in some instances), fed, and paid. There’s also the cost of operating the helicopter to get from its home base to the event location — cost that has no revenue associated with it. And let’s not even talk about the cost of equipment such as shade structures, tables, and chairs for a booth; a camper that can sleep up to 8 for overnight events; and a truck to haul all of this stuff around on the ground.

As you can see, the math isn’t as simple as saying 60 rides x $35 per ride – fuel costs = big profit. That’s the formula some passengers try to use. I only wish it were that simple.

What did I learn about this past weekend’s event? Confirm and reconfirm all the information I get. Stay involved in the setup process from the beginning. Don’t miss any meetings. Have a ground crew ready and waiting if needed.

And if they want to pay $45 per person for a ride, let ’em.

Many thanks to Darlene and Dave, Ground Crew Extraordinaire, for taking photos at the show and sharing them with me so I could put them here.

Luxury Toys?

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We’re not impressed.

Yesterday, Mike and I drove down to the new Cardinals Stadium in Glendale, AZ for the “Men’s Luxury Toy Expo and Sale.”

Mike and I are big into toys. It isn’t because we like to be conspicuous consumers. We have so few close friends in the area that there’s no one to show off to. It’s just that we like to play with toys. So it’s always nice to see what’s out there to play with.

If your idea of a “luxury toy” includes hot tubs, sand rails (modern day dune buggies), and garage storage solutions, then this show was for you. Unfortunately, those things don’t fall into what we’d consider luxury toys. We were pretty disappointed, since that’s what dominated the show.

To be fair, there were two or three Ferraris (the definitive sports car, in my opinion) and some very nice, mint condition classic cars. And I did like the idea of buying a room on a residential cruise ship to live out the rest of my life on a nonstop, around-the-world cruise. (Now that’s a house boat! I just find the $1.8 million entry fee plus $90K annual maintenance a bit tough to swallow right now.) But there were also vendors selling beef jerky, overpriced plastic shoes, and miracle mops. (In my opinion, if you have enough cash to afford a real luxury toy, you also have enough to pay a professional to keep it clean for you.)

The weirdest thing was seeing an advertisement for one of the garage storage solution places with the same exact layout and colors as my Flying M Air brochure. If that wasn’t a rip off of David’s design work, I don’t know what is. They could have at least changed the color scheme. The ad was in the show brochure and I won’t dignify it (or spread the word about the company) by reproducing it here. I’m just glad they weren’t pushing helicopter tours and charters. I’m trying to use the design for my new branding and it’s not nice to see someone else trying to do the same thing with the same design.

I’d brought along a bunch of Flying M Air brochures and old Sedona/Grand Canyon rack cards with the idea of leaving a few around on tables with other mixed literature. There weren’t any such tables, so I wound up carrying around the brochures for the whole show. That wasn’t so bad because we were only there for about an hour.

I thought the event might be a good place to advertise the business. Imagine bringing Zero-Mike-Lima onto the show floor, all sparkling and clean. That would certainly get some attention! But when I saw the kinds of people walking the floor, I realized that the dreamers outnumbered the buyers by a good margin. (The beef jerky guy was doing a good business but I didn’t see the residential cruise ship guy handing out too many cards.)

I don’t regret going, though. We got to see the inside of Cardinals stadium, which isn’t 100% finished yet. (Looks like they still have some painting to do in the bowels of the arena.) It’s a nice place — very state-of-the-art and the air conditioning works pretty darn good. The show was on the stadium’s concrete floor. The grass, which was growing nicely outside, looked ready to roll in for a game any time. The only thing I regret was not taking a few pictures. It isn’t often that you get to walk on the field (sans grass) for the newest football stadium in the country.

Would I go again? Doubtful. I’ll call later today to see what the exhibitor pricing is like. If it’s affordable, I might give it a try. Depends on how the beginning of my season goes. The show is in February; my big season here in Arizona starts in November. So I have plenty of time to think about it.