On Blogging

Maria Speaks Episode 32: On Blogging – Looking back on three years as a blogger.

This episode covers my thoughts on blogging: why I blog, my personal history as a blogger, and the future of blogging as I see it. The transcript for this episode can be found on my Web site, www.aneclecticmind.com.

And sorry about the nasal sound of my voice. I’m just getting over a cold.

Transcript:

Last month, I celebrated my third anniversary as a blogger. Well, I didn’t really celebrate anything because I really didn’t think about it then. But I realized today that it had been more than three years since my first blog entry. A little research found that entry online in my current blog: “iBlog.”

Why I Blog

I am a writer. I’ve been a writer since I was 13 or so, in the days when I worked on stories and a novel while sitting at the desk in the room I shared with my sister. I’ve probably written billions of words by now.

The way I see it, there are two kinds of writers. Well, three:

  • The first is the person who writes because of that need to write. The person who, like me, started at a young age and got hooked on it. But for whatever reason, they did not pursue a career in writing.
  • The second is the person who doesn’t have that need to write but writes for a living. Copywriters, business people who spend much of their time writing reports, tech writers — those might be some examples.
  • The third is the person who needs to write and writes for a living.

Through hard work, an understanding of the writing business, and a good dose of luck, I’ve managed to join that third group of writers: I write because I need to write and I’m fortunate enough to get paid for it.

Writing is like an addiction for the people who need to write. They can’t go more than a day or two without writing something. And that’s where blogging comes in. It’s the perfect outlet for writing whatever you want, whether it’s a description of how you spent your weekend (Days in My Life), your view on current politics (Deep Thoughts), a narrative about your hobbies (Flying for Pleasure, Writing for Pleasure), or a discussion of your work (Flying for Hire, Writing for a Living).

And that’s why I’m a blogger. It gives me the opportunity to vent (so to speak) the words and thoughts that are in my mind.

My History as a Blogger

Back in October 2003, I got started as a blogger using a blogging client called iBlog. It was an interesting tool that was very easy to use and didn’t require a bit of HTML or programming knowledge. I’d create blog entries on my computer, using a WYSIWYG format. When I was ready to publish, the software would create all the pages and links and upload them to a Web server. They were static pages — that means they existed in plain old HTML on the server until I replaced them with new pages.

I liked the software, but as technology moved forward, I ran into its limitations. The author of the program — it’s shareware — was busy with work and couldn’t spend the time needed to rework his creation and add features. I decided that it was time to find another solution.

I played with Blogger and actually built two podcasts that used it for an engine. (I even wrote an eBook about it.) But Blogger had a lot of limitations, too. I wanted something I could get under the hood to change, something I could tweak forever, fine-tuning the appearance and functionality all the time.

The answer was WordPress. I decided to install it on a Mac OS X server in my office. It was a chore and a real learning experience. But I always get a certain feeling of satisfaction when I work my way through a tough task and succeed.

The first big challenge (after getting WordPress up and running on the server) was to import my 300+ iBlog entries to my new WordPress site. That required exporting all entries as an RSS feed, modifying the entries to be WordPress compatible, and importing them into the new blog. I did this over time, in batches. I still have about 50 entries to import, but they include photos and require a lot of work. Frankly, I’ve been too lazy to do it.

Once the content was online, I reworked the blog to merge it with my personal site and my book support site. That posed some organizational challenges: to keep my work separate from my blog but both of them in the same place. I’ve gotten complements on the site’s organization from several people, so I think I may have done a good job.

Now, with the work mostly done — other than the tweaking, which I do occasionally to fine-tune the site — I’m free to write. I never stopped, of course. The site has been building itself slowly but surely, with 5 to 20 new entries a week, depending on my schedule. These days I’ve been pretty busy, so I’m not writing as much. But I still try to get a post in each morning, as I sit drinking my coffee, listening to my parrot run through his repertoire of words, phrases, and weird sounds.

The Future of Blogging

Over the past few years, I’ve seen blogging change from its original purpose — a personal online journal — to a commercial phenomena. People are blogging for money, splashing advertisements all over their sites. Companies are starting blogs to advertise their own products and services.

Although I will be the first to admit that I talk about my books and articles and flying services on this site, those topics are not my primary focus. They’re part of my life and, like most of my life, they become blogging topics. But I just can’t bring myself to splash all those Google ads all over my sites. I’m not in this for the money. The little ads that appear at the bottom of some pages on my sites are just my attempt to raise cash to pay for this blogging habit of mine. (Please feel free to click one or two on every visit. ;-) )

But it saddens me that blogging has become so commercialized. That some bloggers are using this form of communication solely to gain wealth and fame — or try to. That some bloggers are irresponsibly spreading inaccurate information in an attempt to sway public opinion. That the media is spreading falsehoods by quoting blogs as news sources. That some blogs (like some podcasts) are simply another form of advertising to sell products and services in a world that’s already so full of advertising that it invades every part of our lives.

I don’t know what the future of blogging will bring. But I do know the future of my blogging activities: the same as the past.

I blog because I like to blog. I need to blog. And whether my words are appreciated or scorned, I’ll just keep blogging.

Podcast Stuff

Maria Speaks Episode 31: Podcast Stuff.

This episode marks my return to Maria Speaks after a two-month break. It covers my change in podcasting technique, a new video podcast I just created for Flying M Air, and the podcasts I subscribe to.

Transcript:

Hi, I’m Maria Langer. Welcome to Episode 31 of Maria Speaks: Podcast Stuff.

I just spent the past three hours redoing the Maria Speaks podcast. I used to publish it with Blogger and FeedBurner. Now, since my personal Web site is blog-based using WordPress, I cut Blogger out of the picture. It took me three hours to create or modify blog entries to embed my thirty existing podcast entries on this site. Well, twenty-nine. One of them covered an eBook I no longer distribute, so it didn’t link to it.

I developed this new method of podcasting — new to me, I should say — to reduce the amount of work required to publish a podcast and keep all podcast information together. I used to use a WordPress plugin called podPress, but I removed all references to it and disabled it today. Keep it simple — that’s what I decided. And the technique I worked out is relatively simple, utilizing an existing WordPress blog and FeedBurner. I wrote about it in an article to be published soon by Informit.com. When it comes out, I’ll link to it on the Aritcles page of my Web site and create a podcast based on its content.

For some reason, my “Maria Speaks” podcast has more subscribers than ever. That makes me wonder, since I haven’t released a podcast episode since September, and that episode was a bit more commercial than I like. This time last year, I was releasing one or two episodes per week. I ran out of steam last December and have been releasing them far less frequently. Still, my subscriber numbers have been climbing steadily. It doesn’t make sense to me, but it did convince me to release more content. The way I see it, when all these new subscribers start getting the new content, they’ll either like it and stick around or not like it and leave.

In the meantime, I started a new video podcast in October for my helicopter charter company, Flying M Air. I have literally thousands of photographs taken throughout the southwest, in places I fly to. I also have photos taken by my husband and by professional photographer and Bigfoot Hunter, Richard Noll.

Rick accompanied me on a test run of Flying M Air’s Southwest Circle Helicopter Adventure. The deal we struck was that in return for all all-expense paid trip, he’d let me share copyright on all the video and still images he took. While he has the ability to sell these images as stock photos or use them in other projects, I have the ability to use them in marketing material to help sell the excursions and in articles I plan to write for publication about the trip. It was a win-win deal. Richard took lots of pictures from the air, which is something I simply can’t do while I’m flying. He also took video images with something a few clicks better than the little Canon digital video cameras I have. I’m still going through the over 1,000 still images and 3 to 4 hours of video he left on my MacBook Pro’s hard disk before departing back to the Seattle area.

I decided to turn my library of photos into video brochures for Flying M Air’s tours, charters, and excursions. The result is “Come Fly With Us!” (subscribe), which currently has three episodes. Another episode will be released Monday. (That’s one of the good things about my new podcast publishing technique; I can schedule a publication date and time. This makes it possible to record several podcast episodes at once and release them periodically over time.)

Part of the learning experience for creating this new podcast was finding legal music to play while the images were showing. I wasted a lot of time looking. Some sites promoting “royalty-free” music for podcasts required that you buy the songs to use them. That wouldn’t have been so bad if the songs were sold at iTunes prices or even a few bucks, but they were asking for $25 or $39 dollars per song. I use each song on just one video podcast episode and plan to release new titles once a week until I run out of material. That music was simply over my budget.

The much hyped GarageBand.com promised royalty-free, free downloads music. But the vast majority of artists didn’t allow free downloads of their songs. And since I was looking for relatively mellow instrumentals — you know, mood music — I had trouble finding what I wanted there in the first place.

I finally wound up on MagnaTune.com. I heard about it during an interview with the site’s founder, John Buckman, that Miraz had referred me to. MagnaTune predates iTunes by about two weeks. Although it has a limited number of artists on board, it offers very reasonable licensing of its music for podcast use. I’ve been getting tunes for my “Come Fly with Us!” podcasts from MagnaTunes since then and giving credit to the artists at the end of each video. I hope they sell some music.

Speaking of music, if you’ve been listening to Maria Speaks for a while now, you may have noticed that I changed the “theme song” for this podcast. The reason: I had a one-year licensing agreement with FreePlay Music for the old tune, Floater. Last year, when I bought that license, it cost $25/year, which I thought was reasonable. When I went to renew, the price had gone up to $100/year. I guess they decided to cash in when podcasting took off. That’s above my budget for a free podcast that doesn’t even earn any advertising revenue, so I decided to find a new tune. The new tune is is a segment from a nameless bit that I got off a public domain music CD I acquired back in 1996. I spent about an hour yesterday going through the one thousand plus songs on that CD set to pick this one. I’m not sure how much I really like it, but I do need something for my opening and closing credits.

The main topic of this podcast episode was supposed to be a quick discussion of some of the podcasts I listen to regularly. So let me dive into that for a few minutes.

I want to start off by telling you what I don’t listen to. I don’t like podcasts that mix discussion and “Garage Band” music. For example, I used to listen to a podcast about words hosted by two guys who seemed to guess more about word origins than actually research them. They’d pick few words or phrases and do a 40-minute podcast about them. The way they’d stretch out that podcast is by inserting a few Garage Band songs into it. Trouble was, their taste in music was nothing like mine, so I found myself having to fast forward through the music filler to get to the discussion meat. Fast forwarding is not always easy when you’re listening on an iPod and driving in traffic. When I realized that the content I was interested in wasn’t that good to begin with, I dropped the podcast. Ditto for the writing podcast some woman was doing. I wasn’t listening to hear music. I was listening to hear content. If the content was music related, the music would make sense. But it wasn’t and it didn’t.

In general, I don’t listen to music podcasts at all. Finding new music is low on my priority list. So if you you think you might find some tips for new and exciting music podcasts here, you will be disappointed.

What I do like listening to is podcasts that can enlighten me, teach me new things, or make me laugh with intelligent humor. I listen to podcasts primarily when I’m driving or flying, although I do have a i-Fusion speaker thing that makes it easy to listen when I’m working in the kitchen, making dinner or tidying up. So if I can be trapped in a place doing a relatively mindless thing and listen to something that’ll expand my horizons or make me laugh, I’m pretty happy.

That said, here’s a brief summary of some of the podcasts I listen to. You can find links to these podcasts on the transcript for this podcast. Go to www.aneclecticmind.com and click the Podcast link in the navigation bar to find it.

First on the list are a handful National Public Radio (or NPR) podcasts. There are 355 of these podcasts and I’ve tried at least 20 of them. I listen to five of them regularly.

  • NPR: Story of the Day is a daily selection of a story from NPR’s programming. These stories are wide-ranging in topics: business, war, travel, entertainment — you name it.
  • NPR: Business Story of the Day is a daily selection of a business story from NPR’s programming. Stories cover anything business related, from Silicon Valley news bits to global oil production information and lots of stuff in between. It keeps me informed about the business world.
  • NPR: Satire from the Unger Report is a weekly podcast of satire by Brian Unger. It’ll make you laugh — and think.
  • NPR: Wait Wait…Don’t Tell Me! is a weekly radio quiz show about the news. It has a panel of three celebrities (no, not the kind in People magazine) and call-in contestants. The questions and answers lean toward the comical, so the show is extremely entertaining.
  • NPR: Sunday Puzzle is a weekly podcast of word games with an NPR host, Will Shortz (of the New York Times), and a telephone contestant.

I’ve tried other NPR podcasts, but eventually lost interest in them. And as I prepared this list, I noticed a bunch of new ones to try out. So I might report on some additional podcasts from NPR in the future.

I also listen to American Public Media (APM) Future Tense. It’s a great podcast with short episodes about technology topics.

I listen to three PBS podcasts:

  • American Experience is a podcast with short episodes about historical topics. Recent episodes included the Gold Rush and New York.
  • NOVA is a podcast of brief stories from the NOVA science television show.
  • NOW is a podcast of rather lengthy stories form the NOW news television show. Sometimes the stories interest me and I listen to them. Other times, the stories don’t interest me and I just delete them.

I also watch a NOVA video podcast, which I find excellent. It combines science information with video and still images in a 2 to 3 minute podcast. I like some episodes so much that I save them as movies on my iPod so I can show them to others.

Speaking of video podcasts, I also subscribe to a number of others:

  • GARY-PAUL TV is a video podcast of weird stuff published by Gary-Paul Prince of Peachpit Press. My favorite episode, which I’ve saved as a movie for future viewing, is “Drinking and Driving Texas Style.”
  • Comedy Central: Stand-Up is a video podcast of stand up comedy segments. I only like about half of these, but the ones I like arae really good, so I keep checking in.
  • National Geographic Video Shorts are short video segments from National Geographic television shows.

I also used to enjoy a video podcast called CockpitCast, which showed video out the front window of various commuter jets as they landed at airports in western U.S. cities, but there hasn’t been a new release in a long time, so I don’t know if the pilots are still doing it.

Another aviation podcast I enjoy is Betty in the Sky with a Suitcase. Betty is a flight attendant who loves to travel. She brings along her tape recorded and gets stories from other flight attendants, pilots, and people at the places she flies to. The stories are great but the audio quality is pretty bad sometimes. Still, I think it’s worth a listen. My favorite story? The one where a passenger who died of natural causes during a flight was not declared dead until after the flight was more than halfway to its destination.

For tech news and info, I’ve been trying two Wired magazine podcasts:

  • Wired Magazine is a podcast of short pieces from Wired magazine columns.
  • Wired News is a podcast of short news stories from Wired magazine.

I also subscribe to Slate magazine‘s Daily podcast, which includes interviews about Slate’s online pieces as well as audio versions of some of Slate’s online pieces. It gives me a chance to “read” Slate without having to visit the site. Of course, I only get a small portion of the thoughtful gems available online. I used to subscribe to Slate’s Explainer podcast, but have given it up because the topics weren’t all that interesting to me. You might like them, though, so check them and out see for yourself.

I subscribe to the WordPress podcast because of my interest in WordPress software. I admit that I’ve downloaded all episodes and have listened to just three of them. I think the podcast is good, but I have to be in the right frame of mind to listen to them.

The same goes for the Podcasting Underground podcast. Good, informative stuff, but I have to be in the mood to listen to information about podcasting.

For politics, I listen to a pair of real left-wingers. Sorry, but I am not a conservative at all, neo or otherwise.

  • Real Time with Bill Maher is an hour-long podcast of Maher’s HBO television series. He does an interview and then discusses one or more current political topics with a panel of three that usually includes one celebrity entertainer and one political figure. His panels always include someone sitting on the right, so both sides are represented. While I don’t agree with everything I hear, I like to hear the various viewpoints on current political topics. New Rules is a much shorter podcast that includes just the New Rules he lists at the end of his show.
  • MSNBC Countdown with Keith Olbermann is a collection of Olbermann segments from his MSNBC Countdown television show. Olbermann is a Bush basher — do doubt about it — and it amazes me that he says some of the things he says. It’s a real example of the First Amendment in action — if Olbermann said these kinds of things just once in a place like North Korea or Iran or Iraq under Saddam Hussein, he would have been shot dead for treason. But in our country, we’re allowed to voice all kinds of opinions. Olbermann’s aren’t the kind that’ll ever get on Fox News. My favorite bit? The count of times our president said “Stay the course” after Tony Snow told the press he’d only said it eight times. Classic reporting.

I also started listening to Penn Jillette’s weekday radio show on FreeFM, PennRadio. Penn Jillette is the big, fast-talking guy from the magic duo of Penn and Teller. An atheist (his Nevada license plate is the word “ATHEIST”) and libertarian, he definitely has some non-standard views of politics. But he also covers non-political topics. I don’t enjoy all of Penn’s podcast episodes — I probably delete about half of them without listening to more than a few minutes — but I like enough of them to keep my subscription. One of my favorite episodes was his interview of Phyllis Diller (who I didn’t even know was still alive). Ms. Diller had some fascinating stories to tell and I was especially touched by Penn’s patience when her memory failed her more than once during the interview.

And finally, one of the first podcasts I ever subscribed to, podictionary. This daily podcast, with 2 to 5 minute episodes, discusses the origin of a word or phrase. A weekly digest version is also available. Many, many thanks to Charles Hodgson for his dedication to the subject of word history.

Now you know what I’m listening to. What are you listening to? Share your comments and suggestions with me and other listeners by posting your comments on the transcript for this episode. Go to www.aneclecticmind.com, click the Podcasts link in the navigation bar, and scroll down until you find the “Episode 31: Podcast Stuff” entry. Or just use the Search box to search for the number 31. Then use the Comments link at the bottom of the entry to read other people’s comments and add your own.

And as always, thanks for listening. More later.

Working on a Schedule

Making a plan and sticking to it.

I just made the 3-hour drive from Wickenburg to Howard Mesa. Once again, I was driving Mike’s big Chevy diesel truck and pulling the horse trailer with both horses inside. Alex the bird was riding up front with me (in his lucite box, of course) and Jack the dog had the whole back seat area to himself, with the seat pushed up out of his way.

My last trip up here was interrupted by some personal business down in the Phoenix area. Mike and I had to load all the critters up and bring them home. There was nothing pressing this past week at the office — I’m between computer books and don’t need to start my next one (a revision of an Excel for Windows book) for about a month. But in all honesty, I dreaded making that long trip again. Finally, today I could put it off no longer. Mike went to work and I loaded everything up again. (And believe me, it isn’t easy hooking up a horse trailer by yourself, with no one to help you get the ball right under the hitch. The trailer weighs about 3500 empty, so nudging it with your foot is not an option.) We left Wickenburg at 7:45 AM.

I made two stops along the way.

The first was at the Cornerstone Bakery in Yarnell. This is a great little family-owned bakery that’s generally open on weekdays until the fresh-baked goodies run out.There’s seating inside and out and it’s a really pleasant place, with good food. Today, I picked up four things: a slice of pumpkin roll to eat in the car, a huge cinnamon bun, an “energy bar,” and a piece of peach bread pudding for dessert tonight.

The second stop was at the Safeway Supermarket gas station in Chino Valley. There I paid only (read that word with sarcasm) $3.01 per gallon for diesel. That’s still at least 8 cents per gallon cheaper than Wickenburg.) The pump shuts off at $75 automatically and that’s a good thing. Next week, if I take the truck into Flagstaff, I’ll fill up at the Maverick station on the west side of town, near Home Depot. Last week I bought diesel there for less than $3.00 per gallon.

On the way, I listened to podcasts. I went through all the NPR Business Story of the Day stories on my iPod — about a week’s worth. One of the stories was about Best Buy, which is trying a new working schedule system. Rather than forcing their office workers to sit at a desk from nine to five every day, they established the amount of work each employee must finish in a week and let their employees work any time they want — even at home.

It’s about time someone figured it out.

I played the corporate game for eight years — first with the New York City Comptroller’s Office Bureau of Financial Audit (5 years) and then with Automatic Data Processing (3 years) as an Auditor and Financial Analyst. People would show up for work on time then sit in their cubes or offices most of the day, with breaks for coffee, lunch, and bull and gossip sessions. It was difficult to get much done if you were a popular person around the office. People would be constantly coming to your door to chat about the weekend or what whosherface in the whatsit department was saying behind her boss’s back or the latest company-wide rumor or “How about those Mets!” Then there were always the people who were at their desks at 5:30 or 6:00 PM so that the boss would see them “working hard” long after “quitting time.” I wasn’t one of those people. I worked 8 to 4 when I worked for the City of New York and when I wasn’t on an audit in the field, I worked 8 to 4 at ADP. The only reason I knew about those people is when I occasionally had to stay late for a meeting. (I had one boss at ADP who liked to call meetings that started at 4:30 PM. Sometimes on Fridays.)

When I left Corporate America for a freelance career, I didn’t have to work on a schedule. I could work whenever I wanted to. The trick, of course, was to get the work done. When you’re a freelancer, if you don’t work, you don’t make money.

I’m fortunate in that I can get most things done very quickly. I routinely start article assignments on the day they’re due and turn them in before 2 PM. If I could write and sell one article a day, I’d make a very nice living — that’s because I’d write a week’s worth in 3 days and spend the other 4 days doing something else.

(I used to write articles for Informit when I worked for Papillon at the Grand Canyon. Every day I was a spare pilot, I’d sit in the “training room” with my laptop and knock off a couple of articles between control holds and lunchtime flights. I made more money on the days I was a spare pilot than on the days I actually flew all day. Go figure.)

People who can’t get things done at a reasonable pace or can’t get started because they have some kind of discipline problem should not be freelancers. In fact, they’d starve if they didn’t have a regular job.

Of course a freelance career has other challenges — like getting the work to do. Some people can’t do that either. It’s not always as easy at it might seem to be your own boss.

This Best Buy thing is good — if managers can set reasonable goals and employees can get the work done on time. Imagine the benefit to a single parent with a child in half-day kindergarten. Mom (or Dad) can work her (or his) butt off while the kid’s in school, then spend the rest of the day doing things with the kid. And what about those folks who do their best work late in the day or at night? Or people who live 60 miles from the office (as I did for a short while) and are driving a gas-guzzling SUV? (Don’t look at me; my car got 30 MPG, even back in 1992.)

Imagine the savings to businesses that adopt programs like this. If employees can work at home, they can reduce the amount of office space needed. The cost savings are incredible. Employees would save on commuting costs if they came to the office less often. (My sister spends over $250/month to commute from Hackensack, NJ, to her office on lower Broadway in Manhattan.) They’d also save money by buying less work clothes. Employers could even hire new people at a slightly lower wage because the employee’s cost of living would decrease — and his or her lifestyle would improve.

In the Best Buy piece, the reporter said that people had actually turned down promotions because the new job wasn’t on the new work program. That’s saying something.

It’s a tough pill for some managers to swallow. Managers are accustomed to seeing their employees at work — or at least being in touch with them directly throughout the workday. Some managers assume that employees aren’t capable of getting the job done without being watched over. For some employees, they might be right. Employees who need a babysitter to watch them work at the office shouldn’t be on a program like this. Only good workers who can discipline themselves to work when they have to and get the job done should be rewarded with this ultimate grant of flexibility.

I’m all for flexible work programs and telecommuting. Anything to give families more time together, give people more time for healthful recreational activities, and reduce our use of fossil fuels and highway traffic. (You would not believe how bad traffic in the Phoenix area can get; and I thought New York was bad!)

I hope Best Buy succeeds in their efforts and makes itself a model for other businesses.

In the meantime, the story gave me some food for thought. While it’s true that I don’t have access to the Internet at Howard Mesa, I do have my laptop. There’s no reason why I shouldn’t produce something while I’m up here getting away from the heat. So I set a goal for myself to write a how-to piece or other blog entry for this site at least once a day. And at least two articles for publication per week. When I meet my quota, I can goof off.

I pulled though the gates to my place a little after noon today. I unloaded the horses and let them loose to graze on the 40 acres of high desert grass. I set up the hose to fill their water trough. I unloaded the car, put Alex in his cage, and gave Jack some water. Then I made lunch. As I sit at the table writing this, a thunderstorm is moving in. It’s only 75° outside, I’m the only one around for miles, and I’m at peace with the world.

Tomorrow I’ll get to work.

As for this and other blog entries…don’t’ expect to see them appear on the site the day they’re written. I have a 20-mile drive to the nearest wi-fi hotspot. I’ll come down off the mesa every few days to send in my daily dispatches.

So I guess I’ll be commuting once in a while after all.

[composed at the top of a mesa in the middle of nowhere with ecto]

The Book has [Finally] Arrived!

I get my author copies of WordPress 2: Visual QuickStart Guide — only about three weeks after they were expected.

When I got home from work yesterday, a case of books was waiting on my doorstep. That alone was kind of odd. Where I live in Wickenburg is quite a bit off the beaten path, down an unpaved, bumpy, steep, unmaintained road. The UPS and FedEx guys know where my office is. Since that’s a lot easier to get to — especially with a big truck — they normally deliver things there, even if the address on the box is my home address. In fact, the UPS guy came by the office yesterday to drop off an envelope for Mike — even thought it had our house address on it. And they dropped off the new ground handling wheels for my helicopter there, even though there was no one there to sign for the box. (The old UPS guy used to just throw packages into my Jeep if he saw it parked somewhere in town. I’d come out of the post office or supermarket and there would be a box on my passenger seat. Things are a little different here in Wickenburg.)

So I didn’t expect the books to arrive yesterday. Yet there they were. Horray!

WordPress Book Cover.I opened the box to remove my “shelf copy.” I have a kind of weird superstition. I have a bookshelf with five shelves where I keep a single author copy of every book I’ve ever written, along with the translations I’ve been sent. Three shelves are completely full; this book will start the fourth shelf. The books are placed on the shelf in order of publication, with their translations placed to their right. The English-language book that goes on the shelf is always the first one I get. Normally, for Peachpit Press books, I get a single advance author copy directly from the printer when the book is done. That’s the book that goes on the shelf. The box of author copies that comes later goes into storage for giveaways, etc. For other publishers’ books, the book that goes on the shelf is the first one I pull out of the box.

I usually refer to my author copies (on the shelf) when I’m writing a revision or if a reader has a question (submitted to the Q & A system on this Web site, please). The book will come off its place on the shelf, spend some time on my desk, and be returned to its place when I’m done with it. The other day, I pulled out my very first book’s author copy just to scan the cover of it for a blog entry. I don’t lend out author copies — people are terrible about returning books. To me, for some reason, it’s important that the book be placed on the shelf in its proper place.

Anyway, I need to confirm what Miraz’s first impression was when she saw the book for the first time: it’s shiny. Sometime last year, Peachpit redesigned the covers for books in the Visual QuickStart Guide series. I think they just wanted to freshen them up. The design is similar, as the two illustrations in this entry show, but the new design is also coated with something that makes it very shiny.

QuickBooks Book CoverMy QuickBooks 2006 for Macintosh: Visual QuickStart Guide, which was published last fall, was probably the very last book Peachpit published with the old cover style. I recall seeing other VQS titles on Peachpit’s Web site and talking to my editor about the new design. But this is my first book with the new design. I like it. It’s a little “cleaner” looking — whatever that means. Maybe more modern. The color scheme always changed from one book to the next, so that’s not the difference. It’s the extra white on the cover, I think. And less text in all those boxes. It looks good. And shiny.

Anyway, I’m glad the books have arrived and anxious to put the shelf copy onto the shelf.

Now let me update this site to show the right cover on the WordPress book support pages.

On First Books

It’s probably a lot like seeing your first child for the first time.

Peachpit screwed up. Somehow, they managed to forget to send the authors of WordPress 2: Visual QuickStart Guide (yours truly and Miraz Jordan in New Zealand) author copies of the book. The book is in retail and online bookstores. But not in our hot little hands.

Heck, screw-ups happen. It isn’t a huge deal to me — I’ve seen 60+ books with my name on the cover — but I would like to see the book one of these days.

It’s really a shame for Miraz — this is her very first book and she’s been waiting nearly a month so far to see it. So she ordered a copy from Amazon.com. (Heaven knows when her author copies will get down to where she lives.) And reading her blog post about how holding it made her feel brought back memories.

Flashback…

August 1992 at Macworld Expo in Boston. I’d been using a Macintosh since 1989 and was a relative newbie. Completely self-taught. I was hooked on Macs.

That spring, I’d been working on a book with Bernard J. David that was eventually titled The Mac Shareware Emporium. It was my first book; my only previous book experience was ghostwriting four chapters for a John Dvorak book the year before. (That’s how I’d met Bernard.)

imageMy editor had told me that the book would be at the show and I’d do a book signing. I made my way to the Brady Publishing booth. And there, on the shelf, was the ugliest book cover I’d ever seen — with my name on it!

When I tell you that holding it in my hands brought tears to my eyes, I am not exaggerating. I got all emotional. Even though it was the ugliest thing I’d ever seen, it was also the most beautiful. It was a symbol of an achievement, of a dream realized.

And that’s what Miraz went through today.

Congratulations, Miraz!

You know, in looking at the cover again today for the first time in years (so I could scan it), it really isn’t that ugly after all.