On the Road Again

Traveling again.

If you’re wondering why you haven’t heard from me here in a while, it’s because I’ve been traveling. I’m doing one of my Southwest Circle Helicopter Adventures in northern Arizona, accompanied by a video crew and staff writer for a respected travel magazine.

The goal of this trip is to gather about 90% of the video needed to create three individual broadcast-length videos, each of which will be made available on DVD. It’s a huge project and, so far, we have at least 20 hours of raw video footage to wade through.

I’m flying with a door off and a video guy on board taking glare-free video images of what we fly over. He also has at least two POV.1 cameras mounted inside the helicopter at all times. The other video on the ground is “chasing” us — actually, he’s getting a big head start each day to drive to the airport where we’ll land before we arrive — and taking video of us landing. Then there are cameras whirring all over the place on the ground.

Wild HorsesThe writer is sitting up front beside me, taking notes and using my Nikon D80 to shoot images of what she sees. Although a good portion of the shots have some unfortunate glare — not much you can do about that when shooting through Plexiglas — many of them are really good. Like this shot she took of a herd of wild horses we overflew on the Navajo Reservation two days ago.

It’s been a busy week so far. Although I’m trying to demonstrate to the writer what my Southwest Circle Helicopter Adventure is all about, I’m also working with the video crew to make sure we capture all of the footage we need for our three videos. I’m hoping she understands that my usual clients won’t be rushing around like nuts all day.

Antelpe CanyonI’m treating myself to a few of the activities my excursion guests get to enjoy. For example, on Tuesday, I joined the crew for a boat ride on Lake Powell that visited the “business side” of the Glen Canyon Dam before squeezing about a mile up Antelope Canyon (see photo) and gliding up Navajo Canyon for a look at the “tapestry” of desert varnish on some cliff walls. I skipped the Sedona Jeep tour and Monument Valley tour to work with one of the video guys or just rest up. Normally, while my guest are touring, I’m scrambling to get the luggage into their hotel room and confirming reservations for the next day. You might imagine how tired I am after 6 days of playing pilot and baggage handler.

At this moment, however, I’m sitting at the dining table of a double-wide mobile home near Goulding’s Lodge in Monument Valley. (Long story; believe it or not, the only lodging we cold get here in MV was in a pair of mobile homes that are part of the lodge.) I have the front drapes drawn aside so I can watch the eastern sky brighten for what promises to be a classic silhouetted butte sunrise. I always enjoy my dawns here at MV. Seeing the famous buttes outside my window is always surreal.

Today, we were scheduled to fly down to Winslow for lunch, then tour Meteor Crater and the Grand Falls of the Little Colorado River. Normally, the Southwest Circle Helicopter Adventure takes this route on the way to its last overnight stop at Flagstaff. But today we’ll probably go straight back to Page. I have four aerial photo shoots at Page starting on Friday morning; the money I make doing them will pay for this video excursion. We’ll do more video between those flights. Then we’ll hit the Crater, Falls, and Flagstaff on our way back to the Phoenix area on Sunday.

It’s a big trip and a bunch of huge projects. Just the kind of thing to keep me busy between flights for the winter season. But if all works well and as planned, I might be flying this route weekly in the coming spring and fall — with real paying passengers to take care of along the way.

How to Handle Reciprocal Link Requests

Why you shouldn’t always say yes.

This morning, I got a feedback message from the owner of another Web site:

My name is [omitted] and I have recently visited your site and wondered
whether you might be interested in exchanging a reciprocal link with our site.

If interested, please respond with a reciprocal link to my website.
======= ======== ======== ======================
Here is our website information:
————————————
Home page URL: http://[omitted[
Website Title: [omitted] Directory
Description: A Wholesalers and Dropshippers directory for traders, ebayers and new businesses.
E-mail Address: [omitted]
Category: (wholesale, wholesalers, dropship, dropshippers, suppliers, trade, Business, Business Services)
Keywords: wholesale, wholesalers, dropship, dropshippers, suppliers, trade, wholesaler, wholesales, directory, list, goods, products, uk, usa, Wholesale Products, wholesale directory, jewelry, clothing, product, gift, t shirt, bead furniture, dvd, watches, apparel leather, food, shopping, USA, America, American, Canada

My, that’s quite an informative request for a reciprocal link. I wonder whether he expected me to set up a Web page for him on my site.

I deleted the request without even replying. Why? Let me tell you.

Reciprocal Link, Defined

To make sure we’re all on the same page (no pun intended), let me start by explaining what a reciprocal link is.

A reciprocal link is an arrangement where one Web site owner includes a link to another Web site owner’s site, with the understanding that that other Web site owner will include a link to his site. A links to B and B links back to A.

In general, it seems like a good deal. After all, you’re getting exposure for your site on another site, right? And all it’s costing is the time and effort and page real estate to add the other link — in other words, hardly anything at all.

But Is It a Good Match?

Consider the request I got this morning. The site owner operates a site that’s a directory of wholesalers and dropshippers. Okay. So what does that have to do with my site?

The answer is nothing. There’s no relationship between what I write about here and the information that’s available on his site.

As a result, only a small percentage of my site’s visitors would be remotely interested in the information on his site. And a small percentage of his site’s visitors would be remotely interested in the information on my site.

What’s the Real Cost?

So you might be wondering, what’s the harm of including a link to an unrelated site on your site? After all, it doesn’t really cost anything.

Well, here’s the way I see it. If you included a link to every single site that asked you for a link, you’d soon have a huge link list with little or no value to your site visitors. You’re using up page real estate to clutter up your site with pretty much useless information.

And on the other side of the reciprocating agreement are sites that are doing pretty much the same thing: building long lists of links to unrelated sites, just so they can get your link to theirs. Is anyone really going to find your link — provided they even bother to look — in that long list?

Is it worth degrading your site to get those links? I don’t think so.

And Are These Requests Real?

That brings up the question of whether the requests you receive are real. In other words, did the site owner who contacted you really visit your site and think it would make a good candidate for a reciprocal link?

In this day and age, spam is all too common. It’s possible that your e-mail address got into the hands of someone who is sending the same exact message to thousands of other Web site owners or bloggers.

The message I received is certainly generic enough to go out to anyone. But in my case, I didn’t get it directly by e-mail. Instead, I got it through the use of my Feedback form, which requires either a really smart spambot or a person to create and send the message. So there’s a good chance that this site owner actually did visit my site.

If so, however, what gave him the idea that I’d link to a dropshipper directory?

When to Say Yes

Of course, some reciprocal link requests will be beneficial for both you and the other site owner. But how can you tell? Here are some things to consider:

  • Is it a good match? As I mentioned before, there should be some relationship between the two sites. Would a link to the other site benefit your site’s visitors? If so, it’s worth considering.
  • What is the other site like? Is it a quality site, one you want to send you site’s visitors to? I’ve ignored many link requests to sites that just weren’t up to my standards due to content quality, design, or excessive advertising.
  • How many links are on the other site? Are they links to related sites? Remember, if the other site has hundreds of links to other sites, it’s not likely that anyone looking at the list will find yours.

Of course, once you decide to enter into a reciprocal link agreement with another site, you’ll need to keep tabs on the other site. Has your link to the other site been created as promised? Is it still there, week after week, month after month? This will increase your site management workload a bit. But if the reciprocal link is one worth having, it’s worth the extra effort to keep track of.

Conclusion

If you get a request from another Web site or blog owner for a reciprocal link, don’t just say yes. Do your homework to make sure you really want that link on your site.

A free link isn’t always free.

Digg and the HD DVD Key

A few thoughts about the recent goings on at Digg and elsewhere.

Last week, the hexadecimal key code that is used for copy protection on HD DVDs appeared in a blog. The key code is a 16-digit string of two-digit numbers and letters — if you spend more than an hour a day on the Web, you must have seen it by now. I won’t repeat it here because, frankly, I don’t have to. It’s easy enough to find online. Just Google HD DVD Key.

And that brings up the main point of this post: the so-called Steisand Effect. In 2002, Barbra Streisand sued a photographer who included a photo of her Malibu estate on the Web. He was doing an aerial photography research project about coastal erosion and the photo was one of hundreds of others that were published on the Web. In the publicity that followed, the photo was copied and reproduced thousands of times all over the Web. If Ms. Streisand had just kept quiet about the whole thing, it probably would have gone unnoticed. Instead, the information she wanted removed spread like a virus and received a huge amount of publicity, thus becoming far more known than she wanted.

And, of course, she had this effect named after her, which further brings up the subject (and photo links) every time someone else tries to suppress information on the Web.

That’s what happened with this HD DVD key. It appeared on a blog and someone dugg it. It soon got lots of diggs. The folks at Digg, acting on a cease and desist order (or rumor that they were about to get one) decided to be proactive and remove the references on Digg. Digg users saw this as censorship and immediately went nuts, posting more blog articles and references to the offensive key code — many of which used the code in the post title. When the Streisand Effect entry was updated on Wikipedia (yesterday, perhaps), the updater noted that there were currently more than 280,000 references to the code, a song, and multiple domain names with variations on the code.

Grant Robertson‘s post on DownloadSquad.com, “HD DVD Key Fiasco is an Example of 21st Century Digital Revolt” said it best:

As Joe Rogan’s character on Newsradio once quite accurately quipped, “Dude, you can’t take something off the Internet.. that’s like trying to take pee out of a swimming pool.” The content providers have attempted to do exactly that, remove pee from the proverbial swimming pool that is the Internet and, as we’ve witnessed so many times before, they’ve failed miserably.

If the AACS Licensing Authority would have kept out of this, the code probably would have come and gone like most material on the Web — within a few days. Instead, the 16-digit number has become “the most famous number on the Web” and is everywhere. What’s worse is that while a week ago, only a few hackers might have known what to do with it to unlock or remove protection from HD DVDs, now it’s likely that someone will go through the bother of writing a software program that does the work for everyone. If that software isn’t already out, I expect it to appear any day now. And I’m sure its location will be dugg so everyone knows about it.

What can we — and others — learn about this? With the Web, nothing is private. If information can be known, it will be known on the Web. But it can remain obscure if — and only if — the owner of the information does nothing to hide it.

What should the AACS Licensing Authority have done? Quietly recall the key code and start using a new one. Or, better yet, just ignore the whole thing. Millions of people would not have known about it at all if AACS had done nothing.

But what this also brings to light is the public’s feelings about DRM. Consumers don’t want it. And now consumers are starting to fight back.