Tag Archives: business

eBooks

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Some thoughts from a writer (and reader).

Earlier this month, I wrote a post that briefly touched upon my experience as an author finding my copyrighted books freely distributable on a pirate Web site. (Refer to “Copyright for Writers and Bloggers – Part I: Why Copyright is Important.”) The post generated some comments that made me think more about the electronic versions of my books that my publishers sell: eBooks.

About eBooks

An eBook is an electronic book. While some eBooks are published in electronic format only, others are published in print and then are followed up with eBook versions of the same book.

Sometimes both print and eBook versions of a book are put out by the same publisher. This is common with modern-day titles. But there are also a number of eBook publishers out there who take older titles that are still in copyright and make arrangements with the publisher or author to create and sell eBook versions. And, of course, anyone can take an out-of-copyright book, like the works of Mark Twain, Charles Dickens, Edgar Allan Poe — the list goes on and on — and publish them anyway they like: in print, electronically, or even tattooed on someone’s leg. Project Gutenberg came into existence by making out-of-copyright works available to the world and that’s what you’ll find among its thousands of titles.

eBooks are available in a wide variety of formats, from plain text to PDF to Windows Help Viewer format. They can include or exclude illustrations. They can contain hyperlinks to make it easy to move from one topic to another. They can be printable as a single document or by pages or sections.

My first involvement with eBooks was way back in the 1990s when I used a program called DocMaker on the Mac to create my monthly, freely distributable newsletter, Macintosh Tips & Tricks. I later moved to PDF format. 10 Quick Steps, one of my publishers, publishes all of its books as PDFs optimized for onscreen reading. I later published some of my own eBooks in the same format.

eBooks and Copyright

eBooks are usually sold with the same licensing used for software. One copy, one user. This is pretty basic stuff. Although I admit that I’ve never read an EULA for an eBook, I assume that if an buyer is finished with it and wants to give his/her only copy to someone else, he can. After all, that’s how books work. And, as someone who has legally transferred ownership of software by selling it (after removing the original from my computer), I’m pretty sure eBooks have a legal second hand market.

Unfortunately, due to their portable nature — pop them on a CD or compress them and send them in email or leave them on an FTP server for others to download — they are often the victim of piracy and copyright infringement. People put eBooks — whether they obtained them from legal means or not — on pirate Web sites, FTP servers, or other file sharing systems for free or paid download to anyone who wants them.

As this problem becomes more and more widespread, readers begin to think that there’s nothing wrong with downloading and sharing illegally distributed eBooks. They begin looking to illegal sources of eBooks rather than legal sources, hoping to save $10 or $15 or $20. They justify their participation in this illegal activity by saying that “knowledge should be free” or that the publisher makes enough money or that eBooks cost nothing to produce. And soon this affects the sale of both printed and electronically published books.

Who Suffers?

Are you an author concerned about illegal distribution of your eBooks? You may be interested in the new Authors Against Piracy group I’ve started to discuss the issue and share solutions. It’s a private group, so you’ll need an invitation to join. Contact me to introduce yourself. Be sure to identify your most recent published work; the group is open to published authors only.

The real victim of this is the author, who often makes less than a dollar for every book sold.

Most authors these days can’t afford to just write for a living. Some of them have regular day jobs. Others are consultants or speakers or programmers or some combination of those things.

About 95% of my net income comes from writing books and articles. My helicopter charter business, which is still in its infancy, eats up all the cash it brings in. (Helicopters are extremely costly to own and operate.) And between writing and flying, I simply don’t have time to do anything else to earn money.

So when I find my books being illegally distributed on pirate Web sites, I get angry. Can you blame me?

Is It Worth It?

In the comments for my “Copyright is Important” post, reader Nathanael Holt asked this question: “Do your digital sales warrant the increased risk posed by piracy?”

This is a really good question — one I had to go to my royalty statements to answer. And, after a quick glance at that most recent 60-page document, I’d have to say no.

For example, one of my recent titles sold more than 2,600 printed copies in the quarter ending March 31, 2007. That same title sold only 2 electronic “subscriptions.” Another title, which is older and which I have found online on pirate sites, had 9 copies of the PDF sold during the same quarter, earning me less than $15.

My conclusion from this: eBook versions of my books aren’t selling very well. And apparently the ones that get out there are going to pirate Web sites.

I’ve e-mailed my publisher’s royalty department to get lifetime figures for all of my in-print titles. I’m hoping the numbers they deliver will paint a more rosy picture. But I doubt it.

I’m an eBook Reader, Too

This is disappointing for me. You see, I’m an eBook reader.

A while back, I was looking for a book about .htaccess. That’s a normally invisible configuration file found on servers. I wanted to modify the .htaccess file for my Web site so it would do certain things for me.

This is an extremely technical topic and one I didn’t expect to find a book about. But I did: The Definitive Guide to Apache mod_rewrite by Rich Bowen. And after a bit of research, I learned that I could either buy the book from Amazon.com for $40 and wait a week to get it or buy it as an eBook in PDF format from the publisher’s Web site for $20 and download it immediately. I admit that the deciding factor was the length of the book: 160 pages. Since I like to be able to look at a computer-related book (rather than switch back and forth between a book and an application onscreen), I could print it for reference.

And that’s what I did: I downloaded the book as a DRM-protected PDF and sent it to my printer. Within an hour, I had the whole thing in a binder and was editing my .htaccess file to my heart’s content, with all kinds of notes jotted in the margins of my new reference book. (That’s another thing: I’m far more likely to mark up a printed eBook than a printed and bound traditionally-published book.)

I also read eBooks on my Treo (when I’m trapped somewhere with nothing to do).

The only reason I don’t buy and read more eBooks to read onscreen is because I think I spend enough time in front of a computer without using one to read, too.

What Does All this Mean?

Well, first I need some solid information from my publisher regarding lifetime eBook sales. Then I need to sit down with my editor (figuratively, of course — we never see each other in person) and decide whether eBook editions of my work are something we want to continue to publish. If we decide to go forward, we need to come up with a solution that will protect eBooks from piracy.

What Do You Think?

Have you ever bought an eBook? Why did you buy that version instead of a traditional print version? Did you like it? What do you think about eBooks in general: pricing, formats, licensing, etc?

Don’t keep it all to yourself! Use the Comments link or form to share your thoughts with me and other readers.

Google/Blogger Complies with My DMCA Complaint

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An update to my recent copyright infringement article.

Last week, I reported finding a pirate Web site that was offering, among other things, one of my books for free download. The site was hosted on the blogspot domain name, which is Blogger’s. Blogger is owned by Google. I sprung into action and began issuing DMCA notices.

Yesterday, I got the following e-mail from Blogger:

Hello Maria,

In accordance with the DMCA, we have completed processing your
infringement complaint and the content in question no longer appears on
the following URL(s):

[omitted].blogspot.com/2007/06/putting-your-small-business-on-web-by.html

Please let us know if we can assist you further.

Sincerely,
The Blogger Team

I followed the link and, sure enough, the page was missing. I then went to the home page of the site. The site was still up and running and still offering pirated ebooks and software.

I replied to “the Blogger Team”:

Yes, you can assist me further. You can take down the entire site at [omitted].blogspot.com. It’s a pirate site that offers illegal access to eBooks and software.

So far, I haven’t gotten any response.

My efforts to get the book file off the file hosting servers were successful. All three hosts removed the file.

On College Reunions

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Apathy and death among Hofstra University’s Class of 1982.

Yesterday’s mail brought a big white envelope from Hofstra University, my alma mater. May 20 was the 25th anniversary of my graduating class, the Class of 1982. Although I was tempted to make the cross-country trek to Long Island, NY from my home in Arizona, I’d scheduled a helicopter rides gig for May 19 in Yarnell and preferred to do that. I’m glad I did.

A few months before the event, Hofstra’s Alumni Association sent out a survey form requesting bios from class members. Proud of what I’ve done since my college years, I promptly filled mine out and returned it to the school. They wanted a digital photo to go with it, but I forgot to go online (as they requested) and upload a suitable image.

My College Years

Understand this: my college years were among the most difficult yet enjoyable years of my life. Difficult primarily because of the expense. Hofstra, a private school, was getting about $120 per credit in those days. While I know that’s nothing compared to today’s tuitions, that $1800 to $2200 per semester tuition bill (plus books plus room and board) was killing me. The deal I cut with my parents was that each of them (they were divorced) would cough up 1/3 and I’d put in the final third. I consider myself lucky for being able to get that much from them. I also consider myself lucky for getting two scholarships that knocked more than $1000 off the annual tuition fee. So yes — I only had to come up with about $1200 a year. But I had to work two part-time minimum wage jobs (at less than $3/hour, if I recall) to make that and the money I needed to keep my car running and food in my mouth. I was 20 when I graduated and, by that point, I’d already worked harder than anyone else I knew.

(I was also incredibly thin at one point, weighing in at only 105 pounds. I ate little and worked hard and simply couldn’t keep the weight on. At 5’8″ tall, I looked terrible — absolutely skeletal. It took the school’s meal plan and those delicious hot rolls at dinner to fatten me back up.)

I’m not complaining about the hard work or financial situation. I believe in working hard to get ahead. And 25 years later, I still believe it. Too many people are looking for a free ride. Too many people spend more effort trying to get away with as little real work as possible than actually doing the work they’re being paid to do. And then they wonder why they’re not getting anywhere in life, why the promotions are always going to someone else, or why they’re first in line for layoff when their company starts sending jobs to India and Pakistan.

I also think that everyone should be a little needy at least once in their life. Back in those days, having $20 in my pocket made me rich. The money I made went to my tuition bill, to feed myself (until I got on that meal plan and my parents picked up 2/3 the cost), and to put gas in my car. (I drove a 1970 VW bug and gas cost 70¢ per gallon.) Most of my friends were in a similar situation, although I think I was the only one footing part of the bill for my education. We learned how far you could stretch a dollar and how important it was not to waste money on things we didn’t really need. I think that’s a lesson many of today’s kids could learn from. When you have to earn every dollar you spend, that dollar becomes a lot more valuable.

As for my college years being the most enjoyable of my life — well, that might be a bit of an exaggeration, but it’s mostly true. It gave me my first taste of real freedom — and real responsibility. I learned how to have fun and take care of the things I had to do to stay in school, get decent grades, and earn enough money to get by. I had a lot of friends — mostly people like me. I never joined a sorority, but I did become part of the yearbook staff as a photographer. I spent my off-hours during the day in the school’s game room, shooting pool with some friends and becoming a reasonably good pinball player. In the evening, we’d head over to a local bar, which had excellent french onion soup for just a buck and cheap beer on Thursday nights. We also hit the Ambassador Diner in Hempstead periodically for greasy but excellent batter dipped onion rings. Almost all of my friends were guys, but there was no sex between us. (I’ve always been “one of the guys” and I still am.) I dated two different guys while in college and, unlike so many of the girls at Hofstra for their “MRS” degree, wound up single when I graduated at the age of 20 with a BBA in accounting. That was fine with me.

Affection for My Alma Matter? I Don’t Think So.

I never really felt any affection for Hofstra. It seemed like every time I turned around, they had their hands out for money. I nearly got kicked out for late payment of tuition twice, yet they never failed to send requests for donations to my family. I get those requests now. They come to my house with full-color booklets about the newest on campus building and latest event, along with a summary of what the entire alumni student body has been up to — well, at least those members who bothered to provide updates. I used to provide updates once in a while, announcing a new book or providing information about my latest endeavor. They even featured my helicopter charter business in one issue. But the way I saw it, I struggled enough to pay them when I was a student and they never cut me any slack when I had trouble coming up with the dough. I didn’t owe them a thing.

I’m Not the Only One Who Doesn’t Care. But at Least I’m Still Breathing.

But when the reunion material arrived, I decided to fill it out and return it. I was curious about my classmates, curious about what they’d been up to all these years. I even toyed with the idea of blowing off my helicopter gig and going out for the reunion.

But when the reunion materials arrived today, I was glad I’d made the decision I’d made. Accompanying the “sorry we missed you” letter and donation request form was a thin booklet titled, Congratulations to the Class of 1982 on your 25th Anniversary. In it were photos as “bios” from 59 students (including me). I’d known two of them well — one of them is my step cousin. The photos were right out of the yearbook, with current photos added for the folks who had bothered to send them. Few had. Most bios lacked any amount of imagination, simply stating what degree the person had earned during his stay at Hofstra and whether he had gone on to earn additional degrees. Marriages to college sweethearts were mentioned more than a few times. Women were sure to mention how many kids they had. It was pretty boring stuff; only about 5 people wrote bios that actually brought readers up to date. (I was one of them, as you probably guessed.)

What was more tragic was the “In Memoriam” page after the bios. It listed 54 classmates that are no longer walking on this earth. 54! Sheesh! Almost as many dead ones as ones who bothered to respond to the reunion notice. And remember, this is a 25-year anniversary — not a 50-year. Most of my classmates are under 50. That means that at 54 of them died before their 50th birthday.

Now I don’t know how many people were in the class of 1982. I know that the School of Business, which was my slot at the graduation ceremonies, had hundreds of students in it. There had to be at least 2,000 students in the entire class. And the alumni association got reunion responses for just 113 of them — 54 of which were dead. Can you say apathy? And I thought I was alone in my feelings — or lack thereof — for the school.

And how many people actually showed up for the May 20 party? I hope they didn’t rent a big hall.

Snake in Cactus (with Photos)

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The view from my window.

Snake in a CactusI was on the phone with Verizon, asking them to turn off the “tether” feature for my Treo, when I glanced out my window. I was just in time to see a snake slither up the side of the 20-foot saguaro 10 feet away.

I finished up my business, grabbed my new camera with its zoom lens, threw on the first pair of shoes I found (which happened to be Mike’s), and dashed outside. The 103°F heat hit me like a hammer but didn’t slow me down. A moment later, I was taking the photos you see here.

The snake had climbed the cactus to investigate the two nests on the southwest side. Woodpeckers and other birds sometimes dig holes in the sides of saguaro cacti and build nests there. This morning, I’d seen a Gila woodpecker sitting at the opening to the topmost nest. This afternoon, a snake was climbing out of it. He’d obviously been looking for a meal, but if he found one, it couldn’t have been too large; there was no sign of a hastily swallowed egg or chick along his long, skinny body. Arizona snakes commonly eat bird eggs; Martha Maxon sent a great series of photos of a Gopher Snake swallowing Dove Eggs for publication on wickenburg-az.com.

Snake in a CactusI don’t know what kind of snake it is, but I know it isn’t a rattler. No rattles. It was about 4 feet long with a head so tiny that it was hard to make out. (Thank heaven for 10 megapixel cameras and autofocus zoom lenses.) It was definitely an intelligent creature that didn’t mind the heat; its perch on the cactus was in the full sun, bringing the temperature up to at least 120°F. It also seemed immune to the hard, sharp spines of the cactus it climbed on.

Snake in a CactusHe apparently saw me on the ground nearby because he didn’t seem interested in coming down. I took the opportunity to run back inside for a longer lens — my 70-210mm zoom. When I got back outside, he was on his way down, his body doubled along the cactus’s ribs. He stopped for a moment to watch me, sniffing the air with his tongue.

I got sidetracked by by Jack the Dog proudly delivering a dead dove to the driveway. (He likes to catch them as they try to escape from the chicken coop, where they’ve gone to steal the chicken scratch.)

When I returned to the cactus, the snake was slithering back into the nest hole. It must have been pretty large because the entire snake fit in there. I waited a while for it to come back out, but it stayed there.

I wonder if it lives there now.

Oh, yeah. And that really is the color of the sky here. Sometimes I still can’t believe how blue it gets. Not a single cloud in sight today, either.

How to Handle Reciprocal Link Requests

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Why you shouldn’t always say yes.

This morning, I got a feedback message from the owner of another Web site:

My name is [omitted] and I have recently visited your site and wondered
whether you might be interested in exchanging a reciprocal link with our site.

If interested, please respond with a reciprocal link to my website.
======= ======== ======== ======================
Here is our website information:
————————————
Home page URL: http://[omitted[
Website Title: [omitted] Directory
Description: A Wholesalers and Dropshippers directory for traders, ebayers and new businesses.
E-mail Address: [omitted]
Category: (wholesale, wholesalers, dropship, dropshippers, suppliers, trade, Business, Business Services)
Keywords: wholesale, wholesalers, dropship, dropshippers, suppliers, trade, wholesaler, wholesales, directory, list, goods, products, uk, usa, Wholesale Products, wholesale directory, jewelry, clothing, product, gift, t shirt, bead furniture, dvd, watches, apparel leather, food, shopping, USA, America, American, Canada

My, that’s quite an informative request for a reciprocal link. I wonder whether he expected me to set up a Web page for him on my site.

I deleted the request without even replying. Why? Let me tell you.

Reciprocal Link, Defined

To make sure we’re all on the same page (no pun intended), let me start by explaining what a reciprocal link is.

A reciprocal link is an arrangement where one Web site owner includes a link to another Web site owner’s site, with the understanding that that other Web site owner will include a link to his site. A links to B and B links back to A.

In general, it seems like a good deal. After all, you’re getting exposure for your site on another site, right? And all it’s costing is the time and effort and page real estate to add the other link — in other words, hardly anything at all.

But Is It a Good Match?

Consider the request I got this morning. The site owner operates a site that’s a directory of wholesalers and dropshippers. Okay. So what does that have to do with my site?

The answer is nothing. There’s no relationship between what I write about here and the information that’s available on his site.

As a result, only a small percentage of my site’s visitors would be remotely interested in the information on his site. And a small percentage of his site’s visitors would be remotely interested in the information on my site.

What’s the Real Cost?

So you might be wondering, what’s the harm of including a link to an unrelated site on your site? After all, it doesn’t really cost anything.

Well, here’s the way I see it. If you included a link to every single site that asked you for a link, you’d soon have a huge link list with little or no value to your site visitors. You’re using up page real estate to clutter up your site with pretty much useless information.

And on the other side of the reciprocating agreement are sites that are doing pretty much the same thing: building long lists of links to unrelated sites, just so they can get your link to theirs. Is anyone really going to find your link — provided they even bother to look — in that long list?

Is it worth degrading your site to get those links? I don’t think so.

And Are These Requests Real?

That brings up the question of whether the requests you receive are real. In other words, did the site owner who contacted you really visit your site and think it would make a good candidate for a reciprocal link?

In this day and age, spam is all too common. It’s possible that your e-mail address got into the hands of someone who is sending the same exact message to thousands of other Web site owners or bloggers.

The message I received is certainly generic enough to go out to anyone. But in my case, I didn’t get it directly by e-mail. Instead, I got it through the use of my Feedback form, which requires either a really smart spambot or a person to create and send the message. So there’s a good chance that this site owner actually did visit my site.

If so, however, what gave him the idea that I’d link to a dropshipper directory?

When to Say Yes

Of course, some reciprocal link requests will be beneficial for both you and the other site owner. But how can you tell? Here are some things to consider:

  • Is it a good match? As I mentioned before, there should be some relationship between the two sites. Would a link to the other site benefit your site’s visitors? If so, it’s worth considering.
  • What is the other site like? Is it a quality site, one you want to send you site’s visitors to? I’ve ignored many link requests to sites that just weren’t up to my standards due to content quality, design, or excessive advertising.
  • How many links are on the other site? Are they links to related sites? Remember, if the other site has hundreds of links to other sites, it’s not likely that anyone looking at the list will find yours.

Of course, once you decide to enter into a reciprocal link agreement with another site, you’ll need to keep tabs on the other site. Has your link to the other site been created as promised? Is it still there, week after week, month after month? This will increase your site management workload a bit. But if the reciprocal link is one worth having, it’s worth the extra effort to keep track of.

Conclusion

If you get a request from another Web site or blog owner for a reciprocal link, don’t just say yes. Do your homework to make sure you really want that link on your site.

A free link isn’t always free.