The Ad I Labored Over Today

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How much can I squeeze into a 2-1/4 x 2 inch box? Quite a bit, it seems.

I’m working on a huge and rather costly marketing plan for Flying M Air. My goal is to push the multi-day excursions Flying M Air offers in Arizona, as well as the new Lake Powell houseboat/helicopter photography excursions we’re planning for next spring.

The entire marketing strategy will include a DVD video which has already been accepted for broadcast on at least one California television station. We’ll be “filming” that in mid to late October.

Flying M Air AdRight now, I’m working on print advertising. Today, I created a 2-1/4 inch wide by 2 inch tall advertisement for the Travel Directory of a relatively popular magazine. The challenge was to have a catch headline, say as much as I could about the excursions, show a photo, and provide contact information — all using my company’s “branded” color scheme and design. You’re looking at the result.

I created the ad in InDesign CS3 using design elements from my original brochure, which was designed by David Van Ness. The font is Optima, which is the “official” Flying M Air font. The photo is of Gregory Butte on Lake Powell, taken by my husband, Mike, a few years ago. I placed it at a 3° angle with a white frame and drop shadow to mimic the design on the brochures and Web site. Although it might not seem that way, the ad is legible — even by me! — when printed. It should look great on the page beside ads for the Amazon and Galapagos.

My next task is to freshen up the Flying M Air Web site with some new images and up-to-date pricing. I hope to get to that sometime this week.

I figure that I probably save at least $10,000/year by being able to do my own layout work. Once David created the basic design for my brochure, I was able to modify it as necessary for the Web site, business cards, rack cards, print and online ads, and other brochures. Best of all, since I have complete control over all documents, I can make changes whenever it’s time to reprint.

Anyone else out there handing all their business marketing needs? Want to share any ideas with the rest of us?

Note to Religious Fanatics

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You are not welcome here.

I am not a religious person. In fact, I’m an atheist.

I don’t use this blog to promote my religious (or non-religious) views. While some of my comments may reflect those views, I’m not trying to convince anyone that they should change their views. Religion (or lack thereof) is a personal choice.

By the same token, I don’t expect or want any reader to use the comments feature to try to convince me or any other reader to change their religious views. If you want to preach, go bother some other blogger. Don’t bother me.

Read this carefully: I will delete any comment that attempts to communicate what I or any other person should believe about a higher being. This blog is not a forum for religious debate. Period.

I just had a four-comment exchange going with a reader who found God and evidently looked down on me because I hadn’t. When I told him I wasn’t interested in a religious debate but offered to leave his comments online for others to discuss with him, he wasn’t satisfied. He wanted a debate with me. His final comment — which never appeared here — was a condescending jab at me. I’m inferior in his eyes because I don’t believe that his god is watching over me and controlling my life. This same god, I should mention, is also just standing by while innocent people all over the world suffer from illness, starvation, and the cruelty of others.

God is all powerful and all good? Give me a fucking break.

In the meantime, I think this guy is an idiot for wasting his time preaching religion to the non-religous on the Web.

Well, he blew it and he screwed it up for anyone else with the idea of talking religion here. I won’t tolerate it any more. All of his comments have been removed and you won’t see any others.

You don’t like this policy? Don’t fool yourself into thinking that I care. There are millions of other blogs out there. Go bother someone else.

No Need to Bash Sarah Palin

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Why I don’t need to bother.

It might seem as if I have it in for Sarah Palin. I do. She’s severely under-qualified for the position they’re placed her in. As a woman, I’m insulted that they obviously thought they could put any woman who looked good in a skirt in this position to capture the female vote. I don’t agree with the few policies she’s voiced — for example, anti-abortion, even in the case of rape — and I certainly don’t want to see another Evangelical “Christian” anywhere near the White House.

And doesn’t having an unmarried, pregnant teenage daughter say anything about her failings as a mother? (I know it says a lot about abstinence only sex education, as I pointed out here.)

Yet I’ve personally said very few things against her in this blog. Why?

Because I don’t have to. Everyone else is doing it for me. All I have to do is link to the articles, jokes, and videos I find on the Web.

And I’m not even looking for them! They come to me from my friends — including folks who live in Alaska — via e-mail and Twitter. They come to me from as far away as the U.K., Portugal, and New Zealand!

I just sit back and follow the links I get. If I find something I think is worth sharing, I pass it along.

So I have no need to bash Sarah Palin. I’ll let the rest of the world do it for me.

Not a Blogger? Maybe You Should Be!

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If you read blogs, you can blog, too.

One of the hats I wear is the Webmaster hat for wickenburg-az.com. This is a Web site I started back in 1999 to provide information of interest to Wickenburg residents and visitors. A few years back, I converted it from straight HTML to a blog-based system utilizing WordPress. This makes it very easy to add new content, automatically archives old content by topic, and adds a great search feature.

wickenburg-az.com is a place for folks to share their own content. I have a number of regular contributors, as well as a few folks who just send new content for consideration when they have something to say.

Yesterday, I received two new submissions — a record for a single day. One was a piece by a woman — we’ll call her Jackie — who was deeply offended by something John McCain said in an Interview with Sarah Palin and Katie Couric. She wrote a short article that explained her views. I could tell by reading it that it was something she’d thought about, something that bothered her a lot. She wasn’t a Democrat latching onto yet another Republican faux pas to prove that Republicans weren’t fit to be in office. I got the feeling that she’d been a McCain supporter who felt betrayed by his recent behavior. This comment he’d made was the last straw.

I couldn’t put the article on wickenburg-az.com. Although the site does cover politics, it concentrates on politics at a much more local level. (Heaven knows that the politics in Wickenburg has enough scandal, cronyism, and blatant favoritism to keep us busy.) So I wrote to Jackie, told her that we couldn’t use it, and suggested that she submit it to the newspapers.

Jackie responded to say that she had and that no one seemed interested in printing it. She thanked me for my response — I may have been the only person to extend that simple courtesy.

That got me thinking…I’ve been blogging for nearly five full years now. (My first blog post was on October 15, 2003.) I’ve used my blog to share everything from boring stories from my life to opinions about politics and religion. If I have something to say, I say it here. I don’t try to submit it to newspapers or other Web sites. I have my own publishing outlet and you’re reading it: An Eclectic Mind.

So I wrote back to Jackie and suggested that she start her own blog.

Those of you who think there’s some kind of computer programming knowledge required to start and run a blog are seriously mistaken. If you have the equipment and skills to find and read a blog post on someone else’s blog, you have everything you need to start your own. Best of all, there are plenty of free blogging tools and services out there. My personal favorite is WordPress. Although I use the WordPress server installation, which does require an above average amount of computer know-how, WordPress.com is a free service that just about anyone can use.

Why haven’t I mentioned this before? Well, it’s mostly because I thought everyone already knew this. It wasn’t until I began this e-mail exchange with Jackie that I realized that there are people out there with something to say and no easy public outlet in which to say it. Blogging fills this purpose for me. Why can’t it fill this purpose for others?

Are you someone like Jackie? Someone with something to say to the world and no place to say it? Consider blogging.

Lynda.com WordPress CoverAnd at the risk of turning this into a commercial — which is not my intent — I invite you to check out the free sample lessons from the WordPress.com video I created for the folks at lynda.com. There’s enough there to introduce you to blogging so you can find out whether blogging is for you. There are also free lessons that cover the WordPreess.com setup process. That’ll get you started. WordPress isn’t difficult to use, so there’s a very good chance you won’t even need training material. (But if you do, I can’t say enough nice things about lynda.com materials.)

Blogging has become an important part of my life. It gives me an outlet to communicate what I’m doing and thinking to the world. So what if only a few hundred people read each blog post? I’m not writing for them as much as I’m writing for myself — to get what’s in my head out where it can be read by others.

Isn’t that what Jackie was trying to do when she submitted her article to wickenburg-az.com?

Best Palin Pre-Debate Quote

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This was so funny, I had to blog it.

In surfing around the Web this evening, I stumbled upon a comment from Tom Wright on a Talking Points Memo reader post regarding tomorrow night’s vice presidential debate:

Beware, Palin’s infuriating verbal squirming may cause Biden’s head to explode.

People making the mistake of trying to understand her unparseable constructions suffer greatly. Only by matching her smile and blank cheerfulness can one withstand the sucking black hole of unreason that is Palin attempting to communicate with words.

He was referring, of course, to all interviews done so far — yes, all three of them — in which Palin has proven again and again that she is completely clueless.