Top 13 Features of a Perfect World Twitter

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Ah, if only the world were perfect!

Twitter LogoMarch 20, 2012 will mark the beginning my fifth year as Twitter user.

During that time, I’ve posted more than 37,000 tweets. I’ve seen Twitter evolve from the “microblogging” service it was designed to be to one of the top social networking sites and a major source of news and information worldwide. Along the way, I’ve authored three versions of a Twitter course for Lynda.com (with a revision to come soon) and dozens of blog posts and how-to articles about using Twitter.

I’m on Twitter just about every day, checking the tweets posted by the modest number of people I follow, responding to some tweets with @replies and retweeting others. I also respond to every [non-spam] tweet directed to my account — which is often how I find new people to follow. No, I don’t “reciprocate follows” and I don’t collect followers. I’m on Twitter primarily for its social networking aspects — to meet and interact with people all over the world. Indeed, I’ve met many of my Twitter friends in person and consider many of them more than just “virtual” friends.

I guess you can say I’m hooked on Twitter.

But with all that said, I’m sure any Twitter user can agree that Twitter is not perfect. I thought I’d take a moment to list the things I think we’d find in a “perfect world” Twitter.

  • No spam. None. Not any at all. Period.
  • Twitter users who actually try to read — and maybe occasionally respond to? — the tweets of the people they follow. Seriously: why are you following people if you don’t read their tweets? There’s nothing social in one-way communication.
  • Retweets that credit the original source of the tweet. That means using the Retweet feature on Twitter except in the very rare instances that you must add your two cents to the tweet. I don’t know about you, but I like to see the name and profile picture of the witty or informative person who originated the tweet you thought was so sharable. And no, that wasn’t you.
  • Links that point to actual content instead of links to content. Don’t tease your followers with link bait pointing to your paper.li “online newspaper.” Link to the actual content people want to read. (And don’t get me started on sites like paper.li or Pinterest or FourSquare and the auto-tweets they spawn.)
  • Links to the original source of the content. Someone created that content and put it out there for the world to read. Don’t link to the site or page that steals a paragraph or two of it — or, worse yet, the whole thing. Link to the freaking source.
  • Follow Friday (#FF) tweets that list one or two people actually worth following. Not every single person who might have tweeted to you in the past three weeks, shared with your followers (those very same people) in six or seven consecutive tweets. If I wanted to know everyone you were following, I’d look at your profile and check your Following list. And how about including a reason why these people are worth following?
  • Company twitter accounts that interact with customers or provide links to valuable content (or both!) rather than just broadcast promotional messages. Why would anyone voluntarily follow an account that was a nonstop stream of ads?
  • No @replies starting with a . (or other character), thus forcing all of your followers to see one side of a conversation that they may have no interest in. Are your conversations with others so interesting that you need to circumvent Twitter’s built-in filtering for @reply conversations? I don’t think so.
  • No tweets longer than 140 characters. If you can’t express a thought within Twitter’s constraints, post it on Tumblr or a blog. When you use multiple consecutive tweets to express a single thought, you look like you’re talking to yourself. Which, in effect you are, because no one is reading it. (See above.)
  • No tweets about follower count. Pardon me, but who the fuck cares how many people follow you? If you do, you have pretty screwed up priorities. Ditto for Klout scores and any other Twitter “ranking” value.
  • No “Thank you for following me” or “welcome new followers!” or “Thanks for retweeting!” tweets. These messages are noise and a serious waste of bandwidth. (Imagine if everyone did this for every single follower and retweet. Has your head exploded yet?) While you might want everyone on Twitter to know about every new follower or retweet you get, the rest of us don’t really give a crap.
  • No automated direct messages (DMs). I cannot think of a tackier way to abuse a social networking service than to use a computer to automatically generate a message to a stranger that might just end up on his cell phone as a text message. As I mentioned to someone on Twitter just today, I automatically unfollow anyone who DMs me with an automated message. Or even a message that looks like it might be automated.
  • No social media gurus. Seriously: if that phrase (or anything like it) is in your Twitter profile, you just don’t get it.

Got anything to add to this list? Pet peeves you want to share? Wish lists? Post ’em here.

Feeling Overwhelmed?

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Join the club.

Lately, I’ve been feeling a bit overwhelmed. It isn’t the first time and it won’t be the last. But it is bothersome — an uncomfortable feeling that makes me question everything about my life.

I’ve made some serious personal decisions recently that are likely to rock my world over the coming months. This is a stressful situation that’s not made any easier by the lack of support by friends and family members. I’m going it alone — as I so often do — and it’s weighing heavily on my mind.

But the feeling of being overwhelmed is primarily due to my workload. As a freelancer, I work when there’s work to do. When there isn’t work to do, I’m usually waiting for or looking for more work. Sometimes I need to make work. Other times, work appears unexpectedly — even when I don’t want it or have time for it. But I have to do it all — to turn down work is to possibly miss out on future work.

Such is the life of a freelancer.

Right now, I’m working on four content creation (writing, video, etc.) projects:

  • Book CoverFinishing up a special iBooks 2 interactive edition of my iBooks Author book. This requires me to record and edit dozens of screencast videos and completely re-layout the book in iBooks Author. The good news: I might be able to finish up today. That is, if Alex the Bird can keep quiet and the landscapers don’t spend much time blowing leaves outside my window. And the neighbor’s dog doesn’t bark nonstop for an hour. Again.
  • Lynda LogoPrepare scripts for a revision of my Twitter Essential Training course on Lynda.com. We’ll be recording this course soon and I want to be fully prepared before I fly out to Lynda to record. And my new producer, wants to see the scripts, too.
  • An aerial photography book. I began writing this last year and have put it aside repeatedly because I need artwork and photos that I can’t produce on my own. I suspect it’ll have to wait until this summer to finish up.
  • A book of helicopter pilot stories. I’m collecting these stories from other pilots and plan to compile them in a book for release later this spring. As I get more and more bogged down with other things, however, the self-imposed deadline keeps slipping. I suspect this will be finished up when I get to Washington, too.

Of course, with Mac OS X Mountain Lion announced, I know what I’ll be doing first when I get to Washington: Revising my Mac OS X Lion book for the new version of the OS. Oh, yeah — and then there’s the videos and Websites I’ve been asked to create for a handful of winemakers up there.

It’s not just writing work and the occasional helicopter flight that’s stacked up before me. It’s all the paperwork that goes with it.

I have two separate businesses, each with their own bank accounts and accounting records. I don’t have an accountant — hell, I am an accountant; my BBA is in accounting. To hire an accountant would be silly, since I could do that work myself and save a bunch of money. So I do. Or I try to. Often, it just stacks up, waiting for me to get to. I haven’t balanced a bank account in several months. And I’m only partially switched from Quicken (since it no longer works in the current version of Mac OS) to iBank (which I really don’t like). It’ll take days to sort out the accounting mess I face when I get around to it.

And then comes tax time. What a freaking nightmare that is.

And then my annual migration back to Washington. That’s a logistics issue. Find someone to fly up to Washington with me to help cover the flight costs. Do the flight. Catch a commercial flight back to Arizona. Pack the RV, get the truck ready. (Did I mention that I might have to buy a new truck this year, too? And take delivery before the end of April?) Make the 1200-mile drive to the Wenatchee area. Retrieve the helicopter from wherever I left it in Washington. Get my contracts set up for summer work.

Of course, that’s if there is summer work. My clients never want to sign up until after the last frost. There’s a chance I might get to Washington with the helicopter and a frost will wipe out the cherry crop. No need for my services then. Ready to fly but no clients. How do you think this possibility affects my stress levels?

On the flip side, there might be too much work for me to take on by myself. Then I have to scramble and find people who are willing to put their life on hold for 3-6 weeks and wait around for the rain in Washington. I’ve already started collecting possible candidate phone numbers. None of them are happy that they’ll have to wait until May to know whether there might be work for them.

Before I leave Arizona, however, I do have to pack up everything I own that’s in our Phoenix condo in case it’s rented or sold while I’m gone. That’s a whole office full of stuff, as well as clothes and other personal effects. Hell, I haven’t had enough time to unpack the boxes that brought some of this stuff here.

And I did mention that I have to travel to Lynda.com for a week to record a course, right?

And there is the possibility of a very big client needing to fly with me in late March or early April, before I go to Washington. Unfortunately, they can’t pin down a date. Once they do, if I’m not available, I’ll lose that job — and it’s not the kind of job I want to lose.

Along the way, I need to start seriously considering where I’m going to live and what I’m going to do when my work in Washington is done this year. I’ve been wanting to relocate for years. I’m sick of Wickenburg’s small-mindedness and the bullshit politics and greed that have ruined the town. Phoenix is no gem, either — except on February days like yesterday when the temperature hovers in the high 70s and there’s not a cloud in the sky. The personal decisions I’ve made recently give me a good opportunity to make the change. Unfortunately, I don’t know where I want to live. I’m leaning toward Oregon — perhaps in the Portland area — but who knows?

So with all this on my plate and on my mind is it any wonder that I’m feeling a bit overwhelmed?

But this is typical in my life — and in the life of most hardworking freelancers and business owners. Things don’t get done by themselves. And if things aren’t done, I start feeling it in the bank account. I don’t know about you, but I like to pay my bills on time and eat.

Guess I’d better get back to work.

The 2012 Buckeye Air Fair

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Some small towns really know how to put on an airport event.

Yesterday, for the fourth (or possibly fifth) time, I participated in one of the nicest airport events in Arizona: The Buckeye Air Fair. The event was held annually for several years until 2009. It moved to Gila Bend for at least one year and I turned down an offer to participate because of the distance. I was thrilled to ask to participate again in the 2012 event when it returned to Buckeye.

I flew almost nonstop yesterday from 9 AM to 5 PM, with only short breaks for an airport closure (for an RC aircraft demonstration) and refuelings. There was a constant stream of people coming on board, aged 3 through 73. Although I missed the rest of the event — being stuck in the cockpit all day — I had a great time and met lots of really great people. I don’t think I’m exaggerating when I estimate that I took at least 50 people for their first-ever helicopter ride. For some of them, our flight was their first ever time airborne.

Interested in what you missed? Check out this video by Arizona Public on YouTube. You’ll see a couple of shots of me and my bright red helicopter.

Thanks again to Margaret and Steve and the rest of the folks at Buckeye for making this such a great event for everyone.

Is iBooks Author the Right Tool for Publishing Your Ebook?

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Answer: It depends.

iBooks Author IconI’ve been working a lot with iBooks Author lately. Not only did I write and publish a 242-page book about it within 2 weeks of the software’s release, but I’m now deep in the process of converting that book into an iBooks Author file. The result will be a special iBooks 2 interactive edition that includes all the bells and whistles I can cram into it: images, interactive images, galleries, videos, tables, sounds, links — you name it. If I could figure out a way to use the 3D image widget to show something meaningful in the book, I would.

The Limitations of iBooks Author-Generated EBooks

Lots of folks wondered why I didn’t just create the original edition of my iBooks Author book with iBooks Author. Indeed, one reviewer on Apple’s iBookstore had the nerve to [unfairly] bash the book because it wasn’t created in that format. (As if I should write my Excel books with Excel or my Mac OS books with TextEdit. But I digress.)

Some people might think the reason is Apple’s “evil” EULA, which prohibits sale of an iBooks Author-generated ebook in any outlet other than the iBookstore. That’s not the reason at all. After all, if I wanted to sell to iBooks 2 users, where else would I sell it?

The reason I didn’t create the original edition of the book in iBooks Author is flexibility.

You see, if I created and published a book about iBooks Author using iBooks Author as my creation and publishing tool, the resulting ebook could only be read by people who meet the following criteria:

  • Have an Apple iTunes account.
  • Are willing to buy from the Apple iBookstore.
  • Have an iPad.
  • Are running iBooks 2 on their iPad.

What percentage of the population do you really think that is?

It’s All about Reaching the Biggest Audience

While I’ll be the first to admit that my book’s target audience is likely to be made up primarily of people who meet this criteria — after all, who wants to develop for a device when they can’t even test it on that device? — by publishing for just that audience, I automatically exclude all the people who want to read it on a Kindle or NOOK or the Kindle/NOOK apps that work on their desktop and laptop computers or other mobile devices.

I see the sales numbers. For this title, about 1/3 of all sales are being made to Kindle and NOOK readers. Do you really think I’d want to cut my sales by 1/3?

In addition, by using iBooks Author to create and publish, I’d exclude the people who might want to read it the old fashioned way: in print. The print edition is available on Amazon.com, BN.com, and at a wide variety of other online booksellers. Because I use a print-on-demand printer that handles all sales and fulfillment for me, I make money on every single copy sold. No, I don’t expect to sell 10,000 copies in print, but heck, even 100 copies is money in the bank. (And yes, I am doing this for money; I earn my living as a writer.)

I reasoned all this out before I began writing. And then I wrote the way I usually do: in InDesign CS5.5, creating a printer-ready document that could also be exported in a matter of minutes to formats for publication in the iBookstore, Kindle store, and NOOK store.

And Speed

Remember, my goal was to get this book done quickly and make sure it was available to readers as soon as possible. That means before my competition did the same.

I’ve learned over more than 20 years of experience as a computer how-to book author that the first book out on a new software product has a competitive edge that sells books. After all, if someone wants a book to teach them how to use software and there’s only one book available, what book do you think they’ll buy?

How do you think my first Mac OS Visual QuickStart Guide sold out at Macworld Expo and reached sales rank of #11 (for a short time) on Amazon.com back in 1997? I had a three month jump on the competition.

And I think that’s what bothered me most about the idiotic reviewer on the iBookstore. His comment said something like “why not take a few extra minutes to do it in iBooks Author?” A few extra minutes? This guy has obviously never actually worked with iBooks Author and is a victim of the Apple’s video magic in showing off software features.

The truth of the matter is that iBooks Author is not a quick way to publish a book. Sure, you can throw some text in there and get it out to the public without a lot of effort. But that’s not what iBooks Author is for.

What iBooks Author is Really For

iBooks Author is a tool for creating interactive, multi-media books. Using it for anything less is just plain silly.

Think about it. If you wanted to share just text and images with other readers, why would you use iBooks Author and limit your book’s audience?

Yes, you can argue that the layout features of iBooks Author make it a great tool for fixed-layout designs that can make design-centric books so amazing to browse. But are most books so focused on design that they must have a fixed layout? And aren’t such fixed layouts possible with other electronic book formats that can be read on all platforms? Like maybe PDF?

iBooks Author includes tools for creating interactive elements that can change the meaning of the phrase reading experience. Reading isn’t the important word anymore. Experience is.

Page 4
Page 14
Two pages from my iBooks Author “special edition” ebook in progress. The top page shows an interactive image; the bottom shows an embedded video clip.

iBooks Author’s tools help you communicate your message in ways that are simply not possible with other ebook publishing tools. I’m talking about interactive graphics that zoom and pan when the user touches a label. I’m talking about video and audio that can show how a task is done or provide additional information that no text on a page can convey. I’m talking about photo galleries that save space on the book’s page but can be zoomed out and enjoyed on command in a full-screen view at the reader’s own pace.

And these are just the tools I use in my work. If you’re writing about science or architecture, why not include some 3D views? If you’re an educator, why not include some fully-illustrated review questions? If you’re a corporate communicator, why not include your latest Keynote presentation?

This is what iBooks Author is for: creating multimedia, interactive electronic publications. It isn’t for distributing text and a handful of pictures in a pretty format that only a small percentage of readers can access.

And believe me, it’s not a matter of “taking a few minutes” to whip one of these ebooks up.

You Need Content

Apple’s videos make it look so easy. Sure — all you need to do is drag and drop a 3D image on a widget, set a few options, and publish so the reader can manipulate it with multi-touch gestures. Very cool. But what Apple fails to mention is that someone has to actually create that 3D image in the right format for use in iBooks Author. And that takes more than “a few minutes.”

Right now, I’m faced with the daunting task of creating approximately 75 screencast videos for my book. I spent several hours just setting up and testing my computer and recording software/microphone. Then another hour or two figuring out how I’d edit and save the files. Then it was time to script the videos and record them. And edit them.

Sure, once all that is done, it takes less than a minute to insert each video in an iBooks Author media widget and place it on a page. But it takes a good 30 minutes to create, edit, and save each video.

But the content has to be created before it can be inserted.

(By the way, I’d be recording videos right now if it wasn’t for the fact that my neighbor hired a work crew to remove most of the trees in his yard. Do you think my readers would enjoy listening to chainsaws in the background audio of the videos in my book? No, I don’t think so either. So I’ll be up tonight doing the work I should have been able to do today.)

I Love iBooks Author

Don’t get me wrong. I love iBooks Author. I love the power it gives me to communicate. I love the fact that it makes it easy for me — a words person who couldn’t design her way out of a paper bag — to create beautiful looking publications.

But I haven’t swallowed the Apple Kool-Aid on this one. iBooks Author isn’t the best solution for my publishing needs. After all, I need to earn a living. I need my work to reach the most potential buyers possible. And that means publishing with a tool that enables me to create for the most reader platforms.

But that doesn’t mean I won’t use iBooks Author to create “special editions” of my books — when I have the content to share that makes it worth the effort.

Yes, I’m Still Around

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But busy having a life and dealing with it.

I know I’ve been neglecting this blog when my sister mentions that I haven’t posted anything new in a while. Oops.

Truth is, I’ve been busy. House guest, cell phone lost on mountain top, two days of aerial survey work, rush to finish a writing job, plan a last minute vacation, search for a lost dog, cancel last-minute vacation, find lost dog, etc.

Life. Sometimes it interrupts blogging.

But wouldn’t you want it that way? I’m not complaining.

(Although I could have done without that lost dog episode.)