How to Report Spam Search Results to Google

When search results include spam, we all suffer.

Ever conduct a Google search, only to find that one of the top (non-sponsored) search results has no real value as far as your search criteria is concerned? In other words, the owner or Webmaster on the site has manipulated site content so it appears as a top search result but really has nothing to do with what you’re looking for?

That search result is considered spam by the folks at Google, and they want to stop it as much as we do.

What Google Says

From Google’s Report a Spam Result page:

We work hard to return the most relevant results for every search we conduct. To that end, we encourage site managers to make their content straightforward and easily understood by users and search engines alike. Unfortunately, not all websites have users’ best interests at heart. Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our results and degrades the search experience for everyone.

We think that’s a bad thing, and so we request that, if your Google search returns a result that you suspect is spam, you please let us know by using this form. We thoroughly investigate every report of deceptive practices and take appropriate action when we uncover genuine abuse. In especially egregious cases, we will remove spammers from our index immediately, so they don’t show up in search results at all. At a minimum we’ll use the data from each spam report to improve our site ranking and filtering algorithms, which, over time, should increase the quality of our results.

Here’s what you can do to help

  1. Report a Spam ResultVisit www.google.com/ contact/ spamreport.html and scroll down to the Report a Spam Result form.
  2. In the Exact query box, paste in the contents of the Google Search box.
  3. In the Resulting Google page box, paste in the contents of the address box for the Google Search results page.
  4. In the Specific web page or site box, paste in the contents of the address box after clicking the link to the spam page.
  5. Turn on all the check boxes that apply.
  6. Use the Additional Details box to explain why you consider the result to be spam or what you were looking for and why the page/site doesn’t deliver what you expected.
  7. Click Submit.

It’ll only take a few minutes and, if enough people do this, we can really make a difference.


The Ups and Downs of Ups and Downs

There’s always one in the crowd.

My company, Flying M Air, did helicopter rides at an airport event in Buckeye, AZ last weekend. I believe it’s called the Buckeye Airport Open House.

The Event

The folks at Buckeye really know how to put on a safe and fun family event. They had a D.J. playing music, classic and experimental aircraft on display and flying by, flight schools, an Army recruiter, fire trucks, a medevac helicopter, a crop-dusting helicopter, and parachute jumpers. They also had a bunch of food vendors and a train to take little kids on rides around the airport.

It was an annual event and this was our third year participating. Although attendance was down a bit this year from last year, we still managed to give about 50 rides, five of which were freebies awarded as raffle prizes.

The Airport staff had set me up on a ramp that connected the main parking area with the taxiway. This was an excellent location because it gave us plenty of space on pavement to operate and made it very easy for us to secure the landing zone. Best of all, it was within view of all attendees, so everyone got a chance to watch me take off and land. (Funny how normal helicopter operations can make their own “air show” for folks who don’t usually get to see helicopters operate.)

They were supposed to have a B-25 parked behind me, but the plane had some engine problems and couldn’t attend. I had mixed feelings about that. On one hand, I was glad that we wouldn’t have to worry about people behind my landing zone. On the other hand, I was disappointed for the attendees, because I knew they’d like to see the plane.

Just Say No to Long Lines

In the past, we’ve always been the busiest “vendor” at the event. During the past two years, I’d continued flying at least an hour after all the other vendors had closed up and gone home, just to work off the line that had formed. I clearly remember flying in at the end of a ride to see eight or ten people waiting in the shade under the wings of a parked aircraft on the ramp. They were waiting for me.

This year, we decided to keep the price the same but shorten up the rides a bit to prevent hour-long lines from forming. Our prices continue to rise — 100LL fuel is now more than $4/gallon at most airports — but we figured that with shorter rides, we’d still come out okay. I liked keeping the price affordable — $35/person — so people could afford to fly and to take their kids. (I always fly a lot of kids at this event.) So I aimed for the low end of our usual 8 to 10 minute flight range. Although actual ride length varied depending on the wind and maneuvers I needed to perform to avoid skydivers and other aircraft, most rides probably came in right around 8 minutes.

It’s important to note here that we never advertised the ride length. It did not appear on any sign. When asked, my ground crew — Mike, Darlene, and Dave — would tell passengers that the ride went out toward the town of Buckeye and came back on a different route. When pressed, Darlene gave out the usual 8 to 10 minute range. None of them were actually timing me. I’d timed the first few rides to make sure I had a suitable route and then stopped timing. I have better things to do when I fly than to watch the chronometer — like making sure the skydivers weren’t going to miss the mark and land on the taxiway in front of me as I approached. The passengers, on the other hand, could easily see how long the rides were by timing them as they waited.

The Route

The flight was a good mix of farmland, new development, and empty desert. I took off, following the taxiway parallel to Runway 17, then headed east toward downtown Phoenix. Early in the morning, it was hazy and the buildings in the distance were impossible to see, but as the sun moved across the sky and the air cleared a bit, details emerged.

We flew over some freshly sown farmland that was being irrigated. In this area, they use gravity to siphon water from a narrow irrigation canal through short lengths of tube that run from the canal to the beginning of deeply cut irrigation rows between rows of crops. The water flows down the rows and, as you fly over it, the sun reflects off its moving surface.

Beyond that, in another field, farm workers were cutting alfalfa. A cutting machine would drive up and down the field, neatly cutting the crop. Then another machine would gather the cuttings into narrow piles of the stuff. A third machine, paired up with a big open-backed truck, would come down the rows, scoop up the cut alfalfa, and dump it into the back of the truck. I found the process fascinating and watched its progress all day. To the south of that, beyond our flight path but still visible, plows worked on another field, sending up clouds of dust that blew back toward the airport in the strong breeze.

Next came a former farm field that had been prepared for a housing development. You could clearly see where the roads and sidewalks and homes would go. But construction had never begun and weeds were growing tall in many areas. Beyond that was a brand new housing development that hadn’t been there the year before. Probably about 200 homes, a school, and a park.

This is where we made our turn to the left, crossing I-10, rounding the east end of a tall hill, and following what I was told was McDowell Road heading west. Now we were over empty desert. Well, empty if you don’t consider the people illegally shooting at makeshift shooting ranges and the incredible amounts of trash dumped out there. We crossed this area with a tailwind, following a fenceline. Ahead of us, in the distance, we could clearly see the Palo Verde nuclear power plant. Below us were a few homes, then more, then more. About two miles from the airport, I’d make my radio call and start scanning the skies for jumpers. I’d turn final for the taxiway parallel to runway 17 and land at the ramp where I was set up for operations.

A Busy Day…and a Crazy Lady

I flew pretty much nonstop from 8:30 AM to 11:30 AM. Then I took a break to use the bathroom and have the helicopter refueled. Buckeye has a 100LL fuel truck, which really takes all the hassles out of refueling. (The first year we did the event, we had to refuel by carrying 5 gallon fuel cans back and forth to the helicopter. What a drag!) I also had a bite to eat. Mike and my ground crew had already sold my next three flights, so I didn’t get a long rest. After 30 minutes out of the helicopter, I was back in my seat, spinning up, getting ready to go.

The event ended at 2 PM and that’s about the same time the other vendors were packed up and gone. I finished flying at about 2:30. We packed up the helicopter, topped off the tanks — I paid for the fuel by check and got an excellent price — and headed home.

That’s when Mike mentioned the “crazy lady” who kept shouting that the rides were only 7 minutes long. I don’t hear anything in the helicopter unless it comes over the radio or intercom, so I had no idea that anyone was giving my ground crew grief. Evidently, her husband and grandson (or maybe son?) had gone on a ride and she’d timed it. According to her, it was only 7 minutes. She claimed that we’d advertised 10 minute rides.

I told Mike that we hadn’t advertised any length for the ride. I asked if she’d bothered anyone else and he said no, she hadn’t. I asked him if anyone else had complained. He told me that everyone else was very happy. And then we just forgot about her. There’s always one malcontent in the crowd and I wasn’t about to let it ruin our day.

The Crazy Lady Makes Herself a Nuisance

I was in Austin yesterday when I checked my voicemail messages from the day before. A Mrs. Smith (not her real name) had called and wanted a call back. She didn’t say what it was about. I called her back and, within a few minutes, realized that I was speaking to the crazy 7-minute lady.

She immediately accused me of ripping off all of my passengers by 1/3 of what they had paid for. Not the best way to start a conversation with me — especially when she was dead wrong.

I told her that the rides were not advertised as 10 minutes and that no one had said they were 10 minutes long. She insisted that that’s the way they had been advertised in the newspaper. I told her that we hadn’t placed any newspaper ads.

She continued along the same vein, repeatedly accusing me of cheating my passengers by three minutes of flight time. She wasn’t interested in the truth. She had this 10 minutes locked in her brain and I couldn’t shake it loose. And the conversation was going nowhere fast.

At one point, she claimed that she had other people to complain to about this but that she thought she’d give me an opportunity to respond first. That sounded like a threat to me. I don’t like threats.

Finally, I said: “What is it that you want from me?”

“Well, you didn’t give your passengers one third of what they paid for –”

More of the same. I cut her off. “I can’t believe you’re wasting your time and mine with this nonsense,” I said. And I hung up the phone.

I don’t know what she wanted from me. Maybe she expected me to give her a refund to keep her quiet. I hadn’t done anything wrong and I wasn’t about to refund money I’d earned. And if she wanted her money back, why hadn’t she asked for it? Did she expect me to offer it? Why would I do that if I’d earned it?

Keep in mind that I’m originally from the New York metro area, where it’s not unusual for people to complain about something in an effort to get it for free. Her threat was a line a New Yorker would use. I wonder how many other times she’d used it successfully on unsuspecting Arizona merchants and vendors who just gave her the money back to shut her up.

Maybe she didn’t realize that she was playing games with the wrong person.

Interview Does Not Equal Advertisement

I was curious about where she’d gotten the 10 minute time from, so I called my contact at Buckeye airport. I told her about the crazy lady and asked if the airport folks had advertised a ride time in the newspaper.

“I didn’t know how long the rides would be,” my contact told me. “So we didn’t put anything specific in the paper. Just helicopter rides.”

“So where did she get this idea?”

“Let me look in the paper.” I heard pages rustling over the phone. Then she came back on. “There’s an article about the event in this week’s paper.”

And she proceeded to read me a section of the article where a couple who had just come off the helicopter was interviewed by the reporter — possibly the same reporter I’d taken for a flight. They used phrases like “once in a lifetime opportunity” and “ten-minute ride” and “highlight of the event.” They were very happy with the ride. (I’ve never had an unhappy passenger.) And I guess that since they didn’t have stopwatches going during their ride, they thought they were in the air for 10 minutes. (Maybe they were. I didn’t time all the rides.) But a report with an interview after the event is a far cry from advertised information.

“Don’t worry about it,” my contact concluded. “There’s always one nut in the crowd.”

We talked about the event and the turnout and how I’d done. “I’d like to come back next year,” I said meekly.

“We want you back,” my contact assured me. “We want you there every year.”

Now I’m wondering what the crazy lady will do next. Because if there’s one thing I know: people crazy enough to make such a fuss over nothing obviously don’t have anything better to do with their time.

Site Comment Policy

I need to make a few things clear(er).

June 30, 2014 Update
I’ve finally gotten around to writing up the site comment policy on a regular page (rather than post) on this site. You can find it here: Comment Policy.

Although I discuss my comment policy briefly on the Contact Me page of this site, allow me to expand on what’s there in this post.

Comments Overview

This site allows comments on blog posts (often referred to as “articles” here). To enter a comment, fill in the comment form at the bottom of the post. If the form doesn’t appear, click the Comment link at the bottom of the post to display it. Registration is not required.

The name, e-mail, and comment fields of the form are required. If any are left blank or if the e-mail field is an obvious fake, the comment will be deleted.

First names only or handles are fine for the Name field, as long as they don’t use words that are in poor taste.

If you enter a company name or Web site name in the Name field, there’s a pretty good chance your comment will be deleted as spam.

Speaking of spam, if your comment was posted solely to advertise a product, service, or Web site, it’s likely to be deleted as spam. I have zero tolerance for spam or spam-like postings.

All Comments are Moderated

Because of the problem with comment spam on frequently-visited blogs, this site uses two types of comment moderation:

  • Automatic moderation through the use of spam prevention software. I use two different spam prevention software packages. One can automatically determine whether a site “visitor” is really a spambot and prevent it from posting a comment. It’s about 75% effective and generally catches 5,000 to 10,000 individual spambot accesses each week. The other spam prevention package uses established algorithms to identify messages that are likely to be spam. It holds these messages in a special moderation queue for me to review. But since there are usually 50 to 200 of these messages a day, I normally just delete them without an in-depth review. The best way to stay out of this spam bucket is to minimize links within your comment.
  • Manual moderation through the review of comments that have not automatically been identified as spam. If a comment makes it through the first two lines of defense, it’s put in a moderation queue. I read the comment and determine whether it’s appropriate for this site. If it’s not, I delete it. If it is, I approve it. If it’s spam, I mark it as such to help “train” my spam detection software. If you post a spam message on this site just once, I’m not likely to see any of your future comments, since they’ll automatically go in the spam bucket.

Please don’t expect your comment, no matter how appropriate, to appear immediately or even within a day or two. I’m a busy person and try to moderate comments daily, but that doesn’t always happen. Don’t post the same comment repeatedly; I’ll just have to delete the extras.

I’m always interested in reading the opinions of others, as long as they’re presented in a reasonable and friendly way. Rudely bashing me or other commenters is a good way to get your comment deleted — or, worse yet, marked as spam so I never see one of your comments again. I’ll allow comments with differences of opinion if those differences are presented in the spirit of friendly debate.

I also reserve the right to edit comments. I don’t modify content, but I might delete something I think is offensive or overly commercial if the rest of the comment is something other readers might benefit from.

I do want to remind all visitors that I am responsible for this site’s content — including comments. I simply won’t let the site be used for anything other than a place to share information and ideas. The site maintains a PG-13 rating in both content and language.

If you believe I’ve deleted your comment because I didn’t think it was appropriate, you will be wasting your time if you attempt to repost it or e-mail me about it. Your comment will not appear and I will ignore your e-mail. It takes only seconds to delete either one, so you’re not wasting my time at all. There are a lot of small minded, nasty people out there and I’m not about to waste my time dealing with any of them.

And That’s How It Is

While I realize that this policy might be harsher than the policies in place on other sites, this isn’t one of those sites. It’s my site. You’re my guest, and I don’t expect my guests to abuse my hospitality. If you have a problem with this policy, then you have a problem with me and my site and I don’t expect you to waste your time here.

Thanks for taking the time to read this. Your comments are appreciated — really! You know where to put them.