How to Handle Reciprocal Link Requests

Why you shouldn’t always say yes.

This morning, I got a feedback message from the owner of another Web site:

My name is [omitted] and I have recently visited your site and wondered
whether you might be interested in exchanging a reciprocal link with our site.

If interested, please respond with a reciprocal link to my website.
======= ======== ======== ======================
Here is our website information:
————————————
Home page URL: http://[omitted[
Website Title: [omitted] Directory
Description: A Wholesalers and Dropshippers directory for traders, ebayers and new businesses.
E-mail Address: [omitted]
Category: (wholesale, wholesalers, dropship, dropshippers, suppliers, trade, Business, Business Services)
Keywords: wholesale, wholesalers, dropship, dropshippers, suppliers, trade, wholesaler, wholesales, directory, list, goods, products, uk, usa, Wholesale Products, wholesale directory, jewelry, clothing, product, gift, t shirt, bead furniture, dvd, watches, apparel leather, food, shopping, USA, America, American, Canada

My, that’s quite an informative request for a reciprocal link. I wonder whether he expected me to set up a Web page for him on my site.

I deleted the request without even replying. Why? Let me tell you.

Reciprocal Link, Defined

To make sure we’re all on the same page (no pun intended), let me start by explaining what a reciprocal link is.

A reciprocal link is an arrangement where one Web site owner includes a link to another Web site owner’s site, with the understanding that that other Web site owner will include a link to his site. A links to B and B links back to A.

In general, it seems like a good deal. After all, you’re getting exposure for your site on another site, right? And all it’s costing is the time and effort and page real estate to add the other link — in other words, hardly anything at all.

But Is It a Good Match?

Consider the request I got this morning. The site owner operates a site that’s a directory of wholesalers and dropshippers. Okay. So what does that have to do with my site?

The answer is nothing. There’s no relationship between what I write about here and the information that’s available on his site.

As a result, only a small percentage of my site’s visitors would be remotely interested in the information on his site. And a small percentage of his site’s visitors would be remotely interested in the information on my site.

What’s the Real Cost?

So you might be wondering, what’s the harm of including a link to an unrelated site on your site? After all, it doesn’t really cost anything.

Well, here’s the way I see it. If you included a link to every single site that asked you for a link, you’d soon have a huge link list with little or no value to your site visitors. You’re using up page real estate to clutter up your site with pretty much useless information.

And on the other side of the reciprocating agreement are sites that are doing pretty much the same thing: building long lists of links to unrelated sites, just so they can get your link to theirs. Is anyone really going to find your link — provided they even bother to look — in that long list?

Is it worth degrading your site to get those links? I don’t think so.

And Are These Requests Real?

That brings up the question of whether the requests you receive are real. In other words, did the site owner who contacted you really visit your site and think it would make a good candidate for a reciprocal link?

In this day and age, spam is all too common. It’s possible that your e-mail address got into the hands of someone who is sending the same exact message to thousands of other Web site owners or bloggers.

The message I received is certainly generic enough to go out to anyone. But in my case, I didn’t get it directly by e-mail. Instead, I got it through the use of my Feedback form, which requires either a really smart spambot or a person to create and send the message. So there’s a good chance that this site owner actually did visit my site.

If so, however, what gave him the idea that I’d link to a dropshipper directory?

When to Say Yes

Of course, some reciprocal link requests will be beneficial for both you and the other site owner. But how can you tell? Here are some things to consider:

  • Is it a good match? As I mentioned before, there should be some relationship between the two sites. Would a link to the other site benefit your site’s visitors? If so, it’s worth considering.
  • What is the other site like? Is it a quality site, one you want to send you site’s visitors to? I’ve ignored many link requests to sites that just weren’t up to my standards due to content quality, design, or excessive advertising.
  • How many links are on the other site? Are they links to related sites? Remember, if the other site has hundreds of links to other sites, it’s not likely that anyone looking at the list will find yours.

Of course, once you decide to enter into a reciprocal link agreement with another site, you’ll need to keep tabs on the other site. Has your link to the other site been created as promised? Is it still there, week after week, month after month? This will increase your site management workload a bit. But if the reciprocal link is one worth having, it’s worth the extra effort to keep track of.

Conclusion

If you get a request from another Web site or blog owner for a reciprocal link, don’t just say yes. Do your homework to make sure you really want that link on your site.

A free link isn’t always free.

The Yellow-Lighted Bookshop

A memoir, a history, by Lewis Buzbee.

The Yellow-Lighted BookshopIn clearing out my reading pile, I stumbled upon The Yellow-Lighted Bookshop by Lewis Buzbee. I read this book several months ago, then put it aside with a mental note to write up some comments in my blog.

I’ve been incredibly busy lately and not focused on what I’ve been reading. As a matter of fact, I’ve been having some trouble getting back into reading these days. My “To Read” pile is tall, but for some reason, I’m not impelled to read any of the books on it. And every time I pass a bookstore, I have trouble keeping myself from dropping in.

That’s why this passage from the first chapter of Buzbee’s work really hits home:

For the last several days I’ve had the sudden and general urge to buy a new book. I’ve stopped off at a few bookstores around the city, and while I’ve looked at hundreds and hundreds of books in that time, I have not found the one book that will satisfy my urge. It’s not as if I don’t have anything to read; there’s a tower of perfectly good unread books next to my bed, not to mention the shelves of books in the living room I’ve been meaning to reread. I find myself, maddeningly, hungry for the next one, as yet unknown. I no longer try to analyze this hunger; I capitulated long ago to the book lust that’s afflicted me most of my life. I know enough about the course of the disease to know I’ll discover something soon.

In The Yellow-Lighted Bookshop, Buzbee, a former bookseller, writes about his life with books, taking detours along the way to discuss the history of books, printing, publishing, and and the book selling industry. Chapters cover the business of books — including the surprising (for some) truth about what an author earns on each book sold and the impact that large booksellers (think Barnes and Noble and Borders) and online booksellers (think Amazon.com) have on the industry.

The Yellow-Lighted Bookshop is a look into a life where books are more than just bunches of paper with words on them. Educational, amusing, insightful — the book will appeal to any book lover in a way that few other books can.

I highly recommend it.

Clean Up Patrol

I clear out my old office.

I”ve owned a condo in Wickenburg for the past eight or so years. It was the first non-stock investment I made when I started making decent money. I figured that real estate is always a good investment, and it would be nice to have a property that someone else paid for. So I bought the condo — which had been previously occupied by a single renter for 11 years — and put it up for rent.

The condo isn’t anything special. It’s two bedrooms, one bath, with a kitchen that’s separated from the living room by a breakfast bar. Total square feet is about 900. The big living room window faces out to the parking lot, a park where there are ball fields and the town pool, and the mountains. The bedroom windows face out on another parking lot and route 93, which is the main thoroughfare between Phoenix and Las Vegas for cars and trucks. The condo property includes a well-maintained swimming pool, a not-so-well-maintained spa, and mailboxes. (A big deal in a town that’s only had mail delivery for about 15 years. The place is a short walk to a supermarket and other shopping and is well within walking distance to two schools.

I put it up for rent within a month of closing on it and had a tenant within a month. Thus began my long career as a landlord.

Being a Landlord Sucks

Being a landlord is not a job for the faint of heart. Although most tenants show at least some level of responsibility, there are always a few in the crowd who will treat your property like it belongs to their worse enemy. Some tenants go out of their way to find things to complain about — one family complained so many times about how the shower door didn’t roll properly that Mike and I went to the apartment, removed the shower door, and replaced it with a curtain. (Let’s see you have problems with that.) And did I mention that the average tenant isn’t interested in living in the same place for 11 years? I witnessed a parade of four tenants in less than five years, with lots of cleaning and painting and empty unit time between them. Anyone who thinks being a landlord manager is an easy way to make a living is fooling himself. It’s a pain in the ass.

To make matters worse, I had another good year and bought another property. That one was a 3-lot parcel with a 4-unit studio apartment building and two bedroom, two bath house on it. What the hell was I thinking? I multiplied my single unit landlord headaches by five. Now there was always an empty unit somewhere, a unit to clean, a tenant complaint to deal with, an apartment to advertise and show.

I won’t go into the gory details. I’ll just say that after trying a rental agent (who took a fully-occupied property and had it down to just one tenant in four months) and letting Mike manage the place for a short while, I got smart and sold the larger of the two properties, leaving me with the condo.

In the meantime, the condo’s last tenants, a young married couple with a baby, terminated their lease early and disappeared. But not before they completely trashed the carpet, doing what would turn out to be $1,600 in damage.

I’d had enough. I was sick of being a landlord. I decided to take the apartment off the market and move my office into it.

An Office in Town

Having an office outside my home for the first time in about 12 years was a treat. My work wasn’t in my face all the time. I didn’t drift from the kitchen to my office and get caught up reading e-mail or working through edits. I went to work in the morning, worked until I felt done for the day, and went home to a life. Mike, who was working from home at the time, did the same. I took the condo’s living room, so I could look out over the mountains, and Mike took the larger of the two bedrooms. The place had everything we needed to be comfortable — full kitchen with dishwasher, bathroom, and access to high-speed Internet. (For about a year, MIke had wireless access that we think he picked up from the local Radio Shack. Ah, the days of unsecured wireless networks.)

The really good part about all this is that we reclaimed both of the bedrooms we’d been using as offices at home. Mike’s old office became the full-time guest room, with all the furniture you’d expect to find in a bedroom. My old office became the “library,” with all of our non-work related books, a desk, framed maps, and a futon for overflow guests. We usually kept the guest room closed off in the summer and winter so we didn’t have to air condition or heat it.

Of course, there were some drawbacks to the office situation. First of all, my office was about 6 miles away, which meant that if I needed something there, I was taking a drive. I had everything there except my 12″ PowerBook, so I dealt with all work-related matters there. For a while, we didn’t even have Internet access at home, since we didn’t “need” it. (It didn’t take long for that to change.)

But the worst part of the situation was when I got calls in the middle of the day for a helicopter flight. The airport is on the opposite end of town. So if I got a call for a flight that day, I’d have to pretty much drop everything I was doing, lock up the office, hop in my vehicle, drive home to put on some more appropriate clothing, and drive to the airport to preflight the helicopter and pull it out. That took a minimum of an hour. When the flight was over, I’d do the same thing in reverse. By the time I got back to my office, my concentration was gone and I wasn’t usually able to get back to writing. Sometimes, the whole day would be shot to hell for a 25-minute tour around Wickenburg that put just $195 in the bank — that’s gross, not net.

When space opened up at the airport for an office, I tried to get it. The Town of Wickenburg’s Airport Manager jerked me around to no end. (If you think coming to Wickenburg to start a business is easy, think again. It seems that the town management isn’t happy unless they present at least a dozen hoops for a new business owner to jump through. The smart ones take their plans elsewhere. I’ve spoken to three different people who were interested in bringing medium sized businesses to Wickenburg, and all three said they’d built their businesses elsewhere after dealing with the town.) It took over a year, intervention from the FAA, an RFP process, and the threat of a discrimination case to get a contract. Now I’m wondering whether I want the Town of Wickenburg for a landlord. Like the smart folks who give up when they see the hoops, I don’t think I do.

So I moved my office back home.

There’s No Place Like Home

The move wasn’t easy, but we were smart enough to do it in the winter months, when it was comfortably cool during the day. We gave away a lot of furniture so we could fit my desk and the things I needed back in the library. All the books went back upstairs, into some built-in shelves, so my work books — including the ones I’ve written — could go in my office. Mike, who now has much less need for space, took the library’s desk upstairs and set that up by one of the big windows with the good views. We put his old desk in my hangar, so I had more space there to do my FAA-required paperwork. (My old desk there had gone up to Howard Mesa months before.)

So now I live with my work again and, frankly, I don’t mind one bit.

I had a book to write, so I got right down to work before everything in the condo had been moved. It I was more ambitious about it, I would have cleared the place out right away, had it thoroughly cleaned, and put it back up for rent. But I dreaded the thought of dealing with all the accumulated paper — including boxes I’d packed in our first Wickenburg home (an apartment on Palm Drive) and ones I’d packed back in New Jersey ten years ago. So I just moved everything aside to give the carpet folks room to lay the new carpet, turned the heat pump off, and locked the place up.

Now I’m Cleaning Up

Months passed. And I finally did something radical to get me to clean up: I hired a professional cleaner. And I told her to come next Wednesday, when I’ll be away in California.

Of course, I don’t expect her to go through all my crap and box it up for my office or storage. That’s something only I can do.

I put it off as long as I could. Yesterday, I had a dawn photo flight here in Wickenburg and a lunch meeting with one of the companies I advertise with. A good day to work on my old office, I reasoned. Lunch would make a good mid-day break. I’d put in 6 hours or so and be done.

Wrong! Although lunch was a good break, I didn’t come close to finishing. I worked in the condo from about 8:30 AM to 11 AM, did some errands, went for lunch, and got back to work at 1 PM. Then I spent the next 3-1/2 hours going at it.

I threw away 7 tall kitchen bags — you know, the 13-gallon size? — full of junk, including stuff I’d saved for more than 15 years. I got rid of all the Apple promotional and developer disks I’d accumulated from 1992 through 2001. I got rid of old software and manuals. I got rid of magazines — about 40 issues of MacAddict that were still in their original wrappers. I got rid of loose receipts, bills, and bank statements. I was ruthless. My hands got filthy — I washed them at least once an hour. My feet got sore from walking barefoot on the cheap carpet I’d had installed in the place.

I filled six file boxes with stuff I wanted to keep. I made piles of stuff to give away — some stuff for the cleaner, miscellaneous paper items for my neighbor’s kids to do crafts, photo and negative holders for a photographer friend, empty CD-cases for the local print shop guy (who also uses Macs).

Later, at 4:15 PM, when Mike rolled up to help me take some of the boxes out, I was exhausted. We loaded most of the boxes into my Jeep and his car, dropped some of them off in storage, and brought the rest home.

But I’m not done.

I’m mostly done. I don’t think I’ll need more than another 4 or so hours. And frankly, I might take the lazy way out and just box up the stuff and stick it in storage without sorting through it. It’s a terrible, nasty job, but there’s only me to blame for it. I just keep too much crap.

So today, after getting a haircut at 8:30 AM, I’ll go back to work in the condo. I’ll get all the loose stuff gathered together, throw away some more junk, and stack up the boxes to go into storage.

Hell, at least I can turn on the air conditioner.

HAI — and General Aviation Pilots Nationwide — Need Your Help!

A call for help from Helicopter Association International.

As most pilots should know, the U.S. government is attempting to pass legislation which would, in effect, fund the repeated airline financial bailouts with money collect from general aviation pilots and operators. This will directly affect my business, as well as other small aviation operators. It will also raise the costs on many general aviation services, including, as HAI points out, EMS helicopter transportation and firefighting. These are the services that rush people outside of big cities to hospitals when they have heart attacks or serious car accidents and protect our homes from forest and brush fires.

Here’s an e-mail I just got from HAI. It not only explains the problem, but offers a toll-free number you can use to call your Senators and voice your opposition to user fees.

Congress has reached a critical stage in drafting a bill to reauthorize the Federal Aviation Administration (FAA). U.S. Senate draft bill, S. 1300, establishes a new $25 per-flight “user fee” for all turbine powered planes as well as more stringent requirements for Emergency Medical Services (EMS) operators. The way the current draft is written, helicopters would not be exempt from this “surcharge”. This legislation will be considered and voted upon by the Senate Commerce Committee THIS WEDNESDAY May 16. It is critically important that you contact your Senator TODAY to tell them to support an Amendment to the Senate Commerce FAA bill to remove “user fees” from S. 1300.

Every voice counts, and your voice needs to be heard in Washington. You joined Helicopter Association International (HAI) for a reason. Helping you to sustain your operations and keeping you abreast of important legislative and regulatory changes is one of the most important jobs HAI performs as your advocate before Congress.

If you have never picked up the phone to make a call on an important issue, now is the time for you to start. HAI has partnered with the Alliance for Aviation Across America, and we’ve made it easier than ever to contact your Senator. The message you need to send to your Senator: ask them to support an amendment to the Senate Commerce FAA bill to remove “user fees” and “surcharges” from S. 1300. Tell your Senator you oppose a federal fuel tax increase for helicopters. Existing helicopter fuel fax exemptions for logging, firefighting, EMS, as well as offshore oil and gas exploration should be preserved.

Please call toll-free 1-866-908-5898 to be automatically connected to your Senator’s office. You may hear a few seconds of dead air while you are being connected. Keep calling. Tell your friends and business associates to call too. Senator David Vitter (R-Louisiana) serves on the Commerce Committee and it is especially important that he hear directly from HAI members and the families behind the 650+ helicopters in the Gulf.

There is still time for Senators to stand up for small businesses, small towns, and general aviation by sponsoring this important amendment and listening to the voices of their constituents and the helicopter operators affected by requirements contained in S. 1300. Every vote on our side at the May 16 Commerce Committee hearing brings general aviation that much closer to defeating this legislation. The big airlines’ lobbyists will succeed in pushing their costs on general aviation unless our industry acts.

Be informed. Check HAI’s website, www.rotor.com for important updates on the EMS requirements. HAI is working for you on issues of importance to our industry. Make that call today!

Personally, I can’t understand why the U.S. government continues to subsidize airlines that cannot remain profitable. Why is it that some airlines are able to be profitable and others can’t be? Could it be the top-heavy management and huge compensation packages? And why should U.S. citizens subsidize bad financial management with tax dollars?

It is unfair for the government to shift the burden of commercial aviation bailouts to small aviation operators and private pilots. Please — even if you don’t fly or know a pilot — please call or write your Senator to tell him/her that you oppose general aviation user fees and tax hikes.

We Need Alaska Tour Advice

What can you recommend?

After talking about it for several years, my husband and I have finally booked a vacation in Alaska. We’re going for two weeks in the beginning of June.

Our Trip

Our 2-week trip will have three parts:

  • Five days on land, starting and ending in Anchorage. We’ll be spending two nights in Anchorage with some friends before taking the train to Denali. We have two nights there in the park before returning to Anchorage.
  • One week on Radiance of the Seas, a Royal Caribbean cruise ship (ironically, the only one we’ve ever been on) with a southbound cruise to Vancouver, BC. The itinerary includes Seward (our starting port), Hubbard Glacier (cruising), Juneau, Skagway, Icy Strait Point, Ketchikan, Inside Passage (cruising), and Vancouver (our ending port).
  • Three days in Seattle, visiting with Mike’s cousin.

What Should We Do Each Day?

I’d like to hear from experienced Alaska travelers (or residents) about the kinds of day trips, activities, and/or tours they recommend — or think we should steer clear of.

Mike and I are relatively active people who prefer activities that require us to get out and move around. We don’t want to sit on a motorcoach (i.e., a bus) for more than 30 minutes and will do it only if there’s no other way to get where we need to go. We don’t like events that are orchestrated, like lumberjack shows and indian village dance revues. We prefer activities that don’t attract a lot of families with small kids or less active participants. While we understand the importance of scheduling, we don’t like tours that rush us around from one place to another or tours that expect you to sit around waiting for an activity to begin.

I want to enjoy one or two or three activities each day and get back to the hotel or boat feeling exhausted and as if I’ve seen more than I can comprehend.

We are on a budget, so we can’t afford to drop $500 per person each day on entertainment. (I’ve seen some of the pricing for package tours and it’s scary.) Although we don’t mind dropping a bunch of money on a really special trip, we can’t do it more than once or maybe twice. And it would have to be very special.

I prefer working with small tour operators rather than the big ones that the cruise ship companies use. They usually offer more personalized service and, because they don’t have to cut in the cruise lines, they’re more affordable. (In Sedona, for example, I always put my passengers on a Jeep with Earth Wisdom instead of Pink Jeep Tours because I don’t like my passengers to feel “processed.” Ditto for Maverick instead of Papillon at the Grand Canyon.) That’s not to say that I won’t work with a bigger tour operator, but I certainly don’t want to be “one of hundreds” on a tour.

Some of the things we’re interested in include:

  • Salmon fishing (if we can bring our catch home)
  • Air tours (helicopter and/or seaplane) if they include ground activities.
  • Whale watching (although I think we’ll get enough of that from the ship).
  • Hiking or biking if not too strenuous. (I’m active but still out of shape.)
  • Nature observation and photography.

If You Have Suggestions, Please Help!

Although I can wade through a pile of tourist literature both in brochures and on the Web, I was hoping for activities that the average tourist doesn’t participate in. That means I need suggestions.

What have you done on an Alaska vacation? What do you think we might like? Don’t keep it a secret! Use the Comment link or form to share it with us. I need your help!