Google Zeitgeist

Search statistics for a statistics lover.

Google has published its year-end search statistics for 2006. If you like stats as much as I do, you’ll enjoy reading about the top searches overall, for current events, entertainment, and other categories.

From the Google Zeitgeist Home page:

Pulling together interesting search trends and patterns requires Google’s human and computing power together. Search statistics are automatically generated based on the millions of searches conducted on Google over a given period of time – weekly, monthly, and annually. With some help from humans, and a pigeon or two when they have time, these statistics and trends make their way from the depths of Google’s hard drives to become the Google Zeitgeist report.

The Google Zeitgeist is updated monthly, so you can get your stats fix regularly if you need to.

On Blogging

Maria Speaks Episode 32: On Blogging – Looking back on three years as a blogger.

This episode covers my thoughts on blogging: why I blog, my personal history as a blogger, and the future of blogging as I see it. The transcript for this episode can be found on my Web site, www.aneclecticmind.com.

And sorry about the nasal sound of my voice. I’m just getting over a cold.

Transcript:

Last month, I celebrated my third anniversary as a blogger. Well, I didn’t really celebrate anything because I really didn’t think about it then. But I realized today that it had been more than three years since my first blog entry. A little research found that entry online in my current blog: “iBlog.”

Why I Blog

I am a writer. I’ve been a writer since I was 13 or so, in the days when I worked on stories and a novel while sitting at the desk in the room I shared with my sister. I’ve probably written billions of words by now.

The way I see it, there are two kinds of writers. Well, three:

  • The first is the person who writes because of that need to write. The person who, like me, started at a young age and got hooked on it. But for whatever reason, they did not pursue a career in writing.
  • The second is the person who doesn’t have that need to write but writes for a living. Copywriters, business people who spend much of their time writing reports, tech writers — those might be some examples.
  • The third is the person who needs to write and writes for a living.

Through hard work, an understanding of the writing business, and a good dose of luck, I’ve managed to join that third group of writers: I write because I need to write and I’m fortunate enough to get paid for it.

Writing is like an addiction for the people who need to write. They can’t go more than a day or two without writing something. And that’s where blogging comes in. It’s the perfect outlet for writing whatever you want, whether it’s a description of how you spent your weekend (Days in My Life), your view on current politics (Deep Thoughts), a narrative about your hobbies (Flying for Pleasure, Writing for Pleasure), or a discussion of your work (Flying for Hire, Writing for a Living).

And that’s why I’m a blogger. It gives me the opportunity to vent (so to speak) the words and thoughts that are in my mind.

My History as a Blogger

Back in October 2003, I got started as a blogger using a blogging client called iBlog. It was an interesting tool that was very easy to use and didn’t require a bit of HTML or programming knowledge. I’d create blog entries on my computer, using a WYSIWYG format. When I was ready to publish, the software would create all the pages and links and upload them to a Web server. They were static pages — that means they existed in plain old HTML on the server until I replaced them with new pages.

I liked the software, but as technology moved forward, I ran into its limitations. The author of the program — it’s shareware — was busy with work and couldn’t spend the time needed to rework his creation and add features. I decided that it was time to find another solution.

I played with Blogger and actually built two podcasts that used it for an engine. (I even wrote an eBook about it.) But Blogger had a lot of limitations, too. I wanted something I could get under the hood to change, something I could tweak forever, fine-tuning the appearance and functionality all the time.

The answer was WordPress. I decided to install it on a Mac OS X server in my office. It was a chore and a real learning experience. But I always get a certain feeling of satisfaction when I work my way through a tough task and succeed.

The first big challenge (after getting WordPress up and running on the server) was to import my 300+ iBlog entries to my new WordPress site. That required exporting all entries as an RSS feed, modifying the entries to be WordPress compatible, and importing them into the new blog. I did this over time, in batches. I still have about 50 entries to import, but they include photos and require a lot of work. Frankly, I’ve been too lazy to do it.

Once the content was online, I reworked the blog to merge it with my personal site and my book support site. That posed some organizational challenges: to keep my work separate from my blog but both of them in the same place. I’ve gotten complements on the site’s organization from several people, so I think I may have done a good job.

Now, with the work mostly done — other than the tweaking, which I do occasionally to fine-tune the site — I’m free to write. I never stopped, of course. The site has been building itself slowly but surely, with 5 to 20 new entries a week, depending on my schedule. These days I’ve been pretty busy, so I’m not writing as much. But I still try to get a post in each morning, as I sit drinking my coffee, listening to my parrot run through his repertoire of words, phrases, and weird sounds.

The Future of Blogging

Over the past few years, I’ve seen blogging change from its original purpose — a personal online journal — to a commercial phenomena. People are blogging for money, splashing advertisements all over their sites. Companies are starting blogs to advertise their own products and services.

Although I will be the first to admit that I talk about my books and articles and flying services on this site, those topics are not my primary focus. They’re part of my life and, like most of my life, they become blogging topics. But I just can’t bring myself to splash all those Google ads all over my sites. I’m not in this for the money. The little ads that appear at the bottom of some pages on my sites are just my attempt to raise cash to pay for this blogging habit of mine. (Please feel free to click one or two on every visit. ;-) )

But it saddens me that blogging has become so commercialized. That some bloggers are using this form of communication solely to gain wealth and fame — or try to. That some bloggers are irresponsibly spreading inaccurate information in an attempt to sway public opinion. That the media is spreading falsehoods by quoting blogs as news sources. That some blogs (like some podcasts) are simply another form of advertising to sell products and services in a world that’s already so full of advertising that it invades every part of our lives.

I don’t know what the future of blogging will bring. But I do know the future of my blogging activities: the same as the past.

I blog because I like to blog. I need to blog. And whether my words are appreciated or scorned, I’ll just keep blogging.

The Miracle of Google

How did we live without it?

We have the power to find virtually anything on the Internet. And that power is called Google Search.

Moments ago, I found a question in my FAQ system (horray!) from a reader of one of my long out-of-print books (darn!). He asked a question about an error message he’d seen (that I’d never encountered) while he was attempting to build additional administrative pages for a FileMaker Pro CDML-published database.

The book he’d bought is called Database Publishing with FileMaker Pro on the Web and it dates back to April 1998. It’s long out of print. If I recall correctly — I’m not at my office so I can’t consult my copy of the book — the book covered FileMaker Pro 3, which was the first version of FileMaker to support Web publishing. FileMaker Pro is now in version 8.5 and no longer supports CDML for Web publishing. CDML was the language and technology that FileMaker, Inc. bought from the Lasso folks to make FileMaker Pro Web publishing work.

So it should come as no surprise that I was unable to answer his question. And unable to replicate it, of course.

But Google has all the answers and it proved it again yesterday. I did a Google search for CDML Error 102 and Google came up with a list of Web pages that discussed the problem. I suggested this as a way for the person with the question to find his answer. (It would be silly for me to repeat what was on those pages when he could just as easily find the same pages himself.)

Google is like this. Have a question? Google it. If you enter the right search phrase, Google will come up with a Web site that answers the question. I think I can report a 90% results rate. And considering some of the questions I come up with sometimes, that’s pretty darn good.

The trick, of course, is to come up with the right search phrase. Googling a single word won’t usually get the results you seek. You need to come up a string of words that succinctly describes what you are searching for. In the example above, if I’d entered FileMaker Error, a much more general search phrase, I seriously doubt whether I’d see any results about the specific CDML error code the reader was getting. If a search phrase doesn’t get desired results, rethink it and try another phrase. In my example, I got the results I was seeking right away, so a second try wasn’t necessary.

With the amount of junk out there on the Web — including, some people might say, sites like this one — we’re very fortunate to have search technology like Google’s available to us. It helps cut through the chaff to get to the important stuff we want (or need) to read.

Searching for Myself

I’m finding myself in the most unexpected places.

I’ve been having a tiny bit of trouble with this Web site lately — it appears that folks are accessing the printable version of these pages more often than the blog version. That got me thinking that Google, which accounts for about 60% of my total hits, was listing the printable version of this site’s pages in its search results.

So to test this theory, I Googled myself.

I didn’t find confirmation of the problem, but I did find this page on the Bookpool Web site: Bookpool: Maria Langer. It lists my Top 10 favorite computer books. I vaguely remember writing something about my top 10 books a while back. It must have been a long while back because none of the books on the list are very recent.

I also discovered electronic versions of my Quicken books online: Maria Langer eBooks. Hope I’m getting royalties for those.

And I’m even in Wikipedia, but just as a stub. I removed an outdated link there.

I guess AllExperts on About.com has no qualms about stealing info from Wikipedia, because the same exact entry is on their page for me.

And there’s a really old picture and bunch of info about me on Ilene Hoffman’s site. (Anyone know if Ilene is still around?)

And, of course, there are a bunch of links to shop for me. Take that any way you like. One even promises “Instant access to Maria Langer and more.” I wouldn’t bother clicking that link if I were you. Trust me: it won’t work.

Strange, the places I turn up.

Of course, this isn’t helping me solve the problem I turned to Google to solve. Back to work!

Search Engine Optimization

Wickenburg business owners, beware of the snake oil salesman in our town.

From an article titled “3 Ways to Immediately Increase Search Engine Traffic” by Nick Wilson of Performancing.com:

There are still die hard SEO’s out there that spend all their time trying to game the system, but most of them are pretty shit at it, only a very few have enough resources to manage it. There are also, a whole slew of con merchants masquerading as SEO’s, just as there are fake designers in the web design field, basing their credentials on the fact that they’ve read a few articles, or bought a keyword tracking tool.

These people are idiots, and should be avoided at all costs.

(Emphasis added.)

The point: if you’re paying money for someone to tell you how to make your site rank higher in search engine results or, worse yet, are actually paying someone to make your rank higher, you’re being taken for a ride. All the information you need about search engine optimization is available for free, on the Web. And the Performancing.com Web site is a good place to start.

So don’t give your hard-earned money to crooks, local or otherwise.