Amazon.com Wish Lists

A great way to let people know what you want.

I’ve maintained an Amazon.com wish list for at least a year now. I do it for two reasons:

  • To keep track of the books, DVDs, CDs, and other items I want. When I place an order with Amazon.com for something I need and I either need another item to get free shipping or want to piggyback a little gift to myself on that order, I pick something off the list and buy it in the same order.
  • To let other people know about the books, DVDs, CDs, and other items I want. This is especially useful for family members around the holidays, when they don’t know what to get me. But it’s also nice for site visitors. After all, I’ve bought Amazon.com wish list items for other bloggers and software developers. I thought maybe someone might want to surprise me.

My list grows. I add more things to it than I actually get. In fact, I added about 10 books today (after going through a back issue of Bookmarks).

My Amazon.com wish list didn’t help my mother buy me a Christmas gift this year. I sent her the link to my list and she e-mailed me back saying, “Is that all you have on the list? Books and movies?”

When I told her that was it, she didn’t reply. But the Friday before Christmas, she e-mailed me to let me know she’d sent my Christmas gift late. I still haven’t gotten it, but I know she didn’t buy anything on my Amazon.com wish list. I’m imagining a sweater (I live in Arizona) from Belk, a Florida-based department store. I distinctly remember the fruit trees she bought me for my birthday a few years ago. Yes. Live fruit trees. Apple and pear, I believe. (Remember, I live in the Sonoran desert of Arizona.) I sent them back to her in Florida. They probably died en route — she never mentioned them. The trees are one of the reasons I created the wish list.

I don’t get it. The wish list includes items ranging in price from about $10 to $75. A person can choose any number of things to buy a perfect gift for his/her budget. Shipping is usually free for orders over $25. And ordering is as simple as clicking a few onscreen buttons. (She even has DSL now!) I know my brother and sister would have used the wish list if they hadn’t bought us a wonderful set of Calphalon cookware for a combo Christmas/Wedding present. (Something else on a wish list.)

So apparently it’s up to me to eat away at the wish list by piggybacking items with other things I need to buy. That’s okay. The wish list is there when I need it, so I won’t forget what items I want.

Anyway, I recommend creating an Amazon.com wish list if you don’t already have one. Then keep the link handy for the next time someone asks what you want for Christmas or your birthday. But if your mom is like mine, add a few things other than just books and CDs. Otherwise, you might wind up with a sweater, too.

Tips for Becoming a Good Blogger

From MPDailyFix.com.

Tim Jackson at MPDailyFix.com wrote an article back in November titled “What Does It Mean to Be a ‘Good Blogger’?“that I just stumbled upon. In it, he provides five tips for better blogging. Here they are with my take on them; you should read Tim’s article for his take.

  • Know your topic. You really shouldn’t write authoritatively about a topic when you don’t know enough about the topic to do so. Opinion is one thing, but if it’s based on facts, get the facts straight. That means doing your homework. These days, that’s easy — you’re sitting in front of a computer connected to the Internet, aren’t you? Use Wikipedia, Google, or your favorite search engine to find articles that explain things you aren’t sure about. This really hits home with me today because just yesterday I was blasted for not knowing off the top of my head that Apple sells a “two-button” mouse. I was familiar with the Mighty Mouse product but did not know all of its features. I corrected myself in the very next post, but that wasn’t enough for some readers. Ouch!
  • Know your audience. This one is extremely difficult for me, primarily because this site covers so many topics: support for my books and articles, stories about flying, information about writing, opinions, articles about travel, and stories about the things that go on in my life. Exactly who does this blog appeal to? I have no idea. But I can use stats or metrics to learn more about what people are reading when they come here. For example, yesterday’s article “Apple’s ‘Two-Button’ Mouse” was a huge hit with visitors, getting hundreds of page views and nine comments in a matter of hours. (Huge numbers for this site.) Articles about blogging and statistics also seem to do very well. Is that what my audience wants? Perhaps I should deliver more. But I’ve also decided to install polling software that asks readers which topics interest the most. That might help, too.
  • Read other blogs and leave comments on them. This is something I’ve been working hard to squeeze into my schedule. I’ve found that RSS reader software (I use Endo) is very helpful because it delivers articles or summaries of articles right to one central location. I can spend a few minutes browsing through the inbox, then follow links to the original articles. That’s how I found the article I’m discussing here. This is time consuming but it has three major benefits: (1) I learn a lot about the topics I’m following, (2) I get fodder for articles on this blog (or at least links for my automated del.icio.us links posts (see This just in…), and (3) I’m able to become part of the blogging community. (More on that in a moment.)
  • Follow the links. This isn’t a huge deal for me, since I don’t have many incoming links. Yet. But it is important to see who is linking to your site. Sadly, many of the incoming links appear to be from sites trying to up their Google ranking by linking to other sites. But when I do follow a quality link, it’s good to see that someone else has appreciated what I’ve written. And that brings us to Tim’s last tip.
  • Say thanks. This is a great way to become part of the blogging community. When someone has linked to one of your posts, it’s always nice to say thanks. Not only does this make the person on the other end feel good about sharing your work with other readers, but it builds community. This morning provided a great example of this in my e-mail inbox: I had a thank you note from the author of one of the articles I’d blogged about yesterday. She’d spent a few moments on my site and had some positive things to say about the Contact Me page, which has always been a sore subject. It was nice of her to take the time to write and even nicer to get some positive feedback about my rather strict contact policies.

Again, this is my take on Tim’s five tips. To read Tim’s take and the comments left by readers on his site, read his article.

And I’d love to get some comments about this topic here. Use the Comments link.

Open Range Cattle, Howard Mesa

Talk about road blocks!

A few years after buying our place at Howard Mesa (north of Williams, AZ, south of the Grand Canyon), my editor, Jeremy, came to visit us down in Wickenburg. It was January, right after Macworld Expo. As I do with all of our out-of-state visitors, I took him to the Grand Canyon.

Since our property was along the way, I decided to take a short detour to show it to him. We’re proud of our lot at Howard Mesa, mostly because of the incredible views in every direction. We like to show it off.

It had snowed hard the night before our visit and the ground was covered with a thick blanket of the stuff. I was driving my Jeep which was still relatively new and had good tires. The roads at Howard Mesa are not plowed in the wintertime — in fact, we’re pretty lucky if they get graded during monsoon season. And, of course, with only two houses on our side of the mesa at that time, it wasn’t as if a lot of people were going that way. Still, there were relatively fresh tire tracks to follow, so I could find the road.

Open Range CattleWe came up the state road, rounded a bend, and were rather surprised to see this small herd of young open range cattle in our path. As you may be able to tell by their faces in the photo, we weren’t the only ones who were surprised. I clearly remember rolling to a stop in the road about 50 feet from these animals, snapping a photo, and then just waiting for them to move. They didn’t.

I inched forward with the Jeep, trying to encourage them to get out of the way. I was probably about 20 feet away when one of them decided I was too close. It whirled around and started back down the road in the direction I needed to go. Since cattle are herd animals, within moments they’d all turned around and were trotting down the road.

I followed.

At this point, we still had about a mile to go to get to our place. The cattle may have been trotting, but they’re not exactly fast. When I sped up, they didn’t. They were already moving at top speed. I didn’t want to frighten them or hurt them.

Well, I had a Jeep. Jeeps can be taken off-road. So I found a break in the vegetation at the side of the road and drove around them. That was enough to scare them off the road. They cut cross country through another lot. I pulled back onto the road and we continued our trip over the existing tire tracks.

A while later, when we arrived at our place, we saw the cattle standing as a tight herd across the road, looking in at us. But they didn’t get in our way again.

Gift Giving

Buying the right gift.

I stumbled upon an article in Slate Magazine titled “The Sovereign vs. the Idiot: What kind of gift-giver are you?” by Joel Waldfogel. Its lead paragraph includes the following factoid:

Most of the time, people choose purchases for themselves and only buy things that they expect to value at or above the price they pay. With gifts, by contrast, recipients end up with items that givers guess that the recipients might appreciate.

The result of all this, according to the article, is that we often pay more than we should for items that may or may not be appreciated by the recipients. In other words, we don’t get as much satisfaction for our money. The article, which is about the economics of gift giving goes into more details.

The article brings me back to the days when Christmas shopping was a chore that required multiple trips to department stores and malls for gifts that would allow me to check off names on a list. In those days, the main concern was the people on the list, my budget, and what each recipient might like. Not would like, mind you. Might like. In those days, it seemed more important to check off the names than to get a truly appropriate and appreciated gift. I bought a lot of crap from those department store displays — you know, the rotating tie racks, the scarf and glove sets, the gift-packaged cologne. Easy gifts chosen by the store’s marketing department rather than the giver, generic gifts of the one-size-fits-all variety.

I was younger then. Not busier, but younger and less wise. Since then, I’ve realized that gift giving is more than just checking off names on a list. It’s finding the right gift for each person.

In my family, we cheat. In late November, we e-mail each other a list of items we’d like to get. Sometimes we include links to the items online. This is even easier if we maintain an Amazon.com wish list (as I do) or some other gift registry. Then we discuss it with each other to make sure there are no duplicates and shop online.

For example, suppose my sister in law had a wish list at the Gap that included 5 different items. I’d go check out her wish list and see that my budget allowed me to buy her two of them. (I always pick the ones that I like, too.) I’d then e-mail my sister and mother and tell them which items I was buying so neither of them would buy the same thing. They might each buy something else on the Gap list or perhaps something from another list. As a result, my sister in law would get exactly what she wanted with no duplicates.

It goes the same way with big gifts. Suppose my brother wanted some heavy-duty power tool. The price tag might be beyond what I’d normally spend, but if my sister chipped in, we could get it together. He’d get exactly what he wanted and my sister and I would both be done shopping for him within minutes.

In my case, Christmas shopping has become very easy. Not only do I buy just about all my gifts online these days, but I have them shipped right to the recipient. In the case of family members this year, they’re shipped right to the place the recipients will be — at my mother’s house. (She has already confirmed receipt of two of the three packages that will arrive.) If I was there, I’d take them from their shipping boxes and wrap them. But since I’m not, the shipping boxes become the wrapping. True, it’s not as attractive, but no one seems to mind. The only thing I miss is seeing the recipient’s faces as they pull out the gifts they really wanted.

I actually give gifts year-round. Not every day or week, mind you. Just occasionally. You know how it is. You go on vacation and see a shirt that’s perfect for a friend. There’s no reason for a gift, but the match is so good you can’t resist. So you buy it and bring it to your friend. I did this after my Thanksgiving trip. We’d been to a place called “Stan’s” and they sold t-shirts that said, in big letters, “If found, return to Stan’s” on the back of the shirt. I have a friend named Stan and I thought he’d get a kick out of it. So we bought it and gave it to him. I have another friend that we tease with SpongeBob SquarePants items. Every time I see something cool (but small; he lives in a fifth wheel), we pick it up for him. Gifts like these are seldom expensive, but they’re usually a good (or at least fun) match for the recipient. I get more pleasure out of giving these random gifts than Christmas or birthday gifts. I think it’s because it’s unexpected by the recipient and it makes them feel just a tiny bit special to be thought of for no apparent reason.

And isn’t that what gift giving is about? Making the recipient feel as if you’ve been thinking about him/her and what he/she might like?

Doing Gigs

It has its ups and downs.

By “gig,” I mean a helicopter rides job. You know — like at a carnival or air show.

At Robson's Mining WorldFlying M Air makes approximately 20% of its money doing helicopter rides at outdoor events. These events, which range from small-town celebrations (Robson’s Mining World (see photo), Yarnell Daze, Old Congress Days) to county fairs (Mohave County Fair) to full-blown air shows (Thunderbird Balloon Classic and Air Show) are probably the hardest work I have to do. Not only do I have to arrange the event with its management and ensure that I have a safe landing zone nearby, but I have to get together a ground crew of reliable, amiable people to handle money collection, passenger briefings, and loading/unloading. And then I have to do the ups and downs.

I’ve been fortunate in the past to find two good local teams to help out. Darlene and Dave live in Wickenburg and have helped out on two events so far. John and Lorna live in Maine but spend their winters here in Wickenburg and have helped out on winter events for the past two or three years. And of course, I always have Mike, who oversees the whole ground operation.

The ground crew is just about as important as the pilot in this kind of work. They need to be responsible, alert individuals who pay attention to what’s going on around them. We do “hot loading” at these events — that means the engine is running while people are getting on and off the helicopter. That means the rotors are spinning. While the main rotor isn’t much of a concern — it’s spinning 10-12 feet above the ground where it’s not likely to hit anyone walking nearby — the tail rotor is a major concern. It’s spinning back there at head level and even though there’s a guard and warning signs on the helicopter, it’s still possible for someone to walk into it. I need my ground crew to make sure no one walks behind the helicopter at any time. I want my ground crew to use physical force if necessary — grab the guy! — to keep a person from walking back there. Not everyone is prepared to do that.

(A side note here: one of the ways I help protect people from the tail rotor is to park with the tail rotor away from where people might be. In other words, I park facing the crowd. Then there’s no reason to go around the back of the helicopter. This may seem like common sense, but it’s amazing how few helicopter pilots don’t stick to this rule. They’ll park facing into the wind (because it’s easier for them) or park facing a runway (for reasons I don’t begin to understand). Having attended the Robinson Factory Safety Course twice, I clearly remember the story of a Long Beach mishap that occurred primarily because the pilot parked with his tail rotor facing his passengers. I’d rather learn from other people’s mistakes than my own.)

I also need a money person who is friendly and a good sales person. I once did a gig with a real wimp taking the money. She just stood there, waiting for people to come up. She spoke in a whisper and did nothing to convince the people who walked up to her table that what they really wanted that day was a helicopter ride. I think that if I had Darlene or Lorna at the table that weekend, I would have taken at least 30 more people for flights. That’s more money for the business and less time sitting on the ground, spinning, waiting for passengers.

The ups and downs are my part. I generally do 6-8 minute rides, but we’ve recently had some success with 3-4 minute rides. That’s a lot of takeoffs (ups) and landings (downs). The challenge here is that I’m usually working in a relatively small space and often have only one way in and out. Obstacles include other activities (I won’t fly over a fair or gathering of people), buildings, wires, fences, and trees. So every takeoff is a maximum performance takeoff and every landing is a confined space landing. And one of the two may be with a tailwind. While I don’t mind taking off with a tailwind (up to 10 knots seems to be okay, depending on my load), I don’t like landing with one. And cross-wind operations are always tricky, especially if the winds are gusting. My goal is to make it look easy no matter what the conditions are, to assure my passengers, through experience alone, that they are in good hands.

With all this comes huge responsibility. Not only do I need to make the ride fun for my passengers, but I need to make it safe. A mishap — even a small one — would be a very bad thing. I think of myself as an ambassador for the helicopter industry. What I do might be the only helicopter operation some of my passengers ever witness. I want them to tell others how good it was, how safe they felt, how much confidence they had in their pilot. And — oh, yes — how much they want to do it again.

I know it’s my experience at the Grand Canyon back in the summer of 2004 that made me pretty darn good at doing ups and downs. At the GC, we operated in very challenging conditions — high winds in the early season, hot temperatures in the mid season, and low visibility in the late season. Although we never operated in unsafe conditions, we certainly operated in many conditions that the average pilot would not normally fly in. The flying was highly restricted, requiring certain takeoff, flight, and landing paths. You couldn’t for example, change your approach to landing just because the wind had shifted; you needed to wait for the tower to change that path. And when you’re operating at high altitude (the airport was 6300 feet) with full loads (I often was within 100 pounds of max gross weight), you learn how to handle power and milk the system for what you need. My goal on every flight was to make every single landing perfect. Of course, I wasn’t able to do that, but by aiming for perfection every single time, I got very good at it. I took that experience away with me and use it on every flight I do.

Now compare this kind of work to a Sedona day trip, like the ones I do from Wickenburg and the Phoenix area. I meet the passengers myself, give them a safety briefing, and load them on the helicopter with the engine off. I then start up, warm up, and take off. The flight is about an hour and neither flying nor navigation require much skill. I point out places of interest and enjoy the scenery with my passengers. Then I land at the airport, cool down, shut down, and escort my passengers to the terminal for whatever activities they have planned. A few hours later, I do the same thing to return to our starting point. As far as real “work” is concerned, a charter has very little. And the revenue is based on flight time, so I’m guaranteed a certain amount of profit for each flight.

Gigs, on the other hand, have a ton of work and a very unreliable revenue stream. When things are going well, I can indeed make more per hour than I can with a charter. But I should, shouldn’t I? I have a lot more work to do (all those ups and downs!) and need to cover the expenses of my ground crew and the gig itself. And there’s always the gig that goes bad — like the Spring Break gig in Lake Havasu I tried two years ago. I took a bath on that gig, losing over $1,600 in ferry time, permits, fees, and hotel costs. Live and learn — but ouch! That one hurt.

But hey — that’s what I signed up for when I started this business. And I still get a lot of pleasure out of taking passengers for their very first helicopter rides.