Tag Archives: Macworld Expo

The State of Macworld Expo

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The end of an era? Looks that way to me.

When Apple announced, two years ago, that it would no longer attend Macworld Expo, lots of people said the announcement was Macworld Expo’s death knell. Like some other people, I thought that opinion was a both harsh and premature.

I don’t think that anymore.

On Friday, I did a presentation as a member of the Macworld Expo Conference faculty for the first time in at least eight years. I used to speak at Macworld Expo all the time, having at least one session in San Francisco and Boston (and later, New York) and even Toronto from about 1993 through 2002 or so. Back in the early 2000s, IDG took over the show and the conference management changed. They also went off in a new direction that stressed the creative aspects of working with the Mac. I was always more of a productivity person, so I didn’t fit in.

I still went to the show once in a while, but not very often. I came a few years ago, mostly to meet with one of my publishers. But that was it.

Looking back at it, I realize that I was deep in the Mac world at Apple’s first peak in popularity. The shows — especially in San Francisco — were huge. The very biggest shows took up both exhibit halls of Moscone Conference Center. All the big vendors were there — Apple, Microsoft, Adobe, Macromedia, Claris (later FileMaker), Quark — the list goes on and on. The show floor was buzzing all day long. The noise was deafening and there was a pure adrenaline rush on first entering the exhibit hall. And the products introduced! Even my husband talks about innovations like the Video Toaster (which, ironically, I believe ran on an Amiga). I remember all of Apple’s big hardware and software releases and the software demos that were both educational and entertaining. And how could I forget the Boston show where Mac OS 8 went on sale and my first Mac OS Visual QuickStart Guide sold out?

Afterwards, the parties would start. They were amazing affairs — the Exploratorium is a good example; the party sponsors rented the entire facility, leaving us to wander around and play with the exhibits. There was headliner entertainment, too: one year was Chris Isaac at one party and Jefferson Airplane at another. There were cruises and bungee jumps at Boston Harbor. There were full food, open bar parties at the top of the Fairmont in San Francisco. As one of the B+ list speakers/authors (in those days, anyway), I’d party hop with my peers. I remember one year bouncing from one party to the next with Bob Levitus, who always managed to get into all the parties, whether he had tickets or not.

Things change. Apple took a serious downturn. Things looked bad. Then Steve Jobs came back. The original iMac breathed new life into the company. More products followed. I remember seeing hundreds of buses all over San Francisco skinned with images of five colors of iMacs. But despite Apple’s subsequent successes, Macworld Expo was never quite the same. The show began to shrink.

What I saw on the show floor this year was a shock. The show was tiny — by old standards — occupying about half of one floor at the relatively new Moscone West building. At least 80% of the items on display could be classified as accessories — mostly protective or decorative covers — for the iPad and iPhone. There were very few Macintosh items.

Macworld Expo had become iAccessoryworld Expo.

Although most of the folks I spoke to about their thoughts on this matter seemed to agree with me — some more strongly than others — the members of the Macintosh press that I met there were surprisingly upbeat about it. One of them even commented that Microsoft’s support for the show is a good sign. Support for the show? They didn’t even have a booth! Having a party for a chosen few and being one of the sponsors on another party isn’t the kind of support I’d be upbeat about.

If I had travelled to San Francisco for the sole purpose of seeing the show floor — as I know many people did in the past — I would have been sorely disappointed. Disappointed enough to demand my money back. What I wouldn’t be able to get back was the travel time and expense and the three hours of my life spent trying to understand how so many accessory developers could think there was a market for yet another version of an iPad case. Or skin. Or screen protector.

The real value in Macworld Expo was the conference sessions — now more than ever. The conference management assembled a collection of experts — some old timers like me, some younger and newer to Mac OS (and iOS, of course) — and offered a variety of interesting tracks and sessions for Mac, iPhone, and iPad users.

My session about building your iPad for business was relatively well attended — the room was about half full. I received a handful of follow-up questions and a polite round of applause at the conclusion of my talk. Several of the attendees came up to the front of the room to thank me or offer complements. It was like the old days, but on a much smaller scale.

After all, Friday’s room could have held only about 100 people when, in the past, I did sessions that packed a room that seated more than 300.

And the meeting room area at Macworld Expo used to be busier than a high school hallway between classes each time a session let out. Now only a few dozen people meandered about, shuffling from room to room.

At least these people got something worthwhile for their money.

I know these are harsh words and, as a member of the Mac community with a long Macworld Expo history, it’s hard for me to type them. The conference faculty was treated quite well, with generously filled swag bags, a comfortable place to rest between sessions, and both breakfast and lunch every day. The session rooms were relatively well equipped. It’s hard to share negative opinions about Macworld Expo when IDG staff responsible for the conference part of the show treated me well. But if this blog post precludes me from ever speaking again at a Macworld Expo, so be it. I don’t sugar coat anything and I’m certainly not going to sugar coat this.

While I realize that the old days are long gone, I think that if IDG can’t do better than what I experienced this past week in San Francisco, they should throw in the towel on Macworld Expo and concentrate on better ways to share valuable information with Mac OS and iOS users.

On Keynote Queues

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Wondering about the kind of person who would wait in line overnight to see an Apple keynote.

I’m not going to Macworld Expo this year. I used to go regularly and didn’t miss a show for about 10 years. Then I started skipping them. It just didn’t seem worth the time and expense. I went last year but am skipping this year.

I always watch the Apple keynote presentation, though. For a while, it was available as a live Webcast. Since then, it’s been available a day or two afterwards as a streamed QuickTime movie. That’s good enough for me.

Evidently, it isn’t good enough for some people. When I finally tracked down the date and time for this year’s Keynote address on the Macworld Expo Web site, I also stumbled upon some information for attendees wishing to see the presentation live. Here’s part of the instructions:

FOR PLATINUM PASS ATTENDEES:
As a Platinum Pass attendee, you have priority seating to view the Keynote in the main presentation room, based on availability. You may queue up on line any time beginning Monday evening, along 4th Street adjacent to the Moscone Center. We urge you to make every effort to be on line by 7:00am Tuesday morning to ensure your place in the queue, as we cannot guarantee seating late arrivals. Show management staff and security will be present to assist with any questions.

I should probably mention here that the folks who have “platinum passes” spent $1,695 to get them — if they bought them before December 1. If they waited, they paid $1,895.

I don’t know about you, but the thought of waiting on line in San Francisco overnight in January after paying nearly $2K for “priority seating” seems a little extreme. What kind of person would do this?

Now there’s a lot of hoopla over the fact that Steve Jobs is not doing this year’s keynote address. There’s even a bunch of whiners who claim they’re going to give Phil Schiller, who is doing the presentation, the cold (and silent) shoulder with each announcement. (These could be the same people who are willing to wait in line overnight to see a trade show keynote address.) So although I don’t expect a bunch of people to be standing out in the cold tonight on 4th Street (or Howard Street for the people who don’t have “platinum” passes), I do wonder how many people stood on line overnight in the past. Anyone have this info? Use the comments link or form for this post to share it.

Silent Keynote Campaign? Get a Grip.

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Some spoiled kids plot to whine in silence.

Here’s a sad example of the mentality of some Mac users. The “Silent Keynote Campaign at Macworld Expo” is one way some people think they can send a message to Apple about how “mad” they are about Apple dropping out of future Macworld Expo. In reality, all they’re doing is exposing themselves as whining fanboys (or fangirls, perhaps).

If you’re attending the Macworld Expo keynote on Tuesday, Jan. 6, you can send a message to Apple by remaining silent during the 2009 keynote. While Phil Schiller is on the stage, let there be no applause, no whistling… just utter and complete silence.

Boo hoo. Apparently, I’m not the only one who thinks this campaign is stupid and childish.

Get a grip, folks. This isn’t the end of the world.

I’m as big an Apple supporter as the next guy — probably even bigger, since I’ve been using them and writing about them since 1989. I have to admit that although the announcement saddens me because it marks the end of an era, it’s not going to have a major impact on how I buy and use computers and software.

I get better attention and support in an Apple store than I ever got in the Apple “booth” at Macworld Expo — and half the time I had a Press badge on at the show. Indeed, an Apple Store is like having a Macworld Expo Apple booth with attentive staff available almost every day of the year. And I’d rather see Apple cut back on its trade show budget than cut back on employees or development costs. Wouldn’t you?

As for the silent treatment aimed at Phil Schiller, that’s not only rude, but it’s inconsiderate and unbelievably childish. And think of the message that sends to the rest of the computing world about Apple users.

Tourist Photos from San Francisco

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Or fun with a camera.

Note to feed subscribers: You may not see the photos in this article in your RSS reader. That’s because of the way they’re embedded. If you like photography, I do hope you’ll take a moment to visit the site and see the photos. If you don’t, just skip it. I understand.

I was in San Francisco last week for Macworld Expo. In the old days, I used to spend every day at the show. Nowadays, I’m more interested in seeing things outside the exhibit hall. With a half day to spend on my own, I took the cable car from Market and Powell to Fisherman’s Wharf. Here are some of the photos I took that morning.

I started my day just after sunrise at the corner of Powell and Market, five or six blocks from Moscone Hall, where Macworld Expo is held each year. This is the terminus for two of San Francisco’s three cable car lines. The photo here shows one of the cable car drivers turning the car around for the trip back to Fisherman’s Wharf. Although the photo is distorted (because of that darn fisheye lens I like so much), the ground here is relatively level. They manually push the car onto the turntable and turn it, then push it back onto the main track. After paying off a homeless person for telling me that I could buy my ticket on the cable car — it was either that or buy a newspaper I didn’t want to carry — and assuring another homeless person that I didn’t need him to take a photo of me and the cable car with my camera, I climbed on board.

The cable car took off up Powell a while later with a surprising number of people on board. The corner of Market and Powell isn’t far from the BART station and apparently the cable car is a valid mode of transportation for commuters. There certainly weren’t many tourists on board at 7:30 AM. We climbed up Powell, dropping off passengers here and there. I took this photo when the car was nearly empty. Again, there’s some distortion from the fisheye lens, but I think it’s a cool shot of the cable car and its driver.

The car deposited me at Bay Street about two blocks from Fisherman’s Wharf. From there, I wandered around, taking photos of the area. The sun was too low to get the shots I wanted, so went in search of breakfast. Boudin’s Bakery was there and I stepped inside. I love freshly baked bread, but I was on a diet and trying hard to avoid excess carbs. But I did get a good photo op when I saw this “Bread Line” sign. It was just too ironic for me to pass up.

Back outside at the Wharf with the sun still too low for shadow-free photos, I asked one of the fish guys where I could get a good breakfast in a place the tourists didn’t go. He pointed up the street to a “hole in the wall” called Darren’s Cafe. While waiting for my meal, I snapped this weird self-portrait with that fisheye lense. I don’t look happy here, probably because I knew the camera was shooting a picture up my nose.

After breakfast, I strolled north along the wharf area, stopping a few times to take photos of the fishing boats. Unlike most tourists, I didn’t stick to the well-trodden places. I poked around on all the piers, taking my time and seeing as many different things from as many different angles as I could. It was a beautiful day with clear blue skies and light wind. Not very cold, either. Here are a few of my more interesting shots in that area.

After a while, I found myself in Aquatic Park, which is part of the San Francisco Maritime National Historical Park. There are a number of old, art deco buildings there and the light was just right to get creative with some shapes and shadows on a round building that used to house a public restroom. A flight of stairs curved up the side of the building to an observation deck on top. But the views from up there didn’t interest me as much as the stairs, shown here.

From the park, there were sweeping views of San Francisco Bay. But the best views were obviously from the curving arm of the Municipal Pier. So I took off on foot along the long, crumbling concrete and steel pier. The only people on the pier were a handful of Asian fisherman, although when I reached the remains of the building at the far end, another tourist pedaled up on a bicycle. We had a short chat before I walked back. Here are the photos I took along the way. They show, in order, the rust of steel embedded in the concrete, the Golden Gate Bridge, and Alcatraz.

It was nearly 10 AM by the time I got off the pier. I had to check out of my hotel by 1:30 PM, but I had a few errands to take care of on the way back. So I walked up to the cable car terminus at Hyde, which is just a few blocks away. By this time, the tourists were coming out and there was about a dozen people waiting. I snapped a series of photos of the cable car being turned. If I look at them quickly in sequence, they look like a movie. Here are five of the six shots in miniature:

Cable Car Turning at Hyde

On the way back to the Union Square area, I had a nice conversation with a woman who lives in San Francisco and uses the cable car to commute back and forth to work across the city. I couldn’t help but be envious. How wonderful it would be to ride in an open seat through such a beautiful city every day.

At Macworld Expo

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Are you there? I’ll be there soon.

As this is appearing online, I’m boarding a plane for Macworld Expo in San Francisco. This is yet another one of my quick in and out trips — I really can’t afford to be away from my office for more than two days. I’ll arrive in SF around 9:30 this morning and depart around 3:30 on Thursday afternoon. In between, I’m staying at the Nikko.

I have a lot to squeeze into this trip:

  • Wednesday, 12:00 PM – meeting with two editors, one publisher, and a representative from an online publishing group regarding ebooks and ebook piracy issues. I’m tired of seeing little ebook revenue while copies of my ebooks are floating around on file sharing sites. Armed with some excellent feedback from an ebook reader, I’m going to propose some changes to the way my work appears in ebooks. I also hope to spend some time talking to one of my editors about a book we hope to start next week.
  • Wednesday, 2:00 PM – appearing at the Peachpit Press booth on the show floor. I’m doing a 45-minute presentation and hope to cover some productivity tips and tricks for Leopard users. Peachpit will be videoing the presentation for eventual distribution online.
  • Wednesday, after 3 PM – seeing the show floor. I’ll be walking around armed with my cameras: Treo for instant Web publishing of images, Nikon D80 with fisheye lens for a very different look at the show floor, and video camera for content I hope to put together as a short Macworld Expo movie.
  • Wednesday, after 6 PM – attending one or two parties (depending on how tired I am).
  • Thursday, before 1 PM – see Wedneday, after 3 PM. More of the same.

If you’d like to see photos from Macworld as they are taken, visit my TumbleLog. I expect to start sending photos as soon as I arrive in SF. I’ll try to make them interesting.

Product ImageI’ll also be giving away two copies of my Leopard book during my Peachpit booth presentation. One of them will go to the first presentation attendee who tells me he/she read about the giveaway here.

If you’re at Macworld Expo and want to say hello, drop by the Peachpit Press booth. I usually pop in now and then during my time on the show floor. I’d to meet you!