New Flying M Air Brochure

I work with designer and layout guy extraordinaire, David Van Ness, to get a really professional tri-fold brochure designed.

I’ve decided to dive into marketing in a conscious effort to build my helicopter tour and charter business, Flying M Air. March and April were such incredible months, that I have an inkling of what business could be like if I just tried a little harder to attract it.

Of course, another motive is to market and sell the Southwest Circle Helicopter Adventure excursion. I needed a nice printed brochure to be able to send people on request. But rather than have a bunch of different brochures to produce and send out and store, I decided to go with one tri-fold design.

With the assistance of Certified Folder, I found Teldon Print Media, a print house based in Victoria, BC (Canada). At my request, they FedExed me a bunch of samples and I was very impressed with their work. I was also impressed with their prices, which were about 25% of the cost of other print houses I’d used in the past.

The only trouble was designed. Up to this point, I had designed all of my marketing material — and it showed. I’m very good at emulating, but terrible at coming up with new designs. Although the samples Teldon sent me were full of good ideas, I lacked the Photoshop, Illustrator, and InDesign skills I needed to execute an imitation.

So I looked for help. After a few false leads, I hooked up with David Van Ness, a freelance production guy who has worked with me on several of my Peachpit Press books. Although I do layout (in InDesign) for my Peachpit books, I only know enough to get the job done. David’s job (with me) is to tweak the layout to give it its professional polish. I assume that he does a complete layout job for other authors who don’t do their own packaging.

David admitted that he was like me — he didn’t have the skills to come up with an original design. But he did have far superior InDesign and Photoshop skills than I ever will. I sent him a scan of a sample brochure I liked, along with some copy, photographs, and my company logo. A few mornings later — I think he’s nocturnal — I had a low-res PDF in my e-mail In box, along with FTP info to download the brochure files.

Flying M Air's New BrochureI opened the PDF and could not believe that he’d done such an incredible job in such a short time. It was 95% perfect. And since I had the files, I could take it the other 5% without bothering him.

If you’re interested in seeing what the “final” brochure looks like, download the PDF (816K).

I just uploaded the files (all 46.6 MB of them) to the Teldon Print Media Web site. I’ll get proofs while I’m away in CA this week and, with luck, can turn them around quickly so the print job gets started on time. I should be the proud owner of 25,000 copies of the brochure by the end of the month.

From Teldon, they go to Certified Folder’s storehouses in Page and Flagstaff. Then to brochure racks in Page, Flagstaff, Williams, and Grand Canyon. In September, they move south and start their run in the Phoenix area. And, of course, I’ll have about 1,000 copies sent to me in my office so I can distribute them locally and start marketing to Phoenix resorts.

And none of this would be possible without David’s help. Thank you, David!

Another Great Gig in Buckeye

Another great day of flying at the Buckeye Air Fair.

One of the things I like to do with my helicopter is to appear at outdoor events to offer inexpensive 8-10 minute helicopter rides in the area. I’ve done this as often as possible, notably at Robson’s Mining World, the Thunderbird Balloon Classic, the Mohave Country Fair, the ghost town of Stanton, Yarnell Daze, a shoot in Wickieup, and the Buckeye Air Fair.

We went back to Buckeye yesterday. The weather was better than last year — not nearly as windy — and although the forecast called for cloudy skies, it was mostly sunny. That drew in a lot more aircraft. That and the fact that the folks at Buckeye obviously know a thing or two about advertising their airport events to pilots.

It was a great event. There was an Albatross on static display, as well as a Groen Brothers gyroplane and a few other planes. Two medivac helicopters showed up for static display after I started flying and left before I’d finished, so I didn’t have a chance to talk to them. There was a bouncy thing for kids and someone selling pinwheels and kites. There were multiple food vendors selling barbeque, fry bread, chicken, hot dogs, and other stuff. A flight school was there, soliciting students. Game and Fish had a big trailer with some kind of display about shooting safety. (I guess they want to make sure Arizonans don’t mistake an elderly man for a quail while hunting.) They raffled off all kinds of prizes, including helicopter rides. Pilots flew in and out and were expertly guided to safe parking using a separate ground frequency. And there were parachute jumps, all landing at the northeast corner of the field. Sorry: no car show. After all, this was an airport event.

The event started late — from my point of view, anyway — at 10 AM. But Mike and I were there and set up by 9:15 AM. Although they’d originally positioned us on a dead-end taxiway near the parachute jump zone, I wasn’t too comfortable about that. I don’t think the jumpers would have been, either. So they moved us to a closed-off taxiway. It was an excellent location, clearly visible from the event’s entrance, yet easily secured. I parked with the helicopter’s nose facing the crowd and its tail pointing out toward the taxiway. There was no real possibility of onlookers walking behind the helicopter because there was no reason to go out there. Heavy-duty orange construction cones blocked off the taxiway on either side so planes wouldn’t be tempted to use it while I was out. The folks at Buckeye graciously provided a folding table and three chairs for us to set up shop.

It was a good thing we set up early. The crowd started coming in at 9:30 and I immediately have my first ride of the day. To say that I didn’t shut down until 4:30 is an overstatement, but only because I had to shut down twice for fuel, food, and a bathroom stop. My two breaks were only 15 minutes long; I flew the rest of the day. One of Mike’s co-workers, Steve (recently moved her from Iowa), showed up at about 10:30 to help out. Not a moment too soon; by then, the crowd was building.

The route started at the airport, headed south along the taxiway, and then east to the town of Buckeye. It passed over farm fields that were freshly sown with cotton or corn and alfalfa fields being harvested. Closer to town, you could clearly see that some farmers had sold out to developers and houses were being planted instead of crops. We circled back, crossing over a large (but not huge) dairy farm and more farm fields before landing back at the airport. My arrivals and departures were one of the big attractions at the show; at one point, I came in and saw at least 50 people lined up along the ramp area, watching me. Good thing the helicopter was clean.

When I first started out, the winds were less than 5 knots, so I’d come in for landing from the south. This would keep me away from any jumper activity. But as the winds picked up out of the southwest, I realized the folly of landing, sometimes heavy, with a tailwind and I began coming in from the north. I had to listen closely to the radio to make sure there weren’t any jumpers on their way down. If they were, I made a wide approach to the north east and landed along the taxiway, giving them plenty of space. It was nerve-racking to see those parachutes in the sky, high over my main rotor disc. I had to keep reminding myself that the wind would push them to their target well east of my position.

What was really amazing about this gig was that Mike and Steve were able to get three passengers on just about every flight. I price the flights — in this case, $35 per person including tax — so that if I took one person, I’d lose money; if I took two people, I’d make money; and if I took three people, I’d make pretty darn good money. Mike was able to put three on board for each flight because we had a pool of waiting customers from about 10:30 AM on that consisted of singles, couples, and trios. He sold tickets that were numbered and would use them to keep the order of the tickets sold. Then, if he had a couple flying next, he’d ask for a single with the lowest number and put him on board, too. This was not only an efficient way to keep the line from getting too long, but it was good for business.

That’s even more amazing than that is that I had at least one kid aboard for more than 75% of the flights. Flying kids is great for two reasons: first, I like to give kids what is normally their first helicopter flight experience. This goes back to my first helicopter flight experience (which I really should write about in this blog one day). I’m always happy when parents treat their kids to a ride. It tells me that they don’t have fears about flying that they’ll transfer to their kids. It also gives kids the opportunity to experience something truly different, to open their minds to the kinds of things they can do with their lives.

The second reason flying kids is great is because they’re light — usually under 100 pounds. So even with three people on board and 3/4 tanks fuel, I have no performance problems at all. That makes the flying easier — especially take offs and landings.

Once again, we didn’t finish flying until the fair was over and the airport had emptied out. Starting at around 2 PM, each time I landed, I’d notice fewer cars in the parking lot, fewer people walking around, and fewer vendors. By 3 PM, the only people left were the people waiting to fly. They were, for the most part, patient. I think they realized that if I started rushing the rides, they wouldn’t get as good a ride as the people who’d gone earlier in the day. I gave everyone pretty much the same ride, but would occasionally veer off to the south or north to show them their house if it was within range. I did a few flights to the west on request, using the helicopter’s timer to make sure I didn’t stay out too long or too short a time.

I haven’t done all the math, but I’m pretty sure I flew between 90 and 100 people. That comes pretty close to my daily record, which was set on a Saturday at the Mohave County Fair last September.

As for the money…well, let’s just say that I can keep the helicopter for another month. Isn’t that what it’s all about?

I’d like to thank the folks at Buckeye for putting on such a great event for the community and for allowing me to be part of it. And I look forward to next year.

A Trip to Macworld Expo in San Francisco

I go to Macworld Expo, see new stuff, party with the Peachpitters, and still manage to find my hotel.

TehatchapiI took an America West — or is that US Airways? — flight from Phoenix to San Francisco on Thursday morning. The flight departed at around 8:15 AM and took off into the east into clear skies. The plane banked to the right until it was heading west, following I-10. I saw familiar sights out my window for most of the flight: Wickenburg, Harquahala Mountain, Salome, Bouse, the Colorado River, the road that runs past Rice and eventually past the north end of Joshua Tree National Park, the airport at Twentynine Palms, Big Bear Lake, Apple Valley, Edwards Air Force Base, and Rosamond. The jet took a route just south of the one I usually take when flying the helicopter from Wickenburg to California’s Central Valley, but because we were cruising at about 30,000 feet, I could see so much more. The lake at Rosamond seemed huge, the windmills on the Tehatchapi’s southern slopes were clearly visible. The pass was socked in on both sides with clouds, but the town of Tehatchapi, on top of the mountain, was perfectly clear (see photo). The central valley was completely filled with low clouds — so low that I don’t think general aviation flight would be possible. It reminded me of my scud-running adventure from last spring’s Georgetown, CA to Wickenburg, AZ flight. The tops of the clouds had a odd pattern to them, like waves far out on the ocean.

I spent the flight catching up with podcasts. Listening, that is — I’ve fallen far behind recording them. I listened to NPR’s story of the day episodes stretching back into mid December. When I was finished with those, I started on Slate Magazine podcasts. I did the crossword puzzle in the airplane magazine and attempted to take some notes for a presentation I needed to do later in the day. Then we started our approach to San Francisco and the mountains along the coast poked up their slopes through the clouds below us. There was green grass on some of the southern slopes; in a month or two, all the hills would be a rich green color there. But I seldom get to the California coast in the spring, so I’m accustomed to seeing the grass when it’s all dried out, making the hills look golden in the California sun.

The plane got to the gate at 9 AM local time. I had just one bag — a small backpack that held my PowerBook, some books I planned to give away at the end of my presentation, and clothes for the overnight stay and next day — so I didn’t have to go through the baggage claim ordeal. The bag was heavy, though, and it only seemed to get heavier as I made my way from the gate to the BART station.

BART, in case you don’t know, stands for Bay Area Rapid Transit. I used to take a cab from the airport to Moscone Hall for the Macworld Show, but I’d heard that BART went from the airport into the city and figured I’d give it a try. It was a relatively pleasant trip in a train car that reminded me more of a Long Island Railroad electrified train car than a New York City Subway car. The seats had upholstery and I don’t think they were quite as clean as they should have been. That gave the car a not-so-nice smell. But it wasn’t bad and I got used to it. I listened to my iPod and looked at the window when the train was above ground. It took about 30 minutes to get to what I thought was my stop: Montgomery Street. In reality, I should have gotten out one stop earlier, at Powell.

I came up from underground, got my bearings, realized I’d erred about the train stop, and started walking. San Francisco reminds me a bit of New York in that it has that “old city” feel. Lots of old buildings, many of which are pretty tall, some narrow streets, noisy traffic, homeless people on the sidewalks. The weather was pleasant and I was soon warming up inside my jacket.

My friend Ray called on my cell phone with a lead on a helicopter job for a construction company working along the Mexican border. I stopped and took notes on a receipt, wondering if I could be fortunate enough to get the job.

Advertising ScootersIt was less than a mile to Moscone and when I got there, I found the place relatively quiet. It was just after 10 AM and most attendees had already gone into the exhibit hall. I used a free pass to go through the registration process and get a badge, then crossed the street and went into the hall. I saw some scooters pulling advertising trailers — an Apple advertising gig, I knew. (I later got a photo of the scooters parked alongside the street.) My first order of business was to dump my jacket and the heavy bag at the Peachpit Press booth. It took me a while to find it, which was quite embarrassing because I actually walked right by it twice. They said it was near the Apple booth and they weren’t kidding. It was right inside one of the doorways to the exhibit hall, adjacent to the Apple booth.

I ran into a few people I knew, including Connie Jeung-Mills, the production person who’d worked on many of my books. I chatted with her while I stuffed my belongings under a table skirt in the booth, reserving an old Adobe canvas bag and note pad to carry while I walked the floor. I couldn’t believe the number of books in the booth. Most of the titles were about graphics and Web publishing, but I also the books I’ve written for them: Tiger, QuickBooks, and the little Visual QuickProject Guides for Word and Excel.

iPod-compatible carsI walked the floor. There was a lot to see, but not nearly as much as in the “old days,” when the show took up both sides of Moscone’s hall. I’ve never seen so many iPod accessories in my life. I think one out of every ten booths was peddling something for an iPod. Talk about trying to cash in on a craze. There were even iPod-compatible cars on display (see photo).

By 2:30, I was ready for a rest. I also needed to create my presentation, which was scheduled for 4 PM. I’m a last-minute person — I always have been — so I left the hall and found a seat on one of the balconies overlooking the hall entrance. It was nice and bright and airy up there and only about half the seats were occupied. Some people chatting, some people using laptops, other people eating or reading. I was very surprised to find that my PowerBook immediately connected to a wireless network when I opened it up. I was able to surf the net and check my e-mail.

I jotted down some notes about topics I thought my audience would be interested in. Mostly “cool features” stuff taken from my soon-to-be-published Informit.com article titled “Five Funky Finder Features.” (They may change the title, so if you go looking for it online, keep that in mind.)

While I worked, a man sitting nearby began complaining about how few seats were available. Two of the four balconies were blocked off, cutting the amount of available seats in half. But that didn’t seem to matter, since there were still empty seats to be had. One woman sitting nearby made the fatal error of acknowledging him. This resulted in him continuing his complaints. Another woman finally said to him, “I’m trying to enjoy my lunch and you’re ruining it.” He kept up for another minute or so before the woman, who was eating some kind of salad out of a Tupperware container, said, “No, I really mean it. Your complaints are ruining my lunch.” He seemed to get it then and he shut up. A while later, he closed up his iBook and went away. The whole exchange had been pretty funny. I was glad the woman had spoken up, though. He’d been quite a whiner and it was good when he finally shut up.

I did my presentation and it went well. I covered it in another blog entry.

Afterward, I met with Nancy and Cliff, two of my editors, for drinks and a bite to eat before the Peachpit Party. We wound up at an ethnic restaurant about two blocks away. Don’t ask me what kind of ethnic restaurant — I really don’t know. We ordered three different tappas dishes and a round of drinks. We talked business for a while — stuff I don’t want to cover here. Cliff left to go to an Apple party. Nancy and I finished our drinks and headed over to the Peachpit party.

Peachpit PartyI saw a bunch of Peachpit authors and editors and drank exactly one vodka martini more than I should have. The problem was, I still hadn’t checked into my hotel and I wasn’t exactly sure where it was. Or what it was called. Although I didn’t feel drunk after the third martini, I knew it was time to stop so I switched to water. Good thing I did. They must have used delayed reaction vodka in those drinks because I didn’t start feeling drunk until I was halfway done with my water. Still, I never got too drunk to realize that there were lots of people worse off than I was. Kim was probably the worst. It was her last day of work for Peachpit and she was partying a bit heartier than she should have.

I dug out the info for my hotel around 11:30, realized it was only about a block away from where Tom and Dori were staying, and walked with them. The walk took us down Market Street, which was surprisingly active with normal people (and a few weirdos) at that time of night. When we went our separate ways at Fourth Street, I felt safe enough to continue that last long block on my own. But it was good to get to my hotel and check in. I think the guys at the desk suspected that I wasn’t exactly sober, but they didn’t comment. I’m sure they’ve seen worse. And I wasn’t too drunk to realize that the guy had forgotten to give back my credit card with my room key.

I stayed at the Hotel Milano on Fifth Street. It’s an old hotel that has been fixed up. My seventh floor room had two windows that looked out across a narrow ventilation shaft to the two windows of a room in the next hallway. The room was big with a small television at one end and the king-sized bed at the other. I got undressed and into bed and watched a Seinfeld rerun for a while before turning off the television and going to sleep.

The only thing I’d forgotten to do was to check and adjust the thermostat. I was cold enough all night to sleep poorly but not cold enough to get up and do something about it. I hate that.

I woke at 5:30 AM local time. (I hate that, too.) I watched some Weather Channel and started work on this bLog entry before showering, getting dressed, and going out for breakfast. I wound up at the Marriott a few blocks away. I had a nice breakfast from the buffet, then walked back to my hotel and wasted more time on my computer. The show didn’t open until 10 AM and there was no reason to rush.

I packed and checked out at 9:30 AM. My bag was heavy, despite the fact that I’d given away the five books I’d brought with me from Arizona and I hadn’t bought anything else. I did have some product literature on board, but not enough to take the weight of five books.

At Moscone, I took a seat on one of the balconies to check my e-mail and my Web sites. The sites had been down the day before because of a computer glitch, but they were back online that morning. At 10 AM, I was back on the show floor, stashing my bag under a table at the Peachpit booth.

I bought a SightFlex stand for my iSight camera. Heavy.

I called America West and asked about an earlier flight. It was fully booked.

The Apple BoothI bothered an Apple booth guy for a demo of iWeb. It’s a cool little software package and I hope Peachpit lets me write a book about it. The guy who gave the demo was a software engineer and had written Pages, Apple’s word processing program. (I don’t know why they didn’t have him demo that.) I told him I used Word and had been using it for years. He told me that if I tried Pages, I’d switch. So I’ll try it again next week and see how I do with it. Word really is overkill sometimes. But, at the same time, I’m not too thrilled with the idea of software that works more like a page layout program than a word processor without giving you the control over page elements. If I recall, that was my main gripe about Pages.

The Apple BoothThe Apple Booth, by the way, was enormous. I think it gets bigger every year. There’s always a huge theater area (see photo) and this year there were 40-foot high “posters” of the new MacBook Pro (terrible name!) laptop and Intel processor iMac. I felt like a Lilliputian as I walked around the booth.

I wandered around the hall some more, killing time.

I ran into Sandee Cohen, Ted Landau, and Tonya Engst at the Peachpit booth and spent some time chatting with each of them. Then I grabbed my bag and made my exit. It was 11:30. I figured I’d stop by the Apple store before grabbing a bite to eat.

I dropped off my bag at a hotel along the way, checking it with a bellman. It felt good to get that damn thing off my back.

After looking around the Apple Store, I spent about an hour in Cody’s, a very nice bookstore near Market Street, not far from Virgin and the Apple Store. They were expecting President Carter as a speaker later in the day and the audience seats were already starting to fill with people who had nothing better to do with their time than spend the day sitting in a folding chair in the basement of a building, surrounded by books.

I walked up to Union Square, passing a handful of panhandlers and more than a handful of tourists. The cable car runs down Powell Street there and there are always a lot of tourists around. The area itself reminds me of lower Broadway in New York, with lots of discount luggage stores and shops that sell t-shirts and other tourist favorites. Kind of sleezy without being sleezy enough to scare people away.

Then I made my way to the Nikko, thinking about sushi for lunch. I was just about to go into the Japanese restaurant there when I noticed a Chinese dim sum restaurant across the street. I went there instead and had a very good lunch.

By that time, I’d had enough of San Francisco and was ready to head out to the airport. You know, I’ve been to San Francisco dozens of times and, unless you have a lot of time on your hands and comfortable walking shoes on your feet, it isn’t such a great place. I had neither and was more interested in finding a comfortable place to wait for my flight home than shopping or even walking around the city.

I retrieved my bag, gave the bellman a tip, and descended into the BART station. A while later, I was on a train bound for Daly City. I changed trains and got on another one for the airport. I listened to podcasts the entire time: Slate magazine and, when I was finished with those, Slate Explainer. The usual at the airport: get a boarding pass, go through security, find the gate, settle into a seat. I found a seat by an electric outlet and used it to charge up my PowerBook. For some reason, I expected to use it on the plane.

The plane was completely booked. Overbooked, in fact. They offered $400 worth of travel for volunteers, but I wasn’t interested. There was a woman in my seat when I boarded and, since it was my seat and not hers, she gave it up. When all the seats were filled, they closed the doors and we got underway.

I was asleep within ten minutes of departure.

Through the Magic of Photoshop…

I get a photographic image of a helicopter that hasn’t been built yet.

Three-Niner-Lima in FlightMarketing is an important part of any business. And the most effective marketing includes visuals. Take, for example, my slides at the movie theater. There are a few aerial shots of the town and some cattle tanks, giving people an idea of what they can see from the air. But there’s also an excellent air-to-air photo of my old helicopter, Three-Niner-Lima. In the photo, I’m flying past Vulture Peak, just like I do on my Grand Tour of Wickenburg. It’s a real photo that Mike took from the passenger seat of a Piper Cub years ago, when we were flying in formation just to take the photos. I have several of these shots. One — the one you can clearly see me in the cockpit, looking at the camera — is on my business card. These photos look so good that I’ve been accused of cooking them up in Photoshop. But I didn’t. They’re real.

Three-Niner-Lima is gone now and I’m in a transition phase as far as the helicopter tour business goes. I’ve been getting calls for rides, but I have to tell callers that there won’t be any rides until mid-December, when the new helicopter arrives. In the meantime, I need to warm up my marketing machine. Christmas is coming and I usually do a nice business with gift certificates. I want to sell a bunch of rides now, so I have plenty to do when Zero-Mike-Lima arrives in town. I also want everyone to see what the new helicopter will look like. Lots of people thought Three-Niner-Lima was a kit helicopter because it was so small. They won’t think that they they see Zero-Mike-Lima. It’ll be considerably larger and more impressive.

The trouble is, Zero-Mike-Lima hasn’t been built yet. Just this week, it should have taken its place on the factory’s assembly line. But there certainly isn’t anything to take a picture of yet.

And I won’t have my hot little hands on its controls until December 8 at the earliest. That’s a bit too late for Christmas marketing.

So what was I to do? I thought about John Stonecipher. He runs Guidance Helicopters in Prescott, AZ, a flight school that also does tours and charter work. His R44 looks very much like mine would. Did he have some air-to-air photos I could use? I could use Photoshop to remove the N-Number (if visible) so it couldn’t be identified as his. I asked him and he said he did have some photos. He said he’d send them. I waited. And waited. And nagged. And waited. Finally, he sent a CD-ROM disc, probably just to get me to stop nagging him. There were three photos on it. None of them were suitable — they were blurry and the helicopter was too far away. I think when I do get my ship I should go up there and help him take some decent air-to-air photos of his.

So I wasted a month waiting for photos that wouldn’t do the job for me. Back to square one.

N45PG in FlightMeanwhile, I had a number of air-to-air photos of my friend Tristan’s R44 taken here in Wickenburg. I leased Tristan’s ship last year for the season and did relatively well with it. That’s what convinced me that I could build the business much better with a 4-seat helicopter. We’d taken the pictures for last year’s ad campaign: “Share the view with a friend or two!” Trouble is, Tristan’s ship is metallic gray with a dark blue stripe. My ship will be Ferrari red with no stripe.

Now I know that a knowledgeable person can work miracles with Photoshop. One of the things you can do is change the color of something. Unfortunately, I’m not a knowledgeable person. I use Photoshop to fine-tune the screenshots for my computer books, prepare photos and other images for the Web, and turn photographic images into computer-generated paintings for greeting cards. But I do know a Photoshop whiz. It was time to bother him.

Bert Monroy is another Peachpit author. He’s an artist and his specialty is Photoshop. He’s amazing — he can create, from scratch, photorealistic images. I have seen him do this at presentation. He blows me away.

N630ML NOTSo I sent Bert an e-mail with a thumbnail image of the photo I wanted him to convert and brief instructions. He said he’d do it, that I should just send him a bigger image. I sent the image with more complete instructions. I asked him to remove Tristan’s N-Number. I told him that if he wanted to get really fancy, he could add mine. The next day, the fruits of his labor arrived in my e-mail inbox. It was a photo of Tristan flying a helicopter that hadn’t been built yet.

I was incredibly excited. I couldn’t believe how good it looked. It looked real because it was real. The only thing he’d done is given Tristan’s helicopter a paint job and changed the N-Number.

I immediately started building my marketing materials.

Slide 1
Slide 2
Slide 3

First was the series of slides for the local theater. The slides would be released one at a time, about 2-3 weeks apart. The last slide would take its place in the carrousel when the helicopter arrived in Wickenburg, before I had a chance to take new photos. I e-mailed the PowerPoint slide file to ColorMark (in Phoenix) and got their assurance that I could pick up the slides on Monday morning. (I have a meeting down in Scottsdale with the FAA that day.) The first of the new slides should make it into the carrousel on Friday. The next marketing item was a 4×6 postcard that would serve as a rack card until I could take new photos for a real rack card. It would also make a good insert for the WE event scheduled for November 19. I laid out the postcard in InDesign, then FTPed all of its files to SimplyPostcards.com, which prints 4-color postcards at a very reasonable price. I’m hoping to get those back within a week or so. Then I’ll be leaving them all over town.

On Monday, when I get back to the office, I’ll use Bert’s creation to modify a few of the photos on the Flying M Air Web site. And I’ll probably show it off on my own Web site, too.

After all, how often do you get a photo of something you’ve bought before it’s even built?