New Social Networking Scam

Another story from my inbox.

Yesterday, the following e-mail message from “Ben” arrived in my e-mail inbox. It had been sent using the contact form on this blog. Here’s the text with the identifying information redacted.

Hi,

My name is Ben and I’m working with the [dedacted TV channel] to help spread the word about their new outdoor photography show, “[redacted name of show].” The second episode airs [redacted date/time] and follows [redacted host name] as he photographs the red rock canyons of the American Southwest.

I came across your wonderful blog and I thought you might be interested in doing a post to let your readers know about the show and help spread the awareness. Any posts that you put up will go up on [dedacted TV channel]’s Facebook Page and/or their twitter page- so it is a good way to get some publicity for your own site. I also have a copy of [redacted host’s name] ‘[redacted host’s book]’ which I could offer out to you for your time.

I’ve put some info about the show, pics, and videos below just to give you some background. If you have any questions or need more information please don’t hesitate to get in touch.

Thanks for your time and let me know if you are interested as it would be so great to have your help.

Best,

Ben

What followed was a bunch of links to content in various places that evidently showed off the show. (I admit that I didn’t follow any of them.)

Bryce Canyon DawnI received the message on my iPhone while I was stuck waiting for a tow truck (long story) and, because of that, didn’t really read it carefully. At first, I was flattered. This well-known TV channel had found my blog, liked it, and wanted to work with me on some publicity for their show. This made me feel really good because, as regular visitors here know, I do a lot of photography in red rock country in Arizona and in Utah. It looked as if I were getting a bit of recognition.

But when I got back to my office and re-read the message on my computer screen, I realized that the message was obviously boilerplate. Nowhere did it mention my name, the name of my blog, or any other identifying piece of information that might make me think it was written specifically to me. “Your wonderful blog” could be a nice way to refer to anyone’s online drivel — provided you wanted to make them feel warm and fuzzy about your project.

I’d been duped.

Or almost duped.

I then took a closer look at the domain name on “Ben’s” e-mail address. It wasn’t from that TV channel. I popped the URL into my browser and found myself looking at a Web site for a company claiming to be “social media marketing & publicity specials” that “develop strategies and execute initiatives, which generate conversations & cultivate relationships between brands and publishers.” In other words, they con active members of the social networking community to tweet and blog about their clients.

For free.

Well, the client doesn’t get their services for free. It’s Ben and his company who get the services of the social networking folks for free. Free authoring, free placement of the ads, free “buzz.” Ben and his cohorts just send out boilerplate messages to lure in unsuspecting bloggers who apparently have little else to write about. Along the way, they get these bloggers to look at the content on their clients’ sites, bumping up the hit counter to show immediate results.

I’m wondering how many bloggers fall for this strategy and how many thousands of dollars Ben & Co. rake in weekly by copying and pasting boilerplate messages on the Web.

I composed my response:

Ben,

I’m interested in this, but admit that I’m a bit put off by being ask to write what’s essentially an advertisement and place it on my own blog without compensation. Not quite sure how this would benefit me. A few additional hits to my blog would be nice, but since my blog does not generate any income for me, getting more hits is not really that important to me.

I also wonder how many dozens (or hundreds) of other bloggers you’ve contacted. Your message was very generic and could have been sent to anyone with a “wonderful blog.”

Now if I were offered compensation via exposure for my helicopter charter company (http://www.flyingmair.com/), which specializes in aerial photography over red rock areas such as Sedona and Lake Powell — well that might interest me a bit more.

Or is your message just another bit of spam to get ME to check out this site? So far, it’s a FAIL.

Any interest in making this more appealing to me?

Maria

I’m waiting for a response that likely won’t come. Why should he respond to me when he probably has dozens or hundreds of other bloggers taking the bait?

In the meantime, Ben has indeed given me something to blog about.

Microsoft Customer Service = User Frustration

How I cranked up my blood pressure this morning.

Back in October 2010, while working on my Outlook book, I installed Microsoft Office 2011 on my old 15-in MacBook Pro. The installation process prompted me for a product key, which I found on the product packaging. The software then used my Internet connection to “activate” the software. The process worked without any problems and the software worked fine.

Microsoft Office

Fast forward to yesterday. I replaced the 100 GB hard disk in the computer with a 500 GB disk. Well, I didn’t replace it. A computer tech did. (It’s worth $100 for someone else to deal with all those tiny screws.) As part of the installation, he copied every file off the old hard disk to the new hard disk. When I started up the computer, it started just as if the old hard disk were still in there — but with a lot more free space.

The problem began when I launched Outlook. Microsoft presented me with a dialog that prompted me to enter a key code. It was as if I’d never registered it.

Now if I were in my office, this wouldn’t be a problem. That’s where the original disc and packaging is. But I wasn’t. I was in our Phoenix condo 100 miles away.

Easy, I figure. When I registered the software, I provided all kinds of identifying information. Microsoft could look this up and give me my key code.

So I go into online chat with someone from the Microsoft Store. He says he can’t help me, but gives me a toll-free number and series of menu choices to press.

I call the number and press the menu choices. I wait on hold about 5 minutes. I get connected to someone presumably at Microsoft. I tell him my story. He tells me that Customer Service could help me. He transfers me. I wait on hold for another 5 minutes. This time, I’m connected to an overseas support person. I tell her the same story. And this is where the real frustration begins.

She asks if I have the disc. I tell her I don’t. I tell her that if I had the disc, I wouldn’t have to call.

She asks for my order number. I tell her I don’t have my order number.

She asks me where I bought the software. I tell her it came directly from Microsoft.

She tells me she’s going to connect me to the Microsoft Store. I stop her and tell her that that’s who transferred me to her.

She asks again for the disc. I tell her I still don’t have it.

She asks again for the order number. I tell her I still don’t have it.

She tells me to call back when I have the disc in front of me. I tell her that if I had the disc in front of me, I wouldn’t have to call her.

She tells me she needs product information from the disc. I tell her what product I have.

I ask her why she can’t look up the information I provided when I registered the software. She tells me that they don’t keep that information. (Yeah. Right.)

She asks again for the disc. I begin to suspect that she doesn’t understand my situation. I ask to speak to someone who can understand me better.

She puts me on hold. I wait about 5 minutes. Then I’m disconnected.

This isn’t the first time I’ve wasted 30 minutes of my life dealing with Microsoft Customer Service. The last time, I had a copy of Windows XP in front of me and needed to know whether I’d already installed it on a computer. I knew I had an extra copy but wasn’t sure which one it was. I had all the key codes and other information they should need to answer this simple question, but after bouncing between two departments for 45 minutes and not getting anywhere, I hung up in frustration.

I compare this with Apple’s customer service, which is is pretty damn good.

Even Adobe was able to help me when I had a registration issue with Photoshop after my computer’s logic board was replaced. (By the way, Photoshop still works fine on the computer, despite the hard disk change.)

Looking back at all the years I’ve been using computers, it’s always Microsoft customer service or technical support that fails to provide the help I need to resolve an issue. First, it’s nearly impossible to find what might be the right phone number to call. Then, after navigating a phone tree, waiting on hold, and telling my story to someone, I invariably get transferred to someone else and need to go through the same process. Sometimes this is repeated until I realize I’m being transferred back and forth between the same two departments. Along the way, I have to deal with people who don’t speak English very well or are reading off scripts they’re not allowed to stray from. No one is ever helpful.

Why is this?

Many people don’t use Microsoft software because they hate the company so much. I can understand this.

I have to admit that I have no love for the company at all. But I use Microsoft software — at least some of it. Word is still the industry standard word processor. My editors would not be very happy if I told them no, I can’t view your manuscript edits, changes, or comments because I don’t use Word.

And Excel — well, I’ve been an Excel jockey (and a Lotus jockey before that) since 1990. It’s the only spreadsheet software I’m comfortable with. Everything else seems just plain wacky. (Think Numbers.)

What I don’t understand is how a company that’s so cash-rich and has such an enormous installed user base can’t give proper support for its two biggest products: Windows and Office. Could it have something to do with its management? Or have they simply adopted a “we’re too big to have to care” attitude because — well, they are?

What supports that last theory is that Microsoft never sends a follow-up e-mail asking me to complete a satisfaction survey. (Apple always does.) They obviously don’t want to know how satisfied I am. Why? Because they don’t give a damn.

So my laptop will remain Office-crippled until I get home to re-activate the software. Not much productivity when your primary productivity tool doesn’t work.

Why I Bought a MacBook Air

I needed a new test mule. Really.

MacBook Air MeasurementsToday, I finally broke down and bought an 11-in MacBook Air. For those of you who don’t know what this is, it basically a full-powered Mac OS computer that measures in at 11.8 x 7.56 x 0.68 inches and weighs 2.3 pounds. It’s the laptop I wanted two years ago when I needed a new laptop and the smallest thing Apple offered was a 13-in MacBook Pro.

Mac OS X 10.6 Snow LeopardOf course, back then I did buy the MacBook Pro. I bought it as a “test mule” for the book I was working on: Mac OS X 10.6 Snow Leopard: Visual QuickStart Guide for Peachpit Press. Test mule is my name for a computer I own primarily to run software on while I’m writing a book about the software. I bought the 13-in MacBook Pro to run Snow Leopard, which had several features that took advantage of the computer’s touchpad. My older MacBook Pro (15-inch; just handed it off to my husband for use) didn’t support all the new features. At the time, I even wrote a blog post lamenting why I couldn’t fully enjoy my new computer.

When I was finished with the book, I outfitted the computer for my own everyday use. It would replace the aged 12-in PowerBook I’d bought long before. (At this point, you must think that I’ve had a lot of Macs since my first one in 1989. You’d be right.) Since then, the old test mule has become my traveling computer and has been many miles with me.

Outlook for Mac 2011Recently, when I began working on Microsoft Outlook for Mac 2011 Step by Step for Microsoft Press, I needed a test mule to run Office 2011 on while I wrote the book. I didn’t want to sacrifice my 13″ MacBook Pro, since it had really become my main travel computer. So I dug out my 15-in MacBook Pro and installed the software on that. It worked like a charm. Problem solved.

But now I’m starting work on a new book about software that simply won’t run on that old 15-in MacBook Pro. Worse yet, if I installed the software on my 13-in MacBook Pro, it would significantly impact how I could use the computer. This was quite a dilemma.

I had two options:

  • Stop using the 13-in MacBook Pro as a travel computer and use it as a test mule. Hmmm…that sounds like fun. Either face the next two months without a laptop or spend hours on the time-consuming, nightmarish task of shifting software and data files to the older laptop still in my possession.
  • Buy a new test mule. And oh, by the way, wouldn’t that 11-in MacBook Air that you’ve been admiring be the perfect machine for the job?

Guess which option was more attractive to me (although less attractive to my bank account)?

MacBook AirI picked it up at the Apple Store today. I went all out and got the faster processor, bigger flash drive, and 4 GB of RAM. I got a tiny discount because of my relationship with one of my publishers and that saved enough money to buy a neoprene case for it. The wireless Epson printer, which I’ll use in my RV this summer, was free after rebate.

So now I can begin a new lament. As I type this in my Phoenix office on my 13-in MacBook Pro, sitting beside it on the desk is my brand new 11-in MacBook Air. So far, I’ve plugged it in, started it up, told it who I am and how to access the network, and downloaded 1.6 GB of updates to installed software. Not exactly fun stuff. But right now, it’s downloading the beta software I need to write my book. All work, no play for this new puppy.

It’s okay. when I’m done with this book and the other projects lined up after it, I might actually use it for my own computing needs. We’ll see.

An April Fools Joke

Well, maybe it wasn’t April Fool’s day, but it was a good joke.

All the April Fools stuff going around the Internet today got me thinking about some of the jokes I’ve played on people in the past. This one came to mind and I thought I’d share it.

Municipal Building (from Wikipedia)Back in the mid 1980s, I worked for the New York City Comptroller’s Office, Bureau of Financial Audit. I was a Field Audit Supervisor, with a cubicle on the 22nd floor of the Municipal Building.

In my cubicle, I had a small basket filled with hard candies. I didn’t eat them very often and didn’t recall seeing any of my cubicle visitors eat them very often. Yet the supply of candies was steadily declining. I realized that someone was pinching candies when I wasn’t around.

That made the culprit eligible to be a victim.

CandiesI went to a gag shop in Queens, NY, where I lived at the time. I bought a small package containing four garlic-filled hard candies. They were individually wrapped with shiny gold paper and cellophane — very easy to distinguish from my other candies. I brought them to the office and dropped them in the bowl.

Time went by. Every morning, I’d peek into the bowl and count the gold-wrapped candies. Four. Four. Four. More time passed. Four. Four. Three.

The day I arrived and found only three candies in the basket, I knew the trap had been sprung.

I never did find out who was pinching the candies…but they did stop disappearing.