Protect Your Content

Some information about Copyright protection.

If you offer valuable content on your Web site or blog, you may be concerned about someone stealing your work for their own gain. Or worse yet — passing it off as their own work. This applies whether you’re managing a relatively static Web site or publishing new content regularly on a blog.

From “How to Protect Your Website’s Copyright When Someone Steals Your Content“:

There is nothing worse for a webmaster than finding out that your site has been copied. Every time I find out that someone has stolen my intellectual property my blood boils! Instead of just getting angry, there are steps you can take to stop the violations of your Copyright, which I’ve outlined in this article.

The article discusses some good tools for finding violations and doing something about them.

Article Hits

An aberration?

I don’t want new readers to this site to think that I’m consumed by stats. I’m not. I just find stats very interesting, whether they’re baseball stats, voting stats, Web site stats — or just about any kind of stats you can think of.

That said, I noted another interesting thing related to stats on this Web site. I recently installed a WordPress plugin called Readers Post by Stefan Groenveld. The plugin has several features that track when and how many times a post has been read and I’ve been implementing them one by one. The other day, I “turned on” the reader count feature, which displays the number of times a post has been read (since the plugin was activated). I use this in the sidebar to list the most popular articles and in The Loop to display a reader count at the end of each article.

The result, of course, is more stats.

What’s fascinating to me is how many times the top post has been read. Vancouver Waterfront (1643 readers) has almost twice as many readers as the second most popular post, On Blogging (874 readers). (Remember, the count started on November 15, 2006.) This baffles me because the Vancouver post is a short “About the Photos” article that displays a nice (if I do say so myself) photo of the Vancouver waterfront and tells a brief story about my 5-day stay in that very nice Canadian city. There’s really nothing terribly interesting in the post, only one photo, and not very much info for readers to take away with them.

So why is the post so darn popular?

At first I thought it might be Google. For some reason, my posts seem to rank very highly on Google. So I did a search for “Vancouver Waterfront” to see where the article placed. It placed at the top of the second page. Not very good placement, but perhaps enough to get some hits from Google.

I then attempted to go through my server log, which is not an easy task. I don’t use any log analysis software on my server, so I have to look at the logs prepared by GoDaddy.com, which cover all of my sites together. There were a lot of lines. I gave up.

I then looked at the logs prepared by W3Counter for my site as part of the counting service. I went to the Search report to see if lots of people had searched for Vancouver or Waterfront. The answer was no.

At this point, I’ve run out of research options. I’ll probably never know why the post is so popular. But it will be interesting to see how long it takes for other posts to surpass it in reader views. It can’t possibly stay at the top of the list forever.

And this brings up another question. Is it good to have so many stats? After all, I just wasted about 45 minutes researching this particular issue and writing about it. When does information become too much information?

Hits

I review my weekly hit levels for my two most popular sites.

I use W3Counter (thanks to a recommendation by someone who commented here) to keep track of site activity. I don’t use their pay service — the features it adds are not worth the money to me — but I do use their standard service to keep track page visits (which appears in a tiny graphic on each page) and page hits.

Stats for two of my sites.W3Counter, among other things, creates customizable charts for site activity. What you see here are the charts for my two busiest sites: wickenburg-az.com and aneclecticmind.com. I set up these charts to display results for each week for the year. Since I installed W3Counter in late June, that’s the first week that displays. Those nasty dips in July and September are for periods when my server was down for a few days (one of the reasons I moved the sites from my own server to GoDaddy.com). And this week isn’t looking too good because it’s only half over. And in case you’re wondering, W3Counter does not track my visits to the sites — I’ve installed a cookie on all my browsers so it ignores me. (Don’t want to get an inflated count.)

I wrote about the importance of statistics in “Site Stats and Why They’re Important,” which is also available as a podcast. I’d been looking at stats on a daily basis, primarily because that’s the default view W3Counter offers. Seeing the stats on a weekly basis is much more interesting. I can clearly see the trends. For example, in the top illustration, which is for wickenburg-az.com, hits go down in the summer. Why? Because it’s so darn hot here, fewer people are interested Wickenburg. Not only the people who might visit — at least 90% of the site’s visitors are from out of the area — but the people who live here part of the year and have abandoned the town for cooler climates.So you can see that flat line or dip (depending on which line you’re looking at) that ramps up in the fall. It’ll be interesting to look at this chart when I have a whole year’s worth of data. My personal site’s activity (in the bottom illustration) has been growing quite steadily, but has peaks and troughs from week to week. For a long time, its weekly hits exceeded those for wickenburg-az.com, but now that the high season is upon us in the Sonoran desert, people are more interested in the town than me. I can live with that.

What’s interesting to me — and what prompted me to write this piece — is that both sites have approximately the same level of activity, hovering around 2500 page hits per week this time of year. I find that interesting primarily because of the differences in content and appeal. wickenburg-az.com is a local Web site with information and commentary about Wickenburg, AZ. aneclecticmind.com is a combination blog and support site that offers everything from general commentary to highly technical how-to instructions for using certain software. Yet they’re equally popular. Don’t you find that odd?

In any case, I’ll be playing around a bit more with W3Counter to see what other oddities I can find.

And if you’re a Webmaster or blogger and are looking for a nice statistics solution that’s easy to set up and use, I recommend W3Counter. Many thanks to Dan from that company for suggesting it.

On Blogging

Maria Speaks Episode 32: On Blogging – Looking back on three years as a blogger.

This episode covers my thoughts on blogging: why I blog, my personal history as a blogger, and the future of blogging as I see it. The transcript for this episode can be found on my Web site, www.aneclecticmind.com.

And sorry about the nasal sound of my voice. I’m just getting over a cold.

Transcript:

Last month, I celebrated my third anniversary as a blogger. Well, I didn’t really celebrate anything because I really didn’t think about it then. But I realized today that it had been more than three years since my first blog entry. A little research found that entry online in my current blog: “iBlog.”

Why I Blog

I am a writer. I’ve been a writer since I was 13 or so, in the days when I worked on stories and a novel while sitting at the desk in the room I shared with my sister. I’ve probably written billions of words by now.

The way I see it, there are two kinds of writers. Well, three:

  • The first is the person who writes because of that need to write. The person who, like me, started at a young age and got hooked on it. But for whatever reason, they did not pursue a career in writing.
  • The second is the person who doesn’t have that need to write but writes for a living. Copywriters, business people who spend much of their time writing reports, tech writers — those might be some examples.
  • The third is the person who needs to write and writes for a living.

Through hard work, an understanding of the writing business, and a good dose of luck, I’ve managed to join that third group of writers: I write because I need to write and I’m fortunate enough to get paid for it.

Writing is like an addiction for the people who need to write. They can’t go more than a day or two without writing something. And that’s where blogging comes in. It’s the perfect outlet for writing whatever you want, whether it’s a description of how you spent your weekend (Days in My Life), your view on current politics (Deep Thoughts), a narrative about your hobbies (Flying for Pleasure, Writing for Pleasure), or a discussion of your work (Flying for Hire, Writing for a Living).

And that’s why I’m a blogger. It gives me the opportunity to vent (so to speak) the words and thoughts that are in my mind.

My History as a Blogger

Back in October 2003, I got started as a blogger using a blogging client called iBlog. It was an interesting tool that was very easy to use and didn’t require a bit of HTML or programming knowledge. I’d create blog entries on my computer, using a WYSIWYG format. When I was ready to publish, the software would create all the pages and links and upload them to a Web server. They were static pages — that means they existed in plain old HTML on the server until I replaced them with new pages.

I liked the software, but as technology moved forward, I ran into its limitations. The author of the program — it’s shareware — was busy with work and couldn’t spend the time needed to rework his creation and add features. I decided that it was time to find another solution.

I played with Blogger and actually built two podcasts that used it for an engine. (I even wrote an eBook about it.) But Blogger had a lot of limitations, too. I wanted something I could get under the hood to change, something I could tweak forever, fine-tuning the appearance and functionality all the time.

The answer was WordPress. I decided to install it on a Mac OS X server in my office. It was a chore and a real learning experience. But I always get a certain feeling of satisfaction when I work my way through a tough task and succeed.

The first big challenge (after getting WordPress up and running on the server) was to import my 300+ iBlog entries to my new WordPress site. That required exporting all entries as an RSS feed, modifying the entries to be WordPress compatible, and importing them into the new blog. I did this over time, in batches. I still have about 50 entries to import, but they include photos and require a lot of work. Frankly, I’ve been too lazy to do it.

Once the content was online, I reworked the blog to merge it with my personal site and my book support site. That posed some organizational challenges: to keep my work separate from my blog but both of them in the same place. I’ve gotten complements on the site’s organization from several people, so I think I may have done a good job.

Now, with the work mostly done — other than the tweaking, which I do occasionally to fine-tune the site — I’m free to write. I never stopped, of course. The site has been building itself slowly but surely, with 5 to 20 new entries a week, depending on my schedule. These days I’ve been pretty busy, so I’m not writing as much. But I still try to get a post in each morning, as I sit drinking my coffee, listening to my parrot run through his repertoire of words, phrases, and weird sounds.

The Future of Blogging

Over the past few years, I’ve seen blogging change from its original purpose — a personal online journal — to a commercial phenomena. People are blogging for money, splashing advertisements all over their sites. Companies are starting blogs to advertise their own products and services.

Although I will be the first to admit that I talk about my books and articles and flying services on this site, those topics are not my primary focus. They’re part of my life and, like most of my life, they become blogging topics. But I just can’t bring myself to splash all those Google ads all over my sites. I’m not in this for the money. The little ads that appear at the bottom of some pages on my sites are just my attempt to raise cash to pay for this blogging habit of mine. (Please feel free to click one or two on every visit. ;-) )

But it saddens me that blogging has become so commercialized. That some bloggers are using this form of communication solely to gain wealth and fame — or try to. That some bloggers are irresponsibly spreading inaccurate information in an attempt to sway public opinion. That the media is spreading falsehoods by quoting blogs as news sources. That some blogs (like some podcasts) are simply another form of advertising to sell products and services in a world that’s already so full of advertising that it invades every part of our lives.

I don’t know what the future of blogging will bring. But I do know the future of my blogging activities: the same as the past.

I blog because I like to blog. I need to blog. And whether my words are appreciated or scorned, I’ll just keep blogging.

Getting Regular Blog Readers

What good is blogging if no one reads what you write?

The Zero Boss has written a good article about how you can attract and retain readers for a new blog. Lots of good advice.

Read it here: http://thezeroboss.com/2006/11/05/so-i-have-a-blognow-what-how-to-get-people-to-read-

what-you-write/

In the same vein, Connected Internet has a great article specifically for WordPress users that lists four “engagement” plugins — that is, plugins that engage the reader and encourage visitors to read more of what’s online. I’ll be adding at least one of these plugins to my site soon.

You can read it here: http://www.connectedinternet.co.uk/2006/11/04/1022/