Amazon’s Bribe to Publishers: KDP Select and the $6 Million Fund

And why I’m giving it a try.

I published my first real ebook back in the end of October: Making Movies: A Guide for Serious Amateurs. I built the book in InDesign, spun off a color print-on-demand version through MagCloud, and then painstakingly prepared ebook formats for the iBookstore, Amazon Kindle, and Barnes & Nobel Nook. Within a week, it was widely available and actually began to sell.

The Kindle Owners’ Lending Library

Not long afterwards, Amazon.com sent a chill through the publishing industry by announcing that Kindle owners who were also Amazon Prime subscribers would be able to borrow books — for free — from Amazon.com. The program is called Kindle Owners’ Lending Library and its an obvious ploy by Amazon.com to make its Kindle hardware more attractive to readers. After all, you must have a Kindle — the actual device and not a Kindle app on an iPad or computer — to borrow the books for free. So for those readers who don’t need all the features of a real tablet computer, this program makes a Kindle a bit more attractive.

I immediately questioned one of my publishers in its private Facebook group:

As an author, I’m wondering how Peachpit’s participation in this program (if they do participate) will impact royalties.

After all, I don’t earn royalties from borrowed book; I only earn royalties on purchased books. Apparently, I wasn’t the only one thinking about this. The Mac Observer published a piece titled “Amazon’s Lending Library Raises Publisher & Author Hackles” that explored the program and responses to it in some depth.

In the Facebook group, the publisher’s response was quick and to the point:

[Publisher Name] is not participating.

I found this reassuring. The reason: If readers knew they could get my books for free, they might stop buying them. If they stopped buying them, I would not be able to earn a living. Pretty simple, no?

So I saw the program as a threat to my livelihood and was glad to hear that my biggest publisher was not going to participate.

Fast Forward to Last Week

On Thursday, I got an email message from the Kindle Direct Publishing service. That’s the service publishers use to get their ebooks for sale on Amazon.com. It started like this:

We’re excited to introduce KDP Select — a new option dedicated to KDP authors and publishers worldwide, featuring a fund of $500,000 in December 2011 and at least $6 million in total for 2012! KDP Select gives you a new way to earn royalties, reach a broader audience, and use a new set of promotional tools.

It went on to say that if I opted to include my book in the Kindle Owners’ Lending Library, I could get a cut of a monthly $500,000 fund based upon the total number of times my book was borrowed. Of course, Kindle owners would be attracted to these books because they were free to borrow. And now I could get a royalty payment on a borrowed book.

It seems like win-win-win:

  • Amazon wins because it gets more books in the Kindle Owners’ Lending Library, thus enhancing the value of the Kindle and Amazon Prime programs.
  • Kindle Owners with Amazon Prime memberships win because there are more books available to borrow for free.
  • Authors/Publishers win because they actually get paid when people read their work.

I thought long and hard about why I might not want to give this a try with Making Movies.

The only drawback for me as a publisher is that I had to give Amazon.com the exclusive right to sell/loan my ebook for at least three months. I could not distribute an ebook version of the title anywhere else — not on Apple’s iBookstore, not on Barnes & Nobel, not on MagCloud, and not even on my own website or blog.

I looked at the sales figures from all the places my book appeared. I’d already sold more copies with Amazon.com than with all of the other retailers combined.

It was a pretty easy decision.

So today I enrolled Making Movies in KDP Select.

The way I see it, three months is not a very long time. If I fail to bring in enough royalty money during that period to continue allowing Amazon to have an exclusive on my ebook, I’ll drop out of the program.

And I know of at least one other author who has enrolled his title: Andrew Dambe with his novel Soleá. (I started reading it; it’s a neat book.)

It’s worth a try, right?

Spam from a Wannabe Guest Blogger

You have to know how to read before you can write.

Today, I received the following e-mail message, sent to me via my blog’s content form:

Subject: Guest Blog Post on Tech Gadgets

Message Body:
Hello,

My name is [redacted], and I found your blog on a consumer electronic blogroll.

I would love to contribute to your blog by being a guest writer and focusing specifically on technology gadgets. Getting the best deal on tech gadgets like TVs, computers, or smartphones takes some serious strategy. We all know that products like the iPhone get launched at $500 and, within a few months, sell for nearly half the price, but do all electronic goods follow this pattern? When’s the best time to buy? This article gives you the insider secrets, so you can get your gadgets at rock bottom prices.

Are you interested in my writing an article for you?

Thank you for your time and best regards,

[redacted]

Blog Content Guild – 1015 Bee Caves Woods Dr, Suite 102 – Austin, TX 78746

About the Blog Content Guild:
The Blog Content Guild is an organization that provides blog writers with the opportunity to make a living writing about products and services. The writers then work to place their writing on other blog sites that are relevant to those product and service offerings.

(Please let me know if you don’t want to receive any more emails from me or others at the Blog Content Guild.)

PS – I love your website aneclecticmind.com

Screen Door by CharlieUnderstand that I’m in a foul mood this afternoon. I went out to run a few errands, leaving our new dog, Charlie, in the condo’s small walled-in patio. When I returned 40 minutes later, he greeted me in the parking lot. He had escaped by tearing down some metal mesh and squeezing through the back gate. He then tried to get back into the apartment through the screen security door, tearing the screen to shreds from the outside.

So getting a request from someone wanting to be a guest blogger really pissed me off a lot more than it normally might have.

Why would it piss me off at all? Well, he contacted me using the form on my Contact page. And that page has a section with a heading that says:

Guest Bloggers

This is a personal blog. It does not accept guest posts.

What’s more is that the first paragraph under the Contact Form heading says:

First, read the above. All of it.

So this clown used a form on a page that says I don’t accept guest posts to ask me if I would accept his guest post.

I guess when you’re spamming every blogger who you can find a contact method for, it doesn’t really matter whether you a get clear indication in advance that your request won’t get a positive response. After all, spam is spam. Does it really matter whether you target the right audience?

Of course, I just had to see what Blog Content Guild was, so I looked it up. The first item on a numbered list on their home page explains what they do:

We work on behalf of companies who want to increase the buzz in the blogosphere

In other words, advertisers pay them and their bloggers to write blog posts about their products. They basically sell advertisements disguised as objective advice or product review blog posts — just the kind of misleading crap people with low moral standards are willing to publish to turn a buck.

I composed a typically nasty response:

Wow! You’ve already amazed me with your complete inability to read; I don’t have very high expectations about your ability to research and write intelligently about a topic. But then again, writing original, objective content is probably not something folks at Blog Content Guild do.

Maybe if you would have read the information on the Contact page where you found the form you used to contact me, you’d see why you’re not likely to ever write a post on my blog.

But then again, I’m sure your query to me was just one of dozens you fired out to the blogosphere today. Spam, pure and simple. I’m sure you spend more of your time composing and sending spam than writing actual content.

I didn’t send it. I figured that if he really loved my website so much, he’d see it here when he returned to read the latest new content.

Or not.

Autorotation Explained

A primer for non-pilots.

One of my pet peeves is finding inaccurate information in works of fiction (or non-fiction, for that matter). You can argue all day long that fiction is fiction and the writer can write whatever he wants. After all, fiction, by definition, is a made up story. That gives the author license to make things up as he goes along.

I agree that it’s fine to make up the story, but unless it’s a work of science fiction or fantasy (where it might be acceptable to change the laws of physics), it’s not okay to make up the details of how existing things work. I explored this theme in my post “Facts in Fiction,” and picked apart the work of a bestselling author in “Dan Brown Doesn’t Know Much about Helicopters.” Both posts were triggered, in part, by basic errors about how helicopters work that appeared in works of fiction.

The Question

“Facts in Fiction” was also triggered by an email message I received from a writer looking for facts about how helicopters fly. Oddly, I just received another one of those messages not long ago:

I’ve recently been writing a novel in which I have to describe the sound a helicopter makes, how they fly and things along these lines.

But there is a section of my book where a helicopter runs out of fuel and begins to drop. However, below them is a forest and they crash into the canopy. But in order to minimize damage the pilot uses autorotation to make the helicopter somewhat stable. I don’t want to be an ignorant writer that makes stuff up at the expense of fact. I’ve looked up autorotation but it’s still not clear to me- would you be able to help me out with how a pilot would initiate autorotation (in simple terms!)

Again, I applaud this writer’s desire to get it right. The aviation community certainly doesn’t need yet another work of fiction that misrepresents basic aerodynamic facts.

Unfortunately, it’s pretty clear that this writer does not understand how helicopters fly. This is common among non-pilots. Some folks think that the rotor disc — when the blades are spinning — works like a giant fan that keeps the helicopter in the air. Other folks — well, I don’t know what they think. But very few seem to realize that like airplanes, helicopters have wings.

Yes, wings. What do you think the rotor blades are?

Helicopters are rotary wing aircraft. This means that they have wings that rotate.

The Real Question

Although this writer seems to want an explanation of “how a pilot would initiate autorotation,” he has a bigger misunderstanding to clear up first. It all stems around these two phrases:

…a helicopter runs out of fuel and begins to drop.

and

…in order to minimize damage the pilot uses autorotation to make the helicopter somewhat stable.

The problem is that if a helicopter ran out of fuel and the engine quit (assumed), the pilot has only about 2 seconds to enter an autorotation to prevent a catastrophic crash. You don’t enter an autorotation to “make the helicopter somewhat stable.” You enter an autorotation to maintain a controlled glide to the ground that, hopefully, concludes with a landing everyone can walk away from.

Or, put it another way, in the event of an engine failure, the pilot must perform an autorotation if he wants to survive.

So in order to answer the question this writer asked, I need to first address his misunderstanding of how helicopters fly and what autorotation does.

How Helicopters Fly

Let’s start with something most people do understand — at least partially: how an airplane flies.

An airplane has at least one pair of wings that are fixed to the sides of the fuselage. The wings have a specific shape called an airfoil that makes lift possible.

When the pilot wants to take off, he rolls down the runway, gathering speed. This causes wind to flow over and under the airfoil. After reaching a certain predetermined minimum speed, the pilot pulls back on the yoke or stick which lifts the airplane’s nose. This also changes the angle of attack of the relative wind on the wings. That change produces lift and the plane takes off.

Obviously, this is an extremely simplified explanation of how airfoils, relative wind, and angle of attack produce lift. But it’s really all you need to know (unless you’re a pilot).

A helicopter’s wings — remember, they’re rotary wings — work much the same way. But instead of moving the entire aircraft to increase the relative wind over the airfoil, the wings rotate faster and faster until they get to 100% (or thereabouts; long story) RPM. Then, when the pilot wants to take off, he pulls up on a control called the collective which increases the pitch or angle of attack of all the rotor blades. That change produces lift and the helicopter takes off.

It’s important to note here that when you increase angle of attack, you also increase drag. Whether you’re in an airplane or in a helicopter, you’ll need to increase the throttle or power setting to overcome the increased drag without decreasing forward speed (airplane) or rotor RPM (helicopter).

Rotorcraft Flying HandbookIf you’re interested in learning more about lift and how helicopters fly, I highly recommend a free FAA publication called Rotorcraft Flying Handbook. This is a great guide for anyone interested in learning more about flying helicopters. You don’t need to be an aeronautical engineer to understand it, either. If the text isn’t enough to explain something, the accompanying diagrams should clear up any confusion. I cannot recommend this book highly enough.

What Happens when the Engine Quits

Things get a bit more interesting when an aircraft’s engine quits.

On an airplane, the engine is used for propulsion. If the engine stops running, there’s nothing pushing the airplane forward to maintain that relative wind. Because it’s the forward speed that keeps an airplane flying, its vital to maintain airspeed above what’s called stall speed — the speed at which the wings can no longer produce lift. To maintain airspeed, the pilot pushes the airplane’s nose forward and begins a descent, thus trading altitude for airspeed. The plane glides to the ground. With luck, there’s something near the ground resembling a runway and the airplane can land safely.

On a helicopter, the engine is used to turn the rotor blades. If the engine stops running, there’s nothing driving the blades. Because it’s the spinning of the rotor blades or rotor RPM that keeps a helicopter flying, its vital to keep the rotor RPM above stall speed. The pilot pushes the collective all the way down, thus reducing drag on the rotor blades — this is how he enters autorotation. (The helicopter’s freewheeling unit has already disengaged the engine from the drive system, so the blades can rotate on their own.) The reduction of the angle of attack of the blades starts a descent, trading altitude for airspeed and rotor RPM. The helicopter glides to the ground. With luck, there’s a clearing or parking lot and the helicopter can land safely.

It’s extremely important to note that as long as the pilot maintains sufficient rotor RPM, he has full control of the helicopter all the way down to the ground. He can steer in any direction, circle an appropriate landing zone, and even fly sideways or backwards if necessary (and he has the skill and nerve!) to make the landing spot. So to say “the pilot uses autorotation to make the helicopter somewhat stable” shows complete ignorance about how autorotation works.

About 30 feet above the ground, the pilot pulls back on the cyclic to slow his forward airspeed. The resulting flare trades airspeed for rotor RPM, thus giving the main rotor blades extra speed. That comes in handy when he levels the helicopter and pulls the collective full up — thus bleeding off RPM, which he won’t need on the ground — to cushion the landing before touching the ground.

The point that needs to be made here is that helicopter engine failures and autorotations don’t always end in a crash. In fact, with a skilled pilot and a suitable landing zone, there’s no reason why it should end in a crash. So in the example presented by this writer, the helicopter doesn’t have to crash at all. It could have an engine failure and safely land in a clearing.

And here’s another newsflash: every helicopter pilot not only knows how to perform an autorotation, but he’s tested on it before he can get his pilot certificate. He’s also required to prove he can do one every two years during a biennial flight review. And if he’s like me, he’s tested annually by an FAA inspector for a Part 135 check ride.

Writers: Do Your Homework!

It’s good to see this writer trying to get the information he needs. But in my opinion, he went about it all the wrong way.

It’s been over a month since I got his emailed request for information. I never replied by email; this is my reply. Has he written his passage without the answers to his question? I have no idea. He never followed up.

But wouldn’t it have been smarter to simply talk face-to-face with a helicopter pilot? Any helicopter pilot could answer these questions and set him straight. Helicopter pilots aren’t so hard to find. Flight schools, tour operators, medevac bases, police helicopter bases, etc. Not only could the writer get his questions answered by someone who knows the answers from experience, but he could gather a wealth of information about helicopters, including their sound, why they don’t usually take off straight up, and other operation aspects. And if he visited a flight school or tour operator and had some extra money to spend, he could even go on a flight to see what it’s like from the inside of the aircraft.

Emailing a blogger who happens to write a lot about helicopters and complain when novelists get it wrong [hand raised] is downright lazy.

And despite what you might think, writing is not a job for lazy people.

More Blog Posts…Soon

Still very busy, getting ready to relocate, but the end is near.

First of all, you need to understand that I really do like writing in this blog. It makes me feel good to post something each morning as I enjoy my morning coffee. Whether it’s a poorly disguised rant or a detailed account of my latest helicopter trip, it feels good to get the words out and share them with others. I am, after all, a writer at heart and writers need to write.

And that’s actually what I’m doing. I’m working on a revision to a 600+ page book and am about 3/4 finished. There’s a very tight deadline — one I’m not sure I’m going to make this time (don’t tell my editor) — and I’ve been working my ass off on it, getting very burned out in the process. I’m not complaining; this one book earns a whole year’s income so it’s worth what I put into it. But it does leave me too tired and burned out to write in this blog — and not really enough time to do it right anyway.

But the end is near! I’ll soon be repositioning my helicopter and RV to Washington State for the summer. (My house-sitter is already installed to care for the fish and backyard birds and keep an eye on things.) Once there, I’ll finish up the book and have a lot more time for other projects, including some videos and, of course, this blog.

Between now and then, I’ll be making two trips from Phoenix to Washington. On one, I’ll be a passenger in my own helicopter for a day or two. On the other, I’ll be driving my “rig” on a two to three day journey through Arizona, Nevada, Idaho, and Washington. On both trips, I won’t be writing about computers. So I expect to have a clear enough head to share some stories about the trips. Maybe some photos, too. With both hands free in the helicopter, I’ll have no trouble taking photos.

So bear with me just a little longer. New blog posts will come soon. I promise.