Lessons from the Goldfinch

A long and winding, beautifully written book with numerous disturbing story lines.

The GoldfinchMy friend Barbara, an avid reader, recommended The Goldfinch by Donna Tartt to her Facebook friends, including me. I’d been looking for something modern and mainstream to read since binging and burning out (and subsequently dropping) the Arthur C. Clark (and ghostwriter) Rama series books. (Clarke’s original Rendezvous with Rama is a short masterpiece of science fiction; the long, drawn out books in the series that came afterward were some ghostwriter’s attempt to fill too many pages with unnecessary personal drama reminiscent of today’s reality TV shows that, quite frankly, annoyed and bored me. I was in the middle of the third book when I decided I’d had enough.)

On a whim, I looked it up on my library’s website, discovered they had an ebook version, and put it on hold. When it became available two weeks later, I checked it out and began reading on my iPad.

I soon realized two things about the book:

First, it was beautifully written. The author used words to expertly paint pictures of New York, Las Vegas, and other backdrops for the story that put me right in those places. Keep in mind that I’ve spent a lot of time in both places and I can assure you that she nailed every aspect of her descriptions. From grabbing a taxi in New York to wandering the streets of ghost housing developments in the desert outskirts of Vegas, she put the reader there expertly. She also managed to convey the moods of not only her first person narrator but the places and situations he was in. I realized almost immediately that I’d been stuck in a rut reading garbage fiction. This book was like a breath of fresh air for my brain.

Here’s a paragraph from near the beginning of the book to give you an idea of what I mean:

If the day had gone as planned, it would have faded into the sky unmarked, swallowed without a trace along with the rest of my eighth-grade year. What would I remember of it now? Little or nothing. But of course the texture of that morning is clearer than the present, down to the drenched, wet feel of the air. It had rained in the night, a terrible storm, shops were flooded and a couple of subway stations closed; and the two of us were standing on the squelching carpet outside our apartment building while her favorite doorman, Goldie, who adored her, walked backwards down Fifty-Seventh with his arm up, whistling for a taxi. Cars whooshed by in sheets of dirty spray; rain-swollen clouds tumbled high above the skyscrapers, blowing and shifting to patches of clear blue sky, and down below, on the street, beneath the exhaust fumes, the wind felt damp and soft like spring.

Holy cow. Are you there with me? I can see the yellow of the cabs speeding by, all with their “hired” lights on, while the doorman, in his cap and long coat, steps out onto the avenue, arm held high with his whistle blowing wildly in his mouth, trying hard to get a taxi while mother and son wait under the arched awning in front of the building. I can hear the car horns and other doorman whistles, see wisps of steam rising from the manhole covers, smell the pungent odor of flooded storm drains. All the while, pedestrians rush by under umbrellas, collars turned up against the driving rain as they splash through small puddles on the sidewalk in hopelessly wet shoes.

So much of the book is like this for me.

Second, it was extremely long. I didn’t realize how long it was in real pages until today when I looked it up on Amazon just to get that piece of information: 755 pages. Wow! And my library loan gave me just two weeks to get through it!

The story follows the narrator through the tragic loss of his mother and the morally questionable acquisition of a 17th century Dutch masterpiece, The Goldfinch. Throughout the story, Theo describes the events of his life, from being shuffled from one home to another, left on his own to discover drugs with a friend to his troubled adult life. I don’t want say more because I don’t want to spoil any of the plot lines for readers. Amazon’s description, which was obviously written by some publishing house marketer who didn’t bother to read the book, is a bit misleading.

Simply stated: the story is dark and although I never actually disliked the first person narrator, I kept thinking over and over how stupid he was being to screw up his life the way he was. As one reviewer who found the book too sad to finish put it, “Just when I think it will get better something else bad happens.” A note on Amazon says that 172 reviewers made a similar statement. I would have, too.

But it was the beauty of the writing and my hope for a happy ending that pulled me through the book. Reading in bed before dawn or curled up on the sofa on a foggy afternoon, I paged through it, marveling at the quality of the prose while lamenting the main character’s often self-inflicted misfortunes. Although friendship was a major theme throughout the book, Theo’s friend was not a good influence and I had a lot of trouble getting past that until the third part of the book.

I was rewarded at the end with two passages that I bookmarked because they had special meaning to me. Both occur near the end of the book, in the narrator’s lengthy summation of his story and what he learned from what he’d been through.

Theo talks a bit about the goldfinch in the painting, a small bird fastened to its perch with a length of chain. He talks about the bird not being afraid of its surroundings despite its tiny size. About it not being timid and not being hopeless and refusing to pull back from the world. And then he says:

And, increasingly, I find myself fixing on that refusal to pull back. Because I don’t care what anyone says or how often or winningly they say it: no one will ever, ever be able to persuade me that life is some awesome, rewarding treat. Because, here’s the truth: life is a catastrophe. The basic fact of existence — of walking around trying to feed ourselves and find friends and whatever else we do — is catastrophe. Forget all this ridiculous ‘Our Town’ nonsense everyone talks: the miracle of the newborn babe, the joy of one simple blossom, Life You Are Too Wonderful To Grasp, &c. For me — and I’ll keep repeating it doggedly till I die, till I fall over on my ungrateful nihilistic face and am too weak to say it: better never born, than born into this cesspool. Sinkhole of hospital beds, coffins, and broken hearts. No release, no appeal, no “do-overs” to employ a favored phrase of Xandra’s, no way forward but age and loss, and no way out but death. […]

And — maybe it’s ridiculous to go on in this vein, although it doesn’t matter since no one’s ever going to see this — but does it make any sense at all to know that it ends badly for all of us, even the happiest of us, and that we all lose everything that matters in the end — and yet to know as well, despite all this, as cruelly as the game is stacked, that it’s possible to play it with a kind of joy?

Not exactly the kind of quote that makes you feel good about life. But in my own life, it has a lot of meaning.

Although I can’t complain about most of my life — I’ve worked hard and played hard and enjoyed life within my limited means — the events of the past two years or so have taken a serious toll on me. They’ve made me see life from Theo’s point of view. Life’s a real struggle sometimes, especially when difficult, unexpected situations are thrown in your path. A marriage gone sour for reasons you can’t comprehend. A formerly loving spouse lying, cheating, and committing a never-ending series of hurtful acts against you. Stranger-than-fiction situations triggering PTSD-driven responses that cause a chain reaction of apparently unsurmountable problems.

This is the catastrophe Theo is talking about, complete with broken hearts and no appeals or do-overs. Unlike Theo, however, I didn’t bring the catastrophe on myself — it was thrust upon me by others. I suppose I should consider myself fortunate that I haven’t had to deal with it until recently.

I struggle now to move forward with as much of the joy as I can muster. My friends and family tell me I’m doing an amazing job, that I’m a strong woman and will get through my temporary setbacks. I know they’re right. I have plenty of good days among the bad. But I also know the feeling of utter despair that Theo shares throughout the book.

The other passage I bookmarked reminded me a bit about what’s driven me my entire life.

In the book, Theo does self-destructive things: drugs, theft, fraudulent transactions. He knows these things are wrong, but he does them, sometimes justifying them in his own mind to make them more acceptable. Sometimes he’s just too weak or lacks the willpower to stop. In this lengthly passage, he questions the “norms” and what people are expected to do with their lives.

I look at the blanked-out faces of the other passengers — – hoisting their briefcases, their backpacks, shuffling to disembark — and I think of what Hobie said: beauty alters the grain of reality. And I keep thinking too of the more conventional wisdom: namely, that the pursuit of pure beauty is a trap, a fast track to bitterness and sorrow, the beauty has to be wedded to something more meaningful.

Only what is that thing? Why am I made the way I am? Why do I care about all the wrong things, and nothing at all the right ones? Or, no to take it another way: how can I see so clearly that everything I love or care about is illusion, and yet– for me, anyway — all that’s worth living for lies in that charm?

A great sorrow, and one that I’m only beginning to understand: we don’t get to choose our own hearts. We can’t make ourselves want what’s good for us or what’s good for other people. We don’t get to choose the people we are.

Because — isn’t it drilled into us constantly, from childhood on, an unquestioned platitude in the culture — ? From William Blake to Lady Gaga, from Rousseau to Rumi to Tosca to Mr. Rogers, it’s a curiously uniform message, accepted from high to low: when in doubt, what to do? How do we know what’s right for us? Every shrink, every career counselor, every Disney princess knows the answer: “Be yourself.” “Follow your heart.”

Only here’s what I really, really want someone to explain to me. What if one happens to be possessed of a heart that can’t be trusted — ? What if the heart, for all its unfathomable reasons, leads one willfully and in a cloud of unspeakable radiance away from health, domesticity, civic responsibility and strong social connections and all the blandly-held common virtues and instead straight towards a beautiful flare of ruin, self immolation, disaster? Is Kitsey right? If your deepest self is singing and coaxing you straight toward the bonfire, is it better to turn away? Stop your ears with wax? Ignore all the perverse glory your heart is screaming at you? Set yourself on the course that will lead you dutifully towards the norm, reasonable hours and regular medical checkups, stable relationships and steady career advancement, the New York Times and brunch on Sunday, all with the promise of being somehow a better person? Or — like Boris — is it better to throw yourself headfirst and laughing into the holy rage calling your name?

It’s not about outward appearances but inward significance. A grandeur in the world but not of the world, a grandeur that the world doesn’t understand. That first glimpse of pure otherness, in whose presence you blew out and out and out.

A self one does not want. A heart one cannot help.

I was raised to believe that people follow a predestined path: grow up, go to school, get a job, get married, buy a house, have kids, retire, have grandkids, die. Somewhere along the line, “get a job” turned into “have a career” and that career was supposed to be in an office working 9 to 5 for a paycheck.

But something about me made me question that path when I was in the “go to school” phase. You see, rather than getting that office job with good career opportunities, I realized I wanted to be a writer. To say I was discouraged is an understatement, but I toed the line like the relatively obedient kid I was. It wasn’t until years later, when I’d invested quite a bit of time in the “have a career” phase that I realized how unhappy I was.

You see, I didn’t follow my heart. I followed someone else’s “life formula” and that formula just wasn’t working for me. I got off the path I was on and started fresh on a new path. And I haven’t regretted it one damn bit. The only thing I regret is not getting on that path in the first place and wasting 8 years of my life doing something I really didn’t want to do.

My situation really isn’t anything like Theo’s in the book. Theo’s path was self-destructive, mine was constructive. But the point this passage reinforces is that we need to follow what our heart tells us is right, even if it doesn’t conform to what’s “normal” or what’s expected of us. I’m fortunate in that my heart usually steers me onto a path that I do want, one that’s good for me and others around me.

It just saddens me that people close to me have ignored their heart in favor of the easy life formula that’s considered “normal.” I know they will eventually regret taking the path they took — if they don’t already regret it.

Anyway, that’s my takeaway from this book. I recommend it if you like well-written prose and you don’t mind a dark story with a brighter ending.

One last thing. In prepping to write this, I Googled The Goldfinch. I wanted to see what the painting looked like. I was disappointed. What do you think?

On Unfair Reviews

They destroy morale and businesses.

These days, many companies have created online rating/review services for a wide variety of things. There’s Google and Yahoo! of course, for just about any business or product that can appear in search results. There’s Yelp for local businesses and there’s Urban Spoon for restaurants. Angie’s List, which I’ve never visited, even advertises on NPR. Hell, back when I was writing Quicken books, even Intuit tried to get into the act — although I’m not sure how that went, considering how completely saturated the review market is.

There are also product ratings systems on many online services. All the online booksellers — Amazon, Barnes & Noble, etc. — have them. There are rating systems for computer applications built into services such as CNET Downloads and Mac Update. Even Apple has online ratings for the products it sells, from hardware and software in its Apple stores to iTunes content, to iOS apps, to iBooks.

Frankly, these days you can’t shop for a product, company, or service online without being bombarded with people’s opinions of said product, company, or service.

And therein lies the rub.

What Are Opinions?

Reviews are a matter of opinion. And, on the surface there is — or should be — nothing wrong with opinion. After all, everyone is entitled to an opinion.

In a perfect world, a person would research a product, company, or service to determine whether or not it should meet his needs. If he decides that it does and gives it a try, he becomes entitled to form his own opinion on that product, company, or service. His opinion should be based on how well the product, company, or service met his needs, based on his expectations, which should be drawn from his research. It should also be based on his actual experience with the product, company, or service.

Sadly, only a small fraction of reviewers these days seem to understand this simple fact: you are not qualified to form and share an opinion of a product you know nothing about, or one that failed to meet unreasonable expectations.

An Example

Suppose you like cherry pie. You do a bit of research and determine that nearby ABC Pie company sells pies. You go to its website. You learn that they have won awards for their pies at the county fair for the past ten years. You learn that they appeared on a morning talk show where they talked about their pie-making techniques — and they even have a video clip on their Web site for you to watch. You learn that they have all natural ingredients and that all of their fruit pies are made exclusively with fresh, US-grown fruit. You drive over to their pie shop and are amazed to see a line coming out the door of people who have come to buy pie. You wait fifteen minutes on line. You get to the counter and ask for a cherry pie, to go.

The woman at the counter is friendly, but tells you there is no cherry pie. She’s apologetic when she reminds you that it’s February and they are unable to get fresh cherries until June. She reminds you that all of their fruit pies are made with fresh fruit. She tries to interest you in some other pies, but you want cherry. She apologizes again and says she hopes you’ll be back in the summer. After making sure there’s nothing else she can help you with, she moves on to help the next customer.

You’re upset. You feel that you wasted your time going to a pie store to get a pie you think they should have had. After all, you assumed that a pie shop would have cherry pie.

Are you qualified to get on Yelp and bash ABC Pie Company for disappointing you? For making you wait on a long line? For having terrible pie?

Of course not. You had unreasonable expectations — based on your own research! — and you never actually tried their product.

Besides, if cherry pie was the only thing you’d buy, why not call ahead to make sure they have it before taking the time to visit?

To get on Yelp and fire off a one-star rating and a review that bashes ABC Pie Company for the long line and lack of cherry pie would be unfair. To further tarnish the company’s reputation by insinuating that their pies weren’t good or that the woman at the counter was rude would be tragically unfair.

Yet people do this all the time on Yelp and other review services. And it hurts businesses.

And that brings me to the motivation of today’s post.

I am a Victim

One of the things I learned early on a writer was to not read reviews of my books. The reason: although many of them were fair — positive and negative — there were always a handful of unfair reviews that would get my blood boiling.

The earliest of these was back when I wrote my first Quicken book in the late 1990s. The Amazon reviewer gave it 1 star and said that it didn’t include anything more than what you’d find in the manual. This was blatantly untrue. The book included several lengthy sections with advice on finding mortgages, reducing debt, shopping for insurance, and calculating loans. I wrote this original material at the request of my editor, who wanted the book to provide information to help readers get their finances in order. I drew upon my accounting experiences as a small business owner, as well as what I learned in college business courses. I created photo-copyable worksheets, each of which appeared in the book. None of this content was in the product manual. It was clear that the reviewer had never read the book — and possibly never even opened it. Yet, for some reason I couldn’t discover, he had taken it upon himself to bash the book and publish outright lies about it.

Talk about unfair!

I appealed to my publisher and they went to Amazon with the facts. The review was eventually removed.

It was then that I decided to avoid reading reviews of my books.

iBooks Author IconBut sometimes reviews get in your face. Yesterday, I checked the listing for my iBooks Author book in the iBookstore. I don’t even know why I did. And I was shocked to see a one-star review where the reviewer had taken the time to do some book bashing. His complaint: the book wasn’t written with iBooks Author. He claimed that it was impossible to write the book without using the software to write THAT book. (Almost as if he didn’t think I’d ever used the software at all.) I guess he never considered that the book provides instructions for creating another book with iBooks Author. Or maybe that’s not good enough for him.

It’s almost as if he’s suggesting that when I write a book about Excel, I should write it in Excel. Or when I write a book about Photoshop, I should write it in Photoshop. (A picture book, I guess.)

I should mention here that nowhere in the book’s description does it say that it was written with iBooks Author. Obviously, he had unreasonable expectations. (Kind of like assuming there’s cherry pie when there’s no reason to believe there should be.)

So he bashed the book. Even said “don’t waste your money.” As if the content didn’t count for anything because it wasn’t written in iBooks Author.

(Don’t waste your money on this Toyota because it wasn’t built in a Mercedes factory.)

Why would someone do such a thing?

Is he stupid? Does he simply not understand what a review is supposed to be? A summary of how a product met reasonable expectations?

Or just inconsiderate? Does he have a mean streak that makes him want to hurt people by making unfair comments in public?

Or have it in for me? Is there something about me personally that he doesn’t like? Something that makes him want to hurt me?

Does he understand the impact of his actions? My book had steady sales for four days in a row, but after his “review” appeared, sales dropped off. While I don’t know for sure if his “review” caused the drop, what am I supposed to think?

And what am I supposed to do?

I should mention here that the only other review (with words in addition to stars) was a five-star review that had glowing praise for the book. (And no, it wasn’t written by me or any close friend.)

Obviously, I’m going to try to get Apple to pass judgement on the review. I think I have a case, but I don’t really think Apple will do a thing. As I mentioned at the start of this post, things like this happen all the time. Apple would need a full-time staff just to handle complaints about unfair reviews.

I’ll just have to live with it and hope potential buyers can see just how unfair it is.

And if you think book reviews have been the only source of angst for me, think again. This telemarketer’s “review” was so over the top, I had no trouble getting it removed.

Fight Unfair Reviews

As a business owner and author, all I can do is present my case for the other business owners and authors out there. Many of us work hard and seriously do our best to make customers and readers happy — or at least satisfied.

If you have a legitimate gripe about a product, company, or service, by all means, share it. If a product, company, or service did not meet your reasonable expectations, tell the world.

Throughout the years, I’ve gotten feedback about my work from people who have read and commented on my work. Not all of it was good. In every case possible, I took the negative points — the fair ones, anyway — to heart and used them to improve my work in the future. I’ve added new content to later editions of the same work, I’ve changed the way I present certain material. I want my work to be the best it can. I want my readers to be happy with my work. Legitimate, fair reviewers can help me — and others — be the best we can be.

But unfair reviews don’t help anyone.

See an unfair review online? Mark it unhelpful or report it (if possible). Weed out those unfair reviews so the fair ones get the attention they deserve.

Small business owners are depending on it.

The State of Macworld Expo

The end of an era? Looks that way to me.

When Apple announced, two years ago, that it would no longer attend Macworld Expo, lots of people said the announcement was Macworld Expo’s death knell. Like some other people, I thought that opinion was a both harsh and premature.

I don’t think that anymore.

On Friday, I did a presentation as a member of the Macworld Expo Conference faculty for the first time in at least eight years. I used to speak at Macworld Expo all the time, having at least one session in San Francisco and Boston (and later, New York) and even Toronto from about 1993 through 2002 or so. Back in the early 2000s, IDG took over the show and the conference management changed. They also went off in a new direction that stressed the creative aspects of working with the Mac. I was always more of a productivity person, so I didn’t fit in.

I still went to the show once in a while, but not very often. I came a few years ago, mostly to meet with one of my publishers. But that was it.

Looking back at it, I realize that I was deep in the Mac world at Apple’s first peak in popularity. The shows — especially in San Francisco — were huge. The very biggest shows took up both exhibit halls of Moscone Conference Center. All the big vendors were there — Apple, Microsoft, Adobe, Macromedia, Claris (later FileMaker), Quark — the list goes on and on. The show floor was buzzing all day long. The noise was deafening and there was a pure adrenaline rush on first entering the exhibit hall. And the products introduced! Even my husband talks about innovations like the Video Toaster (which, ironically, I believe ran on an Amiga). I remember all of Apple’s big hardware and software releases and the software demos that were both educational and entertaining. And how could I forget the Boston show where Mac OS 8 went on sale and my first Mac OS Visual QuickStart Guide sold out?

Afterwards, the parties would start. They were amazing affairs — the Exploratorium is a good example; the party sponsors rented the entire facility, leaving us to wander around and play with the exhibits. There was headliner entertainment, too: one year was Chris Isaac at one party and Jefferson Airplane at another. There were cruises and bungee jumps at Boston Harbor. There were full food, open bar parties at the top of the Fairmont in San Francisco. As one of the B+ list speakers/authors (in those days, anyway), I’d party hop with my peers. I remember one year bouncing from one party to the next with Bob Levitus, who always managed to get into all the parties, whether he had tickets or not.

Things change. Apple took a serious downturn. Things looked bad. Then Steve Jobs came back. The original iMac breathed new life into the company. More products followed. I remember seeing hundreds of buses all over San Francisco skinned with images of five colors of iMacs. But despite Apple’s subsequent successes, Macworld Expo was never quite the same. The show began to shrink.

What I saw on the show floor this year was a shock. The show was tiny — by old standards — occupying about half of one floor at the relatively new Moscone West building. At least 80% of the items on display could be classified as accessories — mostly protective or decorative covers — for the iPad and iPhone. There were very few Macintosh items.

Macworld Expo had become iAccessoryworld Expo.

Although most of the folks I spoke to about their thoughts on this matter seemed to agree with me — some more strongly than others — the members of the Macintosh press that I met there were surprisingly upbeat about it. One of them even commented that Microsoft’s support for the show is a good sign. Support for the show? They didn’t even have a booth! Having a party for a chosen few and being one of the sponsors on another party isn’t the kind of support I’d be upbeat about.

If I had travelled to San Francisco for the sole purpose of seeing the show floor — as I know many people did in the past — I would have been sorely disappointed. Disappointed enough to demand my money back. What I wouldn’t be able to get back was the travel time and expense and the three hours of my life spent trying to understand how so many accessory developers could think there was a market for yet another version of an iPad case. Or skin. Or screen protector.

The real value in Macworld Expo was the conference sessions — now more than ever. The conference management assembled a collection of experts — some old timers like me, some younger and newer to Mac OS (and iOS, of course) — and offered a variety of interesting tracks and sessions for Mac, iPhone, and iPad users.

My session about building your iPad for business was relatively well attended — the room was about half full. I received a handful of follow-up questions and a polite round of applause at the conclusion of my talk. Several of the attendees came up to the front of the room to thank me or offer complements. It was like the old days, but on a much smaller scale.

After all, Friday’s room could have held only about 100 people when, in the past, I did sessions that packed a room that seated more than 300.

And the meeting room area at Macworld Expo used to be busier than a high school hallway between classes each time a session let out. Now only a few dozen people meandered about, shuffling from room to room.

At least these people got something worthwhile for their money.

I know these are harsh words and, as a member of the Mac community with a long Macworld Expo history, it’s hard for me to type them. The conference faculty was treated quite well, with generously filled swag bags, a comfortable place to rest between sessions, and both breakfast and lunch every day. The session rooms were relatively well equipped. It’s hard to share negative opinions about Macworld Expo when IDG staff responsible for the conference part of the show treated me well. But if this blog post precludes me from ever speaking again at a Macworld Expo, so be it. I don’t sugar coat anything and I’m certainly not going to sugar coat this.

While I realize that the old days are long gone, I think that if IDG can’t do better than what I experienced this past week in San Francisco, they should throw in the towel on Macworld Expo and concentrate on better ways to share valuable information with Mac OS and iOS users.