The Storm

Frightening at night.

Arizona is known primarily for one thing: its brutally hot summers. To be fair, it’s only 110°F + for a few months and only in the lower elevations of the state. The rest of the state has much milder weather — at least in the summer. In the winter, places like Flagstaff and the Grand Canyon can get the same kinds of winter storms that caused me to flee the New York metro area years ago.

Our house in Wickenburg is at a slightly higher elevation than Phoenix: 2200 feet vs. 1000 feet in the Valley. Because of this, we get just about the same weather as Phoenix, although we tend to run 5°F cooler year-round. (This is one of the reasons I escape to northern Arizona or Washington State every summer.)

The autumn, winter, and spring weather, in general, is a monotony of perfectly clear sunny days. In the height of winter, nighttime temperatures might dip to below freezing, but it general climbs back up to the 60s or even 70s once the sun rises high into the cloudless sky. Rain is a welcome treat. Storms are a rarity.

We had a storm yesterday, however. A low came in from the Pacific coast, dragging along tons of moisture as it moved in from the southwest. We had low clouds all day long — it was one of the 10 or so days each year when it’s impossible to fly VFR. The rain came and went — a good, soaking rain that the desert really needs. The radar showed various shades of green throughout our area, with pink and blue (icy mix and snow) in higher elevations just 10 miles north.

It got dark and the rain continued into the night. Then the wind started. The weather forecast warned of a Wind Advisory with winds gusting as high as 58 mph throughout the area. It even suggested that vehicles stay off of I-10, which runs from the Los Angeles area through Phoenix and then south to Tucson before turning east again toward New Mexico.

I was alone at home last night with Jack the Dog and Alex the Bird. Jack wanted no part of the outdoors yesterday and it was tough just getting him out there long enough to do his business. We closed up the house around 7 PM, shutting off the lights downstairs so Alex could sleep. I watched a movie on our DVR while the wind started to whip up around the house. By the time I climbed into bed to read, the storm was in full swing.

It was the sound of the wind that prompted me to write this. I want to remember, in the future, how it sounded, so I figured I’d write it down in my journal — after all, that’s what this blog really is.

The wind had an otherworldly sound. It was the low frequency moan of a male voice, almost ghostly, rising and falling in pitch as as the wind’s intensity rose and fell. Rain pelted the flat roof and big windows. All this noise was accompanied by the rattling of the french doors that lead from our bedroom to upstairs patio and the pulsating of the window panes. More than once, I got up to check the doors to make sure they wouldn’t suddenly blow open.

Sometimes I heard a deep rumbling sound off in the distance. I’ve read time and time again that tornadoes sound like freight trains. I wondered whether there was any danger of that. Nothing in the forecast; I told myself not to worry.

Occasionally, the house shook on its foundation. It made me wonder what the wind speed really was. I dialed up the AWOS for Wickenburg Municipal Airport (E25) and listened to the automatically generated recording. Winds from 220 at 26 gusting to 39. I thought about how hurricane force winds would sound and feel against the house. I resolved yet again not to move into an area likely to get hurricanes or tornadoes.

I grew tired of reading and turned out the light. But I lay awake for a long time, listening to the sounds around me, comforted by the steady drone of the heat pump keeping the upstairs warm until its set-back time at 11 PM. Just as I was thinking about how unusual it was that we hadn’t lost power, the power failed. The heat-pump went quiet and the ambient light from my neighbor’s yard went dark. Now the only thing to hear and feel was the wind and the vibrations on the house.

I fell asleep a while later and slept remarkably well until 4 or 5 am. I woke suddenly and looked out the bedroom door toward the big window facing southeast. A bright splash of moonlight illuminated the shelves and floor there. The storm had cleared out. The waning moon, approaching its last quarter, was shining like a beacon over the desert.

Outside, the wind still howled. I fell back to sleep.

When a Stranger Calls

Another episode from my Truth is Stranger than Fiction files.

Yesterday, I picked up a charter flight from Scottsdale to Grand Canyon and back. The client’s agent booked the flight at 11 AM and I was supposed to pick up the client in Scottsdale at 12:30 PM. This is far less advance notice than I want, but pre-Christmas business is always slow — other than gift certificates, of course — and I wasn’t about to turn it down. Instead, I hustled my butt off and, at 12:30 PM, was walking into Scottsdale Airport terminal while a Landmark Aviation fueler topped off my helicopter’s tanks.

My passengers were not around. I had a voicemail and it was from them. They were at the FBO at the other side of the airport. Scottsdale has a terminal building and two FBOs. For some reason, no matter how much I stress that I meet passengers at the terminal, they always wind up at one of the two FBOs. In the background of their second voicemail, I heard the FBO staff member explain how to get to the terminal.

I figured I had about 3 minutes to hit the ladies room. I was just finishing my business there when my phone rang. Expecting my passengers, I answered it.

“Flying M, Maria speaking.”

“Is this Maria?”

I don’t understand this. I answer the phone the same way all the time and 50% of the calls start out with “Is this Maria?” Does anyone listen when they make a phone call?

I replied (as I always do), “Yes, this is Maria.”

“My name is Jean. Steve Smith told me to call you.”

So far, this meant nothing to me. I didn’t know a Steve Smith. I didn’t reply, as I let my brain work on this information.

My caller hurried on. “Steve Smith worked with your husband Mike about two years ago.”

At first, nothing. Then a glimmer. “Steve? The guy who makes the ribs? From Texas or someplace?”

“Oklahoma,” she replied, sounding relieved.

Steve deserves his own entry in my Stranger than Fiction files. The poor guy moved from Oklahoma to Phoenix to take a job with my husband Mike’s company. The first night he’s in town, staying at a hotel, thieves steal his truck with all of his belongings in it. Mike, who didn’t know him before that, is one of a few people to help him out as he recovers from that and settles into his new apartment. He came to our house one weekend and made us the best smoked ribs I’ve ever had from our smoker. But he’d left his wife (and kids?) back in Oklahoma and he missed them. One Monday morning, he simply didn’t show up for work. When they checked where he had been living, it had been cleaned out. He basically disappeared and we never heard from him again.

Until yesterday.

Jean was talking again. “I just moved into the Phoenix area. Steve said I should give you a call. I’m looking for a job and I was wondering if you knew of anything.”

WTF?

At this point, I was washing my hands, speaking to her from the inside of the ladies room at Scottsdale Airport’s main terminal through my Bluetooth earpiece. I was expecting my passengers to appear any minute. I had to brief them and hustle them out to the helicopter so they could catch a tour at the Grand Canyon in less than 90 minutes.

And this stranger, referred by a missing-in-action friend, was asking me if I could help her find a job?

“I don’t know of any jobs,” I said. “And I think it’s pretty strange that Steve gave you my number, considering he disappeared off the face of the earth two years ago and we never heard from him again.”

This seemed to surprise her. “Oh, well he always said such nice things about you.”

Like that mattered to me?

She was talking again, but I cut her off. “Listen, I’m waiting for some clients and I really can’t talk now. I can’t help you. Good luck with your job search. Goodbye.”

I heard her say goodbye as I pressed the disconnect button.

Thinking back on this, I’m amazed that it happened at all. This woman relocates into the 5th or 6th largest city in the country. A city with newspapers and Craig’s list and employment companies. But rather than tap into the wealth of all the job listings available to her, she cold calls a “friend” of a friend looking for help finding a job? Even if I was hiring, I wouldn’t hire her (unless I was hiring someone to make cold calls; she seems to have some skill at that). She’s obviously not interested in finding her own job and would prefer to have someone else find a job for her.

A stranger.

Maybe she thought I had a job to offer. Maybe that’s why she didn’t offer any details on the kind of job she was looking for. Hell, she didn’t even say what kind of work she did! Was she a secretary? A lawyer? A hair stylist? Who the hell knows? Maybe Steve told her I had a successful helicopter charter business and needed help. By being vague about the kind of job she was looking for, she thought she could wrangle an offer or interview out of me.

Not likely, for so many reasons.

I’m also left wondering if this was some kind of scam. (New Yorkers really can’t help wondering this when something strange happens. It’s in our blood.) Maybe she didn’t even know Steve. Maybe she found (or stole) his address book. Maybe she thought she would wriggle into some kind of friendly relationship with me. Maybe she thought I could help her find a place to live — or that she could move in with me. Or that she could get financial support from me with some kind of sob story.

If any of that is true, she really called the wrong person.

Video Flight with a Tyler Mini Gyro

New client, new equipment.

September 2010 Update:
Flying M Air is now the proud owner of a gyro-stabilized Moitek video camera mount, which is available to aerial photography clients. Learn more about this mount here.

I got the initial call about a month ago. A videographer from the east coast had to shoot aerial video footage of two properties in the Mesa/Chandler area of Arizona. Was I available?

There was more to it. The videographer was looking for someone who could fly 20 to 40 knots sideways so he could get point of view (POV) footage out one of the rear doors (which would be off, of course). He planned to use a Tyler Mini Gyro and would likely be dangling his legs out the helicopter door while shooting. He had his own harness and had worked with R44s before. This, however, was his first experience with the Tyler mount.

I met him at Falcon Field in Mesa, AZ last Tuesday. We met at the Heliponents ramp. I knew Barry from Heliponents from a shoot he’d done at Monument Valley about two years before. He’d been flying either a JetRanger or a LongRanger helicopter and they’d put a full-blown Wescam ball with counterweight on his ship. I’d been based at Monument Valley, at the Goulding’s airstrip to provide helicopter flight services for aerial photographers at the valley for a few days. We chatted briefly. I remembered him; he remembered me.

Tyler Mini Gyro

The Tyler Mini Gyro and its packing case, along with its run-up battery and the camera used with it. The mount can support much larger cameras.

Heliponents has a Tyler Mini Gyro that it leases out by the day. This $30K+ device is kind of like a monopod with a heavy duty, gyro-stabilized mount on top. There are springs in the monopod base, which is short and designed to sit on the user’s lap or between his legs in use. A large battery box provides 28 volt power. There are two adjustable handles to hold the entire thing. The camera goes on top. The two main parts — base and tripod leg– get tied off to the photographer or aircraft so it can’t fall out during flight.

I should mention here that I’ve done some work with video and gyros and wrote a lot about it here. We’d used a much smaller mount from Blue Sky Aerials called a Micro Gyro Mount. Our conclusion was that the best solution would have three gyros. This Tyler mount, although much more difficult to work with in a tight space, had three gyros. I was very interested in seeing the results.

My Client, in the helicopter

Here’s my client, posing for a photo before we started up and took off.

Barry and my client got the system set up. Barry ran up the gyros using one battery pack but planned to send us on our way with another, fully charged pack. I pulled both back doors off the helicopter. My client climbed into his harness. We brought the equipment out to the helicopter and wedged my client into the seat behind mine with it. We secured the big battery on the floor, then tied off my client and his equipment to the helicopter. He put his seatbelt on, too. I shot this photo before climbing in to start up. A while later, we were headed southeast, toward the first of two targets. I’d prepped in advance by converting the addresses to GPS coordinates using GoogleMaps, so we didn’t waste any time looking for the spot. We were on point within minutes of taking off.

The first site was difficult, with lots of high tension power lines. We needed to get footage of a golf course and two different clubhouses. My client likes sweeping, point-of-view shots, which meant I needed to do a lot of sideways flying while he shot straight out. The area was too confined to do any fast flying, but we did the best we could. One of the better series, which we repeated several times, had me flying sideways from north to south with the late afternoon sun at our tail. I’d start relatively high, off property, and come down lower as I flew in, breaking off near the clubhouse. The whole time, I was monitoring Falcon Field’s frequency, since we were right on the edge of its airspace.

We made quite a show for the folks on the ground, which is unfortunate. The video is supposed to just show the place from the air — but not with people gawking or waving (or perhaps shaking their fists?) at the camera.

For me, it was great, challenging flying. Sure, there are challenges in the other kinds of work I do, but aerial photo flying with a professional photographer who isn’t afraid to tell me exactly what he needs me to do is the most challenging of all. It forces me to really work for my money and it gets me in “the zone” — that place where I become one with the helicopter. And there’s nothing more rewarding than doing precision flying to complete a pass and having my client complement me when I’m done.

Of course, I have to admit that it was also easy. There was very little wind — less than 5 mph — and my single passenger weighed roughly what I do. The temperature was in the 80s, so density altitude was not an issue. I had no trouble flying sideways or even maintaining a lengthy, completely motionless, out-of-ground-effect hover. I couldn’t have asked for better precision flying conditions.

After spending at least 30 minutes over that property, we broke off to do the second property, which was farther south, in Phoenix Mesa Gateway (formerly Williams Gateway) airspace. As I was making contact with the controller, my client realized that the power cord had pulled out of the camera and the gyros had spun down. We flew lazy circles around the property for a good 10 minutes, giving the gyros a chance to spin up again. Then it was back to work shooting a clubhouse and some sports facilities. I think a shuffleboard competition was going on because the courts were full. The shiny court surfaces reflected the colors of the flags that flew on poles above them. And we realized that the folks waving to us from the pool might just be good footage to meet the marketing requirements of the videos.

We left Gateway’s space, then returned to our first property to redo a bunch of footage. We weren’t quite sure when the gyros got disconnected, so we redid most of it. Then we headed back to the airport. We’d flown over an hour on the mission; I’d also be billing for about a half hour or ferry time from my base in Deer Valley. (I’d like to note here that if I were still based in Wickenburg, I probably wouldn’t have gotten the job at all; no one wants to pay more for ferry time than mission flight time.)

Back at Heliponents, my client didn’t waste any time reviewing the shots he’d taken on a small video monitor he’d brought along. Most of them were great. He was very pleased. And I felt the kind of pride I usually feel when I realize that my helicopter and I form an important part of a photography client’s equipment.

As for the Tyler Mini Gyro, it costs roughly the same as the Blue Sky Aerials Micro Gyro Mount to rent (when you factor in shipping) and has the additional benefit of being available locally. I’m not sure, but it might be easier to use, too. While I think it’s overkill for my own little HD video camera, it’s a good match for the camera this client used or even larger models. I’m hoping I have an opportunity to recommend it to clients in the future.

Marketing Madness

I design and assemble 24 copies of a 12-page marketing piece for Flying M Air.

Phoenix Tour
River Tours
Moonlight Dinner Tour
Henry Wickenburg's Legacy
Sedona Tour or Day Trip
Grand Canyon Skywalk
Grand Canyon Day Trip
Meteor Crater

The Arizona tourist season is starting and will be in full-swing by mid November. That means it’s time for me to meet with Phoenix and Scottsdale hotel and resort concierges to make sure they’re aware of Flying M Air’s tours and day trips and to make it easy to sell them for me.

With the relocation of my helicopter from Wickenburg to a base much closer to my customers, I was able to cut prices on all of my tours and day trips. That should make them more attractive to customers. They are not, however, cheap. My lowest price tour is a 50-60 minute trip around Phoenix that costs $495 for up to 3 people. My most expensive flight is a day-long trip to Grand Canyon West’s Skywalk that includes at least four hours in the helicopter and all ground fees and costs $2,495 for up to three people. Ouch.

When you’re selling services with big price tags, you can’t expect a flyer printed on your Epson inkjet printer to impress anyone. You need to create marketing materials that will fully explain and illustrate what you’re offering, presented in a professional-looking package.

And that’s what I spent much of the past week doing.

Flying M AirI use plastic portfolio binders with a cover insert to prepare 12-page booklets about my company and its services. The cover has an 8×10 glossy photo of the helicopter with my company marketing design (the blue and red swirls).

Inside, there’s a “Welcome” letter, mostly for the use of hotel/resort guests who might be browsing the book on their own. It provides brief information about the company and urges them to book through a concierge. If a concierge isn’t available, however, they can call us directly for more information and reservations.

Next are full-color information sheets about the tours and day trips we offer. Each tour sheet includes at least two photos of the destination or route, full pricing information, and branding elements such as my logo. You can see thumbnails of these pages here, on the right side of this post. I created each of these sheets in InDesign, using photos from a collection I’ve been building steadily for about six years. When they were finished, I e-mailed them to the local KwikPrint. The folks there printed them out on their color laser printer. Although I have a color laser printer, their’s does a better job and, given the cost of consumables on mine, is actually cheaper. As you might imagine, all of these documents are available as downloadable PDFs from the Flying M Air Web site. I figure I spent about $200 on printing.

August 2009 AZ HighwaysI also included a copy of the front cover of the August 2009 issue of Arizona Highways magazine, which listed my company’s Southwest Circle Helicopter Adventure as “The best way to see Arizona in a week.” I clipped out the paragraph about us and pasted it onto the cover image so both the cover and the text are on the same page. The folks at KwikPrint handled the copies of these sheets,too. They look nice.

Then there’s a full page summary of all tours and day trips and their prices, including optional add-ons like Jeep tours or lunch stops.

Finally, there’s a page that provides information about our helicopter, including the make and model, engine specs, and passenger-friendly features.

Putting the books together was rather time consuming and tedious. We did it after dinner last night. Mike helped me. I spread piles of each page out along the table and we walked around the table, inserting pages into the booklet’s plastic sheets. It took about an hour to do 24 of them. I figure that if I would have paid a marketing firm to do the same job, it would have cost me at least $5K for design and document creation and $20 to $50 per booklet.

The resulting booklets are extremely attractive and professional. They present the image I want people to have of my business. The removable pages make it easy for a concierge to pull out a page and make a copy for a guest or co-worker. Frankly, the only way I could make this any better is to print individual booklets using something like iPhoto. But if you make them too nice, people take them as souvenirs — as I discovered the expensive way with a local guest ranch a few years ago.

But what’s most important about the booklets is that they provide all of the information a concierge needs to help a guest make an informed decision about a tour or day trip with Flying M Air. And that, after all, is the purpose of this exercise.

Later this week, I’ll start making the rounds with my husband, Mike, who has become the company’s Marketing Manager. By that time, we’ll have my new business cards back from the printer.

This season, it’s do or die in the Phoenix area. I’m determined to make it work.

It’s Not Supposed to Be Like This

It’s supposed to be cooler with at least a slight chance of rain here.

Just compared the forecast here, in Quincy, WA:
Quincy Forecast

to the weather back home, in Phoenix, AZ:
Phoenix Forecast

Clearly, I won’t be drying cherries anytime soon. In fact, if I could be used to cool cherries (which I can’t), I’d be in high demand.

The one thing I do miss being up here and not back in Arizona is the monsoon storms. Not only do they bring cooling rain, but the violent storms are amazing to watch. The steamy humidity that comes before and after, however, is something I don’t miss at all.