Earning Money with Your Blog

Without trashing it up.

Before I dive into this topic, I want to make it clear that I really hate the way some Web sites and blogs are so covered with advertising that it appears that the only reason the site/blog exists is to get visitors to click advertising links and earn money for the site/blog owner. You know what sites I’m talking about. It’s pretty obvious when advertisements take up more space in your browser window than the actual content you came to read.

(I’m actually involved with one of these sites. It’s a long story that’s still evolving. I’ll tell you more about it in a future article here. But my failure to provide the URL in this note should give you the idea that I’m not very proud of it.)

All that said, if you publish a Web site or blog and you’re not doing anything to monetize it, you’re leaving money on the table. And that point really hit home when I read that one of the bloggers I follow makes over $15,000 a month from Adsense revenue alone. Sheesh.

It seems that I need to walk a fine line between keeping my site free of advertisements (100% content per page, no revenue) and trashing it up with all the affiliate program and other advertisements I can get my hands on (25-50% content per page, some revenue).

After all, this site’s goal is not to make money. Sure, one goal is to promote my books and other work and support readers so they buy more books. And to attract new readers who buy books. There’s money there. But my other goals are to sound out about the things on my mind and take notes I can consult in the future about the things I do and see.

But can you imagine how much time I could spend doing, seeing, and blogging if my site brought in $15K/month?

(To be fair, you must consider the costs associated with maintaining such a site. If only 1% of a site’s visitors react to an advertisement by clicking on it — and that’s probably a high estimate — imagine how many visitors you need to crank up $15K of Adsense earnings. We’re talking thousands of page hits an hour. Those visitors eat up bandwidth at an alarming rate. Bandwidth costs money. So a bunch of that revenue is probably eaten up by hosting costs.)

One of the things that drives me is my own feeling towards advertising-heavy sites. I find them distasteful and I avoid them. That makes me think that if I filled my site with ads, people might use that as an excuse to stay away. Less visitors should mean less revenue, right?


Well, last week I started integrating Adsense ads into my sites. I’m trying to do it tastefully, with ads in various positions, depending on the site and the type of page. You may have noticed them. For the most part, they’re near the bottom of pages — which is not the recommended location to get clicks. wickenburg-az.com has a link unit across the top of the page, right beneath the header image. It’s color coordinated, so it fits in. There are text links at the bottom of single pages (that’s a page with a single article and all of its comments) on this site, and other text links in the sidebar for the Home and Category pages. wickenburg-az.com has a few image ads, which really concern me — some of them can be really tacky, with flashing graphics and obnoxious images. (I’m personally offended by some of the graphics in dating ads, like the ones you might see on Slate.com. They’re using women to sell sex.)

I also set up Adsense channels, which is another topic I need to write about here. They help me see where the revenue is coming from when I look at Adsense reports. Sure enough, my revenue stream took a big jump when I added the ads.

LinkShare  Referral  PrgToday, I set up LinkShare, an affiliate program that enables me to display all kinds of ads. Unlike Adsense, however, people have to buy something after clicking the link to earn me money. The percentages are higher, but what are the chances of someone actually clicking and buying?

With LinkShare, you choose the companies you want to represent and apply. I chose a bunch that I thought would interest my blog’s visitors. A bunch automatically accepted me. One declined me, but when I questioned them, they said it was an error and they approved me. Another declined me because I have no dedicated shopping areas on my site. In other words, they want sites with lots of ads. I’m waiting for a bunch of others.

Then I set up the WordPress Ad Rotator plugin to display a single 125×125 pixel “button” near the bottom of the Sidebar on all pages of this site. I had to manually copy and paste the code for every single ad I wanted to use. It took a long time and the task was boring and tedious. But it does display the clickable ads.

I could get fancy and set up the rotations based on categories, but I’m keeping it simple right now. I just want to see if this actually does earn revenue.

So that’s where I stand right now: ads from Adsense and LinkShare.

I’ll report on my progress when I start getting some reports from LinkShare. I’ll also put together that Adsense Channels article one of these days. I think it’s a great tool for seeing which pages and types of ads work best.

My New Year's Resolutions

The obligatory New Year’s Resolutions post.

Every year I make a New Year’s Resolution and every year I fail miserably at keeping it. Makes me wonder why I bother. I know a lot of other people don’t.

This year I have two New Year’s Resolutions:

  • Lose Weight/Get Fit. Yeah, that one. It’s the same one I’ve made for the past three years in a row. This year, however, I have a local gym membership and actually plan to use it. With a 90-minute workout 3 times a week and a more sensible diet, I can’t fail. (But we’ll see, won’t we?)
  • Getting Things Done: The Art of Stress-Free ProductivityGet More Organized. I am organized, but not nearly enough to keep my mind from getting stressed out when a bunch of things need doing. Mike bought me a copy of Getting Things Done: The Art of Stress-Free Productivity by David Allen. (From my Amazon.com wish list.) I started reading it last night and have already learned a lot of tips for handling the outrageous number of tasks that face me every day. I’m hoping it will help me become more organized so I can live life with a cleaner desk and a clearer idea of the tasks I need to complete daily.

So what I have here are the usual self-improvement resolutions. Yours might be the same. Or they might not. Care to share them with us? The Comments link is below.

Free to a Good Home: Carnivorous Fish

Banded Leporinus needs a new home.

They should have warned me when I bought it. No, better yet, they shouldn’t sell these fish at all.

Banded Leporinus closeupIt’s a Banded Leporinus and when I bought it, it was only about an inch long. With black and yellow stripes around its sleek body, I thought it was an attractive addition to my fish tank. Unfortunately, it liked to hide in the 55-gallon tank it shared with other fish (much like the incredible Ghost Knifefish I spent $20 on about a year ago) and I didn’t see it too often.

When I did see it, I was surprised to see how big it was getting. It seemed to grow like a weed. Soon it was about 10 inches long.

And that’s when I noticed that the other fish in the tank were disappearing. They weren’t dying and floating around the tank waiting for a scoop to the burial ground in kitchen sink’s disposal unit. They were simply disappearing, like they never existed.

I was down to about three fish when I realized what was going on. The Banded Leporinus was killing and eating his tank mates.

Banded Leporinus in my TankBy the time I got my old 20-gallon tank set up for his new home, he had just one neighbor left. I managed to catch him and put him in the new tank. He was not a happy camper. He kept bashing himself against the tank walls. Finally, he settled down in a natural “cave” I’d created for him by stacking a few rocks with a big rock over the top. And that’s where he is to this day, two years later. (And yes, I realize that a fish this size needs a much larger tank to survive in, but I’m not about to let him have my 55-gallon tank for himself.)

When I get down to the Phoenix area, I try to stop at a pet store and buy him some feeder fish. Those are the poor, defenseless goldfish they sell for about 12 cents each. I bought him 6 the first time. They were gone in 2 days. Since then, he’s managed to devour a dozen of them in less than 36 hours. He does it at night, when no one is looking. I’ve never actually seen him eat anything.

Nowadays, I throw some bloodworms (frozen or freeze-dried) and shrimp pellets in there for him. I’m tired of him and want him to either die or go away. But I don’t have the heart to kill him.

He gets very angry when I try to clean his tank. He bounces off the tank walls so much and so hard that he stuns himself and then kind of just floats around. I always wonder: Is this it? Can I get rid of him now? But then he recovers and slips into his cave, looking out at the living room and shying away from anyone walking by.

Anyway, this fish is free to anyone who wants him. Just come with a bucket (with a cover; he jumps!) or big piece of Tupperware and he’s yours.

Flying to Sedona (again)

A helicopter flight that has become routine.

As I write this, 36% of the site visitors who have taken the time to vote in my Most Interesting Topics Poll (that’s 11 people so far; I’m hoping for continued growth in that vote count) have said that Flying is the most interesting topic on this site. So I decided to devote this morning’s blog session to a flying article.

(For those of you just tuning in for the first time, among the hats I wear is a commercial helicopter pilot hat. I operate a Single Pilot Part 135 helicopter tour and charter company out of Wickenburg, AZ — Flying M Air.)

I flew yesterday. I flew three passengers from Wickenburg to Sedona and back. The passengers were originally from Russia and now live in the U.K. They’re staying at the Flying E Ranch, one of Wickenburg’s remaining three guest ranches.

I can’t get excited about this flight. It was so routine. After all, by now I must have flown from Wickenburg to Sedona and back at least 50 times.

The only thing unusual about the flight yesterday was visibility. In Arizona, it’s clear and sunny almost every day. Not only can I usually see the Weaver Mountains about 15 miles to the north, but I can usually see them clearly — that means I can distinguish rocks and canyons and other features from 15 miles away. But yesterday was different. It was hazy, as if a thin gauze had been stretched across my eyes. As I drove to the airport at about 10:00, it was apparent why: there was moisture in the air. There was condensation on my Jeep and even a little frost down where the horses were munching their morning meal. Imagine that. Moisture.

My passengers arrived early, all bundled up for the 50°F temperatures we expected in Sedona. After giving them their preflight briefing and loading them on board, I started the helicopter and waited for it to warm up. A few minutes later, we were on our way, climbing to the northeast into hazy skies.

The air was smooth, the sights were the same as usual (except for the haze) and I pointed them out faithfully to my passengers. They didn’t talk much, which is always a danger with me. I wind up talking to fill the silence, telling them more about the area than I usually do. I had three passengers on board, so I had to make sure I pointed out things on both sides of the helicopter — normally, with just two on board, I put them on the same side of the helicopter so I only have to point out things on one side.

We crossed the Weaver Mountains not far from the hidden cabins I’d discovered years before. Then we followed the Hassayampa River up toward Prescott, crossing the Bradshaws. My passengers were thrilled by the sight of snow on the north side of the moutains. I was thrilled by the fact that the haze had cleared out and it was a nice, clear day up there.

As we got close to town, I reported in to the tower at Prescott Airport. I planned to follow Route 69 a bit and then head toward the pass atop Mingus Mountain. This would have me cutting as much as one mile into Prescott’s airspace. (I normally go around it so I don’t have to talk to the tower, but our heavy weight had our airspeed a bit slower than usual and I wanted to save a few minutes of time.) We were over Prescott Valley when the tower pointed out a Baron about 400 feet above us, crossing in front of us. I descended about 500 feet — I was high because of all the mountains I’d have to cross — to stay out of his way. Then the tower cut me loose and I climbed up and over Mingus Mountain, reaching my highest elevation of the flight: about 8,000 feet.

West SedonaFrom there, I started a 1,000 fpm descent to the northwest, descending past the former ghost town of Jerome. I told my passengers about the first time I’d been there nearly 20 years ago when only a handful of people lived there. Now it was a booming tourist town, with art galleries and restaurants in the old buildings perched along its hillside. I showed them the open pit mine, then continued northwest to the red rocks. We did a red rocks tour on the way into Sedona, avoiding the flight path of the helicopter tour operators there, and landed at the airport.

Uneventful.

Of course, I’d been so concerned with getting my credit card terminal to work at the airport that I’d forgotten to bring a book or my laptop so I’d have something to do while my passengers went on their Jeep tour. Duh. After the Jeep picked them up, I walked over to Sedona’s restaurant for lunch. (I don’t think I can recommend the Chicken Alfredo with Broccoli; too thick and starchy, although the chicken was cooked nicely.) Then back to the terminal to wait.

I wound up renting a car from the car rental guy there. $20 for up to 3 hours (I think). I didn’t even have it two hours. I drove down off Airport Mesa and hit the New Frontiers grocery store at the bottom of the hill. It has a magnificent selection of cheese and a very knowledgeable cheese guy behind the counter. I tasted some cheeses and wound up buying them all. I also bough brussels sprouts on the stalk — something that’s simply not available in Wickenburg.Then into “uptown” Sedona to visit a bookstore (the Worm) which seemed to have fewer books than I remember. And coffee at the coffee shop across the street. Then back to the airport so I’d be there when my passengers returned.

I talked to everyone who worked at the airport. The car rental guy, the AZ Adventures helicopter tour guys, the FBO guys, and the Maverick helicopter tour guy. That kept me busy even after my passengers returned from the Jeep tour and went to have lunch at the airport restaurant. By 3:30 PM, they were back and it was time to go.

The return trip was almost as routine. The haze had moved in a bit and we were flying right into the sun. My hat was under my seat, so I had to shade my eyes with my hand once in a while. Instead of heading straight for the southern end of Mingus Mountain, we headed southeast to Oak Creek Village. My front seat passenger had his camera out and the red rocks were being illuminated by that gently filtered afternoon sun. The views out that side of the helicopter were great. I flew just past Oak Creek VIllage before turning to the southwest, back into the sun. The mountains rose as dark shapes silhouetted against the hazy light.

I didn’t have as much to say on the way back. Part of that was my intercom system, which was creating static again. (I have to fix that! It’s driving me nuts!) So I had the squelch set so it was less likely to make noise. My passengers weren’t talking anyway. They were just looking; the daughter, who was probably close to 18 years old, had her iPod on under her headset and probably wouldn’t have heard what we were saying anyway.

The farther south we flew, the worse the haze got. It was definitely brownish in color toward the Phoenix area — smog trapped in an inversion. At one point, we could clearly see a dark line in the sky that marked the inversion layer. Very unusual.

I flew them over Crown King, a tiny town in the Bradshaw Mountains. The main reason I go that way on the way back is that you can normally see Wickenburg Airport from the Crown King area — a distance of about 23 nautical miles. But not yesterday. The haze was so complete that if I didn’t have my GPS set to Wickenburg (or at least a heading in mind) I would have strayed off course. I simply couldn’t see that far away. Even Lake Pleasant was difficult to see from the air, although I did point it out for my passengers as we flew about 10 miles north of its northern edge.

We were over the Monte Cristo mine on Constellation Road when I was still trying to figure out exactly where we were. When I saw the mine shaft and buildings, I thought I’d stumbled upon a mine I’d never seen before. Then I recognized it and was surprised that we were so close to town. Less than 10 miles to the airport, according to my GPS. I could just about make out reflections downtown and the scars of the earth around the airport.

I flew over town and then headed out to Flying E to show them the ranch where they were staying from the air. (That’s something I do for people staying in our local hotels and guest ranches.) Then we landed by the fuel pumps at the airport. I cooled down and shut down.

Routine.

After a while, flying the same route over and over does become routine or — dare I say it? — boring. Sedona is a place of incredible beauty and the best way to appreciate its beauty is to see it from the air. Yet when you’ve seen it as many times as I have, the impact of all that beauty fades. That’s one of the things I talked to the FBO guys in Sedona about. They both agreed that when they’d first come to Sedona, they were amazed at its beauty. Now, living with it all around them every day, it simply isn’t a big deal.

I felt like that when I flew at the Grand Canyon, too. Don’t get me wrong — it never got so boring that I’d prefer to fly elsewhere. I just wished I had the freedom to alter my flight path for a slightly different view or a new way of seeing things.

And here in Wickenburg. The upstairs front windows of my home look out over the Weaver Mountains in the distance. When I first moved into the house, I thought it was a view I’d never grow tired of. But I did. Kind of. I’m not sure why.

I’d be interested in hearing from other pilots who fly in beautiful places and have somehow lost sight of that beauty because of routine. Use the Comments link.

Amazon.com Wish Lists

A great way to let people know what you want.

I’ve maintained an Amazon.com wish list for at least a year now. I do it for two reasons:

  • To keep track of the books, DVDs, CDs, and other items I want. When I place an order with Amazon.com for something I need and I either need another item to get free shipping or want to piggyback a little gift to myself on that order, I pick something off the list and buy it in the same order.
  • To let other people know about the books, DVDs, CDs, and other items I want. This is especially useful for family members around the holidays, when they don’t know what to get me. But it’s also nice for site visitors. After all, I’ve bought Amazon.com wish list items for other bloggers and software developers. I thought maybe someone might want to surprise me.

My list grows. I add more things to it than I actually get. In fact, I added about 10 books today (after going through a back issue of Bookmarks).

My Amazon.com wish list didn’t help my mother buy me a Christmas gift this year. I sent her the link to my list and she e-mailed me back saying, “Is that all you have on the list? Books and movies?”

When I told her that was it, she didn’t reply. But the Friday before Christmas, she e-mailed me to let me know she’d sent my Christmas gift late. I still haven’t gotten it, but I know she didn’t buy anything on my Amazon.com wish list. I’m imagining a sweater (I live in Arizona) from Belk, a Florida-based department store. I distinctly remember the fruit trees she bought me for my birthday a few years ago. Yes. Live fruit trees. Apple and pear, I believe. (Remember, I live in the Sonoran desert of Arizona.) I sent them back to her in Florida. They probably died en route — she never mentioned them. The trees are one of the reasons I created the wish list.

I don’t get it. The wish list includes items ranging in price from about $10 to $75. A person can choose any number of things to buy a perfect gift for his/her budget. Shipping is usually free for orders over $25. And ordering is as simple as clicking a few onscreen buttons. (She even has DSL now!) I know my brother and sister would have used the wish list if they hadn’t bought us a wonderful set of Calphalon cookware for a combo Christmas/Wedding present. (Something else on a wish list.)

So apparently it’s up to me to eat away at the wish list by piggybacking items with other things I need to buy. That’s okay. The wish list is there when I need it, so I won’t forget what items I want.

Anyway, I recommend creating an Amazon.com wish list if you don’t already have one. Then keep the link handy for the next time someone asks what you want for Christmas or your birthday. But if your mom is like mine, add a few things other than just books and CDs. Otherwise, you might wind up with a sweater, too.