Earning Money with Your Blog

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Without trashing it up.

Before I dive into this topic, I want to make it clear that I really hate the way some Web sites and blogs are so covered with advertising that it appears that the only reason the site/blog exists is to get visitors to click advertising links and earn money for the site/blog owner. You know what sites I’m talking about. It’s pretty obvious when advertisements take up more space in your browser window than the actual content you came to read.

(I’m actually involved with one of these sites. It’s a long story that’s still evolving. I’ll tell you more about it in a future article here. But my failure to provide the URL in this note should give you the idea that I’m not very proud of it.)

All that said, if you publish a Web site or blog and you’re not doing anything to monetize it, you’re leaving money on the table. And that point really hit home when I read that one of the bloggers I follow makes over $15,000 a month from Adsense revenue alone. Sheesh.

It seems that I need to walk a fine line between keeping my site free of advertisements (100% content per page, no revenue) and trashing it up with all the affiliate program and other advertisements I can get my hands on (25-50% content per page, some revenue).

After all, this site’s goal is not to make money. Sure, one goal is to promote my books and other work and support readers so they buy more books. And to attract new readers who buy books. There’s money there. But my other goals are to sound out about the things on my mind and take notes I can consult in the future about the things I do and see.

But can you imagine how much time I could spend doing, seeing, and blogging if my site brought in $15K/month?

(To be fair, you must consider the costs associated with maintaining such a site. If only 1% of a site’s visitors react to an advertisement by clicking on it — and that’s probably a high estimate — imagine how many visitors you need to crank up $15K of Adsense earnings. We’re talking thousands of page hits an hour. Those visitors eat up bandwidth at an alarming rate. Bandwidth costs money. So a bunch of that revenue is probably eaten up by hosting costs.)

One of the things that drives me is my own feeling towards advertising-heavy sites. I find them distasteful and I avoid them. That makes me think that if I filled my site with ads, people might use that as an excuse to stay away. Less visitors should mean less revenue, right?


Well, last week I started integrating Adsense ads into my sites. I’m trying to do it tastefully, with ads in various positions, depending on the site and the type of page. You may have noticed them. For the most part, they’re near the bottom of pages — which is not the recommended location to get clicks. wickenburg-az.com has a link unit across the top of the page, right beneath the header image. It’s color coordinated, so it fits in. There are text links at the bottom of single pages (that’s a page with a single article and all of its comments) on this site, and other text links in the sidebar for the Home and Category pages. wickenburg-az.com has a few image ads, which really concern me — some of them can be really tacky, with flashing graphics and obnoxious images. (I’m personally offended by some of the graphics in dating ads, like the ones you might see on Slate.com. They’re using women to sell sex.)

I also set up Adsense channels, which is another topic I need to write about here. They help me see where the revenue is coming from when I look at Adsense reports. Sure enough, my revenue stream took a big jump when I added the ads.

LinkShare Referral PrgToday, I set up LinkShare, an affiliate program that enables me to display all kinds of ads. Unlike Adsense, however, people have to buy something after clicking the link to earn me money. The percentages are higher, but what are the chances of someone actually clicking and buying?

With LinkShare, you choose the companies you want to represent and apply. I chose a bunch that I thought would interest my blog’s visitors. A bunch automatically accepted me. One declined me, but when I questioned them, they said it was an error and they approved me. Another declined me because I have no dedicated shopping areas on my site. In other words, they want sites with lots of ads. I’m waiting for a bunch of others.

Then I set up the WordPress Ad Rotator plugin to display a single 125×125 pixel “button” near the bottom of the Sidebar on all pages of this site. I had to manually copy and paste the code for every single ad I wanted to use. It took a long time and the task was boring and tedious. But it does display the clickable ads.

I could get fancy and set up the rotations based on categories, but I’m keeping it simple right now. I just want to see if this actually does earn revenue.

So that’s where I stand right now: ads from Adsense and LinkShare.

I’ll report on my progress when I start getting some reports from LinkShare. I’ll also put together that Adsense Channels article one of these days. I think it’s a great tool for seeing which pages and types of ads work best.

Only 2% of Web Users Use RSS?

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Depressing but not surprising.

A Reuter’s article titled “Untangle the World Wide Web with RSS” by Robert MacMillan explains what RSS is and goes on to discuss why so few people use it:

So, why are so few people using it?

Only 2 percent of online consumers bother, according to Forrester, and more than half of that group is 40 years old or younger.

For starters, the name is deadly for attracting “average” Internet users — people who use the Web and handle e-mail, but quail at inscrutabilities like “service-oriented architecture” and “robust enterprise solutions.”

Then there are the orange buttons you find on Web pages. Clicking one produces a jumble of computer codes. It’s hardly the path to popularity.

I have my own thoughts about this. After all, I’ve only recently developed my own way to use RSS effectively after several false starts with the technology. Here’s what I think (for that it’s worth):

  • Too many feeds have excerpts only, thus requiring you to go to the Web site to read the whole article. I admit that I’m guilty of setting up my feed the same way. (Two reasons: some of my posts are so long that they simply don’t “fit” in a Feedburner feed (which has a limited size) and many of my posts are format-intensive, making them less easy to read/understand in an aggregator window.) I’ve since resolved that issue by using my aggregator as a sort of “index” to new articles, allowing the ones I want to read to load in Firefox in the background while I browse new topics, and reading them when I’m finished browsing. That’s my technique, but it might not work for everyone.
  • Posts aren’t always easy to read in the RSS aggregator window. Much of a site’s formatting is lost — at least in my reader, Endo) and sometimes that formatting helps readability.
  • Not everyone likes to learn how to use new software that might make them more productive. I’m like that. After wasting so much time learning software I wound up not using, I’m very hesitant to learn new software I might not use either. That’s why it took me so long to get an offline blog editor, despite Miraz’s glowing praise about MarsEdit. (I wound up with Ecto; go figure.) And for the record, she was right — how could anyone maintain a WordPress blog without an offline post editor?
  • Some sites have simply too much content. I subscribed to RichardDawkins.net for a full 36 hours before I was overwhelmed with the number of new posts. While I find his area of expertise interesting (atheism), I simply cannot devote that much time to it. This, by the way, is the same reason I don’t subscribe to mailing lists.
  • If you don’t check your RSS aggregator regularly, you can easily be overwhelmed with the number of new articles to review/read. This is what caused my first few false starts. I solved that problem by deleting all of the preprogrammed subscriptions and adding just the ones I found and liked. (Which is why an article I wrote on Monday asked for suggestions.)

And, of course, I agree with the Reuter’s article author that RSS simply isn’t user-friendly enough to attract less experienced computer users. Clicking an RSS link or “orange button” doesn’t subscribe you to anything. It just displays the feed’s source code on the screen. How can that make any newbie comfortable?

But, given time, I think RSS will catch on and attract more users. It has to. With all the content out there, anyone serious about keeping up has to have a good tool to get all the links and summaries in one place. It finally sucked me in.

And, by the way, I now know why I don’t read the news on Reuters.com: they split each article up into so many pages that you spend more time clicking links for the next page than actually reading.

Tools to Help You Minimize Distractions on your Mac

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So you can get things done.

The biggest source of distractions for me these days is my computer itself. There are just so many other things to do with it (blogging, researching stuff on the ‘Net, e-mailing, playing with images, etc.) than the things I should be doing (working on my Excel book, writing articles for Informit.com, taking care of accounting matters, etc).

Evidently, I’m not the only person with this problem. It was covered on MacBreak Weekly, one of the podcasts I’ve been listening to these days. A summary of some of the tools discussed on the program is covered on 43 Folders: “MacBreak: Minimize distractions on your Mac.”

My favorite: Spirited Away to hide inactive windows.

If you’ve got the distraction problem as bad as I do, good luck getting over it.

Sunrise & Sunset in iCal

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Must-have data — at least for me.

It may sound strange to folks who live in the world of alarm clocks and wrist watches, but my life’s calendar is managed by the sun. I wake early — before sunrise this time of year — and I sometimes can’t do things until after the sun has come up. As a pilot, I also need to know when the sun will rise and set so I can schedule sunrise and sunset flights, night flights, and photo flights, all of which depend on the sun for timing.

Each year, I export the daily sunrise and sunset information from Time Palette, a shareware application that provides various almanac information, into a FileMaker Pro database I created, which turns the exported data into real dates and times. I then export the Sunrise and Sunset info as separate FileMaker Pro files. I import those into iCal Filter, which enables me to export them back out as iCal .ics files. I open those file to import the information into iCal, thus displaying sunrise and sunset times on my iCal calendar.

Although it seems like a lot of work, I only do it once a year and then I’m set for the entire year.

If you’re interested in the .ics files for your location, I could probably be charmed into whipping up the files for you in exchange for one of the items on my Amazon.com wish list. (I really like surprises.) I might even throw in the moonrise/moonset times; I’m working on adding them, too.

My New Year's Resolutions

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The obligatory New Year’s Resolutions post.

Every year I make a New Year’s Resolution and every year I fail miserably at keeping it. Makes me wonder why I bother. I know a lot of other people don’t.

This year I have two New Year’s Resolutions:

  • Lose Weight/Get Fit. Yeah, that one. It’s the same one I’ve made for the past three years in a row. This year, however, I have a local gym membership and actually plan to use it. With a 90-minute workout 3 times a week and a more sensible diet, I can’t fail. (But we’ll see, won’t we?)
  • Getting Things Done: The Art of Stress-Free ProductivityGet More Organized. I am organized, but not nearly enough to keep my mind from getting stressed out when a bunch of things need doing. Mike bought me a copy of Getting Things Done: The Art of Stress-Free Productivity by David Allen. (From my Amazon.com wish list.) I started reading it last night and have already learned a lot of tips for handling the outrageous number of tasks that face me every day. I’m hoping it will help me become more organized so I can live life with a cleaner desk and a clearer idea of the tasks I need to complete daily.

So what I have here are the usual self-improvement resolutions. Yours might be the same. Or they might not. Care to share them with us? The Comments link is below.