Stress Levels Rise as Blogging Frequency Falls

Something I’ve noticed.

You may have noticed that my blogging activity has dropped off again. There are two reasons for this:

  • I’ve tried three times to write a blog entry and all three times the text is moving off on a tangent that leads to a dead end. I’m blocked.
  • I’m working against three deadlines, only one of which is self-imposed, to get a bunch of stuff done. I can’t seem to work as quickly as I used to.

Whatever the reason, I’m blogging less and feeling more stressed. Some people might argue that those two things are not related, but I think they are, at least in part.

When I start my day with a blog post, as I did each day last week, I feel good about myself and ready to start the day. Maybe it’s because I’ve managed to produce something at the very start of my day, before most folks are even awake. Maybe it’s because it sets the pace of my day to get more done. Maybe it’s because writing in my blog often helps get things off my chest or out of my head, stored in a safe place so I can clear them from my mind. In any case, blogging helps me to think and to work better.

What’s on My Mind

This week I’ve got a ton on my mind.

My company was mentioned in Arizona Highways magazine and that has led to a dramatic increase in calls for my flying services. In the past two weeks, I’ve sold three 6-day excursions and have at least two other people seriously considering it. If this pace keeps up, I’ll be flying two to three excursions a month during the spring and autumn months. While this is a great thing, it also brings on a lot of stress — making reservations, worrying about customer satisfaction, thinking about weather and helicopter maintenance issues — the list goes on and on.

This stress is only complicated by the fact that I’m working on a book revision that I need to have done by mid-May. While the software I’m writing about isn’t technically even in beta yet, it’s pretty stable. But there are a few features that simply don’t work. I don’t have access to the bug reporter, where I normally contribute to the company’s efforts to identify and squash bugs, so I don’t know if they are aware of the little problems I’m seeing. And, in the back of my mind, is the possibility that the software’s interface might change. I’m 5 chapters into a 24 chapter book right now — a book rich with thousands of screen shots — and if there’s a major interface change tomorrow or next week or as I’m wrapping up, I’ll have to do the whole revision all over again. How’s that for a stressful thought?

And why do I need the book done by mid-May? That’s another stressful situation. I’ve been contracted for cherry drying in Washington State this summer. Unfortunately, I haven’t been given a start date yet. It’ll take me a week to get the helicopter up to Seattle for its annual inspection, come home to get my truck and trailer, and drive back up there to my contract starting point. But I don’t have any details about where or when I’ll begin work. I could theoretically get a call next week — while I’m on one of my excursions — telling me to report in on May 5. I’d have to scramble hard to make that happen.

Related to this is my need to fill at least one seat on the flight from the Phoenix area to the Seattle area. It’s about a 10 hour flight and the cost of such a flight is enormous. I need a couple of passengers or a helicopter pilot interested in building time to bring in some revenue for the flight. Trouble is, it’s hard to get the word out, few people who hear about it understand what an incredible opportunity the flight is, and those people who do want to go simply don’t have that kind of money. My summer profitability depends, in part, on covering my costs for the ferry flight with revenue.

And on top of all this is the video project from hell, which I prefer not to discuss here until it has been resolved.

So you can see why my mind might not be tuned in properly for blogging.

Taking it One Day at a Time

I know that the best way to work through this stressful time is to take one day at a time and get as much done as possible. My main motivation is peace of mind. The more things I complete, the fewer things I’ll have on my mind to stress me out. While some thing are out of my control — will they change the user interface of the software? will I be called to Washington before mid May? — others aren’t. I just need to plug away at them until I get them taken care of.

And I need to blog every morning. It sure does feel better when I do.

Blessed by Arizona Highways

A great magazine gives my business a much needed shot in the arm.

Arizona Highways has long been one of my favorite magazines. There’s no other magazine that consistently shows off the beauty of our state with high quality photographs and articles that paint pictures with words. I’m sure that more than a few people have been lured to Arizona by something they saw in the pages of Arizona Highways. And I’m sure plenty of us have remained to make Arizona our home.

Last fall, I had to follow the route of Flying M Air’s Southwest Circle Helicopter Adventure. I’d hired a video production company to make a promotional video about my company and wanted footage from every location we visited, from Phoenix to Monument Valley. There would be a videographer on board for the entire six-day trip and another following in a truck with equipment they expected to need at each location. Since I had a spare seat on the helicopter, I decided to offer it to two different high quality travel publications. The idea was to put a photographer or writer on board and maybe build a relationship with that publication to trade flight time with advertising.

At least that was the idea.

The Arizona Highways editor responded quickly. He assigned one of the magazine’s writers, Keridwen Cornelius, to accompany us and write up a story about the excursion. If everything worked out well and they could use what she wrote, they’d send a photographer out to get pictures later.

Arizona HighwaysI was thrilled, but didn’t really expect much. I certainly didn’t expect the 10 pages about my Southwest Circle Helicopter Adventure that appeared in the May 2009 issue.

I got my advance copies about two weeks ago. I ate up Keridwen’s words and aerial photographer Adriel Heisey’s photographs. The article is amazing. Keridwen gave readers a look into her mind as she experienced each part of the excursion, from our departure from the Terminal 3 Helipad at Sky Harbor Airport to our winding canyon flight down the Verde River — and everything in between. For the first time ever, I’m able to understand how people who don’t usually fly around Arizona in helicopters see and feel about the magnificent terrain.

(By the way, this is one of the reasons I like to fly people who don’t usually fly. I get to experience a bit of the wonder of it all through their eyes.)

The magazine reached subscribers on Friday, April 10. That’s when my phone started ringing. I’ve been answering questions and sending out printed literature ever since. The Flying M Air Web site has also been busy, with about four times the hits it usually gets. The magazine just hit the newsstands and the Arizona Highways Web site. I formally announced it on Flying M Air’s Web site and began offering a 10% discount for all excursions booked before June 30.

And yesterday I booked an excursion for a couple from Pine, AZ for the last week in this month.

To say that this is a breakthrough for me is an understatement. One of the toughest things about building a small business is getting the word out about your services — especially when your services have a limited market and are relatively costly. My company is the only one in the country offering multi-day excursions by helicopter. But I can spend thousands of dollars on advertising and not be able to reach the right people. After all, ads are ads — we see so many ads, we know how to filter them out. But editorial content is different. And there’s nothing better than seeing a positive report about a product or service written by an objective third party.

I feel extremely fortunate to have my business covered in such a way.

I hope everyone reading this goes out and tracks down a copy of the May 2009 Arizona Highways. I really think you’ll enjoy every single page.

Hoodoo Run (by Helicopter)

Low-level, high speed run down a Utah canyon lined with hoodoos.

Hoodoos — in case you’re not familiar with the term — are pillars of stone shaped by wind and rain over long periods of time. The most famous hoodoos in the U.S. are the ones at Bryce Canyon. They’re red rock columns on the edge of a crescent-shaped cliff. (Bryce Canyon isn’t technically a canyon at all.)

But there are other hoodoos in other places out west — including up the Wahweap Creek near Lake Powell.

While doing this weekend’s video work, we paid the Wahweap Hoodoos a visit. They were a lot lower and closer to the ground than I thought and will probably not make it into our final video production. The rocks in this video are just a few hoodoo-like structures in the area. I flew past them with my POV.1 camera fastened to the helicopter’s nose. Although the footage appears to be in slow motion, it’s not. I was moving at roughly 90 knots for most of the run.

Enjoy.

Too Much to Do, Too Little Time

And a check ride report.

I realized this morning that I never did report on my check ride. When I mentioned that I was prepping for it, I promised a report the next day. That was a week ago.

In my defense, I’ve been unreasonably busy. Here’s a rundown of how I spent the past seven days.:

Friday I’ve Got Flying on My Mind

On Friday morning, I took my Part 135 check ride with an FAA examiner. It was a non-event. I didn’t fly as well as I wanted to — I guess having an FAA inspector sitting next to you while you’re flying and wondering what he was going to do to play with your head (think pulling circuit breakers, chopping the throttle, etc.) is enough to make me a nervous wreck. But I flew good enough. And once I realized the test part was over, I actually flew very well. I want to write more about this, but don’t have the time right now.

When it was over and I put the helicopter away, I had to start prepping for another round of house guests. I ran around like a nut, taking care of errands and prepping my office for use as a second guest room. I was still at it when my husband arrived with the house guests: his mother and her friend.

Saturday at Buckeye

Saturday was our big annual Buckeye gig. This was our fifth year at the Buckeye Air Fair and I hope I can do it for 15 years. I enjoy it so much. I do cheap helicopter rides priced low enough that folks can (and do) bring their kids. I think I flew just as many kids under 15 as I did adults. One flight was just three kids aged maybe 4 to 7. It was nonstop flying from 9:30 AM, when the first takers climbed on board to 3:15 PM, a full hour and a quarter after the end of the event. I had to shut down once for fuel and a bathroom break, but I didn’t even get much to eat.

I wanted to write about that, too — especially about the flight down from Wickenburg — but I just haven’t had time. Now the memories aren’t quite as fresh and I don’t think I could write something interesting about it.

Sunday’s Road Trip, with Helicopters and Big Band Music

On Sunday, I was on the road at 7:15 AM, heading west in my little Honda S2000. Road trip. I had to go to Ventura for a week for work, but I wanted to stop at Anaheim on the way to check out Heli Expo.

HeliExpoThe show was at least three times the size of the last one I’d gone to, which was back in 2004 in Las Vegas. It was like a candy store for rotor-heads like me, with millions of dollars in hardware sitting out on plush carpeting for us to caress and drool over. And climb on board to sit in cockpits. I didn’t take many pictures — it was just to damn crowded.

One of the highlights was meeting a Twitter friend, Keith Gill. Keith flies the big iron — including Air Cranes — all over the world. He’d just come in from a firefighting gig in Australia and was prepping for another gig somewhere else. Keith writes a blog called “Helicopter Pilot, Will Travel” with lots of great, real-life stories about his flying and travel experiences. I highly recommend it for anyone interested in what being a helicopter pilot is all about.

Another highlight was meeting Dennis Raubenheimer of HeliNews. I’d written an article for them at it appeared in the current issue. He had two copies for me and I eagerly opened one as soon as I had it in my hot little hands. I was thrilled to see that they’d used all of the photos I sent, many of which featured my helicopter. My only regret is that the magazine is based in Australia and few U.S. pilots (or helicopter operators interested in hiring pilots) would see it. Can’t wait to hand off a copy to Ed, my local mechanic, who is featured in a bunch of the photos.

After leaving the show at 5 PM, I took a roundabout route up to Burbank, successfully avoiding any Oscars traffic in the Hollywood area. I was meeting another Twitter friend, SaxDiva (Leanne), for the first time. She’s a college professor who teaches business by day and plays saxophone and other woodwind instruments in the evening. She was doing a big band gig at a Burbank restaurant called Victorio’s. I’d been wanting to meet her for a while and we finally connected. Another friend of mine, Deb Shadovitz, joined me for dinner. Leanne sat with us between sets and we got to meet a bunch of the other band members, including a singer who sounded an awful lot like Tony Bennett. There’s nothing quite like good food and good music at the end of the day. If you live in the Burbank, CA area, I highly recommend Victorio’s on a Sunday evening for a casual night out with live music and dancing.

From there, it was a nightime drive to Ventura. I only made one wrong turn getting on the freeway. I was in my room, 400+ road miles from home, ready to pass out, by 10:15 PM.

Talk about a long day.

Monday, Tuesday, Wednesday: Work, Work, Work

I spent much of the first three days of the week in a soundproofed booth, recording a new video for Lynda.com. The rooms are like isolation chambers that completely shut out the sound from outside them. The work is pretty basic, but often frustrating as I trip over my own tongue to get the words out. I’m not really at liberty to say what the course is about yet — I’d rather keep it a surprise to the folks who don’t already know. (No spoilers in the comments, please!)

We did the live action footage yesterday. That’s when I get dolled up with makeup, etc. and talk to a camera. I was fumbling through the takes and was starting to think I’d never get it right when I absolutely nailed the last one. What a relief!

The Week’s Not Over

The week has two more days left in it and I’ll be working in Ventura both days. I think I’ll need both of them to get the material recorded. If I finish before noon on Friday, I’ll drive home. If I finish after 3 on Friday, I’ll spend the night here again. If I finish sometime between noon and 3, I’ll make a decision then.

At home, Mike is entertaining our house guests. They leave on Monday. I have nothing scheduled next week, but I know I’ll be doing at least one flight, probably to Sedona. I already have a flight booked for the week after that, too.

Too much to do. Too little time. It seems to be the story of my life.

I need a vacation!

Submarine

A shot from over Lake Powell.

My husband and I flew up to Lake Powell the other day to take care of some business. Among our chores was a photo flight up the lake as far as The Rincon (about 79 miles uplake from the dam at Page).

SubmarineMike took this shot as we began our flight uplake. It features Padres Butte, which is known by local tour pilots as “submarine” because it looks like a submarine conning tower. There was very little wind on the lake the reflections were outrageous. The lake is as blue as ever, but if we’d taken this shot later in the afternoon, the buttes and surrounding cliffs would have looked much redder. This shot was taken around 1:30 PM.

Mike was shooting still photos while I shot video. He’s a pilot now, so we had the dual controls in. When he shot, I’d fly. When I shot, he’d fly. It worked out pretty well. We had both our doors off, so there’s no glare. We were, however, pretty darn cold — it was only 50°F up there and when you’re cruising at 80 knots with the doors off, you can’t help but get cold.

I have more photos from this trip and I’ll be uploading them to my photo gallery as I share them here.