Stress Levels Rise as Blogging Frequency Falls

Something I’ve noticed.

You may have noticed that my blogging activity has dropped off again. There are two reasons for this:

  • I’ve tried three times to write a blog entry and all three times the text is moving off on a tangent that leads to a dead end. I’m blocked.
  • I’m working against three deadlines, only one of which is self-imposed, to get a bunch of stuff done. I can’t seem to work as quickly as I used to.

Whatever the reason, I’m blogging less and feeling more stressed. Some people might argue that those two things are not related, but I think they are, at least in part.

When I start my day with a blog post, as I did each day last week, I feel good about myself and ready to start the day. Maybe it’s because I’ve managed to produce something at the very start of my day, before most folks are even awake. Maybe it’s because it sets the pace of my day to get more done. Maybe it’s because writing in my blog often helps get things off my chest or out of my head, stored in a safe place so I can clear them from my mind. In any case, blogging helps me to think and to work better.

What’s on My Mind

This week I’ve got a ton on my mind.

My company was mentioned in Arizona Highways magazine and that has led to a dramatic increase in calls for my flying services. In the past two weeks, I’ve sold three 6-day excursions and have at least two other people seriously considering it. If this pace keeps up, I’ll be flying two to three excursions a month during the spring and autumn months. While this is a great thing, it also brings on a lot of stress — making reservations, worrying about customer satisfaction, thinking about weather and helicopter maintenance issues — the list goes on and on.

This stress is only complicated by the fact that I’m working on a book revision that I need to have done by mid-May. While the software I’m writing about isn’t technically even in beta yet, it’s pretty stable. But there are a few features that simply don’t work. I don’t have access to the bug reporter, where I normally contribute to the company’s efforts to identify and squash bugs, so I don’t know if they are aware of the little problems I’m seeing. And, in the back of my mind, is the possibility that the software’s interface might change. I’m 5 chapters into a 24 chapter book right now — a book rich with thousands of screen shots — and if there’s a major interface change tomorrow or next week or as I’m wrapping up, I’ll have to do the whole revision all over again. How’s that for a stressful thought?

And why do I need the book done by mid-May? That’s another stressful situation. I’ve been contracted for cherry drying in Washington State this summer. Unfortunately, I haven’t been given a start date yet. It’ll take me a week to get the helicopter up to Seattle for its annual inspection, come home to get my truck and trailer, and drive back up there to my contract starting point. But I don’t have any details about where or when I’ll begin work. I could theoretically get a call next week — while I’m on one of my excursions — telling me to report in on May 5. I’d have to scramble hard to make that happen.

Related to this is my need to fill at least one seat on the flight from the Phoenix area to the Seattle area. It’s about a 10 hour flight and the cost of such a flight is enormous. I need a couple of passengers or a helicopter pilot interested in building time to bring in some revenue for the flight. Trouble is, it’s hard to get the word out, few people who hear about it understand what an incredible opportunity the flight is, and those people who do want to go simply don’t have that kind of money. My summer profitability depends, in part, on covering my costs for the ferry flight with revenue.

And on top of all this is the video project from hell, which I prefer not to discuss here until it has been resolved.

So you can see why my mind might not be tuned in properly for blogging.

Taking it One Day at a Time

I know that the best way to work through this stressful time is to take one day at a time and get as much done as possible. My main motivation is peace of mind. The more things I complete, the fewer things I’ll have on my mind to stress me out. While some thing are out of my control — will they change the user interface of the software? will I be called to Washington before mid May? — others aren’t. I just need to plug away at them until I get them taken care of.

And I need to blog every morning. It sure does feel better when I do.

Blessed by Arizona Highways

A great magazine gives my business a much needed shot in the arm.

Arizona Highways has long been one of my favorite magazines. There’s no other magazine that consistently shows off the beauty of our state with high quality photographs and articles that paint pictures with words. I’m sure that more than a few people have been lured to Arizona by something they saw in the pages of Arizona Highways. And I’m sure plenty of us have remained to make Arizona our home.

Last fall, I had to follow the route of Flying M Air’s Southwest Circle Helicopter Adventure. I’d hired a video production company to make a promotional video about my company and wanted footage from every location we visited, from Phoenix to Monument Valley. There would be a videographer on board for the entire six-day trip and another following in a truck with equipment they expected to need at each location. Since I had a spare seat on the helicopter, I decided to offer it to two different high quality travel publications. The idea was to put a photographer or writer on board and maybe build a relationship with that publication to trade flight time with advertising.

At least that was the idea.

The Arizona Highways editor responded quickly. He assigned one of the magazine’s writers, Keridwen Cornelius, to accompany us and write up a story about the excursion. If everything worked out well and they could use what she wrote, they’d send a photographer out to get pictures later.

Arizona HighwaysI was thrilled, but didn’t really expect much. I certainly didn’t expect the 10 pages about my Southwest Circle Helicopter Adventure that appeared in the May 2009 issue.

I got my advance copies about two weeks ago. I ate up Keridwen’s words and aerial photographer Adriel Heisey’s photographs. The article is amazing. Keridwen gave readers a look into her mind as she experienced each part of the excursion, from our departure from the Terminal 3 Helipad at Sky Harbor Airport to our winding canyon flight down the Verde River — and everything in between. For the first time ever, I’m able to understand how people who don’t usually fly around Arizona in helicopters see and feel about the magnificent terrain.

(By the way, this is one of the reasons I like to fly people who don’t usually fly. I get to experience a bit of the wonder of it all through their eyes.)

The magazine reached subscribers on Friday, April 10. That’s when my phone started ringing. I’ve been answering questions and sending out printed literature ever since. The Flying M Air Web site has also been busy, with about four times the hits it usually gets. The magazine just hit the newsstands and the Arizona Highways Web site. I formally announced it on Flying M Air’s Web site and began offering a 10% discount for all excursions booked before June 30.

And yesterday I booked an excursion for a couple from Pine, AZ for the last week in this month.

To say that this is a breakthrough for me is an understatement. One of the toughest things about building a small business is getting the word out about your services — especially when your services have a limited market and are relatively costly. My company is the only one in the country offering multi-day excursions by helicopter. But I can spend thousands of dollars on advertising and not be able to reach the right people. After all, ads are ads — we see so many ads, we know how to filter them out. But editorial content is different. And there’s nothing better than seeing a positive report about a product or service written by an objective third party.

I feel extremely fortunate to have my business covered in such a way.

I hope everyone reading this goes out and tracks down a copy of the May 2009 Arizona Highways. I really think you’ll enjoy every single page.

Another Season of Cherry Drying Planned

I finally have a plan for the summer.

Yesterday morning, I received a fax I’d been waiting for. It was from a helicopter services company based in central Washington state, not far from the Columbia River. I’d worked as a subcontractor to a subcontractor for them last year to dry cherries with my helicopter. This year, with the middle man out of the picture, I contacted them directly, offering my helicopter and services.

And then I waited.

Normally, cherry contracts start going out in March. This year, with the economy so questionable, the contracts went out a month late. My buddy, Jim, got his on Friday. When mine didn’t arrive by Saturday, I assumed they had enough pilots. After all, there’s a glut of them without jobs and plenty of flight schools that are finding themselves with plenty of helicopters and CFIs but not enough students. I assumed they’d chosen someone else — likely someone closer to the orchards — instead of me.

But on Monday morning, the fax arrived. It laid out the terms for my minimum 21-day contract. The money offered was the same as last year. If fuel prices stay stable — rather than spiking to new highs as they did last year — I’ll do okay. If it rains a lot — and I have my fingers crossed — I’ll actually bring home a decent amount of money. Maybe even enough to pay off my camper loan.

The Logistics

Although a specific start date wasn’t mentioned, I could start the contract as soon as May 15. It’s more likely, however, that I’ll be starting around June 1, as I did last year. Apparently, the cherry crop is running late again.

I told them I need a week’s notice to get the helicopter into position. Because of the distance involved — I’m about 1,000 miles away — it’s a multiple-step process to get all my playing pieces on the board:

  • Ferry the helicopter from Wickenburg to Seattle’s Boeing Field. I have two empty seats for this flight and am actively seeking one or two people to fill them. You can learn more about it here; I can’t exaggerate what an incredible experience this flight is — especially since I let my passengers choose the route. This flight will take 2 to 4 days, depending on what my passengers have in mind.
  • Drop off the helicopter for its annual inspection. I use the services of Rich Carter, who is probably one of the top 5 Robinson mechanics in the country.
  • Fly via airline back to Phoenix.
  • Prepare my camper and truck.
  • Drive from Wickenburg to my first base of operations in Washington State. If my truck behaves and the weather holds, I can do the 1,200-mile drive in two long days.
  • Set up the camper in a campground or grower field.
  • Take an airliner from Wenatchee, WA to Seattle, WA.
  • Ferry my helicopter from Seattle to my first base of operations.

I figure the absolute quickest I can do all this is five days. I’m hoping I get seven.

Of course, I can do a lot of the preparations this month, so when I return from Seattle, I can just hook up the camper and go. The preparations include giving my camper a total check out, loading it up with the things I’ll need to live and work in it for up to eight weeks, and fixing a few little broken things, like the DC jack in the kitchen area, which I use to power my iPod. I’m also considering the installation of a satellite dish that’ll get me Internet as well as television — although I don’t usually bring a TV with me.

Well, at least I can try to do the preparations. I’m working on a book this month and promised my editor I’d be done by month-end.

The Ferry Flight

San FranciscoThe ferry flight is the part I’m looking forward to most. Last year’s route took us due west across the Arizona and California deserts to the coast at San Luis Obispo. We then flew up the coast all the way to San Francisco, where the marine layer pushed us inland. We overnighted at the north end of Napa Valley, then pushed on to Portland the next day, doing a good portion of that flight over the coast, too. The last day, we made the quick flight to Seattle with a flyby of Mt. St. Helens, which was steaming. I still remember those towering waterfalls from snow melt off the cinder cone. You can read about each day of the flight and see more photos here, here, and here.

It’s pretty important that I get paying passengers on board for this flight, so I’ve cut my usual charter rate down to below my cost in an effort to attract deal seekers who want a once-in-a-lifetime flight experience. That’s my preferred approach.

Plan B is to offer the flight to helicopter pilots who want to build time in an R44. The trouble with this plan is the extra effort involved: I need to get the pilot on my insurance, which means he needs to have a certain minimum number of flight hours in R44s and has to have taken the Robinson factory safety course. The rate I offer these guys is lower than my charter rate, so I’d have to eat more of the ferry cost. And, of course, if someone is paying me for the privilege of flying my aircraft, I have to let him or her fly it. Frankly, I like to fly — even 10 hours worth — and would prefer to fly it myself. So Plan B, while certainly possible, is not my preference.

Plan C is even more distasteful. It means flying up there by myself. The good part of that is that I can do all the flying on whatever route I choose. The bad part is that I won’t get any of my ferry costs covered. And since my ferry costs are significant for a 10-hour flight, I’d rather get them covered than have the pleasure of a solo flight.

Besides, it’s nice to have company.

Settling In

Once all my tools are up there, I can settle in to wherever I’m based. I’ll likely spend 3 weeks at the first base and, with luck, get moved to another base farther north after that. Last year I started on the Columbia River near Quincy (south of Wenatchee), moved north to Pateros and Brewster, and then moved back to the high country around Quincy. Then I was done, having been on call for seven weeks with only two days of flying.

No, last year was not profitable. I just about broke even. But it was nice to get away from Arizona’s heat and do something that wasn’t tourism-related.

My TrailerHow much I “settle in” is questionable. While I had the trailer parked in the same campground spot for almost two full months last year (see photo) and spent 10 days at a motel in Pateros, this year I’m more likely to be moving the camper around. It’s pretty much self-sufficient — with solar panels that should keep the batteries charged on those long, summer days — but I’d like to get a full or partial hookup. I’m not opposed to parking on a grower’s property or even at an airport where the helicopter would be based.

I would like to minimize the number of times I have to move it, though. It takes about an hour to set up or break down camp, due to the nature of the pop-out beds. I don’t mind doing all this work, but if it happens to be a very rainy season, I’m not sure whether I’ll have time to do it. I’ve been told to expect 10-hour flying days if it’s a wet one.

Looking Ahead

I’m looking forward to the trip and the challenges it presents. I had a pretty crappy winter here in Arizona, dealing with a lot of bull that I’ll likely blog about sometime in the future, when it’s all a dim memory. While my company’s inclusion in the May 2009 issue of Arizona Highways magazine is already helping me book excursions for the upcoming fall flying season — and perhaps even one or two excursions before I leave for the summer — it’s not going to help me in the summer months, when I really do hate flying here. You cannot imagine the heat, and escaping the heat to the high country introduces all kinds of problems because of high density altitude. Cherry drying is challenging, tedious, and dangerous work, but it’s a change.

And I thrive on change.

Read More Posts about Cherry Drying:

How to Start Your Own Helicopter Charter Business

A guide for the folks who really want to know.

Lately, I’ve been getting a lot of blog comments and e-mail messages from wannabe helicopter pilots. They’re seeing the reality of the current helicopter job market: too many entry-level pilots, too few jobs, low starting pay, and training that’ll cost them $60,000 to $80,000.

On Job Markets & Flight Schools

They might be reading about this in a post that remains the most popular of all time on this blog: “The Helicopter Job Market.” I wrote this piece just over two years ago, in March 2007 at the height of Silver State’s rise to power as a helicopter flight school. I was tired of seeing young guys (mostly) get conned by promises of $80,000/year jobs that just didn’t exist for newly minted commercial helicopter pilots. I wanted to warn them, but without actively speaking out against Silver State and the companies that had adopted their strategy to turn a quick buck. In all honesty, I didn’t want to get sued. I just wanted readers to consider reality before signing on the dotted line.

We all know what happened to Silver State. It was a Ponzi scheme of sorts that built a massive flight school on the money of tomorrow’s students. When students stopped signing up — due to their inability to get financing or a case of the smarts — and bills came due, Silver State collapsed, leaving many students in debt without their certificates and hundreds of low-time pilots looking for work. It’s a tragedy, not only for the people scrambling to pay the cost of the flight training they may or may not have gotten, but the dumping of so many low-time pilots on the job market made it easy for employers to pick and choose and drop pay rates. The best of the desperate got the entry level jobs they wanted. The others were left out in the cold.

And when the economy began to tank, even the employers cut back. Big seasonal employers at the Grand Canyon and Alaska hired fewer pilots than ever this year and even employers in the Gulf of Mexico began laying off pilots.

The Do-It-Yourself Alternative

Some wannabe pilots think there’s another way to build a flying career, a sort of do-it-yourself method.

Maybe they see from this blog that I didn’t go the usual route — that is, private pilot to commercial pilot to certified flight instructor to get that first 1,000 hours to get an entry level job, etc. Instead, I got my commercial ticket and started my own helicopter charter business. Then I got a bigger helicopter and a Part 135 certificate and, for all appearances, seem to be happily raking in the dough while flying around in my own helicopter.

That’s what they see, anyway.

Lately, they’ve begun commenting on this blog and sending me e-mail, asking for advice. While requests for advice from new or wannabe pilots aren’t anything new, what is new is that the advice they want is about how to start their own helicopter charter companies. Apparently, they believe that since they won’t be able to easily get a job, they will be able to start their own business as a kind of “shortcut” to the career they want.

Here’s My Approach

So I’ve written this blog post to answer these questions from my experience. Here’s my step-by-step approach. If you’re looking for the secret of my success, you might want to print this out for future reference:

  1. Spend $50,000 to learn how to fly helicopters and get a commercial helicopter license.
  2. Spend another $30,000 to $50,000 to build time so you can fly safely under most conditions.
  3. Spend $346,000 or more to buy a helicopter, about $10,000 per year to maintain it, and $12,000 to $32,000 a year to insure it.
  4. Spend 4 to 24 months preparing the paperwork and working with the FAA to apply for a Part 135 certificate. Then take and pass a Part 135 check ride. Then repeat the check ride process every year.
  5. Spend another $10,000 to $30,000 on advertising and marketing.
  6. Take lots of calls from people who can’t understand why you can’t fly them around for the cost of fuel or want you to fly them for free or are trying to get you to donate to their charitable cause. Then get the occasional call that leads to real work for someone who appreciates what you do and understand what it costs.
  7. After ten years and close to a million dollars spent building and maintaining your business, sit back and watch your investment in time and money languish in an economy where few people want to or can spend money on your services.

Get the idea?

At the Big Sandy Shoot
My $346,000 investment, parked at an event in the desert.

There’s an old saying: “The best way to make a million dollars in aviation is to start with two million dollars.

I’m not complaining. It’s nice having a helicopter. It would be even nicer if I could afford to fly it whenever I wanted to.

But the simple reality is that starting a helicopter charter business is a huge money suck. My aviation business spends more money than most pilots earn each year. If I didn’t have another good source of income, I wouldn’t be able to afford having this business at all.

In Conclusion

If you think that starting your own helicopter charter business is a quick and easy, money-saving way to build a career as a helicopter pilot, think again. It’s neither quick nor money-saving.

But sure. It’s easy. Just add time and money.

Escalante Run (by Helicopter)

Another high-speed run up a canyon.

I don’t want anyone to think I do this regularly. I don’t. It’s dangerous. An engine failure at this altitude/speed/terrain combination would be very, very ugly. I won’t do this with paying passengers aboard — unless we’re on a video mission that requires it. I do wear a life jacket any time I’m flying over a body of water beyond glide distance to land. Yes, I do take risks when I need to. But I also try to minimize them any way I can.

I needed this footage for one of my video projects. I figured that it might make an interesting video, if set to music, on my blog. So here it is.