The Blog Posts I Wanted to Write this Week…

…but couldn’t because I’m writing something I’m getting paid to write.

If I had to choose between writing blog posts and writing 400+ page books about using computers, I’d take the blog posts any day. They’re shorter — I can knock one off in an hour or less — so I get immediate gratification. They’re also about a wide range of topics I choose to write about, so they can be a lot of fun to write. I can include color photos and other illustrations that don’t require me to set up a computer screen just so and snap a picture. Best of all, I can archive them here in my blog with almost 2,000 others, building a living journal of what’s going on on my life. You don’t know how much I love reading blog posts from the past five years of blogging just to remember what was on my mind back then.

200907212014.jpgBut I’m not blogging much this week. I’m writing something else: a 648-page revision to my Mac OS X Visual QuickStart Guide to cover the features of Snow Leopard.

I’m working my proverbial butt off on this book. 648 pages is a lot of pages. And, as usual, I’m not just writing it but also laying it out, page by page, using InDesign CS4. So I’m sitting in front of my 24″ iMac and my new 13″ MacBook Pro, both of which are set up on the dining table in my camper, typing, mousing, screen-snapping, and Photoshopping my way through the project. I have 4 of the book’s 25 chapters left to churn out — roughly 120 pages. My editors (production and copy) are keeping up with me nicely, so we’re turning around finished chapters at an amazing rate. Even my indexer is hard at work with the first 18 chapters properly numbered and ready to index.

A lot of people think I fly for a living. I don’t. This is what I do for a living. I write books about how to use computers.

Of course, when you do something for a living, that means you get paid to do it. I get advances on the books I write and when they sell a bunch of copies, I get quarterly royalty checks. That’s how I pay my bills and, when my helicopter business isn’t busy enough to pay its bills, my writing work pays its bills, too.

I don’t get paid to blog. And I don’t have blogging deadlines. And my blog will never become a bestseller, featured in the Apple store and on Amazon.com. (Yes, it’s true that the first edition of my Mac OS Visual QuickStart Guide, which covered Mac OS 8, got all the way up to #41 in rank on Amazon.com.) So I set my priorities accordingly and my priorities tell me to get this book off my plate so they’ll send me more money and I can get to work on the two books lined up right behind it.

Yes, you read that right: this is the first of three books I have to revise this summer. The other two, which I’m not at liberty to discuss right now, are also more than 400 pages. Each.

But I thought I’d take a moment to list the blog posts I didn’t write this week:

  • Where I was when Neil Armstrong stepped foot on the moon. I was almost eight years old and my mother kept me and my six-year-old sister up to watch the activities on television. It was late and I was tired. It was boring. But my mother said that we were watching history. All I can remember is wondering what was taking so long for them to come out and why there was so much beeping in the sound.
  • Miscellaneous Political Things. I’m thinking about Sarah Palin, who isn’t a quitter or a dead fish, but gave up mid-term, likely to pursue book and television deals while she’s still hot. I pray she doesn’t try running for president. I’d hate to get a real count of the number of Americans stupid enough to vote for someone who doesn’t know Africa is a continent and thinks living in a state between Canada and Russia gives her foreign policy experience. I’m thinking of Mark Sanford, the South Carolina governor who disappeared off the face of the earth for 5 days without telling anyone where he was going, leaving his state unmanaged so he could pursue an extra-marital affair. I’m thinking of that same guy giving Clinton grief for being serviced by an intern in his office, insisting Clinton resign and now not resigning himself. I’m wondering whether his name will appear beside the word hypocrite in dictionaries or Wikipedia. I’m thinking of the guy who owes him a good dinner (or maybe an all-expense paid trip to Argentina), John Ensign, the Nevada senator who, under threat of blackmail, revealed that he’d had an affair with a member of his staff (no pun intended). A member of a Christian Ministry that calls itself the Promise Keepers, he evidently didn’t think his marriage vows were a promise worth keeping. And I’m thinking of a wise Latina, Sonia Sottomayor, allowing herself to be submitted to the indignity of cross-examination by members of the Republican party trying to make her look hot-headed and unprofessional. They failed because, after all, she is a wise Latina indeed.
  • Blessed by Arizona Highways (Again). My phone started ringing this week with more calls for Flying M Air’s Southwest Circle Helicopter Adventure. Someone had written in a blog comment that I was listed on page 29 of “AZ Magazine.” Turns out, the listing is in Arizona HIghways magazine, the same publication that did a 10-page story on my company’s excursions in the May 2009 issue. This time, I’m listed as the “Best Way to See Arizona in a Week” in the August 2009 issue. While I’m thrilled to be getting the additional press, I’m also a bit worried — I didn’t bring enough marketing material with me to send out the info packets that are being requested daily.
  • My New Old Mechanic. That would be a brief post about how glad I am that my original R44 helicopter mechanic has left the company he worked for to go solo. His boss wouldn’t let him fix my helicopter because of insurance issues and I wound up with a long line of inferior mechanics. Until recently, of course, when I started getting my annual done up here in Washington state. But now I can use my old mechanic for my 100-hour inspections each winter and feel good about the quality of maintenance.
  • Helicopter ArtworkAn Orchard Party with Three Helicopters. That would be an account of the party my friend Jim and I attended near Othello, WA the other day. I was invited by another cherry pilot I’d met on my blog and was meeting her for the first time. Jim came along. We both flew — in two helicopters. We had great Mexican food, met really nice people, and gave 12 lucky raffle winners helicopter rides around the orchards. We were promised artwork from the kids (hopefully like this piece I received last week after giving a grower’s kids a ride) so maybe I’ll blog about it then.
  • The Evolution of Twitter. This would cover my observations of two Twitter accounts I maintain, how I maintain them, and what the results are. I’m pretty sure I’ll write this one sometime this month.
  • On Skeptics. Why I’m a skeptic and how it makes me look at the world. I haven’t thought this one out much yet, so I might still write it. I know it needs to be written.

These are only a few topics I didn’t get a chance to write about. And if you know me, you know I’d write a lot more than I’ve written here. But when I get this book done, I have about a week before I need to start the next one. Maybe I’ll churn out some fresh and interesting content then.

Or maybe I’ll get out of this camper and away from my computer and enjoy the area while I’m here.

Pay the Writer (and the Pilot and the Photographer…)

A rant worth watching.

One of my Twitter friends, @PattyHankins, retweeted a link to the video embedded here. It’s an interview with author Harlan Ellison, clipped from the upcoming documentary film, Dreams with Sharp Teeth. In it, Ellison rants against people expecting professionals to work for free and the writers who are willing to work for free.

As Patty points out, this applies to photography, too. But as a writer and a helicopter pilot who has often been asked to work for free, it really hits home for me. Too many organizations expect you to work for free, as if your association with them will pay you for your time and expertise. That’s just wrong.

Watch this video. Ellison uses some colorful language throughout, but no more colorful than I’d use if I were sufficiently riled up and not afraid to speak candidly in front of a camera.

Always Link to the Source

The author deserves it.

The other day, I read an excellent post by journalist Dan Tynan titled “My Job and welcome to it.” If you are a journalist, blogger, or other type of writer — or have dreams of becoming any of these things — I highly recommend that you read this. It might open up your eyes about how a professional writer works and how the decline in print journalism is affecting them. Many thanks to @estherschindler on Twitter for including this link among the dozens she tweets each day.

In it, he laments about the way his work is echoed on the Web:

And, of course, the blogosphere may pick it up. Kind-hearted conscientious bloggers will write a one paragraph summary and link to the story, citing the source where they found it (though not necessarily the original source). Some will add their own commentary or expertise, though this is pretty rare. Others will lift the story wholesale, but retain my byline and some notion of where they originally found the story. And some evil bloggers will lift the content and claim it as their own, the bastards.

From all of this I get exactly bupkis. Oh, there’s added exposure I suppose. I do always put a link to my own blog (Tynan on Tech) in the bio, and sometimes I see a small traffic spike. But really, the benefit to me personally is next to nil.

I added the emphasis in the first paragraph. It’s the point of this post: that too many bloggers and online content creators are linking back to their sources — but not necessarily the original source.

I see this on Twitter all the time. The Huffington Post, which apparently regurgitates top news and opinion items with a blurb and a quote — sometimes quite lengthy, going beyond what’s considered “fair use” — is frequently linked to from Twitter, Digg, and other sites. The only organization that benefits from this is the one that echoes the content — in this case, The Huffington Post — not the author of the original work or the organization that paid for the work to be written. The result of this is a potential loss of credit and advertising revenue for the true source. People read the meat of the content on the aggregating site, and don’t bother to dig deeper at the source. This not only contributes to the problems we’re having in the world of journalism, but it feeds the “think for me” attitude of so many people who are trying to consume the information that’s out there. After all, why should I read an entire article and form my own opinion when an organization like The Huffington Post can deliver the highlights and opinion for me?

Don’t get me wrong. I’m not bashing The Huffington Post. It does serve a purpose. What I am criticizing, however, is the inability of people to recognize the source of someone’s hard work and to share a link to that source rather than to the regurgitated version on another site.

Oddly enough, another link shared on Twitter soon after the link referenced (and properly linked to) above rammed this point home — at least in my mind. It was a link to an article by Mack Collier titled “Five reasons you have a crappy blog.” I read the article, which I found interesting, and was surprised to find a statement buried at the bottom of it that said:

Mack Collier blogs at The Viral Garden. His original post ran here.

I clicked the link on the word “here” and wound up at Mack’s blog, where the exact same post appeared, but with the title “Five reasons why your company blog sucks.” (I guess the word “sucks” was too outrageous for the other site.)

This worried me. Had the other site, the one my Twitter friend linked to, stolen the content from Mack? I went so far as to fire off an e-mail message to him, apologizing for my snoopiness and asking whether he’d given the other site permission. He wrote back promptly, assuring me that he had.

Whew.

Content theft is a major concern of all writers and bloggers. I’ve seen other sites steal content from newspapers and other bloggers and I’m always aware of when it may be happening again.

My point is this: if you’re going to share a link to content with someone, share a link to the original source. (Yes, “original source” is redundant, but I think redundancy is required here.) The same article — or a good portion of its content — might appear multiple times on the Web. The original author deserves to have his work written where it appeared first. This helps him gauge the popularity of a post or topic. It helps concentrate all comments related to the post in one place. If he’s been paid by the source site to write the content, it helps earn him points with the publisher that’ll get him more work in the future or increase his level of compensation. It could also help with advertising revenues if you click an ad on the site.

And you can bet that when I tweeted the link, I used Mack’s site as the source.

Writing Tips: Making the Switch to a Writing Career

Advice from the trenches.

Nineteen years ago, I left my full-time job as a Senior Financial Analyst for a Fortune 100 corporation to begin a career as a freelance writer.

Some Ancient History

The job I left was a good job. I was in my late 20s, bringing in more than $45K a year. In 1990, that was a pretty good salary. I’d been with the company for two and a half years after five years with the New York City Comptroller’s Office and was on the fast track for upper financial management. If I’d stuck around, I probably would have doubled my salary in two to three years.

But although I was good at what I did and I didn’t mind the work, it wasn’t what I wanted to do with my life. I didn’t want to be just another corporate grunt, working 40 to 60 hours a week in an office park 30 miles from home, living for weekends and vacation time. I was tired of wearing suits and heels and pretending that the work I did was important or even meaningful. I was a number cruncher, drawing the conclusions my bosses wanted from numbers we couldn’t change. It was bullshit.

I’d gotten to where I was by going to college — I was the first one in my family to do so — and getting a BBA in accounting. I liked working with numbers and I was good at it. When you’re starting college at 17, what do you know about life or careers? I came from a lower middle class family and all I knew is that I didn’t want to be poor. Accountants made a lot of money, I liked working with numbers. It seemed like the right answer.

Until I got into my junior year at college. That’s when I started to realize that what I did in college would determine what I did for a living when I finished. And I didn’t want to be an accountant. I wanted to be a writer.

I remember calling up my mother and telling her that I wanted to change my major to journalism. I remember her freaking out, telling me I’d never make a living as a writer, that I’d starve. She wanted me to become a CPA. She, like so many mothers out there, wanted her children to succeed in careers she could brag about. “My daughter is a CPA” sounds a lot better than “My daughter is a reporter for Newsday.” (Newsday was the daily newspaper out on Long Island in New York, where we lived at the time.) That’s not to say I planned to write for Newsday, but it was probably what she was thinking.

So I backed down and stuck with accounting. It was a decision I’ve regretted for nearly 30 years.

It was also the last time I listened to my mother.

As you might imagine, in May of 1990, when I called my mother to tell her I was leaving my secure, high-paying job to become a freelance writer, she freaked out. But there really wasn’t anything she could say to stop me.

Don’t Leap before You Look

Now those of you who are reading this might think I was very brave to take this rash step. But it wasn’t rash. It was well thought out and executed.

You see, I didn’t just throw away a career and start scrambling for work. I already had a project lined up. A company I’d done some part-time training for wanted a five day computer course about using computers for auditing. Computers were relatively new at the time and laptops were cutting edge technology. Some of the better funded corporate internal auditing departments — including the one I’d spent two years in — were buying laptops for their staff. The training organization saw a market for a course written by a computer “expert” with a background in auditing. Someone with writing skills. Me.

The course paid $10,000. It wasn’t something I could work on while continuing my full-time job — it was just too intense. My boss wouldn’t give me a leave of absence, so I quit. Simple as that.

But $10,000 certainly wasn’t enough to live on, so I needed to line up other work. I got a job as a per diem instructor for a computer training organization. They called me in when they needed me and paid me by the day. Some weeks I’d get just one day of work. Other weeks I’d get four days. They tried to hire me as a full-timer, but I wanted no part of that.

As I worked on the auditing with computers course and did some per-diem training, I started networking. I got other, better paying contract computer work. I sent out queries and book proposals. I got an assignment as a ghost writer for four chapters of a computer book. I built a relationship with one of the co-authors of that book. Together, we sold another book to another publisher. I sent out other proposals on my own. I got my first solo book contract. I got assignments from computer magazines. I got my own column in one.

All this happened over a period of three years. By then, I was securely entrenched in my new career as a computer how-to writer and trainer. Within two more years of hard work, publishers were coming to me, offering me books.

The point is, I didn’t jump ship without a solid plan that would keep me earning money while I could build my writing career.

I think I was smart. And I think some other people are dumb.

Like my old friend Mary (not her real name). I wrote about her once before in this blog. She always wanted to be a novelist and one day she decided her full-time job was holding her back from succeeding. She quit and spent her days in her apartment, supposedly writing. A year later, she was out of money and deep in debt with her family. Her novel wasn’t done, either. She was forced to go back to work. To my knowledge, she still hasn’t had a novel published.

That’s the dumb way of starting a career as a writer.

Take Things Seriously

I think Mary’s story is a good example of someone who simply isn’t taking a writing career seriously. Unless you’re independently wealthy or have the financial support of someone with a lot of patience, you can’t just throw away a real job to try your hand at writing.

And yes, I did just say “real job.” A real job is a job that pays you money. When I left my real job, I had two other real jobs lined up: the big writing project and the computer training work. Mary had nothing lined up. She just had a vague idea about writing a novel. She didn’t even have any ideas about who would publish it. And in case you don’t realize it, it’s tough to make s living as a novelist unless your work is published so people can buy it.

Of course, nowadays many people don’t have a choice about leaving a real job. Their employers or the economy itself might have made the choice for them. Layoffs and business closings currently have over 15 million Americans out of work. That’s as of now — who knows what the situation might be like in six months or a year? If you’ve always dreamed about starting that writing career and you suddenly find yourself out of a real job and with plenty of time on your hands, this might be the time to start work on that freelance career. In between job hunting exercises — and I certainly don’t suggest that you forget about getting a new real job — start writing.

No matter what your situation is, you need to take a career change seriously. Start by doing some soul searching. Answer the following questions as honestly as possible:

    Writer's Keyboard This is a real writer’s keyboard.
  • Do you have the skills to be a writer? As professional journalist Dan Tynan recently wrote in his blog, “Just because you know how to operate a keyboard doesn’t make you a writer.” I couldn’t have said this any better. Too many typists out there think they’re writers. Get real. Look at your work objectively. Have other people read it — people who will give you objective feedback. If you’re not a writer, you’d better build some skills before you try to make it a career. Unless the topics you write about are in great demand, no editor is going to want to spend time repairing your prose prior to publication.
  • Do you understand the importance of getting your work published? You can’t make money on what you write unless it’s published someplace for people to read. While print publishing appears to be in a slow spiral to death, that’s not your only publishing option. But you do need to find a way to publish that’ll earn you money. The way I see it, your options range from starting your own blog and hoping to get advertising revenues to support you (good luck, especially as online advertising declines) to building a relationship with a traditional print publisher who pays under formal contract by the word, assignment, or book.
  • Do you have the business skills to connect with paying markets? That’s really what it’s all about. You can be the best writer in the world, but unless you can find a match for your work with a publisher willing to pay for it, you’re simply not going to succeed on your own. If you’re trying to write books, that’s when you might consider an agent — and kiss away 10% to 15% of your gross earnings.
  • Do you have a plan for getting started as a writer? If you don’t, can you make one that’ll work? As detailed above, I had a plan. My friend, Mary, didn’t. The plan is one of the reasons I succeeded and she didn’t. (The other reasons may be in this bulleted list.) The plan was reasonable and it required a lot of hard work. I didn’t whine or complain when I got a rejection letter for a book idea. I just developed other ideas and kept trying to sell them. I also didn’t sponge off my future husband or family to get by during the lean times. I always had some kind of work, some kind of revenue source. It simply isn’t fair to your friends or family to build your writing career on their backs.

Right now, real journalism is in serious decline. Who knows what position I’d be in now, if I’d made that major switch in college? Would I have gone into pure journalism and be a victim of the cutbacks we’re seeing today? Or would I have used the writing skills and insights I’d gained during my college education to branch into some other kind of writing?

Perhaps the kind of writing I do now?

Who knows?

I like to think that there will always be a need for talented writers. I like to think that it’s still something that a person can make into a career.

But until you’re able to earn at least half of your income from writing, don’t quit your day job.

Stress Levels Rise as Blogging Frequency Falls

Something I’ve noticed.

You may have noticed that my blogging activity has dropped off again. There are two reasons for this:

  • I’ve tried three times to write a blog entry and all three times the text is moving off on a tangent that leads to a dead end. I’m blocked.
  • I’m working against three deadlines, only one of which is self-imposed, to get a bunch of stuff done. I can’t seem to work as quickly as I used to.

Whatever the reason, I’m blogging less and feeling more stressed. Some people might argue that those two things are not related, but I think they are, at least in part.

When I start my day with a blog post, as I did each day last week, I feel good about myself and ready to start the day. Maybe it’s because I’ve managed to produce something at the very start of my day, before most folks are even awake. Maybe it’s because it sets the pace of my day to get more done. Maybe it’s because writing in my blog often helps get things off my chest or out of my head, stored in a safe place so I can clear them from my mind. In any case, blogging helps me to think and to work better.

What’s on My Mind

This week I’ve got a ton on my mind.

My company was mentioned in Arizona Highways magazine and that has led to a dramatic increase in calls for my flying services. In the past two weeks, I’ve sold three 6-day excursions and have at least two other people seriously considering it. If this pace keeps up, I’ll be flying two to three excursions a month during the spring and autumn months. While this is a great thing, it also brings on a lot of stress — making reservations, worrying about customer satisfaction, thinking about weather and helicopter maintenance issues — the list goes on and on.

This stress is only complicated by the fact that I’m working on a book revision that I need to have done by mid-May. While the software I’m writing about isn’t technically even in beta yet, it’s pretty stable. But there are a few features that simply don’t work. I don’t have access to the bug reporter, where I normally contribute to the company’s efforts to identify and squash bugs, so I don’t know if they are aware of the little problems I’m seeing. And, in the back of my mind, is the possibility that the software’s interface might change. I’m 5 chapters into a 24 chapter book right now — a book rich with thousands of screen shots — and if there’s a major interface change tomorrow or next week or as I’m wrapping up, I’ll have to do the whole revision all over again. How’s that for a stressful thought?

And why do I need the book done by mid-May? That’s another stressful situation. I’ve been contracted for cherry drying in Washington State this summer. Unfortunately, I haven’t been given a start date yet. It’ll take me a week to get the helicopter up to Seattle for its annual inspection, come home to get my truck and trailer, and drive back up there to my contract starting point. But I don’t have any details about where or when I’ll begin work. I could theoretically get a call next week — while I’m on one of my excursions — telling me to report in on May 5. I’d have to scramble hard to make that happen.

Related to this is my need to fill at least one seat on the flight from the Phoenix area to the Seattle area. It’s about a 10 hour flight and the cost of such a flight is enormous. I need a couple of passengers or a helicopter pilot interested in building time to bring in some revenue for the flight. Trouble is, it’s hard to get the word out, few people who hear about it understand what an incredible opportunity the flight is, and those people who do want to go simply don’t have that kind of money. My summer profitability depends, in part, on covering my costs for the ferry flight with revenue.

And on top of all this is the video project from hell, which I prefer not to discuss here until it has been resolved.

So you can see why my mind might not be tuned in properly for blogging.

Taking it One Day at a Time

I know that the best way to work through this stressful time is to take one day at a time and get as much done as possible. My main motivation is peace of mind. The more things I complete, the fewer things I’ll have on my mind to stress me out. While some thing are out of my control — will they change the user interface of the software? will I be called to Washington before mid May? — others aren’t. I just need to plug away at them until I get them taken care of.

And I need to blog every morning. It sure does feel better when I do.