Is Writing a Book Like Riding a Bicycle?

Is it possible to forget how?

Despite all my blogging about Flying and helicopters, I still earn the bulk of my income as a writer. I’ve been writing computer how-to books since 1991 (depending on which book you consider my first) and have authored or co-authored more than 70 titles since then.

You’d think that by now I could write a book in my sleep. In a way, I can. Or at least I thought I could.

This past week, I began discussions with a publisher I’d never worked with before about two new titles. I you might expect — I certainly did — I was asked to submit an outline for each proposed book. I sat down with Microsoft Word’s outline feature on one laptop and the software I was going to be writing about running on a laptop beside it. And, for longer than I’d like to admit, I felt overwhelmed.

Writing a Book ≠ Revising a Book

Creating Spreadsheets and ChartsYou see, although I’ve got 70+ books under my belt, the vast majority of those titles are revisions. Two of them have been revised at least 10 times. In fact, on consulting my list of books, I realized that the last time I wrote a book from scratch was in 2004 (Creating Spreadsheet and Charts with Microsoft Excel: Visual QuickProject Guide for Peachpit Press), although I did co-author one (with Miraz Jordan) from scratch in 2006 (WordPress 2: Visual QuickStart Guide for Peachpit Press).

And revising a book is not like writing one from scratch.

When I revise a book, I start with the book and its text. There’s no need for a new outline. If the book will need major changes, I might take the existing book’s table of contents, bring it into Word’s outline feature, and modify it to fit the changes into appropriate places. But if the changes are minor — and believe me, quite a few revisions were like that — I didn’t even bother printing the table of contents. Either way, I go through each chapter and read the text, making changes as necessary. I re-shoot all the screen shots — even in books that have hundreds of them. I add sections and remove sections. Occasionally, I’ll move sections around or expand on sections to make them clearer. More and more often these days, I’m asked to remove sections simply to reduce page count. Then I’m done.

But when I write a book from scratch, I’m starting with nothing more than the subject — usually a software program or online service — and a blank outline page. I need to build the outline from scratch, knowing just a few things:

  • The audience. This is usually beginner to intermediate users; I don’t write for advanced users or programmers very often. Knowing the audience is important; it enables me to make assumptions about their experience and goals. My audience has changed in the 20 or so years I’ve been doing this. In the old days, I often had to begin with basics like how to point and click and close windows. Now I can assume my readers know all that and get on with topic-specific content.
  • The series. Most of my books are part of a book series. In the past, I’ve authored the first book in a series, but that’s not common. I like writing series books. They give me an idea of the style and format my editors want. I can visualize the final pages as I write. Heck, for some books — Peachpit’s Visual QuickStart Guide series, for example — I actually lay out the pages as I write.
  • The software or service. That’s my subject matter. I need to know the software or service very well to know what I’m going to write about. Often, I’m working with beta software that’s not quite ready for prime time or, worse yet, changes as I write. I have to explore menus and palettes and dialogs. I have to try things to see what happens. I have to learn so I can teach.
Don’t Torture Yourself
I always write with the software or service I’m writing about running on a second computer. Anyone who tries to write a book without being able to reference the subject matter while writing is putting himself through a lot of unnecessary torture.

The trick is to build an outline from the ground up, knowing where to start and where to end and how to get from one point to the next. Each chapter should have a logical flow, starting with the basics and moving on to more complex topics. I can’t explain how to perform one task until I’ve already explained how to perform the subtasks that are part of it. For example, I can’t write about formatting text until I’ve explained how to select the text to format and why selecting that text is important.

Have I Lost My Touch?

It’s this logical flow of things that had me stalled this week as I struggled with the two outlines. I seemed to have lost my touch. I couldn’t focus on the software and approach it as a new user might.

What made matters worse was that the editor I was working with gave me outlines to start with. I wasn’t sure whether he wanted me to follow those outlines or build my own. The outline for one of the books was very good. I wouldn’t have had any problem using it as a basis for my book. But I felt weird about using someone else’s outline — even if I had permission to do so. It was almost as if I were copying someone else’s work. I didn’t like that idea at all.

That meant I had to come up with an entirely different approach.

And that’s what stalled me. My mind went blank and I simply couldn’t think of another way to do it.

I’ve Still Got It

Putting the other outline aside and concentrating on the software is what saved me. I was eventually able to focus on the software. I started writing Part names, Chapter names, and A-Head names, following the style used in the series. I shuffled heads around. One thing led to another, just like it always had.

When I was halfway finished and clearly comfortable with my own approach, I consulted that other outline to make sure I covered all the applicable topics that it did. Since the other book was about the Windows version of the software (for the same publisher), only about 80% of the topics applied my Mac version book. My outline presented them in a completely different order, building skills along a different path.

Looking back on it, I realize that my outline is more like one of my outlines and wonder what I’d liked about the other outline in the first place.

Back on the Bicycle

I find it more difficult to write an outline than a book. That might sound strange, but it’s true. Getting the organization settled is the hardest part for me. Once I have that blueprint, I can start building pages.

With the initial period of uncertainty mostly behind me — at least on one of the two projects — I’m looking forward to writing a new book and working with new people. I’m hoping I get some good feedback from my editor on the outline and that we can work together to fine-tune it to meet the publisher’s needs. The contract comes next and then the writing. It’s all part of a workflow I’m quite familiar with.

Now if only I could knock out that second outline…

DocStoc Sells Your Personal Documents

Your privacy is obviously not their concern.

This morning, when going through the Google Alerts set up for my name — one of the tools I use to track down copyright infringement — I found a link on a company called DocStoc. The link was to a copy of my resume, created back in 2004, that included a variety of personal information about me, including my name; my city, state, and zip; my old e-mail address at my domain name; and my job history up to that point. The document was listed as “public domain,” but a Download link required you to have an account with DocStoc to download the document.

Needless to say, I was outraged.

I e-mailed the company and filled out a DMCA takedown notice on their site. I also demanded to know who had uploaded the document so I could take legal action against him/her.

If you have any sort of Internet or Web presence, I highly recommend that you go to DocStoc, perform a search on your name, and use their online DMCA Notification form to get whatever personal documents that are found removed.

Do not support this organization by buying documents that could be stolen from their sources.

On Limited Literacy

Is it wrong to be prejudiced against people who don’t even try to be literate?

I mentioned in my blog that I sometimes allow rated helicopter pilots to fly my aircraft on ferry flights for my flight cost. This is a substantial savings over what they’d pay to rent an aircraft to build time. In addition, they get the chance to fly a long cross-country flight (usually around 10 hours over two days) with an experienced pilot.

I get e-mails from people who are interested in this opportunity. The most recent arrived yesterday:

Yes sir i was intrested in biulding some time i am a commercial rated pilot with 250hr most in a robinson 22 i really need this chance to fly thank you for your time.

Although he managed to capitalize the first letter of the first word and put a period after the last word everything in between is a mess. Spelling? Punctuation? Is this what our schools are churning out?

Keep in mind that he sent me this message using the contact form on my Web site. A Web site that displays my name in the browser’s address bar when viewed. A web site that includes my name, bio, and other information in all kinds of places. Yet he addressed me as “sir.” I figured he’d somehow missed that I was a woman.

Still, the whole message put me in a foul mood. My response got to the point:

Do you have an R44 endorsement?

Maria

Without an R44 endorsement and 10 hours of flight time in R44s, you cannot fly an R44 with a passenger (even me) aboard. No exceptions.

Note that I included my name, just in case he really did miss it the first time.

His reply:

no sir im afraid i do not have it i would be willing to get one if you could let me know what it would take to get one thanks for your time

He didn’t even bother trying to get capitalization or punctuation right this time. Perhaps his shift key broke.

And I wasn’t about to let him get away with “sir” again. I replied:

First of all, I’m not a “sir.” Maria is a woman’s name. You sent an e-mail message to the woman who owns and operates the company and flies the aircraft.

If you don’t have an R44 endorsement, you cannot fly the aircraft. I’m sorry. If you want to get an R44 endorsement, talk to a flight school that operates R44s.

Maria

I’m bugged by this exchange. I’m bugged that someone bordering on illiterate — or too damn lazy to even try to get his spelling, punctuation, or grammar right — has the nerve to ask if he can fly my aircraft. There’s no way in hell I’d let anyone who communicates like that at the controls.

Being a commercial pilot is more than just taking flight lessons and getting the appropriate ratings. If this guy can’t write, how do I know he can read? That he understands the training materials he was given? That he took the time to read the pilot operating manual?

You might argue that he must have because he passed a written and oral test — two of each, in fact — to get as far as he did. But how do I know the quality of his CFI or pilot examiner? Or in the case of sheer laziness, if he’s too lazy to create two short e-mail messages written in proper grammar, why should I do him any favors at all? Frankly, I think even responding to him was going beyond the call of duty here.

Am I wrong to believe that written communication should be created with some semblance to proper grammar? Am I wrong to thumb my nose at people who fail to meet even the lowest tests of their ability to communicate in writing by composing two or three complete sentences?

Is this what our schools are churning out?

More on Fan Mail

I’m actually starting to like it.

Way back in May 2006, I wrote a blog post about Fan Mail. In it, I voiced my embarrassment about getting it from readers.

201003160814.jpgThings seem different lately, and I’m not sure why. I’ve begun getting fan mail from readers of my articles in Aircraft Owner Online (AOO), an online magazine for aircraft owners (duh). The articles are mostly recycled and refreshed blog posts and, to date, are all at least five years old. The folks at AOO do a great job of laying out my text with the high resolution photos I provide, making a slick presentation of my work. (They do the same for the rest of the magazine, of course.) I enjoy preparing and submitting the pieces, mostly because it gives me an excuse to dig back into my archives and relive the flying experiences I’ve written about. The AOO editors barely touch my prose, so I don’t have any reason to complain about heavy-handed editing. It’s a truly positive experience all around.

But what’s most rewarding to me (beyond payment for my work) is the fan mail my monthly “Adventure Flight” column articles have garnered. I’ve been writing for the magazine since November 2009 and, to date, have received at least four e-mailed “fan mail” letters. The most recent came just this morning:

Just a quick note to tell you how entertaining your articles have been in Aircraft Owner online Magazine. You have a very descriptive way of writing that makes one feel (and wish) that they were there flying with you. My wife is from Nogales, Arizona and has a sister in Scottsdale presently. I looked over the map of the various places that you mentioned in your latest article and felt like I had made the flight with you. Keep up the great articles and from one pilot (SEL) to another, I wish the best to you in your various endeavors.

I just felt you should know how much your writing is appreciated.

I didn’t expect any note from a reader to make me feel as good as this one did. In the past, much of my “fan mail” has been glowing praise about my achievements in general, most of which included some kind of envy or “I wish I could do that” statement. That kind of stuff embarrasses me and makes me feel bad for the writer. Most of us have the power to achieve what we want, if only we set our minds to it and do what’s necessary to make it happen.

But a note like this is so different. It complements me on my writing skills rather than on the volume of my published work. (Isn’t acknowledgement of quality better than acknowledgement of quantity?) It let’s me know that I’ve made an impact in someone’s life — even if it’s just a small impact. After all, the note writer read my article about flying with my friend Jim and took the time to dig out a map to follow my progress. The places we flew on that trip aren’t easy to find on a map, but this reader succeeded. And it prompted him to take the time to track down my contact info and send me a very nice note.

A note that pretty much made my day.

So despite what I wrote four years ago, I think I might actually like getting fan mail.

Another Scammer Looking for Free Content

Business opportunity? Is that what you call it?

A few weeks ago, I received the following e-mail message from someone I didn’t know, with the subject line: “I like your work- Business Opportunity”:

Hi Maria,

My name is [redacted] and I got your contact info from Lynda.com and really like your work especially your blogging content.

I am involved in a start up company that is wanting to change the way entrepreneurs use and get content. We are composing information/articles in a platform for marketing, legal and financing and we are looking for great business content to provide our entrepreneurs. We are looking at several options to pay authors for their content.

One of the reasons I emailed you was because I really like your work and I wanted to engage you in your level of expertise and wondered if you would be willing to answer some brief questions about your work. If you are interested in learning more about this opportunity please email me at [redacted]@gmail.com or call me at [redacted].

Looking forward to hearing from you,

[redacted]

http://www.linkedin.com/in/[redacted]

A few things struck me about this:

  • Apparently the folks at Lynda.com had given this person my contact info. That meant this initial contact had an element of networking to it instead of being just a “cold call” e-mail. (More on this in a moment.)
  • This could be a lead on another good publishing opportunity. As print publishing declines and the beginner-to-intermediate user base I write for shrivels, I’m always looking for new opportunities to write or create content for paying markets.
  • There was no mention of a company name or a Web site name. The person contacted me from a Gmail account. That raised a red flag.

But heck, it was worth a shot. I e-mailed back:

What do you need to know?

Maria

The Questionnaire

The response came quickly:

Maria,

Thanks for the quick reply!

I have prepared these questions for you. If you would rather I called please let me know when you are available or if you would rather feel free to respond to these questions via email.

I know your time is very important so please feel free to be as vague or detailed as you want on the questions. I really appreciate your feedback and I hope when we launch, you will be apart of our expert authors. Any feedback you have regarding these topic would be great. We hope to be able to provide additional revenue streams for authors by breaking down content.

1. Would you be willing to resubmit your articles/book content in a 5 step format or less? And would this be doable for you?

2. What kind of opportunities are out there for you in regards to getting your work out?

3. Who are you currently partnered with right now?

4. How do you typically get your content published?

5. Is this your full time job?

6. What outlets do you seek to get your work published or do they come to you?

7. What products do you have? Do you have any content in any other format? Audio? Video?

8. How do you typically get paid?Is it a flat fee? Would you be interested in getting paid pay per click?

9. Would you be interested in getting an identity in our community and would it be useful for to you have a website on our site that allowed you to sell your work, that could connect to your Facebook and additional products? It would also have a fan reading for you too.

Thank you for your help in advance Maria!

[redacted]

By this time, the red flag was flying high. The questions proved that she knew little or nothing about me or what she was doing. After all, questions 3, 4, 5, and 7 could be answered by a visit to my Bio page. Question 1 clearly indicated that she had no knowledge of copyright and non-compete clauses that appear in standard book and other publishing contracts. Questions 2 and 6 certainly shouldn’t matter to her if she’s really offering me an opportunity. Question 8 told me she was going to try to pay me per click — which is something I’m not interested in, especially from a “startup.” And Question 9 told me (1) she had no idea that I already had two very well-trafficked Web sites, (2) that my publishers sold my work, leaving me to actually create content, (3) that she would attempt to tie me to a Web site her organization operated, and (4) that she’d likely try to sell me products.

But I played along to see where I could take it and whether I could get her to dig herself in any deeper:

I’m a freelance writer and have been since 1990. I’ve written 70+ books and hundreds of articles for dozens of legitimate print publishers (think McGraw-Hill, Macmillan, Random House, and Peachpit Press). My Mac OS X books for Peachpit have been bestsellers since 1999. I also produce audio and video — you’ve seen the video on Lynda.com; I’m working on another title for another publisher now.

You can get all this information and more about me on my Bio page: https://aneclecticmind.com/bio/
You can see a list of all my published work using links on my site, https://aneclecticmind.com/

I don’t have a “full time job.” That’s one of the benefits of being freelance.

I’m definitely NOT interested in getting an “identity” in any “community.” I have an identity and certainly don’t need another one. I’m not the least bit interested in being tied to another Web site. My publishers are doing a pretty good job of selling my work, so I don’t see the need to use another Web site to sell it, too.

If you’re looking for a low-cost content creator, don’t look at me. I get paid very well for my work.

That said, let’s cut to the chase. What did you have in mind?

And maybe you can tell me who YOU are and why you are contacting me through a Gmail account. Doesn’t your company have e-mail?

Maria

As you might imagine, I didn’t get a response.

I contacted the folks at Lynda.com to see if they knew anything about this person. I forwarded them the initial e-mail. They all confirmed what I had begun to suspect: they hadn’t given this person my contact information at all.

So I sent [redacted] a final e-mail message:

It turns out that no one at Lynda.com gave you my contact info. I’ve warned them about you and what appears to me to be some sort of scam. Don’t contact me again.

What Writers Should Take Away from This

There’s a lesson here for writers, including bloggers and other content creators.

There are many “startups” out there in desperate need of fresh content. They’ll make all kinds of promises to get you to submit content to them. They’ll promise ad revenue from the pages on which your content appears, they’ll promise you payment per click on your content, they’ll promise to give you an “identity” and make it easy for your “fans” to find you. They’ll flatter you and tell you they love your work — without even knowing what your work is. Meanwhile, you’ll be required to upload and format your content on their site. You’ll be required to moderate or respond to comments on your content — perhaps even give technical support or answer other questions. Your “business partner” will also likely keep all rights to your work and republish it elsewhere without paying you a dime.

But you think it’s a good idea — they’ve hinted at thousands of hits a day! — so you give it a try. Your work appears on a slick-looking Web site that’s just jam-packed with advertising. But you soon discover that the majority of people visiting the site are the suckers like you — and their clicks don’t count. Your work appears among the drivel spewed out by other writers trying to cash in on a “business opportunity.” You’ve lost the rights to republish your work elsewhere and you’re not making enough to buy lunch once a month.

You think I’m making this up? I’m not. I was suckered in by one of these about five years ago. Sadly, I didn’t blog about it so I can’t remember the name of the company. But I did blog about eZineArticles.com, which is probably the biggest ripoff out there for serious writers. (Publish with them and you never know where your work will end up; mine appeared on porn sites.)

What do they get? Advertising revenue. Or maybe they repackage and sell your content to someone else.

My advice is to avoid any operation like this — even if you’re just starting out. It’s rare that any relationship like this can benefit your career.

A legitimate publisher will pay you for the content you create. Up front, before or at publication. They will accept First Rights or reprint rights or negotiate with you for rights — they won’t take all rights unless they’re paying big bucks for them. Although they might offer bonuses based on content popularity (hits), the revenue will not be completely tied into that. And, for Pete’s sake, they won’t compensate you based solely on clicks or ad revenue.