Tag Archives: web design

Helicopter Videos (and other Content) by Subscription

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Making it easier to get the content you want.

One of the problems with this blog — at least as far as blogging experts are concerned — is that it covers too many topics. Blogging “experts” agree that to have a “successful” blog, it should concentrate on just one topic. That will attract people interested in that topic and keep them coming back for more, since it’s just what they want. A while back, I tried this by spinning off all the book support blog posts to a separate blog — Maria’s Guides — and leaving the rest behind here. I changed the name of this blog to An Eclectic Mind to help communicate the fact that there’s a lot of topics covered here. I refuse to spin off each major topic to its own blog — at least right now — because there’s so much overlap in the topics and because I simply can’t be bothered managing more than the 5 or so blogs I’m already dealing with. So this blog covers all kinds of things, from flying to photography to life in a tiny desert town to travel to politics to…well, you get the idea.

Finding Content with Categories and Tags

I’ve made content easier to find by embracing WordPress’s category and tag features. Categories are broad topics, tags are narrower ones. For example, you’ll find Flying as a category, but you’ll find helicopters, airplanes, airports, aviation, helicopter video, etc. as tags. The idea is that if you’re interested in flying but don’t give a hoot about helicopters, you can click the airplanes tag and zip right in to content that discusses airplanes. (Don’t expect much; I’m a helicopter pilot.) You can find all categories listed in the sidebar’s category list and all categories assigned to a post in the post’s footer. You can find the most popular 75 tags in the sidebar’s tag cloud and all tags assigned to a post in the post’s footer. All posts have at least one category; all recent posts have at least one tag.

(You can also use the Search box in the header to find content on the site, but even I don’t have very good luck with that. Too many results. This blog has nearly 2,000 posts and unless you’re looking for a topic with a very unusual word — for example, “cauliflower” — you’ll likely come up with more results than you’ll want to wade through.)

Which brings me to the real topic of this post — getting the content you want delivered right to you.

Using RSS to Subscribe to Categories or Tags

A friend of mine who is always sharing aviation photos and videos by e-mail recently discovered my “nosecam” helicopter videos. I create these by fixing a POV.1 video camera to the nose of my helicopter when I go flying. The resulting video can be tediously boring or extremely interesting or somewhere in between. I take the best videos, process them a bit, and put them on Viddler, a video sharing site. (And no, I really can’t explain why I don’t use YouTube. I should probably rethink this a bit if I want the videos to be seen by more people.) Once online, I usually create a blog post with the video embedded. Those are categorized Flying and tagged helicopter video.

Now WordPress has the incredible ability to generate an RSS feed based on any category or tag. The formula for creating the feed URL is very simple:

  • For a category on this site, https://aneclecticmind.com/category/category-name/feed/rss where category-name is the abbreviated name of the category. You can get the exact category name by looking in the address bar after clicking the category’s link in the sidebar. So the RSS feed for the Flying category would be: https://aneclecticmind.com/category/flying/feed/rss
  • For a tag on this site, https://aneclecticmind.com/tag/tag-name/feed/rss where tag-name is the abbreviated name of the tag. You can get the exact tag name by looking in the address bar after clicking the tag’s link in the sidebar. So the RSS feed for the helicopter video category would be: https://aneclecticmind.com/tag/helicopter-video/feed/rss

Of course, knowing in RSS feed URL is one thing, but using it is another. You’ll want to put this URL in your feed reader. If you don’t have one — or don’t even have a clue what I’m talking about — check out Google Reader. It’s a pretty popular feed reader that starts you off with a complete explanation, with video, about RSS feeds and how it works. Perhaps some of the more knowledgeable folks reading this post will share their favorite readers; I’m not big on feed readers and do all my feed reading from within Apple Mail.

Getting Helicopter Videos by E-Mail

Now back to my aviation video friend.

After looking at a bunch of my videos on Viddler, he e-mailed me and asked me to include him on my mailing list to be notified when new helicopter videos come out. Well, I don’t have a mailing list. I’m not one of those people who sees something cool on the Internet and e-mails it to half the people in my address book. In general, I don’t like to receive e-mails like that, so I certainly don’t like to send them.

But I realized that there were probably a few people who were interested in the videos, had no patience for RSS, and couldn’t be bothered manually checking this site periodically. So I whipped up a Feedburner subscription feed specifically for the helicopter video tag. Folks who want notification of the latest helicopter videos published on this site delivered directly to their e-mail in boxes can subscribe using one of the following methods:

Either way, you’ll be sending your e-mail address to Feedburner. Feedburner will send you a confirmation e-mail to assure that you really want to subscribe and this isn’t an attempt by someone else to add you to the list. You will get that e-mail message almost immediately. You MUST follow the instructions in the confirmation e-mail message to complete the subscription process. If you don’t, the subscription will not start. If you can’t find that e-mail message in your in-box, check your spam filter.

Once the subscription is activated, you’ll get an e-mail message only when there’s a new helicopter video on the site. That could be once a month or it could be three times in a week. I tend to release them in batches.

I use the Feedburner service because it’s good. It does not generate any spam. Your e-mail address is not shared with others. I know this because I also subscribe to several of my own feeds, just to make sure spam isn’t going out with the feed content. It’s also really easy to unsubscribe from; just click the link in the bottom of the e-mail message you get.

Getting All Content by E-Mail

You may have noticed an E-Mail Feed link at the top of the sidebar on this site. That’s for all site content. If you subscribe to site content using that link, you’ll get everything, including the helicopter videos. If you’re only interested in the helicopter videos, unsubscribe from that feed and subscribe to this one instead.

I hope this long story (as usual) gives you the information you need to subscribe to the content that interests you most here.

4 Great Articles about WordPress 2.7

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Why reinvent the wheel?

WordPress LogoLast night, the folks at Automattic updated WordPress.com to version 2.7. The self-hosted version of WordPress is still in beta, although Release Candidate 1 (RC1) was released two days ago.

I’ve been working with WordPress 2.7 for about two weeks now (since Beta 2) and am absolutely thrilled with it. The Dashboard and administrator interface has been completely reworked to make it not only more useful, but easier to navigate. Sure, a lot of folks will be grumbling about the change from horizontal-on-top to vertical-on-left navigation, but when you look beyond the obvious, you see a true user interface improvement.

There are plenty of other new features, too. But rather than write my own article about them, here are links to four other articles written by folks who clearly love WordPress as much as I do. Read up, upgrade, and enjoy!

2.7 Gets Here in 2 Days! by Jane Wells on the WordPress.com blog was the first official announcement of 2.7’s upcoming appearance on WordPress.com. Jane helps fuel the excitement with a great description of the new features.

10 Things You Need to Know about WordPress 2.7 by Aaron Brazell on Technosailor states, “This is not your grandma’s WordPress!” (Not sure if I should be offended by this; there’s a chance I might be old enough to be his mother.) He then goes on to describe and state his opinions of the new features.

WordPress 2.7 – 20 Must See Features by Sean P. Aune on Mashable lists the 20 features he finds most notable with a few screen shots.

WordPress 2.7 arrives Thursday night is a shorter and more to-the-point piece by Joshn Lowensohn on cnet news. It links back to the first article here (which I also think is the best) for a full discussion of features.

I’ll be writing a bit about WordPress for Maria’s Guides as I find new tricks and tips to share. I’ll also be revising my Lynda.com training material to cover the new features available on WordPress.com.

Seven Mistakes to Avoid When Using the Internet to Market Your Products

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Why is it that some companies just don’t get it?

Over the past week or so, I’ve been doing some research into coffee carts. You know what I mean — those movable carts you might see in office building lobbies or airports or malls that sell espresso and other hot and cold beverages. I’m working on a business proposition where I might just need one, so I’m been trying to see what my options are.

Trying is the correct word in the previous sentence. I’ve been trying hard to use the Internet — including Google, of course — to find businesses that manufacture or sell the kind of cart I want. What I’m finding, however, is that very few companies that make or sell this equipment have a clue about how they can use the Internet to make information about their products available to the world 24/7.

Why This Really Irks Me

Putting Your Small Business on the WebYou have to understand my frustration with this. After all, back in 2000, I wrote a slim book for Peachpit Press titled, Putting Your Small Business on the Web. I wrote it primarily to help small business owners understand how the Web could help them so they wouldn’t be victimized by unscrupulous Web developers. Back in those days, the Web was relatively new and people simply didn’t understand how to take advantage of it. My book explained what the Web could and couldn’t do for them and provided advice for making the most of what the Web offered.

Please understand that I’m not trying to sell anyone on this book. It’s old and terribly out of date. One of these days I’ll revise it and release it as a ebook or possibly a print on demand project. If you really want it, you can find used copies of it on Amazon.com. (That’s where I found this picture of the cover; I’d discarded my old scans of it.) My point is, I wrote a book about this eight years ago and I’m still finding people making the same mistakes I told them to avoid.

But They Just Don’t Get It

One of the things I advised was putting all of your product information on the Web. Photos, descriptions, dimensions, and yes, even pricing. This is the information people want when they’re shopping for solutions. Having complete information helps people decide whether to take the next step — which might include buying the product.

Yet in my search for coffee carts — and yes, I did use all kinds of appropriate search phrases in Google — I did not find many companies that provided the information I needed. Instead, the search results included companies that made one or more of the following mistakes.

  • They didn’t sell the product I was searching for. Yes, my search phrase was one of the phrases that appeared in the site’s meta tags or in page content, but that’s not what they sold. They sold vending carts that might or might not be used for coffee. Not what someone serious about building a coffee business wants. In this case, they’d used their meta tags to enhance search engine results in their favor, thus wasting the time of people who pulled up their pages. Just another example of SEO gone bad.
  • Blurry CartThey didn’t include images of their products. In this category, I’ll include companies that included blurry — yes blurry, as shown in this actual image from a site — images of their products and companies with a lot of broken image links. And how about a company with an embedded movie that simply wouldn’t play? I’d say 50% of the sites I brought up had insufficient illustrations of their products. Because I’m very interested in how my coffee business might look, these sites wasted my time.
  • They required you to fill out a form fully describing your business before they’d give you any information at all. WTF? Needless to say, I didn’t waste much time there because I certainly wasn’t going to provide that kind of information just to see what solutions they might have.
  • They provided vague information about some products but required you to contact them by e-mail or phone to learn more. So much for 24/7 information. I’m the kind of person who often does research at 5:00 AM on a Sunday morning. Will someone be answering the phone when I call? I don’t think so.
  • They listed so many products that it was hard to distinguish between them. One site, for example, offered eight different 7-foot coffee carts. I couldn’t tell the difference between them. There wasn’t enough information about any of them. And since the same company listed over 100 vending products, I started wondering whether they had any coffee expertise at all. Surely a coffee cart has different features than a hot dog cart.
  • They forced you to go to a different site — or multiple sites — to get complete information about a product. One site, for example, showed a blurry image of a coffee cart and listed specifications, then listed three individual Web sites where you could get pricing. Why three? Why go elsewhere at all? Of course, when you got to one of those sites, you’d have to search it for the product you were interested in. I don’t know about you, but I don’t have the time or patience to waste chasing information.
  • They have bad links on the site. For example, “Click here to get manufacturers specifications.” When you click “here,” it takes you to the home page of another site that lists hundreds of products — not the specifications you expected to find. Yes, it’s yet another way to waste my time.

I did find one company that had PDFs online that could be downloaded for specific products. The two-page PDFs had good photos and were relatively clear about the product’s specifications. They did not, however, include pricing. To get pricing, I had to e-mail the company. They responded quickly with yet another PDF. My question: Why wasn’t the pricing PDF also on the Web site?

Good Information Results in Sales

The result of all this is that after spending about two hours searching for a product that might meet my needs, I found only one company that makes a product I’d consider buying. I don’t know about those other companies — there wasn’t enough information on their sites to convince me that they knew the business and made a quality product I could rely on and afford. The company with the good information is the one I’m seriously considering doing business with.

What companies don’t understand is that their Web presence is almost like a storefront. If its shabbily maintained and doesn’t deliver the information people expect, that reflects on them. (I wrote about that in some length in the book, too.) By failing to make the most of their Web presence, they’re just adding more useless information to the Web — branded with their name.