Not All Helicopter Companies are the Same

More telemarketers, another rant, and the facts of my business life.

This morning, my phone rang with a call from Nevada. When I answered as I usually do — “Flying M, Maria speaking” — I heard an audible click when the caller hung up.

I called back. When a man’s voice answered with an uncertain “Hello,” I assumed I’d reached someone looking for a helicopter charter who, for some reason, had decided not to complete his call. But I was wrong. When I told him that he’d just called me and hung up, he explained that he thought he’d reached voicemail and then told me he was “with Google street view” and was in the area. He wanted to tell me about some services they offered. Apparently, the services were “virtual tours” that companies like Maverick had added to their Google Places page. They created these videos.

I seriously doubted that he was with Google. I had been called dozens of times in the past by people and recordings claiming they were with Google and promising to perform some service — for a fee, of course — that would put me at the top of the Google search listings and get me more business. These seemed like just another one — one with poorly trained staff, to boot.

I mentioned this to him. He assured me that they had a contract with Google.

“Is there a fee for this service?” I asked.

“Yes,” he admitted.

“I’m not interested,” I told him. “Thanks.” And then I hung up.

I added his phone number to my Telemarketers contact record, which has a silent ringtone. If he called back from the same number, my phone wouldn’t even ring.

The Boss Calls Back

Less than five minutes later, my phone rang again, this time with a different Nevada phone number. I answered the same way. This time, the caller claimed to be the owner of the business that I’d just spoken to, following up on a customer service email. He was apparently upset that I didn’t believe his company was with Google.

What followed was ten minutes of my life wasted by a man who seemed to think it vitally important that I believe his company had a contract with Google to update street view photos and create these virtual tour videos.

Frankly, I don’t know why I talked to him for so long. I had no intention of using his services, so it wasn’t just wasting my time but it was also wasting his. Maybe I felt sorry for him. Maybe I just didn’t want to be rude.

But one thing was clear: he had incorrect preconceived notions about my business.

You see, although he consistently referred to my company as a “helicopter company,” he also kept rattling off the names of big helicopter tour companies based in the Las Vegas area: Maverick, Papillon, etc. He went on and on about the importance of having an up-to-date street view image that would show the front of my building and my branding so people could find me. When I told him that 90% of my revenue came from agricultural work and not tours, he said, “It doesn’t have to be that way.” As if I was somehow missing out by not being primarily a tour operator.

I wanted to educate him, I wanted to explain the reality of my business model and why his services didn’t interest me. But he didn’t seem to care about what my business is. He was trying to cram my business into the small box in this mind where he thought all “helicopter businesses” should be.

So, in the end, I just let him talk himself out. When he’d run out of things to say and I didn’t respond by telling him he was right and that I needed his services, the call just kind of ended. I think I might have said, “Okay, thanks,” or something equally noncommittal. I think he may have said goodbye before hanging up.

Whatever.

The Reality of My Business Model

Flying M Air has been in existence since 2000. It’s been flying commercially since 2001, when I got my commercial helicopter pilot certificate. Back then, most of my business was short tours and photo flights falling under Part 91. In 2005, when I got my R44 helicopter and Part 135 certificate, I expanded to do longer tours, air-taxi flights, day trips, and multi-day excursions. Yes, the vast majority of my business was tour-related.

And my flying business was operating at a perpetual loss, funded by the money I earned as a writer.

In 2008 — not a moment too soon, since my writing income was quickly drying up — I discovered survey work. And cherry drying work. And suddenly my business was operating at a profit.

I still did tours and day trips, but after a while, I stopped really pushing them. I stopped distributing brochures, I stopped visiting hotel concierges, I stopped advertising. Seemed to be a waste of money and effort, especially since I was responsible for doing all the management, marketing, and flying for my company while still trying to do some writing and have a life.

Cherry Drying Business Card
The design for my cherry drying business card comes from something one of my clients once said to me: “The best insurance is a helicopter parked in the orchard.”

In 2011, I wrote “My Epiphany about Clients and Jobs.” In that blog post, I think I finally began to understand that my business model had to concentrate on doing regular work with regular clients and to stop trying to chase down bargain-hunting tourists. Once I understood that, I settled into a routine that consisted of a busy summer season in Washington with springtime survey work and the occasional tour or air charter job that fell into my lap the rest of the year in Arizona. Now that I’m based in Washington, the survey work is out of the picture, but I’ve managed to slip some frost control work into that time slot. And I’ve got the wheels turning to maybe pick up some Washington State contract work for Fish and Game. And I still do rides and tours once in a while, although I don’t really push them anymore — not even on my website.

And that’s the way my business hums along.

Why That’s Enough

You see, I have no desire to build up a huge helicopter services business. I’m a relatively new member of the 50-something club these days and my main goal is to enjoy the rest of my life. That means working hard to earn a good living but, when I’m not working, playing hard and doing the things I want to do with my time: explore hobbies, socialize with friends, travel, etc. Why would I want the headaches of managing a big operation with multiple aircraft and employees and all the baggage that goes with them? Just to make a few extra bucks? Maybe?

There’s simply no reason to build a business beyond what I need. I don’t have kids to leave it to. And, unlike other people, I understand how to live within my means and don’t need to be a slave to possessions bought primarily to impress others. (Think Mercedes sedans, hangar queen airplanes, and poorly chosen real estate “investments.”) Best of all, I don’t have someone sponging off my hard work, forcing me to earn enough to cover the living expenses of two people.

I don’t want to spend all my free time marketing my business to a group of people who are more interested in Groupon-like deals than quality service. Why should I try to sell my services to them when I can earn a lot more per hour of my time working for people who already understand the value of my services?

I get plenty of business word of mouth and through my website. The Google street view features are completely useless to me. I don’t maintain a business office. Why put a logo on a building? Just so it shows up in a picture on Google? I don’t want to pay for that building or for the salary of a person I’d have to hire to sit in it. (And I certainly don’t want to sit in it — or anywhere else, for that matter — all day every day.) I don’t need to.

The same goes for advertising in newspapers, magazines, and other media. Why bother? I’ve tried it in the past and it didn’t work.

So when a company calls and tries to sell me something to promote my business, they’re not likely to get very far. And when they claim to know about my business and then lump me in the same bucket as giant tour operators in Las Vegas, they lose all credibility.

Whether they have “contracts with Google” or not.

Day Trip to New York City

Cramming in as much of the Big Apple as I can swallow in one day.

At the end of October, I went to the New York Metro area on family visit. You can read about most of the trip here.

On Monday, October 28, my last day in the area, I went into the city, leaving Penny behind again. My sister-in-law dropped me off at the Rahway train station and I took a New Jersey Transit train into Penn Station. It brought back too many memories of my days as a commuter going into New York from Queens and later from New Jersey — especially when I joined the crush of people filing onto the escalators to street level.

Black and White
This public domain image of a black and white cookie by Ben Orwoll is from Wikipedia. The black side is really dark brown (chocolate).

I caught sight of a bakery on the main concourse and detoured into it. I picked up a real cheese danish to eat along the way and a real black and white cookie for later. (You can’t get a good black and white outside of the New York area and this one was like heaven. Have I mentioned how much I miss the food in New York?)

I got back into the crowd and funneled onto the escalator to street level. I stepped outside and paused for a moment to get my bearings. It had been a long time since I stepped through that door — maybe 25 years? I immediately saw the Hotel Pennsylvania (owner of the phone number in the Glenn Miller song, “Pennsylvania 6-5000“). Then the 7th Avenue and West 33rd Street signs. I was at Madison Square Garden.

Not wanting to look like a tourist, I started walking uptown at standard a New Yorker pace — i.e., fast. I had a mission — to sell my engagement and wedding rings — and I wanted to head uptown, possibly to the place the engagement ring had been purchased 29 years before. I figured I’d take Seventh Avenue up to 57th Street and then head east. I’d stop along the way and see the sights I hadn’t seen in a long, long time.

The city looked the same as the last time I’d been there. Well, not exactly the same, of course. But if asked to identify what was new, I probably couldn’t do better than guess. Some parts of New York are ageless.

Morning Walk
I walked just over three miles before hopping on the subway. It felt good.

My route took me past Macy’s and up through the garment district. I’d worked for a few months in the garment district back around 1983 when I audited the Taxi and Limousine Commission for my job with the New York City Comptroller’s Office Bureau of Financial Audit. Other than pedestrians walking to work at 8:30 in the morning, there wasn’t much activity on the streets. In a few hours, however, there would be men pushing racks of clothes up and down the avenue.

Don’t think the streets weren’t crowded — they were. If you’ve never been to New York, you can’t imagine the foot traffic on the sidewalks in midtown Manhattan. Thousands of people, all going somewhere. And tourists, wandering about, looking like tourists.

Tour sales guys prey on them, trying to sell all kinds of city tours and show tickets. I like to think that most of them are legit, but I’m sure there are more than a few con artists making the rounds. One approached the man next to me as we were waiting for a light. I didn’t hear his come on line, but I did hear the man’s indignant response: “I live in New York.” None of them approached me. In my jeans, walking shoes, and flannel jacket I looked like a native. After all, I was a native. (And glad I still looked like one.)

It felt good to walk the streets of New York again. Really good. Not good enough to make me want to move back there, though.

Times Square
Times Square, before the tourists arrive.

I reached Times Square and paused to look around. It was pretty empty; the tourists would arrive later. I snapped a photo to remember the place, then continued on Seventh. At one point, a man stopped me to ask if I’d be willing to answer some questions. I said no even before I saw his companion’s FoxNews microphone. Real New Yorkers don’t get interviewed in Times Square — and I knew I’d be wasting my time giving my opinion to Fox News anyway.

I continued north through the Theater District and turned right on 57th Street. I stopped at a jewelry store to take care of business, then continued on my way. When I reached Fifth Avenue and saw the Apple Store, I realized it would be a great opportunity to descend into the cube (for the first time) and see about getting my phone fixed by a “genius.” (The battery life had gotten very bad.) So I stopped in for a visit. While waiting to schedule an appointment, I helped the guy on line behind me fix his locked up iPhone by simply teaching him how to reset it. Because I couldn’t get an appointment that morning in that store, I made one for 10:30 at Grand Central. Then I climbed back to street level and continued on my way.

I got as far east as Third Avenue. This wasn’t far from where a college boyfriend’s parents had lived — 58th and First. I’d spent a lot of time there in my senior year (1981/1982). Although the place felt the same, I didn’t recognize any landmarks. I turned south. But not liking the neighborhood on Third, I headed west and took Madison south. I made one more stop at a jewelry store on Madison before making my way to Grand Central.

Grand Central Terminal
The main concourse at Grand Central Terminal. The Apple Store is under those big windows.

If you’ve never been to Grand Central Terminal (not Station), the next time you’re in New York, go see it. If your time in the city is limited, skip the touristy sights like Times Square (big deal) and (dare I say it?) the World Trade Center site — Grand Central is a magnificent piece of architecture celebrating its 100th birthday this year. Wander around on the main concourse and in the myriad of tunnels leading to surprising locations. Admire the famous clock. Visit the food court down below. And step into the Apple Store.

This is, by far, the best Apple Store I’ve ever been into. It sprawls along the east end of the upper level of the terminal, in full view of the main concourse. It’s an amazing mix of old architecture and new technology, two different worlds of design with 100 years separating them, melding together in a delight to the mind and senses. Really. It’s pretty cool.

At the Apple Store, I learned that my phone battery is almost bad enough to be replaced. Almost. I have 32 days for it to get worse and be replaced under warranty. (I guess I’ll be driving into Seattle later this month.)

Subway Journey

When I finished up with the Apple Genius, I headed down into the subway system. I bought a Metro Card, which I’d never had before. When I rode the subway, we used tokens. I think it was 75¢ then.

Today's Special
Neighborhood ethnicity is strong in New York. Maybe that’s why I’m not so critical of immigrants — I grew up in a true melting pot.

I took the train to visit some friends in Queens. I hadn’t seen them in a very, very long time, although we’d been in touch by phone and through Facebook. We swapped stories and memories. There was lots of laughing and crying. We walked to lunch at a Korean restaurant where we were the only non-Asians. The food was great. Even the walk was nice — fall colors on quiet streets.

And I got more of the closure I realized I was looking for. It felt good but sad at the same time. Is that what they mean by “bittersweet”? I think so.

All too soon it was time to head back into the city. My friend dropped me off at the subway station, I swiped my Metro Card, and I climbed on board a Manhattan-bound train.

Downtown

Downtown Walking Map
Here’s where I walked downtown. It’s nearly 2 miles.

I changed trains at Grand Central, switching to an old IRT express train heading downtown. A while later, I stepped out on street level in the covered portico at the Municipal Building, where I’d worked in my first job out of college.

The Municipal Building
Built in 1913, the Municipal Building is home to many New York City government offices. My old office window is the one near the top dead center in this photo; the window air conditioner is still there — I hope its a newer one!

The place had changed. The building lobby was empty, with just security guards and metal detectors. The newsstand near the entrance — where I’d bought a copy of the Daily News the day the Space Shuttle Discovery exploded on takeoff in 1986 — was gone. I was at an employee-only entrance and it only took a minute for security to notice me.

I told them I used to work there and that I was just taking a peek. And then I left. I did get a photo outside, though. So weird that so few people were around on a Monday afternoon.

I crossed the street toward City Hall. The entire park was fenced off, supposedly for City Hall renovations. A group of black and hispanic men were entertaining a small crowd with synchronized dancing and acrobatics while hip hop music blared. I watched for a while, then wandered on, remembering the “break dancers” I’d seen performing on pieces of cardboard on sidewalks nearly 30 years before.

I crossed Park Row and turned down Nassau Street. Years ago, I’d often come down that street on my lunch break for banking or shopping or lunch. I recognized very few of the storefronts. Only Wendy’s remained from those days.

Freedom Tower
New towers over old in this shot down a side street in the Financial District of New York.

At one point, I looked west down a side street and saw something that hadn’t been there at all in the 1980s: Freedom Tower. Still under construction, it filled the view, its glass and steel a stark contrast to the much older buildings on the street. When I’d worked in that neighborhood, one of the two Twin Towers — possibly both of them — would have been visible down this street. Even though I didn’t live in New York when the towers fell, I think I’m nearly as scarred by 9/11 as most other New Yorkers. This was my first chance to see the new building and I liked what I saw. It was different. We need different. We need to move forward.

Church Visit

A while later, I turned right and joined back up with Broadway. I turned south toward Wall Street and crossed at Trinity Church, where I bought bought a bag of fresh, hot, honey-roasted peanuts from a street vendor. (Do you know how I feel about food in New York?) On a whim, I went into the church. There were some tourists there, talking in hushed tones. One woman was wandering around the altar — which somehow offended me. (Yes, I’m a non-believer, but I do have respect for places of worship. To me, the alar and everything beyond it was off-limits, restricted to church officials. I guess I’m wrong, but it still bugged me to see that woman wandering around back there.)

Altar of Remembrance
I lit a candle here for my grandmother, godfather, and mother-in-law.

I wanted to light a candle for my grandmother, which I always do when I’m in a church that has an area set aside for that. I know she would have liked it. There was a special place set up — the Altar of Remembrance, it was called — where you could leave notes and photos for people who were gone. There was also a book where you could write down the names of the departed so they’d be mentioned in a Mass on November 4. I wrote three names: Maria Soricelli (my grandmother, who passed away in 2002), Jack DeGaetano (my godfather, who’d passed away the previous Monday), and Julia Chilingerian (my mother-in-law, who passed away during the summer). Then I deposited a dollar into a small box nearby and took a tall, skinny beeswax candle. I lit it from another candle and planted it in the sand in front of the altar. I lingered for a while while my eyes teared up. Then I took a quick picture and hurried out the door.

I continued down Broadway as far as Battery Place. That was also blocked off, although I don’t know why. I could see the damaged sculpture that had stood between the Twin Towers, moved into the park during cleanup years ago. I walked past the fan building for the Battery Tunnel — known to movie fans as the headquarters of Men in Black — and turned up West Street. From there…well, I felt done.

The Path Back

Freedom Tower
Freedom Tower, still under construction, in the late afternoon light. I guess I am a tourist after all.

It was after 4:30 PM and I realized that I was ready to go back to New Jersey. I wanted to hop on the Path Train, but I needed to find it. It used to be in the station under the World Trade Center; I assumed it was still in that area somewhere. So I headed east, crossing back to Trinity Place, and then north. I took a slight detour and found myself among a gaggle of tourists photographing Freedom Tower in the late afternoon light. A security guard stood behind barricades with construction fencing behind him. I asked him where I could find the Path train and he gave me directions: north on Church, west on Vesey, follow the signs.

I walked around the construction site and joined the crowd of commuters heading for the train. I descended into the station, spent some time figuring out which train I needed to take, and bought a ticket. A while later, I was on board, heading for New Jersey.

At Newark’s Penn Station, I got on a New Jersey Transit train to Rahway. It was an express with just one other stop. My brother picked me up at the station at 6 PM.

It had been a great day out with nearly 5 miles of walking. I was tired but satisfied. If I ever do get back to New York, I’ll do something like that again. There’s plenty left for me to revisit.

Wine Tasting by Helicopter

Let me be your designated driver.

I started doing wine tasting tours by helicopter in North Central Washington’s wine country back in the summer of 2011, but really got into full swing in the summer of 2012. Back then, I offered two-, three-, and four-winery tours. I’d pick passengers up at one winery and fly them to another. Then I’d wait around for them to finish and fly them to the next. Repeat until done.

I soon learned that doing a three- or four-winery tour was a really good way to waste an entire day of my time for very little financial return on that time investment.

And I don’t get me started on the couple from hell, who managed to turn a four-winery tour into a full day that included five wine tastings, forced me to do four deadhead flights, and pushed me over the edge when my nerves and emotions were already frazzled.

Still, it wasn’t until nearly a full week of seemingly nonstop cherry drying in June that I realized I really didn’t want to do wine tasting tours like that. I wanted a quick and easy day where I’d be compensated properly not only for the helicopter’s flight time but for for my time. A full hour of flight time with just one destination.

After doing some research, I realized that the best destination would be Tsillan Cellars Winery at Lake Chelan. I’d do scenic flights there and back with time on the ground for my passengers to enjoy a wine tasting and a meal in their very nice restaurant. The flight was outrageously beautiful and the destination was someplace I really wouldn’t mind spending a few hours of down time. Perfect.

On Sunday, I took three passengers to Tsillan Cellars. They were the same ladies who were supposed to do a four-winery tour late last summer with me. Unfortunately, the destination winemakers had pulled the plug on the scheduled date — for reasons I still can’t comprehend. (That was an eye-opening experience that taught me to be careful about who I partnered with for winery visits. I do not like disappointing my clients and won’t do business with people who disappoint me.) I offered this trip as a long overdue substitute and they agreed. I picked them up at Wenatchee Pangborn Memorial Airport at 11 and we made the flight in beautiful weather.

I had the helicopter’s nosecam set up with my new GoPro Hero 3 Black camera and it was running for the entire flight up there. On Monday, I edited the video down to a 2:45 promo with music and captions. I put it on YouTube. Here it is:

I haven’t finished updating Flying M Air’s website with information about the Tsillan Cellars wine tasting flights, but I hope to do it soon. And I hope to be doing lots of these flights throughout the rest of the summer and into autumn.