Shots from the Edge

Two photos from yesterday’s hike.

Yesterday afternoon, I hiked up Doe Mountain, a mesa west of Sedona, AZ. The mesa has sheer rock walls on all sides except the northwest — that’s where you’ll find a 8/10 mile trail that climbs nearly 400 feet to the mesa top. The top is almost completely flat with stubby trees, bushes, yucca, and various types of cactus and desert grasses. It’s an amazing place at any time of day; simply walk to the side of the mesa with the view you want, sit down on a rock, and suck it all in.

I went up there around 3:30 PM; sunset was around 5:30 PM. It took nearly an hour for me to do the hike. I can hike on flat terrain or downhill all day long, but make me climb and you’ll be waiting for me. I was by myself, so I didn’t hold anyone back. When I got to the top, I was hot and thirsty.

I wandered around as the light continued to soften and redden. I found an excellent spot for photos on the north side of the mesa and shot the two you see here. These are unedited.

From Doe MountainI’ve been experimenting quite a bit with foreground/background combinations. This shot of grasses, rocks, and trees with the red rocks in the distance behind them really called out to me. The foreground elements are on the mesa top. About 10 feet beyond them is a sheer cliff with a drop of 300-400 feet. The green trees you see beyond that are full-sized pinon and juniper pines. The red rock cliffs are several miles away. This one’s a “keeper” that I’ll likely put in my Photo Gallery. (That’s also why it’s so small here; I don’t share larger images unless they’re watermarked.) The only reason it’s not there now is that I haven’t had time to examine it closely and remove any optical imperfections due to dirt on the sensors. (It’s a never-ending battle against dust here in Arizona.)

Maria in SedonaThis second shot is a self-portrait. I broke my third wired shutter release and there’s no way I could have used the self-time for this. So I used the camera remote. Of course, the sensor for the remote is on the camera’s right side (when looking at the front) and I was sitting at the left. Hence the stretched out arm and rather cranky look on my face. It’s a dopey picture and I look like an idiot. I guess that’s why I like it.

Oh, and I was about 5 feet from the edge of the cliff in this shot.

More from this trip in future posts. I’ll have better WiFi in Page.

It’s All in the Preparation

What it takes to conduct a 6-day helicopter excursion.

On Sunday, I begin the fourth and final 6-day Southwest Circle Helicopter Adventure I’m conducting for calendar year 2009. The trip is the culmination of months of preparation, most of which happens in the weeks and then days leading up to the trip itself. I thought it might be interesting to some reader to see what goes into it.

A Year in Advance

I make hotel reservations for the weeks of the planned excursions a year or more in advance. I have to do this to ensure that I get rooms for my guests (and myself, in many cases) at some destinations.

The most troublesome destinations are Monument Valley, the Grand Canyon, and Lake Powell, in that order.

Zero Mike Lima at Monument Valley

Zero-Mike-Lima at Monument Valley.

In Monument Valley, we stay at Goulding’s Lodge, which overlooks the valley from the west. It’s not a big place and it has lots of historic significance. It’s also very popular with bus tours. That means it fills up quickly and early. I normally reserve a room with a king bed and a room with two queen beds. If the trip is sold, my guests get first choice based on preferences selected when the excursion is booked. Sometimes, however, I have to get two identical rooms. The other room is for me; there’s no where else within walking distance — I won’t have any ground transportation there — to stay.

At the Grand Canyon, I usually try to book rooms at Bright Angel Lodge (rim cabins with or without views), Thunderbird Lodge (standard rooms with or without views) or Kachina Lodge (standard rooms with or without rooms). I try in that order because, in my opinion, those are the best value rooms. Lots of people want to stay at El Tovar. I think it’s overrated. Sure, its historic — so is Bright Angel — but the rooms are small and cramped, just as you might expect in a 104-year-old hotel. They’re also very expensive — the more spacious rooms cost far more than the budget I’ve set aside for overnight accommodations. And although the hotel is right on the rim — so are the other three I listed — very few of the rooms have any kind of view of the canyon. Bright Angel offers a more rustic, historic experience steps away from the rim. Thunderbird and Kachina are more modern and motel-like but are also more comfortable. And let’s face it: when the sun goes down at the Grand Canyon, there isn’t much to do. A comfortable room is important.

As for me, I go with what I consider the best value on the rim: a half-bath room at Bright Angel. Sure, the shower is down the hall and there’s no television, but you can’t beat the location or price.

At Lake Powell, my guests stay at the Lake Powell Resort. It’s a huge resort complex right on the lake, with views, private patios, pools, a hot tub, restaurants, etc. I get lakeview rooms for my guests. They’ll spend nearly 24 hours at the resort and I want them to be comfortable. I don’t stay there, though. It’s too expensive and too far from the helicopter for me. Lately, I’ve been staying at the Days Inn across from WalMart. Less expensive, clean, and it has wifi.

Of these three hotels, I have to pay for the rooms at the Grand Canyon and Lake Powell up front. That means thousands of dollars in prepaid hotel expenses. I think of it as an investment. And when the excursions sell, I’m ready.

The remaining two nights — one in Sedona and one in Flagstaff — are usually relatively easy to book with at least a month’s notice. I don’t book them until an excursion is booked.

One last thing I do after booking: I modify the Southwest Circle Availability page on the Flying M Air Web site to clearly indicate what dates are available.

On Booking

Lookout Studio at the Grand Canyon by Maria Langer

One of my favorite subjects is Lookout Studio in the early light. (You can click it to see a larger version in my Photo Gallery.)

When an excursion is booked, I start by sending a package of materials out to my guests. The package includes a bunch of brochures, as well as a preferences questionnaire. They fill in the questionnaire with their preferences for rooms (for example, 1 king or 2 queen beds?), tours (for example, Antelope Canyon or Navajo Tapestry boat tour at Lake Powell?), and other options.

When I get the questionnaire, I start working the phones. I confirm and, if necessary, attempt to change existing hotel reservations. Sometimes I might have booked a non-view room at the Grand Canyon, for example, because that’s the only thing that was available at booking; I may be able to change it to a better room. I make new reservations for Sedona and Flagstaff. I also make reservations for tours. I book rental cars and rooms for me.

As I do all this, I’m entering dates and times and details into iCal, which I use for scheduling. This builds an itinerary for my guests. I’ll send them a PDF version of the itinerary for their approval. They may have some changes — perhaps they want to do their helicopter tour over the Grand Canyon a little later in the day to enjoy more time in Sedona that morning — and I’ll make them, if I can, when they tell me.

A Month Before

In the middle of each month, I look at the excursions scheduled but not booked for the following month. Then I work the phones again to cancel the hotel reservations I made for those dates.

Although I can cancel with as short a notice as two or three days, I’ve realized that it’s not a good idea to wait until the last minute. Not only can forget to do it, but I’d prefer to have the prepaid expenses refunded back to my credit card as soon as possible. Besides, with a month or less advance notice, I’m not likely to be able to get the rest of the excursion — other rooms and tours — booked satisfactorily. It’s best to just throw in the towel for those dates. I update the Web site to remove those dates so folks don’t try to book them.

Canceling all those dates takes the better part of a morning. There are a lot of dates in the systems and the reservation clerks don’t understand why. I have to explain it to them. I also have to make sure they only cancel the dates that need to be cancelled.

Accounting for the refunds is a nightmare. I have to match them in my accounting records by date. Although the hotels don’t usually make mistakes, sometimes they do. And it’s a real pain in the butt to fix them.

A month before a booked excursion is also when I take the 50% deposit from guests. I confirm with my guests that we’re still moving forward — this deposit is not refundable. I’ve never had anyone back out at this stage of the game.

Once I have the deposit, I send out the luggage, hats, and other goodies I’ve promised my guests. I provide the luggage so I know it’ll fit in the aircraft. They’re Totes wheelie bags. Admittedly, they’re not the best quality, but they’re lightweight and they will last for the entire 6-days of the trip, as well as through any baggage handling the airlines subject them to on the way to or from Arizona.

If my guests have requested dinner at El Tovar during their stay, this is also when I make reservations. You can make them as far in advance as a month; if you want until the last minute, you’re likely to be eating at 5 PM or 9 PM. I try to book for either a specific requested time or right after sunset.

A Week Before

I reconfirm all reservations about a week before a booked excursion. This takes about a half day.

I also fine-tune the itinerary and do a final check to make sure it’s correct and resolve any problems I might have found.

If my guests are flying in and I haven’t gotten their flight information, I call or e-mail them to get it. I also send them instructions for finding the Terminal Three helispot at Sky Harbor Airport if I’ll be picking them up there. I can’t leave the helicopter unattended there, so they’re responsible for finding me.

I also begin my daily weather checks, just to keep an eye on storm systems, temperatures, and wind forecasts. I’ll be checking the weather along the route every single day for the next two weeks.

Three Days Before

I take the final 50% deposit three days before the excursion. This is also when I do all the paperwork that goes into the guest package:

  • Receipt for payment.
  • Welcome letter.
  • Printed itinerary.
  • Sedona and Flagstaff street maps.
  • Grand Canyon walking tour, shopping, and dining brochures.

I create the flight manifests and weight and balance calculations for each leg of the helicopter flight. This is required by the FAA to be on board the helicopter during the flight.

The Day Before

The day before the trip, I go through the helicopter and pull any item that I won’t need to have on board for the flight. I reorganize the under-seat storage bins so it’s easy to find what I need. The seat behind me will be for luggage — mine underneath and theirs secured on top. I make sure the bungee I’ll need to secure the luggage is on board.

I’ll also add the items I need for a long cross country flight. I usually bring along 4 quarts of the W100+ oil I use — I can definitely expect to add at least one quart during the trip, but I sometimes need more. The oil is hard to find, so it’s better to have enough with me than to have to hunt for it. And for our flight over Lake Powell, I need life jackets, so I bring those along, too. And I stow the manifests I’ve created. I don’t need to consult them in flight, but they must be on board, so I put them in my Hobbs book under my seat.

I also make sure the helicopter and its windows are clean, that my spray bottle for cleaning the windows is full, and that my rags are clean. I do a thorough pre-flight, which I’ll mostly repeat the next day before the flight.

The Trip

On the first day of the trip, I meet my passengers at the predetermined airport. After introductions and hand-shaking, I give them a complete and thorough passenger safety briefing, pointing out things like the fire extinguisher and the location of first aid and survival equipment (under my seat). I load up their luggage — mine is already under that back seat — and secure it. Then I help them aboard, make sure they know how to operate the seat belt and doors, and close their doors securely for them.

Then we’re off. I won’t go into the trip details; you can read about a typical itinerary here.

As we fly, I tell them what I know about the terrain we fly over. I know the routes by heart — I’ve flown over them enough — but I still have occasional surprises: wild horses, a herd of antelope, mild turbulence where I don’t expect it, etc. I share just about everything I see with my passengers — they’re probably sick of listening to me by the end of their trip.

Lower Antelope Canyon by Maria Langer

In Page, my guests visit Upper Antelope Canyon. If I have time, I scramble into Lower Antelope Canyon with my camera and tripod. (You can click it to see a larger version in my Photo Gallery.)

At each destination, I have two goals: get my guests to their tour or other activity on time and handle the luggage. Every day’s activity is different and may have free time around it. I need to get people where they need to be and make sure they know how to get around — especially back to the hotel — for the day. Once I set them loose, I won’t see them until the next morning when we meet for departure.

I’m in charge of their luggage. At most destinations, our rooms are not ready for us when we arrive. That means I Have to either check or carry around the bags but be back for check-in time. When I check in my guests, I get a key to their room and bring their luggage in. I leave the key and, on the first day, I leave the welcome package.

I do this every day. The goal is for my passengers to enjoy a scenic helicopter flight to their destination, worry-free transportation to the central area, and time on their own for tours and other unscheduled activities. Anytime after check-in time, they can go to the hotel’s front desk, give the clerk their name, and get their key. Their bags are already waiting for them.

Heck, why can’t I find a vacation like this?

I also handle any arrangements for parking the helicopter, such as getting fuel, putting on the blade tie-downs, preflighting for the next day, and cleaning the windows.

The next day, I meet my passengers at the predetermined time. Although they usually bring their luggage with them, I can fetch it if they want me to. Then we head on out for the day. Some days, there’s an activity in the morning; other days, we just go to the airport and fly out to our next destination.

We do this for six days with five overnight stops.

Sedona by Maria Langer

I made this photo in Sedona during one of my excursions. (You can click it to see a larger version in my Photo Gallery.)

To be fair, I usually have most evenings and early mornings to myself. Once the bags are stowed in guest rooms — always by 4 PM — as long as the helicopter has been tended to, I’m free. I hike at Sedona and the Grand Canyon, do photo flights for other folks at Lake Powell, relax and blog at Monument Valley, and stroll around town and enjoy Thai food in Flagstaff. I take a lot of photos. I blog. This coming trip, I hope to work on a novel.

I have a huge amount of responsibility — these folks have paid thousands of dollars for a dream vacation. It’s my job to make sure it doesn’t turn into a nightmare. I take that responsibility very seriously. What I’ve found is that by doing everything I can in advance, the trip goes much more smoothly. And the more trips I do, the more smoothly each one goes — although I admit that the first one back in 2006 was the smoothest one of all.

When It’s All Over

On the last day of the trip, I return my passengers to the starting airport and see them off. If they liked the trip — and they always do — I get a nice tip. Then I bring the helicopter back to base, clean it out the best I can, and put it away.

The trip is expensive, but so is flying the helicopter. I’ve recently introduced what I call “a la carte pricing,” to reduce some of the sticker shock. Instead of paying for the whole package up front, guests can simply pay for flight time and my overnight costs. Then they’ll be responsible for taking care of all the other arrangements — hotels, tours, ground transportation, etc. — for themselves. That would certainly take a huge weight off my shoulders. But unless the guests want to skip overnight stops and tours, it won’t save them any money. My margins are tight; I don’t make much on each trip. I seriously doubt whether they could do it for less without sacrifices.

To my knowledge, I’m the only helicopter operator in the country offering these trips. After reading what it takes to conduct one, can you get an idea why? If that’s not enough to explain it, consider this: each time I take the helicopter away for six days, that’s six days that I can’t do any other for-hire flying — other than the occasional photo flight at Lake Powell. So my revenue stream is basically turned off for those six days. Not many helicopter operators would be willing to take a helicopter offline for six days at a time.

If you’re wondering why I don’t just fly back to base each night, consider this: it costs more to fly the helicopter for an hour than it costs to stay overnight at any of the destinations. And since we’re always at least an hour — and as much as three hours — away from base, it simply doesn’t make sense to go home every night.

Don’t get me wrong: I’m not complaining. I love doing the trips. I love sharing my knowledge of Arizona with my guests — especially folks from out of state.

And who could complain about an all-expenses-paid trip to five of Arizona’s most popular destinations — by helicopter?

Marketing Madness

I design and assemble 24 copies of a 12-page marketing piece for Flying M Air.

Phoenix Tour
River Tours
Moonlight Dinner Tour
Henry Wickenburg's Legacy
Sedona Tour or Day Trip
Grand Canyon Skywalk
Grand Canyon Day Trip
Meteor Crater

The Arizona tourist season is starting and will be in full-swing by mid November. That means it’s time for me to meet with Phoenix and Scottsdale hotel and resort concierges to make sure they’re aware of Flying M Air’s tours and day trips and to make it easy to sell them for me.

With the relocation of my helicopter from Wickenburg to a base much closer to my customers, I was able to cut prices on all of my tours and day trips. That should make them more attractive to customers. They are not, however, cheap. My lowest price tour is a 50-60 minute trip around Phoenix that costs $495 for up to 3 people. My most expensive flight is a day-long trip to Grand Canyon West’s Skywalk that includes at least four hours in the helicopter and all ground fees and costs $2,495 for up to three people. Ouch.

When you’re selling services with big price tags, you can’t expect a flyer printed on your Epson inkjet printer to impress anyone. You need to create marketing materials that will fully explain and illustrate what you’re offering, presented in a professional-looking package.

And that’s what I spent much of the past week doing.

Flying M AirI use plastic portfolio binders with a cover insert to prepare 12-page booklets about my company and its services. The cover has an 8×10 glossy photo of the helicopter with my company marketing design (the blue and red swirls).

Inside, there’s a “Welcome” letter, mostly for the use of hotel/resort guests who might be browsing the book on their own. It provides brief information about the company and urges them to book through a concierge. If a concierge isn’t available, however, they can call us directly for more information and reservations.

Next are full-color information sheets about the tours and day trips we offer. Each tour sheet includes at least two photos of the destination or route, full pricing information, and branding elements such as my logo. You can see thumbnails of these pages here, on the right side of this post. I created each of these sheets in InDesign, using photos from a collection I’ve been building steadily for about six years. When they were finished, I e-mailed them to the local KwikPrint. The folks there printed them out on their color laser printer. Although I have a color laser printer, their’s does a better job and, given the cost of consumables on mine, is actually cheaper. As you might imagine, all of these documents are available as downloadable PDFs from the Flying M Air Web site. I figure I spent about $200 on printing.

August 2009 AZ HighwaysI also included a copy of the front cover of the August 2009 issue of Arizona Highways magazine, which listed my company’s Southwest Circle Helicopter Adventure as “The best way to see Arizona in a week.” I clipped out the paragraph about us and pasted it onto the cover image so both the cover and the text are on the same page. The folks at KwikPrint handled the copies of these sheets,too. They look nice.

Then there’s a full page summary of all tours and day trips and their prices, including optional add-ons like Jeep tours or lunch stops.

Finally, there’s a page that provides information about our helicopter, including the make and model, engine specs, and passenger-friendly features.

Putting the books together was rather time consuming and tedious. We did it after dinner last night. Mike helped me. I spread piles of each page out along the table and we walked around the table, inserting pages into the booklet’s plastic sheets. It took about an hour to do 24 of them. I figure that if I would have paid a marketing firm to do the same job, it would have cost me at least $5K for design and document creation and $20 to $50 per booklet.

The resulting booklets are extremely attractive and professional. They present the image I want people to have of my business. The removable pages make it easy for a concierge to pull out a page and make a copy for a guest or co-worker. Frankly, the only way I could make this any better is to print individual booklets using something like iPhoto. But if you make them too nice, people take them as souvenirs — as I discovered the expensive way with a local guest ranch a few years ago.

But what’s most important about the booklets is that they provide all of the information a concierge needs to help a guest make an informed decision about a tour or day trip with Flying M Air. And that, after all, is the purpose of this exercise.

Later this week, I’ll start making the rounds with my husband, Mike, who has become the company’s Marketing Manager. By that time, we’ll have my new business cards back from the printer.

This season, it’s do or die in the Phoenix area. I’m determined to make it work.