On Cheapskate Publishers

I really can’t believe this ad.

This morning, I was cruising Craig’s List for some part-time/fill-in work to help get me through my slow winter season. As a writer, I figured I’d check out the writing/editing jobs category. And that’s where I found one titled “Rockstar eBook Writers Wanted (FAST Pay + REPEAT Work!) (Virtual).”

Let me say upfront that I knew from the title that the job was going to be full of hype. (Rockstar? Really? Do people still use that term?) But I never expected it to offer a whopping $3 per 200 words (yes, that’s 1-1/2¢ per word) starting pay for original content that the writer wouldn’t even get his/her name on.

To qualify, not only would you have to submit a 200-word minimum sample of your writing work, but you’d also have to have a 15-minute long Skype interview, review (or possibly fill out?) a questionnaire and outline, read other relevant resources, and sign a contract. Then, for each job, you might have to have a 1-2 hour Skype session with a client.

All to earn 1-1/2¢ per word.

The way I calculate it, if you can generate 500 words of original, researched content an hour — which is a lot faster than most people can write — a 1000-word article would take 2 hours. Add 2 hours spent chatting with the client and another hour to prep for the job. Do two of those a day and you’ve made $30 a day. I don’t know about you, but I can’t survive on $30/day.

Because I was so repulsed by the ad, I decided to make a point. I emailed a reply using the magic phrase in the subject line and including a writing sample. Here’s what I sent:

I’ve been a freelance writer since 1990 and have authored numerous books and articles on a wide variety of computer-related topics. I am intrigued by your Craig’s List ad. Here’s my writing sample.

What amazes me most about the current state of the publishing industry is how little some “publishers” are willing to pay experienced writers for original content. Just today I ran across an ad for a company willing to pay $3 per 200 words—that’s only 1-1/2¢ per word! Am I showing my age when I share memories of the days when I was paid $1.50 per word to write for print publications such as MacWEEK and MacUser magazine?

Fortunately, the offer in this Craig’s List ad isn’t representative of the entire industry. The 1,000-word article I wrote yesterday morning, for example, earned me $500. Although not generous, I consider that fair compensation for an experienced writer creating original content for the Web—even if that content includes screenshots and captions.

Back when I began writing for a living in 1990, I learned that success as a writer meant producing content quickly. After more than 20 years, writing now takes very little effort. I don’t need to labor over words like others do. My writing flows naturally, with a good rhythm, and requires very little editing, either by me or my editors. It’s for this reason that I’m able to get enough work to keep me busy—and plenty of offers of additional work.

It also makes it possible for me to whip up a quick writing sample to educate a cheapskate publisher about what experienced professional writers expect to be paid.

I sent it from my NoReply account so it’s unlikely that I’ll hear back from this offensive idiot.

A waste of time? Probably. But it’s all about venting and I needed to vent after this one.

From now on, I’ll stay away from ads looking for rockstar writers.

Just Say No to Writing for Free

Don’t be part of the problem.

Yesterday, an editor of an aviation publication contacted me about writing for the organization’s blog. He’d found my blog through a link from another blog. He’s interested in increasing the amount of new content on his blog and wants to do that by signing up other writers. He already has a flight school operator signed up. One new post a month from each of four writers would get him the one post a week he wants for the blog. Makes sense.

From his email to me:

It’s quite difficult to find working helicopter pilots who can write, as I’m sure you can imagine. But you definitely seem to have the knowledge and interest. Would you consider doing some additional writing for [organization]?

At first, I was thrilled. I’ve been wanting to do some more aviation writing and the publication is well-respected. But then I began wondering whether this would be a paying gig or if I’d be expected to write for free. I worded my response carefully:

I definitely WOULD be interested in joining you folks. I’m an active helicopter pilot with a single pilot Part 135 operation now based in North Central Washington. And you probably already know that I also make a portion of my living as a writer.

Please do tell me more. If you’d like to chat, give me a call.

If you read what I wrote between the lines, the phrase “I also make a portion of my living as a writer” was meant to tell him that I’m usually paid to write.

His response came an hour later:

Thanks Maria. I should tell you up front that our budget for the blog is nil. So as much as it pains me to say it, I wouldn’t be able to pay you for the work. That said, there is always potential for additional opportunities.

I have to give him credit for not telling me that I’d be compensated with the “exposure” I’d get for writing for them. That really told me that he understood the situation — any editor that offers you “exposure” as compensation is either stupid or a manipulative bastard. You can’t pay the rent or buy groceries with exposure and the only thing it really exposes you to is additional editors looking for writers who will write for free.

As you might imagine, I put it out on Facebook to get feedback from friends, many of whom are freelancers. I was careful not to identify the organization. After all, does it really matter?

My post got lots of comments that are really worth reading. As my Facebook friend Carla said:

Comment from Carla

But this editor didn’t suggest such a thing. And I respect him for that.

The “additional opportunities” line, however, was obviously a lure — whether it was real or just a fabrication I’ll likely never know.

My response was frank:

We can still chat about the blog posts. I am willing to help out if it leads to other paying work. But if the additional opportunities never materialize, I probably won’t be motivated to continue writing without compensation.

Unlike the flight instructor you’re working with, I don’t have a flight school that might benefit with my name or company name getting out. My blog is already very well read by helicopter pilots — for good or for bad — and if I’m going to write for free, I’d rather write for my own blog.

I didn’t get a response.

The comments kept coming in on Facebook. All the publishing professionals and freelancers understood the situation perfectly. One of the commenters, a friend of Carla’s as a matter of fact, had this to say:

Comment from David

And that really hit home hard. The reason I couldn’t make a good living as a writer anymore was because too many people were writing for free. Publishers didn’t care much about quality when they could get free content. All they really want are hits and if something is interesting enough to attract the hits, they’re satisfied. Who cares about how it’s written? This is what’s killing the publishing industry — and giving those of us who actually enjoy reading well-written content a lot less to read.

I chewed on the comments overnight and when I woke up I knew I needed to send a new response. Here’s what I sent:

I’ve given this some more thought. I’ve decided that it would not be in my best interest, nor in the best interest of professional writers anywhere, to write for a commercial publication without compensation. Professional writers are paid for their work. Amateurs are not. I am not an amateur.

Maybe you don’t realize that I’ve written more than 80 books and hundreds of articles since 1990. Maybe you don’t realize that the money I earned as a writer enabled me to learn how to fly a helicopter and eventually buy my own. Maybe you don’t realize that my writing income kept my helicopter business afloat for its first eight years.

So not only did I earn a living as a writer, but I earned a very good living.

Sadly, those days are over. It’s now very difficult for freelance writers to find decent paying outlets for their work. I’m fortunate that my helicopter business became profitable when it did.

The way I see it, the reason [organization] is able to ask people to write for them without compensation is because too many people say yes. That’s the problem. That’s what’s bringing down publishing and the overall quality of what appears on the Web. Publishers settle for whatever they can get for free.

You say that it pains you to say that you can’t offer compensation. As a writing professional, I can understand that pain. But what I can’t understand is why someone in your position doesn’t push back and argue in favor of the writers. What’s a few hundred dollars a month to [organization]? You realize that’s all it would take. It’s the principle more than anything else.

I love to write; that’s why I have a blog. But I need to limit my uncompensated writing to my own blog — not one used to support an organization that generates revenue off the work of uncompensated writers.

I don’t want to be part of the problem.

Say No to No PayI emailed it this morning. I suspect the editor I sent it to will understand completely. But I don’t expect to be offered any money or any opportunities to write for them in the future.

Did I burn a bridge? Perhaps. But is it a bridge I really wanted to cross? I doubt it.

Are you a writer who can create quality content? If so, don’t sell yourself short. Demand compensation for your work. Don’t be part of the problem.

Postscript

Just moments after clicking the Publish button for this post, I got a response to my last email (quoted above). I was offered a reasonable amount of money for my work. I’m just hoping this blog post didn’t piss off the editor enough to make him retract his offer. (I really do respect the guy, especially now.) Yet I won’t delete this blog post because the message remains the same: professional writers should not write for free. If I lose this opportunity for making this statement and using my situation as an example, so be it.

It really is the principle of the matter more than anything else.

One more thing…

Another Facebook friend reminded me that I’d embedded a rant by Harlan Ellison in my blog years ago. Mr. Ellison says it a lot better than I could.

The Joy of Flying with an Experienced Professional Videographer

Makes me wonder why I bother with the amateurs.

I had a great flight yesterday. A flight that should stand as a shining example of the kind of flying I love to do with the kind of professionals I like to work with. Let me tell you about it.

But first — because I can’t keep a short story short — some background.

Dealing with Amateurs

I feel the pain of professional photographers — folks who have invested thousands of dollars and years of their lives accumulating quality photography equipment, learning their craft, and practicing until they know how to make every shot count. These people are now competing with amateurs who buy DSLR cameras and call themselves “photographers.” These people use the “shotgun approach” to photography — they shoot dozens of images with the hopes that one or two of them will satisfy their client. They undercut the professionals in pricing because they simply don’t have as much invested in the business and, indeed, some might even have other jobs to support them. The professionals are losing jobs — and their livelihoods — because the amateurs are taking away their clients.

As a pilot providing aerial photography flights, I see this a lot. I get calls from photographers and videographers looking for a platform to get their aerial shots. If they don’t balk at my prices, they usually come in with a set time limit to minimize their flying costs. I can understand this — to a certain extent, anyway. Then they arrive for the shoot and immediately begin to show just how amateurish and unprofessional they are by:

  • Bringing the wrong equipment. I’m talking about consumer quality cameras and lenses, telephoto and long zoom lenses, DSLRs for video, and bulky camera bags full of equipment they will not need and likely cannot access anyway during the flight.
  • Ignoring my advice for seating. If they’re serious about getting good shots of a specific target, they should sit behind the pilot. That’s the only way the pilot can see what they see.
  • Bringing two photographers with two different missions. Usually it’s a still photographer brought along on a video flight. That simply isn’t going to be as cost effective as they think if they take my advice and put the primary photographer behind me.
  • Failing to communicate what they want or expect. I can’t fly the way they need me to if they don’t tell me what they want. They have a microphone next to their mouths. They need to use it. Without specific instructions, I can only assume that what I’m doing is what they want. They have no right to complain later if it isn’t.
  • Making unreasonable demands. I’m talking about expecting to fill all seats in the helicopter when the extra weight would seriously affect performance. (I no longer do photo/video flights with more than two passengers on board. Period.) I’m talking about expecting the pilot to fly at top speed from target to target and then stop “on a dime” if a good shot comes into view along the way. I’m talking about expecting the pilot to hover low-level, fly close to obstacles such as wires, and perform other maneuvers that simply aren’t safe.
  • Talking down to the pilot. I’ve seen this too many times. Amateurs with a bankroll have expensive equipment, no clue how to use it, and an attitude that makes me want to kick them in the teeth. They know it all — or think they do — and they feel a need to correct me every chance they get. I take guys like this just once, give them what they ask for, and never take them again. I don’t want clients like this.

I can think of at least two posts I’ve written that talk about the problems with specific amateurs: “Flying The 2010 Parker 425” and “Tips for Aerial Photographers.” You can get a better idea of the kind of crap I have to deal with by reading those.

Dealing with Professionals

But that’s not what this post is about. This post is about working with a seasoned professional who has lots of experience with aerial photography.

I started to get an idea of the level of professionalism I’d face before I even met the photographer. It was 7 AM and I needed to meet the client in Ephrata, WA at 8 AM. I was prepping the helicopter for the 20-minute flight. I wasn’t sure whether we’d have a single base of operations or if we’d be moving around. I needed to know whether I should remove doors before heading out.

The videographer, I’d been told, would be using a Tyler Minigyro. I’ve had experience with these before. They’re relatively flexible gyro-stabilized mounts that the videographer holds during flight. Because I wouldn’t be using my Moitek Mount, which needs to be installed in a specific seat, the videographer had three seats to choose from. Which door should I remove?

I called the client, coincidentally named Tyler. He was with the videographer. He asked the videographer what he thought. I heard his response through the phone: “The best seat is behind the pilot so she can see what I see.”

Rigged For Photo Flight
Here’s my helicopter yesterday morning, rigged for the photo flight with both back doors removed.

That was the exact right answer. “I like this guy already,” I told my client. I wound up removing both back doors in case lighting conditions made the videographer want to change seats. As it turned out, I didn’t need to do that and probably shouldn’t have — it caused additional wind to enter the aircraft during point-to-point travel. In all honesty, I probably could have left the doors on until meeting the client — and then stowed them in the client’s SUV.

Jim
Here’s Jim, the videographer, almost ready to fly.

After picking up one client in Ephrata and flying down to Desert Aire in Mattawa, I met the other clients, including the videographer. The videographer was a burly bearded guy named Jim who was friendly and good-natured. He’d flown quite a bit with a pilot friend of mine in Idaho. He had a huge array of professional equipment, including the rented Tyler Minigyro, two enormous battery packs, an older RED camera with external hard disk, two lenses, a half dozen camera batteries, and a video monitor for the front seat observer. While this may seem like a lot of equipment, he only carried what he needed onboard; there were no extraneous camera bags and loose items.

After prepping most of the equipment, Jim told me he liked to start each shoot with a meeting to cover the expectations. Another sign of a professional. We chatted for a while about the targets we’d be shooting — mostly dams and recreational areas along the Columbia River — and the kinds of shots he was looking for. I told him what I needed from him — clear communication of what he wanted — and told him that I’d do what I could to get him in position for all of his shots. I assured him that the helicopter’s performance with just three people on board and 3/4 tanks fuel would be sufficient for most maneuvers.

We wound up taking off the front passenger door for the other client, who wanted to get some still images. (Of course.) Fortunately, for the duration of the flight I was not asked to put him into position to get his shots; he just shot what he wanted when he could get the right composition.

We lifted off and got to work around 9 AM, leaving Tyler behind to shoot on the ground. We immediately encountered some problems with the camera. First it was dropping frames and then it was locking up. Jim switched a battery in flight and we were able to get to work. His instructions to me were clear and easy to follow. I could tell that he’d flown with a lot of pilots before by the way he phrased his requests: “If you think it’s safe, can we…” It was obvious that he understood the limitations of helicopters and the potential danger of certain maneuvers. That comes from a lot of flying. (I’ve only had two other clients who clearly understood limitations: one had been a passenger in a helicopter for more hours than I’ve flown as a pilot and the other one is an airplane pilot.)

It wasn’t long before we ware working smoothly together, almost as if we’d worked together for a long time. He’d ask for maneuvers and I’d do my best to deliver them. He and the front seat passenger would ooh and aah when they saw a particularly nice shot in the viewfinder or monitor. He’d tell me when I was doing something right and when I wasn’t doing it quite the way he wanted. Communication was excellent — I don’t think I’ve ever worked with a better communicator.

The helicopter performed remarkably well, especially that morning when the temperatures were still cool. All flight sequences, including sideways “crabbing” flights at speeds up to 30 knots, were amazingly smooth. This was, in part, due to the fact that there was hardly a breath of wind. I couldn’t have asked for better flying conditions that morning, although I wish it was about 15 degrees cooler that afternoon.

We worked our way up the Columbia River, shooting the dams, boats on the river, cultural and recreational sites, bridges, cliffs, communities, and more. We refueled at Ellensburg and kept flying, always moving upriver. Time flew by. By the time we reached the Rock Island Dam just downriver from Wenatchee and Malaga, I was starting to feel fatigued and I think Jim was, too. After a quick stop at Quincy Airport to meet Tyler to swap out batteries, we got onto our last leg of the flight which took us to Euphrata and Moses Lake. We shot agricultural and industrial sites along the way.

Unseasonably Warm
It’s been unseasonably warm this September in central Washington state.

By the time we landed at Moses Lake, I felt done — as in “stick a fork in me” done. The OAT gauge registered 101°F on the ramp. I was the only one with a door on the helicopter and was sweating up a storm by the time we touched down. Thank heaven for the folks at Million Aire; the girl who greeted us with a cart handed each of us an icy cold bottle of water that I really needed.

747
Jeez Louise! That’s a big plane!

By the time Tyler arrived and was escorted with the SUV out to the ramp, we’d unloaded most of the equipment from the helicopter. A Boeing 747 rolled in on the taxiway behind me and parked beside me; I don’t think I’ve ever been so close to a 747 on a ramp. (The damn thing is huge!) My clients stowed their equipment in the SUV and I fastened the door. I also let the FBO top off both tanks with fuel. Then my passenger and I were on our way back to Ephrata and, 15 minutes later, I was on my way home.

I got home around 4 PM. I’d spent 7.0 hours flying.

What Made this Great

I think it’s safe to say that this was one of the best aerial video gigs I’ve done in a long time. A few things made it so good:

  • The experience and professionalism of the videographer. He knew his stuff, he knew what worked, he never asked for anything I couldn’t or wouldn’t deliver. He was reasonable and extremely communicative. He was a real pleasure to work with.
  • The targets. The flight itself took us over some really nice scenery so point-to-point flying was a pleasure. The targets were interesting to see from the air and, in some cases, a bit challenging to shoot because of obstacles such as wires and cliff faces.
  • The length of the flight. It was refreshing to fly with someone who was more interested in getting the shot than minimizing flight time. More than once, we’d redo a shot just to make sure we got what the client needed. We also approached targets from a variety of angles and altitudes. This meant that we were in the air a long time. And I’ll be honest with you: I’d rather do one 7-hour video flight with no pressure to finish within a certain time than seven 1-hour video flights that must be done within an hour.

I really liked this client and hope I get more work with them in the future. And I hope they feel the same about me.

I suspect they might.