Another story from my inbox.
Yesterday, the following e-mail message from “Ben” arrived in my e-mail inbox. It had been sent using the contact form on this blog. Here’s the text with the identifying information redacted.
Hi,
My name is Ben and I’m working with the [dedacted TV channel] to help spread the word about their new outdoor photography show, “[redacted name of show].” The second episode airs [redacted date/time] and follows [redacted host name] as he photographs the red rock canyons of the American Southwest.
I came across your wonderful blog and I thought you might be interested in doing a post to let your readers know about the show and help spread the awareness. Any posts that you put up will go up on [dedacted TV channel]’s Facebook Page and/or their twitter page- so it is a good way to get some publicity for your own site. I also have a copy of [redacted host’s name] ‘[redacted host’s book]’ which I could offer out to you for your time.
I’ve put some info about the show, pics, and videos below just to give you some background. If you have any questions or need more information please don’t hesitate to get in touch.
Thanks for your time and let me know if you are interested as it would be so great to have your help.
Best,
Ben
What followed was a bunch of links to content in various places that evidently showed off the show. (I admit that I didn’t follow any of them.)
I received the message on my iPhone while I was stuck waiting for a tow truck (long story) and, because of that, didn’t really read it carefully. At first, I was flattered. This well-known TV channel had found my blog, liked it, and wanted to work with me on some publicity for their show. This made me feel really good because, as regular visitors here know, I do a lot of photography in red rock country in Arizona and in Utah. It looked as if I were getting a bit of recognition.
But when I got back to my office and re-read the message on my computer screen, I realized that the message was obviously boilerplate. Nowhere did it mention my name, the name of my blog, or any other identifying piece of information that might make me think it was written specifically to me. “Your wonderful blog” could be a nice way to refer to anyone’s online drivel — provided you wanted to make them feel warm and fuzzy about your project.
I’d been duped.
Or almost duped.
I then took a closer look at the domain name on “Ben’s” e-mail address. It wasn’t from that TV channel. I popped the URL into my browser and found myself looking at a Web site for a company claiming to be “social media marketing & publicity specials” that “develop strategies and execute initiatives, which generate conversations & cultivate relationships between brands and publishers.” In other words, they con active members of the social networking community to tweet and blog about their clients.
For free.
Well, the client doesn’t get their services for free. It’s Ben and his company who get the services of the social networking folks for free. Free authoring, free placement of the ads, free “buzz.” Ben and his cohorts just send out boilerplate messages to lure in unsuspecting bloggers who apparently have little else to write about. Along the way, they get these bloggers to look at the content on their clients’ sites, bumping up the hit counter to show immediate results.
I’m wondering how many bloggers fall for this strategy and how many thousands of dollars Ben & Co. rake in weekly by copying and pasting boilerplate messages on the Web.
I composed my response:
Ben,
I’m interested in this, but admit that I’m a bit put off by being ask to write what’s essentially an advertisement and place it on my own blog without compensation. Not quite sure how this would benefit me. A few additional hits to my blog would be nice, but since my blog does not generate any income for me, getting more hits is not really that important to me.
I also wonder how many dozens (or hundreds) of other bloggers you’ve contacted. Your message was very generic and could have been sent to anyone with a “wonderful blog.”
Now if I were offered compensation via exposure for my helicopter charter company (http://www.flyingmair.com/), which specializes in aerial photography over red rock areas such as Sedona and Lake Powell — well that might interest me a bit more.
Or is your message just another bit of spam to get ME to check out this site? So far, it’s a FAIL.
Any interest in making this more appealing to me?
Maria
I’m waiting for a response that likely won’t come. Why should he respond to me when he probably has dozens or hundreds of other bloggers taking the bait?
In the meantime, Ben has indeed given me something to blog about.
My client steered us to Sunset Point. Two very large snow throwers were at work in the parking area where only two cars were parked. We parked behind one of them, got our gear together, and headed out to the lookout point.
The first hint that things might improve came a while later when the sun started breaking through the clouds. I snapped this photo using the HDR function of my iPhone and then fixed it up a bit more in Photoshop to bring out the shadows. Not too impressive. The light faded again right after that and I started thinking about how warm the car might be. But I decided to stick it out a bit longer.


Last spring, I shot one of what I consider
I started doing research. I knew it wasn’t the lenses I was using — this particular image was shot with my
Then I started thinking more about the camera. I knew that my
I heard about the Nikon D7000 in, of all places,
In a fit of crazy shopping mania, I also ordered the
A while later, I got online. I went to 
Once I’d decided on a mat color, it was just a matter of entering the measurements for each of the mats I’d need. I ordered a total of eight mats in four different sizes, ranging from outside measurements of only 8 x 11 to 30 x 40.
I’m working on an itinerary for a Flying M Air excursion client. They’ve decided to customize their Southwest Circle Helicopter Adventure to add another day at Page, AZ, as well as an overnight stay at Bullfrog Basin about halfway up Lake Powell.
Over time, the water has carved a series of narrow slot canyons through the red rock sandstone. Two of these slots are open to the public. Upper Antelope Canyon is south of route 98 (see top satellite photo); Lower Antelope Canyon is north of route 98 (see bottom satellite photo). Examination of satellite images of the area show additional slot canyons along Antelope Creek, but they are not open to the public.
Upper Antelope Canyon is, by far, the more visited of the two. I think there are two reasons for this:
Lower Antelope Canyon has far fewer visitors than Upper. Unlike Upper, no tour companies — at least none to my knowledge — visit it. In addition, the canyon itself requires a decent amount of physical fitness. There are ladders, narrow passages, and various places where scrambling on the smooth sandstone is necessary. Heck, even the opening of the canyon, where you descend into a crack in the rock (shown here) seems designed to keep certain folks out: a fatty simply wouldn’t fit through it.
The great thing about Lower Antelope Canyon, however, is that you have up to four hours to explore it pretty much on your own. This gives you plenty of time to shoot photos or lose yourself in thought between the smooth sandstone walls. Because there are far fewer visitors, it’s a more relaxed and pleasant place to visit. You can probably guess that I prefer it.