Tag Archives: business

How to Handle Reciprocal Link Requests

Posted on by
2

Why you shouldn’t always say yes.

This morning, I got a feedback message from the owner of another Web site:

My name is [omitted] and I have recently visited your site and wondered
whether you might be interested in exchanging a reciprocal link with our site.

If interested, please respond with a reciprocal link to my website.
======= ======== ======== ======================
Here is our website information:
————————————
Home page URL: http://[omitted[
Website Title: [omitted] Directory
Description: A Wholesalers and Dropshippers directory for traders, ebayers and new businesses.
E-mail Address: [omitted]
Category: (wholesale, wholesalers, dropship, dropshippers, suppliers, trade, Business, Business Services)
Keywords: wholesale, wholesalers, dropship, dropshippers, suppliers, trade, wholesaler, wholesales, directory, list, goods, products, uk, usa, Wholesale Products, wholesale directory, jewelry, clothing, product, gift, t shirt, bead furniture, dvd, watches, apparel leather, food, shopping, USA, America, American, Canada

My, that’s quite an informative request for a reciprocal link. I wonder whether he expected me to set up a Web page for him on my site.

I deleted the request without even replying. Why? Let me tell you.

Reciprocal Link, Defined

To make sure we’re all on the same page (no pun intended), let me start by explaining what a reciprocal link is.

A reciprocal link is an arrangement where one Web site owner includes a link to another Web site owner’s site, with the understanding that that other Web site owner will include a link to his site. A links to B and B links back to A.

In general, it seems like a good deal. After all, you’re getting exposure for your site on another site, right? And all it’s costing is the time and effort and page real estate to add the other link — in other words, hardly anything at all.

But Is It a Good Match?

Consider the request I got this morning. The site owner operates a site that’s a directory of wholesalers and dropshippers. Okay. So what does that have to do with my site?

The answer is nothing. There’s no relationship between what I write about here and the information that’s available on his site.

As a result, only a small percentage of my site’s visitors would be remotely interested in the information on his site. And a small percentage of his site’s visitors would be remotely interested in the information on my site.

What’s the Real Cost?

So you might be wondering, what’s the harm of including a link to an unrelated site on your site? After all, it doesn’t really cost anything.

Well, here’s the way I see it. If you included a link to every single site that asked you for a link, you’d soon have a huge link list with little or no value to your site visitors. You’re using up page real estate to clutter up your site with pretty much useless information.

And on the other side of the reciprocating agreement are sites that are doing pretty much the same thing: building long lists of links to unrelated sites, just so they can get your link to theirs. Is anyone really going to find your link — provided they even bother to look — in that long list?

Is it worth degrading your site to get those links? I don’t think so.

And Are These Requests Real?

That brings up the question of whether the requests you receive are real. In other words, did the site owner who contacted you really visit your site and think it would make a good candidate for a reciprocal link?

In this day and age, spam is all too common. It’s possible that your e-mail address got into the hands of someone who is sending the same exact message to thousands of other Web site owners or bloggers.

The message I received is certainly generic enough to go out to anyone. But in my case, I didn’t get it directly by e-mail. Instead, I got it through the use of my Feedback form, which requires either a really smart spambot or a person to create and send the message. So there’s a good chance that this site owner actually did visit my site.

If so, however, what gave him the idea that I’d link to a dropshipper directory?

When to Say Yes

Of course, some reciprocal link requests will be beneficial for both you and the other site owner. But how can you tell? Here are some things to consider:

  • Is it a good match? As I mentioned before, there should be some relationship between the two sites. Would a link to the other site benefit your site’s visitors? If so, it’s worth considering.
  • What is the other site like? Is it a quality site, one you want to send you site’s visitors to? I’ve ignored many link requests to sites that just weren’t up to my standards due to content quality, design, or excessive advertising.
  • How many links are on the other site? Are they links to related sites? Remember, if the other site has hundreds of links to other sites, it’s not likely that anyone looking at the list will find yours.

Of course, once you decide to enter into a reciprocal link agreement with another site, you’ll need to keep tabs on the other site. Has your link to the other site been created as promised? Is it still there, week after week, month after month? This will increase your site management workload a bit. But if the reciprocal link is one worth having, it’s worth the extra effort to keep track of.

Conclusion

If you get a request from another Web site or blog owner for a reciprocal link, don’t just say yes. Do your homework to make sure you really want that link on your site.

A free link isn’t always free.

The Yellow-Lighted Bookshop

Posted on by
Comment

A memoir, a history, by Lewis Buzbee.

The Yellow-Lighted BookshopIn clearing out my reading pile, I stumbled upon The Yellow-Lighted Bookshop by Lewis Buzbee. I read this book several months ago, then put it aside with a mental note to write up some comments in my blog.

I’ve been incredibly busy lately and not focused on what I’ve been reading. As a matter of fact, I’ve been having some trouble getting back into reading these days. My “To Read” pile is tall, but for some reason, I’m not impelled to read any of the books on it. And every time I pass a bookstore, I have trouble keeping myself from dropping in.

That’s why this passage from the first chapter of Buzbee’s work really hits home:

For the last several days I’ve had the sudden and general urge to buy a new book. I’ve stopped off at a few bookstores around the city, and while I’ve looked at hundreds and hundreds of books in that time, I have not found the one book that will satisfy my urge. It’s not as if I don’t have anything to read; there’s a tower of perfectly good unread books next to my bed, not to mention the shelves of books in the living room I’ve been meaning to reread. I find myself, maddeningly, hungry for the next one, as yet unknown. I no longer try to analyze this hunger; I capitulated long ago to the book lust that’s afflicted me most of my life. I know enough about the course of the disease to know I’ll discover something soon.

In The Yellow-Lighted Bookshop, Buzbee, a former bookseller, writes about his life with books, taking detours along the way to discuss the history of books, printing, publishing, and and the book selling industry. Chapters cover the business of books — including the surprising (for some) truth about what an author earns on each book sold and the impact that large booksellers (think Barnes and Noble and Borders) and online booksellers (think Amazon.com) have on the industry.

The Yellow-Lighted Bookshop is a look into a life where books are more than just bunches of paper with words on them. Educational, amusing, insightful — the book will appeal to any book lover in a way that few other books can.

I highly recommend it.

Treo Internet Connection Problems Resolved

Posted on by
1

But not very satisfactorily.

palm Treo 700p Smartphone (Verizon Wireless)A few days ago, I reported “The Trouble with Treos.” In short, I’d bought a Treo 700p so I could access the Internet from my off-the-grid camping shed on Howard Mesa. Although I’d been told that the Treo would “tether” with my Macintosh for an Internet connection, I later learned that feature wasn’t supported by Palm (maker of the Treo) and Verizon (my wireless provider).

Motorola Q Phone (Verizon Wireless)Today, while running an errand in the Phoenix area, I stopped by the Verizon Wireless store where I bought the phone (Happy Valley, north of Phoenix) and spoke to the woman who sold it to me. I believe her when she says she thought it would work. But I also don’t know why she didn’t tell me about the Motorola Q phone, which definitely would work. Could it be because it cost $150 less?

Could I Love My Phone?

Now, after spending the past week sending photos to my TumbleLog and text messages to Twitter while on a business/vacation trip to California, I’m rather attached to the darn phone. Just the other afternoon, while Mike was driving from the LA area to Santa Barbara, I was stuck in the back seat of the convertible he’d rented. With no chance of participating in the conversation between Mike and his cousin due to wind noise, I amused myself by exchanging a series of photos with my brother in New Jersey who was lounging by his friend’s pool with his friend’s family, his wife, and his dog. I sent him photos I’d taken earlier in the day, as well as a few scenes from the Mustang’s cramped back seat as we made our way up the coast.

That’s something I couldn’t do with my old phone.

I know that other people have been doing stuff like that for years, but I was never into the cell phone thing. Now it’s almost an addiction. And I just don’t want to give up my new phone, even though it doesn’t do everything I want.

But I’m a logical, reasoning person — at least at times — and it makes no sense to be emotionally attracted to a smart phone that doesn’t do what it’s supposed to. So what was I to do?

Make it do what I needed it to.

Doing the “Impossible” — Poorly

So I got on the Web and I tracked down a software package called USB Modem. Available in Mac OS, Windows, and Linux flavors, this package includes software for the Treo as well as drivers for my Mac. I installed a few things, configured a few things, plugged in my tether, and connected to the Internet. In other words, I was able to do what Verizon had belatedly told me I couldn’t do: connect to the Internet using the USB tether cable.

But the connection seemed painfully slow. I fired up the Speakeasy Speed Test and tested it out. Sure enough, I had download speeds of only 120Kbps and upload speeds of only 20Kbps. Sheesh! This is broadband?

To be fair, I ran the same test on the Bluetooth DUN connection. I got 135 down and 85 up. Not much better.

Then I ran it on my house connection just for comparison. 524 down and 516 up.

(All these tests were done with the same computer.)

At Least I Have a Reason to Keep the Phone

The only good that comes out of this is that now I have a reason to keep the phone. True, it’ll cost me another $25 to buy the software to do the tethered connection — I was using a demo version to make sure it would work before I coughed up any more hard earned money — but at least it does work.

It just doesn’t work as well as I’d hoped. Or as well as the salesperson at the Verizon Wireless store said it would. Very disappointing.

I still have three weeks to decide.

Anyone out there use a Q phone with a Mac? Please do use the Comments link or form to share your experiences, good and bad.

Vox "Blogger" Copies and Pastes

Posted on by
2

Another blatant case of copyright infringement.

I use Google Alerts to find articles that might interest me. Today, while going through a list of articles that came in earlier in the week, I found an article titled “Mac OS X Vs Windows Vista.” I clicked the link and was taken to a page on Vox, yet another blog-based social networking site. The blog entry began with the following brief introduction:

Doing my daily read of the news papers today and I came across a story asking which is the better OS, Windows Vista or Apple’s OS X. me I’m a mac users so I already know which is the better OS lol. Anyhow I’m sure you don’t want to read my one sided thoughts lol.

What followed that was a sloppy paraphrasing of the entire text of an article called “Vista versus Mac OS X” on Blogger.com. The Vox “author” had obviously copied and pasted the entire piece into the Vox-hosted blog, then edited selected sentences and added paragraph breaks to come up with a lengthy summary.

For example, the original says this:

On features alone it’s easy to conclude that Vista and Mac OS X are now on par but this overlooks two important elements. Firstly, the feel of both products is very different. In my opinion Mac OS X is unobtrusive and its interface intuitive and clean. Vista on the other hand makes you work for it. Take for example another new feature for Vista called User Account Control (UAC). UAC presents an intrusive dialogue box that warns you whenever you try to make a system wide change or install a new application. This will annoy most users however and you can just switch it off. But doing so overrides all of the new security measures Microsoft have built into Vista and makes the threat of infection from viruses or malware more likely. In contrast Mac OS X generally still remains virus and malware free.

And the Vox copy says this:

ON FEATURES alone it is easy to conclude that Vista and Mac OSX are on par, but this overlooks two important elements.

First, the feel of both products is different.

In my opinion Mac OSX is unobtrusive and its interface intuitive and clean. Vista, on the other hand, makes you work for it.

Take, for example, another new feature for Vista called User Account Control (UAC).

This presents an intrusive dialogue box that warns you whenever you try to make a system-wide change or install a new application.

This will annoy most users, however, and you can just switch it off. But doing so overrides all of the new security measures Microsoft has built into Vista and makes the threat of infection from viruses or malware more likely.

In contrast, Mac OSX generally still remains virus and malware free.

This is just one example. The entire piece was used this way.

Yes, the Vox blogger did link back to the original article. But why bother going there? All of the important points were already available on Vox.

And yes, the Vox blogger did include the name of the original post’s author. But did he have permission to use the entire article? I seriously doubt it. Was this “fair use”? I don’t think so.

As a writer, copyright infringement pisses me off to no end. A writer takes time to think about and compose an original, well-thought-out work. Who knows? It may have taken the article’s author hours to write the piece. How long did it take this lazy blogger to copy and paste its text into his blog? 15 seconds?

Obviously, I reported it to Vox. And I reported it to the author of the original piece. And then I left a comment for the blogger to think about.

Maybe (lol) he just doesn’t know any better (lol). Maybe (lol) Vox will set things right and teach him a little lesson about copyrights (lol).

It’ll probably put him out of business. As the sample of his writing shown at the beginning of this entry indicates, he obviously doesn’t know how to write anything worth reading.

By the way, the original article, by Danny Gorog, is pretty good. If you’re interested in these matters, I highly recommend it. You can find it here.

May 28 Update: The copy-and-paste blogger has deleted the comment I left on his offending blog post. If he cared about writers rights, he would have deleted the entire post. I’m curious to see what Vox will do about this. Probably nothing.

Keeping Busy on the Left Coast

Posted on by
Comment

Where I’ve been for the past few days.

On Sunday, May 20, Mike and I climbed aboard Zero-Mike-Lima for a flight to the Los Angeles area. (It was a relatively uneventful flight and, if I find time, I will bore you with the details in another blog post.) We landed at Torrance Airport, where we had business to do, and took a cab to LAX, where we rented a car for the week. Zero-Mike-Lima is sitting at the ramp in Torrance, right in front of the Robinson Helicopter factory, waiting for our flight back to Wickenburg on Sunday.

We came out here primarily to take the Robinson Factory Safety Course, a 3-1/2 day course designed to educate helicopter pilots about how accidents occur — and how they can be prevented. This was my third time at the course and Mike’s first. I’ll probably be writing more about it in another blog post because I really think it’s worth covering in some detail.

We’ve been on the go almost since arriving in the area. In fact, other than sleep at night, the only rest we had was right after checking into our hotel in Torrance on Sunday.

On Sunday night, we went down to the Redondo Beach pier for a seafood dinner.

Monday, we were in class from 8 AM to 4 PM. Then we zipped into Los Angeles for a walk around the Farmer’s Market and Grove shopping center.

Tuesday, class from 8 AM to 4 PM. Then, after a quick walk around a mall to pick up a few things, we headed back into Los Angeles for dinner and some shows at The Magic Castle with my friend (and fellow author) Deb Shadowitz. We got in to our hotel at 1 AM.

Wednesday, class from 8 AM to 4 PM. Then we hopped in the car and headed south along the coast, ending up in San Clemente for a visit with our friend (and fellow helicopter pilot) Jim Wurth.

Thursday, class from 8 AM to 11 AM. Then, after a quick trip to the Verizon Wireless store for some bad news, we headed back to the Robinson factory for lunch and to wait for Mike’s flight. (Mine was on Tuesday, during class.) Then it was back in the car for a drive up the coast, with a quick stop in Venice, to our new hotel in Malibu.

As you can see, we’ve been pretty much on the go since Sunday morning. Actually, it’s been since Saturday morning, when we gave helicopter rides at Yarnell Daze.

So I haven’t had any time to write in my blog.

imageIt’s Friday morning and, as usual, I was up at about 5:30 AM. Our hotel is weird. It was probably an old hotel that was recently gutted and renovated. Our room has nice (fake) hardwood floors, clean white walls, and a king-sized bed. But not much else. Really. There’s no dresser, no chairs (other than on the little balcony), no table, no sofa. There are two night tables and one lamp. No clock. The TV is a 17 or 19 inch flat screen, mounted on the wall. There’s a 3 cubic foot refrigerator and a wire clothes rack on wheels as a closet. The place is trying to be “trendy minimalistic,” and although the effect is pleasant, it isn’t comfortable. We have views of the ocean from our windows, but no access to the beach. And the two lanes (in each direction) of the Pacific Coast Highway run right past the place. Cars, trucks, and motorcycles drive by throughout the day and night.

There’s Internet access via an unsecured network named “default,” but to get connected, you have to stand in a certain place in the room with your computer on the windowsill. I’ll probably use that to publish this entry.

This is the part of the trip I’ve been looking forward to: the part where Mike promised we’d just “take it easy.” We both expected this place to be on the ocean with access to the beach, so we’re very disappointed (to say the least). We’ll probably find another place later today. In my mind, “take it easy” means to relax in a comfortable place, read, write, or just chat. It doesn’t mean hopping in the car and driving all over the place. I know he’s not going to want to hang out here. I probably won’t either. So I’m not sure when I’ll find time to write again.

Stay tuned. More to come.

[composed in a hotel room in Malibu, CA with ecto]