The Most Difficult Task I Had Today

And I still can’t figure out why.

I spent about 2 hours today putting together an advertisement for Flying M Air‘s Southwest Circle Helicopter Adventure to be printed in a German publication.

I didn’t have to translate it. The advertising company sent me a translation of some text I’d sent them months ago. Trouble is, I couldn’t figure out what the text said. It took a while to find the original message asking for the translation. Oh. That’s what I wrote. Okay. Now at least I knew what I was advertising.

The Finished Ad at about 1/2 sizeTrouble was, the existing ad I wanted to modify for this job had the wrong photos. That means I had to get new photos. Then I couldn’t get the style of the new photos to match the photos I wanted to keep. So I had to find the original versions of all the photos and prepared them all over again from scratch. But I couldn’t remember out how I’d done it in the first place. So I had to figure it out.

Then I realized I rotated some of the images the wrong way and redid them. Then I had to re-rotate them again because I was right the first time. The drop-shadows completely baffled me. I couldn’t remember how I’d done them and I had to try doing it a few different ways before I got the desired results.

Then I had to squeeze in the text. Ever notice how it takes more, longer words to say something in German than in English?

Of course, I’m doing all this in Photoshop, which isn’t exactly the friendliest environment for laying out text and graphics elements. InDesign would have been better. But the old file was in Photoshop, so that’s what I thought I’d use to save time. Wrong!

Anyway, I’m done. You can see the ad here.

Now let’s just home I get some calls from Germans who speak English and want to take a 6-day helicopter excursion.

Tips for Becoming a Good Blogger

From MPDailyFix.com.

Tim Jackson at MPDailyFix.com wrote an article back in November titled “What Does It Mean to Be a ‘Good Blogger’?“that I just stumbled upon. In it, he provides five tips for better blogging. Here they are with my take on them; you should read Tim’s article for his take.

  • Know your topic. You really shouldn’t write authoritatively about a topic when you don’t know enough about the topic to do so. Opinion is one thing, but if it’s based on facts, get the facts straight. That means doing your homework. These days, that’s easy — you’re sitting in front of a computer connected to the Internet, aren’t you? Use Wikipedia, Google, or your favorite search engine to find articles that explain things you aren’t sure about. This really hits home with me today because just yesterday I was blasted for not knowing off the top of my head that Apple sells a “two-button” mouse. I was familiar with the Mighty Mouse product but did not know all of its features. I corrected myself in the very next post, but that wasn’t enough for some readers. Ouch!
  • Know your audience. This one is extremely difficult for me, primarily because this site covers so many topics: support for my books and articles, stories about flying, information about writing, opinions, articles about travel, and stories about the things that go on in my life. Exactly who does this blog appeal to? I have no idea. But I can use stats or metrics to learn more about what people are reading when they come here. For example, yesterday’s article “Apple’s ‘Two-Button’ Mouse” was a huge hit with visitors, getting hundreds of page views and nine comments in a matter of hours. (Huge numbers for this site.) Articles about blogging and statistics also seem to do very well. Is that what my audience wants? Perhaps I should deliver more. But I’ve also decided to install polling software that asks readers which topics interest the most. That might help, too.
  • Read other blogs and leave comments on them. This is something I’ve been working hard to squeeze into my schedule. I’ve found that RSS reader software (I use Endo) is very helpful because it delivers articles or summaries of articles right to one central location. I can spend a few minutes browsing through the inbox, then follow links to the original articles. That’s how I found the article I’m discussing here. This is time consuming but it has three major benefits: (1) I learn a lot about the topics I’m following, (2) I get fodder for articles on this blog (or at least links for my automated del.icio.us links posts (see This just in…), and (3) I’m able to become part of the blogging community. (More on that in a moment.)
  • Follow the links. This isn’t a huge deal for me, since I don’t have many incoming links. Yet. But it is important to see who is linking to your site. Sadly, many of the incoming links appear to be from sites trying to up their Google ranking by linking to other sites. But when I do follow a quality link, it’s good to see that someone else has appreciated what I’ve written. And that brings us to Tim’s last tip.
  • Say thanks. This is a great way to become part of the blogging community. When someone has linked to one of your posts, it’s always nice to say thanks. Not only does this make the person on the other end feel good about sharing your work with other readers, but it builds community. This morning provided a great example of this in my e-mail inbox: I had a thank you note from the author of one of the articles I’d blogged about yesterday. She’d spent a few moments on my site and had some positive things to say about the Contact Me page, which has always been a sore subject. It was nice of her to take the time to write and even nicer to get some positive feedback about my rather strict contact policies.

Again, this is my take on Tim’s five tips. To read Tim’s take and the comments left by readers on his site, read his article.

And I’d love to get some comments about this topic here. Use the Comments link.

How to Build a “Digg Culture” on your Blog

Some Digg tips for bloggers.

I’m not sold on Digg, but I’m certainly not going to avoid being “dugg.” That said, it might be a good idea to see how I can make the most of Digg. The way I see it, any service that can direct traffic to my site — even “fleeting” traffic — is worth looking into.

From “How to Build a “€˜Digg Culture”€™ on your Blog” on ProBlogger Blog Tips by Darren Rowse:

How do you build a “€˜Digg Culture”€™ and get repeatedly on the front page of Digg over time? In this post I’€™ll share 10 ways that top bloggers do it.

The article does indeed include those tips. But it begins by explaining exactly what Digg can do for you and your site and why you should care. If you want to be dugg, you might want to check out what Darren has to say.

Getting Mentioned in Print

Some tips from a brazen careerist.

From “How to get your blog (or yourself) mentioned in print” on Brazen Careerist:

One of the mantras of the online marketing world is that if you want to get something noticed, you need an offline and an online marketing plan. Because each type of marketing is more powerful when used with the other type.

Bloggers are generous with advice about how to get mentioned on blogs, but what about the other way around? How do individuals — bloggers and nonbloggers — get mentioned in print?

Blogger Penelope Trunk’s article offers some tips for getting mentioned in print, some of which are remarkably easy.

Google Zeitgeist

Search statistics for a statistics lover.

Google has published its year-end search statistics for 2006. If you like stats as much as I do, you’ll enjoy reading about the top searches overall, for current events, entertainment, and other categories.

From the Google Zeitgeist Home page:

Pulling together interesting search trends and patterns requires Google’s human and computing power together. Search statistics are automatically generated based on the millions of searches conducted on Google over a given period of time – weekly, monthly, and annually. With some help from humans, and a pigeon or two when they have time, these statistics and trends make their way from the depths of Google’s hard drives to become the Google Zeitgeist report.

The Google Zeitgeist is updated monthly, so you can get your stats fix regularly if you need to.