Amazon.com Wish Lists

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A great way to let people know what you want.

I’ve maintained an Amazon.com wish list for at least a year now. I do it for two reasons:

  • To keep track of the books, DVDs, CDs, and other items I want. When I place an order with Amazon.com for something I need and I either need another item to get free shipping or want to piggyback a little gift to myself on that order, I pick something off the list and buy it in the same order.
  • To let other people know about the books, DVDs, CDs, and other items I want. This is especially useful for family members around the holidays, when they don’t know what to get me. But it’s also nice for site visitors. After all, I’ve bought Amazon.com wish list items for other bloggers and software developers. I thought maybe someone might want to surprise me.

My list grows. I add more things to it than I actually get. In fact, I added about 10 books today (after going through a back issue of Bookmarks).

My Amazon.com wish list didn’t help my mother buy me a Christmas gift this year. I sent her the link to my list and she e-mailed me back saying, “Is that all you have on the list? Books and movies?”

When I told her that was it, she didn’t reply. But the Friday before Christmas, she e-mailed me to let me know she’d sent my Christmas gift late. I still haven’t gotten it, but I know she didn’t buy anything on my Amazon.com wish list. I’m imagining a sweater (I live in Arizona) from Belk, a Florida-based department store. I distinctly remember the fruit trees she bought me for my birthday a few years ago. Yes. Live fruit trees. Apple and pear, I believe. (Remember, I live in the Sonoran desert of Arizona.) I sent them back to her in Florida. They probably died en route — she never mentioned them. The trees are one of the reasons I created the wish list.

I don’t get it. The wish list includes items ranging in price from about $10 to $75. A person can choose any number of things to buy a perfect gift for his/her budget. Shipping is usually free for orders over $25. And ordering is as simple as clicking a few onscreen buttons. (She even has DSL now!) I know my brother and sister would have used the wish list if they hadn’t bought us a wonderful set of Calphalon cookware for a combo Christmas/Wedding present. (Something else on a wish list.)

So apparently it’s up to me to eat away at the wish list by piggybacking items with other things I need to buy. That’s okay. The wish list is there when I need it, so I won’t forget what items I want.

Anyway, I recommend creating an Amazon.com wish list if you don’t already have one. Then keep the link handy for the next time someone asks what you want for Christmas or your birthday. But if your mom is like mine, add a few things other than just books and CDs. Otherwise, you might wind up with a sweater, too.

Adding a Personal Touch to Your Blog

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Some advice from ProBlogger Darren Rowse.

If you read the ProBlogger Web site, you probably already know that Darren Rowse has written a series of articles under the heading “Adding a Personal Touch to Your Blog.” If you don’t frequent that site or subscribe to its feed and you’re truly interested in making your blog the best it can be, you really ought to head over there and pick up a few tips.

Although this series started in mid December, I didn’t think about blogging about it because it didn’t strike me as something worth sharing. Darren’s tips seemed like perfect common sense to me. After all, don’t all bloggers get personal in their blogs? I know do (perhaps I over-do) but apparently many others don’t. And perhaps that’s what’s holding a lot of bloggers back.

So I urge you to stop by Darren’s site and check out this series. In it, he explains how you can make your blog more “personal”:

…by personal I don’t necessarily mean that I’m going to be reflecting upon having a personal blog (as in the type where you talk about your cat, boyfriend, hobbies and last night’s dinner). What I’ll be focussing upon is how to make your entrepreneurial blog more personal…

If it works for Darren and others (including me, I think), it might work for you.

The Most Difficult Task I Had Today

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And I still can’t figure out why.

I spent about 2 hours today putting together an advertisement for Flying M Air‘s Southwest Circle Helicopter Adventure to be printed in a German publication.

I didn’t have to translate it. The advertising company sent me a translation of some text I’d sent them months ago. Trouble is, I couldn’t figure out what the text said. It took a while to find the original message asking for the translation. Oh. That’s what I wrote. Okay. Now at least I knew what I was advertising.

The Finished Ad at about 1/2 sizeTrouble was, the existing ad I wanted to modify for this job had the wrong photos. That means I had to get new photos. Then I couldn’t get the style of the new photos to match the photos I wanted to keep. So I had to find the original versions of all the photos and prepared them all over again from scratch. But I couldn’t remember out how I’d done it in the first place. So I had to figure it out.

Then I realized I rotated some of the images the wrong way and redid them. Then I had to re-rotate them again because I was right the first time. The drop-shadows completely baffled me. I couldn’t remember how I’d done them and I had to try doing it a few different ways before I got the desired results.

Then I had to squeeze in the text. Ever notice how it takes more, longer words to say something in German than in English?

Of course, I’m doing all this in Photoshop, which isn’t exactly the friendliest environment for laying out text and graphics elements. InDesign would have been better. But the old file was in Photoshop, so that’s what I thought I’d use to save time. Wrong!

Anyway, I’m done. You can see the ad here.

Now let’s just home I get some calls from Germans who speak English and want to take a 6-day helicopter excursion.

Tips for Becoming a Good Blogger

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From MPDailyFix.com.

Tim Jackson at MPDailyFix.com wrote an article back in November titled “What Does It Mean to Be a ‘Good Blogger’?“that I just stumbled upon. In it, he provides five tips for better blogging. Here they are with my take on them; you should read Tim’s article for his take.

  • Know your topic. You really shouldn’t write authoritatively about a topic when you don’t know enough about the topic to do so. Opinion is one thing, but if it’s based on facts, get the facts straight. That means doing your homework. These days, that’s easy — you’re sitting in front of a computer connected to the Internet, aren’t you? Use Wikipedia, Google, or your favorite search engine to find articles that explain things you aren’t sure about. This really hits home with me today because just yesterday I was blasted for not knowing off the top of my head that Apple sells a “two-button” mouse. I was familiar with the Mighty Mouse product but did not know all of its features. I corrected myself in the very next post, but that wasn’t enough for some readers. Ouch!
  • Know your audience. This one is extremely difficult for me, primarily because this site covers so many topics: support for my books and articles, stories about flying, information about writing, opinions, articles about travel, and stories about the things that go on in my life. Exactly who does this blog appeal to? I have no idea. But I can use stats or metrics to learn more about what people are reading when they come here. For example, yesterday’s article “Apple’s ‘Two-Button’ Mouse” was a huge hit with visitors, getting hundreds of page views and nine comments in a matter of hours. (Huge numbers for this site.) Articles about blogging and statistics also seem to do very well. Is that what my audience wants? Perhaps I should deliver more. But I’ve also decided to install polling software that asks readers which topics interest the most. That might help, too.
  • Read other blogs and leave comments on them. This is something I’ve been working hard to squeeze into my schedule. I’ve found that RSS reader software (I use Endo) is very helpful because it delivers articles or summaries of articles right to one central location. I can spend a few minutes browsing through the inbox, then follow links to the original articles. That’s how I found the article I’m discussing here. This is time consuming but it has three major benefits: (1) I learn a lot about the topics I’m following, (2) I get fodder for articles on this blog (or at least links for my automated del.icio.us links posts (see This just in…), and (3) I’m able to become part of the blogging community. (More on that in a moment.)
  • Follow the links. This isn’t a huge deal for me, since I don’t have many incoming links. Yet. But it is important to see who is linking to your site. Sadly, many of the incoming links appear to be from sites trying to up their Google ranking by linking to other sites. But when I do follow a quality link, it’s good to see that someone else has appreciated what I’ve written. And that brings us to Tim’s last tip.
  • Say thanks. This is a great way to become part of the blogging community. When someone has linked to one of your posts, it’s always nice to say thanks. Not only does this make the person on the other end feel good about sharing your work with other readers, but it builds community. This morning provided a great example of this in my e-mail inbox: I had a thank you note from the author of one of the articles I’d blogged about yesterday. She’d spent a few moments on my site and had some positive things to say about the Contact Me page, which has always been a sore subject. It was nice of her to take the time to write and even nicer to get some positive feedback about my rather strict contact policies.

Again, this is my take on Tim’s five tips. To read Tim’s take and the comments left by readers on his site, read his article.

And I’d love to get some comments about this topic here. Use the Comments link.

How to Build a “Digg Culture” on your Blog

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Some Digg tips for bloggers.

I’m not sold on Digg, but I’m certainly not going to avoid being “dugg.” That said, it might be a good idea to see how I can make the most of Digg. The way I see it, any service that can direct traffic to my site — even “fleeting” traffic — is worth looking into.

From “How to Build a “€˜Digg Culture”€™ on your Blog” on ProBlogger Blog Tips by Darren Rowse:

How do you build a “€˜Digg Culture”€™ and get repeatedly on the front page of Digg over time? In this post I’€™ll share 10 ways that top bloggers do it.

The article does indeed include those tips. But it begins by explaining exactly what Digg can do for you and your site and why you should care. If you want to be dugg, you might want to check out what Darren has to say.