digg IT

A new plugin being tested here.

Although I have my doubts about digg, I’ve always been curious about whether my posts have ever been “dugg.” I’ve often seen buttons with digg counts on other WordPress Web sites. I figured it was time to try installing one on this site.

digg what?

digg, in case you don’t know, is a social bookmarking site that’s pretty popular among blog enthusiasts. You sign up for a free membership, then “digg” blog posts you like. If the post has never been dugg, you can be the first to digg it. Otherwise, you can just add your digg to the count of existing diggs. You can also add comments about the post.

Posts with lots of diggs — generally more than 100 — get lots of visits, mostly from people who monitor popular posts on the digg site. So, for a blogger, being dugg could be a good thing.

I say could be because if you’ve got a lot of diggs, your post could become so popular that hits exceed your bandwidth. That happened with podiobooks.com, which I learned about today. A note on its site says:

We’ve been Dugg and Lifehacked in the last 24 hours, and the site is experiencing a little oddness from time to time. We’re working on getting things stabilized.

That’s when you can get the site. You’re just as likely to get a Server Error 500 when you attempt to access. Oops. Hopefully, things will calm down for them enough for their server to handle incoming requests.

The Plugin

Getting the digg button on a post is a matter of installing a plugin and modifying the WordPress theme’s template code to add a new function.

I needed to find the plugin, so I used by friend Google to search for digg wordpress plugin.

I first found Digg This, which was at the top of the list. I wasted no time downloading and installing it. Unfortunately, I couldn’t get it to work. And when I scrolled through the list of comments, I discovered that I wasn’t the only one.

I decided to keep looking.

I then found digg IT (which may have been called Digg This in a previous incarnation). I downloaded and installed it. It worked immediately, perfectly. If I’m still using it as you read this, you’ll see it at the top right of each post.

(I say if because I might not keep it. Although it works like a charm, seeing so many posts with 0 diggs is kind of depressing. I have a post that’s been read over 3,000 times and still has 0 diggs. [sigh] You can help cheer me up by occasionally digging my posts.)

The installation required a single line of code to be inserted in The Loop, right before the < ?php the_content(); ?> tag:

< ?php if(function_exists(digg_this)) { digg_this('', '', '', ''); } ?>

It’s a nice piece of code because it checks to make sure the function exists before actually calling it. So if the plugin fails or is not compatible with a future version of WordPress, your site visitors won’t see an error message. I like neat code like that.

Unfortunately, the documentation does have a tiny error. It tells you to insert the code in your index.php file. If the < ?php the_content(); ?> tag for your theme isn’t in that file, those instructions could confuse you. In my case, that tag is in my post.php file. So you do need to have a little knowledge about your theme’s template files to install it properly. Just open them all up until you find the < ?php the_content(); ?> tag and you can’t go wrong.

Anyway, if you’re posts are dugg or you want them dugg, you might want to give this plugin a try. You can’t beat it for ease of installation and use.

March 26 Update: I removed the digg count from my pages. The zeros were really getting to me. If the site ever starts getting diggs on a more regular basis, I’ll put it back. For now, the code is just commented out.

Three Things to Consider when Blogging for Business

Some thoughts.

A while back, I was interviewed by a local newspaper reporter about my blog. Being the newspaper’s “business advocate,” he was most concerned about blogging for business.

That’s actually a good topic of discussion for anyone who blogs and operates a business. (That includes me, since I actually own and operate two active businesses: my writing “business” and Flying M Air.) So I thought I’d share some of my thoughts about blogging for business here.

Purposeful Content

One of the first things to think about when blogging for business is content. You have a few options:

  • Publish content that has nothing to do with your products, services, or industry. I’m not sure why you’d want to do this in a pure business blog. (I do it here, but that’s because this blog wasn’t created to support my business.) It could provide enough interesting content to attract visitors and some of those visitors might develop an interest in your products or services. But if you propound opinions — especially political opinions — that are unfavorable to some visitors, you could actually damage your company’s reputation and lose potential (or worse yet, existing) customers. I think Bob Parsons, CEO of GoDaddy.com committed this sin; I recall reading a bunch of mailing list messages urging other readers to boycott GoDaddy.com because of something Parsons had said in his blog. (I decided to boycott the list instead and dropped my subscription.)
  • Publish content of interest to your customers that isn’t directly related to your products or services. This is something I do with this blog. My customers (the folks who buy my books) are obviously interested in topics my books cover. But what of related topics my books don’t cover? When I write an article about blogging for business, the article may appeal to some of the folks who have bought my WordPress book, since that book covers blogging software. But it goes beyond the scope of that book to offer additional helpful information. (At least that’s the goal.) It also appeals to bloggers using other blogging platforms that I haven’t written about or don’t even know about. Those people are not going to buy my WordPress book. When you publish content like this, it makes your blog a place for people to get valuable information. These people may be customers or future customers. Or they might be people who will recommend your site to potential future customers.
  • Publish support content for your customers. This is probably the best and most useful thing you can do with a blog — provided your Web site doesn’t already have support information in an easier to reference or search place. Some good examples include the blogs for FeedBurner, Tumblr, and Google advertisers. I do this on my blog by publishing clarifications and corrections to my books in the various Book Support categories and answering reader questions in Q & A.
  • Publish pure marketing content. I’m talking about information about new products, special offers, and links to product reviews. This is obvious business stuff and I do it on both of my business-related sites. Here, I’m sure to mention when a new book has hit bookstore shelves or if one of my Informit articles is published. On Flying M Air’s Web site, I have a What’s New category where I list new tours and excursions as they are released and a Special Offers/Be Spontaneous! category where I release information about limited-time offers. But in all honesty, although Flying M Air’s Web site is blog-based, I don’t really consider it a blog. You can find better examples of this on many business-related blogs, including the ones listed in the previous bullet point.

If you don’t consider content first, you might find yourself in a situation where you don’t know what to publish. One of my publishers went through this exercise with its blog. It turned the blog over to a single person who had a single focus of interest. The resulting entries appealed only to a small group of visitors and did a pretty good job of alienating others, including me. The project has since been turned over to someone else and the content is more well-rounded.

Writing Style

One of the things I don’t like about some blogs is the writing style used by some bloggers. (Fortunately, I don’t see much of this because I seldom visit a blog more than once if I don’t like the way it’s written.) Some people write as if their company’s legal department is looking over their shoulder. Or their fifth grade English teacher. Or their boss. Or their teenage son.

A blog’s writing style should set the tone for the entire blog. Here are some examples of what I mean:

  • Authoritative. You’re the expert and your words prove it. But be careful with this one. If you make a solid, authoritative statement and it’s wrong, your blog’s comments will fill with corrections — some of them worded in a very nasty way. And if people rely on what you tell them and have problems, you’ll wish your legal department was looking over your shoulder as you were writing.
  • Friendly and helpful. This is my preferred approach. I try to write as if I’m talking to a friend, offering suggestions, advice, assistance. You might not know all the answers, but here’s what you know — or are pretty sure about. Is the information helpful? If so, great! If not, well, keep checking in; you might find something more helpful in the future.
  • Hip, cool, groovy. (Am I dating myself here or are those words back in the current vocabulary?) You’re part of the “in crowd” and you know your readers are, too. You use current slang and make reference to people, places, or things in popular culture. Grammar isn’t important, spelling goes with the current trend. If you want to appeal to others who communicate this way — especially young people who are influenced by current fads — this is the way to go. But be aware that it’s likely to alienate everyone else (including me).

These are just some examples. The best thing to do is come up with a tone that’s comfortable to you. If you pick the wrong tone, your readers will probably know it. And they’ll wonder what else is fake about your blog’s content.

Branding

Another thing to consider is the presentation of your company’s blog. Everyone in business these days knows how important branding is. While you might think it’s okay to throw a blog up on wordpress.com or blogspot.com, formatting limitations are likely to make it impossible to give your blog the same branding elements as your Web site. If this is important to you, you’ll need to take the time and effort (or hire someone else to take the time and effort) to set up a fully customizable blog that can include your company logo, colors, fonts, and images.

In my world, Flying M Air is a perfect example. When I had my company’s brochure redesigned by a real designer (imagine that!) nearly a year ago, I decided to use the color scheme, shapes, designs, and existing logo as branding elements that I’d use on my Web site, business cards, and other presentation and marketing materials. That meant rebuilding the site from the ground up — which turned out to be a bit of a challenge, given that I wanted to use WordPress as my publishing platform. (WordPress is heavily reliant on CSS and I know just enough about CSS to be dangerous. I documented the task in a 7-part series on this site, if you’re interested in reading about my experience.) The resulting site supports my “brand” and is clearly identifiable as “official” Flying M Air material.

Conclusion

These are just a few things to think about when setting up a blog for your business. I’m sure if you brainstorm a bit, you can come up with more. (After all, I’m no expert!)

And brainstoming is probably a good idea if you’re getting ready to launch a business blog project. Get everyone who will be part of the blogging team involved. Talk it over together. Come up with a plan.

Just remember that every plan should be flexible, allowing for change as change is needed.

Got some advice to share? Use the Comments link.

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Tumblelogs

I discover a new, abbreviated form of blogging.

One of the things I’ve noticed about my blog is that a high percentage of the entries are extremely wordy, full of stories or opinions or information that I’ve spent a lot of time thinking about, compiling, formatting, and publishing. And it seems that most serious blogs are the same.

Enter, the tumblelog, which has apparently been around since 2005. This short-form blog is ideal for quick and dirty entry posting. In fact, that’s what it’s supposed to be for.

From Wikipedia:

A tumblelog is a variation of a blog, that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, this format is frequently used to share the author’s creations, discoveries, or experiences without providing a commentary.

I first heard of tumblelogs on either the TWIT or MacBreak Weekly podcast. Leo Laporte and other members of those two podcast teams use Tumblr to create and publish their tumblelogs. Curious, I went to check it out for myself. And, on the FAQs page there, I got a the analogy that sold me on trying it for myself:

If blogs are journals, tumblelogs are scrapbooks.

It might be nice to have an online scrapbook, I thought. I decided to sign up for a free Tumblr account and give it a try. The result is the unimaginatively named Maria’s TumbleLog, which can be found at tumblelog.aneclecticmind.com. (And yes, you can host a tumblelog on Tumblr’s site; I just got fancy and set mine up with my own custom domain name.) Since then, I’ve added entries that include photos and quotes. I’ve also set up my account to automatically create links to new articles in a number of feeds — including the one for this WebLog.

Although I like the ease at which entries can be added to my tumblelog, I don’t like the fact that there’s no offline composition tool. But I think that’s because I’m worried about composition — a task that simply doesn’t apply to tumblelog entries. Entries are extremely short and to the point: a photo with a caption, a quote with the name of the person being quoted, a link all by itself. While it is possible to create a standard text entry, I’m going to try hard not to — unless I can keep it to 100 words or less. That’s not an easy task for me — writing more has always been easier than writing less.

Will anyone read my tumblelog? I don’t know. Do I care? I don’t know that, either.

Right now, the idea is too new to me. I’m more interested in experimenting with this form of expression and seeing whether I can stick to it.

I’ve been blogging for 3-1/2 years now; it’ll be tough to branch some of that energy off to a similar yet very different form.

In the meantime, I’d be very interested in hearing from others with tumblelogs. Use the comments link. And be sure to include a link to your tumblelog in the form so other readers and I can check it out.

Slot Canyons

Another helicopter outing.

I was coming into Wickenburg Municipal Airport after a tour I’d done down in Scottsdale when I spotted a helicopter sitting idle at the fuel island. Ray’s or Dave’s — I couldn’t tell from that distance. Then Dave’s voice came over the radio, announcing that he was two miles north, landing at the fuel island. Since I was headed for the same place, all three of Wickenburg’s privately owned helicopters would be at the airport at once.

“Hey, Dave. Where are you going?” I asked.

The Unicom frequency at Wickenburg was otherwise dead and local pilots aren’t shy about brief conversations over the airwaves when necessary.

“Hey, Maria. We’re going out to take a look at some slot canyons Ray found. Want to come?”

“Maybe.”

I landed on the 100LL side of the fuel island. Ray saw Dave coming in and moved the helicopter, which was parked on its dolly, so Dave could land there. Ray had his two young sons with him. A man I didn’t know was waiting at the fuel island for Dave.

I shut down as the FBO guy came out to fuel my helicopter. Soon Dave’s helicopter was sucking down JetA.

Both Dave and Ray fly Hughes 500s. Ray has a 1982 Hughes 500D utility ship and Dave has a 1969 (I think) Hughes 500C “executive” model. Both guys bought their helicopters after taking an “E-ticket” ride up the Hassayampa with Jim, who owns a 1973 Hughes 500C exec. All three of these helicopters are in excellent condition. Jim has since moved (at least temporarily) to San Diego. Dave flies his helicopter to work in Scottsdale almost every day. And Ray uses his mostly for exploring, although he’s building time so he can qualify for training with his ship’s utility hook.

I’m the poor kid on the block — at least in their eyes — with a piston helicopter. I like to remind them that I bought mine brand new.

Spur of the moment day trips like these aren’t anything unusual for Wickenburg’s helicopter pilots. What is unusual is that I should be invited. The last time they invited me on an outing, it was Ray and Jim flying their helicopters into a canyon near Burro Creek. I orbited overhead with Mike while they landed on a ridge so narrow that their skids just fit and their tailcones hung out over an abyss. “Come on down,” Jim, the guy known for trimming treetops with his main rotor blades, urged over the radio. “I don’t think so,” I replied. “Have fun.” And Mike and I headed to Prescott for lunch with pavement under my skids. Since then, Ray and Jim were convinced that I didn’t like off-airport landings. (Ah, if they only knew.) The invitations stopped. But today, I happened to be in the right place at the right time for a new invitation.

Unfortunately, I was waiting for Mike to meet me at the airport. We’d planned to wash the helicopter. Mike had taken a motorcycle ride up to Prescott to clear his mind a bit and wasn’t expected back for another 20 to 30 minutes.

Ray told me he’d overflown the place a bunch of times and had landed there with his wife recently to check it out. He said there were at least three slot canyons. One was about 6 feet wide, 100 feet deep, and 3/4 mile long. He described where the place was located in terms of landmarks: go to the Wayside Inn, then head over the north side of the lake and you’ll find it just past the first set of low mountains.

Ray probably has a GPS, but I don’t think he believes in using it. He never has coordinates for anything. But he does have the uncanny ability to re-find a place after being there just once. He’s found and returned to all kinds of things out in the desert — abandoned homesteads, waterfalls, plane wrecks, mines — you name it. If it’s out in the desert within a 50 mile radius of Wickenburg, Ray can take you there.

I know the area that Ray was describing and I know that there are lots of low mountains there. If I didn’t follow them, I wouldn’t find it. But I had to wait for Mike. They waited long enough for me to change my shirt and shoes. But when Mike still didn’t appear, they were done waiting. Dave and his friend started up first and took off with enough downwash to knock over all the extra JetA fueling equipment stored at the fuel island. He orbited the industrial park while Ray and his boys started up and warmed up. Soon they were lifting off. Then they were a pair of dark spots heading west.

Mike rolled in 10 minutes later. I told him what was up, then went to start up the helicopter while he parked his motorcycle. I managed to raise Dave on the radio and told him I’d be taking off in two minutes.

I had the Wayside Inn (home of the Hamburger in the Middle of Nowhere) programmed into my GPS, so I punched it in as a direct-to and we headed west bearing 286°. After a few moments, I heard Ray and Dave chatting on the frequency, so I told them we were airborne. They weren’t in any hurry — in fact, it seemed they were interest in overflying the remains of a trailer-based meth lab out in the desert — so I had a decent chance of catching up with them. Dave had doors off, which would slow him down and it was only Mike and I on board, so I was able to get a 115-knot cruise speed at my allowable continuous power setting of 22.5 inches of manifold pressure (30°C at 2,000 feet). I’d flown with Jim many times and he seldom topped 100 knots.

We switched frequency to 122.725 so we wouldn’t bother other pilots while we chatted. I reported our progress each time I crossed a landmark: Route 71, the unpaved Alamo Road, the Wayside Inn. When I got to the Inn, they were already across the lake. Fortunately, Ray had to poke around a bit to find a good landing zone. I reached the west side of the lake just as Dave set down on a ridge. I didn’t see either of them — at least at first. Then I caught sight of a flash of light: A strobe about 2 miles away.

“I have you in sight,” Dave said at almost the same moment. “I’m at your one o’clock.”

That’s where I saw the strobe. I homed in on it.

Ray was still listening in as he cooled down his engine. “There’s a good landing zone right behind me,” he said. “I can guide you in if you want.”

I circled around Dave’s helicopter, which was still spinning up on the ridge. Ray was on a low arm of the mountain. The slot canyon was just to the left of his helicopter. There was plenty of room behind him — even for a helicopter 38-1/2 feet long — between palo verde trees, cactus, and shrubs.

“I got it,” I told him. I made my approach and set down in the longest clear area I could find. The top branches of a palo verde tree on my left were about a foot beneath my unloaded spinning blades.

I cooled off my engine, which had been running hotter than usual during our high speed pursuit (summer is almost here in Arizona), and shut down. The blades were just coasting to a stop on their own when Dave and his friend reached us. Ray and his boys were waiting patiently for us.

We didn’t waste any time scrambling down the side of the steep canyon wall just 10 feet from Ray’s helicopter. I was wearing Keds, which were the only shoes I had at the airport (other than my loafers) and they didn’t offer any traction at all. I had to do the last little bit on my butt. Then we were in at the mouth of a narrow canyon that cut into the rock wall in front of us.

Ray led the way, followed closely by his boys. “Keep an eye out for snakes,” he warned.

We slipped into the canyon. The rock walls were a conglomeration of rocks laid down when Arizona was under water. You could see where different layers of rock had been deposited in the sand of a sea bed, cemented there by pressure and time. The sea receded, leaving Arizona dry with many flat valleys between mountain ranges. Over thousands (if not millions?) of years, water had cut through this particular piece of rock, digging deeper with every storm. The slot canyon was narrow — even narrower than Antelope Canyon — but the walls were rough, lined with the rocks that had been deposited there millions of years ago.

Natural Bridge Deep in Slot CanyonThe canyon twisted and turned on a gentle downward slope, with an occasional drop of 2 to 4 feet where we had to scramble over boulder deposits. Inside, the air was cooler and, as the walls climbed on either side of us, cooler breezes blew past us. Sunlight didn’t get to the canyon floor this time of year, so the rock walls hadn’t heated. A side canyon entered suddenly from the left with a natural bridge of rock over it. As we continued down, a few other steep canyons joined in less dramatically. Then the canyon opened abruptly to a much wider canyon with steep walls and tire tracks on its sandy floor.

We all agreed that the canyon had been pretty cool. Ray led the way to the next one, which was a few hundred yards downstream in the big canyon. We walked up the canyon, but it was much shorter and ended with a 15-foot vertical wall. We retraced our footsteps out to the main canyon.

“There’s another one about a quarter mile away,” Ray told us. “Want to see that, too?”

Slot CanyonWe did, so we started walking. I think Ray’s estimation of distance was a little off. It had to be at least a half mile. The sun was still shining into the wide canyon, and it was warm. I’m out of shape and didn’t walk easily on the sandy canyon floor. But after passing a much narrower canyon that one of the boys explored on his own, we finally reached the third slot canyon. Like the others, it cut through the solid conglomeration of rocks with cool breezes along the way. And like the first canyon, it was long, stretching back into the mountain as it climbed. Mike and I and one of Ray’s boys went quite a distance, hoping we’d be able to climb out and see where the helicopters were parked. But it soon became apparent that we’d have at least a mile hike ahead of us — and we still might not see them. None of us wanted to walk that far, so we went back.

We retraced our steps back to the first canyon, chatting about all kinds of things on the way. Ray and Dave continued walking past its mouth, which was hidden behind a large palo verde tree. I don’t know if they really didn’t see it or if they were trying to fool us into walking past it. I wasn’t being fooled — at least not by that ploy. They had plenty of other gags to fool me with — Ray has a real talent for delivering pure bull with a straight face and Dave is the perfect straight man: normally trustworthy so you always believe what he says. (I know better now.)

Dave's and Ray's HelicoptersBack at the helicopters, we went straight for our cooler bag with its supply of water, Gatorade, cheese, and salami. We re-hydrated and snacked. Dave and his friend had to walk all the way back up the ridge to get their drinks and they didn’t come back. When we heard Dave start his engine, we knew it was time to leave.

I was just climbing into my helicopter when Dave took off and zoomed past us. Ray and I were ready to go at the same time. (It’s good helicopter outing etiquette to make sure no helicopter is left behind and Ray and I were watching out for each other.) Ray left first, popping off the ground like a champagne cork. I tried to be a bit more graceful but didn’t do much better. I followed the slot canyon — a narrow crack in the rock — down to the main canyon as I climbed. Ray was at my four o’clock. Dave was completely out of sight.

Jim might be slow, but Ray isn’t. He and I were flying neck and neck as we crossed the lake, but he inched his way past me as we climbed the flat valley east toward Wickenburg. By the Wayside Inn, he was a half mile ahead of me. He’d beat me back to Wickenburg by at least 3 minutes; the only reason it was that short a time was that I took a more direct route back, following my GPS’s advice. Dave had let his passenger off at the airport and was just getting ready to leave when I came in. He took off and I set down.

The sun was just setting.

It had been a nice little outing, one I really needed to do. Lately, the only time I fly is to take paying passengers on tours and charters or to go to or from a passenger pickup point. I’ve flown down to the Phoenix area so many times the past few months. After a while, it just isn’t fun. But outings like this — with friends in remote places, seeing cool things — is a better reason to fly. Even if someone else isn’t picking up the tab.