When Readers Think Their $4 Investment in Your Book Buys You

A rant.

iBooks Author Cover
The third of three books I self-published in 2012 as an experiment. Of the three, it did best.

Yesterday, I got an email from a guy who apparently bought my 2012 book, “iBooks Author: Publishing Your First Ebook.”

This book was one of three I self-published in early 2012 and it was available in a variety of ebook formats, as well as in print. It was the first book out about iBooks Author software and sold very well for the first year or so. Then, as most computer books do, it aged and pretty much died. I lost interest in writing for a while and never bothered to revise it.

I should mention here that it was the 84th book I’d written since 1991, so it wasn’t exactly my first rodeo.

The reader — who has the word “author” in his email address — sent his first message at 3:03 PM using the contact form on this website:

Hello,
Just spoke with Apple about how and where to publish iBook Author books and discovered that they can be viewed (read) not only on the iPad, but MacBooks and Mac Desktops and the iPhone. Your statement that iBook Author books can be viewed ONLY on the iPad is incorrect;

(Apparently some “authors” don’t realize that you end a sentence with a period (full stop, if you’re in the UK) and not a semicolon.)

First, I have to admit that I was surprised that anyone was still buying a five year old computer book. Second, I was surprised that anyone who would buy a computer book that old might think it had up-to-date information in it. I don’t know what version iBooks Author is up to — I don’t use it anymore — but I have to assume it’s past version 2.0. I wrote about 1.0 and my book was available less than a month after the software was released, when the only way to read an iBooks Author book was on an iPad. (The Mac OS app came later.) I responded:

That book was written for version 1 way back in 2012. That’s FIVE years ago. Things change. The book was not updated for changes.

Maria

Was I being rude? I don’t think so. But with all the time I spend on Twitter, I can’t even tell anymore. I deal with trolls daily and I half suspected I was being trolled. So I was only partially surprised when he replied 12 minutes later with:

Poor excuses. Doesn’t give you a whole lot of credibility

What the actual fuck? Seriously? This guy buys a 5-year-old book and thinks I don’t have credibility because the book is out of date?

I started to write a nasty response but deleted it. I went with sarcasm:

Whatever you say.

Maria

Eye RollingIt doesn’t appear in the message here, but I inserted the eye rolling emoji. I like that one. It sums up my thoughts about people who complain about things that they really have no right to complain about. Or when I encounter sheer stupidity. (I rolled my eyes a lot in the last few years of my marriage. Half the time, I didn’t even realize I was doing it, but it drove my wasband crazy.) I use it a lot on Twitter.

Eleven minutes later — this guy must have been sitting at his computer waiting for me to email him — he responds with a silly threat:

Perhaps I’ll simply return the book to Amazon and complain that it’s 5 years out of date and the so-called author doesn’t care.

This really cracks me up. Does he honestly think I care if he returns the book to Amazon? If he bought the $3.99 Kindle version, I only made $2.79 on it. I can’t even buy a cup of coffee for that, so it certainly isn’t going to break me. If he bought the $14.35 print version, the joke’s on him. I self published using print on demand and my printer does not allow returns. So Amazon has to keep the book and I don’t lose a dime.

And if he does tell them he’s returning it because the author doesn’t care, they’ll likely think the same thing I think: why the hell should the author care about someone dumb enough to buy a 5-year-old computer book and expect it to be completely accurate with the current version of the software?

Again, I started writing something nasty and deleted it. Instead, I went with this:

What do you expect me to do? Write you a special copy? Get real. You bought a 5 year old computer book and you expect it to cover the current software?

Return it.

Not exactly friendly, but who cares? I don’t make my living writing computer books anymore. I don’t know too many people who do. Did he honestly think his threat would get any action out of me? What kind of an idiot is he?

Anyway, that was the last I heard from him yesterday. I thought I was done with him. But in the morning, a new nasty-gram appeared in my email inbox:

You are so very typical of the slapdash, irresponsible, third-rate scribbler who never gets it quite right, doesn’t care, makes excuses and then plays stupid. Who was to know that the book was five years old and out of date? Why didn’t you update it? I would have. Sloppy.

Book Details
“Who was to know the book was five years old and out of date?” Anyone who read the book details on Amazon. Duh.

The sheer stupidity and obnoxiousness of this troll was beyond belief. He needed to be schooled and I was ready to do the schooling.

The kid gloves came off. I responded by saying exactly what I thought:

Wow! Your level of cluelessness is amazing. I’m trying to figure out why you include the word “author” in your email address. You can’t possibly be a real author.

For your information, I have written 86 books since 1991. I’ve worked with over a dozen publishers, including Random House, McGraw Hill, and Macmillan. (Ever hear of them?) I’ve had numerous bestsellers since 1998 — enough to finance the launching of a third career as a helicopter pilot. Yeah, the red helicopter that appears on my website is actually mine. How do you think I bought that? By being a “third-rate scribbler” selling “slapdash” books?

And now a dose of reality: publishers decide whether or not to update books based on sales potential. The book you bought sold relatively well in 2012 but as additional titles covering the same topic came out on the market, I determined that potential future sales for a new edition would not be sufficient to make the project worthwhile. If you were a REAL author, you would understand this basic principle of publishing as a business. But apparently, you’re just another writer who is going to lean on self-publishing as a vanity project. While you might be able to spend all of your time writing a book that no one will buy, I have much better things to do with my time. Hence, the book was not updated and is unlikely to be updated in the future.

I’d like to add here that your attitude really sucks and that it’s a good thing you’re exploring the world of self publishing because no real publisher would work with you.

Now return the book and go bother someone else. I’m done with you.

Maria

PS: Thanks so much for participating in this exchange of emails. It’s giving me something to blog about this morning. My readers are not going to believe this shit is real.

And then I blocked his email address so I wouldn’t get any of his crap again.

I can’t wait to see what he comments on this post.

FAR 107 Explained

I wrote a book last week and it’s available now.

Way back in 2012, I self-published three books. The first was the same kind of computer how-to book I’d been writing since 1991. It was about iBooks Author software and was the first book out about it. It sold about 3,000 copies and continues to sell to this day. The other two were less successful. One, about sorting data in Excel, sold a few hundred copies. The other, about making movies, sold about 500 copies. All of them were available in multiple formats, including print.

I was on track to release a book a month when the idiot I was married to decided he needed a mommy more than a wife and found one online. My life got thrown up into the air. Soon I was busy with a divorce and moving and building new home in another state. My goal of publishing a series of short books got put on the back burner. And then my flying business really took off and I didn’t see a real need to revisit that plan.

Until the other day.

I got a call from a local drone enthusiast — that’s what he called himself. He’d seen on Facebook that Flying M Air, my company, had begun doing drone photography. He had some questions about it. I had some time so we chatted on the phone.

During the course of the conversation, he asked me two regulation-related questions that I didn’t know the answer for. And that bothered me. You see, I’d done everything I was supposed to do to get a remote pilot certificate with a small unmanned aircraft system (small UAS) rating. I’d satisfied the FAA’s requirements and had a printout of my temporary certificate sitting on my desk. I should know the answers to his questions, but I didn’t.

So a few days later, when I found myself sitting around the house on a rainy day, I looked up the answers. And then I started a careful re-reading FAR Part 107, which is the FAA regulations for commercial small UAS (AKA drone) flying. And I realized that just like all the other FARs, Part 107 was written in the same government-style “legalese,” with the usual exceptions and cross-references that make them nearly impossible to understand.

And that’s when I realized that some folks might find it helpful to read a translation, in plain English, so they could actually understand the rules.

So I wrote one.

Part 107 Explained
Here’s the book cover. A friend asked how I got the photo. I basically flew my Mavic to face me on my deck early in the morning when the light was good. I’ll get a new shot when the fruit trees are in bloom for the next edition.

FAR Part 107 Explained: A Definitive Guide for Serious Drone Pilots is the result.

I started with the actual text of Part 107 and inserted my translation, in red type, beneath each section or paragraph. Along the way, I provided in-document links to other sections of Part 107 and web links to other FARs and documents that Part 107 refers to. I even included links to helpful web pages for registering a drone, reporting an accident, taking the course I did to satisfy training requirements, and changing your name or address in FAA records.

The resulting document isn’t long — after all, Part 107 is relatively short — but it is complete and works as a stand-alone guide to Part 107.

I generated two formats (so far): Apple iTunes bookstore and Amazon Kindle. I submitted to Apple on Friday and Amazon yesterday. (Guess which one was available first?)

In any case, if you’re interested in flying your small UAS/drone for compensation, I hope you’ll consider investing $6.99 for my book. Right now, it’s available as an ebook only; if there’s a big demand for it, I’ll consider a print version. You can buy it on Amazon.com or buy it from Apple.

And I have to admit that it feels good to be writing books again, even if they’re short ones like this.

I Have No Patience for Lazy Writers

A brief rant.

This morning, I got this email from someone who is apparently farming out parts of his books to people with better description skills than he has:

You are the perfect person to help me. I’m writing a book about birding adventures that I had in 2011. One tense incident happened along the Rio Grande when armed cartel waded across the Rio Grande. To make a long story short, for the next forty-five minutes or so two helicopters (border patrol) circled overhead. Here is my question:

How would you accurately describe the sound these helicopters make?

Border Patrol at Rio Grande
Photo of Border Patrol helicopter over Rio Grande from gallery on U.S. Customs and Border Protection website.

For the record, I’ve never been birding along the Rio Grande while Border Patrol helicopters circled overhead for 45 minutes. How would I know what it sounds like?

Yet this guy was apparently there and can’t describe it. He figures that since I’m a helicopter pilot and a writer, I can describe it for him. So he sends me this email message.

Here’s a tip: if you can’t accurately describe something with words, you shouldn’t be a writer.

And yes, I addressed this in my blog back in 2009: “Writing Tips: Writing Accurate Descriptions.” If you do read that post, pay close attention to the first paragraph under the heading “Do Your Homework,” since it pretty much covers my thoughts on getting email messages like this one.