Self-Publishing a Paperback with Amazon KDP

Easy enough, but not ideal.

Part 107 Explained
Want to become a commercial drone pilot? Start by learning all about the FAA’s Part 107. This book will help. Buy the ebook edition on Amazon or from Apple. Or buy the paperback edition on Amazon.

Back in April, I wrote and published a short guide to FAR Part 107, which are the regulations governing commercial small UAS (drone) pilot operations. In the U.S., a pilot who wants to fly a drone for hire must get some training on these rules and then prove they know them by taking a test. If you’re not already a pilot, there’s additional certification and training that must be done. The FAA has recognized that a small UAS is an aircraft and must be regulated as such. As a helicopter pilot sharing airspace with drone pilots, I’m pretty happy about that, although I’m not happy about the folks who operate with little or no regard for the rules.

In preparing for the test and later answering people’s questions about the regulations, I looked for a guide that explained everything in plain English. When I couldn’t find one, I wrote one. It was my first book project in about four years and it wasn’t very tough for me. When it came time to publish it, I did it the easy way: I created ebook files in the correct formats and published them in the Apple bookstore and on Amazon.com.

Understand that I’m a big proponent of ebooks and very rarely buy printed books anymore. It’s a lot more convenient for me to read on my iPad and I get the added benefit of taking as many books as I want with me on trips without adding any weight to my luggage. I assumed that the folks who wanted a book like this would be on the same page as me.

But apparently that isn’t so. Lots of people seem to really like printed books, even for something as short as this one.

I normally use a print on demand publisher for my paperback book publishing needs: Lightning Source. They are affiliated with Ingram, so any book I publish using their service is automatically listed in Books in Print and appears in bookstore book catalogs, including Amazon and Barnes and Noble. The service isn’t difficult to use if you have the ability to create a PDF in the correct format. I usually write my books in InDesign, which can spit out documents in the formats I need. I fill out a few online forms, I upload the content and cover files, I pay a nominal fee, and I wait. The books are usually available within a week or so.

But yesterday, while checking the sales for the Part 107 book on Amazon, I saw a link for creating a paperback using Kindle Direct Publishing (KDP). I did some research on how it worked, what it cost, and how royalties were calculated. It seemed straightforward enough so I thought I’d give it a try. I figured that if I didn’t like the results, I could cancel publication and get the paperback printed through Lightning Source.

I spent about five hours yesterday prepping the manuscript for print publication. The trouble was, the manuscript I’d published as an ebook was absolutely filled with links to references on the web and cross-references to book content. In the ebook, you could tap a link to go right to that source — another benefit of ebooks over printed books. I had to manually convert all of the references to URLs in footnotes or page references in parentheses. I also had to remove all of the URL formatting that had been applied to link text. And because many of the URLs were really long, I had to use a URL shortener — I prefer bit.ly — to give each link a short, custom URL.

When I was done, I tried creating a PDF but didn’t like the results. I was working with Microsoft Word 2011 — I never did go to the Office 365 suite — and it doesn’t offer many options for PDF files. And, for some reason, it was spitting out a separate PDF for each section of the document. (I used sections to add custom headers for each chapter of the book.)

Since the KDP system accepted Word documents, I uploaded in that format. I then spent another half hour recreating the book cover for print.

When I was all finished, I previewed the book. That’s when I discovered that KDP had changed pagination for some reason that wasn’t immediately apparent, thus making my table of contents incorrect. Great.

I was offered the option of downloading a “corrected” Word document, so I did. When I opened it up, I discovered that the “correction” included changing the margins for the document. I knew what they said the margins should be, but I thought that was a suggestion. Apparently, it was a requirement. So I opened my “uncorrected” file, changed the margins, updated the table of contents and cross-references page numbers, and made a few other minor tweaks. Then I saved the file, uploaded it again, and previewed the results. It was fine.

Ready for Publishing
Here’s the dialog that appeared when I clicked Publish.

I clicked the buttons that needed clicking and eventually saw a dialog box telling me that my paperback had been submitted. Although one message had told me it could take 72 hours, this one said 12 hours. Whoa.

I shut down my computer for the day and went about my business. It was only 3 PM. I think I spent a total of 6 or 7 hours on the conversion process.

This morning, a little black dog who will remain nameless in this discussion decided she needed to bark at the coyotes howling off in the distance at 3:15 AM. That was all I needed to wake me up.

I lay in bed for a while with my iPad, checking weather, doing a word puzzle I do every morning, and checking in on Twitter. Then I decided to check Amazon to see if my paperback book appeared. I was very surprised to see that it did.

Book Listing
Here’s my book, all ready for purchase. I think it might be #1 in New Release and #11 in in Books > Arts & Photography > Photography & Video > Aerial because I bought two copies this morning.

Of course, I bought two copies right away: one for me and one for my friend Jim, who got me into drones. The only way I’m going to see the book is by buying it. At least I earn royalties on the purchase.

I guess what blows me away is just how quickly the book was made available. When they said 12 hours, they weren’t kidding. I used standard Prime shipping; my book will arrive Monday because today is a holiday and they don’t deliver on weekends. Still, that means they’ll print and ship the book tomorrow.

If the book looks as good as the ones I get through Lightning Source, I might have a new provider for my limited audience paperbacks. Let’s face it: Amazon sells more books than anyone else. For a book that normally would not appear in a brick and mortar bookstore, there isn’t much of a reason to get it in that Ingram catalog. And although I need to run the numbers, I suspect I might actually make more money publishing through Amazon; I’ll have to do a cost analysis to see.

As for ease of publishing, well, if you don’t try to get fancy and you use the Word template Amazon provides, it’s pretty darn easy to publish a book. So easy that I’m thinking of doing it again this month. The only thing I miss is the flexibility of getting my manuscript just the way I like it. Maybe it’s time to fire up InDesign and use that to create PDFs that KDP can’t change.

A Profile Trifecta

Another 45 minutes of fame?

In 1968, Andy Warhol shared the immortal words, “in the future, everyone will be world-famous for 15 minutes.” If that’s true, I got another 45 minutes worth this past week when interviews with me were published in various formats in three publications.

The Saturday Evening Post

The first was, of all things, the Saturday Evening Post. Yeah — the same publication famous for Normal Rockwell Americana paintings on its cover. I honestly admit that I didn’t know it was still being published. But it is and one of my former editors at Peachpit (I think) and InformIT now works there. She passed my name along to a writer, Nick Gilmore, who does their “Second Chapters” column about career changes. I think he was surprised to hear that I had not one but two career changes. He focused on the second change in his piece about me. You can read it for yourself here: “Second Chances: Write or Flight.” I think he did an amazing job, cramming a ton of information into fewer than 1200 words.

Saturday Evening Post Article

The Mac Observer

A little after my interview with the Saturday Evening Post, I was approached about doing a podcast episode for The Mac Observer‘s “Background Mode” podcast. Podcaster John Martellaro, who is also a pilot, flattered me a bit by calling me a “legendary” Mac author. Our talk was remarkably similar to the Post interview, touching on many of the same topics. Oddly, it was released the same day as the Post piece. You can listen to it here: “TMO Background Mode Interview with Author, Photographer and Pilot Maria Langer.”

Background Mode

The Good Life

Good Life Cover
If I’d known that a photo of me would appear on the front cover of the magazine, I probably would have put on some makeup and brushed my hair.

For a short while last year, I belonged to a writer’s group here in the Wenatchee area. That’s where I met Jaana Hatton, a world traveler (literally) who had settled in the Wenatchee area and was building a career as a writer. She asked if she could interview me about my beekeeping activities for The Good Life, a local monthly magazine. I said yes, mostly to help her out. She came out for a chat one day and a magazine photographer came a few weeks later for photos and a video. Never in my wildest dreams did I think a photo of me, looking typically disheveled, would appear on the front cover of the magazine’s August issue! If you’re interested, you can read the article here: “BEE RANCHER: Keeping the buzz alive.”

People Find Me

What amazes me most about all three of these profile pieces is that in each case it was the author/podcaster who tracked me down for an interview. I wasn’t looking for publicity — the days of me wanting or needing that are long gone. But apparently people think I’m interesting, which is rather amusing to me. I’m just moving forward with my life. There’s nothing special about me — anyone who is driven to make the most of their life can be interview-worthy, too.

The FAA’s Irrational Application of a Rule

A little about my Vertical column and the responses to it.

If you’re a helicopter pilot, you’re likely familiar with Vertical Magazine. Simply put, it’s the premiere helicopter pilot/operator publication, with great articles and amazing photography. It not only informs those of us in the helicopter industry, but it keeps us enthusiastic about being part of what’s admittedly a rather elite club.

Vertical MagazineIf you read the June/July issue (download here as a pdf), you may have seen page 10’s Talking Point column. And if you know this blog, you probably realized that the Maria Langer who wrote that month’s column is the same Maria Langer who has been blogging here since 2003. Yeah: me.

I haven’t blogged about this yet because, frankly, I still can’t believe it happened.

While I wasn’t paying attention, the FAA issued FAR Part 135.160, which requires Part 135 on demand charter operators like me to install a radio altimeter. The rule has a loophole, which my Primary Operations Inspector (POI) at the Flight Standards District Office (FSDO) told me about: a waiver was available for helicopters less than 2,950 pounds max gross weight. My R44 has a max gross weight of 2,500 pounds and is VFR-only. Surely I’d get the waiver.

I didn’t.

What’s the Big Deal?

If you’re not familiar with what a radio altimeter is, you likely don’t understand how incredibly idiotic it is to require one in an R44. Here’s the deal. A radio altimeter — which is also sometimes called a radar altimeter — uses radio waves to measure the exact height of an aircraft over the ground. It then sends this data to a readout on the aircraft’s instrument panel so the pilot has this information handy.

Of course, a Robinson R44, which is what I fly, is a VFR-only aircraft. That means it’s only legal to fly in VFR (visual flight rules) conditions. That means you can see out the aircraft window. And that’s what Robinson pilots — all VFR pilots, for that matter — do when they want to know how high off the ground they are. They look. After all, they’re supposed to be looking outside anyway.

So for the FAA to require this kind of instrument on an aircraft that’s never going to need one makes absolutely no sense whatsoever.

Being the gadget person I am, I might not mind having a new toy in the cockpit. The trouble is, my cockpit’s panel must be modified to accommodate it, thus reducing my forward visibility, and the damn thing is going to cost me $14,500 to buy and have installed. And the helicopter will be offline for about a week while the mechanic tears it apart and drills holes in the fuselage to put it in.

There’s more to the story, but it’s mostly covered in the Vertical column. Go read it now; it’s on page 10. It’s short — they wouldn’t let me have more than 1,000 words. (I know; I gave them 1,200 and they cut 200 out.) See if you can read my frustration between the lines.

Responses

I got a number of responses to the column.

credits
This is kind of cool: they listed me as a contributing editor in that issue’s masthead.

The very first was from my friend Mike in Florida. He sent me an email message that included the Contributing Editor list you see here and a link to the article with his congratulations. Mike has also written for Vertical; he has a ton of experience and great writing skills.

A handful of other folks I knew texted or emailed me that they’d seen it. That was gratifying. I really do like writing for publication and should make a conscious effort to do it more often.

Then, the other day, about two weeks after it was first published, I got a call from someone at Helicopter Association International (HAI). HAI is a professional organization for helicopter pilots and operators. I used to be a member. It cost $600 a year and the only thing I got from them was a wooden membership plaque and a lot of paper. Safety posters, manuals, letters, newsletters, magazines. All kinds of crap to add to the clutter that had already taken over my life. When I dropped my membership after two or three years, they called to find out why. I told them they did nothing for small operators like me. They promised to change and conned me into joining for another year. Nothing changed. I was throwing my money away. I dropped my membership for good.

The HAI guy who called started by asking why I hadn’t come to HAI with the radio altimeter issue. After all, part of their member benefits was to be the voice of helicopter operators in Washington DC. Wrong question. I told him I wasn’t a member and then explained, in many, many words, why I’d quit. Then we talked a bit about the radio altimeter issue. He said he’d been working on it for a few days and he certainly did know a lot about it. He said that he wasn’t sure, but thought that HAI, which had been involved in the rulemaking comment process, had assumed it would only apply to medical helicopters. He said I shouldn’t get my hopes up but he and HAI were going to work on it. He wanted to stay in touch. Whatever. I gave him my email address.

When I hung up, I wondered why they were trying to close the barn door after the horse had already gotten out. After all, the FAA was not going to change the rule, especially after so many operators had already gone to such great expense to meet the requirement. HAI had dropped the ball for its small operators yet again. At least I hadn’t paid them to do it on my behalf.

The most recent response came just today and it prompted me to write this blog post. It was an email from a Facebook friend. I actually got two versions of it; I think this is the one he sent first which he apparently thought he lost:

Hey Maria
My name is Scott ##### and I took a $40 ride with you at the 2006 Goodyear Airshow out to PIR and back.
In 2007 I started flight training. We’re “friends” on Facebook and I always enjoy your posts and writings on your blog.
I just finished reading your article in Vertical magazine and couldn’t resist contacting you with my comments.
What a horrible situation for you. I’m severely confused as to why a Federal, as in a single national government agency, interprets the rules differently at each FSDO. It should be the same across the United States! How frustrating I’m sure this is for you.
This industry is tough enough as it is and for a single pilot, single aircraft operator, you’ve been extremely successful. Now this?
At least you got the temporary A160 but you shouldn’t have to have the radar altimeter installed at all! To me it’s very cut and dry: 135.160 does not apply to VFR aircraft weighing less than 2,950 pounds! Where’s the Misinterpretation?
I guess you can’t just cancel your installation appointment at Quantum in December, but hopefully you can get around paying for equipment you’ll never use.
Good luck to you Maria.

First, I have to say how gratifying it is to have been instrumental in a person deciding to learn how to fly helicopters. Wow. Just wow.

Second, it’s cut and dry to me, too! And most of the folks I spoke to that don’t happen to work at the FAA. And there’s nothing I’d like more than to cancel my December appointment with Quantum to get the radio altimeter installed.

But I wrote him a more informative response and I thought I’d share it here. It says a few things I couldn’t say in Vertical. (Or maybe they were in the 200 words that had to be left on the cutting room floor.)

Hi, Scott. Thanks for writing.

Unfortunately, every word of my Vertical piece is true. The FAA will NOT give me the waiver. They don’t care that my helicopter is small or VFR-only or or that the panel is full or that the rule was written in such a way to exclude R44s like mine. They do not operate logically. I worked with AOPA and an aviation attorney. I got my Congressman and one of my Senators involved. I had an email correspondence going with THREE men with the FAA in Washington who are responsible for making the rule. My lawyer spoke to people in Washington, too. They won’t budge. In fact, they told my lawyer that they’re going to rewrite the guidance so R44 helicopters can’t be excluded.

Problem is, medical helicopters crashed and people made noise at the FAA. The FAA needed a fix to turn down the heat. Radio altimeter makers promised a solution that would work and lobbied hard for it. They’re all over the comments for the regulation proposal. And since they have more time and money to throw at it, they won. The FAA bought into their Band Aid — or at least made us buy into it — whether it can help us or not. They didn’t seem to care that the real fix was better pilot training, less pressure on pilots to fly in IMC conditions, and a company culture that values safety over profits.

Understand this: the FAA doesn’t care about small operators or even pilots. They exist to regulate and ensure safety — or at least the illusion of safety. Your best chance of having a successful aviation career is to stay off their radar.

I pissed off a lot of people with my radio altimeter fight and I suspect they gave me the temporary waiver just to shut me up. I got a call from HAI the other day and they say they’re going to follow up. Too little, too late. But at least someone else will be making noise since I, like my fellow Part 135 Robinson owners, have given up.

I’m nearing the end of my career. I figure I have about 10 years left as a pilot. So I don’t mind throwing myself under the bus in an effort to seek fairness and logic. I don’t recommend you doing the same.

Unless HAI or someone else is successful in talking reason into the FAA on this matter, I’ll be plunking down $14,500 in December to have this useless instrument installed. And then I’ll pull the circuit breaker and let the panel stay dark so it doesn’t distract me from what’s outside the cockpit — which is where every VFR pilot should be looking.

And life will go on.

I’m fortunate in that even though it will take YEARS for me to earn that money back with Part 135 work, my cherry drying and frost work puts enough money in the bank to make the expenditure possible. Without that, I’d likely have to cease charter operations and possibly close up shop. I suspect others have found themselves in that situation. So much for government helping small businesses.

Thanks for your concern. Best wishes with your endeavors.

Maria

And that’s about all I have to say on the matter.