MagCloud Offers Free Magazines for iPad Users

Print on demand goes digital for free.

MagCloud Logo

I’ve been using MagCloud for some time now to create marketing material and, for a while, a monthly newsletter about flying around Arizona in a helicopter. It was suggested to me by a reader of my blog and once I saw what it was all about, I ran with it. I’m not the only one. Hundreds of people are releasing monthly or quarterly magazines using MagCloud’s print-on-demand features. Of those, a bunch are also taking advantage of a new feature that makes it possible to automatically publish magazines in an iPad-compatible digital format.

This is a great thing for iPad owners looking for interesting new reading material. There are dozens of beautiful, full-color magazines that you can download for free onto your iPad. All you need is the MagCloud iPad app, which is also free from the iPad App Store.

MagCloud Magazine StoreHere’s how it works.

  1. Download the app and install it on your iPad.
  2. Open the app and use it to visit MacCloud’s Magazine Store.
  3. Browse by topic or search for a specific title.
  4. Tap a magazine you want. It’s downloaded to your iPad.
  5. Repeat steps 3 and 4 as desired to download multiple magazines. They’ll appear in the My Magazines screen.
  6. Landscape ViewTap a downloaded magazine to read it. In portrait mode, it appears as a single page. In landscape mode, it appears as a spread. You can pinch and drag to magnify and scroll.

MagCloud is an excellent print-on-demand publisher for magazine-style publications. I highly recommend it. And if you’re an iPad user, I hope you’ll check out MagCloud’s app and the free magazines you can download.

Be sure to do a search for “helicopter” and take a look at some of mine.

There IS Such a Thing as Too Much Business

When that business is being conducted at a loss.

I’ve been deeply involved in the Groupon debate for the past few days.

Earlier in the summer, I’d bought a Groupon from a Twitter friend and had used it to buy some jewelry at half price. Later, in August, I was approached by a Groupon clone company and got the details on what they really cost a small business. I did some math, realized it would never work for my business, and blogged about it .

Only a week or two later, I heard a story on NPR about Groupon in which a friend of mine with a business similar to mine was interviewed. He seemed to say positive things in the interview. When I called him, he gave more concrete information that didn’t seem too positive. I spent half a day crunching the numbers again and still couldn’t see how Groupon could benefit me.

I put that aside and got on with my life.

Back into the Debate

Yesterday, my attention was captured by a story on Plagiarism Today about a photographer who had been caught apparently passing off professional photographers’ images as hers on her Web site. The whole thing blew up in her face when she offered a 1-hour portrait sitting with print and CD of images for $65 through Groupon. She’d sold over 1,000 of these — far more than any photographer could complete in a year — when someone pointed out that photos on her Web site belonged to other photographers. She attempted to say that her site was hacked, but it was pointed out that the same photos also appeared on her Facebook page. Then her site and Facebook page went down; when her site reappeared it had a collection of crap photos that my mother could have taken with a Kodak 110 camera. (My mother is a horrible photographer.)

If you’re interested in seeing how the situation developed, read the comments from the Groupon thread, which were preserved by Petapixel after Groupon cancelled the offer, refunded the money, and deleted the thread. (A little too late to put out that fire.)

This story was picked up by many other sites, including TechCrunch. Their focus was on the ability of a business to effectively service Groupon customers, Groupon’s apparent failure to properly vet the services it features, and the hardship incurred by at least one Groupon merchant, Posie’s Diner. Since I’ve always thought that the Groupon model could be potentially harmful to a small business merchant using their service to advertise, I went to the Posie’s Diner blog post and read the story. It’s an honest and rather sad account by the restaurant owner who wound up having difficulties meeting payroll expenses while accepting the Groupons she’d sold. Each one had a face value of $13 but she’d received only $3 for each one. That meant she’d have to sell $13,000 of product for only $3,000 in revenue. The blog post explains the other related problems, which are mostly customer related.

Some Commenters Are Jerks

To make it clear, Posie’s Diner does not blame Groupon. She admits she made a mistake and takes full responsibility for it. But that didn’t stop the usual bunch of jerks from making nasty comments on her blog post. This one really pissed me off:

Businesses that complain about too much business should not be in business.

Wow. This guy needs to get a clue. If every sale you make comes at a loss, then even one sale is “too much business.”

That’s the situation I would have faced if I went with the Groupon clone — or Groupon. My margins are so low that I’d lose money on every single sale. I didn’t need that kind of business. No business does.

Is Groupon a Problem?

I admit that I resent the idea of a company making money off my hard work while I lose money on deeply discounted sales. Posie’s might have made a mistake going with Groupon, but it’s a mistake they won’t make again. I just won’t make that mistake at all.

To be fair, I read both good and bad comments all over the Web about Groupon from both merchants and customers. Clearly, there are possibilities for using the service with success. I just can’t figure out what they could be for my business. But there’s also a lot of pain in the Groupon model: the financial hardship of businesses with too many Groupon sales, the difficulty for customers being able to redeem Groupon goods and services due to crowds and overbookings.

Back to the “Photographer”

The idiot “photographer” who unknowingly pulled me back into the Groupon debate is truly a fool. Not only did she commit fraud when attempting to use other photographers’ work as examples of her own to sell her services, but she sold far more Groupons than she could ever expect to accept. If she hadn’t been revealed as a scammer in time to cancel the sale, she likely would have been out of business before long. After all, she was making less than $35 on each hour-long session at a client’s home. Between transportation costs and materials costs, she would have been in the red from day one. Would 1,700 sales at only $35 each have been “too much business” for her? I think so.

Then, when customers starting seeing the dismal quality of her work, would Groupon have refunded their money? And what would they have done when the fraud claims starting coming in and Groupon was called out for not properly vetting the offer?

Or maybe she was a true scammer who never planned to do any Groupon work. Perhaps she planned to just take the money and run.

Clearly, there’s some kind of problem with Groupon that needs attention. I’ll continue to watch from the sidelines. But I certainly won’t be giving Groupon any business in any form.

Blood-Sucking Leeches

Another parasite.

Interested in my thoughts on Groupon? You need to read this instead.

Earlier this year, I wrote about one of the many parasitic organizations that earn revenues solely by selling services provided by other people. I call them the parasites of the tour industry because they live off our hard work and require us to compete against ourselves.

The BillToday I was contacted by a similar organization. This one, which I refuse to publicize with a company name or link, gets businesses to offer special deals on goods and services on the organization’s Web site. They sell the deal and then take a “commission for the use of the platform.”

The commission? 40%!

Of course, I didn’t get that information from the caller. She assured me that the service was free. She said she’d send me a link so I could check it out. She said she looked forward to having a conversation with me about it. I wondered: aren’t we having a conversation now?

I had to visit the site, poke around, and discover the commission fine print. Then I called her back. She was surprised — she hadn’t given me her phone number. But I have caller ID, so it wasn’t tough to call back. I asked point blank what the rate was and she said they do a 60/40 split. I’d get 60%.

Let’s do the math. Today’s special offer is 50% off on rock climbing for a Phoenix-area rock climbing “gym.” The price: $8. So the original price must be $16, right? But what are the rock climbing people getting? $4.80 on something they’d normally get $16 for. That’s a 70% discount. Those folks must be pretty desperate for business.

I don’t even need to do the math to know that I can’t work with these people. My margins are far less than 40%. That means that even without a special discount for buyers, I’d lose money on every sale just by paying the commission. I told her not to bother calling me again; I wasn’t interested.

The next time you find a Web site that offers smoking deals on goods and services, take a minute to consider the struggling small business owner on the other end. When you take advantage of one of these offers, you’re not buying directly from the business owner. You’re buying from a middle man who’s taking a piece of the pie. 40% is a huge piece. What’s that business owner going to wind up with?

The crumbs left behind by a blood-sucking leech.

Fraud Alert: East Coast Mobile Style

Check your credit card bills!

Just a quick note to alert readers to a scam that’s evidently been around for a while.

In reviewing my credit card charges for the week I was gone, I found a charge for $2.56 from “#eastcoastmobilestyle.” The name was not familiar to me, so I called the phone number on the charge record, which appeared in the memo field of Quicken’s register when I downloaded my transactions: 912-289-0124. I got a recording with a female voice that sounded Asian. She said they could not provide support and that I should e-mail a support address. I left a message and kept digging, trying to find out what I’d supposedly bought from this company.

I wound up on a Web site called 800Notes where people evidently log the phone numbers of suspicious calls. There was a page dedicated to this number that mentioned East Coast Mobile. There were three pages of comments. In each case, the commenter had received a phone call from this company and a charge for $2.56, $4.56, or $6.56 had appeared on their credit card bill. I checked my new phone’s call log and did not see any calls from that number. However, I’d purchased my phone just the day before and had used the same credit card to make the purchase.

This certainly appears to be a scam. They get your credit card info and process a tiny charge. Most people would ignore a charge like that — after all, it could be for a ring tone or some other minor cellphone related service. But other people — like me, I guess — know who they buy from. I did not buy anything from this company.

I called the fraud department at my credit card company. They reversed the charge and cancelled that credit card account. I’ll get a new credit card later this week.

My advice to everyone reading this: always check your credit card bills for unknown charges. Follow up on the ones you don’t recognize — no matter how large or small they are. If this company places tiny charges like this on 100,000 cards, they can make a quarter of a million dollars in no time. They can also repeat the process for other charges — including larger ones — or sell your credit card information to scammers.

Please spread the word about this to the folks you know.

June 2, 2009 Update: In just a month, this has become one of the most popular posts on this blog. It consistently gets more than 50 hits per day. This is telling me that the fraud is extremely widespread.

Imagine that only 1% of the people who are fraudulently charged by East Coast Mobile Style find their way to this blog post. That means 5000 or more people per day are being charged. Even if the fee is the low number of $2.56, that’s well over $10,000 of fraudulent charges per day!

PLEASE spread the word about this fraud to the people you know. We need to stop credit card fraud any way we can. Always check every item on your credit card bill, no matter how small. I know it’s a pain in the butt to cancel a credit card, but if your has been compromised, that’s the only solution.

Good luck!

Buy on Sale

Don’t sacrifice when you can shop smart and save.

Wow, does that tag like look like something written up by a marketing guy for a discount store or what? But that’s not what this is all about. It’s about really shopping smart and taking advantage of sales to buy the things you want and need.

Where I’m Coming From

First, I need to make something clear: I’m not a shopper. I don’t read newspaper ads, looking for the best deals on this and that. I don’t spend hours every week hopping from store to store to save a few bucks. I don’t clip coupons. I don’t have the time or patience for any of that.

And I should also point out that Mike and I are a family of two with just two pets. No kids, no huge meals. Although we might spend as much on food as a family of four, it’s because we like good food. We tend to lean toward quality and the things we really like rather than quantity and settling for second best.

We’re not broke — we’re both still gainfully employed in this f’ed up economy. But like many smart people out there, we’ve seen the writing on the wall. Who knows what could come next? Who knows whether Mike’s company can stay afloat in these troubled times? Or whether people will still be interested in treating themselves to helicopter tours. I’ve already seen a sharp drop in book sales — the real source of my income.

That said, it really irks me to pay more than I have to for the grocery items I like or need. I’m talking about everyday staples, like paper products (toilet paper, paper towels, tissues), coffee, milk, butter, etc.

What I’ve been doing for years now is buying the items I need in quantity when they’re on sale or when I find them somewhere else at a really good price. Here are some examples.

Coffee

Eight O'Clock CoffeeI like Eight O’Clock Coffee. It’s an Arabica bean with a light roast. It’s more robust than Dunkin’ Donuts coffee, which I liked before I left New Jersey and could no longer get here in Arizona. (It’s now available in Arizona; I tried it again and was disappointed.) But it’s mellower than Starbucks or any of the other boutique coffee brands — although I’ll take Starbucks Breakfast Blend in a pinch. I buy it as whole beans and grind it at home as part of my coffee-making ritual. Nothing like a good cup of coffee first thing in the morning, huh?

My local supermarket sells a 12-0z bag (whatever happened to a “pound” of coffee?) of Eight O’Clock coffee beans for $7.59. I think that’s outrageous. But every once in a while, it goes on sale for $4.99. That’s more like it. I buy enough to last until the next sale, saving about $2.60/bag or 21¢ per ounce. Not bad. But recently, they’ve been having these really kick butt sales on the coffee, selling it for $3.89 per bag. That’s about half price. Each time I find it at that price, I buy eight or ten bags.

One of the nice things about coffee is that it’s sold in the kind of airtight containers designed to keep it fresh. While coffee doesn’t have an unlimited shelf life, if stored properly, it should stay fresh for at least half a year. So why not buy it at that low price and stock up? Just make sure you rotate your stock so you’re always using up the older stuff before the new.

And while I’m talking about coffee, it also makes sense t talk about coffee filters. I make my coffee in a Black and Decker single cup coffee maker. I’m the only coffee drinker and I like my coffee brewed just before I drink it. I don’t like coffee that’s been sitting on a pot on a burner for more than maybe 5 minutes. After that, it starts getting stale and I really can’t drink it.

Gold Cone FilterMy coffee maker comes with one of those “gold” filters. It’s a washable thing that’s supposedly better for brewing coffee because it helps the oils of the beans meld together or some such bull. Whatever. What I find is that using the reusable filter guarantees bitter bean residue at the bottom of my cup. I’ll stick to paper filters. The coffee maker takes a #2 cone filter. I don’t buy Melita brand or unbleached or any such nonsense. I buy the cheapest ones I can find — they do the job perfect well. My supermarket sells them in packs of 50 or 100. At my rate of 2+ cups per day, that’s enough filters for one or two months. But over the past summer, I discovered that Wal-Mart sells off-brand paper filters like the ones I use in packs of 250 for less than what I pay for 100 at my local supermarket. So when I go to Wal-Mart — which isn’t very often, thank heaven — I buy two or three packs. Stock up and save.

Oh, and if you’re a coffee aficionado reading this and want to “educate” me about brewing and drinking coffee, save it for another blog. I’m tired of people telling me about how my coffee should be. I make it the way I like it, thank you. My point is not how I brew or drink coffee. It’s how I buy what I like and stock up when it’s at a good price.

Other Products

My husband and I don’t go grocery shopping. We go to the store when we need something and buy what we need, along with a few other things. You’ll never see us in the supermarket with a cart full of groceries. We’re usually able to check out on the 15-items-or-less line. It’s been that way for years, since the days in New Jersey when we’d walk to our local grocery store/meat market after work each day and buy dinner right before we cooked it.

You might think that this kind of shopping is less conducive to saving money. It isn’t really — at least not for us. (Again, remember that we don’t have a family to feed.) We’re still walking many of the aisles of the supermarket. And we’re still keeping an eye out for bargains. When butter goes on sale, we buy two or three pounds and freeze what we don’t immediately need. The same goes (without the freezer) for canned items such as chicken broth and soups. (We don’t eat much canned food.) Pasta, pasta sauce, salad dressing — we buy it all on sale before we need it. We pay close attention to the “Best by” dates and don’t buy anything that we don’t think we’ll use before it “expires.”

What we don’t do is buy things we don’t like or won’t need just because it’s on sale. Mike’s a good example — often, I can buy a gallon of milk for just a bit more than I’d pay for a quart. But there’s no way I’ll use a gallon of milk before it goes bad and I’m not interested in freezing it (as some people do). I also don’t believe in throwing food away. If you buy something you don’t like or don’t use, you’re throwing your money away.

The Lure of Costco and Sam’s Club

Ever notice that if you go into a Costco or Sam’s Club you’re lucky to get out of there without spending at least $200? Ever wonder about that? Ever wonder if you’re really saving money?

I’ve been avoiding these places unless I know for sure that there’s something there I need that’s cheaper there than anywhere else. I firmly believe that I can get better prices on an item in my local supermarket when it’s on sale than I can in a Costco. Best of all, I don’t have to buy a case of it.

Costco NutsMy husband — well, he’s still sucked in. He buys cases of canned corn and canned chicken broth. He buys huge plastic jars of nuts and garlic powder and peppercorns. He buys buffet plates full of smoked salmon and styrofoam trays of flank steaks. He buys a lot of junk we don’t need. He freezes things that are better not frozen. We eventually do eat or use most of what he buys, but we also throw some of it out. I don’t like that.

My thoughts on these warehouse stores is that unless you’re shopping for a large family or group — or a restaurant — you probably shouldn’t be shopping in there. Sure, the strawberries are a great price per pound, but do you really think you can eat 10 lbs of them before they go bad? What are you going to do with 12 giant fresh-baked muffins? Got room in your freezer for that 10-lb bag of flash-frozen chicken breast? Are you even going to get them home before they start defrosting? And where are you going to store those 24 rolls of toilet paper and eight boxes of Kleenex? And you do realize that even canned food doesn’t have an infinite shelf life, right?

Shop with a Calculator

Buying bigger isn’t always cheaper. Don’t get conned into buying the jumbo size just because you’re too lazy to do the math.

I know this sounds dorky, but if you have trouble comparing prices of items because they’re sold in different quantities, use a calculator. 12 ounces for $2.39 is cheaper than 20 ounces for $5.29. Most supermarkets will help you by posting the per ounce (or other unit) price for each item on the shelf.

Going back to my coffee example, my supermarket also sells Eight O’Clock coffee in a larger bag. I think it’s 2 pounds. But a comparison of the per ounce price clearly shows which bag is a better deal; when the small bags are on sale, they’re almost always cheaper per ounce.

A calculator and a cheat sheet with supermarket prices would certainly help me prove my theory about Costco. But that brings me back to my original point: I’m not a shopper. I just buy the things I want or need in reasonable quantity when I find them at a good price.