My New (Old) Office

I move back to old quarters.

I spent much of today preparing to move my office back into my house. Late in the afternoon, Mike arrived from work and we loaded a bunch of stuff into the back of his pickup. I’m now typing this from my relocated office.

For the three and a half years, my office has been in a condo I own in downtown Wickenburg. I moved it there after the last tenant broke their 1-year lease and abandoned the place. When I discovered that nice white carpet (installed by the previous owner; I’m not a complete idiot, you know) completely trashed, I decided I was sick of tenants and sick of having a three bedroom house with only two occupants and no guest rooms.

We moved our offices to the condo in August 2003 (I think). It was nice to have a dedicate workspace, a place I had to go to to work. It got even nicer when DSL became available and I could get fast Internet.

But as time went by and I got more and more involved with my helicopter work, the downtown office became an inconvenience. If I had a call for a flight, I’d have to hurry home and get changed into normal clothes before driving to the airport. That was about 30 minutes shot to hell. And I started to get lazy, to not want to go to work in the morning. That’s not a good thing when I’m facing a deadline.

I wanted an office at Wickenburg Airport, but the powers that be in Wickenburg decided my small business wasn’t worthy. I guess I told too many truths on wickenburg-az.com. Made a few people feel uncomfortable. They decided to punish me by not letting me have an office at the airport. When I got the FAA involved — after all, the town’s agreement with the FAA has an “economic non-discrimination” clause — they started “cooperating” and finally got around to putting out an RFP for the 1000 square feet of land I had my eye on. But do I really want to be a tenant of the town? I thought so at first, but after dealing with the town’s crap for the past eight months, I’m pretty sick of it all and not very interested in giving the town any of my money. Frankly, most of my business comes from Scottsdale these days anyway. I’m still trying to decide whether to bid on the space after all.

So I decided to move my office back into the second bedroom at our house, the same room that was my office when we first moved here 10 years ago. It’s a 12 x 10 space with a nice, big closet. There’s no additional cost and a nice tax deduction for a home-based office. Best of all, I can go to work at any time of the day or night without commuting a single mile.

Mike’s office, which occupied the master bedroom of the condo, has been reduced to the size of a desk and set of shelves in the upstairs “den” where the television and stereo are. Not too shabby. He tunes into Sirius radio on Dish Network while he’s working and listens to it in surround sound. The window he faces has the best view in the house.

The view from my officeMy window also has a nice view. It looks out into the garden with the mountains in the distance. I just finished setting up the Webcam for wickenburg-az.com, which shows the view. Here’s the small view. (Well, if you’re looking at this during the week of January 22, you might actually be seeing the inside of KBSZ studios; there’s a tiny Webcam problem right now.) When spring comes, I’ll start working in the garden again. I’m looking forward to it. I miss gardening, but when my office was in town, I never seemed to have time for it.

Right now, 2/3 of my L-shaped desk has been moved into my office. My Dual G5 computer and the big 20-inch Sony monitor has been hooked up. I put the Dell speakers on the computer, but I think the old Altec Lansings sound better, so I’ll put them on tomorrow. I’ll get the last piece of my desk later in the week, after I clear space in this room for it. (Still got one of the old “library” shelves in here.) That’s also when I’ll bring in the printers and the Ethernet hub.

Other stuff that cluttered my office is gone. I sold the G4 that was my Web server — it sold for $335 on eBay yesterday and I shipped it out today — and I moved the G4 eMac to KBSZ studios for audio streaming. Today, I disassembled the Dell Dimension L933r computer that was my old PC test mule in preparation for donating it to the local library. My old Strawberry iMac (a G3) is in the garage, waiting for me to restore it to factory settings and dispose of it. I gave my old clamshell iBook SE to my next door neighbor, who is home-schooling her four young kids. She now has her own “computer lab.”

That leaves me with a very reasonable 3 computers for my work: my Dual Processor G5 (now about 3 years old), my relatively new Dell Latitude D820 laptop test mule, and my reasonably new 15″ Mac Book Pro test mule. Oh yeah, and my 12″ G4 PowerBook, which I really can’t part with. No need for all the desk space I had in my downtown office. I’m even cutting myself down to two printers (rather than the 3 I had accumulated). Look for some new items on eBay soon.

Getting rid of all this old equipment feels good. Although I actually threw away — in a Dumpster! — three external SCSI hard drives and a dual bay SCSI CD-ROM reader today, most of the other equipment is finding a good home. I hate throwing stuff away, but I really hate storing it. And let’s face it: old computer equipment has very little value these days.

So now I’m sitting at home in my office at 8:25 PM, listening to iTunes music on my G5 (right now: “Wish You Were Here” on Wish You Were Here by Pink Floyd). It’s later than I’d usually be working. I think I’ll be working longer hours with my office in the house. Getting more work done. Blogging more.

And doing a lot of work in my pajamas once again.

A Helicopter Repair Story

Including a happy ending.

On Tuesday, I flew out to Robson’s Mining World in Aguila, AZ. I was scheduled to appear there on Saturday for their anniversary celebration and I wanted to make sure my usual landing zone was in good shape.

It was a windy day and I was tossed around a bit on the 8-minute flight from Wickenburg (vs. a 30-minute drive). But the winds were calmer closer to the ground. I circled Robson’s once, then set down on what I thought was a spot closer to the road. Turned out, it was the same spot I’d occupied the year before. It just looked closer to the road from the air. The quartz rocks Mike and John had laid out in a line for me were still there. The idea was to land with the helicopter’s cockpit over the line. That would keep my tail rotor away from the bushes behind us. But since the bushes looked bigger than they had the year before, I positioned the helicopter a little bit closer to the road.

I cooled down the helicopter and shut down the engine. Then I went out to assess the landing zone on foot. I discovered that the quartz line was still quite workable for me. The bushes were farther back than I’d thought on landing. (I always estimate the helicopter’s tail longer than it really is.) So the landing zone was fine. No trimming would be required. That’s good because I don’t like the idea of cutting any desert vegetation unless absolutely necessary.

I put on my jacket — it was still quite cool at 9 AM — and walked through Robson’s front gates. The place looked deserted. I headed toward the restaurant, planning on having a piece of pie for breakfast. The door was locked but as I was starting to turn away, Rosa, who works in the restaurant, hurried out from the kitchen and opened the door. I settled down at a table and she talked me into having a real breakfast of bacon and eggs. She set me up with a small pot of hot tea and went back into the kitchen to prepare my food.

I had a few awkward moments when the teapot’s lid fell into my cup and became stuck there. If I’d been with someone, we would have been laughing hard. But I was alone and laughed at myself more quietly. I had to pour all the tea back into the pot and wait for the lid in the cup to cool and contract a tiny bit before I could get it out.

Rosa brought me a plate of fresh fruit — grapefruit, pineapple, grapes, and oranges — then disappeared back into the kitchen. I busied myself by reading the history of Robson’s and some information about the equipment and vehicles on display. When she brought out my breakfast a while later, I gobbled down the two eggs over medium, three slices of bacon, and two slices of wheat toast with real butter. (Don’t you hate when restaurants use mystery spread on toast?)

The person I was hoping to see there, Rebecca, wasn’t in yet. She lives in Wickenburg and drives out five days a week to manage the place. I saw her drive in just as I was starting the engine for the helicopter at about 9:45. Since the engine was already running and the blades were already turning, I didn’t shut down. I had another stop to make.
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Broadband Available at South Pole

But not at my house in Wickenburg, AZ.

According to Wired, high speed broadband Internet access is now available at the Amundsen-Scott South Pole Station.

Can someone please explain to me why my Bluewire Internet connection at home — the only “high speed” connection available to me here — clocks in at a whopping 220 kbps? In Wickenburg, AZ? Right here in the U.S.A?

I’m a bit closer to the backbone here, no?

Flying for Bowl Games

And keeping very busy.

My cell phone started ringing on Saturday and it didn’t stop. By Sunday afternoon, I was booked with a Grand Canyon day trip (from Phoenix Sky Harbor) on Monday, a one-hour Phoenix Tour from Scottsdale on Tuesday morning, and a 1-hour charter from Wickenburg on Wednesday. On Monday afternoon, while I was at the Grand Canyon with my passengers, the Phoenix tour turned into another Grand Canyon Charter. I turned down four Grand Canyon day trips and two Sedona day trips from the Phoenix area for Monday, Tuesday, and Wednesday because I was already booked. I couldn’t keep up with the messages that came in while I was airborne on Monday and Tuesday and on Tuesday morning, while at the Grand Canyon, I had to shut my phone off because my battery was nearly dead.

Why all the sudden interest in helicopter day trips and charters?

The bowl game that was held in Glendale on Monday night. Don’t ask me which Bowl game it was — I don’t follow football. I only know who played (Florida Gators and Ohio State) and who won (Florida) because my Monday passengers were Gators fans and my Tuesday passengers were disappointed Ohio fans.

Like so many Phoenix area businesses, I feasted on the influx of big budget tourists, folks who think nothing of dropping $2K for a day’s entertainment. In the case of the Grand Canyon day trips, both parties wanted to get to and see the Grand Canyon but had limited time for the visit. They simply didn’t want to make the 4-hour (each way) car ride from Phoenix. So they hired me to take them by helicopter — 1-1/2 hour from Scottsdale (each way) and 1-3/4 hour from Sky Harbor

Yesterday’s group didn’t have much time to spend at the canyon. We left Sky Harbor at 9 AM and arrived at Grand Canyon Airport barely in time for them to hop on a Papillon helicopter for a canyon overflight. Afterwards, we had an hour before we had to leave the Grand Canyon to get them back to the Phoenix area in time for their pre-game parties. They spent about 3/4 of that in Papillon’s gift shop. We did have time for a quick burger at Susy’s restaurant at Prescott Airport. I think they enjoyed that meal at a typical airport restaurant almost as much as the rest of their day. Of course, they probably enjoyed the game a lot more, since their team won.

Today’s group is just a father and his 10-year-old son who are here from Ohio for the game. They spent Sunday at Sedona and decided to fly with me to Grand Canyon for the day. I set them up with a Papillon tour and they got bumped up and upgraded to fly with Grand Canyon Helicopters (Papillon’s sister company), which flies much nicer equipment (EC130s). Although they were supposed to be on the short tour, they were put on the long tour and they apparently loved every minute of it. (What’s not to like?) We took the Xantera “taxi” to the park and I set them loose in front of El Tovar so they could walk the rim and have lunch on their own.

Now, at 1:30 PM, I’m sitting in the upper lounge (hotel guests only!), trying to produce something for my blog. There’s no wireless Internet here — and that’s a good thing. After all, I ‘m less than 300 feet from the rim of the canyon and shouldn’t even be looking at a computer. I’m meeting my passengers right outside at 3 PM for the return flight. I’ll have them back in Scottsdale by 5 PM and I’ll be shutting down on the ramp in Wickenburg before 6.

Yesterday’s flight was the first time I flew to the Grand Canyon from downtown Phoenix. It isn’t a particularly interesting flight. Not if you do a straight line, anyway. So I take little side trips. The highlight was probably the red rocks tour of Sedona about an hour into the flight. I flew my passengers past the airport and over town, then headed up the canyon where the tour operators there take their passengers. Near the end of the canyon, I pulled up, climbing at about 1,000 feet per minute to get over the edge of the Mongollon Rim. My front seat passenger was nervous, but he did okay. Then more relatively uninteresting stuff to the canyon. On the way back, I took them west of Bill Williams Mountain with a stop in Prescott, then down the east side of the Bradshaws. I showed them the ruins on Indian Mesa on Lake Pleasant before heading into Phoenix.

Got jets?Cutter Aviation, my FBO of choice at Sky Harbor, was a complete mob scene when I got there at around 3PM. Jets and other large aircraft were coming in for the game — last-minute folks who hadn’t come days before to enjoy the weekend. My helicopter was an insignificant speck on the ramp among all the jets. They started leading me to parking in a “Follow Me” car, then just drove away, leaving me to set down wherever I wanted to. I found a spot in the corner of their ramp with the Swift FBO jets parked behind me. I was only planning on being there for a few minutes, so I didn’t think it mattered too much where I parked. I escorted my passengers into the terminal there, pocketed a generous tip, said goodbye, and placed my fuel order for 20 gallons. The next guy asked for 1,680 gallons. It took a long time to fuel me, probably because the idiot with the truck was trying to fit it all in one tank. Meanwhile, big planes kept coming in and the FBO person in charge was getting more and more nervous by the minute. There were at least 50 people — pilots, national guard guys, police, limo drivers — you name it — in the Cutter terminal. The place was crazed and I wanted out. It was a pleasure to get clearance from Sky Harbor tower to follow the “river bottom” and head northwest once I’d passed Central Avenue. I logged 4.3 hours yesterday, which is more than I budget for those flights. Not a loss, but certainly not the kind of hourly rate I like to earn. My fault. I charged them my north valley rate; I should have charged for south valley, which is $200 more. The tip helped.

Today, I flew my passengers from Scottsdale, which is a shorter flight. We went past Jerome instead of Sedona on our way up. I’ll overfly Sedona with a Red Rocks tour on the way back. Scottsdale was also full of jets this morning, but I expect most of them to be gone by the time we return. At least I hope so.

It’s been nice visiting the GC these past two days. I got a chance to chat with a few old friends from Papillon yesterday: Tiny, who is now a lead pilot (he started the same season I did in 2004); Mark D, who wasn’t particularly chatty; Chuck R, who seemed embarrassed to see me; Borden, who is also friends with our good friends Elizabeth and Matt; and Evelyn. I was hoping to talk to Brenda about HAI, but she didn’t seem to be in. Today, I ran into Tom (who once rescued Mike and I from Indians — long story) at GC Helicopters, where he’s a pilot.

I had lunch at El Tovar today. It feels good to sit down and relax. Things are pretty quiet here and, if I had more time, I would have attempted a nap. Last night I had trouble staying awake until 8 PM — I was so exhausted. I’ll probably sleep well again tonight.

But the good news is, Flying M Air could shut down for the rest of the month and still be in good financial shape.

As for my blog…it’s being neglected. But I’ll get back to it soon.

Earning Money with Your Blog

Without trashing it up.

Before I dive into this topic, I want to make it clear that I really hate the way some Web sites and blogs are so covered with advertising that it appears that the only reason the site/blog exists is to get visitors to click advertising links and earn money for the site/blog owner. You know what sites I’m talking about. It’s pretty obvious when advertisements take up more space in your browser window than the actual content you came to read.

(I’m actually involved with one of these sites. It’s a long story that’s still evolving. I’ll tell you more about it in a future article here. But my failure to provide the URL in this note should give you the idea that I’m not very proud of it.)

All that said, if you publish a Web site or blog and you’re not doing anything to monetize it, you’re leaving money on the table. And that point really hit home when I read that one of the bloggers I follow makes over $15,000 a month from Adsense revenue alone. Sheesh.

It seems that I need to walk a fine line between keeping my site free of advertisements (100% content per page, no revenue) and trashing it up with all the affiliate program and other advertisements I can get my hands on (25-50% content per page, some revenue).

After all, this site’s goal is not to make money. Sure, one goal is to promote my books and other work and support readers so they buy more books. And to attract new readers who buy books. There’s money there. But my other goals are to sound out about the things on my mind and take notes I can consult in the future about the things I do and see.

But can you imagine how much time I could spend doing, seeing, and blogging if my site brought in $15K/month?

(To be fair, you must consider the costs associated with maintaining such a site. If only 1% of a site’s visitors react to an advertisement by clicking on it — and that’s probably a high estimate — imagine how many visitors you need to crank up $15K of Adsense earnings. We’re talking thousands of page hits an hour. Those visitors eat up bandwidth at an alarming rate. Bandwidth costs money. So a bunch of that revenue is probably eaten up by hosting costs.)

One of the things that drives me is my own feeling towards advertising-heavy sites. I find them distasteful and I avoid them. That makes me think that if I filled my site with ads, people might use that as an excuse to stay away. Less visitors should mean less revenue, right?


Well, last week I started integrating Adsense ads into my sites. I’m trying to do it tastefully, with ads in various positions, depending on the site and the type of page. You may have noticed them. For the most part, they’re near the bottom of pages — which is not the recommended location to get clicks. wickenburg-az.com has a link unit across the top of the page, right beneath the header image. It’s color coordinated, so it fits in. There are text links at the bottom of single pages (that’s a page with a single article and all of its comments) on this site, and other text links in the sidebar for the Home and Category pages. wickenburg-az.com has a few image ads, which really concern me — some of them can be really tacky, with flashing graphics and obnoxious images. (I’m personally offended by some of the graphics in dating ads, like the ones you might see on Slate.com. They’re using women to sell sex.)

I also set up Adsense channels, which is another topic I need to write about here. They help me see where the revenue is coming from when I look at Adsense reports. Sure enough, my revenue stream took a big jump when I added the ads.

LinkShare  Referral  PrgToday, I set up LinkShare, an affiliate program that enables me to display all kinds of ads. Unlike Adsense, however, people have to buy something after clicking the link to earn me money. The percentages are higher, but what are the chances of someone actually clicking and buying?

With LinkShare, you choose the companies you want to represent and apply. I chose a bunch that I thought would interest my blog’s visitors. A bunch automatically accepted me. One declined me, but when I questioned them, they said it was an error and they approved me. Another declined me because I have no dedicated shopping areas on my site. In other words, they want sites with lots of ads. I’m waiting for a bunch of others.

Then I set up the WordPress Ad Rotator plugin to display a single 125×125 pixel “button” near the bottom of the Sidebar on all pages of this site. I had to manually copy and paste the code for every single ad I wanted to use. It took a long time and the task was boring and tedious. But it does display the clickable ads.

I could get fancy and set up the rotations based on categories, but I’m keeping it simple right now. I just want to see if this actually does earn revenue.

So that’s where I stand right now: ads from Adsense and LinkShare.

I’ll report on my progress when I start getting some reports from LinkShare. I’ll also put together that Adsense Channels article one of these days. I think it’s a great tool for seeing which pages and types of ads work best.