What’s More Important: Your Beliefs or Your Follower Count?

Should you really be worried about losing followers for voicing your opinion on blogs and social networks?

About two weeks ago, I linked to a story on NPR.org titled “Redefining Empathy in Light of web’s Long Memory.” The basis of the story is the sad fact that people have been losing their jobs or having old personal information resurface publicly because of information posted on the Web. This information isn’t usually damaging when looked at objectively, but when taken out of context or examined through magnifying glasses wielded by small-minded people, they can be embarrassing — or in one instance covered in the story, ruin someone’s life.

I linked to the story on Twitter because a very close Twitter friend, who is new to social networking, had been making foolish comments on Twitter and Facebook — comments far more likely to get her in trouble than the examples in the story. But it was another Twitter friend who replied:

That article is a good reason for not posting politics or religious views online. I’ve had followers drop me for posting religious

The tweet was cut off by Twitter’s 140-character minimum, but you can end it with the word “views” or “articles” and you’ll get the gist of what he was saying.

Indeed, I know exactly what he means. Although he and I share general religious views — that is, we’re non-believers — he had a tendency to link to the more radically inspired content online, content that could be seen as seriously offensive by believers. (Hell, some of it even offended me to the point that I stopped following his links.) While it’s one thing to read and link to logic-based arguments against religion by the likes of Richard Dawkins and Sam Harris, it’s quite another to read and link to “radical atheist” content. It’s one thing to say, “I don’t believe and here’s why;” it’s another to say “You’re a moron for believing.”

I did notice that he’d stopped tweeting so many of those links, but it wasn’t until his response above that I realized why.

And this got me thinking about something else: why we blog or participate in social networks.

Does Follower Count Matter?

Follower count is never something that concerned me — especially on Twitter. The vast majority of people on Twitter don’t actively participate. How can they when some of them are following hundreds or thousands of people? Twitter would become a full-time job if you actually read the tweets of more than 100-200 people.

(This, by the way, is one of the reasons I’ve never followed more than 140 people at a time and am constantly dropping noisemakers in favor of thought-provokers. I actually read the tweets in my timeline. You can read more about my thoughts on the follower count game in “Twitter is NOT a Popularity Contest.”)

So if so few followers actually read and respond to what you say, the overall value of followers is diminished. You’re not networking when the communication is ignored. That leaves me to wonder why people should actually care about how many followers they have.

After all, it’s not the quantity of your followers, it’s the quality. I’d rather have just 10 followers who interact with me daily than 5,000 followers who seem to ignore everything I say. It’s the networking aspect of Twitter that attracts me.

Should Your Social Networking Activities be a Lie?

So that brings up the more serious ramifications of my Twitter friend’s tweet: changing what he tweets to preserve follower count. Even though he reads radical atheist content and obviously feels strongly about it — strong enough to share it, anyway — he stopped sharing it because he doesn’t want to lose followers.

“…a good reason for not posting politics or religious views online…” are his exact words. But I’ll argue this: if your political or religious views are important to you, why should you hide them? They are part of your personal makeup — they’re what make you who you are. To pretend that they’re not is akin to lying about who you are.

To omit them from your social networking activities will prevent you from finding other people who share the same views you have. And isn’t that why we participate in social networks? To meet and interact with people who share similar views?

The Special Case of Bloggers

Bloggers, of course, face this dilemma in a much more magnified way. Our blog posts aren’t limited to 140 characters a pop. We can go on and on about any topic we like, linking to content, quoting content, opining on the values of that content. We can make complex arguments for or against anything we like. Or we can simply share a link and let our readers do their own homework, forming their own opinions about a topic without help from us.

Either way, the blog post is out there and it stays out there. It’s not 140 characters that flit through the Twitter timelines of the people who follow us, disappearing almost as quickly as they appeared. It’s out there, archived, accessible, searchable. There are comments associated with it, RSS feeds that direct to it, other blogs (and even feed-scraped sploggs) that link to it.

Should bloggers be concerned about sharing their opinions on controversial topics such as politics and religion?

It all depends on what they’re trying to achieve with their blogs. If their blogs exist to voice opinions on these topics, being shy would defeat their purpose. If their blogs exist as a personal journal of what’s going on in their lives and minds (like mine does for me), hiding their thoughts about these things — especially when these things are important to them — would be akin to putting up a false front to their readers — and betraying themselves. But if their blogs are intended to showcase a product or service or way of life, adding their opinions on non-related controversial topics is probably not a good idea.

The Importance of Being True to Yourself

And then there are people like me: people who have non-mainstream opinions but, because of their work, should probably present a mainstream face to the public. I’m sure there are a lot of us out there, but it was only recently that I found someone with a situation so similar to mine that I took great comfort in his blog’s existence. (I’m referring to Ted Landau‘s Slanted Viewpoint.)

While I don’t consider my opinions extreme, I know they’re not mainstream. They are shared by quite a few people, but usually not the outspoken ones you see on television. (It’s ironic to me that the “conservatives” are the loudest, most outspoken Americans; what’s that about?) Still, when I write a blog post voicing my opinions about something like religion or politics, I get a lot of nasty, hateful feedback from readers who seem to have gone out of their way to visit my blog and blast me. The most obvious example, which amazes me to this day, is the outrage of “Christians” over my post, “The Bible in the Refrigerator.” These people got so abusive in comments that I had to shut the comments down. (And don’t bother entering a comment about that post here; it won’t appear.)

So what do I do? Betray myself by pretending not to be outraged by the stupidity and ignorance I see in today’s world — just to make the mainstream happy? Pretend that I’m not offended by having someone else’s religion thrust on me every day of my life? Pretend that I’m content with a political system rendered ineffective by partisanship bullshit?

Does the world really need yet another middle-of-the road blogger? I don’t think so.

But what’s more important is this: Do I pretend I’m someone I’m not just to maximize the appeal of my blog to readers? Do I sell myself out just to give all the “fans” of my books a warm and cuddly feeling about me?

The answer, of course, is no. Because just like Twitter follower count, the number of blog readers or subscribers is meaningless to me. What matters is the quality of the readers, not the quantity. I want my blog read by people who are smart, people who can think, people who can comment with their opinions — whether they agree or disagree — in a clear, unoffensive way that furthers the discussion and makes me — and other readers — think.

So I’ll put that question to everyone who participates in social networking: What’s more important, your beliefs or your follower count?

The Facebook Decision

Unhappily sitting on the fence; here’s why.

A while back, I wrote “Why I Suspended my Facebook Account.” I just reread it and it still rings true. But Facebook has again gotten in my face and I need to make a decision.

Facebook has proliferated to the point where it’s impossible for anyone in business — especially the business of writing computer-related content — to ignore. It’s everywhere. “Friend me on Facebook!” has become the robotic chant of businesses and individuals all over the country. I have tried to play the part of South Park’s Stan but Facebook continues to intrude on my life.

Recently, I discovered that Facebook had created a community page for me based on my Wikipedia entry. The opening paragraph states:

Our goal is to make this Community Page the best collection of shared knowledge on this topic. If you have a passion for Maria Langer, sign up and we’ll let you know when we’re ready for your help. You can also get us started by suggesting the Official Facebook Page.

So I have become a Facebook “topic.” I don’t know if I should be flattered or horrified.

(And, by the way, if you have “a passion” for me, I’d love to know. My husband might be interested, too.)

My Current Career Situation

Meanwhile, my dual careers as the creator of how to books, articles, and video training material about computers (which I’ve been doing for 20 years) and helicopter charter operator (which I’ve been doing for 5 years) are suffering along with the economy.

Print publishing — especially of computer how-to material — is dying a slow and painful death. The widespread availability of the same content — usually for free — on the Internet is destroying book sales. Just about anyone can use Google to find the answer to a computer or software question online. (That doesn’t mean the answer will be right, but that doesn’t seem to matter to anyone.) There are numerous blogs, including one of mine, that provide how-to information with the same step-by-step instructions I built my writing career on for free.

This is what publishers are competing with. They know it and they try to fight back by stressing the simple fact that their content is being created by experts. But no one seems to care. Why spend $20 on a book that might answer a question when you can spend 20 minutes with Google and the World Wide Web and get an answer for free?

As a result, most of my books are not being revised. The most recent casualty to this trend was my Excel for Windows Visual QuickStart Guide which I have been revising since I wrote the first edition for Excel 95. Look all you want for an Excel 2010 edition — you won’t find one.

The world of helicopter charters is even more shaky with the economy the way it is. My last season in Arizona was dismal, with very few good charters — certainly not enough to pay the bills. The agricultural work I do during the summer months is a lifesaver for the business. Without it, I’d likely have to sell the helicopter and close up shop.

And I’m not the only one in this situation. Helicopter operators and flight schools have gone out of business all over the country. Most people simply don’t have money to spend on things they don’t really need. Who needs to fly in a helicopter? Very few people.

Enter, Facebook

Facbook LogoAnd then there’s Facebook, sitting out there, presenting itself as a free way to make contact with potential readers, video learners, and helicopter passengers. A marketing tool, waiting to be used. Like a worm sitting on the grass, waiting for the a bird to snatch it. But is there a string attached that will drag me down into a hole?

I could reactivate my Facebook account. It’s easy. All I have to do is log in. Everything is there, just where I left it.

Of course, I did strip out all my personal information — or whatever information I could — to prevent it from getting into the hands of people I didn’t want to have it. I’d have to build that back up, selectively, to make a real profile page.

Then I’d have to build pages for each of my careers, keeping them up to date. I’d have to visit them regularly to keep in touch with my new “friends” and respond to their comments on my “wall.” I’d have to accept friend requests from strangers and then struggle to figure out which ones were real people and which were spammers trying to sell me their crap. I’d have to find new people to friend. I’d have to post on my wall and their walls. I’d probably have to fiddle around with the never-ending collection of applications, trying to figure out what they do, how they work, and why I should use them. I’d have to build a presence for myself on Facebook, in a community I have no desire to be part of.

I’d be going through the motions just to satisfy fans and mollify editors. I’d be playing the game because it was expected of me. I’d be spending hours of my life every week on a marketing tool that might get me a handful of new readers and video learners but would more likely expand the audience for the free content I already put on the Web.

Time is one of the most valuable things I have. My freelance lifestyle gives me more time than most people have. But I don’t want to waste it. I’d much rather spend it on things that are important to me, learning or doing something interesting, something worth remembering, worth writing about, worth sharing.

Is Facebook any of that?

There’s more to my life than writing on virtual walls and tending to imaginary farm fields.

I don’t want to sell out.

The Pilot’s Alphabet

Words representing letters.

The other day, a new Twitter friend (@mpowerdesign) tweeted:

WTF? Whiskey-tango-foxtrot! I didn’t know there was an actual “military alphabet.” Dad never told me! http://bit.ly/biyLQT

I replied:

It’s used in aviation, too.

This was news to her, which kind of surprised me. I idiotically assumed that everyone knew that pilots used these special code words. But I’m obviously wrong. And, at this point, you might be wondering what the hell I’m talking about.

Meet the “Pilot’s Alphabet”

I’m referring to the ICAO Spelling Alphabet. Wikipedia offers a good basic description:

The ICAO spelling alphabet, also called the NATO phonetic alphabet or the international radiotelephony spelling alphabet, is the most widely used spelling alphabet. […] The International Civil Aviation Organization (ICAO) alphabet assigns code words to the letters of the English alphabet acrophonically (Alfa for A, Bravo for B, etc.) so that critical combinations of letters (and numbers) can be pronounced and understood by those who transmit and receive voice messages by radio or telephone regardless of their native language, especially when the safety of navigation or persons is essential. The paramount reason is to ensure intelligibility of voice signals over radio links.

ICAO AlphabetIn other words, pilots say words to represent letters so there’s no chance of being misunderstood. These words are universally used so all pilots know them. The table here lists them all, along with their all-important pronunciations. Note that not all are properly pronounced the way you might think — Quebec is a good example.

Although this is officially known as the ICAO Spelling Alphabet, it has been adopted by a number of other organizations, including NATO, the FAA, and ANSI. @mpowerdesign’s link to militaryspot.com identified it as the “Official U.S. Military Alphabet,” which is accurate only because the U.S. military adopted the ICAO Spelling Alphabet. The same goes for me referring to it as the “pilot’s alphabet.”

How It’s Used in Aviation

If you read this blog regularly, you might recall me referring to my helicopter as Zero-Mike-Lima. That’s because the last three characters of its N-number (like an aircraft license plate, painted on in big numbers and letters) are 0ML or zero, mike, and lima. When I identify myself to air traffic control, I call myself “Helicopter Six-Three-Zero-Mike-Lima.” The controller can, at his option, shorten this to the last three digits (Zero-Mike-Lima) and, if he does, the subsequent exchange between us will include just those digits. I use those digits as a sort of name for my helicopter.

In aviation, letters are also used to identify airports. So Phoenix Sky Harbor would by PHX or Papa-Hotel-XRay and Wenatchee Pangborn would be EAT or Echo-Alpha-Tango. Charted intersections and VORs also use letters and, thus, these codes. A pilot might use this extensively when filing a flight plan or receiving a departure clearance.

Towered airports use letters to identify the automated traffic advisory system (ATIS), which is generally revised and re-recorded hourly. At the beginning and end of the recording, the recording identifier will be stated — for example, “Deer Valley Tower, Information Juliet” or “Advise on initial contact you have Golf.” When a pilot makes his first call to the tower, he needs to include the ATIS identifier, so a call might sound like this:

Deer Valley Tower, Helicopter Six-Three-Zero-Mike-Lima, 10 miles north, landing west helipad with Juliet.

An airport’s ground control will also provide runway exit and taxi information to airplanes using these code words for letters. For example, they might tell an airplane to exit at “alpha-four” or use “taxiway charlie.” I don’t hear much of that because I don’t generally talk to ground control.

@mpowerdesign asked if I had to memorize it. I guess I did. It didn’t take much doing, though. The words are used so often in aviation that you kind of absorb them when you communicate. I make a special effort to keep them in my mind by using the same letters when I need to spell something out to someone — for example, “A as in alpha, B as in bravo” instead of using whatever words come to mind like most people do.

Expand Your World

At the end of our short exchange, @mpowerdesign tweeted:

Geez…you learn something new every day! See, this is why I tweet… :-)

And I think that sums up one of the reason I participate in Twitter. By following a variety of people with a variety of interests from a variety of places all over the world, you can’t help but learn new things, just by participating in Twitter conversations. It’s one way to expand your world.

Congratulations! You’ve made it to the end of yet another lengthy blog post here on An Eclectic Mind. If you got this far, you must have gotten something out of what you read. And isn’t it nice to read Web content that isn’t full of annoying ads?

How about doing something to show your appreciation? I’d love it if you’d add a comment at the end of this post to share your feedback with me and others. But I’d really love it if you’d visit my Support page and chip in a few dollars to help cover the cost of hosting this blog and motivate me to keep writing new, interesting content. It’ll only take a moment and I really would appreciate it!

 

Got a Keyboard? Use it.

A blog post should be more than just screenshots of what other people Tweeted.

This morning, as I sat drinking my coffee, I began my usual ritual of checking out some of the links tweeted overnight by the people I follow. One of them was about the iPad. Interested in the iPad as my future ebook reader, I followed the link.

I wound up on a blog post that consisted primarily of screenshots of Twitter. The blogger had posted a question on Twitter about the iPad and then sat back and captured screenshots of the responses as they were tweeted.

I call that lazy blogging.

It was also extremely tedious to read. So tedious, in fact, that I stopped reading after the first scroll down. I did continue scrolling to see if there was some content added by the blogger, but there was so little of it that I wound up simply closing the browser window and getting on with my day.

And then I realized how much it bugged me that there was someone out there passing off screenshots of Twitter responses as a blog “post.”

There is so much crap on the Internet today. Huge quantities of it. I don’t “surf” the net. My Web activity is limited to looking up things I need to know about and following what appears to be interesting links that I receive from friends and business associates verbally, via e-mail, and via Twitter. I don’t want to spend my day wading through the crap online. I want the good stuff.

A blogger should not simply regurgitate what’s readily available on the Web. If I wanted to know what Twitter users thought of the iPad, I’d use Twitter’s built-in search feature — which is also part of Nambu, my preferred Twitter client — and set up a search. I’d then read the results myself. I don’t need to go to a blog to read the same stuff. As screenshots, for Pete’s sake! Hell, if I were at home with my miserably slow Internet connection, the damn page would have taken five minutes to load!

A blogger’s job is to both inform and provide analysis. A summary sentence at the top of 20 screenshots that simply says, “Many people think lack of multi-tasking is a deal breaker,” doesn’t do much for me. And I certainly don’t need to see those 20 screenshots. I get it. You’re not making this up. All these Twitter users said it. I guess it must be true.

And it’s immensely ironic that this post was retweeted. As if it had value. WTF?

My point: if you call yourself a blogger and want to add something of value to the Web, dust off your keyboard and use it.

How Some Bloggers Abuse Commenters

And why this ruins things for the rest of us.

This morning, I got a junk e-mail message from a blogger I’d met on Twitter. And I’m pissed off about it.

How I Was Violated and What I Did about It

I followed this guy on Twitter for a short time and wound up on his blog, where I posted a comment. As anyone who comments on blogs knows, an e-mail address is required to comment, so I entered mine, as I’ve been doing without problems (or spam) for the past five or so years.

This blogger, however, was different. He evidently harvests the e-mail addresses from blog comments and uses it to feed his self-promotional e-mail list. The spam e-mail message from him arrived this morning when I collected my e-mail.

To say I was furious is an understatement. In my opinion, this blogger has violated my trust — and likely the trust of all other commenters on his blog. He’s used my e-mail address without my permission in a way that’s unacceptable. He’s a spammer, pure and simple, and should be subject to the same penalties as any other spammer.

(As if anyone’s actually enforcing the new anti-spam laws.)

Here’s the message he sent; I XXXed out the identifying information so I don’t send any customers his way:

Did you enjoy the free video on the 6 ways to make money on the internet?

How would you like to win the entire XXX System absolutely free?

All you have to do is recommend the system to a friend via a twitter to enter.

We will be giving away 20 full XXX system accounts between now and January 20th.

Click here to enter!

XXX Media Group | XXX | Lincoln, NE 68516 | US
Unsubscribe from future marketing messages from XXX Media Group

Call me an idiot, but I clicked the unsubscribe link. (They say that doing that often just confirms your address and spreads it.) The link sent me to the Bronto Web site, which is evidently the software this jerk uses to send his spam. It supposedly unsubscribed me. But it went a step further — it offered a complaint link. So I clicked that and filled out the form.

I also forwarded the message to spam@uce.gov, which is something I’ll be doing with ALL spam I receive from now on.

Then I went to Twitter and reported the jerk as a spammer there.

Why This Hurts Legitimate Bloggers

I’ve been blogging since October 2003. That’s six years now. My blog has accumulated thousands of comments from readers. All of them entered what looks like legitimate e-mail addresses. Are they? I don’t know. Other than a few notable exceptions when I wanted to network with a specific person — Miraz Jordan, who wound up co-authoring a book with me, comes to mind — I haven’t tried using them.

I don’t spam my commenters. I appreciate their input; they make my blog better. Why would I violate their trust and start spamming them via e-mail? Why would I make them less likely to contribute their comments to my blog?

So you can get an idea of how annoyed I am about this asshole.

Imagine a first-time commenter who happens to comment on this jerk’s blog. He feels good about adding to the conversation and is ready to do it again elsewhere. But then he gets spam from this jerk. He realizes that putting his e-mail address out there on the Internet can get him all kinds of spam. So he doesn’t do it. Maybe he starts putting fake e-mail addresses in his comments — making him impossible to contact if the blogger wants to for a legitimate, non-spam reason. Or maybe he simply stops commenting at all.

All because one jerk is harvesting commenter e-mail for spam purposes.

What You Can Do about It

The best thing anyone can do about spam is to report it to the authorities.

If you receive spam on Twitter, use the Report For Spam link on the user’s profile page. Do it every time you receive Twitter spam.

OnGuard OnlineIf you receive e-mail spam, forward it to spam@uce.gov. You can also visit the FTC’s Spam Site to learn more about how you can reduce the amount of spam you get. And while you’re surfing out on Government sites, visit OnGuard Online for real information about how to protect yourself and your computer from Internet fraud.

But whatever you do, don’t stop commenting on blogs. Most bloggers appreciate your contributions and won’t betray your trust.