Three Social Media Tips in the Time of Coronavirus

Dial it down, for your sanity and the sanity of others.

Okay, I get it. You’re stuck mostly at home, possibly with a spouse and/or kids. Your routine has been upended and you have gaps in your day that you need to fill with something. So maybe you’re checking in on social media a little more than usual. Seeing what’s new with friends on Facebook or Twitter or Instagram or some other social networking platform I’m either too old or too young to be connected with.

I’m with you. Although my “routine” hasn’t changed much, as I discussed in my previous post, I have definitely been checking in on Twitter a lot more than usual. (I pretty much dumped Facebook about three years ago, although you will still find a half-dead account there for me.) And based on the increased number of new tweets coming in every minute or so, I have to assume that many of the folks I follow there have also ramped up their access. I suspect it’s the same on all social media platforms. You’re bored, you’re lonely, you’re stressed, you’re starved for information — for whatever reason, you’re online more, reading more posts, and sharing the posts you want everyone in the world to see.

Whoa. Take a step back and look hard about how it’s making you feel. That’s what I did about a week ago. I realized that all coronavirus/COVID-19 and all finger-pointing politics all the time was making me depressed and angry. And that’s not what I use social media for.

That said, I’d like to offer three tips for social media during the time of coronavirus.

General Tips for Keeping Your Sanity on Twitter

On March 4, I posted a Twitter thread with some advice for folks who were getting frustrated by the anger and hate being shared on Twitter. Here it is in its entirety; tweet by tweet:

As someone who has been on Twitter for nearly 13 years and has authored numerous training materials/articles about it, can I share some advice for folks frustrated by the anger and hate being shared here? (1/13)

First of all, don’t feed the trolls. If someone replies to you or someone else with nasty, hateful comments, do one of the following (1) ignore them, (2) mute them so you don’t need to see any more of their crap, … (2/13)

… or (3) block them so you don’t have to worry about them seeing/interacting with your tweets. I usually block because life’s too short to deal with assholes. (3/13)

If someone on Twitter is spewing hate against a group of people or otherwise violating the Twitter Terms of Service (TOS), report them and (optionally but recommended) block them. I consider it my duty to report these accounts. (4/13)

If you think an account is fake — remember, we’ve been warned that foreign actors are screwing with US elections — report and block it. It’s quick and easy. (5/13)

Don’t make things worse by trolling people you don’t agree with using nasty or offensive comments. Remember what they say about honey vs vinegar. (Google it.) 6/13)

Don’t believe ANYTHING you read on Twitter unless it’s from a reputable source or you’ve read it elsewhere on an independent reputable source. Related: anyone can cook up a chart or graph or “poll results” to fool you. Ditto for photos these days. (7/13)

Related: just because you agree with something and WANT it to be true doesn’t mean it IS true. (8/13)

Don’t share information you have any reason to believe might not be true. (See above.) There’s enough bad information out there — don’t add to it! (9/13)

Follow folks who tweet about the things that interest you most. If you’re sick of politics, unfollow folks who tweet/retweet political things. You can always follow them again later. And don’t be offended if people unfollow you. (10/13)

Understand that I’m not telling you to close your mind to other ideas. I’m telling you to keep things civil in your discourse, share (and believe) factual things, and be aware that foreign operators are actively trying to disrupt our elections. Don’t let them suck you in! (11/13)

And finally, remember that Twitter is what you make it. Follow only the accounts that really interest you and stick to viewing “latest tweets” instead of “top tweets” to ensure that YOU are the one curating your Twitter feed. Block the bad actors. (12/13)

Social media is not real life. Remember that, whether you’re on Twitter, Facebook, or any other platform. When it stresses you out, take a break.

See you online. (13/13)

1. Curate your newsfeed.

On Twitter, if you have settings adjusted just right, you should see only three kinds of tweets:

  • Tweets posted by the accounts you follow. You have absolute control over this. If you don’t like what someone tweets, don’t follow them.
  • Tweets retweeted by the accounts you follow. You have some control over this, too. If you don’t like what someone retweets, you can turn off retweets for that account. If there’s one particular account that a Twitter friend retweets that you really don’t want to see, you can mute that account.
  • Ads. Unfortunately, you don’t have much control over that. (But cut Twitter some slack since they really do need to make money somehow.)

This is Twitter. Facebook is a whole different animal, one I’m very glad that I no longer deal with. But you do have some control on Facebook, too. Unfriend people or simply don’t include their posts in your newsfeed. Ditto for Instagram and others.

On Twitter, you can further curate your newsfeed by muting tweets that contain certain words, phrases, or hashtags. This comes in really handy if you don’t want to see any tweets about, say, #COVID19 or #coronavirus.

(For instructions on doing any of these things, consult the Help feature of the social media platform you’re dealing with. Don’t ask me. I don’t do technical support anymore.)

Last week, I started unfollowing a lot of Twitter accounts that post primarily about politics and/or coronavirus. I didn’t mute any terms; I just stopped following accounts that were posting stuff that was making me stressed or angry. This includes highly respected journalists and politicians who I can count on to provide accurate information. The trouble is, I was sick of reading about the government’s handling of the coronavirus crisis. (Widely shared opinion, backed up by facts: The Trump administration fucked up and continues to do so in a variety of new and anger-inducing ways. I get it already.) I also stopped following accounts that were posting content from unreliable sources, much of it written to stoke emotions or mislead. (See sidebar.)

But yeah: I stopped following accounts which, in many cases, were following me. Sorry folks, but I’m on Twitter for me, not you, and I’ve already voiced my opinions on the popularity contest.

The ones I didn’t want to stop following — most of them real friends who I know personally — were closely examined for what they retweeted. If I found that they kept retweeting the same political pundit over an over, I simply muted that pundit’s account. This way, when they retweeted without comment, I wouldn’t even see the tweet.

I also started following other accounts that tweeted more upbeat content, much of which has nothing to do with these difficult times. I’ve embraced Twitter’s pilot community and even attended a video conference virtual fly-in with pilots from the US, Canada, and UK. And who doesn’t love pictures of baby goats?

The result: my Twitter feed is a much less stressful place.

2. Don’t share crap.

Ah, crap. It’s the word I apply to any content that is obvious click-bait (see sidebar), is written to generate a (usually negative) emotional response, and/or contains fallacies or half-truths that mislead. Basically anything from the far left or far right news media is probably crap, although I can’t limit it to those sources.

When you share these things, you spread the crap around. Think about that literally for a moment: having some sort of shovel or spatula and using it to spread crap where it’s under everyone’s nose. Do you really want to do that?

How can you tell if something is crap? You can’t always. I usually refer people to the Media Bias Chart, which displays the logos of media outlets on a chart to indicate overall reliability and political bias. Basically, if you’re getting your information from one of the sources in the green box, it shouldn’t be crap. Although that chart is updated often and you can view it online, you have to pay to download it. Here’s a taste of version 5.1; I urge you to follow the link to see the full chart and use it to evaluate your favorite sources:

Media Bias Chart Green Box
Here’s a tiny piece of the Media Bias Chart v5.1. If your favorite news source isn’t in the green box, you’re probably not getting real news.

For the record, I get my news from NPR, the Washington Post, BBC News, and the Guardian (which doesn’t appear to be listed). I occasionally read the New York Times, but they piss me off more often then not.

3. Share upbeat or useful stuff.

What has truly amazed me is the quantity of (usually) non-political content that’s poking fun at our dire situation in a way that makes it palatable. Yeah, life sucks right now and it’s likely to get worse here in the US before it gets any better. And with the economic ramifications, we’re likely to be feeling it for a long time to come. But hey! We’re all in the same boat! Let’s look on the bright side of things.

Many of my Twitter friends have been tweeting or retweeting videos that make me laugh — or at least smile. They show off the creativity and resourcefulness of strangers in the world around us. There’s no hate, no anger. There’s just fun. That’s the kind of stuff you should be sharing with your social media friends. Don’t share hate, anger, frustration, and finger pointing. Share entertaining or enlightening content that makes people happy.

You might also consider sharing useful information. I ran across a video last week that explained how to create masks that could be used (and reused) by local hospitals. Guess what? They can also be used by you when you go out and do your grocery shopping. If you have a sewing machine and some fabric and elastic, you can whip up a mask — or enough for your family — in no time. And if your local hospital has a mask shortage, contact them and see if you can make masks for them, too.

Similarly, I’ve also seen posts about food storage and recipes. New family games. Home schooling. Video conferencing. Working from home. Staying in touch with family or friends. Keeping your sanity. That’s the kind of content we should be sharing now. The kind of content that can improve our world and, possibly, bring people together.

We’re all in the same boat. Why would you want to poke holes in it with divisive or hateful content?

Above All, Remain Calm and Carry On

Lily and Rosie
Rosie (top) and Lily lounging on my bed. They’re calm; you should be, too.

The situation sucks — you don’t have to tell me. It’ll get worse here — that’s a given. But we can get through this together. Do your part and I’ll do mine.

Now enjoy this photo of my two puppies and relax.

Why I Blocked You on Twitter

The answer to a question I received by email.

The other day, I got the following email message through the message form on this blog:

Just curious. Why did you block me on Twitter? @[redacted]

Was interested in following your flight home with the new bird.

I honestly don’t remember blocking this specific person. I probably block about a dozen people a week.

Twitter LogoThe reason I usually block people is because of their unreasonably voiced political views. You know the kind of folks I mean: the ones who watch Fox News and echo the bullshit they’ve been fed there. The ones with #MAGA in their Twitter profiles. The ones who share obnoxious memes that bash Obama or Clinton or liberals in general.

Yes, I’ll admit it: I block Trump supporters who attempt to interact with me on Twitter. I honestly have no time or patience for their bullshit. I am a New Yorker at heart and, like most New Yorkers with a brain, I know that Donald Trump is a conman. During the 2016 presidential election, he conned the same kind of people he conned into signing up for Trump University: the desperate and the gullible. I am neither and no one will ever get me to support him.

And frankly, I’m offended by the kinds of things his supporters do and say to attack the people who don’t support him.

Twitter is a haven for these people. They make a game out of preying on people who don’t agree with them, using personal attacks and ridicule, often getting other Trump supporters to join them. They try to make a living hell for the people they find on Twitter who dare to question their glorious leader. It’s fortunate that Twitter makes it easy to prevent these people from targeting us — that’s what the Block feature is for and I’m not afraid to use it.

So there’s a good chance that’s why I blocked the person who emailed me last week. I was simply heading off what I thought might be a Trump supporter following me to see Tweets he could attack. It’s happened before and it’ll happen again.

If I erred and he really was interested in following my trip, he would have been disappointed anyway. I didn’t tweet much along the way. And a blog post about it will be posted here shortly; he can always read that to catch up.

And if that’s truly all he wanted from me, I do apologize. But if he’d been on the receiving end of as many Trump supporter attacks as I have on Twitter, I think he’d understand.

Tips on Retweeting from a Seasoned Twitterer

Enough is enough already.

I’ve been using Twitter since March 2007. Since then, I’ve tweeted more than 79,000 times, been verified, and accumulated a modest 3000+ followers. I’ve written extensively about Twitter and have even authored video courses for Lynda.com on the topic. So it’s safe to say that I know a little about Twitter.

I don’t follow many accounts. As of today, it’s only 288. I pick accounts to follow based on my interests and what those accounts tweet. Sometimes I’ll add an account and a few weeks later, realize it was a mistake and unfollow it. It’s nothing personal. I just need to focus on the things that matter to me.

Recently, I unfollowed three accounts that were simply retweeting far too many tweets. I realized that their retweets violated a handful of “rules” I’d come up with to manage my own Twitter activity and retweets. This morning, I set them down in a short Twitter thread.

For the record, I pretty much detest Twitter threads — that’s when a twitter user replies to his/her own tweets creating a connected string of them — especially if they’re longer than three or four tweets. So you can imagine how much I hated making one that was seven tweets long. In my opinion, if you can’t say something in 1000 characters, you need a blog. I have a blog so I’m going to lay the contents of my thread down here where it can be easily read and found by others.

Here’s the thread, expanded.

1/7 The Intro

I was trying to be kind with this tweet. I had recently unfollowed someone who would consistently retweet multiple subtweets in a thread, none of which made sense on their own. And the previous week, I’d unfollowed someone who retweeted every single tweet in a lengthy thread, thus repeating the entire thread in my timeline in reverse order. And there were countless other people who seemed to retweet just about everything they saw, no matter where it came from. Enough was enough. I had to speak up.

2/7 Don’t Echo Threads

The other day, someone I followed retweeted the first tweet of a thread I thought might be interesting. I clicked the tweet and read the thread — all 20+ tweets in it. When I was done, I returned to my timeline and continued scrolling up. I saw the second tweet in that thread — which I’d already read. And then the third, and fourth, and fifth. And I’ll be damned if every single tweet in the thread wasn’t retweeted right there in my timeline.

After I’d already read the thread.

Why would someone do that? Don’t they understand the way retweeting works? The way threads work? Maybe not. Hence, this piece of advice: Don’t retweet every single tweet in a thread. Just retweet the first one or the one or two that resonate with you.

Sheesh.

3/7 Don’t Retweet without Context

The other day, I unfollowed someone who retweeted about a dozen subtweets with absolutely no indication of what they were all about.

Imagine this: You read a tweet, then click it to read some of its responses. As often happens, the responses branch off into various threads, some going off into weird and fun tangents. One of these subtweets strikes you as funny or interesting, given the context in which you’re reading it. But the tweet itself doesn’t include any hint of the context.

It’s like the punchline of a joke without hearing the joke.

Yes, it’s hilarious. And yes, you want to share it. But think a moment. If someone didn’t read the tweets leading up to it, would they get the joke? If the answer is no, don’t retweet it.

After all, do you walk around reciting joke punchlines without the joke leading up to it?

4/4 Don’t Hijack Tweets

This is a pet peeve of mine, mostly because of my feelings regarding content creation.

Twitter offers two ways to retweet:

  • Retweet without a comment.
  • Retweet with a comment.

When you retweet with a comment, Twitter lets you enter the full text of a tweet and append the tweet you are repeating to it. The tweet normally appears right below it.

Twitter offers this feature so you can add your own thoughts about the tweet to it while retweeting it in a way that preserves it. But what this also does is basically turn that tweet into a new tweet — your tweet — so when people reply, like, or retweet, they are retweeting your tweet. The interaction does not appear on the original tweet.

Hijacked Tweet
How many times have you seen something like this? A one-word comment or finger arrow pointing at a tweet? A “comment” that adds absolutely nothing to the tweet but effectively hijacks it so the retweeter gets all the likes, retweets, and possible new followers? (For the record, I deleted this example right after I made it.)

And, of course, abusers use this to, in effect, hijack popular tweets.

A very good friend of mine did this very often and it upset me to the point where I unfollowed her.

If you’re going to retweet with a comment, make a real comment. Something that adds to the discussion or points out a fallacy or points followers to more information at another source or tags someone you think should see it.

Keep in mind that all tweets that you retweet with a comment are retweeted to everyone who follows you, including people who already follow the original tweeter. So you’re repeating the tweet. What good is that if your comment doesn’t add to the discussion? It’s just more noise.

5/7 Don’t Retweet Unreliable Sources

This is a tough one. As my friend and fellow author Sandee pointed out, how do you know who is reliable and unreliable these days?

I wish there was an easy answer. I know who I believe — well-known and respected media organizations with good journalism staffs and responsible reporting that are neither far right nor far left. So yeah: I’ll believe (and retweet) the New York Times but not Fox News or Mother Jones. Ditto goes for verified Twitter accounts for employees of these organizations.

And yes, people reading this might not agree that the New York Times is a reliable source. Fine. Just don’t expect me to follow you. I certainly don’t expect you to follow me.

Use your brain, folks. Don’t believe everything put in front of you. Always consider the source. Don’t share something just because you wish it was true. Isn’t there enough misinformation out there?

That’s not to say that I won’t retweet something that’s funny, especially satire that’s obviously fake. We all need a laugh now and then. But if it’s something that people [with a brain] might think is true and it obviously isn’t, I won’t retweet it.

6/7 Don’t Ask for Retweets

There’s nothing that reminds me more of everything I hate about Facebook than including “Retweet if you think…” or “Please retweet” in your tweet. I don’t need you to tell me what to retweet. If something is worth retweeting — in my opinion — I will retweet it. If not, I won’t.

You telling me to retweet something makes it far less likely that I’ll retweet it. Why? Because I don’t want to look like a moron who needs instructions on what to share.

And when you retweet something that includes a retweet request, what do you think I think of you?

7/7 Twitter is an Echo Chamber

I follow only 288 accounts because, unlike so many other Twitter users, I try to read the tweets of all of those accounts. I’m not likely to follow the accounts of people who tweet and retweet a lot of content I don’t find interesting. Don’t take it personally. After all, why should you? Who am I?

I’m just someone who has been using Twitter for a long time to meet a particular need. The advice here is the advice likely already heeded by the people I’ll continue to follow.

Who knows? It might help you get — and keep — followers, too.