A Marketing Moral Dilemma

Any advice?

K2 Wrapped in Sterling Silver
A K2 cabochon wrapped as a pendant in sterling silver.

Labradorite
A labradorite cabochon wrapped as a pendant in sterling silver.

Yellow Feather Jasper
A yellow feather jasper cabochon wrapped as a pendant in antiqued copper.

I’m in a bit of a moral dilemma.

To increase the marketability of the semiprecious gemstones I’ve been turning into jewelry, I need to include details about the stone in each piece.

I have no problem writing up the geophysical aspects of the stone, but I’ve been advised by other jewelry makers to include metaphysical aspects, too. And that’s the problem: I don’t believe in any of the purported metaphysical benefits of rocks.

The trouble is, although the stones I’ve been wrapping are attractive pieces of jewelry in their own right (if I do say so myself), many of the people who would consider wearing stones as jewelry do so because they believe in the metaphysical properties of the stones they wear.

Although true believers know what stones they want, borderline believers might not. If I include the “fact” that moss agate, for example, aids in childbirth, I could help convince a pregnant woman to buy a piece of jewelry that includes a piece of moss agate. It certainly wouldn’t hurt her in any way, but I don’t believe it would help her, either.

The moral dilemma is that I believe that including such information is misleading a potential buyer. But what if the buyer expects such information? And if the information is widely available and easily confirmed, why shouldn’t I include it if it could help sales?

Any advice?

What’s Wrong with Being “Politically Correct”?

I’m tired of being criticized for being civil — and you should be, too.

I was at an impromptu neighborhood gathering the other day.

Most of the people in the group were thinking people who understand the difference between right and wrong and the importance of having a civil society where we work together to make the country a better place for all of us. But one couple among us had many of the ideas espoused by Fox News and other right-wing media: that the country’s problems can be blamed on high taxes, handouts to poor people, and, of course, immigrants. Since they were hosting the gathering (in an offhand way that really doesn’t matter for this discussion) the rest of us were walking on eggshells, afraid to say anything that would “set them off.”

You can probably guess how each of us feel about Trump being president. And if you’re not a Trump supporter but are friends with or related to people who are, I’m sure you know exactly what I mean about “setting them off.” These days, it’s difficult to maintain a friendship with people in the opposite camp any time politics comes up. Simply said, those who don’t support Trump think Trump supporters are either stupid, gullible, racist, greedy, or crazy. Or a combination of some of those things. I suspect Trump supporters think Trump detractors are just plain dumb.

It’s unfortunate that we have to go through the exercise of a Trump presidency for history to report which group was correct.

Slurs from our Childhood

Brazil Nuts
Public domain image of Brazil nuts from Wikipedia.

I don’t remember exactly how — I think it all started with rhymes we knew as kids that would not be acceptable in today’s society — but the topic of conversation turned to racial slurs. If you’re white and you’re old enough, you might remember certain phrases being quite common. It suddenly became a competition to list the common names for everyday things that would no longer be considered acceptable in polite society. (The one for Brazil nuts is a good example; Google it.) Then came company ad slogans and imagery. I admit that I hadn’t heard or seen many of them. I’m a bit younger than the others and maybe the fact that I had black friends and neighbors when I was a kid made it unwise for adults to mention such words and phrases in front of me. Growing up in the New York City Metro area probably had a bit to do with it, too.

(A side note here. I was born in 1961. Even in the late 60s and early 70s, my formative years, I had an idea of what a racial slur was. I clearly remember the day that one of my fourth grade classmates called one of my black friends a nigger in my presence. I nearly got into a fistfight with him and he didn’t do it again.)

Of course, a discussion like this is fuel for right wingers, who immediately start talking about how the country is “too politically correct now” and “people are afraid to say what they think.” And, of course, the husband of the Trump-supporting couple started going that way. He spoke up: “You can’t say those things now because it’s not politically correct.” He made sure to pronounce those last two words with as much scorn and ridicule as he could throw into their syllables.

I was already pretty much out of the conversation, not having anything to contribute and not wanting to contribute anything anyway. I honestly found the entire conversation disturbing and even rather shameful. But alarm bells were going off in my head. It was a nice afternoon and I was enjoying a glass of wine with people I mostly liked. (Yes, I even liked the Trump supporters when they didn’t talk about their political beliefs.) If the conversation went political, I’d have to make a quick exit and I really didn’t want to gulp the rest of my wine.

Fortunately, I wasn’t the only one hearing silent alarm bells. The group got quiet for a moment. Then someone else who had been in the conversation skillfully steered it in another direction. I breathed a sign of relief and joined the new conversation, eager to leave the old one behind.

Political Correctness Explained

I don’t remember when the phrase politically correct came into general use in this country. I’d Google it, but as I type this I’m sitting at a campground picnic table without any possibility of an Internet connection. I did use the dictionary built into my little MacBook Air to see what it would tell me. Surprisingly, it came up with a quote from Michael Dirda that says pretty much what I wanted to explain. I’ll let him say it for me:

The tediously overworked phrase politically correct can be used only with a smile, whether of irony or slightly embarrassed affection. Originally, the politically correct were those who ardently championed the rights of women, people of color, homosexuals, and other long-marginalized groups. But politically correct rapidly came to be associated with adherents who were overscrupulous in these observances, in short, zealots. Today most people recognize the fundamental justice of many, if not all, the legal and social advances linked to political correctness, but no one really cares to be called PC. The fight has largely been won, at least de jure if not always de facto, and so the term now sounds a bit old-fashioned, and usually carries an undertone of mild vexation or benign indulgence: Oh, Joan, she’s so politically correct!

I don’t know when Mr. Dirda wrote that, but in recent years, politically correct has taken another turn. It has been co-opted by the right to be slung as an insult to those on the left. These people don’t seem to recognize the justice of social advances linked to political correctness, as Mr. Dirda believes most people do. To them, political correctness is a farce — something to be laughed at.

And that’s a real shame.

Some Ideas are Incorrect

View from the Cheap Seats
Great book of essays that really make you think.

What got me thinking about this today, as I sit in a nearly deserted campground looking out at a secluded mountain lake in a smoky National Forest, is the very first essay in Neil Gaiman’s nonfiction compilation, The View from the Cheap Seats. That’s what I was reading just moments ago, while sitting in a folding chair facing out over the lake. Called “Credo,” it begins by talking about ideas. I don’t know where it goes from there — something on its very first page got me thinking about political correctness and I stopped reading while the idea to write this took control of me.

What triggered this overwhelming desire to write an essay about political correctness? This:

I believe that ideas do not have to be correct to exist.

How timely! This book was published in 2016, yet within the past month the war of ideas — both right and wrong — has been going strong. Charlottesville brought part of it front and center with a large gathering of Nazis, KKK members, and other white supremacists. This brought out protesters opposing their hate speech and resulted in violence when the two factions clashed, culminating in a senseless death and injuries of protesters when a white supremacist allegedly drove his car into them on purpose.

I think it’s an understatement to say that the ideas of Nazism and white supremacy are incorrect. Countless people around the world agree. These ideas are hateful and certainly un-American. America fought wars against these ideas and won. And, if need be, I’m sure we wouldn’t hesitate to fight them again.

The President of the United States should be, among other things, a moral leader who publicly, in no uncertain terms, condemns things that are widely accepted as un-American and downright wrong. Every president before him has done this after every American tragedy brought on by a difference in ideas — whether it’s Lincoln’s stand against slavery or Obama’s comments following the racially motivated shooting of elderly people at a church prayer meeting in Charleston.

Trump’s failure to condemn Nazis and white supremacists, in part, supports the view of his rabid followers that political correctness simply doesn’t matter. It also gives a boost to those who are pushing their morally wrong ideas, sending a message that their harmful, divisive views can be just as acceptable as those of the people who protest against them. It supports political incorrectness.

(And don’t try to tell me that morals should be left to religious leaders. Doing so reveals your own prejudices against those who don’t practice a religion — a growing percentage of the population throughout the world, including many of your neighbors, co-workers, and even friends and family members. Many of these people have higher moral standards than so many of the church leaders you look up to.)

The Importance of Political Correctness in Civil Society

Let me go back to our neighborhood gathering.

The racial slurs we talked about that weren’t necessarily recognized as such by white Americans in the 1950s and 1960s are still hurtful and wrong, especially today when we have a better grasp of how they affect the people they disparage. That’s what makes them politically incorrect. Is there anything wrong with that?

Are the people who mock those of us who try to be politically correct telling us that it’s okay be hurtful? That we can — or should — use language charged with racism or hate to inflict pain on our fellow men and women?

After all, isn’t that what political correctness is all about? Being sensitive to the feelings of other people?

And isn’t that a cornerstone of civilized society? Simply caring about our fellow man enough to have the courtesy not to insult or hurt him with words?

We don’t tolerate bullying in our school systems. Why should we tolerate it as adults in our everyday lives? Isn’t it the same? Using language or actions to spread hate and demean other people?

Isn’t being politically correct the same as being kind and civil?

What’s wrong with that?

Stop the Hate

There is an overabundance of hate and intolerance in today’s world. It has overwhelmed us, it permeates every fiber of our daily lives. It’s eating away at us from the inside, chewing away at our brains, making us blind to what’s good about other people and the world we live in. It’s stopping us from moving forward as a society; it’s preventing us from embracing our differences, learning from each other, and working together to make a better world.

We have the ability to stop it in its tracks. Being politically correct — not saying hurtful things to or about others — is a good way to start.

So yes, I’ll do my part. I’ll try to be politically correct — and be proud of it.