Pay the Pilot

Yes, I still get requests like this.

Way back in 2009, I blogged about a video of Harlan Ellison ranting against people who expect professionals to write for free. It’s time to revisit that topic for two reasons.

I Can’t Use No Stinkin’ Badges

First, a Facebook friend pointed out that Idiot’s Guides, an imprint of Penguin Random House, is looking for authors and editors for books and articles. Compensation? “Badges” and exposure. Apparently some writers have mortgages and utility bills that accept that for payment. (Sadly, mine don’t.)

That set off the usual discussion about new writers needing to break into the field and obtain “published clips” countered by my argument that if enough writers are willing to write for free, all the clips in the world aren’t going to help a writer get past the freebie stage because there simply won’t be any paying work for him/her. Publishers don’t seem to care much about quality these days — read most online publications to see for yourself — they just want words that Google well. That’s why there are so many content mills.

I am hugely opposed to writing for free for any publication that makes money from my work. If a publication values your work, it should pay you for it. Period. If it doesn’t, you shouldn’t be writing for it.

If you have a differing opinion and feel a need to voice it here in comments, be my guest. Just (1) stay civil if you want your comment to actually appear and (2) don’t expect to change my mind. You might want to watch that Harlan Ellison video first.

Promoting My Company on Your “Social Medias” Doesn’t Pay for Fuel (or Maintenance or Insurance)

Last night, I got the following email message, submitted using a form on the Flying M Air website; I’ve obviously redacted identifying information:

Phone:

Source: A Search Engine

Message:
Hello,
my name is ***** and I’m a landscape photographer. I am in Page now and I was looking for joining a flight over Lake Powell/Alstrom Point tomorrow 05/27 or in the next days if not available. I would like to know if you would be interested in a collaboration. I would promote your company through my social medias and I will give you the rights to use some of the images I will take for your promotional purposes (such as website and social medias). Also I’m traveling with my partner, the travel blogger behind *****.com and she would also promote you through her social medias + mention you on her blog. Kindly let me know if you are interested in my proposal. If you want to check out my work please follow this link: www.*****.com

Best regards,
*****

I need to point out that this person didn’t think it was appropriate to include his phone number in the field conveniently provided for it. So if I decided that I wanted to take him flying the next day at a location 736 NM from my base of operations, the only way I had to contact him was by email or to go to his website and attempt to find a phone number.

Alstrom Point
The view from above Alstrom Point at Lake Powell. This is just one of at least a dozen good photos I have from this area.

And yes, Lake Powell is over 700 nautical miles from my base of operations. The same contact page he used to send me an email clearly displays my mailing address in Washington state. The entire site provides information about the tours and other services I offer in the Wenatchee area of Washington. So I’m not quite sure why he thought it was remotely possible for me to fly him the next day at a place 700 miles away.

I did a Twitter and Google search for this person. I could not identify his Twitter account and he did not appear on the first page of search results for Google. This pretty much confirms my suspicion that his “social medias” wouldn’t have any value at all.

My first instinct was to simply delete the email. And I did. But then I thought about how well it would work as an example for this discussion in my blog. So I pulled it out of the trash and started writing this.

Then I thought about responding to it. And I wrote a response:

Thanks for taking the time to inquire about our aerial photography services.

Apparently you missed the part on our Contact page — coincidentally the same page where you found the form to email us — where we provided our mailing address in Washington state. Lake Powell is 739 nautical miles from our base, so the possibility of us flying there today to take advantage of your generous collaboration offer is pretty much nil.

If you’re serious about flying with us at Lake Powell, you might be interested in this offer for next spring:
http://www.flyingmair.com/news/lake-powell-photo-flights-april-2017/

You might also benefit from reading and understanding the information here:
http://www.flyingmair.com/aerial-photography/rates-fees/

A “collaboration” has to be mutually beneficial. I don’t need aerial photos of Lake Powell — I have hundreds of them, some of which appear on the Flying M Air site. Some of the photos in my collection were given to me by photographers who also paid me for their flights. I can’t imagine how more photos or promotion on your “social medias” would help me buy fuel, pay for maintenance, or cover my $15,000/year insurance bill.

And by the way, which ***** are you on Twitter? I couldn’t find you. And a Google search for your name didn’t bring up any landscape photographer on the first page of results. Seems to me that you need to fix your “social medias” before you offer them up as compensation for services rendered.

Enjoy your trip to Lake Powell.

Maria Langer
Owner, Flying M Air

I haven’t sent it yet. Should I?


May 25, 2916, 9 AM Update:

Prompted by Brian Dunning’s comment below, I’ve recomposed my response. What do you think of this?

Thanks for taking the time to inquire about our aerial photography services.

Unfortunately, we’re not available at Lake Powell today or the 27th or any other time this week. We are planning a trip there in April. You can learn more about opportunities to fly with us there then on this page of our website:
http://www.flyingmair.com/news/lake-powell-photo-flights-april-2017/

You might also benefit from checking out the additional information here:
http://www.flyingmair.com/aerial-photography/rates-fees/

But your timing is perfect! I have a photography job here near our Washington base that needs to be done this weekend and I think we might be able to collaborate on that. I’ll need about a dozen 20 megapixel photos of the Rock Island Dam shot with a 10mm fisheye lens from a boat near where the water is released from the dam. I’m sure you have or can get the equipment needed for creating such photos. I would sell your photos to my client and mention your name to him; maybe he’ll hire you in the future! I’d also show them off on my social medias to help promote your work. And a friend of mine who has a photography blog might mention your name, too.

Kindly let me know if you’re interested in my proposal.

Best regards,
Maria Langer
Owner, Flying M Air

More Helicopter Charter Company Advice

You need a business plan? Do it right.

I need to start this blog post by reporting that at this moment, there are 2,214 items in my email Inbox, 64 of which have not yet been read. See?

Inbox
My email inbox is really out of control.

So maybe you can understand why you’ll find this paragraph on the Contact Me page of this site:

I cannot provide career advice of any kind, whether you want to be a writer or a helicopter pilot. The posts in this blog have plenty of advice — read them. There’s a pretty good chance that I’ve covered your question here in a blog post.

Yet the contact form on that page continues to be used by pilots requesting career or business-related information. Apparently these people have failed to read or understand the paragraph right above the contact form, which says:

First, read the above. All of it. Now understand that if you contact me by email for any of the above reasons, I’m probably not going to respond.

I don’t know any way to be more clear than that.

So yes, I get dozens of email messages every month from people who either can’t read or comprehend the above-quoted paragraphs. And I delete just about every single one.

You want more about this? Read this.

So Outrageous It Needs an Answer

That said, here’s today’s question from a reader in Germany, a question I found so outrageous that I fired up my blog composition app and started typing.

Hi Maria,

i like your blog and read it nearly every week. I am a helicopter pilot too and try now to realize my own company next to my job at airbus helicopters.
I am just at the point: How can i buy a helicopter R44 like you ???

I know it is not easy but i have to create a concept for my bank.

Where do I begin?

How I Bought My Helicopter

How did I buy my R44? I sold my R22 and an apartment building I owned, took the proceeds plus a $160,000 loan from AOPA’s aircraft lending program, and handed it over to Robinson Helicopter. I then paid back that loan over eight years at about $2,100/month — while I covered my living expenses and all the costs of operating my business.

How did I buy the R22 and an apartment building? I worked my ass off as a writer, working 12-hour days, for more month-long stretches than I care to remember, writing books about how to use computers. I wrote 85 of them in 25 years and some of them did very, very well. But instead of pissing the money away on stupid things to keep up with the Joneses, I invested it in real estate and my future.

Through hard work and smart money management, I became a helicopter pilot without incurring a penny of debt and I acquired the assets I needed to build my helicopter charter company.

That’s what I did. Are you ready to do that, too?

Me and My Helicopter

First of all, I my entire guide for starting a helicopter charter business can be found in a post coincidentally titled “How to Start your Own Helicopter Charter Business.” Someone interested in doing this should probably start there. You want to know how you can do what I did? That blog post, which was written way back in 2009 and has been sitting on this blog waiting for folks to read it since then, explains exactly what I did.

So even though this person claims to read my blog “nearly every week,” this person hasn’t bothered to use the search box at the top of every single page to find blog entries that might have been missed that might have the information wanted. Instead, I’m expected take time out of my day — time that might be used to clear out some of the crap in my inbox — to explain how to write a business plan for a helicopter charter company.

Because that’s what needed here: a business plan.

Business Plan Resources

Most people can’t do what I did to start their own helicopter charter company. Those are the people who need business plans because they need a lender to give them the money that they need to acquire the assets that they need to start their business.

There are no shortcuts. Either you have the money and can spend it or you need to find a lender who will give it to you. And that lender is going to need some proof that you know everything about your business before you even start it.

That’s what business plans do: They help you understand every aspect of the business you want to start. They also prove to a lender that you’ve thought it through and that it has the potential to make a profit so they can get their money back.

There are countless sources of free information about creating business plans. Many of them are online. Google “How do I create a business plan?” and see for yourself. An especially good resource is the U.S. Small Business Administration‘s Create Your Business Plan page. These are also the folks who can help you get a loan through their own program.

Like reading books? (I hope someone still does.) A search of Amazon.com for “creating a business plan” yields a list of more than 2,900 books on the topic. Isn’t it worth investing a few dollars to help you do this right?

I Can’t Do It for You

Living the Dream?
People tell me that I’m “living the dream” and lately I think I agree. But it wasn’t luck or charity that got me here. I did it all myself, despite numerous obstacles, and I’m proud of it. When you achieve your goals through your own efforts, you’ll be proud, too.

If this post comes across as a snarky rant, it’s because that’s the way I feel about this. I’m really tired of people trying to get me to help them achieve their goals.

No one helped me. No one. In fact, too many people close to me tried to hold me back.

A professional pilot friend told me I was a fool to think I could start a career as a pilot so late in life. (I was 39 when I got my private pilot certificate.) He told me I’d never make any money.

My mother cried when I bought my first helicopter. She was convinced that I’d die in a fiery crash. (She also cried when I left my full-time job as a financial analyst to become a freelance writer.)

My wasband tried to talk me out of buying the R44. He should have know as well as I did how impossible it was to build any kind of charter business with an R22. He also tried to keep me from traveling to Washington state each summer — by endlessly trying to make me feel guilty about the trips — where I finally found the work I needed to make my company profitable. (I only wish I’d chosen my business over him about 10 years earlier.)

No one told me what I’d later learn through trial and error about advertising, getting maintenance done, finding clients, and building a niche for my services. (I’ve blogged extensively about all these things here.)

Every helicopter charter business is different. The only business I know about is mine — and I’ve shared most of what I know on this blog. It’s here for anyone willing to take the time to look for it. (Hint: there’s a Search box at the top of each page.)

I cannot be expected to cook up an all-purpose formula that will work for anyone who wants to create a business like mine where they live. And even if I could, I wouldn’t. Any business with that formula would fail. Why? Because if the business owner doesn’t fully understand his/her business, he can’t possibly make it succeed.

So my advice to those of you interested in starting a helicopter charter business is this: stop looking for someone to do the hard part for you. Do your homework. Analyze the market. Gather information about costs. Check out the competition. And then write a complete, thorough business plan.

If you can succeed at doing that on your own, you might have a shot at succeeding in your business.

Pilot Motivations

What drives pilots at various career levels.

I’ve been flying helicopters since 2000, when I got my private pilot certificate. I learned to fly as a hobby but soon realized that if I wanted to fly, I needed an aircraft. Back in those days, I was earning a good living as a freelance writer and had authored two “bestsellers” in my field. I bought a helicopter and flew it in my spare time. I also worked toward my commercial pilot certificate, which I received in 2001, so I could fly for hire. After all, I wasn’t rich and who knew when the money from my writing career would dry up? Over time, I grew my business, bought a larger helicopter, and found a few lucrative niche markets for my services. Since the money from my writing career has pretty much dried up, I’m glad to have a solid standing in my flying career.

That’s the very short version of how I got to where I am today: an owner/operator with just one helicopter and a handful of regular clients, doing the occasional rides gig, tour, and photo/survey flight as need arises.

As I head home from two days of callout on a frost control contract in California’s Central Valley, I’ve been thinking a lot about what motivates pilots on each level of the aviation ladder: new pilots, experienced commercial pilots, and owner/operators. I’ve spent time in each group — although admittedly in unusual circumstances. I though I’d share a few thoughts from my experience — as well as what I’ve gleaned from talking to other pilots.

New Pilots

New pilots are mostly interested in doing one thing: building time.

Until they get enough experience as pilots, they’re not able to get a “real” flying job. Instead, they’re usually forced to take jobs as flight instructors, which most of them don’t really want to do. That’s the most common way for new pilots to build the 1,000 hours or more of pilot-in-command (PIC) time that’s usually required to get a non-training job.

This is an unfortunate time for any new pilot who doesn’t have the “right stuff” to be hired by a flight school. What is that right stuff? Flying skills, good attitude, patience, and a body weight under 180 pounds come to mind. Luck is part of it, too. Despite what flight schools tell their students, they can’t hire all graduates of their training program to be flight instructors. Sometimes new pilots need to be lucky enough to get their certified flight instructor (CFI) certificate just when one or more instructors are moving on to their first flying jobs.

For those new pilots who can’t secure a flight instructor job, things can be tough. They can’t get a job and move forward in their careers until they build time and they can’t build time without getting a job. Catch 22. These are the guys who will take any opportunity to fly, no matter what kind of flying it is, even if they have to pay for that flight time. I’ve had at least ten new pilots fly with me on long cross-country flights in my R44, paying an hourly rate much lower than what it would cost them to rent a helicopter, just to build time. There used to be a guy in Southern California who sold time in his JetRanger while he conducted traffic flights. (Is he still doing that?) And then there a few questionable operators who “hire” low time pilots to fly for them, requiring these “employees” to pay at least part of the helicopter’s operating cost when they fly.

Cherry Drying
No, I’m not interested in having a 300-hour pilot who can’t/won’t get a job as a CFI hovering at treetop level over cherry trees in my helicopter — even if he doesn’t want to be paid.

And don’t get me started on operators who use low-time pilots for potentially dangerous flying jobs, with that flight time as their only compensation. Every year I get at least one pilot calling or emailing me, offering to do cherry drying flights for free. My point of view on this: a professional should be compensated with money for his work, no matter what he does, and responsible operators should be hiring — and paying — sufficiently experienced pilots for the type of flying that needs to be done.

Time building is everything for new pilots — as it should be. Experience is vitally important for safety. And no matter how good a 300-hour pilot thinks he can fly, he’s nowhere near as good or safe as most 1,000-hour pilots.

Experienced Commercial Pilots

Once a pilot has gotten past the time-building stage and is able to qualify for a flying job, his main concern is — or should be — finding the right job. That should meet one (or all) of three criteria:

  • Be the kind of flying the pilot wants to do.
  • Give the pilot the flying experience he needs to get a future job doing the kind of flying he wants to do.
  • Pay a living wage — or better.

In other words, an experienced pilot’s main motivation is the advancement of his career down the path he prefers.

For example, someone interested in EMT work will need turbine flying experience, as well as night flying experience. He may have gotten night experience as a CFI doing all those night cross country flights with student pilots on board, but he likely didn’t get turbine time. A tour job at the Grand Canyon or in Alaska might be a good start. Those jobs are a good start for other kinds of helicopter work, including utility work, since some operators also have utility operations and might have a career path with training right into those jobs.

The $80K Helicopter Pilot Job

I want to point out here that those $80K/year helicopter pilot jobs do exist. They just don’t exist right out of flight school. If your flight school lured you in with promises of a big paycheck doing a cool job, they did you a disservice. Different types of flying pay different rates, but they all require a lot of experience to reach the higher pay levels. If your primary motivation is making a lot of money, you’re probably in the wrong career.

The more experience a pilot has, the more opportunities he has. And I’m not just talking about flight time, either. While logged PIC time is important, having a lot of time doesn’t automatically make a pilot qualified for a specific job. For example, I’ve got about 3200 hours of flight time logged, but I could never expect to walk right into an EMT job since I have limited turbine time and very little night flying time. But I could qualify for a job as a heli-skiing pilot because of my extensive experience in high density altitudes and off-airport landings. At this point in a pilot’s career, PIC time and experience, although related, are not of equal value.

So once a pilot has paid his dues and can start getting the jobs he wants, he’s mostly motivated to do the kind of flying he wants to do or that will help him further his career goals and earn a decent living.

Owner/Operator

And that brings us to where I am today and why I didn’t mind spending 40 hours traveling to and from and waiting around in California this week without turning a blade.

Owner/Operators are motivated primarily by one thing: making enough money to keep their helicopters, stay in business, and make a profit — often in that order.

In 2006, when I started seeing a decline in my writing income after riding a wave since 1998, I began to realize that if I didn’t keep my business in the black, I’d have to give up my hobby-turned-part-time-business. As the situation got worse, it changed the way I operated my aircraft. The ratio of non-revenue to revenue flight hours dramatically decreased as I flew more for hire and less for fun. While I still wanted to fly as much as I could — after all, I got into this business because I love to fly — money became my primary motivator.

Think about it: why would I let other pilots fly my aircraft if I love to fly? Because I was getting compensated for that flight time. That compensation would go toward paying my aircraft expenses.

Parked in California
Here’s my company’s most valuable asset on Wednesday, parked in California, waiting to be flown. A smart owner/operator will find ways to earn money without turning a blade.

As my Alaska Air flight descends into Seattle, I think about the chain of events that led me to seat 9A today: getting a frost control contract in December with a start date in March, repositioning the helicopter to California in late February (with another pilot at the controls), spending a few days on standby for an early contract start date before returning home. Then a phone call at 3:22 PM on Tuesday followed by a scramble to book and catch a flight to Sacramento, two nights on standby, another call to release me from standby, and a trip to Sacramento airport to catch this flight. Along the way, there were rental car reservations, hotel stays, and meals. I preflighted the helicopter once and woke up long before dawn both days.

And I didn’t turn a blade.

But I’m happy. No, I’m thrilled. Why? Because without putting any wear and tear on my company’s most valuable asset — my helicopter — I netted more money in less than 40 hours than I did during the period of from October through January. More than most new pilots make in a month.

Some people might think this is a great deal — after all, I’m making money without doing anything except traveling and waiting around. But these people are missing the big picture. I paid $346K plus interest to buy my helicopter. It costs more than $20K a year to insure it and keep it airworthy. Shouldn’t that enormous investment not only pay for itself but earn a profit? Every opportunity it can?

And, sadly, that’s what’s most important these days for me: keeping my bottom line healthy enough to keep flying for a living. That’s what’s on the minds of most owner/operators who aren’t independently wealthy.

Respect that — and don’t expect handouts.

Think About It

So here are three different ways three different pilots might look at what’s important to them about flying.

Why bring this up? Mostly so that pilots on each rung of the career ladder can better understand what’s motivating the other pilots.

I think about the new pilots and how eager they are to build time at almost any cost. I think about the more experienced pilots who are willing to be picky about the jobs they take just so they get set on a career path that’s right for them. And I think about owner/operators who have a helicopter at their disposal all the time but must responsibly choose how to deploy that asset for maximum returns.

I want the folks just starting to climb that ladder to understand the rest of us — and realize how their priorities will change if they slip into our positions some day.