On Ghostwriting

There are only two reasons to do it.

Yes, I’m a helicopter pilot and jewelry artist now. But my second career, which has pretty much wound down at this point, was as a freelance writer. That career, which was in full swing when I started this blog in 2003 (not a typo) was successful enough for me to buy multiple investment properties, completely fund my retirement, take flying lessons, and buy a helicopter.

So yes, I think it’s fair to say that I know a bit about the business of writing.

The Crazy Ghostwriting Offer

So imagine my surprise when I see a tweet from a wannabe writer offering to “ghostwrite your sci fi, fantasy story, ebook, novel” for $5.

My first thought was what kind of desperate idiot would write someone else’s book for $5?

Let’s be clear here: writing may not be terribly difficult — it wasn’t for me — but it is time consuming. The fastest I ever churned out a book was a 280-pager in 10 days. It was my third or fourth book. Would I have taken $5 for 10 days of work? Hell no.

Would I have taken $5 for any piece of writing that had someone else’s name on it? Fuck no.

Ghostwriting Explained

Ghostwrite definition
Definition from Merriam-Webster: ghostwrite.

That’s what ghostwriting is all about: writing something for someone else and having that person’s (or another person’s) name on on it as the author. In most (or probably all) cases, copyright goes to the person or organization who hired the ghostwriter. This is a work for hire, which is relatively common in the publishing world.

Ghostwriters are commonly used by famous people with a story to tell — often biographical in nature — who lack the skill, time, and/or desire to sit down and write it. Remember, writing isn’t easy for everyone, there are lots of really crappy writers out there, and writing takes time, no matter how good or bad a writer is. Ghostwriter names don’t usually appear as author, although sometimes they’ll appear in smaller print after “as told to” or something like that.

There’s no glory in being a ghostwriter.

Dvorak's Inside Track
This is the first book I was involved in; I was a ghostwriter on 4 chapters and am mentioned in the acknowledgements.

I know this firsthand. My first book project was as a ghostwriter for John C Dvorak and Bernard J David on Dvorak’s Inside Track to the Mac back in 1991. Bernard hired me, after his agent suggested me, to write one chapter of the book. They liked what I turned in so much that they hired me for another three chapters. (You can read about this in a post titled “Freebies” on this site. I highly recommend reading this if you’re starting out as a writer and hope to make a living at it.)

Much later in my career, I ghostwrote a chapter or two for someone else’s book — was it the Macintosh Bible? I can’t even remember. In that case, I had expertise that the author lacked and the writing experience to get the job done right and on time.

Why Be a Ghostwriter?

Would I ghostwrite something today? Well, that depends. In my mind, there are only two reasons to ghostwrite a book:

  • Money. Plain and simple. That’s the only reason I did that second ghostwriting job. They paid me. And it wasn’t $5. (I honestly can’t remember what it was, but at that point in my career, it must have been at least $2,000.) Even that first ghostwriting gig, when I was a complete unproven unknown writer, paid me $500 per chapter — that’s $2,000 total.
  • Relationship building. This one is a little grayer. Suppose a publisher/editor contacted me about ghostwriting a book for a famous pilot. Suppose they were willing to pay (more than $5) but it wasn’t quite enough to get me to drop what I was doing and get to work. But suppose that this publisher/editor was building a book series by a bunch of pilots and the series was already popular. There was the definite possibility that ghostwriting this book could lead to more offers. And, if they liked my work enough, I’d be able to negotiate higher fees or other benefits — like an “as told to” byline on the cover — or even royalties on future work. If I thought this offer was a relationship builder that could lead to more or better opportunities in the future, I might go for it. It’s relationship building that I really got from those first four book chapters for Bernard. I co-authored my first book with him and that launched a solo writing career that spanned 85 books and hundreds of articles in just over 20 years.

At every writing opportunity, every writer should be asking one big question: what’s in it for me?

(Haven’t read my “Freebies” post yet? This is a perfect time to go do that.)

Why is this guy offering to write someone else’s book for $5? I can’t imagine — unless he just doesn’t have any ideas and wants someone to feed them to him?

Otherwise, why wouldn’t he just write his own damn book and self-publish it? Then at least his name would be on the cover and he’d own the copyright. He might even make more than $5.

Writers Write

I’ve been a writer since I was 13 years old and wrote stories and book chapters in spiral ring binders. Back then, I tried entering short story contests and failed miserably, not really knowing how to get started, and honestly, not being a very good writer. (I have those old notebooks to prove it; they make me cringe!) But I wrote anyway because I was a writer and the more I wrote — and read, don’t forget that! — the better I got.

(By the way, I write in this blog because I’m a writer. Real writers write. We can’t help it. I just don’t need to make a living as a writer anymore.)

Meanwhile, my family pounded the idea of having a stable career into my head. Writing was not a stable career — at least not in their minds. Being young and foolishly believing that they knew best, I made a wrong turn into a career in auditing and finance, losing 8 years that I could have spent building a writing career. By the time I became a freelance writer back in 1990, I had a home and financial responsibilities. I had to make a living as a writer. There was no going back.

Could I have made a living as a writer if I didn’t analyze every opportunity I found? Of course not. Instead, I’d be banging away at an office job, writing stories, likely never to be published, on evenings and weekends — as I did during my 8 year wrong turn.

The Take-Away

The takeaway is this: if you want to write, write. If you want to make a living as a writer, make sure you don’t sell yourself short. Take only the jobs that will move your career forward — or at least help pay the bills.

AMA Livestream with Helicopter Pilot Maria Langer

Recording of the Ask Me Anything livestream I did on YouTube on November 1, 2020.

Thanks to the folks who joined me for this AMA. I think I answered a lot of questions.

Here are some of the videos I referred to in this livestream:

Channel Membership Video: https://youtu.be/sHSqlQqeP1A

Autorotation Practice: https://youtu.be/W9UEqinM0Js

Cyclic: https://youtu.be/ZcqrPXgEWM0
Collective: https://youtu.be/kDqUnirx4Gc
Pedals: https://youtu.be/ohU6LssRgLY

Cost of Helicopter: https://youtu.be/3Cbr4xZObNk

Cherry Drying (Long with explanations): https://youtu.be/t_7W8b0Ej0U

Also:

Blog post explaining the “deadman’s curve”:
https://aneclecticmind.com/2008/04/27/the-deadmans-curve/

My Thoughts on YouTube’s Mid-Roll Ads

I think I respect my viewers a lot more than other creators respect theirs.

I’m officially what’s referred to as a YouTube Creator. That’s someone who regularly creates content for publication on YouTube, a platform that gets thousands, if not millions, of new videos a day. Much of that is junk but a lot is actually good, valuable content. And some is really high quality, useful/entertaining material. I like to think that my content falls into that middle category — better than junk but not as good as the really high quality stuff. I do what I can with the materials and skills I have. And unlike other Creators there, this isn’t my full-time job and I don’t have a bunch of corporate sponsors feeding me cash. I set priorities in my life and YouTube content creation isn’t at the top of that list.

And now for a shameless plug…

If you like helicopters and/or flying and want to watch videos about helicopters/flying without a lot of hype, I hope you’ll try my channel, FlyingMAir. Many of the videos put you in the cockpit with me as I fly around and talk about what I’m seeing and doing. If you like it, subscribe and tell your friends.

That said, I am fortunate enough to be allowed to monetize my channel. I have 63,000+ subscribers (as I type this), a number that has been climbing steadily for the past few years. I’m not sure if the requirement is 1,000 subscribers or 10,000 subscribers for monetization, but I’ve met it. That means that I get a teeny tiny cut of whatever YouTube gets for placing ads before, after, and possibly during my content.

How teeny? It’s currently hovering around $3 per 1,000 views. So yeah — when 1,000 people watch one of my videos, I currently get about $3. Not exactly a wealth building opportunity for me. Sunday’s video, which has been out for 48 hours as I’ve typed this, has earned me about $5. (Thanks, viewers!)

Of course, one of the reasons this number is so low is because I only allow three kinds of advertising on my content and I allow them in only two places. Yes! Creators can specify what kinds of ads appear and when they appear! There are five kinds and three locations and this image from one of my video’s settings pretty much explains them:

YouTube Ad Types and Locations
This is how I normally set options for my videos.

YouTube’s advice — which apparently lots of Creators heed — is to turn on all ad options. YouTube wants the opportunity to sell ads everywhere, even though it does not display ads on all videos. (It’s about 60% for mine and I only make money on my videos when ads are displayed on them.)

My school of thought is this: I need ads on my videos to monetize them. (Yes, I know I’ve got Memberships and Patreon set up for my channel but not everyone can or wants to chip in with real money. Honestly, without monetization, I would not be motivated to create content regularly.) But I don’t want ads to ruin the viewing experience. So where can I put them to be the least obnoxious? The answer is before and after the video using ads that don’t obstruct or interrupt the content. That’s the settings you see above.

Some of my older videos might have Overlay ads and Sponsored cards selected, so don’t be surprised if you see some of those for content published before mid 2019. I don’t think I have During video turned on for any videos. And that’s what this post is about: mid-roll ads that appear during the video.

I’m a big YouTube viewer. I don’t have regular TV in my home. No cable or satellite, no antenna to pick up local broadcasts. I have whatever my smart TV or laptop can pick up through a wicked fast fiber Internet connection: Netflix, Amazon Prime, YouTube, and a variety of other channels I subscribe to or get for free like PBS, Lynda.com, and the Great Courses. I use YouTube to learn new things — even things I don’t need to know — and get ideas. To keep my brain going.

And, as a YouTube viewer, there is one thing I absolutely cannot stand: mid-roll ads. You know what I’m talking about. The ads that appear suddenly and without notice, sometimes in the middle of an onscreen sentence, disrupting the video with something you absolutely do not care about.

Mid-roll ad announcement
This “card” appeared in my YouTube Studio dashboard about a month ago and is still there.

Until recently, mid-roll ads were only available on videos 10 minutes long or longer. But recently, YouTube announced to creators that the ads were now available to videos 8 minutes long or longer. And oh, by the way, this feature will be turned on by default for all your new videos unless you change it by a certain date. (I immediately changed it for my channel.)

I need to point out something important here. Creators who enable mid-roll ads have the ability to specify points where the ads may appear. So say a Creator has made a video that shows a 4-step process with cuts between each step. Logically, a good place to put a mid-roll ad would be at one of those cuts. This is less intrusive in the content. But what I’ve seen lately as the number of mid-roll ads grows on YouTube is that Creators aren’t bothering to set up ad locations. They’re just letting them appear wherever YouTube puts them. The ultimate in annoying for viewers.

To me, allowing mid-roll ads to interrupt your content in such an annoying way is the ultimate way to tell your viewers that you don’t give a damn about their viewing experience. The only thing that matters to you is the fractions of pennies of ad revenue you’ll get by allowing that ad to appear.

And I think there’s something seriously wrong with that attitude.

I’ll admit it here: I’ve begun leaving comments on videos with disruptive ads asking the Creator to turn off mid-roll ads. And I think you should, too.

Of course, there is a way to get rid of all ads on YouTube — and it doesn’t necessarily hurt Creators. You can sign up for YouTube Premium. My understanding is that for $11.99/month, in addition to adding features to YouTube, it also removes ads from content. If you watch enough YouTube, you might find it worthwhile. I don’t watch that much YouTube and I’d rather see my money go directly to a Creator via Membership or Patreon support.

The only thing I’m really left wondering about is this: because I have disabled some YouTube ad options — rather than turning them all on as YouTube recommends — am I triggering some sort of penalty that keeps my videos out of search results? Is there some under-the-hood activity in the bowels of YouTube that will punish me for not flooding my videos with ads by simply limiting the number of potential new viewers? That’s something I’ll likely never know.