My Thoughts on YouTube’s Mid-Roll Ads

I think I respect my viewers a lot more than other creators respect theirs.

I’m officially what’s referred to as a YouTube Creator. That’s someone who regularly creates content for publication on YouTube, a platform that gets thousands, if not millions, of new videos a day. Much of that is junk but a lot is actually good, valuable content. And some is really high quality, useful/entertaining material. I like to think that my content falls into that middle category — better than junk but not as good as the really high quality stuff. I do what I can with the materials and skills I have. And unlike other Creators there, this isn’t my full-time job and I don’t have a bunch of corporate sponsors feeding me cash. I set priorities in my life and YouTube content creation isn’t at the top of that list.

And now for a shameless plug…

If you like helicopters and/or flying and want to watch videos about helicopters/flying without a lot of hype, I hope you’ll try my channel, FlyingMAir. Many of the videos put you in the cockpit with me as I fly around and talk about what I’m seeing and doing. If you like it, subscribe and tell your friends.

That said, I am fortunate enough to be allowed to monetize my channel. I have 63,000+ subscribers (as I type this), a number that has been climbing steadily for the past few years. I’m not sure if the requirement is 1,000 subscribers or 10,000 subscribers for monetization, but I’ve met it. That means that I get a teeny tiny cut of whatever YouTube gets for placing ads before, after, and possibly during my content.

How teeny? It’s currently hovering around $3 per 1,000 views. So yeah — when 1,000 people watch one of my videos, I currently get about $3. Not exactly a wealth building opportunity for me. Sunday’s video, which has been out for 48 hours as I’ve typed this, has earned me about $5. (Thanks, viewers!)

Of course, one of the reasons this number is so low is because I only allow three kinds of advertising on my content and I allow them in only two places. Yes! Creators can specify what kinds of ads appear and when they appear! There are five kinds and three locations and this image from one of my video’s settings pretty much explains them:

YouTube Ad Types and Locations
This is how I normally set options for my videos.

YouTube’s advice — which apparently lots of Creators heed — is to turn on all ad options. YouTube wants the opportunity to sell ads everywhere, even though it does not display ads on all videos. (It’s about 60% for mine and I only make money on my videos when ads are displayed on them.)

My school of thought is this: I need ads on my videos to monetize them. (Yes, I know I’ve got Memberships and Patreon set up for my channel but not everyone can or wants to chip in with real money. Honestly, without monetization, I would not be motivated to create content regularly.) But I don’t want ads to ruin the viewing experience. So where can I put them to be the least obnoxious? The answer is before and after the video using ads that don’t obstruct or interrupt the content. That’s the settings you see above.

Some of my older videos might have Overlay ads and Sponsored cards selected, so don’t be surprised if you see some of those for content published before mid 2019. I don’t think I have During video turned on for any videos. And that’s what this post is about: mid-roll ads that appear during the video.

I’m a big YouTube viewer. I don’t have regular TV in my home. No cable or satellite, no antenna to pick up local broadcasts. I have whatever my smart TV or laptop can pick up through a wicked fast fiber Internet connection: Netflix, Amazon Prime, YouTube, and a variety of other channels I subscribe to or get for free like PBS, Lynda.com, and the Great Courses. I use YouTube to learn new things — even things I don’t need to know — and get ideas. To keep my brain going.

And, as a YouTube viewer, there is one thing I absolutely cannot stand: mid-roll ads. You know what I’m talking about. The ads that appear suddenly and without notice, sometimes in the middle of an onscreen sentence, disrupting the video with something you absolutely do not care about.

Mid-roll ad announcement
This “card” appeared in my YouTube Studio dashboard about a month ago and is still there.

Until recently, mid-roll ads were only available on videos 10 minutes long or longer. But recently, YouTube announced to creators that the ads were now available to videos 8 minutes long or longer. And oh, by the way, this feature will be turned on by default for all your new videos unless you change it by a certain date. (I immediately changed it for my channel.)

I need to point out something important here. Creators who enable mid-roll ads have the ability to specify points where the ads may appear. So say a Creator has made a video that shows a 4-step process with cuts between each step. Logically, a good place to put a mid-roll ad would be at one of those cuts. This is less intrusive in the content. But what I’ve seen lately as the number of mid-roll ads grows on YouTube is that Creators aren’t bothering to set up ad locations. They’re just letting them appear wherever YouTube puts them. The ultimate in annoying for viewers.

To me, allowing mid-roll ads to interrupt your content in such an annoying way is the ultimate way to tell your viewers that you don’t give a damn about their viewing experience. The only thing that matters to you is the fractions of pennies of ad revenue you’ll get by allowing that ad to appear.

And I think there’s something seriously wrong with that attitude.

I’ll admit it here: I’ve begun leaving comments on videos with disruptive ads asking the Creator to turn off mid-roll ads. And I think you should, too.

Of course, there is a way to get rid of all ads on YouTube — and it doesn’t necessarily hurt Creators. You can sign up for YouTube Premium. My understanding is that for $11.99/month, in addition to adding features to YouTube, it also removes ads from content. If you watch enough YouTube, you might find it worthwhile. I don’t watch that much YouTube and I’d rather see my money go directly to a Creator via Membership or Patreon support.

The only thing I’m really left wondering about is this: because I have disabled some YouTube ad options — rather than turning them all on as YouTube recommends — am I triggering some sort of penalty that keeps my videos out of search results? Is there some under-the-hood activity in the bowels of YouTube that will punish me for not flooding my videos with ads by simply limiting the number of potential new viewers? That’s something I’ll likely never know.

My Life During the Coronavirus Age

Life isn’t that different for some of us.

As COVID-19 continues to rage throughout most of the world — with the notable exception of New Zealand these days — I’ve been doing what I can to avoid getting the virus and, if I have a mild, undiagnosed case, prevent spreading it.

Precautions

The primary way I “stay safe” is to stay home as much as possible. This isn’t difficult because I don’t have anywhere else I need to go other than the supermarket or other shops to get necessities.

For grocery shopping, I occasionally use the pickup service at Fred Meyer, which enables me to place a grocery order and pick it up in a predetermined time slot. If I do go to the store in person, I go in the morning, right after it opens, and I wear a mask.

Wear a mask.

For the folks who can’t be bothered to wear a mask indoors in public places, I say fuck you.

People who wear masks do so to protect others, including you. The very least you can do is wear a mask to protect them.

No excuses. Wear a fucking mask.

Until recently, more than half the customers were wearing masks when I shopped, but things have slacked off here. What bothers me more is that although the store employees are required to wear masks, about half of them do not cover their noses. This includes the checkout staff, who touch everyone’s food and money. On a recent trip, I brought my own bags, which they refuse to pack, specifically so they wouldn’t touch my food more than they had to. When the girl who does the packing — who had a loose-fitting mask that didn’t cover her nose — started handing me my groceries, I told her pointedly not to touch my stuff. I don’t care if she was offended; if she can’t wear her mask properly, she shouldn’t be touching anything.

I’ve been working on various yard projects that need building materials. Every time I needed something, I’d place an order at Home Depot or Lowes and go pick it up. I quickly learned that Home Depot didn’t get it; they required me to go into the store and wait on line to pick up my lumber order; clearly this could have been handled curbside. When they refused to let me exit through the closest door, thus forcing me to walk through the crowded checkout area where no one was wearing masks, I decided that I didn’t need to shop at Home Depot anymore. Lowes had better pickup systems in place and that’s where I now shop for lumber and garden supplies.

Pressure Reducer
I finally put a good pressure reducer on my garden hydrant, which has unregulated pressure over 100 psi.

I had to visit an irrigation supply store to pick up a pressure reducer for my irrigation system and was pleased to see that they were limiting the number of people inside the shop to the number of sales folks they had. The waiting spots outside were marked with tape 6 feet apart. Because the line was outdoors and spaced properly, I wasn’t wearing my mask. Some jackass parked, got out of his SUV, and stood right next to me. He wasn’t wearing a mask. “It’s all a hoax,” he said to me. I looked at him, said “Sure,” and moved six feet away. I was glad when it was my turn to go in.

I have had to meet with clients to pick up checks or maps. One of them handed me a mask when I came into his office; I’d left mine in the truck because it was supposed to be a quick stop. The next time I visited, I wore mine and I know he appreciated it.

(I should note here that since beginning this blog post in mid-June, Washington is now under a mandatory mask order. As you might expect, the brainwashed, flag-waving Fox News viewers around here are already screaming bloody murder about that. I don’t care. I’ll wear mine in public, walk out of stores where people aren’t wearing them, and spend the vast majority of my time at home.)

Social Isolation

The “social isolation” that so many folks are having trouble dealing with isn’t a bother at all to me. I’ve been living alone nearly full-time since May 2012 and, before that, was alone for one quarter to half the time for the previous 14 years because of either my wasband’s extensive travel schedule or mine. I’m not only used to being alone, but I enjoy it. I make my own flexible schedule and get a lot done. I’m free to do what I like when I want to do it, whether it’s mealtime, spontaneous trips, or just going to bed early once in a while.

And are we really socially isolated? Most folks are stuck at home with their families — and I pity them; at this point in my life I’d go nuts if I were stuck at home with anyone. Those of us who live alone can still communicate with friends and family members via telephone, text, and Skype/Zoom calls. I’ve always been active on Twitter, which I’ve considered my “office water cooler” for years; I’ve actually become closer to Twitter friends. I’ve participated in more than a few Zoom gatherings in the past few months where I’m able to socialize with people from all over the world. (Well, mostly the US, Canada, and UK.)

For personal contact, I still meet up with folks who are following the same precautions I am — mostly neighbors and a few smart friends. Before cherry season started, we met up once in a while for an afternoon glass of wine. Alcohol is out of the question for me until August, so our meetups have been less structured, but that’s okay. Because of the limited number of folks in my neighborhood and the simple fact that we all have the same sort of work-at-home lifestyle, I don’t feel worried when I’m visiting any of them. We’re not dumb and we’re all doing our best to avoid infection.

Finances

Sunset Out Front
My pups go out for a walk on the front lawn before bed. We’ve been having some awesome sunsets lately.

Virus lockdowns haven’t affected me nearly as much as many other people. Although it has pretty much dried up two of my revenue streams — AirBnB management and jewelry sales — my primary source of income — drying cherry trees with my helicopter after it rains — has not been affected at all. So while I’ll take a revenue hit this year, it won’t be much of a burden.

I realize that I’m extremely fortunate to be in this situation, but I also know that it’s not just “luck” that put me here. After 30+ years being self-employed, I learned the importance of multiple revenue streams. I don’t think a year has gone by when all my income came from just one source. The benefit is that if one or two revenue streams dry up, I still have money coming in from other places and work I do. This year, I added a website client for the first time in at least 10 years; it isn’t much money overall, but it’s a nice replacement for my AirBnB revenue stream.

I’m also well insulated against financial hardship because I carry very little debt. My home is paid for; the loan on my truck will be paid off within the next year. (I’m actually tripling payments on it now with the goal of having it paid up by December.) I have a small loan on the land I live on and am doubling payments on that to get that paid off quickly, too. That’s it. I have no credit card debt or any other debt.

One thing I learned early in life — which was reinforced during my relationship with a man who just didn’t “get it” — is that when you have a lot of debt, you become a slave to it. How can you take the risk of starting a new job or career or business when you need the income from the job you have to keep your head above water? When you need every paycheck to pay bills or maintain a certain (possibly extravagant) lifestyle, how can you break free if you want to? The answer is, you can’t. And if that job evaporates, you’re pretty much sunk, possibly stuck with taking a less desirable job with a smaller paycheck that does little to relieve the stress of all those bills. I saw it happen over and over in the last years of my marriage.

I think a lot of folks are going through that now and I feel bad for them. Some honestly can’t help it because of personal or family circumstances that they really can’t control. But I’m equally sure that others could have softened the blow by staying out of the deep debt trap. The key is living a life that’s well within your means and saving what you don’t need to spend. Saving for a rainy day make sense when the rain comes.

Sorry to lecture but this is something that I’ve always felt strongly about. My wasband’s inability to live within his means trapped him in a series of jobs he didn’t really like, making him a bitter old man who blamed me for his unhappiness later in life. I have to wonder how many relationships in this country are similarly torn apart by a simple lack of financial wisdom on the part of one or both partners.

Killing Time

Drying Cherries
I’ve been out drying cherries a few times since my season started in late May. You can watch the video for this flight here.

Overall, my life in the Coronavirus Age isn’t very different from what it was before that. After all, every summer is pretty much the same: organize cherry drying contracts, get together a team of pilots, and hang around at or near my home, on call during daylight hours for about two and a half months, waiting for calls after it rains. I’ve got a total of four guys working with me this year, all with R44s. It’s a good team of professional pilots and, so far, my clients have been very happy with our service.

Veggies
Here’s some of June’s harvest. I got an early start on my garden and have been eating food I’ve grown since the beginning of the month.

Since I’m stuck at home, I spend a lot of time on home projects. This year, my garden is bigger and better than ever, finally set up with eleven neatly placed plastic cherry bins as raised planter beds. I replaced the border around the gravel part of my gravel parking apron. I planted more trees and put them on irrigation. I moved my bee yard closer to my house, caught three bee swarms, and put two more bee packages into new homes. I’m finally getting around to finishing the stairwell in my entry area. I replaced my Wink home automation hub with a SmartThings hub. I sold a bunch of beekeeping equipment I didn’t need anymore. I’ve done my duty as a weed spray person for the association and used my DR mower to help a neighbor get rid of weeds along her 1/3 mile long driveway.

Bighorn Sheep
Being home all the time makes it tough to miss when the local bighorn sheep come down off the cliffs and graze in my yard. I took this photo yesterday from my deck.

I’m also making videos for the FlyingMAir YouTube channel. Cherry drying videos, tour videos, 360° videos, cross country flight videos. Videos of me moving the helicopter from the airport to my landing zone or from my landing zone to an orchard. YouTube has become a small revenue stream for me, but it’s unforgiving: disappoint your audience and you’ll lose them. It’s a lot of work.

Cherry season will end in the middle of August. Unless things get dire, I’ll take my usual week-long trip to celebrate the end of the season. This year, I think I’ll camp with my pups in my truck camper with my little boat at Banks Lake. I might ask a friend of mine to join me with his dog.

I do have some dates scheduled to sell my jewelry at Leavenworth’s Village Art in the Park, which has started up with a lot of restrictions. I think I have four weekends scheduled between the middle of August until the middle of October. We’ll see if they actually happen.

I’ve also booked a trip to Alaska in September, but as the virus situation worsens, I’m having second thoughts. I might cancel or at least put it off until next year.

I am having serious concerns about my winter travels. I normally go south to Arizona, where I camp with friends and travel around a bit, soaking up sun when there’s very little at home. But Arizona — with its flag-waving Fox News viewers — is apparently in denial about the virus and has become a hot spot. I only have one art show scheduled there so far — and I haven’t paid for my booth yet — so it’s easy enough for me to skip it this year. But where would I go? With the helicopter going in for overhaul this winter, I’m on a bit of a budget. Camping out in the desert would be cheap and safe, but I honestly don’t think I could do it for three months straight. I’ll take a wait-and-see approach.

Another Awesome Sunset
Did I mention the awesome sunsets we’ve been having lately? Look closely and you’ll see four of the helicopters on this year’s team of pilots.

Life Goes On

Like most of Americans — hell, most of people all over the world — I’m looking forward to a day when an effective vaccine and treatment is widely available. I wish my fellow Americans would stop whining and complaining and start taking the virus seriously. Wear a mask. Stay out of large gatherings. Wash your hands and your clothes after being exposed to others. Eventually, we’ll lick this thing and life will go back to normal. We all have to do our part.

And that’s basically it. My life hasn’t changed substantially since I normally work at/from home and have a solitary lifestyle. I’m not taking a serious financial hit. I’m one of the “lucky” ones, I guess.

But we all know that we make our own luck.

How YouTube Ad Revenue Works for Monetized Channels

A behind-the scenes look at how YouTube creators can make money on advertising.

A while back, I blogged about an unexpected windfall from my YouTube videos and how that had motivated me to create new content and keep my channel growing as a real source of income. Since then, I’ve learned a few things.

The most important thing I learned was how YouTube advertising revenue works, and I thought I’d share it with the folks who think that they can become rich quick as YouTube content creators. As you’ll see, it isn’t that easy.

Yes, once your channel is monetized — a step that requires the channel to have at least 10,000 subscribers, which is a challenge in itself — you can get a small part of the revenue that YouTube collects on the ads that appear before, on, after, and sometimes during your video.

As a creator, you get some control over what kind of ads appear and when they appear. You can do this on a video-by-video basis or set default options that apply to all new videos you publish. Here’s what the Video Monetization screen looks like for one of my longer videos:

Video Monetization Options
Here’s the Video Monetization settings for one of my upcoming videos.

Of course, all this is moot for a video if you turn monetization off. That doesn’t turn ads off — it just turns off your ability to collect ad revenue on the video. Why would you do that? Well, perhaps the video has a paid promotion in it; if so, YouTube requires you to turn off monetization. Failure to do so is a violation of the terms of service which is a serious no-no in YouTubeland.

If Monetization is turned on, you can select what kind of ads you’ll allow on the video and when they will appear. YouTube recommends that you turn all of them on and it’s pretty obvious that a lot of creators do. But because I hate seeing ads in the middle of a video, I keep the During Video option (at the bottom) turned off. (I wish everyone did.) Other than that, I keep them set as you see here, with most turned on. Skippable ads run for about 5 seconds before you can click to skip them and I think that’s a small price to pay for free content. (To my knowledge, skipping an ad does not reduce my revenue.) Non-skippable ads are a little more frustrating but they’re always short. Overlay ads and sponsored cards both appear over content and I have one turned on and the other turned off; I think my logic was that one is more obtrusive than the other.

Now you might think that turning these on results in ads appearing on every single view. That’s simply not the case. Surely you’ve seen YouTube videos without ads?

There’s actually a sitewide estimate of how often ads appear on YouTube content: 40% of the time. So if one of my videos is viewed 10,000 times, only 4,000 of those views were likely to include ads. This becomes an important number, as we’ll see in a moment.

I should mention here that you can actually calculate your current ad percentage manually by consulting two different analytics screens. The Channel Analytics Overview screen tells you the number of views for a specific period — 28 days by default. The Channel Analytics Revenue screen tells you the number of monetized playbacks. Divide monetized playbacks by total views to get the percentage:

For example, as of today, for the past 28 days my numbers are as follows:
Monetized Playbacks: 62.7 ÷ Total Views: 124.3K = Percent of Videos Monetized: 50.4%

So right now I’m having a higher percentage of monetized playbacks than average. That could be because one of my recent videos has become very popular and may be more attractive for advertisers so I’m getting more ad buys.

Ad Types
Here are the kinds of ads sold on my channel in the past 28 days.

Of course, I don’t see all the details of every single ad sale. All I see is a breakdown of the kinds of ads sold for videos on my channel and the all-important CPM. The breakdown is on the Channel Analytics Revenue screen and clicking a SEE MORE link brings up a full screen of detail.

The CPM, which also appears on that Revenue screen, is an average of what I’ll be paid per 1,000 monetized views. This number changes regularly — it’s $6.79 this morning, but was down to $4+ the other day. (Again, I suspect a popular video has made space on my channel more valuable.) I’ve seen it as high as $11+. I would not be surprised if I checked in this evening and it was different. (In a way, it’s kind of like a stock market per share valuation for my channel or a specific video. It rises and falls depending on the market for ads on my channel or specific video.) They say that $4 is an average CPM for YouTube creators, so I’ll stick to that for illustrative purposes.

But no, this doesn’t mean you get $4 per view or even $4 per monetized view. It means you get $4 per 1,000 monetized views.

So going back to my previous example, if a video got 10,000 views and 40% of them were monetized and you were getting $4 per monetized view, that’s

10,000 x 40% /1000 X 4 = $16.00

My channel is doing pretty well this month, mostly because of my 737 MAX video‘s popularity. I published it 8 days ago and it has almost 50,000 views as I type this. I can get analytics for just this video and the numbers are very nice: almost 50% monetized playbacks and an $8.38 CPM. That video has earned me $104.54 in ad revenue in just 8 days. Sounds great, right?

Well, let’s look at the video that came out right before it, the Autumn Cockpit POV flight. Although it has a higher percentage of monetized playbacks, it’s only been viewed 2,800 times in two weeks. Its CPM is just $5.91. In two weeks, it’s earned me a whopping $11.99. (That’s not per day, by the way. It’s for the entire two weeks. That’s less than $1 per day.)

And please do remember that a video will not earn the same amount per day/week/month/etc. throughout its whole life. Sometimes they start like duds and pick up steam, like the 737 MAX video — it wasn’t doing well at all for the first two days. And then sometimes they’re going like gangbusters and interest suddenly disappears. You never know what to expect and can only hope for a pleasant surprise.

Views
Here are the view analytics for my most popular video ever. It had hardly any views for the first year it was published and then took off like a rocket, with periodic surges. The current live analytic for the past 48 hours shows 4,466 views — three years after it was released! This is a YouTube content creator’s dream; I wish I had a dozen like this.

When I started writing this, I didn’t mean to get into the complex details of revenue calculations for specific videos. I just wanted to explain how ad revenue works for monetized channels on YouTube. To take some of the mystery out of it.

The takeaway on all this is that in order to make YouTube a full-time business — as some creators have — you need a strategy that combines ad revenue from wildly popular videos and other sources. This is why so many content creators on YouTube also sell merchandise and offer memberships or Patreon patron benefits.

I’ll be frank here: creating content for my YouTube channel is crazy expensive. Not only do I have to fly an aircraft that costs hundreds of dollars an hour to fly, but I have to have the cameras, camera mounts, and video editing equipment to record and edit the resulting footage. And the time I spend doing all this is time I’m not spending doing something that could earn money elsewhere so there’s a definite value to my time. I could easily drop $300 to $600 to make a video that will never earn more than what it cost to make.

I’m not complaining here — I’m just telling it like it is. I love flying and having an excuse to fly. I enjoy making the videos. I like most of the very positive feedback I get. But a girl has to make a living so I hope folks don’t mind me pushing Flying M Air hats and T-shirts or asking for Patreon patrons. If my video creation efforts wind up costing me more than I take in over the long term, I simply won’t be able to continue making them.

And every once in a while, I publish one that actually makes the ad revenue work for me. My Home to Airport by Helicopter video, which has over 9.5 million views, is one of them.

Now if only I could come up with about a dozen more like that.

Fueling a Robinson R44 Helicopter

A video from the FlyingMAir YouTube channel.

Lots of the folks who watched the video where I flew from home to the airport noticed that I parked right in front of the fuel island at the airport and wanted me to show how the helicopter is fueled. Well, that fuel island is now out-of-order and fuel comes from a truck. The other day, when I was feeling kind of punchy after flying through a hailstorm, I took a moment to video Dana, the FBO fuel guy at Wenatchee, as he refueled my helicopter, Mr Bleu. It was raining pretty hard and I whined about that but I think the results are worth sharing. So here, by popular demand, is how to fuel an R44 helicopter. Enjoy!

Some notes to answer questions I know I’ll get:

  • Robinson R44 helicopters burn AvGas, also known as 100LL. It’s a 100 octane leaded fuel.
  • On the day this video was posted, AvGas at my airport cost $5.52 per gallon.
  • My helicopter burns between 14 and 17 gallons per hour, depending on my flight profile.
  • I don’t do “hot fueling” — in other words, fueling the helicopter while it’s running. That can be dangerous.

When you do the math, you might say, “Wow! Only $80-$90 for an hour of flight time. Operating a helicopter is a lot less than I thought. Why are tours so expensive?” But that’s not taking into consideration are the other costs of owning and operating a helicopter: regular maintenance ($3K to $10K per year) and insurance ($8K to $20K per year) are the two biggest. Robinson Helicopters also need a complete overhaul every 12 years of 2200 hours of flight time; that’ll cost me about $250K or more than $100/hour. Taking all costs into consideration, my cost to operate is well over $400 per hour. It’s one of the reasons why I and so many other pilots are offended when strangers suggest splitting the cost of fuel in exchange for a ride. It’s like “sharing the cost” of a nice meal out by just paying half the tip.

If you’re really curious about R44 operating costs, you might want to download this document from the Robinson Helicopter Company: https://robinsonheli.com/wp-content/uploads/2019/01/r44_2_eoc.pdf Just keep in mind that Robinson is in business to sell helicopters, so these numbers are optimistic.

And another note to answer a specific question someone asked on another video the other day. When fuel comes from a truck (as opposed to self-serve), I have to request fuel service. I can do this two ways: (1) make a radio call to the FBO (fixed base operator) or fuel provider, which is usually on the common traffic advisory frequency at small airports like Wenatchee Pangborn (KEAT), or (2) land, shut down, get out, and go into the FBO building and ask in person. I’m a regular customer at Pangborn, so I have an account there and they bill me once a month based on what I bought. At other airports, I pay either at the truck or inside with a credit card.

If you have other questions, please don’t hesitate to post them in the comments. And don’t be offended if I’ve answered them here and tell you to read the video description. Thanks!

How Debt Service Prevents Financial Prosperity

Understanding what debt costs.

Last night, in the middle of the night, U.S. Senate Republicans voted in a tax bill that would add an estimated $1.4 trillion to the deficit over the next 10 years (per the Congressional Budget Office (CBO) report). The bill was long with many handwritten amendments and no one was given enough time to read and comprehend the entire thing. There was no debate in the Senate; Democrats were not even allowed to ask for enough time to read it all. Despite all this, almost every single Republican voted in favor of the bill.

Democrats did not. I like to think it’s because they want to fully understand something they vote in favor of, which I double many Republicans did. Or perhaps they actually believed the data in the CBO and Joint Tax Commission reports, which both indicated that the middle class would be harmed by the bill for the benefit of the wealthiest of Americans — many of whom just happen to be the biggest donors to Republican candidate campaigns.

All politics aside, however. This blog post isn’t about politics. It’s about the financial impact of living in debt.

My Qualifications

Before I dive into the numbers, let me take a moment to explain what makes me qualified to write about this.

First, my education and early work experience. I graduated from Hofstra University with a BBA with Highest Honors in Accounting. From school, I went right to work with the New York City Comptroller’s Office — and no, that’s not a spelling error — Bureau of Financial Audit. My job was to audit various organizations that had contractual agreements with the City of New York. I started as a Field Auditor and, within two years, became a Field Audit Supervisor responsible for overseeing up to 13 auditors. When it became apparent that the only way to move up in the Bureau was for someone to retire or die, I moved into private industry. I wound up in the corporate headquarters of Automatic Data Processing (ADP) where I was a Senior Auditor and then a Senior Financial Analyst. I audited various divisions of the company all over the country and later crunched numbers for executives who needed numbers to say certain things.

Second, my own experience with debt. It happened right out of college when I got my first credit cards. It was easy to buy things so I did. Trouble is, I had a lot of credit cards and I carried a balance on all of them. After a while, I could only afford the minimum payment on most of those cards. And if there’s one thing you must know about credit card debt is that it will take years to pay off a credit card if you only send in the minimum payment every month. I learned this lesson the hard way. I was able to avoid bankruptcy by simply cutting up the cards, reducing my spending, and putting more money toward my balances until they were all paid off. These days, I only have two credit cards — one for personal use and one for business use — and I pay the entire balance in full every single month before the due date. (More on the amount of money this saves in a moment.)

Third, my second career as a freelance technical writer. Writing 80+ books gave me plenty of experience explaining somewhat complex topics to readers. Among my books are about 10 editions of Quicken: The Official Guide for Osborne/McGraw-Hill. We wanted a book that went beyond simple software how-to and actually provided good financial advice for readers. I wrote sidebars and created downloadable worksheets for readers to use to help them improve their financial situation. A lot of them dealt with debt. (More on this in a moment.)

So yes, I know a little about finance and debt and I have the skills to write about them. If you need to learn, read on and be educated. If you think you already know what I have to say, read on and let’s compare notes in the comments section that follows. Fair enough?

Debt Service

The online Financial Dictionary, has several definitions for debt service. I like the second one because it applied to both businesses and individuals:

The amount of money required to make payments on the principal and interest on outstanding loans, the interest on bonds, or the principal of maturing bonds. An individual or company unable to make such payments is said to be “unable to service one’s debt.” An example of debt service is a monthly student loan payment.

So let’s take that student loan payment as an example — especially since student loans are in the news so much these days.

I was fortunate; I only had to borrow $5,000 and I had 10 years to pay it off. My payments were about $60 per month. (And no, I won’t tell you how long ago this was.)

Let’s do the math on a more realistic modern example. Suppose you graduated from college with $50,000 in student debt. While there are many types of repayment plans, let’s go with a simple one: 12 years at 5% interest. This spiffy loan calculator template in Excel does all the math for you on monthly payments, and interest paid:

Loan Example
Not only does this Excel template calculate the amounts for a loan, but it charts the percentage of interest in your debt service.

In this example, your debt service for this loan would be $462.45 per month for 144 months. Over that time, you’d pay off not only the $50,000 you borrowed, but an additional $16,592.11 in interest.

Now imagine you have a Visa card that you just used to pay for a much needed — in your opinion, anyway — vacation to the Caribbean. You’ve got decent credit and the issuing bank gave you a $10,000 line of credit. But when you called to ask if you could raise that limit, they graciously popped it up to $14,000 — which is a great thing because you managed to charge up $8,459 on top of the balance you were already carrying for that big screen television you bought for the Super Bowl and last year’s trip to Hawaii. Now you’re looking at a balance of about $12,500. But when the bill comes, you’re relieved to see that the monthly minimum payment is only $273.33 per month.

But let’s take a moment to take a closer look at the numbers. As this extremely helpful Minimum Payment Calculator explains, credit card companies calculate your minimum payment based on either a percentage of the balance or your interest plus 1%. (You can get the details for your credit card in the fine print in your bill or credit card agreement. You did read that, didn’t you?) For this example, I used the details for my Chase Amazon Visa card: currently 14.24% interest (tied to prime so it could change at any time) plus 1% of the balance plus any interest, late fees, or unpaid amounts due. If all that adds up to less than $25, then my minimum payment is $25.

Minimum Payment
The minimum payment calculator explains just why it’s so dumb to send in just the minimum payment on your credit cards every month.

Going a step farther with the math on this, you’ll learn that it will take 305 months to pay off the debt if you only pay the minimum payment. Why is that? Simple: each payment you make goes mostly to pay off interest so the debt is reduced at a very slow rate. If you stopped using that credit card and paid just the minimum payment every month for 305 months, you’d pay nearly $14,000 in interest on the original $12,500 debt.

Minimum Payment
The CFPB — yeah, that’s the government agency that Trump says is hurting banks — added what’s in the red box to every credit card bill in an effort to educate consumers about credit card debt.

A side note here. Because so many people don’t understand this, the Consumer Financial Protection Bureau, which was created during the Obama administration in part to help protect consumers from deceptive lending practices, began requiring credit card companies to make it clear how long it will take to pay off your credit card with just the minimum payment each month. Here’s an actual image from one of my Amazon Visa statements.

If you put all this together, you can see why it’s easy to get bogged down in debt when you have a bunch of credit cards and only send in the minimum payment. The debt never goes away unless you pay more than the minimum and stop using the credit cards.

Remember this: The money you spend on debt service is money you can’t spend on anything else. It should be considered mandatory spending, not discretionary. This is an important concept to keep in mind, not only for this discussion but for the way you manage your personal or business finances. The more debt you have, the less choices you have on how to spend your money. And the less money you’ll be able to save to get ahead.

Paying Down Debt

One of the things I recommended in my Quicken books was to pay more than what’s due on a debt — especially a large debt like a mortgage or a high interest debt like a credit card or consumer loan. That spiffy Excel template I showed earlier makes it easy to do the math. Suppose you pay an additional $100 per month toward that loan. Here are the results:

Loan Example 2
By sending in an additional $100 per month in this example loan, you can knock nearly 3 years off the term and save about $4,000.

Of course, it isn’t always easy to send more to pay down a loan. Maybe you can’t do it every month. But sometimes you can. Maybe you’ve sold a motorcycle you never ride for $1000 or got a $1500 holiday bonus. Or maybe this month’s commissions were better than expected. Send the extra money to a debt you want to pay down. It will make a big difference.

True story: When I was married, I was in charge of household finances. Whenever there was extra money in our joint checking account, I put that cash towards our mortgage. The result? We paid off our 15 year mortgage in 11 years, savings thousands of dollars in interest. (Yes, at the age of 50, I actually owned my home. And here’s a secret: I own the home I’m in now, too. Life is very good without a mortgage payment.)

My final piece of advice about personal credit is this: there is no reason to have more than one or two credit cards. Cut up the department store and gas credit cards. Get yourself down to just one or two MasterCard/Visa accounts. These cards can be used anywhere and some of them will earn you nice points or rebates. My Amazon Visa accumulates dollars I can spend on Amazon and, since I buy a lot of stuff there, I use them as they are accumulated. My AOPA MasterCard earns rebate dollars I apply to my account. Neither card comes with an annual fee and I pay balances in full every month so I don’t pay interest. This is free money, folks. It takes a lot of willpower to spend only what you can afford to pay off every month, but it is possible — I’ve been doing it for about 15 years now. Keeping your debt under control is the best way to stay financially secure when weathering unexpected hardships.

The Big Picture

What prompted this particular blog post is the news that the new tax plan will add an estimated $1.4 trillion (with a T) to the budget deficit. To understand what that means, let’s look at what a deficit is.

According to the Financial Dictionary, a deficit is:

A situation in which outflow of money exceeds inflow. That is, a deficit occurs when a government, company, or individual spends more than he/she/it receives in a given period of time, usually a year. One’s deficit adds to one’s debt, and, therefore, many analysts believe that deficits are unsustainable over the long-term.

(Again, I like that second definition because it applies to government, businesses, and individuals.)

Let’s look at an individual first. Supposed your take-home net pay is $3,000 per month. Every month, you pay $1200 for rent, $250 for utilities, $500 for groceries, $462 for your student loan, $100 for gas for your car, $80 for car insurance, $273 for your credit card-funded trip to the Caribbean and other stuff, and a total of $195 in payments toward your other credit cards. That’s a total of $3,060. Without even accounting for small miscellaneous expenses, pocket money, and the countless things I didn’t think to include here, you’re already running a $60 per month deficit. (Good thing your health insurance is a benefit that’s already taken from your paycheck; some of us aren’t so lucky and have to pay that out-of-pocket, too.)

So you increase your debt with cash advances or payday loans to see you through to the next month. Or maybe you’ve got some savings and you’re dipping into that to make up the difference. But eventually you’ll max out your debt and your savings will run out. What happens when it does? What happens when your monthly expenditures exceed income and you simply can’t pay what you owe anymore? Eviction, auto repossession, bankruptcy, homelessness. These are all possible.

This is the little picture — what happens when one person has a deficit. It’s easy to imagine it on a larger scale, like for a business. Think of a local retail business. The owner has to invest a bunch of money up front to set up the store with fixtures and get it properly decorated. He might have gotten a loan for that. Then more money to buy inventory. Rent, utilities, advertising, insurance. Then employees, with or without benefits but certainly with wages and employment taxes. He’s already at a deficit before he opens his doors. The business opens and he slowly builds a customer base. But what happens when/if revenues don’t cover monthly expenses? Or if a Walmart moves into town and half of his customers decide to shop there instead? More loans can help in the short term, but as the definition of deficit that I quoted above says, “many analysts believe that deficits are unsustainable over the long-term.” Of course they aren’t. When you spend more than you take in, you will eventually lose the ability to pay for what you’re spending.

CBO 2017 Budget Numbers
The CBO 2017 Budget numbers.

Now let’s look at the very big picture: the United States economy. The Congressional Budget Office has the numbers for 2017; the U.S. government spent $700 billion more than it took in for 2017. That means that the government added that $700 billion to its debt. And, according to the CBO, the country now has $14.7 trillion (yes, with a T) of debt.

(Suddenly, that $12,500 of credit card debt doesn’t seem so bad, eh?)

It’s hard to imagine $14.7 trillion in debt, but a few infographics show its impacts. First, here’s one from the CBO for 2016:

CBO Income and Expenditures for 2016
The CBO prepared this infographic for 2016. Can’t read it? Click here to download the big picture in PDF format.

I know it’s hard to read here — I had to reduce it to get it to fit in my blog page format. (You can download a PDF that’s easier to read.) What I want to draw your attention to is the number at the top of the chart on the left: Net Interest: $241 billion. So in 2016, the U.S. government spent $241 billion dollars on interest for its debt.

This next chart puts interest paid in perspective to various categories of spending. It’s from the National Priorities Project and is based on Office of Management and Budget (OMB) numbers for 2015. You can find it on the site’s Federal Spending: Where Does the Money Go page. I assume that this data is updated regularly, so if you’re reading this in the future, you may see different numbers. Here’s the spending chart that illustrates my point:

Total Federal Spending 2015
Here’s a breakdown of spending based on actual services provided. I think it’s tragic that the United States spends more money on interest for its absurd debt levels than it does for vital services that really can make America great again: education, energy, science, and food and agriculture, to name a few.

My point is this. Because we’re so deep in debt — and have been for a very long time now — we spend a huge amount of money just paying interest on our debt. That money could be going to education or health care or science. It could be doing so many things that actually benefit the American people — just like the interest on your credit card debt could be paying for a gym membership that might make you healthier or piano lessons that could develop your kid’s talent for music. Or any number of things that could make you or your family’s life better.

Why Are We Making this Worse?

These are the numbers. I know I’ve presented data from three different years, but it really doesn’t matter. We’ve been in this deficit/debt situation for a very long time now. Despite efforts to reduce the debt with a budget surplus as President Clinton managed to do during his term, the situation gets worse every year.

And now the Senate has approved a tax plan that will cut taxes for big businesses and the country’s wealthiest individuals, banking on a disproven “trickle down effect” to bring up the economy as a whole so more taxes can be collected. The CBO has already said that this budget will increase the deficit by $1.4 trillion over the next 10 years. Can we really afford debt service on that? What will we be giving up in order to pay interest on that debt?

Personally, I’m sick of Fox News-brainwashed right wingers complaining about Democrats increasing the deficit and debt. The truth is here for anyone interested in knowing it: the Republicans are even worse about budgeting. Last night’s ill-informed vote on a hastily prepared tax plan proves it.

Americans already pay among the lowest tax rates for individuals in a developed nation. We pay taxes for a reason: to pay for the services we get. When my house catches fire, I want the fire department to show up. When I drive to Seattle or Portland or Arizona, I want to drive on smooth roads and cross bridges that won’t collapse. If I had kids or grandkids, I’d want them to go to a school where the teachers were well paid, happy, and effective. I want the FDA to make sure the food and medications I take are safe. I want the FAA to make sure the planes I fly in are safe and that pilots I share the sky with are properly trained and certificated. I want to be as proud of my country today as my parents were when we put the first man on the moon.

US Taxes Compared to World
Pew Research study of U.S. taxpayer burden in 2015 compared to other developed nations. Get the details here.

None of this is possible without the revenue to cover the expenses of these services. Revenue comes from taxes. I’m willing to pay my fair share and I know that many others are, too. Why is that so hard for Republicans to understand?

As a fiscally responsible individual, I want this deficit budgeting to stop. Don’t you?

How can we ever expect our country to become “great again” if we throw away so much money on debt service?