My Presentation at the Peachpit Booth

I give a demo on Mac OS X 10.4 Cool Features

I was at Macworld Expo on Thursday and Friday. I’d gone primarily to gather information for a book I’ll be starting next week. But while I was there, I did a quick presentation at the Peachpit Press booth.

Peachpit has one of the nicest booths at the show these days. It’s a big booth with lots of tables full of books. Behind a wall, there’s a small theater where authors give presentations in front of about 20 chairs. I suspect that a lot of people sit in on presentations just to get off their feet for a while, but I’d like to think that some of them come just to see a particular author.

They wired me up with a wireless microphone (huh?) and I plugged my 12″ PowerBook into their projection system. When it appeared that no more than half the seats would be occupied, I started my presentation.

You have to understand that the more I plan for a presentation, the worse it is. So I don’t plan much anymore. Instead, I kind of “wing it.” I’ve been winging it for years now and I haven’t embarrassed myself yet.

My preparation for this presentation consisted of about 45 minutes seated in the Moscone Hall lobby, sucking at the Internet from a free wi-fi “connection” that was floating about the hall. I looked up my articles for Informit, which are also on the Peachpit Press Web site, and chose a few topics from them. What I really wanted to talk about was the article I’d written called “Five Funky Finder Features,” but it hadn’t been published yet. Fortunately, I found a copy of it on my hard drive, so I noted the topics on a steno pad. Then I thought of a few more topics to talk about, jotted them down, and was done.

I started off by introducing myself and telling them the story about how the Mac changed my life. (If you haven’t heard that story, you might want to search these blogs once they’re all online. I’m sure I wrote about it somewhere.) I told them about how the Peachpit Press and Informit.com Web sites are great sources of free information and even showed them my page on the Peachpit site to prove it.

Then I launched into my topics, using the notes I’d jotted down to keep me from forgetting what I’d planned to talk about. I answered questions as they came up — the hardest part was hearing what people were asking. (The hall is so darn loud and my ears were still stuffed from the plane ride.) After telling them about something, I’d ask whether they knew about it and was very surprised to find that I was teaching them new stuff. That was the goal, so I succeeded.

I showed them some of my favorite widgets, too. And how to set up iCal to show birthdays from people in your Address Book. This will be in a future Informit.com article.

The last thing I showed them was how you could connect a Garmin GPS to a Mac using a PC cable and adapter, then show waypoints and routes on the maps and satellite photos using Terrabrowser. The idea was to prove that Mac users could do just as many cool things with their computers as PC users. I think I got the message across.

The seats filled up gradually. Some people left, others took their place. One woman, who was pretty new to Macs, probably didn’t realize that she was my first choice to get a free copy of my Tiger book (heck, I didn’t want to carry them back home). She left before the end and missed out. I gave out that book and the two Visual QuickProjects I’d brought along at the end of my presentation.

It had been fun and I was glad I did it. Peachpit videoed the whole thing and I think they’ll be releasing it as a video podcast on their Web site. When I find out more, I’ll add a link on this Web site.

Macworld Expo, My History

Recollections on Macworld Expo.

For years, I religiously attended Macworld Expo in San Francisco and Boston (and later New York). In fact, I recently found Macworld Expo programs dating as far back as 1992. (Anyone want to buy these collector’s items? E-mail me.) I even had a few programs from Macworld Toronto, when I was persuaded to speak there in the 1990s.

In the Macintosh heydays — mid 90s, I guess — Macworld Expo was an incredible experience. The halls were jammed with exhibits and people crammed the aisles to get a good look at the latest and greatest. I remember such innovations as the Digital Toaster (I believe that’s what it was called), which used an Atari box for live advanced video effects; Morph, which converted one image to another as an animation; and PageMill, the first WYSIWYG Web authoring tool. Companies like Aldus, Claris, and countless others that no longer exist erected booths that competed for the attention of conference-goers. Certain Mac gurus — like Guy Kawasaki and Kai Krauss — achieved celebrity status and were occasionally mobbed by the Mac faithful.

I was a conference speaker in those days, a member of the Macworld Expo faculty. The speaker room was like a clubhouse, a place where the folks who made their livings with Macs gathered and chatted, exchanged hugs, bragged, and showed off their latest hardware acquisition. The person with the best PowerBook wins, was the theme in those days. I didn’t play, although I do remember showing off a photo of my helicopter one year as an explanation for why I didn’t come with a PowerBook.

And then there were the parties. After the show floor closed, the parties began. The best parties required invitations to get inside, but certain people could gain access to even the most selective parties without a ticket. I remember being part of the Bob Levitus entourage one evening in San Francisco, when we went party hopping from one incredible party to another. Chris Isaac was the entertainment at one party while the Jefferson Starship (or what remained of it) was the entertainment at another. Claris and Apple always had great parties, but the ones at the Exploratorium were incredible, too. Limos bearing MacWEEK or MacUser magnets on their doors criss-crossed the city. I don’t remember drinking much (maybe I drank too much), but I don’t think I needed alcohol to get high. There was excitement in the air and you could get high just breathing it.

Then, in the late 90s, the good ship Apple started to sink. Macworld Expo suffered for it. (It also suffered, in my opinion, from switching management from Peggy Killburn’s group to IDG.) The speaker room filled with strangers, networking and graphic arts gurus I’d never heard of. I stopped speaking at the shows, but still attended, primarily to put in an appearance at the Peachpit booth. The parties were non-events in those dark days. Instead of spending three days at the show, I’d often come by for just a day. I remember one year when I flew in in the morning and flew out that evening. No reason to stick around.

When Steve Jobs took over and Apple started to thrive again, I half expected those Macworld Expo heydays to return. But they didn’t. The booths got ever smaller and some companies — Quark comes to mind — didn’t even show up half the time. The show floor still filled with people — an interesting mix of Apple loyalists sporting user group labeled clothing and high tech graphics geeks — but there was no rush to see a newly introduced piece of hardware or software. The only highlight was Steve Jobs’ keynote address, which he performed to a packed house every single show. I often watched the keynote via Webcast while I worked, playing it in a QuickTime window on one computer while I worked on another. I took notes on what interested me and ignored the rest.

This year, I’m skipping Macworld Expo again. I have work to do on my Tiger book, as well as an eBook I owe Spiderworks. And there’s a QuickBooks book lined up behind those. I’ve already lost too much time getting my new helicopter settled in my hangar and trying to figure out ways to make money with it. (I would have flown it to the bay area, but I have a paying gig in Aguila on Saturday and I was worried that weather would keep me stranded in California.) I hoped to watch the keynote today, but I just learned that Apple isn’t doing a Webcast. So I’ll be in the dark until the keynote is over and Apple magically transforms its Web site to provide information about all the announced products. As you may have guessed, I don’t read Apple rumor Web pages. I’d rather wait and get the real story.

So as Macworld Expo climaxes today, I’ll be in my office, writing about Mac OS X 10.4 Tiger, glad that it’s raining outside so I won’t want to fly.