Self-Publishing a Paperback with Amazon KDP

Easy enough, but not ideal.

Part 107 Explained
Want to become a commercial drone pilot? Start by learning all about the FAA’s Part 107. This book will help. Buy the ebook edition on Amazon or from Apple. Or buy the paperback edition on Amazon.

Back in April, I wrote and published a short guide to FAR Part 107, which are the regulations governing commercial small UAS (drone) pilot operations. In the U.S., a pilot who wants to fly a drone for hire must get some training on these rules and then prove they know them by taking a test. If you’re not already a pilot, there’s additional certification and training that must be done. The FAA has recognized that a small UAS is an aircraft and must be regulated as such. As a helicopter pilot sharing airspace with drone pilots, I’m pretty happy about that, although I’m not happy about the folks who operate with little or no regard for the rules.

In preparing for the test and later answering people’s questions about the regulations, I looked for a guide that explained everything in plain English. When I couldn’t find one, I wrote one. It was my first book project in about four years and it wasn’t very tough for me. When it came time to publish it, I did it the easy way: I created ebook files in the correct formats and published them in the Apple bookstore and on Amazon.com.

Understand that I’m a big proponent of ebooks and very rarely buy printed books anymore. It’s a lot more convenient for me to read on my iPad and I get the added benefit of taking as many books as I want with me on trips without adding any weight to my luggage. I assumed that the folks who wanted a book like this would be on the same page as me.

But apparently that isn’t so. Lots of people seem to really like printed books, even for something as short as this one.

I normally use a print on demand publisher for my paperback book publishing needs: Lightning Source. They are affiliated with Ingram, so any book I publish using their service is automatically listed in Books in Print and appears in bookstore book catalogs, including Amazon and Barnes and Noble. The service isn’t difficult to use if you have the ability to create a PDF in the correct format. I usually write my books in InDesign, which can spit out documents in the formats I need. I fill out a few online forms, I upload the content and cover files, I pay a nominal fee, and I wait. The books are usually available within a week or so.

But yesterday, while checking the sales for the Part 107 book on Amazon, I saw a link for creating a paperback using Kindle Direct Publishing (KDP). I did some research on how it worked, what it cost, and how royalties were calculated. It seemed straightforward enough so I thought I’d give it a try. I figured that if I didn’t like the results, I could cancel publication and get the paperback printed through Lightning Source.

I spent about five hours yesterday prepping the manuscript for print publication. The trouble was, the manuscript I’d published as an ebook was absolutely filled with links to references on the web and cross-references to book content. In the ebook, you could tap a link to go right to that source — another benefit of ebooks over printed books. I had to manually convert all of the references to URLs in footnotes or page references in parentheses. I also had to remove all of the URL formatting that had been applied to link text. And because many of the URLs were really long, I had to use a URL shortener — I prefer bit.ly — to give each link a short, custom URL.

When I was done, I tried creating a PDF but didn’t like the results. I was working with Microsoft Word 2011 — I never did go to the Office 365 suite — and it doesn’t offer many options for PDF files. And, for some reason, it was spitting out a separate PDF for each section of the document. (I used sections to add custom headers for each chapter of the book.)

Since the KDP system accepted Word documents, I uploaded in that format. I then spent another half hour recreating the book cover for print.

When I was all finished, I previewed the book. That’s when I discovered that KDP had changed pagination for some reason that wasn’t immediately apparent, thus making my table of contents incorrect. Great.

I was offered the option of downloading a “corrected” Word document, so I did. When I opened it up, I discovered that the “correction” included changing the margins for the document. I knew what they said the margins should be, but I thought that was a suggestion. Apparently, it was a requirement. So I opened my “uncorrected” file, changed the margins, updated the table of contents and cross-references page numbers, and made a few other minor tweaks. Then I saved the file, uploaded it again, and previewed the results. It was fine.

Ready for Publishing
Here’s the dialog that appeared when I clicked Publish.

I clicked the buttons that needed clicking and eventually saw a dialog box telling me that my paperback had been submitted. Although one message had told me it could take 72 hours, this one said 12 hours. Whoa.

I shut down my computer for the day and went about my business. It was only 3 PM. I think I spent a total of 6 or 7 hours on the conversion process.

This morning, a little black dog who will remain nameless in this discussion decided she needed to bark at the coyotes howling off in the distance at 3:15 AM. That was all I needed to wake me up.

I lay in bed for a while with my iPad, checking weather, doing a word puzzle I do every morning, and checking in on Twitter. Then I decided to check Amazon to see if my paperback book appeared. I was very surprised to see that it did.

Book Listing
Here’s my book, all ready for purchase. I think it might be #1 in New Release and #11 in in Books > Arts & Photography > Photography & Video > Aerial because I bought two copies this morning.

Of course, I bought two copies right away: one for me and one for my friend Jim, who got me into drones. The only way I’m going to see the book is by buying it. At least I earn royalties on the purchase.

I guess what blows me away is just how quickly the book was made available. When they said 12 hours, they weren’t kidding. I used standard Prime shipping; my book will arrive Monday because today is a holiday and they don’t deliver on weekends. Still, that means they’ll print and ship the book tomorrow.

If the book looks as good as the ones I get through Lightning Source, I might have a new provider for my limited audience paperbacks. Let’s face it: Amazon sells more books than anyone else. For a book that normally would not appear in a brick and mortar bookstore, there isn’t much of a reason to get it in that Ingram catalog. And although I need to run the numbers, I suspect I might actually make more money publishing through Amazon; I’ll have to do a cost analysis to see.

As for ease of publishing, well, if you don’t try to get fancy and you use the Word template Amazon provides, it’s pretty darn easy to publish a book. So easy that I’m thinking of doing it again this month. The only thing I miss is the flexibility of getting my manuscript just the way I like it. Maybe it’s time to fire up InDesign and use that to create PDFs that KDP can’t change.

The $49 Kindle

This should be free.

KindleTwo days ago, one of my Facebook friends posted a status update that linked to a CNET article titled “Get a Kindle with Special Offers for $49 Shipped.” The article detailed the hoops you’d have to jump through to get a 6″ refurbished Kindle for just $49. The device normally retails for $69.

No Need for a Kindle

I don’t have a Kindle. I never wanted one. I had a NOOK on order when they were first announced, but since B&N took so damn long to deliver and the iPad was announced while I waited, I canceled my NOOK order and bought an iPad. I’ve upgraded it for various reasons ever since.

I love my iPad. I use it for all kinds of things, from monitoring the weather (Weatherbug, Intellicast apps) to planning and tracking long flights in my helicopter (Foreflight app). I also use it as an ebook reader with the iBooks, Kindle, and NOOK apps.

Ironically, it’s the Kindle app that I prefer. Amazon has a good selection of books and can synchronize them between up to 5 devices. There are Kindle readers for iPad, iPhone, and Mac OS — as well as other devices. So I can buy a Kindle ebook and read it on any device at any time — and keep my pages synchronized. No, it doesn’t support the kind of Interactive features available in books created in iBooks Author, but since Apple takes so damn long to approve those books, there aren’t many to choose from. And if there was an Interactive book I wanted, I could look at it in iBooks. If I had just a Kindle device, I couldn’t do that.

In my mind, the Kindle is an extremely limited ebook reading device. While I know some folks think the Kindle Fire is pretty close to an iPad, they’re only fooling themselves.

A Sucker for a Good Deal?

As an ebook author, I always wondered what my books would look like on a real Kindle. So there was a certain desire to get my hands on one — even temporarily — to see what it could do and how it looked. $49 seemed a pretty low price to pay to satisfy my curiosity, especially since I had a $300 credit on my Amazon.com account from selling my iPad 2 to them. So there wouldn’t even be any out-of-pocket cost.

So I jumped through all the hoops — not an easy task on a day when my 3G connection was in full frustration mode — and bought one.

It arrived today.

My Observations

Kindle with Packaging
Smart packaging. Really. (But no, that isn’t a cup of coffee on my Kindle. It’s one of the ads that appear automatically when it powers down.)

Amazon obviously took some cues from Apple on the packaging. They designed a simple cardboard box just the right size for the device and the USB cable that comes with it. Tasteful, simple. Slap a label on it and throw it in the mail. Amazon calls this “frustration-free packaging” — and it is.

When I first pulled out the Kindle, I admit I was somewhat impressed. It was very small and lightweight — like a thin paperback book. I could imagine myself reading a book on the device — throwing it in my purse and pulling it out when I was having lunch or waiting on line somewhere. Of course, I already do that with my iPad — would I take one instead of the other? I doubted it.

I plugged it into a power source to make sure it was fully charged. It came to life, prompting me for my language.

And that’s when the frustration began.

You see, I’m so accustomed to a touch-screen that I couldn’t immediately figure out how to use the buttons. To make matters worse, every time I tried to press the Select button (in the middle of a 5-way controller), I wound up pushing either the up or down button on the controller. Seeing the button I needed to “press” onscreen and not being able to just tap it was driving me bonkers.

But I got past that — at least at first — and got my next surprise: a wifi connection was required to use the device. For some reason, I thought all Kindles had built-in wireless capabilities. Silly me.

So, for a bit more irony, I connected the Kindle to my iPad’s wifi hotspot. That got my account set up so I could start looking at my library.

Around then, I was a bit irked to see that the bottom part of the screen was taken up with a banner advertisement. This 1/2 inch ad appears on the Home screen and changes periodically. I’m not sure where it comes from, because it appears even when wifi is disabled. Right now, it’s advertising an HGTV show called “Design Star.” I don’t think there’s any TV show that could possibly interest me less. Odd that Amazon.com, which knows what I’ve been reading about and buying for the past 5+ years, can’t target an ad toward my interests.

I fumbled around a bit and then realized that I really needed to learn more about how to use the Kindle before trying to read one of my own books. It doesn’t come with any printed documentation — which is really no surprise — and I didn’t have much trouble finding and opening the manual that’s included on the device. I read up about it but before I could do anything else, I got a phone call and stepped away.

When I returned to the Kindle, it was displaying a fullscreen ad.

Apparently, when you leave it alone, it displays a “screensaver.” In the world of Kindle, screensaver = advertisement. It took me a while to figure out how to make it go away. I had to power it back up. The screensaver remains on screen when the device powers itself off. Repeatedly turning the device on and off displays a different “screensaver” each time it’s powered down.

I realized then that Amazon had gotten me to pay $49 for an advertisement delivery device. That’s downright offensive to me.

I played around with it a little more. I found the page turning buttons unintuitive, requiring me to push down instead of in. That might seem like a minor distinction, but with a device small enough to hold in the palm of my hand, it seems more logical to turn a page by squeezing it instead of using a finger on my other hand to press down while holding it. And, of course, my brain keeps telling me to press the right button on the 5-way controller.

And did I mention the delay when turning pages in the books it’s designed for reading? The current page kind of blurs or darkens out before the other page appears. Like a blink. I thought they’d fixed that problem.

As for the much-touted annotation feature, to enter notes on this Kindle, you have to deal with its keyboard. That opens a whole new world of hurt. The keyboard has tabs for symbols, lowercase, uppercase, and international characters. You need to get to the right tab to type the right character. (God help you if your wifi password is a mix of upper- and lowercase letters, numbers, and symbols; it could take quite some time to enter those characters.) Then you need to use the 5-way controller and its center button to highlight and select characters. Rather than presenting them in standard QWERTY order, they’re alphabetical. I could imagine myself forgetting what note I wanted to type before I’d typed the first few words.

Even defining words requires you to use the controller to navigate to the beginning of the word you want to define. I’m not sure if I’d care enough to bother.

My Conclusions

Before actually getting my hands on this, I thought, hey what’s $49? Seems like a good deal to me. But in the less than 60 minutes I played with the Kindle, getting more and more frustrated every time I tried to do something, I realized that this device should be free, like razors used to be.

Do people actually like this device? Use all of its features — including the nightmarishly designed keyboard? Tolerate its never-ending stream of uninteresting ads?

I can’t and won’t. I’d lose my sanity trying to use this regularly. I could burn a $50 bill and get more satisfaction for money spent.

This puppy is going back to Amazon. I’m sure there are plenty of other suckers out there who think it’s a good deal. Let them give it a whirl.

Amazon KDP Select Double Fail

A contractual failure followed by a customer service failure.

As detailed in this blog post, I enrolled one of my ebooks into the Amazon.com KDP Select program. Almost immediately, I began seeing weird numbers on my royalty statements for the book: Sales at unit prices of 9¢, negative royalties, free books in a period when they were not authorized.

I immediately began a long and frustrating email correspondence with Amazon.com’s “customer service” staff. In this blog post, I’ll share the chain of correspondence that began in January and ended just the other day.

My original message, sent on or around January 10, 2012:

Subject: WTF? Positive unit sales with negative royalties?

This had better be a mistake.

1/7/2012 shows net unit sales of 13 yet net royalties of MINUS (-) $1.40. How is that even possible? Also, why is the royalty rate only 35%? I am set for 70%.

1/7/2012 also shows net unit sales of 169 at 70% royalty. The book sells for $3.99, yet you’ve calculated an “average offer price” of 9¢. How is THAT possible? I never authorized a selling price less than $3.99 except for 12/25 (free).

What’s going on here? Please explain WITHOUT using some canned response that does not apply to my situation.

The response from someone named Prasanna came on January 12 and, as expected, it contained a bunch of canned information:

Hello,

I can certainly understand your concern about the reports reflecting the royalties in negative. I checked our records and was able to confirm that the all the sales made in the week ending 01/07/2012 were completely free sales due to the free promotion you offered for your book.

However, among those free sales, I noticed that there was a refund that was made for your book which was for a sale made in the previous month. It is due to the refund for the sale made in the last month, the royalty amount is appearing as -$1.40.

Further, with reference to the 35% royalty option, I’ve found that one or more copies of your book were sold outside of countries where the 70% Royalty Option is currently applicable. The 70% Royalty Option is only applicable for sales to customers in these sales territories:

Andorra
Austria
Belgium
Canada
France
Germany
Italy
Liechtenstein
Luxembourg
Monaco
San Marino
Switzerland
Spain
United Kingdom (including Guernsey, Jersey and Isle of Man)
United States
Vatican City

Sales to customers in other locations will receive a 35% royalty. These sales are recorded separately in your royalty reports at the 35% rate.

At this time, the reports don’t show the specific location where your titles were sold. I’ve shared your request for this feature with our business team for consideration as we make future improvements.

Thanks for using Amazon KDP.

This did not make sense. I had authorized only one day as a giveaway for my book: December 25, 2011. That’s the day I advertised it as being free on Twitter, Facebook, and elsewhere. There should be no free book sales in January at all.

I replied on the same day:

I’m sorry, but this is NOT true. The book was offered for sale for free on just one date: 12/25/11. That is NOT in the week ending 1/7/11.

Kindly explain why there were unauthorized giveaways of my book.

This time, Anuradha replied on January 14:

Hello,

Please know, the Prior Six Weeks’ Royalties report shows the sales you’ve made over the past 6 weeks. The total “units sold” and the “units refunded” will fluctuate each week depending on which day you view the reports and the number of sales made over the combined previous six weeks (to date). Keep in mind the “Week ending” column shows the date that the week ends instead of the week beginning.

Thus, as communicated earlier, the refund which is reflects in week ending 01/07/2012, was for a sale made in the previous month. Hence, the royalty amount is appearing as -$1.40, in week ending 01/07/2012.

Further, the price at which we sell your book may not be the same as your list price. This may occur, for example, if we sell your book at a lower price to match a third party’s price for a digital or physical edition of the book, or Amazon’s price for a physical edition of the book and it appears that your title was price matched with a third party’s web site (to match the competitor’s price).

I hope this information is helpful. Thanks for your understanding and for using Amazon KDP.

This information was not helpful. There could not be any “price matching” because the book was available only on Amazon.com due to their KDP Select requirements.

I replied on the same day:

I did not authorize price matching. At least I did not intend to. If I did, kindly tell me where I can de-authorize it.

There is no other version of the book to match to. Amazon has an exclusive for the ebook title. THAT WAS REQUIRED BY AMAZON. The only currently available print copy of the book sells for $14.99. How is 9¢ matching that?

You are obviously picking prices out of thin air and it MUST stop.

On January 18, Violet replied:

Hello Maria,

Our price for your title, Making Movies: A Guide for Serious Amateurs is $3.99 and it was never offered for $0.99. You can confirm the price here:

http://www.amazon.com/dp/B005ZSZMCS

I hope this helps. Thank you for using Amazon KDP.

Of course, this didn’t help either. I replied on the same day:

No, this does NOT help. Your reports indicate that you sold over 100 copies of the book for 9¢. WHY? You told me it was price matching. There is no price matching since Amazon has an exclusive on the book.

WHAT IS GOING ON? It certainly seems to me that you are either lying on my royalty statements or selling the book for a lower than authorized price. Which is it?

Violet replied again on January 21:

Hello Maria,

I’ve raised a request to the concerned department to check why your title was offered for a lower price in the week ending January 7, 2012.

I will contact you with more information by the end of the day on Wednesday, January 25.

Thanks for your patience.

And then again on January 30:

Hello Maria,

I wanted to send you a quick e-mail to let you know that I’m still researching on this issue. It usually takes 1-2 business days for this sort of research, but in this case it’s taking a little longer. I’m very sorry about this delay.

I’ll be in touch shortly with an answer for you. Thanks for your patience.

I guess “shortly” has a completely different meaning to the folks at Amazon.com than it does to most folks. I didn’t hear from Violet again until March 20 — more than two months after my initial support request. She finally admitted that Amazon had screwed up:

Hello Maria,

I apologize for the delay in getting back to you.

Your books’ promotion did not occur as scheduled on December 25th, and began instead on January 6th. A technical error then caused the promotion period to last longer than expected, but this issue has now been resolved.

We’re sorry for the inconvenience this may have caused. Thanks for your understanding.

So let’s get this straight:

  • Amazon did not do my free book promotion on the day I authorized it.
  • All the advertising I did that day to generate interest in a free copy of my book was not only wasted but must have looked like a cheap lie to the people who followed the link and couldn’t get a free book — thus damaging my credibility.
  • Amazon then ran the free book deal for “longer than expected” — a length of time that is still a mystery to me — thus giving away free copies of my book for longer than I wanted the offer to run.

I replied to her message the same day:

Screw-ups like this, and the amount of time it took you to answer my question — more than TWO MONTHS — are why I’ll never be in KDP Select again.

I promoted that book as free on Christmas Day. So I look like a liar to everyone who attempted to get the book that day on YOUR program for free.

By extending the sale beyond the allowable time, you gave away more copies of my book than you should have. How will you compensate me for those lost sales?

You’re already ripping me off — in comparison to other ebook sellers — by charging a bogus distribution fee and cutting my royalty rate to certain countries. You are clearly using your position in the marketplace to take advantage of authors and publishers.

You should be ashamed of yourself.

But I know you don’t care. It’s business as usual at Amazon.com.

Even though I replied to her message by using the same technique I’d been using all along, the automated response I got said:

Our Customer Service department didn’t receive the e-mail message below. If you still need help, please visit one of the pages below so we can quickly provide you with additional information or give assistance via e-mail or phone.

In other words: fuck off, we’re tired of you.

Think KDP Select is a good deal? Think Amazon actually cares about its publishers? Think again.