Always Link to the Source

The author deserves it.

The other day, I read an excellent post by journalist Dan Tynan titled “My Job and welcome to it.” If you are a journalist, blogger, or other type of writer — or have dreams of becoming any of these things — I highly recommend that you read this. It might open up your eyes about how a professional writer works and how the decline in print journalism is affecting them. Many thanks to @estherschindler on Twitter for including this link among the dozens she tweets each day.

In it, he laments about the way his work is echoed on the Web:

And, of course, the blogosphere may pick it up. Kind-hearted conscientious bloggers will write a one paragraph summary and link to the story, citing the source where they found it (though not necessarily the original source). Some will add their own commentary or expertise, though this is pretty rare. Others will lift the story wholesale, but retain my byline and some notion of where they originally found the story. And some evil bloggers will lift the content and claim it as their own, the bastards.

From all of this I get exactly bupkis. Oh, there’s added exposure I suppose. I do always put a link to my own blog (Tynan on Tech) in the bio, and sometimes I see a small traffic spike. But really, the benefit to me personally is next to nil.

I added the emphasis in the first paragraph. It’s the point of this post: that too many bloggers and online content creators are linking back to their sources — but not necessarily the original source.

I see this on Twitter all the time. The Huffington Post, which apparently regurgitates top news and opinion items with a blurb and a quote — sometimes quite lengthy, going beyond what’s considered “fair use” — is frequently linked to from Twitter, Digg, and other sites. The only organization that benefits from this is the one that echoes the content — in this case, The Huffington Post — not the author of the original work or the organization that paid for the work to be written. The result of this is a potential loss of credit and advertising revenue for the true source. People read the meat of the content on the aggregating site, and don’t bother to dig deeper at the source. This not only contributes to the problems we’re having in the world of journalism, but it feeds the “think for me” attitude of so many people who are trying to consume the information that’s out there. After all, why should I read an entire article and form my own opinion when an organization like The Huffington Post can deliver the highlights and opinion for me?

Don’t get me wrong. I’m not bashing The Huffington Post. It does serve a purpose. What I am criticizing, however, is the inability of people to recognize the source of someone’s hard work and to share a link to that source rather than to the regurgitated version on another site.

Oddly enough, another link shared on Twitter soon after the link referenced (and properly linked to) above rammed this point home — at least in my mind. It was a link to an article by Mack Collier titled “Five reasons you have a crappy blog.” I read the article, which I found interesting, and was surprised to find a statement buried at the bottom of it that said:

Mack Collier blogs at The Viral Garden. His original post ran here.

I clicked the link on the word “here” and wound up at Mack’s blog, where the exact same post appeared, but with the title “Five reasons why your company blog sucks.” (I guess the word “sucks” was too outrageous for the other site.)

This worried me. Had the other site, the one my Twitter friend linked to, stolen the content from Mack? I went so far as to fire off an e-mail message to him, apologizing for my snoopiness and asking whether he’d given the other site permission. He wrote back promptly, assuring me that he had.

Whew.

Content theft is a major concern of all writers and bloggers. I’ve seen other sites steal content from newspapers and other bloggers and I’m always aware of when it may be happening again.

My point is this: if you’re going to share a link to content with someone, share a link to the original source. (Yes, “original source” is redundant, but I think redundancy is required here.) The same article — or a good portion of its content — might appear multiple times on the Web. The original author deserves to have his work written where it appeared first. This helps him gauge the popularity of a post or topic. It helps concentrate all comments related to the post in one place. If he’s been paid by the source site to write the content, it helps earn him points with the publisher that’ll get him more work in the future or increase his level of compensation. It could also help with advertising revenues if you click an ad on the site.

And you can bet that when I tweeted the link, I used Mack’s site as the source.

Writing Tips: Making the Switch to a Writing Career

Advice from the trenches.

Nineteen years ago, I left my full-time job as a Senior Financial Analyst for a Fortune 100 corporation to begin a career as a freelance writer.

Some Ancient History

The job I left was a good job. I was in my late 20s, bringing in more than $45K a year. In 1990, that was a pretty good salary. I’d been with the company for two and a half years after five years with the New York City Comptroller’s Office and was on the fast track for upper financial management. If I’d stuck around, I probably would have doubled my salary in two to three years.

But although I was good at what I did and I didn’t mind the work, it wasn’t what I wanted to do with my life. I didn’t want to be just another corporate grunt, working 40 to 60 hours a week in an office park 30 miles from home, living for weekends and vacation time. I was tired of wearing suits and heels and pretending that the work I did was important or even meaningful. I was a number cruncher, drawing the conclusions my bosses wanted from numbers we couldn’t change. It was bullshit.

I’d gotten to where I was by going to college — I was the first one in my family to do so — and getting a BBA in accounting. I liked working with numbers and I was good at it. When you’re starting college at 17, what do you know about life or careers? I came from a lower middle class family and all I knew is that I didn’t want to be poor. Accountants made a lot of money, I liked working with numbers. It seemed like the right answer.

Until I got into my junior year at college. That’s when I started to realize that what I did in college would determine what I did for a living when I finished. And I didn’t want to be an accountant. I wanted to be a writer.

I remember calling up my mother and telling her that I wanted to change my major to journalism. I remember her freaking out, telling me I’d never make a living as a writer, that I’d starve. She wanted me to become a CPA. She, like so many mothers out there, wanted her children to succeed in careers she could brag about. “My daughter is a CPA” sounds a lot better than “My daughter is a reporter for Newsday.” (Newsday was the daily newspaper out on Long Island in New York, where we lived at the time.) That’s not to say I planned to write for Newsday, but it was probably what she was thinking.

So I backed down and stuck with accounting. It was a decision I’ve regretted for nearly 30 years.

It was also the last time I listened to my mother.

As you might imagine, in May of 1990, when I called my mother to tell her I was leaving my secure, high-paying job to become a freelance writer, she freaked out. But there really wasn’t anything she could say to stop me.

Don’t Leap before You Look

Now those of you who are reading this might think I was very brave to take this rash step. But it wasn’t rash. It was well thought out and executed.

You see, I didn’t just throw away a career and start scrambling for work. I already had a project lined up. A company I’d done some part-time training for wanted a five day computer course about using computers for auditing. Computers were relatively new at the time and laptops were cutting edge technology. Some of the better funded corporate internal auditing departments — including the one I’d spent two years in — were buying laptops for their staff. The training organization saw a market for a course written by a computer “expert” with a background in auditing. Someone with writing skills. Me.

The course paid $10,000. It wasn’t something I could work on while continuing my full-time job — it was just too intense. My boss wouldn’t give me a leave of absence, so I quit. Simple as that.

But $10,000 certainly wasn’t enough to live on, so I needed to line up other work. I got a job as a per diem instructor for a computer training organization. They called me in when they needed me and paid me by the day. Some weeks I’d get just one day of work. Other weeks I’d get four days. They tried to hire me as a full-timer, but I wanted no part of that.

As I worked on the auditing with computers course and did some per-diem training, I started networking. I got other, better paying contract computer work. I sent out queries and book proposals. I got an assignment as a ghost writer for four chapters of a computer book. I built a relationship with one of the co-authors of that book. Together, we sold another book to another publisher. I sent out other proposals on my own. I got my first solo book contract. I got assignments from computer magazines. I got my own column in one.

All this happened over a period of three years. By then, I was securely entrenched in my new career as a computer how-to writer and trainer. Within two more years of hard work, publishers were coming to me, offering me books.

The point is, I didn’t jump ship without a solid plan that would keep me earning money while I could build my writing career.

I think I was smart. And I think some other people are dumb.

Like my old friend Mary (not her real name). I wrote about her once before in this blog. She always wanted to be a novelist and one day she decided her full-time job was holding her back from succeeding. She quit and spent her days in her apartment, supposedly writing. A year later, she was out of money and deep in debt with her family. Her novel wasn’t done, either. She was forced to go back to work. To my knowledge, she still hasn’t had a novel published.

That’s the dumb way of starting a career as a writer.

Take Things Seriously

I think Mary’s story is a good example of someone who simply isn’t taking a writing career seriously. Unless you’re independently wealthy or have the financial support of someone with a lot of patience, you can’t just throw away a real job to try your hand at writing.

And yes, I did just say “real job.” A real job is a job that pays you money. When I left my real job, I had two other real jobs lined up: the big writing project and the computer training work. Mary had nothing lined up. She just had a vague idea about writing a novel. She didn’t even have any ideas about who would publish it. And in case you don’t realize it, it’s tough to make s living as a novelist unless your work is published so people can buy it.

Of course, nowadays many people don’t have a choice about leaving a real job. Their employers or the economy itself might have made the choice for them. Layoffs and business closings currently have over 15 million Americans out of work. That’s as of now — who knows what the situation might be like in six months or a year? If you’ve always dreamed about starting that writing career and you suddenly find yourself out of a real job and with plenty of time on your hands, this might be the time to start work on that freelance career. In between job hunting exercises — and I certainly don’t suggest that you forget about getting a new real job — start writing.

No matter what your situation is, you need to take a career change seriously. Start by doing some soul searching. Answer the following questions as honestly as possible:

    Writer's Keyboard This is a real writer’s keyboard.
  • Do you have the skills to be a writer? As professional journalist Dan Tynan recently wrote in his blog, “Just because you know how to operate a keyboard doesn’t make you a writer.” I couldn’t have said this any better. Too many typists out there think they’re writers. Get real. Look at your work objectively. Have other people read it — people who will give you objective feedback. If you’re not a writer, you’d better build some skills before you try to make it a career. Unless the topics you write about are in great demand, no editor is going to want to spend time repairing your prose prior to publication.
  • Do you understand the importance of getting your work published? You can’t make money on what you write unless it’s published someplace for people to read. While print publishing appears to be in a slow spiral to death, that’s not your only publishing option. But you do need to find a way to publish that’ll earn you money. The way I see it, your options range from starting your own blog and hoping to get advertising revenues to support you (good luck, especially as online advertising declines) to building a relationship with a traditional print publisher who pays under formal contract by the word, assignment, or book.
  • Do you have the business skills to connect with paying markets? That’s really what it’s all about. You can be the best writer in the world, but unless you can find a match for your work with a publisher willing to pay for it, you’re simply not going to succeed on your own. If you’re trying to write books, that’s when you might consider an agent — and kiss away 10% to 15% of your gross earnings.
  • Do you have a plan for getting started as a writer? If you don’t, can you make one that’ll work? As detailed above, I had a plan. My friend, Mary, didn’t. The plan is one of the reasons I succeeded and she didn’t. (The other reasons may be in this bulleted list.) The plan was reasonable and it required a lot of hard work. I didn’t whine or complain when I got a rejection letter for a book idea. I just developed other ideas and kept trying to sell them. I also didn’t sponge off my future husband or family to get by during the lean times. I always had some kind of work, some kind of revenue source. It simply isn’t fair to your friends or family to build your writing career on their backs.

Right now, real journalism is in serious decline. Who knows what position I’d be in now, if I’d made that major switch in college? Would I have gone into pure journalism and be a victim of the cutbacks we’re seeing today? Or would I have used the writing skills and insights I’d gained during my college education to branch into some other kind of writing?

Perhaps the kind of writing I do now?

Who knows?

I like to think that there will always be a need for talented writers. I like to think that it’s still something that a person can make into a career.

But until you’re able to earn at least half of your income from writing, don’t quit your day job.

Why Print Publishing is Doomed

At least in my opinion.

This morning, while preparing to write a blog entry about the importance of creating a meaningful bio for your social networking presence, I came across a link in my Twitter stream:

jenniferwhitley Reading @cshirky: “We don’t need newspapers, we need journalism.” http://tinyurl.com/bpxulr

Easily distracted by any task at hand, I followed the link. I found myself on a plain vanilla — indeed, default WordPress template — blog page with a long column of full-justified text just large enough to read without putting on my cheaters. It was unbroken by advertising (including unattractive or animated ads featuring jiggling fat bodies), images (including meaningless stock photos, inserted as eye candy), or even subheadings (used by so many writers, including me, to help the reader skip head to the “important” parts). It was pure content with only a trio of centered asterisks to indicate a shift in the author’s thought.

And it was good.

The blog post, “Newspapers and Thinking the Unthinkable,” was by Clay Shirky. It summarized what has brought us to the middle of a revolution in publishing. Print publications are discovering that they can’t compete with the Internet for content delivery, no matter what they try. They’ve refused to see the reality of what’s going on. As a result, they’re not able to survive in the changing world of publishing.

Shirky compares what’s going on with the Internet and publishing today with the revolution of Gutenberg’s movable type and Aldus Manutius’s introduction of small “octavo” volumes that were less expensive to produce and easier to carry around. (I wonder…if Web publishing can be compared to movable type, can e-books and devices like the Kindle be compared to octavo volumes?) These innovation changed publishing. The brought about a revolution in how information was shared and who had access to it. This isn’t any different from today — information is more widely available than ever before.

My point here is not to summarize Clay Shirky’s excellent post. Instead, I urge to you read it. If you’re a journalist or serious blogger or any kind of writer at all, the history he summarizes and the points he brings up may be vital to your understanding of what’s going on in publishing. Indeed, I wish all of my publishers and editors would read it and begin to face the reality of what’s going on in our world. I believe that what he says applies not only to newspapers and journalism but to all publishing, including the kind of work I do.

My point is this: his finely articulated, well-researched, and extremely thoughtful piece is an example of why print publishing will ultimately go the way of hand-copied, “illuminated” texts. It’s quality content, easily accessible, for free, without advertising, on the Web.

NPR Playback

An excellent podcast for those interested in history.

Last October, National Public Radio (NPR) began a new monthly series called Playback. Each month, the show explores the stories that were making news on NPR 25 years before.

NPR PlaybackI’d heard commercials for the podcast on the other NPR podcasts I listen to, but never got around to checking this one out. This past week, I found NPR Playback on iTunes and subscribed.

The show is hosted by Kerry Thompson. She introduces segments with a few facts and plays actual news stories and interviews from those days. Some segments include current-day interviews with NPR reporters who were covering the story back then. Each monthly 20- to 30-minute episode is an amazing look back at the past, brought into perspective by the events that came afterward.

For me, however, I think it’s more interesting. 25 years ago, I was just getting out of college, starting my new and independent life. News was going on around me, but I was only 21 and how many 21-year-olds really think much about world events? Playback brings these events back to the forefront of my memory and gives me the information I need to think about them as an adult with a more fine-tuned sense of what’s going on in the world, what’s wrong, and what’s right. I can think about these events the way I would have if I’d been 46 back then. It’s helping me understand what the world was like in the early 80s and why it has become what it is today.

I can’t say enough positive things about this podcast. If you’re interested in history and world events, give it a try. I don’t think you’ll be disappointed.

You can learn more on the NPR Playback page of the NPR Podcast Directory, on NPR.org.

Message to Twitter Users: Use a Lint Screen

A plea to those who [should] care.

I write about Twitter too much. I know that. But Twitter has become part of my life and, like other things that are part of my life, it has given me plenty to write about.

lint screenToday’s topic is Twitter fluff. That’s my term for the kinds of tweets that are downright boring and childish, written by people who should know better. The sole purpose of these tweets seems to be to fill the Twitter world with content. Trouble is, the quality of that content is about equal to the quality of the stuff that accumulates in a clothes dryer’s lint screen.

While you expect that kind of behavior from people who really don’t have anything to tweet about or people too immature to realize the significance of their everyday experiences, you don’t expect it from people with experiences worth sharing.

I’m not naming names here. Or Twiter IDs, for that matter. But I recently added a professional journalist to my list of Twitter friends. This is a person who works for a media organization and typically follows stories relating to the Iraq war and politics — stories that matter. An adult. A professional. Someone who should have interesting tweets.

What I found, however, is that more than half of this person’s tweets are messages to his new Twitter friends to greet them. For example, “Hi new Twitterfriends, @AlexTheBird, @JackTheDog, and @mlanger!” While it’s very friendly of this person to greet all his new friends, reading dozens of tweets like this throughout the day — between the daily “Good morning, Twitter!” and nightly “Good night, Twitter!” posts — is pretty much a waste of my time. I’m interested in what this guy is doing. Who is he interviewing? What has he learned? What insight can he share about his professional journalism world? How can what he’s doing make me think about the world around me?

I need to mention here that I don’t expect every tweet I read to contain some kind of deep revelation for me. (If that were possible, I’d spend all of my time reading Twitter tweets.) This morning, one of my Twitter friends posted a tweet in which the text was all upside-down. How the heck did she do that? She followed up with a link that showed us how. Useless? Yes. Trivial? Sure. But fun? You bet! And a heck of a lot more interesting than “Hello new Twitterfriends @joe, @jim, and @jake!”

And, for those of you ready to go on the offensive, I’m also not saying that my tweets are anything special. I just tweet about the things I’m doing. Some of them are pretty dull. (Who cares that I’m reading my e-mail?) Some of them are pretty interesting. (How many people land their helicopters in a new friend’s backyard?) But I’m not filling the Twitter world with fluff, either.

Anyway, I’m kind of hoping this journalist friend reads this and recognizes himself and thinks about what he’s typing to the world — especially to all of those new friends he keeps greeting. No offense guy, but you can do much better than that. I know you can.