Tag Archives: how to

How to Handle Reciprocal Link Requests

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Why you shouldn’t always say yes.

This morning, I got a feedback message from the owner of another Web site:

My name is [omitted] and I have recently visited your site and wondered
whether you might be interested in exchanging a reciprocal link with our site.

If interested, please respond with a reciprocal link to my website.
======= ======== ======== ======================
Here is our website information:
————————————
Home page URL: http://[omitted[
Website Title: [omitted] Directory
Description: A Wholesalers and Dropshippers directory for traders, ebayers and new businesses.
E-mail Address: [omitted]
Category: (wholesale, wholesalers, dropship, dropshippers, suppliers, trade, Business, Business Services)
Keywords: wholesale, wholesalers, dropship, dropshippers, suppliers, trade, wholesaler, wholesales, directory, list, goods, products, uk, usa, Wholesale Products, wholesale directory, jewelry, clothing, product, gift, t shirt, bead furniture, dvd, watches, apparel leather, food, shopping, USA, America, American, Canada

My, that’s quite an informative request for a reciprocal link. I wonder whether he expected me to set up a Web page for him on my site.

I deleted the request without even replying. Why? Let me tell you.

Reciprocal Link, Defined

To make sure we’re all on the same page (no pun intended), let me start by explaining what a reciprocal link is.

A reciprocal link is an arrangement where one Web site owner includes a link to another Web site owner’s site, with the understanding that that other Web site owner will include a link to his site. A links to B and B links back to A.

In general, it seems like a good deal. After all, you’re getting exposure for your site on another site, right? And all it’s costing is the time and effort and page real estate to add the other link — in other words, hardly anything at all.

But Is It a Good Match?

Consider the request I got this morning. The site owner operates a site that’s a directory of wholesalers and dropshippers. Okay. So what does that have to do with my site?

The answer is nothing. There’s no relationship between what I write about here and the information that’s available on his site.

As a result, only a small percentage of my site’s visitors would be remotely interested in the information on his site. And a small percentage of his site’s visitors would be remotely interested in the information on my site.

What’s the Real Cost?

So you might be wondering, what’s the harm of including a link to an unrelated site on your site? After all, it doesn’t really cost anything.

Well, here’s the way I see it. If you included a link to every single site that asked you for a link, you’d soon have a huge link list with little or no value to your site visitors. You’re using up page real estate to clutter up your site with pretty much useless information.

And on the other side of the reciprocating agreement are sites that are doing pretty much the same thing: building long lists of links to unrelated sites, just so they can get your link to theirs. Is anyone really going to find your link — provided they even bother to look — in that long list?

Is it worth degrading your site to get those links? I don’t think so.

And Are These Requests Real?

That brings up the question of whether the requests you receive are real. In other words, did the site owner who contacted you really visit your site and think it would make a good candidate for a reciprocal link?

In this day and age, spam is all too common. It’s possible that your e-mail address got into the hands of someone who is sending the same exact message to thousands of other Web site owners or bloggers.

The message I received is certainly generic enough to go out to anyone. But in my case, I didn’t get it directly by e-mail. Instead, I got it through the use of my Feedback form, which requires either a really smart spambot or a person to create and send the message. So there’s a good chance that this site owner actually did visit my site.

If so, however, what gave him the idea that I’d link to a dropshipper directory?

When to Say Yes

Of course, some reciprocal link requests will be beneficial for both you and the other site owner. But how can you tell? Here are some things to consider:

  • Is it a good match? As I mentioned before, there should be some relationship between the two sites. Would a link to the other site benefit your site’s visitors? If so, it’s worth considering.
  • What is the other site like? Is it a quality site, one you want to send you site’s visitors to? I’ve ignored many link requests to sites that just weren’t up to my standards due to content quality, design, or excessive advertising.
  • How many links are on the other site? Are they links to related sites? Remember, if the other site has hundreds of links to other sites, it’s not likely that anyone looking at the list will find yours.

Of course, once you decide to enter into a reciprocal link agreement with another site, you’ll need to keep tabs on the other site. Has your link to the other site been created as promised? Is it still there, week after week, month after month? This will increase your site management workload a bit. But if the reciprocal link is one worth having, it’s worth the extra effort to keep track of.

Conclusion

If you get a request from another Web site or blog owner for a reciprocal link, don’t just say yes. Do your homework to make sure you really want that link on your site.

A free link isn’t always free.

Vox "Blogger" Copies and Pastes

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Another blatant case of copyright infringement.

I use Google Alerts to find articles that might interest me. Today, while going through a list of articles that came in earlier in the week, I found an article titled “Mac OS X Vs Windows Vista.” I clicked the link and was taken to a page on Vox, yet another blog-based social networking site. The blog entry began with the following brief introduction:

Doing my daily read of the news papers today and I came across a story asking which is the better OS, Windows Vista or Apple’s OS X. me I’m a mac users so I already know which is the better OS lol. Anyhow I’m sure you don’t want to read my one sided thoughts lol.

What followed that was a sloppy paraphrasing of the entire text of an article called “Vista versus Mac OS X” on Blogger.com. The Vox “author” had obviously copied and pasted the entire piece into the Vox-hosted blog, then edited selected sentences and added paragraph breaks to come up with a lengthy summary.

For example, the original says this:

On features alone it’s easy to conclude that Vista and Mac OS X are now on par but this overlooks two important elements. Firstly, the feel of both products is very different. In my opinion Mac OS X is unobtrusive and its interface intuitive and clean. Vista on the other hand makes you work for it. Take for example another new feature for Vista called User Account Control (UAC). UAC presents an intrusive dialogue box that warns you whenever you try to make a system wide change or install a new application. This will annoy most users however and you can just switch it off. But doing so overrides all of the new security measures Microsoft have built into Vista and makes the threat of infection from viruses or malware more likely. In contrast Mac OS X generally still remains virus and malware free.

And the Vox copy says this:

ON FEATURES alone it is easy to conclude that Vista and Mac OSX are on par, but this overlooks two important elements.

First, the feel of both products is different.

In my opinion Mac OSX is unobtrusive and its interface intuitive and clean. Vista, on the other hand, makes you work for it.

Take, for example, another new feature for Vista called User Account Control (UAC).

This presents an intrusive dialogue box that warns you whenever you try to make a system-wide change or install a new application.

This will annoy most users, however, and you can just switch it off. But doing so overrides all of the new security measures Microsoft has built into Vista and makes the threat of infection from viruses or malware more likely.

In contrast, Mac OSX generally still remains virus and malware free.

This is just one example. The entire piece was used this way.

Yes, the Vox blogger did link back to the original article. But why bother going there? All of the important points were already available on Vox.

And yes, the Vox blogger did include the name of the original post’s author. But did he have permission to use the entire article? I seriously doubt it. Was this “fair use”? I don’t think so.

As a writer, copyright infringement pisses me off to no end. A writer takes time to think about and compose an original, well-thought-out work. Who knows? It may have taken the article’s author hours to write the piece. How long did it take this lazy blogger to copy and paste its text into his blog? 15 seconds?

Obviously, I reported it to Vox. And I reported it to the author of the original piece. And then I left a comment for the blogger to think about.

Maybe (lol) he just doesn’t know any better (lol). Maybe (lol) Vox will set things right and teach him a little lesson about copyrights (lol).

It’ll probably put him out of business. As the sample of his writing shown at the beginning of this entry indicates, he obviously doesn’t know how to write anything worth reading.

By the way, the original article, by Danny Gorog, is pretty good. If you’re interested in these matters, I highly recommend it. You can find it here.

May 28 Update: The copy-and-paste blogger has deleted the comment I left on his offending blog post. If he cared about writers rights, he would have deleted the entire post. I’m curious to see what Vox will do about this. Probably nothing.

Four Steps to Get the Most Out of Twitter

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Some tips for taking the “yuk” out.

I first heard about Twitter a few months ago on either the MacBreak Weekly or TWiT (This Week in Tech) podcast. (Both highly recommended, by the way.) I immediately checked it out. At first, I thought it was kind of cool, but then I realized that it was nothing more than a gigantic, worldwide chat room. Everyone talking, few people talking to a specific other person, some people even talking in languages other than English (imagine that!), few people saying anything of interest.

Twitter is a micro blogging tool. If you looked at 100 random blog posts from all over the blogoshere, how many of them do you think you’d like? This is the same. Look at 100 random tweets and you’re likely to find very few that are even worth the time it took to read them.

And they’re only up to 140 character long.

First Impressions

Miraz summed it up in a comment on yesterday’s “Reach Out and Meet Someone” post here:

I’m really interested by your previous post and comments here about Twitter. I’d noticed Twitter and found my first, and strong, reaction was Yuk!

The next time I looked was the other day when I thought I should include it in a book I’m writing for community groups. This time I looked and just felt old.

I see it as a monumental waste of time and a triviality, so I find your comments about feeling more connected to people particularly useful.

I felt exactly the same way. Yet people were talking about it and raving, in many cases. So I figured I was probably missing something and decided to give it a closer look.

You Need to Scrape Away the Bull

The main complaint about Twitter is: who really cares about what all these people are doing? What you had for breakfast isn’t very interesting. What you’re watching on TV isn’t interesting either. And why all the cryptic statements? Are you trying to be cool?

But if you could scrape away all the bull and concentrate on the content that may be of real interest to you, Twitter does have some value. I’ve gotten a glimpse of it. Not enough to convince me that it’s good, but enough to make me think that it might be.

Here’s what I did to reach this point. I recommend these steps to anyone who wants to give Twitter a real try.

Step 1: Create a Twitter Account

I’m not going to explain how to do this. You can go to Twitter and follow the instructions online to do it yourself.

I definitely recommend that you choose an appropriate image for your identity there. Something that gives people an idea of what you’re all about. For a while, mine was the same image I currently use for my Gravatar: my helicopter’s back end with hot air balloons in the background. Pretty but not very real. I’ve since switched it to my standard head shot, which I hope to get redone one of these days. Most Twitter users either use a photo or a cartoon for their images. My advice: don’t use established cartoon characters; one of these days, someone’s going to start suing.

While you’re in your account settings, be sure to create a one-line (they really mean about six-word) bio of yourself. It appears when someone goes to your Twitter page. Set your time zone, enter the full URL for your Web site or blog, and just provide the needed info. If you don’t want to be on the public timeline, there’s a box you can check. I wouldn’t check it unless you’re worried about stalkers or some other crazy thing. After all, there is a slight chance that you might impress someone reading the public timeline (whoever that might be) enough to make a new friend.

Step 2: Download and Install a Tweeting Tool

I cannot over emphasize the importance of this step. Sure, you can keep your Twitter home page open and refresh it once in a while to see what’s new. But there are better ways to get involved with Twitter.

For a while, I used a Dashboard widget to compose and send my tweets. This was convenient; press F12, fill in a form, press Return, and press F12 again to get back to work. This added my tweets to Twitter, but did not display the tweets of my friends.

TwitterificThen I discovered Twitterific. Frankly, I can’t imagine using Twitter without this little application. (Now calm down, folks. You can use the Comments link or form at the bottom of this post to tell me why your favorite Twitter tool is better.) It features a resizable window that captures and displays not only your tweets, but the tweets of all the Twitter users that you follow. There are a variety of notification options with and without sound. And, best of all, there’s a tiny form at the bottom of the window that you can use to enter your own tweets.

Twitterific has just one problem — and it doesn’t affect me at all: it requires Mac OS X 10.4 or later. Yes, it’s a Mac-only application. (I’m relying on the PC folks reading this to use the Comments link or form to tell us what they’re using. Let’s hope they don’t let us down.)

Twitter also works with instant messaging and I’m pretty sure you can use your IM client (iChat, MSN, AOL, etc.) to interact with Twitter. But since this article’s intention isn’t to explain all the different ways you can use Twitter, I’ll let you explore that option on your own.

And Twitter does work with text messaging on a cell phone. But if you enable and regularly use that feature, you really need to get a life.

Step 3: Find People to Follow

You don’t want to monitor the public timeline. Trust me: it’s a waste of time. You want to follow the tweets of a select group of people. People that you select.

There are a few ways you can find people to follow:

  • Ask your friends, family members, and work associates if they have Twitter accounts. If they don’t, use the Invite form on your Twitter account to invite them. Be sure to use the extra note field to explain what this is all about. You might want to point them to an article about Twitter (like this one?) or a favorable review. The people you invite should be people that spend a lot of time in front of a computer connected to the Internet, so tweeting will be easy and convenient for them.
  • Track down the Twitter accounts of famous people you want to follow. Believe it or not, Barack Obama has a Twitter account. (I don’t follow him.) So does Stephen Colbert. (I do follow him.) Now, obviously, these people have better things to do with their time than send tweets out into the blogosphere, so their tweets are likely composed by their staff and have some kind of marketing value. Obama’s is strictly campaign stuff. Colbert’s is a bunch of typical Colbert-style one-liners. These are just examples. I’m sure plenty of celebs have Twitter accounts, if you’re into the celeb thing.
  • Check the blogs you follow. Quite a few bloggers have Twitter accounts. If you like the blogger’s blog, then you might like his tweets. I found a number of interesting people to follow this way.

Make these people your “Friends” — that’s Twitter’s term for the people you follow. Doing that is easy; just go to their Twitter timeline and click an Add link under Actions.

If someone makes you a friend, he’ll be listed under your followers. It’s always nice to add them as friends, too. It might give you insight as to why they added you. And you can always “Leave” them if you decide you don’t like their tweets.

Which brings up the next point. Once in a while, you’ll discover that you really don’t like the tweets of one of your “friends.” (I really feel a need to put that in quotes since the people you follow might not be real friends.) Just go to your Twitter page, view your list of friends. and click a Leave link under his name/icon. I did this just the other day when I decided that one of my “friends” was getting a bit too political for my taste. (No, I don’t want to sign your online petition, thank you.) Click of a link and I don’t have to hear from him anymore.

Step 4: Post Tweets

Even if you have no followers, you should make it a habit to post tweets on a somewhat regular basis. I’m not saying you need to do it daily or hourly or weekly or every ten minutes. I’m saying you should do it at least occasionally, when you have something to say.

I tend to tweet when I sit down to start a project or finish one up. This morning, I tweeted about going down to feed my horses and about a new article posted on my site. When this article is finished and posted, I’ll tweet about it and provide a link.

Be particular about the content of your tweets. Try to limit yourself to tweets that people might actually be interested in. Okay, you had eggs for breakfast. But don’t tweet about it unless you fetched those eggs out of a henhouse and the rooster tried to kill you or you cooked them in a microwave, causing them to explode all over the inside and start a fire. Okay, so that’s an exaggeration. But you know what I mean. Something interesting.

You can make all your tweets self-promotional, but I assure you that you’ll have very few followers — unless, of course, you’re famous and people want to read about your latest book, movie, radio show, interview, podcast, etc. I admit that my tweeting about articles as they are released has an element of self-promotion to it, but I’d like to think that some people might want to check out some of what I’m writing about. After all, if you were using Twitter, wouldn’t you be slightly interested in an article about it?

Remember, Twitter limits you to 140 characters per tweet. Don’t feel as if you have to fill them. It automatically converts long URLs to short ones (using tinyurl), so don’t worry about URLs taking up all your characters. Just keep it short and sweet.

As for writing style, Grammar Girl wrote an excellent style guide for tweets, “Grammar Girl’s Strunk & Twite: An Unofficial Twitter Style Guide.” Read it and use it. Please.

The Twitter Virus

I first read the phrase Twitter virus yesterday. At first, I thought it was some kind of real computer virus. But apparently, it refers to a person’s active involvement in Twitter — in other words, tweeting the moments of your day all day every day.

A certain amount of Twitter virus is vital to using Twitter and attracting and keeping followers. But if you’ve got it too bad — like a certain person I follow who tweeted from his cell phone about being stuck in traffic waiting at a railroad crossing this morning — you probably want to take a step back and think hard about your involvement.

While a tool like Twitterific makes participating in Twitter extremely easy, don’t get carried away. The people who follow you don’t need (or probably want) every detail of your life.

Try It

Twitter is also a social networking tool. I participate because I find it interesting to see what other people do and think throughout their day. I leave the Twitterific window open — I have a 20″ monitor, so there’s enough real estate for it — and peek at it once in a while. And then I tweet when I have something to say. It’s pretty effortless and it certainly doesn’t take much out of my day.

Now you know what I do with Twitter and how you can make it a worthwhile experiment. Don’t be shy. Try it. It’s all free and, if you don’t catch the virus, you can quit it at any time.