One Reason Independent Bookstores are Failing

A quick story about a visit to a bookstore.

Yesterday, I spent much of the afternoon in Ellensburg, WA. Although less than 30 air miles from my home, it’s a 77-mile drive that takes about 90 minutes. Needless to say, I need to have a reason to go there when I do and I want to make the most of my time while I’m there.

Yesterday’s mission was to check out a gallery where I hope to show and sell my jewelry. That part of the trip went reasonably well, despite the fact that the person I needed to see was not there. It also led to me checking out a nearby museum that might also be a good place to sell my jewelry and two shops that I didn’t think were a good match at all.

I listen to NPR (National Public Radio). Say what you will about “liberal media” but NPR’s shows are intelligent, thoughtful, and informative. The local station, which goes by the name of Northwest Public Broadcasting (NWPB), is turned on in my kitchen almost all day every day. One of its sponsors is a bookstore in Ellensburg — the town apparently has at least three — and since I’m normally a bookstore lover and want to support NPR, I thought I’d go check it out.

I first went into the wrong bookstore, which was small but neatly stocked with new books, cards, journals, and gift items of interest to readers and writers. I wound up buying a book about vegetable gardening that basically provides a calendar-based schedule for garden tasks. (I hardly ever walk out of a bookstore empty-handed.)

I was actually leaving town when I caught sight of the bookstore that actually supported NWPB. I parked and went in.

Old Books
Browsing disorganized old books might be fun if you have an unlimited amount of time and the place is air conditioned. Or maybe not even then. (And no, this photo is not from the bookstore I visited. It’s a stock image from MorgueFile.)

This was not at all what I expected. The space was larger than the other shop but it was mostly full of dusty used books. I admit to flashing back to a used bookstore I used to visit in the 1980s way down near the financial district of Manhattan. That shop was smaller, more crammed, and dustier. Walking into this shop was like walking into the disorderly garage of someone who happened to collect old books. I realized immediately that there would be nothing of interest to me there, but I figured I’d give it a browse.

The guy behind the counter looked exactly like a stereotypical gamer or computer hacker. Perhaps in his 30s, he looked as if he might live in his mother’s basement, where he spent way too much time interacting with a computer screen. He asked me if I was looking for anything in particular and I told him I was just checking the place out because I’d heard about it on NPR.

“I remember when the lady from NPR came over,” he said. “The bookstore across the street used to be a sponsor. She came over here and told us he didn’t want to support the liberal media anymore. So she asked if we’d take his spot and my dad was here and said we would.”

I hadn’t seen the bookstore he referred to. The one I’d gone to was on another block.

As I looked at the old books, I got a bit of a brainstorm. Years ago, for my birthday or Christmas or some other gift-giving occasion, my wasband had bought me two Mark Twain first editions. He’d remembered me saying that I wanted to build a library of “nice quality books,” and thought (for some reason) that meant expensive first editions. So he’d gone to a bookstore probably a lot like the one I knew in lower Manhattan, and had bought two books that may have cost him hundreds of dollars. Book that looked just as old and dusty as the ones all around me that afternoon in Ellensburg, books I was afraid to open because I might damage them.

I wanted very badly to sell them but didn’t know of any bookstores that bought and sold collectors items.

This one might. So I asked if they ever bought first editions.

The shop guy seemed to search the database in his head for an answer. “Well, it depends on the topic and whether it’s in demand and — ”

“Mark Twain,” I said, trying to cut to the chase.

“You want to buy them?” he asked, obviously not understanding what I was getting at.

“No, I want to sell them.”

He looked uncomfortable.

“I don’t have them with me,” I said.

He relaxed.

“How about if I send you more information about them and you let me know. I can send titles and dates and photos of the covers and title pages. Just give me your card and an email address.”

“Okay,” he said. And he went back to his desk. I assumed he was getting a card.

I browsed. The book sections did have labels on them, but the books within each section were not in any order at all. So, for example, when I checked out the Art section, topics bounced from photography to painting to crafts to photography to architecture to painting… You get the idea.

It was taking a long time and the shop was hot. There was no air conditioning and it was nearly 100°F outside. When I left a little while later, I realized that it was cooler outside than inside.

I wandered back to the desk. He was writing something at the bottom of a sheet of notebook paper. It was taking a long time.

“All I need is your email address,” I said.

“Well, I’m just trying to redo the website right now,” he said. “I want to set it up so I can update it and it won’t cost so much money. So I’m putting in these forums and I want to use that for company communication.”

“You don’t have an email address?”

“Well, I do but on GoDaddy, I have to go through all these screens to get to it and they keep trying to sell me stuff and it takes a really long time.”

“Can’t you just set up Outlook or Apple Mail to access your email account?”

He looked up as if I’d just told him that it was possible to use a microwave to boil water right in a coffee cup. “Maybe I could,” he said slowly. I could see the dim lightbulb over his head getting slightly brighter.

Meanwhile, although I was wearing a thin cotton dress I was sweating like a pig. I wanted out of there but I didn’t want to be rude. “Just give me your website address,” I said, holding out my hand.

He went back to writing. About a minute later, he ripped off the bottom of the page and handed it to me. There were five lines: the bookstore’s name, the bookstore’s phone number, the bookstore’s complete street address (minus zip code), an email address, and the complete URL for the bookstore. He had basically hand-written a business card.

I took it, thanked him, and headed for the door otherwise empty-handed. “I just gave out my last business card,” he said to my retreating figure.

“I’ll email you with the book information,” I told him. And I walked out into the relief of a hot breeze.

Much later — this morning, in fact, as I looked over the torn-off notebook sheet I took out of my pocket — I thought about the death of bookstores. Unless this one had a solid client base, it wasn’t long for this world. How could it be? Not only did it have to compete against Amazon, the bane of all bookstores, but it had to compete against bookstores that actually had a clue about how to draw shoppers in, display a variety of interesting products, and sell things other than dusty old books.

Will I email him about my Mark Twain books? Heck, why not? You never know. I sure hope he tries Outlook for email because there’s no way in hell I’m going to participate in one of his forums.

Postscript: In searching the web for a public domain image I could use with this blog post, I stumbled across this article on Narratively: “Dear Dusty Old Bookstore.” If you have a greater love for old bookstores than I apparently do, you owe it to yourself to read it.

Some Notes on My Jewelry Business

Surprisingly successful.

I started creating wire-wrapped jewelry back in January of this year. I’ve come a long way.

Getting Serious and Developing a Style

Labradorite Wrapped in Silver
My first wire-wrapped jewelry piece. Don’t laugh; I was proud of it back then. And I still think those are excellent swirls.

My first attempts were predictably amateurish. Cringe-worthy, in fact, when looking back on them. I learned from watching a few YouTube videos — which, in hindsight, I now realize were the wrong YouTube videos. But I had a lot of positive feedback from the people who saw my work, including some professionals. (I was in Quartzsite, AZ at the time and literally surrounded by rock hounds and lapidaries.) I realize now that they were probably just being nice. That early stuff was gawdawful, although I subsequently did manage to sell every single piece. (Go figure, eh?)

Montana Agate
Finishing this first piece in sterling silver was when I think I started getting serious. That was a really beautiful stone. It was one of the first pieces I sold.

In mid January, I got a lesson from a friend who is one of those professionals. Dorothy guided me to create my first piece in sterling silver. I think this was the point at which I realized that if I wanted to acquire nice stones, I needed to get serious about creating nice jewelry with them. The things I learned really helped put me on the right path.

At around the same time, I found another YouTube wire-wrap artist who showed me additional techniques, such as wire-wrapped bails, that I’d incorporate into my own work to develop my own style. That style now includes hand-formed swirls at the top of each piece, an occasional drop-down wire or two that end in tiny loops, and a pair of tiny loops at the back of the piece.

Since January, I’ve created well over 100 pieces of wire-wrapped gemstone jewelry, most of which are wrapped with silver. I’ve shifted slowly from the inexpensive stones I acquired in Quartzsite to more exotic, higher quality stones I get from gemstone dealers and at gem shows.

It’s All about the Stones

For me, it’s all about the stones. I’ve always liked beautiful stones but never had a reason to acquire them. Making jewelry gives me an excuse to buy stones. I put them on display in cases so I can look at them and choose one for my next piece. It seems silly to folks who don’t have a thing for stones, but if you do, I’m sure you know exactly what I mean.

Of course, these stones aren’t cheap and I really didn’t want to continue funding this — dare I say it? — obsession with stones. So I decided to try to sell my jewelry.

The Birth of ML Jewelry Designs

I did a few things pretty much all at once:

  • I came up with a company name. I needed a name so I could identify the company. I’m afraid I didn’t get very creative. I put about 10 minutes of thought into it. ML Jewelry Designs.
  • I registered a domain name. Honestly, I don’t know why so many businesses put their eggs in the Facebook basket. There’s nothing that gives a company more legitimacy than an address on the web. So MLJewelryDesigns.com was born.
  • I set up a Facebook page. (I later pretty much abandoned it when I decided that I’d had enough of Facebook. I did the same for my other company, Flying M Air, LLC.)
  • I set up a Twitter account for the company. I wanted a way to tweet only company news, including photos and links to new pieces.
  • I registered my business with the state. I knew I’d have to collect and pay sales tax.
  • I built a website with WordPress. What else was I going to use?
  • I started photographing my jewelry and adding it with descriptions to the website.
  • I set up WordPress to automatically tweet posts about new pieces.
  • I set up Square to accept credit card payments and, more importantly, an online store.
  • I designed and bought materials for unique packaging that included clear pillow boxes and card inserts.

All this took less than a week. Maintaining the website and online store to add jewelry pieces would take a few hours every week.

I got my first online sale within a week. It was to a Twitter friend who lived overseas. (Thank you, mdy!) As I packed up the piece, I found myself kind of sad to see it go. But I felt less sad when I saw the money in my bank account and placed another order for stones. It’s all about the stones!

Selling in Person

The one thing I knew for sure is that the photos of my work that I was putting online did not do the pieces justice. They look way better in real life. That was confirmed when I showed photos to several shop owners and got a lukewarm response. (I don’t do that anymore. I tell people I don’t have photos with me.) One of those shop owners saw them in person yesterday and was very impressed.

I knew that Pybus Public Market, a local shop/restaurant/farmer’s market venue on the Wenatchee waterfront, had “day tables” for vendors. The rates were affordable. Some friends of mine were already selling handmade furniture and other woodworking items there on Saturdays. I decided too see if I could get a table there.

AtPybus
My first table at Pybus Public Market. I now use a black tablecloth and have really improved my display.

It was remarkably easy, especially in the spring when there wasn’t much of a demand for space. I set up one Saturday for the first time. My table consisted of several jewelry display busts with pendants hung around them and black burlap-covered boards with the pendants on display. I had the stones on display, too, all priced so folks could buy stones to take with them or have me wrap for them.

And I sold three pieces of jewelry.

Now that might not seem like a lot, but I’m not making cheap stuff. My prices range from $49 to $59 for most pieces, with a few cheaper ones (clearance items and quick wraps for folks on a budget) and a few more expensive ones (especially lately with the high quality stones I’ve been acquiring). The cost of the table was cheap enough that if I sold just one piece, I’d be ahead of the game. I considered three a good day.

I came back other Saturdays with mixed results. None of the Saturdays were bad, but some were better than others.

After talking to other vendors, I decided to try Fridays. With the exception of one day that no one did well — they didn’t even charge our table fees that day — I did fine.

Saturdays got busier when the Wenatchee Valley Farmer’s Market started up outside. That didn’t necessarily mean more people were spending money indoors, though. It was hit or miss, but never a complete failure. It did start getting better when the Seattle weekenders started coming in.

When the Wednesday evening farmer’s market started last week, I started coming on Wednesdays, too. I sold two pieces the first time — and I had to leave at 2 because of weather. (I’m still cherry drying pilot.) I sold four this past Friday. And I sold five yesterday.

Although I sit there making jewelry as I chat with shoppers, vendors, and employees, I often sell more pieces than I can make in the same time. Sometimes the jewelry I’m making is a special order for someone who really liked a stone in one of my cases and wanted a jewelry piece made from it.

I get lots of complements from everyone who stops to look, even if they don’t buy. (After all, I know that not everyone is interested in wearing a pretty rock on a cord around their neck.)

And a shopper yesterday, as I gave her my usual spiel — “I buy the stones already cut and polished. I do all the wire work to make the pendants and earrings in sterling silver, copper, or both.” — said, “I know. My friend told me about you.”

Whoa. Word of mouth. How cool is that?

The Gallery

Of course, a better way to sell my jewelry was to have someone else sell it for me. So I continued looking for places that might take my work.

I quickly learned not to use the phrase “wire wrap” when describing my jewelry to a shop owner. And not to show photos. The best way to approach a shop owner was to go in when it wasn’t crowded with my case of finished pieces.

You see, I store all my pieces in a glass-topped jewelry display case when it’s not on display on the labeled board at Pybus. The case has dividers and each piece fits into a slot on black velvet. It looks neat and impressive.

Native Silver
This piece of Native Silver sold at the Two Rivers Art Gallery last week.

And that’s what I took into the Two Rivers Art Gallery when I went to ask if they’d display them — despite the fact that the manager told me they had no room for me when I called him on the phone. They were suitably impressed and they made room. I’ve got a whole shelf in a locked case in one of the front rooms. And last week, I got a check for the sale of two pieces of jewelry, including my most expensive piece (Native Silver), which sold for $89.

But I’m not done. I’m hoping to get my jewelry into a handful of other stores in the area and beyond. (If you’re reading this and am interested in helping me sell my work in your store, please get in touch.)

Looking Ahead

I’m always looking for ways to improve my display with the goal of increasing sales at events.

Jewelry on Display
Here’s my current display board with some of the cabochon cases in front of them. (And yes, it’s a terrible photo.)

Over time, I modified my display to include a bigger board, labeled hooks that included the name of the stone and the price (so people wouldn’t have to fumble with the tag or unnecessarily touch anything), and lights. There was an easel to lift and tilt the board without having to depend on boxes behind it. My selling junk (iPad, Square, packaging, etc.) is hidden behind the easel, leaving the table neat. The three gemstone display boxes, which have plexiglas tops, are unsnapped so they can be easily opened to remove a stone for inspection by someone who is seriously interested, while keeping kids and light-fingered passersby from touching or taking home souvenirs. Not perfect, but better.

I’m also looking into other venues, specifically one where artwork is displayed and sold. I have a lead on an “Artisan’s Booth” at the Grant County Fair in August and am still sitting on the fence about it. I suspect I’ll give it a try just to see what it’s like, even though I don’t think it’s the kind of crowd my work would appeal to.

I’d like to get into some events in a metropolitan area like Seattle where people are willing to spend more money.

Meanwhile, I’m buying more rocks. I can’t tell you how many complements I get on my selection of stones.

Shiva Shell
The second Shiva shell piece I made yesterday sold, too.

And since I’m starting to learn what sells best, I’m making sure I always have pieces using those stones in stock. Kingman turquoise, Shiva shell, rose quartz, lapis lazuli, and K2 are nearly impossible to keep in stock. On Thursday night, I made a Shiva shell piece and it sold on Friday. On Saturday, I made one and it sold before I was finished. I made a second one and it sold before I packed up. I have one on order for my best customer and need to make at least two more — one for the gallery and one for Wednesday at Pybus. So you can guess what I’ll be doing this evening — or this afternoon when the wind invariably kicks up. (What is it with the wind this year?)

Black Pyrite
This little piece of black pyrite came out a lot better than I expected it to and is currently my favorite piece.

I need to stress that I enjoy making the jewelry. I find it strangely relaxing and rewarding, especially when a piece comes out better than I expected it to. I’ve never felt so creative before. Artistic, even. And although I’m kind of sad to see a piece I really like get sold, I’m also thrilled every time I make a sale. I’m creating something visual (as opposed to the millions of words I’ve sold as a writer) that people want to buy. How cool is that?

So at this point, I think it’s safe to say that this is not just a passing phase for me. I feel invested and rewarded and even still excited about this work. I’m looking forward to continuing and improving my technique and style for years to come.

Another (Brief) Facebook Rant

This might be enough to get me to completely pull the plug.

I’ll admit it: the only reason I haven’t completely pulled the plug on my Facebook account is because I use it to promote two businesses: Flying M Air and ML Jewelry Designs.

Flying M Air has been on my Facebook account for years. For a while, I tried hard to use Facebook to share information about what the company is doing through events, offers, galleries, and plain old posts. I was checking in daily to stay on top of messages. Flying M Air’s website has an annoying pop-up window that invites visitors to like us on Facebook. (I’m still trying to figure out how to turn that off.) The only thing I didn’t do was pay money to promote a Facebook post.

And here’s the rub. Flying M Air’s Facebook page has over 1000 likes. That means that over 1000 Facebook users have indicated that they want to see new content. I don’t post much anymore — heck, there are only five or six new posts since July — so it isn’t as if I’m bombarding page followers with content. It doesn’t matter, though. Facebook isn’t showing this content to the people who want to see it. Indeed, one of my posts from last summer “reached” only seven people.

Yeah. Seven out of over 1000.

Facebook Post
This post came out two days ago, yet was shown to only ONE person. For all I know, it could be me.

Against my better judgement, I set ML Jewelry Designs up on Facebook, too. I figured: why not? But rather than put a lot of energy into keeping its page up-to-date with new content, I set up new posts on its WordPress-based website to automatically post to the ML Jewelry Designs page on Facebook. This means the page gets new content just about every day. (I schedule posts so no more than one new item appears each day.) Now the page is less than a month old and has only 20 followers. But I’m getting the same ridiculous low reach numbers I get with Flying M Air.

So here’s the situation. Facebook users have indicated that they want to see the content posted on certain pages. But the Facebook algorithm has decides what they should and shouldn’t seen. My two business pages don’t pay for “promotion” so they’re pretty far down on the list of what gets shown. As a result, my content doesn’t appear for anywhere near the number of people who have indicated they want to see it.

So why bother posting it?

And what about the people who like a page because they want to see all of its new content? How many of them think there just isn’t anything new because it doesn’t appear in their newsfeed?

Can you see why I’m just so done with Facebook?

On Free Rides

Stop asking for them.

Yesterday, I flew for an hour at an event I do every year. It was only an hour because the wind came up, as forecasted, and the turbulence was getting bad enough to start getting me sick. I pulled the plug after only three flights.

River Reflections
The best part of yesterday’s event was the flight to my landing zone in the park before the wind kicked up. The Columbia River was smooth as glass and the few clouds reflected perfectly on its surface.

One of my passengers was a guy who’d been calling me periodically for over two years. He’s handicapped and moves around in a wheelchair. Back when he first called me, he told he only had a few months to live. One of the things on his bucket list was to go flying in a helicopter with his young daughter. Trouble was, he couldn’t afford the $545/hour rate I charged for tours.

News flash: most people can’t. Hell, even I can’t afford that. But that’s the rate I have to charge if I expect to cover all my costs and make a living.

The One-Hour Minimum

I normally have a one-hour minimum for my flights. There’s a good reason for this.

First, you need to understand that I don’t have an office or hangar at the airport that I sit in every day. That would be a huge waste of time and money since there simply isn’t enough business in this area to keep me busy. I’m lucky to get a few tourism-related flights a month — and that’s only during the spring, summer, and autumn. I make most of my living as a cherry drying pilot; if I had to depend on tours and photo flights to make a living, I’d be bankrupt in less than a year. Instead, I keep the helicopter in my garage at home and pull it out on the relatively rare occasion that a client books a flight with me.

Before every flight, I spend about 20 minutes preflighting the helicopter. Then I spend 10 minutes dragging it out of the garage, 2-3 minutes warming it up, and 3-4 minutes flying to the airport before taking another 2-3 minutes to shut it down. If you’re doing the math, you can see that I’ve already had the engine running — burning fuel and oil and clicking the Hobbs meter — for 7 to 10 minutes — without getting paid. Now I wait 10 to 30 minutes for my passengers. I still haven’t seen a dime. I greet my passengers, give them a preflight briefing, and get them on board. Maybe that’s 5 minutes. Now another 2-3 minutes to start up. I do the flight. I come back. 2-3 minutes to shut down. I go inside the airport terminal with them. I collect the money they owe me. They leave. I go back outside. 2-3 minutes to start up, 3-4 minutes to fly home, 2-3 minutes to shut down. Another 10 minutes to drag the helicopter back inside and another 10 minutes to do a post flight inspection.

Have you been paying attention to the numbers here? My time — not including the actual flight — adds up to about 60 to 80 minutes. This is all time that I’m not compensated for. In fact, if the passenger doesn’t show up at the airport at all, I’ve just wasted all that time, as well as the additional time I’ve waited in case they were late.

And the uncompensated helicopter time — time when I’m actually spending real money to have the helicopter running — is 14 to 20 minutes.

Now imagine that the actual ride I gave was only 15 minutes, as so many people have requested. Say they pay me 1/4 of my $545/hour rate or $136. If we round that uncompensated running time to 15 minutes and add it to the compensated running time of 15 minutes, that means I’m getting $136 for a half hour of running time or only $272 per hour.

That’s less that my operating costs, so I’m losing money.

And isn’t my time worth something?

So no, I don’t do flights less than an hour long — except for certain circumstances.

Special Half-Hour Tours

Half-hour tours are a special circumstance. I sometimes offer these on days when I know I’m going to be out with the helicopter.

Suppose someone books a winery tour at 11 AM on a Saturday. I know I have to be at the airport with the helicopter at 11, so I can offer half-hour tours, perhaps starting at 9 AM, for $295 (slightly more than what a half hour would cost). With up to three people on board, that’s a lot more affordable for most folks. And since I have to be at the airport anyway for that other flight, it doesn’t take any additional uncompensated time. Well, maybe waiting time, but not with the engine running.

So I make the offer on my company website or Facebook page. I figure that if folks are serious about going for a flight, they’ll be watching for special offers. But I’ve only sold a few so far, so half the time, I don’t even bother offering them.

Rides at Events

The other thing I do is rides at events. I have a few events I do every year, including the Wenatchee Wings and Wheels car show in East Wentachee that I did yesterday.

These are advertised events and, in many cases, helicopter rides is a main draw. People will come just for the ride. I usually (these days) charge $40/person for a ride that’s 8-10 minutes long. I can make this work financially by not flying with less than 2 people on board and doing a lot of rides. If my ground crew is good and there’s a big crowd of people, I can sometimes average more than my usual hourly rate. It’s not my favorite kind of flying to do, but I really do enjoy being able to take kids flying — this is often the only way it’s affordable for their parents.

And that’s what I kept suggesting to my wheelchair-bound caller. I gave him information about the next upcoming event each time he called. I guess that after a while, he realized that being in a wheelchair didn’t mean I’d do a special flight just for him. (Let’s be real here: if I did a special flight for everyone who called me with a sad story, I’d be broke and have my own sad story.) I didn’t hear from him for a while and, in all honesty, forgot about him. But when I saw him roll up yesterday, I made the connection. He was finally getting his ride with his daughter at a price he was willing and able to pay. He told me numerous times during the flight how much it meant to him and I was happy for them both.

Before his son lifted him out of the helicopter seat to get him back in his wheelchair, he leaned in toward me and said, “You know, I only have six months to live.”

Some People Don’t Give Up

They hung around while I did the few other flights. When I shut down for the day and helped my ground crew load signs and chairs into their SUV, he followed us.

“You know, if you ever go flying and want company,” he started.

Oh, how I wish I had a dollar for everyone who said that to me!

He went on to say that he’d tell all the people in his “group” about it and it would “blow up.” I think he was trying to say that he would promote my services to his group of — well, I never did find out what his “group” was — and they would all come flying with me. But would they be looking for free flights, too? Did he think I wanted my phone to start ringing with more people looking for free flights with me?

How can I run a business if everyone thinks they can get my services for free?

What he doesn’t understand — and what most people apparently don’t understand — is that it costs money to fly the helicopter.

And no, it’s not just gas. It’s oil ($7/quart every 5-8 hours), it’s maintenance (like $300 for an oil change every 50 hours), it’s 100-hour inspections (about $2500 if I’m lucky and they don’t find any problems). It’s a radio altimeter and ADS-B required by the FAA at a cost of $15,000 and $4,000 respectively. It’s insurance at about $15,000 per year. It’s an overhaul every 12 years or 2200 hours at a cost of $220,000. And let’s try to remember that none of it would be possible if I didn’t cough up $346,000 in 2005 to buy the helicopter in the first place.

That’s a shit-ton of money. Maybe it helps explain why I get so pissed off when people expect me to fly them around for free or the cost of fuel?

If I’m going to fly for pleasure, I’m not going to fly it with a pushy stranger full of empty promises. I’m going to fly with a friend or someone else I really like. Or I’m going to fly alone.

I’ve blogged about this in various ways before. I’m not sure if I was ever this blunt. Maybe I’m in a bad mood because I took a loss for yesterday’s event.

Or maybe I’m just sick and tired of people trying to get me to spend my hard-earned money giving them something for free.

In any case, thanks for reading. Rant over.

About Helicopter Fuel Consumption

It’s only part of the cost of operations.

Among the stats recorded for this blog are the search phrases people use to find content here. I can’t tell you how many times I’ve found search phrases related to “helicopter mileage” or “helicopter miles per gallon” or “helicopter fuel burn.” It seems that a lot of people are really interested in learning how much fuel a helicopter burns.

It’s not just the blog, either. I get related questions every time I do a rides gig. I’d say that 1 out of every 10 adult passengers wants to know how many miles per gallon my helicopter gets or gallons per hour my helicopter burns.

Of course, a helicopter’s fuel burn varies based on its make and model — just like an SUV will burn more fuel than a compact car. Bigger engines burn more fuel.

Fuel burn also varies based on conditions, again just like a car. If I cruise alone on a cool day near sea level, the helicopter will be operating efficiently with a light weight to carry and burn less fuel than if I operate near maximum gross weight on a hot day. This is similar to a car’s “highway” and “city” MPG ratings.

Ready for my answer to the question?

My helicopter burns roughly 15 to 17 gallons per hour, depending on conditions.

Helicopters generally take one of two different kinds of fuel. Some helicopters with piston engines, including mine, burn AvGas, which is also known as 100LL, a high-octane, leaded fuel similar to what you might put in a car. (I actually “dispose of” spoiled AvGas in my lawnmower and ATV once in a while. My understanding is that the lead will damage a car’s catalytic converter so I’d never put AvGas in my Jeep or Honda.) Other helicopters with turbine engines, like a JetRanger, burn JetA, which is the same stuff they put in jet airplanes. (It’s also remarkably similar to diesel, although I’ve never put JetA in my truck.)

Aviation fuel prices vary the same way auto fuel prices vary. AvGas and JetA seldom cost the same. These days, my local airport sells AvGas for $5.14/gallon and JetA for $4.04/gallon. The least I’ve ever paid for AvGas was $2.43/gallon way back when I first started flying. The most was around $9/gallon when I needed to refuel at an airport with a fancy FBO that normally caters to business jets. Ouch.

R44 Gauges
I have two tanks that supply the engine with fuel from a single feed (so there’s no need to switch tanks in flight) for a total of 46.5 gallons of usable fuel. (The Master switch is on but the engine is not running in this photo.)

My helicopter can hold about 46 gallons of fuel. I can fly for 2-1/2 to 3 hours on that, depending on conditions. If you figure I average about 100 knots when cruising — that’s 115 miles per hour or 185 kilometers per hour — I can cover about 300 miles on a full tank. Of course, that also depends on wind conditions; I’ll fly fewer miles with a headwind than with a tailwind or no wind.

One more thing. The reason most people seem interested in learning about fuel consumption is because they’re trying to figure out what it costs to fly a helicopter. (At rides gigs, they’re usually trying to figure out my profit.) What they fail to understand is that fuel is only a small part of what it costs to fly. I’ve blogged about this extensively here. Fuel currently accounts for less than a third of my operating costs.

So you can imagine how annoyed I get when people offer to just “pay for fuel” if I fly them somewhere. As if I’m interested in picking up two thirds of the cost of giving them a ride and throwing in my time for free, while forgoing any possibility of a “profit” to help cover the cost of operating my business.

(And what about the $14,000 I need to spend later this year to install a radio altimeter that I’ll never need?)

Anyway, I’m hoping that this post comes up in those searches now. It answers the question succinctly in a way that most people can’t fail to understand.