Why "Maria Speaks"?

I figure out how I came up with the rather lame name for my podcast.

I started podcasting about a year ago, just as it was catching on. I’ve released 28 podcasts episodes since then. I don’t record podcasts as often as I’d like to.

The other day I was looking for new podcasts to listen to and I realized that the name of my podcast — Maria Speaks — is pretty lame. But for the life of me, I couldn’t figure out how I’d come up with it.

In preparing to write a short article about iTunes for my Mac OS X Companion Web site, which is part of this site, the answer stared me in the face. It was a NPR CD set that I’d copied into iTunes so I could get it in my iPod. Fresh Air with Terry Gross: “Writers Speak.” The CD set is a series of interviews with famous authors done by Terry Gross. (One of the authors — and I won’t say which one because that would be name-dropping — was my creative writing professor in college for two semesters. He hated it.)

I got the CD set right around the time I started podcasting, so it must have been on my mind. (This is one of the reasons I don’t read books about topics I need to write about; I’m afraid of what my mind might pick up in someone else’s book and spit out as mine.)

Anyway, I’d considered changing the name of the podcasts but decided that it’s actually a pretty good name. After all, it is me speaking. And I don’t speak about the same topic all the time, so it’s hard to pin a topic-based title on it.

But if you have a suggestion for a better name, don’t be shy. Use the comments link to suggest it.

As for the Fresh Air CD — it’s great and I highly recommend it.

[composed at the top of a mesa in the middle of nowhere with ecto]

Working on a Schedule

Making a plan and sticking to it.

I just made the 3-hour drive from Wickenburg to Howard Mesa. Once again, I was driving Mike’s big Chevy diesel truck and pulling the horse trailer with both horses inside. Alex the bird was riding up front with me (in his lucite box, of course) and Jack the dog had the whole back seat area to himself, with the seat pushed up out of his way.

My last trip up here was interrupted by some personal business down in the Phoenix area. Mike and I had to load all the critters up and bring them home. There was nothing pressing this past week at the office — I’m between computer books and don’t need to start my next one (a revision of an Excel for Windows book) for about a month. But in all honesty, I dreaded making that long trip again. Finally, today I could put it off no longer. Mike went to work and I loaded everything up again. (And believe me, it isn’t easy hooking up a horse trailer by yourself, with no one to help you get the ball right under the hitch. The trailer weighs about 3500 empty, so nudging it with your foot is not an option.) We left Wickenburg at 7:45 AM.

I made two stops along the way.

The first was at the Cornerstone Bakery in Yarnell. This is a great little family-owned bakery that’s generally open on weekdays until the fresh-baked goodies run out.There’s seating inside and out and it’s a really pleasant place, with good food. Today, I picked up four things: a slice of pumpkin roll to eat in the car, a huge cinnamon bun, an “energy bar,” and a piece of peach bread pudding for dessert tonight.

The second stop was at the Safeway Supermarket gas station in Chino Valley. There I paid only (read that word with sarcasm) $3.01 per gallon for diesel. That’s still at least 8 cents per gallon cheaper than Wickenburg.) The pump shuts off at $75 automatically and that’s a good thing. Next week, if I take the truck into Flagstaff, I’ll fill up at the Maverick station on the west side of town, near Home Depot. Last week I bought diesel there for less than $3.00 per gallon.

On the way, I listened to podcasts. I went through all the NPR Business Story of the Day stories on my iPod — about a week’s worth. One of the stories was about Best Buy, which is trying a new working schedule system. Rather than forcing their office workers to sit at a desk from nine to five every day, they established the amount of work each employee must finish in a week and let their employees work any time they want — even at home.

It’s about time someone figured it out.

I played the corporate game for eight years — first with the New York City Comptroller’s Office Bureau of Financial Audit (5 years) and then with Automatic Data Processing (3 years) as an Auditor and Financial Analyst. People would show up for work on time then sit in their cubes or offices most of the day, with breaks for coffee, lunch, and bull and gossip sessions. It was difficult to get much done if you were a popular person around the office. People would be constantly coming to your door to chat about the weekend or what whosherface in the whatsit department was saying behind her boss’s back or the latest company-wide rumor or “How about those Mets!” Then there were always the people who were at their desks at 5:30 or 6:00 PM so that the boss would see them “working hard” long after “quitting time.” I wasn’t one of those people. I worked 8 to 4 when I worked for the City of New York and when I wasn’t on an audit in the field, I worked 8 to 4 at ADP. The only reason I knew about those people is when I occasionally had to stay late for a meeting. (I had one boss at ADP who liked to call meetings that started at 4:30 PM. Sometimes on Fridays.)

When I left Corporate America for a freelance career, I didn’t have to work on a schedule. I could work whenever I wanted to. The trick, of course, was to get the work done. When you’re a freelancer, if you don’t work, you don’t make money.

I’m fortunate in that I can get most things done very quickly. I routinely start article assignments on the day they’re due and turn them in before 2 PM. If I could write and sell one article a day, I’d make a very nice living — that’s because I’d write a week’s worth in 3 days and spend the other 4 days doing something else.

(I used to write articles for Informit when I worked for Papillon at the Grand Canyon. Every day I was a spare pilot, I’d sit in the “training room” with my laptop and knock off a couple of articles between control holds and lunchtime flights. I made more money on the days I was a spare pilot than on the days I actually flew all day. Go figure.)

People who can’t get things done at a reasonable pace or can’t get started because they have some kind of discipline problem should not be freelancers. In fact, they’d starve if they didn’t have a regular job.

Of course a freelance career has other challenges — like getting the work to do. Some people can’t do that either. It’s not always as easy at it might seem to be your own boss.

This Best Buy thing is good — if managers can set reasonable goals and employees can get the work done on time. Imagine the benefit to a single parent with a child in half-day kindergarten. Mom (or Dad) can work her (or his) butt off while the kid’s in school, then spend the rest of the day doing things with the kid. And what about those folks who do their best work late in the day or at night? Or people who live 60 miles from the office (as I did for a short while) and are driving a gas-guzzling SUV? (Don’t look at me; my car got 30 MPG, even back in 1992.)

Imagine the savings to businesses that adopt programs like this. If employees can work at home, they can reduce the amount of office space needed. The cost savings are incredible. Employees would save on commuting costs if they came to the office less often. (My sister spends over $250/month to commute from Hackensack, NJ, to her office on lower Broadway in Manhattan.) They’d also save money by buying less work clothes. Employers could even hire new people at a slightly lower wage because the employee’s cost of living would decrease — and his or her lifestyle would improve.

In the Best Buy piece, the reporter said that people had actually turned down promotions because the new job wasn’t on the new work program. That’s saying something.

It’s a tough pill for some managers to swallow. Managers are accustomed to seeing their employees at work — or at least being in touch with them directly throughout the workday. Some managers assume that employees aren’t capable of getting the job done without being watched over. For some employees, they might be right. Employees who need a babysitter to watch them work at the office shouldn’t be on a program like this. Only good workers who can discipline themselves to work when they have to and get the job done should be rewarded with this ultimate grant of flexibility.

I’m all for flexible work programs and telecommuting. Anything to give families more time together, give people more time for healthful recreational activities, and reduce our use of fossil fuels and highway traffic. (You would not believe how bad traffic in the Phoenix area can get; and I thought New York was bad!)

I hope Best Buy succeeds in their efforts and makes itself a model for other businesses.

In the meantime, the story gave me some food for thought. While it’s true that I don’t have access to the Internet at Howard Mesa, I do have my laptop. There’s no reason why I shouldn’t produce something while I’m up here getting away from the heat. So I set a goal for myself to write a how-to piece or other blog entry for this site at least once a day. And at least two articles for publication per week. When I meet my quota, I can goof off.

I pulled though the gates to my place a little after noon today. I unloaded the horses and let them loose to graze on the 40 acres of high desert grass. I set up the hose to fill their water trough. I unloaded the car, put Alex in his cage, and gave Jack some water. Then I made lunch. As I sit at the table writing this, a thunderstorm is moving in. It’s only 75° outside, I’m the only one around for miles, and I’m at peace with the world.

Tomorrow I’ll get to work.

As for this and other blog entries…don’t’ expect to see them appear on the site the day they’re written. I have a 20-mile drive to the nearest wi-fi hotspot. I’ll come down off the mesa every few days to send in my daily dispatches.

So I guess I’ll be commuting once in a while after all.

[composed at the top of a mesa in the middle of nowhere with ecto]

Search Engine Optimization

Wickenburg business owners, beware of the snake oil salesman in our town.

From an article titled “3 Ways to Immediately Increase Search Engine Traffic” by Nick Wilson of Performancing.com:

There are still die hard SEO’s out there that spend all their time trying to game the system, but most of them are pretty shit at it, only a very few have enough resources to manage it. There are also, a whole slew of con merchants masquerading as SEO’s, just as there are fake designers in the web design field, basing their credentials on the fact that they’ve read a few articles, or bought a keyword tracking tool.

These people are idiots, and should be avoided at all costs.

(Emphasis added.)

The point: if you’re paying money for someone to tell you how to make your site rank higher in search engine results or, worse yet, are actually paying someone to make your rank higher, you’re being taken for a ride. All the information you need about search engine optimization is available for free, on the Web. And the Performancing.com Web site is a good place to start.

So don’t give your hard-earned money to crooks, local or otherwise.

The San Francisco Peaks

And Jack the Dog.

San Francisco PeaksI took this photo on the hiking trail to…well, I can’t remember the name of the place now. I think it’s called Red Mountain. It’s off route 180, between Valle and Flagstaff in northern Arizona.

The photo shows the San Francisco Peaks, which are the tallest peaks in Arizona. Mt. Humphreys is the main peak. There’s a ski resort up there that’s open in the winter when there’s enough snow. They want to use reclaimed water to make snow up there, but the Navajo indians are against it. You see, the San Francisco Peaks are one of the four sacred mountains of the Diné.

If you look closely, you should see Jack the Dog running towards the camera in the photo. Jack’s always running somewhere. He gets ahead of us on a hike and we call him back. We figure that he runs 2 to 3 times more on a hike than we walk. Ditto for horseback rides.

As for Red Mountain — if that’s what it’s really called — its an interesting spot at the end of an easy hike. It’s the remains of a volcanic mountain that collapsed years ago. Inside, past the lava, are hoodoos very much like you’d find at Bryce Canyon National Park. They’re even red like the ones at Bryce. There are trees in there and plenty of quiet places for a picnic lunch. Best of all, not many people know about it so it’s never crowded. I recommend it

The Book has [Finally] Arrived!

I get my author copies of WordPress 2: Visual QuickStart Guide — only about three weeks after they were expected.

When I got home from work yesterday, a case of books was waiting on my doorstep. That alone was kind of odd. Where I live in Wickenburg is quite a bit off the beaten path, down an unpaved, bumpy, steep, unmaintained road. The UPS and FedEx guys know where my office is. Since that’s a lot easier to get to — especially with a big truck — they normally deliver things there, even if the address on the box is my home address. In fact, the UPS guy came by the office yesterday to drop off an envelope for Mike — even thought it had our house address on it. And they dropped off the new ground handling wheels for my helicopter there, even though there was no one there to sign for the box. (The old UPS guy used to just throw packages into my Jeep if he saw it parked somewhere in town. I’d come out of the post office or supermarket and there would be a box on my passenger seat. Things are a little different here in Wickenburg.)

So I didn’t expect the books to arrive yesterday. Yet there they were. Horray!

WordPress Book Cover.I opened the box to remove my “shelf copy.” I have a kind of weird superstition. I have a bookshelf with five shelves where I keep a single author copy of every book I’ve ever written, along with the translations I’ve been sent. Three shelves are completely full; this book will start the fourth shelf. The books are placed on the shelf in order of publication, with their translations placed to their right. The English-language book that goes on the shelf is always the first one I get. Normally, for Peachpit Press books, I get a single advance author copy directly from the printer when the book is done. That’s the book that goes on the shelf. The box of author copies that comes later goes into storage for giveaways, etc. For other publishers’ books, the book that goes on the shelf is the first one I pull out of the box.

I usually refer to my author copies (on the shelf) when I’m writing a revision or if a reader has a question (submitted to the Q & A system on this Web site, please). The book will come off its place on the shelf, spend some time on my desk, and be returned to its place when I’m done with it. The other day, I pulled out my very first book’s author copy just to scan the cover of it for a blog entry. I don’t lend out author copies — people are terrible about returning books. To me, for some reason, it’s important that the book be placed on the shelf in its proper place.

Anyway, I need to confirm what Miraz’s first impression was when she saw the book for the first time: it’s shiny. Sometime last year, Peachpit redesigned the covers for books in the Visual QuickStart Guide series. I think they just wanted to freshen them up. The design is similar, as the two illustrations in this entry show, but the new design is also coated with something that makes it very shiny.

QuickBooks Book CoverMy QuickBooks 2006 for Macintosh: Visual QuickStart Guide, which was published last fall, was probably the very last book Peachpit published with the old cover style. I recall seeing other VQS titles on Peachpit’s Web site and talking to my editor about the new design. But this is my first book with the new design. I like it. It’s a little “cleaner” looking — whatever that means. Maybe more modern. The color scheme always changed from one book to the next, so that’s not the difference. It’s the extra white on the cover, I think. And less text in all those boxes. It looks good. And shiny.

Anyway, I’m glad the books have arrived and anxious to put the shelf copy onto the shelf.

Now let me update this site to show the right cover on the WordPress book support pages.