Working on a Schedule

Making a plan and sticking to it.

I just made the 3-hour drive from Wickenburg to Howard Mesa. Once again, I was driving Mike’s big Chevy diesel truck and pulling the horse trailer with both horses inside. Alex the bird was riding up front with me (in his lucite box, of course) and Jack the dog had the whole back seat area to himself, with the seat pushed up out of his way.

My last trip up here was interrupted by some personal business down in the Phoenix area. Mike and I had to load all the critters up and bring them home. There was nothing pressing this past week at the office — I’m between computer books and don’t need to start my next one (a revision of an Excel for Windows book) for about a month. But in all honesty, I dreaded making that long trip again. Finally, today I could put it off no longer. Mike went to work and I loaded everything up again. (And believe me, it isn’t easy hooking up a horse trailer by yourself, with no one to help you get the ball right under the hitch. The trailer weighs about 3500 empty, so nudging it with your foot is not an option.) We left Wickenburg at 7:45 AM.

I made two stops along the way.

The first was at the Cornerstone Bakery in Yarnell. This is a great little family-owned bakery that’s generally open on weekdays until the fresh-baked goodies run out.There’s seating inside and out and it’s a really pleasant place, with good food. Today, I picked up four things: a slice of pumpkin roll to eat in the car, a huge cinnamon bun, an “energy bar,” and a piece of peach bread pudding for dessert tonight.

The second stop was at the Safeway Supermarket gas station in Chino Valley. There I paid only (read that word with sarcasm) $3.01 per gallon for diesel. That’s still at least 8 cents per gallon cheaper than Wickenburg.) The pump shuts off at $75 automatically and that’s a good thing. Next week, if I take the truck into Flagstaff, I’ll fill up at the Maverick station on the west side of town, near Home Depot. Last week I bought diesel there for less than $3.00 per gallon.

On the way, I listened to podcasts. I went through all the NPR Business Story of the Day stories on my iPod — about a week’s worth. One of the stories was about Best Buy, which is trying a new working schedule system. Rather than forcing their office workers to sit at a desk from nine to five every day, they established the amount of work each employee must finish in a week and let their employees work any time they want — even at home.

It’s about time someone figured it out.

I played the corporate game for eight years — first with the New York City Comptroller’s Office Bureau of Financial Audit (5 years) and then with Automatic Data Processing (3 years) as an Auditor and Financial Analyst. People would show up for work on time then sit in their cubes or offices most of the day, with breaks for coffee, lunch, and bull and gossip sessions. It was difficult to get much done if you were a popular person around the office. People would be constantly coming to your door to chat about the weekend or what whosherface in the whatsit department was saying behind her boss’s back or the latest company-wide rumor or “How about those Mets!” Then there were always the people who were at their desks at 5:30 or 6:00 PM so that the boss would see them “working hard” long after “quitting time.” I wasn’t one of those people. I worked 8 to 4 when I worked for the City of New York and when I wasn’t on an audit in the field, I worked 8 to 4 at ADP. The only reason I knew about those people is when I occasionally had to stay late for a meeting. (I had one boss at ADP who liked to call meetings that started at 4:30 PM. Sometimes on Fridays.)

When I left Corporate America for a freelance career, I didn’t have to work on a schedule. I could work whenever I wanted to. The trick, of course, was to get the work done. When you’re a freelancer, if you don’t work, you don’t make money.

I’m fortunate in that I can get most things done very quickly. I routinely start article assignments on the day they’re due and turn them in before 2 PM. If I could write and sell one article a day, I’d make a very nice living — that’s because I’d write a week’s worth in 3 days and spend the other 4 days doing something else.

(I used to write articles for Informit when I worked for Papillon at the Grand Canyon. Every day I was a spare pilot, I’d sit in the “training room” with my laptop and knock off a couple of articles between control holds and lunchtime flights. I made more money on the days I was a spare pilot than on the days I actually flew all day. Go figure.)

People who can’t get things done at a reasonable pace or can’t get started because they have some kind of discipline problem should not be freelancers. In fact, they’d starve if they didn’t have a regular job.

Of course a freelance career has other challenges — like getting the work to do. Some people can’t do that either. It’s not always as easy at it might seem to be your own boss.

This Best Buy thing is good — if managers can set reasonable goals and employees can get the work done on time. Imagine the benefit to a single parent with a child in half-day kindergarten. Mom (or Dad) can work her (or his) butt off while the kid’s in school, then spend the rest of the day doing things with the kid. And what about those folks who do their best work late in the day or at night? Or people who live 60 miles from the office (as I did for a short while) and are driving a gas-guzzling SUV? (Don’t look at me; my car got 30 MPG, even back in 1992.)

Imagine the savings to businesses that adopt programs like this. If employees can work at home, they can reduce the amount of office space needed. The cost savings are incredible. Employees would save on commuting costs if they came to the office less often. (My sister spends over $250/month to commute from Hackensack, NJ, to her office on lower Broadway in Manhattan.) They’d also save money by buying less work clothes. Employers could even hire new people at a slightly lower wage because the employee’s cost of living would decrease — and his or her lifestyle would improve.

In the Best Buy piece, the reporter said that people had actually turned down promotions because the new job wasn’t on the new work program. That’s saying something.

It’s a tough pill for some managers to swallow. Managers are accustomed to seeing their employees at work — or at least being in touch with them directly throughout the workday. Some managers assume that employees aren’t capable of getting the job done without being watched over. For some employees, they might be right. Employees who need a babysitter to watch them work at the office shouldn’t be on a program like this. Only good workers who can discipline themselves to work when they have to and get the job done should be rewarded with this ultimate grant of flexibility.

I’m all for flexible work programs and telecommuting. Anything to give families more time together, give people more time for healthful recreational activities, and reduce our use of fossil fuels and highway traffic. (You would not believe how bad traffic in the Phoenix area can get; and I thought New York was bad!)

I hope Best Buy succeeds in their efforts and makes itself a model for other businesses.

In the meantime, the story gave me some food for thought. While it’s true that I don’t have access to the Internet at Howard Mesa, I do have my laptop. There’s no reason why I shouldn’t produce something while I’m up here getting away from the heat. So I set a goal for myself to write a how-to piece or other blog entry for this site at least once a day. And at least two articles for publication per week. When I meet my quota, I can goof off.

I pulled though the gates to my place a little after noon today. I unloaded the horses and let them loose to graze on the 40 acres of high desert grass. I set up the hose to fill their water trough. I unloaded the car, put Alex in his cage, and gave Jack some water. Then I made lunch. As I sit at the table writing this, a thunderstorm is moving in. It’s only 75° outside, I’m the only one around for miles, and I’m at peace with the world.

Tomorrow I’ll get to work.

As for this and other blog entries…don’t’ expect to see them appear on the site the day they’re written. I have a 20-mile drive to the nearest wi-fi hotspot. I’ll come down off the mesa every few days to send in my daily dispatches.

So I guess I’ll be commuting once in a while after all.

[composed at the top of a mesa in the middle of nowhere with ecto]

Search Engine Optimization

Wickenburg business owners, beware of the snake oil salesman in our town.

From an article titled “3 Ways to Immediately Increase Search Engine Traffic” by Nick Wilson of Performancing.com:

There are still die hard SEO’s out there that spend all their time trying to game the system, but most of them are pretty shit at it, only a very few have enough resources to manage it. There are also, a whole slew of con merchants masquerading as SEO’s, just as there are fake designers in the web design field, basing their credentials on the fact that they’ve read a few articles, or bought a keyword tracking tool.

These people are idiots, and should be avoided at all costs.

(Emphasis added.)

The point: if you’re paying money for someone to tell you how to make your site rank higher in search engine results or, worse yet, are actually paying someone to make your rank higher, you’re being taken for a ride. All the information you need about search engine optimization is available for free, on the Web. And the Performancing.com Web site is a good place to start.

So don’t give your hard-earned money to crooks, local or otherwise.

The San Francisco Peaks

And Jack the Dog.

San Francisco PeaksI took this photo on the hiking trail to…well, I can’t remember the name of the place now. I think it’s called Red Mountain. It’s off route 180, between Valle and Flagstaff in northern Arizona.

The photo shows the San Francisco Peaks, which are the tallest peaks in Arizona. Mt. Humphreys is the main peak. There’s a ski resort up there that’s open in the winter when there’s enough snow. They want to use reclaimed water to make snow up there, but the Navajo indians are against it. You see, the San Francisco Peaks are one of the four sacred mountains of the Diné.

If you look closely, you should see Jack the Dog running towards the camera in the photo. Jack’s always running somewhere. He gets ahead of us on a hike and we call him back. We figure that he runs 2 to 3 times more on a hike than we walk. Ditto for horseback rides.

As for Red Mountain — if that’s what it’s really called — its an interesting spot at the end of an easy hike. It’s the remains of a volcanic mountain that collapsed years ago. Inside, past the lava, are hoodoos very much like you’d find at Bryce Canyon National Park. They’re even red like the ones at Bryce. There are trees in there and plenty of quiet places for a picnic lunch. Best of all, not many people know about it so it’s never crowded. I recommend it

The Book has [Finally] Arrived!

I get my author copies of WordPress 2: Visual QuickStart Guide — only about three weeks after they were expected.

When I got home from work yesterday, a case of books was waiting on my doorstep. That alone was kind of odd. Where I live in Wickenburg is quite a bit off the beaten path, down an unpaved, bumpy, steep, unmaintained road. The UPS and FedEx guys know where my office is. Since that’s a lot easier to get to — especially with a big truck — they normally deliver things there, even if the address on the box is my home address. In fact, the UPS guy came by the office yesterday to drop off an envelope for Mike — even thought it had our house address on it. And they dropped off the new ground handling wheels for my helicopter there, even though there was no one there to sign for the box. (The old UPS guy used to just throw packages into my Jeep if he saw it parked somewhere in town. I’d come out of the post office or supermarket and there would be a box on my passenger seat. Things are a little different here in Wickenburg.)

So I didn’t expect the books to arrive yesterday. Yet there they were. Horray!

WordPress Book Cover.I opened the box to remove my “shelf copy.” I have a kind of weird superstition. I have a bookshelf with five shelves where I keep a single author copy of every book I’ve ever written, along with the translations I’ve been sent. Three shelves are completely full; this book will start the fourth shelf. The books are placed on the shelf in order of publication, with their translations placed to their right. The English-language book that goes on the shelf is always the first one I get. Normally, for Peachpit Press books, I get a single advance author copy directly from the printer when the book is done. That’s the book that goes on the shelf. The box of author copies that comes later goes into storage for giveaways, etc. For other publishers’ books, the book that goes on the shelf is the first one I pull out of the box.

I usually refer to my author copies (on the shelf) when I’m writing a revision or if a reader has a question (submitted to the Q & A system on this Web site, please). The book will come off its place on the shelf, spend some time on my desk, and be returned to its place when I’m done with it. The other day, I pulled out my very first book’s author copy just to scan the cover of it for a blog entry. I don’t lend out author copies — people are terrible about returning books. To me, for some reason, it’s important that the book be placed on the shelf in its proper place.

Anyway, I need to confirm what Miraz’s first impression was when she saw the book for the first time: it’s shiny. Sometime last year, Peachpit redesigned the covers for books in the Visual QuickStart Guide series. I think they just wanted to freshen them up. The design is similar, as the two illustrations in this entry show, but the new design is also coated with something that makes it very shiny.

QuickBooks Book CoverMy QuickBooks 2006 for Macintosh: Visual QuickStart Guide, which was published last fall, was probably the very last book Peachpit published with the old cover style. I recall seeing other VQS titles on Peachpit’s Web site and talking to my editor about the new design. But this is my first book with the new design. I like it. It’s a little “cleaner” looking — whatever that means. Maybe more modern. The color scheme always changed from one book to the next, so that’s not the difference. It’s the extra white on the cover, I think. And less text in all those boxes. It looks good. And shiny.

Anyway, I’m glad the books have arrived and anxious to put the shelf copy onto the shelf.

Now let me update this site to show the right cover on the WordPress book support pages.

Site Stats and Why They’re Important

Maria Speaks Episode 28: Site Stats and Why They’re Important.

In this episode I discuss a few stats software programs for Webmasters and bloggers. Then I tell you a little bit about some of the stats on one of my sites and why the stat is important. This podcast should be interesting to anyone interested in monitoring site statistics or improving a blog or site based on access information.

First of all, I want to welcome you all back to Maria Speaks. I said I’d try to publish podcasts more frequently and I’ve failed miserably. I suspect that it’s because I can’t always think of topics that are podcast-worthy. So, in an effort to release podcasts more frequently, I’ll throw the concept of podcast worthiness out the window and do short podcasts about the things I think my readers and site visitors will find interesting.. Since most of my podcasts are less than 10 minutes long, they’re really not a burden to download. If you happen to download one on a topic you don’t think is worthy of your time, just delete it.

Of course, you can always suggest podcast topics for me. It’s easy. Just go to aneclecticmind.com and use the Contact button at the top of any page to shoot me an e-mail message with your suggestion. I can’t make promises, but having something specific to talk about can sure get me started.

Now on to today’s topic: Site Stats.

I’m one of those people who love statistics. There’s something about numbers that I really like and when I get numbers that communicate real information — especially useful information — I’m in seventh heaven.

I’ve been running at least one Web site since 1995 or thereabouts. Before that, starting back in 1989, I ran a BBS — that’s short for bulletin board system. If you’re too old to remember those, imagine an online system with file downloads and discussion forums. Mine ran on a Mac SE/30 with a pair of 28.8 kbps modems.

Since 1989, I’ve been monitoring access of my BBS or Web sites. Sometimes I did it with software I purchased just for the purpose. Sometimes I did it with solutions I cooked up myself. For example, I had a kick butt FileMaker Pro database that would crunch the stats from my old WebSTAR sites and turn them into reports. The only trouble is, the darn scripts sometimes took hours to run. There was just too much data.

With my current blog-based sites, I have a variety of tools for monitoring access and checking site stats. It’s not because I need multiple tools. It’s because I just can’t decide on which ones I like best.

The four I’m playing with now include SiteMeter, W3Counter, Performancing Metrics, and WP-ShortStat.

  • SiteMeter, which is a free Web-based solution, puts a counter on the Web page. You can see it in action on our WordPress book companion Web site, wpvqs.com. But SiteMeter is more than just an ugly counter. Click it to display statistics about site visitors, page views, referrers, and more. There are even more statistics for an administrator than what is available for visitors to see. A subscription version with more features is also available.
  • w3Counter is another free Web-based solution that puts a counter on the Web page and keeps track of all kinds of statistics on its own site. And a subscription version with more features is also available. It was recommended to me by a blog reader who read my article about SiteMeter. He suggested it as an alternative and I tried it out. I liked it better, so I replaced the counter on my personal site, aneclecticmind.com, with a w3Counter counter.
  • Performancing Metrics is another free Web-based solution. It’s associated with the Performancing.com site, which has a lot of tips and ideas for bloggers. I figured I’d give it a try. Unfortunately, it does not seem to work well with WordPress. I’ve tried two different versions of the JavaScript code that must be inserted in my template file and even tried a WordPress-specific plugin. The stats I get are pretty meaningless. So I’m putting that on hold for a while. Perhaps I’ll get it to work right in the future. But if you’re looking for a solution and you don’t use WordPress, it’s definitely worth trying out.
  • WP-ShortStat is a WordPress plugin that keeps track of site access information and displays statistics right within a WordPress administration panel. It’s a nice little software package and I currently use it on my helicopter tour and charter Web site, FlyingMAir.com. If you’re a WordPress user and want to try this out, be sure to check out a tip I wrote on our WordPress book companion Web site where I explain how to get it to work right if it won’t work right out-of-the-box (so to speak).

Today I took a close look at the stats for the past month on aneclecticmind.com. I did it primarily to get a better picture of what was popular on the site, but as I took notes about what I saw, I realized that the information might be interesting to podcast listeners, especially those folks interested in starting or improving their own sites or blogs.

Before I get started, I need to define some terms.

  • A visitor is someone who comes to your site and browses around for a while. He might view one page or a dozen, but he’s doing it all during one session. Unique visitors is a subset of visitors. A visitor might come to your site five times in a specific day; if so, he’s counted as five visitors but just one unique visitor. A new visitor is a visitor who has never been to the site before. And a returning visitor is a visitor who has come back for more.
  • A hit or page hit is a page loaded for a visitor to view. In the old days — and probably still with some software — hits could include not just html or php content, but media within that content. So if an html page included five images, loading the page could count as six hits. That’s a really meaningless number. The stats software I use counts page hits only, which is far more meaningful.

My site, aneclecticmind.com only gets 100 to 200 visitors and a few hundred page hits a day. Could be better, could be worse. I’m not complaining. What I wanted to know was what these visitors were looking at, when they were visiting, and who sent them. That’s where my statistics software helped out.

For example, looking at visitor timing, I could see that I get more visitors at the beginning or end of the week than midweek. During that period, I also get more hits per visitor.

Looking at visitors and hits on a day-to-day perspective, I see that the vast majority of my visits and hits occur right around 4 PM local time. (Arizona is always 7 hours behind GMT; in the summer, we’re in the same time zone as California; in the winter, we’re the same as Colorado.) I can also see that I get more visitors between 9 AM and 4 PM than after 4 PM. Those visitors are looking at more pages, too. Could they be surfing my way during working hours? Sure looks that way to me.

The most visitors I had during the past month was on July 6. Oddly enough, the most page hits I had for the past month was on July 5. So more visitors viewed fewer pages on July 6. That seems odd to me.

The most popular pages on my site are, in order:

  • Home Page – 20% of the views
  • Books Page – 3% of the views
  • Excel Visual QuickProject Guide Book Support Page – 3% of the views
  • Excel Visual QuickStart Guide Book Support Page – 2% of the views
  • Mac OS X Visual QuickStart Guide Book Support Page – 2% of the views

This tells me that people come to my site to learn more about my books, specifically the books I’ve written about Excel and Mac OS X. To better serve those visitors so they come back for more, I should write more articles about those topics.

Next, I looked at information about the computers my site’s visitors were using to access the site. That’s where I got a few surprises.

First of all, a full 75% of my site’s visitors access the site using Windows XP while only 12% access using Mac OS X. Now you might think that’s a high percentage of Mac OS X users, but when you consider the fact that most of my work is about Mac OS X, the high percentage of users seems reasonable. What seems odd to me is that so many visitors access using Windows PCs. I do write books about Windows software — as a matter of fact, I’ve written several about Word and Excel — but I’ve never considered myself a Windows author. So the 75% figure seems outrageously high to me. It also suggests that I should write fewer articles on my site about Mac OS-specific topics and more about cross-platform or Windows-specific topics. That’ll take some doing, since I really prefer writing about Macs.

On the browser front, 60% of my site’s visitors use Microsoft Internet Explorer, with most of those using Explorer 6. 23% use Firefox, which is my preferred browser. A bunch of other browsers were listed, of course, as well as a PlayStation 2, which I didn’t even know could access the Web. (I’m willing to bet my site looked pretty crappy on that device.) This is important information, too. I recently discovered that Explorer for Windows is more likely to choke on XHTML and CSS errors than any other browser. In fact, with an error on one of my sites, none of the pages on that site rendered correctly in Explorer. That means that 60% of the site’s visitors weren’t getting the intended user experience. I’ve since fixed the problem, of course, but now I’ll be extra careful to prevent similar problems in the future.

I also noted that 90% of site visitors had monitor resolution set to 1024 x 768 pixels or larger. That’s good news. It means that very, very few people need to use the horizontal scroll bars to see page content. (Horizontal scrolling is a big no-no.) But it also means that I could redesign the site to make each fixed-width page a bit wider to take advantage of the screen real estate my site’s visitors have at their disposal. Wider pages mean larger images, which could make a better visitor experience.

Another important stat is referrers — that’s how you can find out where your site’s visitors come from. On my site, more than 60% of visitors come from search engines. 25% come from direct visits or bookmarks — in other words, the visitor either typed a URL in the address bar of their browser or used a bookmark to visit me.

Of the search engine referrals, 89% came from Google, 5% came from Yahoo!, and 3% came from MSN. Google is obviously widely used and I’m fortunate through some sort of dumb luck, I suppose, to rank highly in Google search results.

The top search phrases are the most fun. Obviously, my stats software listed dozens of them. Here are the top 5 for the past month; you can use them in Google to find the pages they refer to yourself:

  • drying cherries – 41 searches
  • maria langer – 31 searches
  • howard mesa ranch – 16 searches
  • bookmark synchronizer se – 13 searches
  • bisquick quiche – 9 searches

Although my cherry drying article is one of the top 20 articles on my site, it’s odd to me that none of the search phrases — other than my own name, of course — refer to any of the top 5 visited pages. Whodathunk I’d get nine page hits for people searching for Biquick recipes?

Reading through the list of search phrases also provides valuable insight as to how users construct searches. For example, a recent search phrase that brought a visitor to my site was “number of vehicles enter and depart at Lukeville border.” The searcher was treated to an article about my recent helicopter flight along the border with an ASU photojournalist.

This is just an example of the kinds of stats some of the stats solutions can provide. If you think these things through, you can use them to improve your site and make it more interesting to visitors. Hopefully, that’ll generate more visits and page hits, especially if you have something valuable to share.

Do you use stats software? How do you use it? Visit the transcript for this podcast at aneclecticmind.com and use the comments link to share your thoughts. I’ll read the comments I get in a future podcast.

That’s all for now. Thanks for listening. Keep checking in. I’ll be podcasting again soon.

site, statistics, metrics, Web, development, traffic