Aviation Weather 1.2.5

A Dashboard widget for pilots.

I’ve used this widget in the past and really like it. It uses your Internet connection to retrieve official TAF and METAR information for airports you enter into its interface.

From Aviation Weather 1.2.5 on Dashboard widgets:

About Aviation Weather Get current weather conditions as well as weather forecasts with the “Aviation Weather” dashboard widget. The widget shows weather data (METAR and TAF) which is used by pilots for their flight preparations. ”Aviation Weather” lets you choose any airport weather stations from its built-in database by either name or ICAO (4-letter) code. Data will be shown in its original format or translated into easy understandable texts. You can define up to 4 preset stations.

The preset feature is handy. Just program in the four airports you visit most and getting the weather at your destination is as quick as two clicks. Highly recommended for pilots.

New Year's Weight Loss Hacks

Sound advice from Gina at Lifehacker.

I’m not the only one interested in losing weight (again) this year. A poll at Lifehacker indicates that 1/3 of the visitors have the same lose weight/get fit goal.

From New Year’s weight loss hacks on Lifehacker:

Since it’s January 2nd and we’re all sadly munching on our carrot sticks after a week of holiday gluttony, today’s a good time to run down some of the best weight loss tricks we’ve gathered here at Lifehacker. Step into my office – and bring your carrot sticks – for a few tips on how to make your New Year’s pound-shedding a bit easier.

Gina’s tips — which don’t include a specific diet — are easy and can be accomplished by anyone. And if seriously taken all together, there’s no reason why the weight shouldn’t fall right off your body. It’s all a matter of breaking bad habits, eating smart, and getting a bit more exercise.

Wine Tasting at Bacchus

A nice night out in Scottsdale.

My friend Tom, who is a wine lover like me, has a home in the Scottsdale, AZ area, where he lives during the week. (You may recall the article I wrote about dinner at Tom’s Wickenburg home.) On Wednesday nights, he goes to a wine shop named Bacchus, for wine tastings. It’s mostly a social event, but it also gives him an opportunity to try a wide variety of wines, many of which he purchases for his wine “cellar.” He’s urged us to join him, but since Scottsdale is a 60-mile drive from Wickenburg, it isn’t exactly convenient.

Yesterday, however, I had some other plans that included a trip to Scottsdale. I needed to drop off my “airport car” at a friend’s hangar near Scottsdale Airport, where it would wait patiently for my next trip down there. About half of Flying M Air’s business is out of Scottsdale these days and since the old Toyota wasn’t doing anything worthwhile in Wickenburg, I thought I’d leave it in Scottsdale for ground transportation when I flew down for business. So I drove it down there yesterday afternoon. The poor car rides terribly at slow speeds in city stop-and-go situations, but is like a magic carpet at highway speeds. The speedometer must be wrong because it said we were doing almost 80 all the way down there but it sure didn’t feel like it and there were still a few cars passing us on the highway. The radio’s speakers are all broken too now — must be the dry air — so I had to listen to my iPod with ear buds. That was okay because the car is also pretty loud (the engine is right behind me and it rides low to the ground) and the plug-style buds I wear blwocked out most of the road noise. I tried to catch up with NPR podcasts and managed to hear at least 15 of them during the ride.

Along the way, I stopped at Tom’s business in the Deer Valley area, AeroPhoenix. Tom’s a distributor for aviation/pilot supplies and he occasionally lets me wander through his warehouse to look at all the great books (he must have the largest selection of aviation books anywhere), gadgets, and other pilot aids he sells. (This is the business I’d hoped he’d bring to Wickenburg, but he’s pretty settled down in Deer Valley and doesn’t want to move.) I wanted to pick up two pilot shirts — you know, the kind with the do-dads on the shoulder so I could wear my captain’s bars. Although most flights are too casual for such attire, I occasionally do VIP transportation for a Wickenburg-based business owner and I think wearing a captain’s “uniform” would help impress my client’s clients. He had these great helicopter ties, too, but I even thought that particular width is in style, I like a narrower tie. (I’ve never been accused of being stylish.) I invited Tom to join Mike and I for dinner at Deseo for some ceviche. But Tom was busy with work and said he’d have a hard enough time getting to the wine tasting by 6:30.

I met Mike at Scottsdale Airport after parking the Toyota at its new home away from home. We went to the Westin Kierland Resort and Spa, a relatively new hotel just west of the Kierland Commons shopping center near Scottsdale Airport. It’s a nice place — I certainly wouldn’t mind staying there! We found Deseo on the lower level. Unfortunately, since it was only 5:30, the restaurant was still closed. But the bar was open and they were serving mojitos and a limited menu for appetizers. We ordered a pair of the smoothest mojitos I’ve ever had and five different ceviche dishes. As we waited for the food, the small bar filled with people. A bowl game was just starting on the big television above the bar. Our food came from the kitchen in two batches: five incredible collections of ingredients and flavors. We argued over which dish was best and decided that we’d have to come back for dinner in the restaurant and try again.

We asked the concierge for directions to Bacchus. It was in Kierland Commons, about a half mile from the hotel. We took the car so we could park it nearby and save a walk after the tasting. We wound up having to valet park it; there were no spaces near the shops.

Bacchus is a wine shop with a limited selection of wines and a very knowledgeable, service-oriented staff. If you want something they don’t have, they can order it for you, Tom assured us later in the evening. The tasting was $15 per person. After establishing where Tom usually sits (he wasn’t there yet), we took our tasting glasses and notes to the table and introduced ourselves to the folks already there. Among them was Stan, another Bacchus regular. Our table filled up quickly, although I was able to hold a seat for Tom. He arrived right before the tasting, looking a little disheveled, and took the seat I’d saved beside me.

I’ll be honest — I was a bit disappointed with the tasting. It wasn’t the wine so much — I liked two of them and didn’t care much for the other two. It was the accompanying lecture. The session was supposed to be Wine Tasting 101, a beginner’s guide to tasting wine. But rather than step us through the wine tasting process — swirl, examine the legs, sniff, sip, roll around on the palette, etc. — the lecturer gave us tidbits of tasting information as we tried the four wines over a 90-minute period. I was hoping for a more step-by-step approach, with the lecturer telling us, with each wine, what we should be smelling and tasting. It always bothered me that wines could be described as having vanilla or almond or blackberry flavors and I could never taste it. I was hoping to learn how to taste it. I guess the point is, I was hoping to learn. The lecture, however, didn’t cover anything more than I could get from a few winery visits in Napa or Sonoma county.

(Okay, so not everyone in the Scottsdale area has the inclination to go for wine tastings in California’s wine country. But we’ve been there four times, most recently this past June, so there wasn’t much new to us. I never thought of myself as a wine “expert” — and still don’t — but we’re apparently better educated about wine than most people.)

I liked the chardonnay (Le Snoot, 2005) and cabernet sauvignon (Edge, 2004) that we tasted. After the last wine, Tom ordered a bottle of one of his favorites for the table: Giacomo Vico Barbera d’ Alba 2001. It’s a nice, smooth red wine. When that was gone, he ordered an Ada Nada Barbaresco Elisa 2000. Even better.

Now if you’re wondering how I remembered the exact names of the wines, I didn’t. I bought a total of six bottles (two each of the chardonnay and cabernet and one each of the Barbera and Barbaresco and just read the names off the labels. I don’t go to wine tastings just to taste wine. I go to find wines I can buy and bring home and drink. The purchase stood me back over $100 — this ain’t Two-Buck Chuck — but now I know I have good wines on hand for good meals and special occasions.

The last bottle was only halfway finished when Mike and I rose to leave. Tom was going to be moving on to a place called the Ocean Club, where he sometimes went after tastings to meet friends. Evidently, there’s a piano bar there and people gather around and sing. (I don’t think he’s talking about karaoke, either.)

Unfortunately, Mike and I had horses to feed and a dog to let out. Wickenburg was 60 miles away. Although we’d each had a fair helping of wine, it had been spread out over a long enough period that neither of us were anywhere near drunk. We retrieved the car from the valet and Mike drove us home. We stepped in the door at 9:30 PM.

Tom’s left us with an open invitation to join him at Bacchus any Wednesday evening. He has a guest room in his Scottsdale area condo where we can spend the night if we need to. I might take him up on that offer now that I have a car in Scottsdale. The next time I fly into Scottsdale on a Wednesday, when I’m finished with business, I’ll park the helicopter for the night. Then I’ll drive on over to Bacchus for some wine, hit the Ocean Club to check out the scene there, and crash at Tom’s place. In the morning, I can fly back to Wickenburg. Sounds like a plan, huh?

Now all I need is a Wednesday charter down in Scottsdale.

Earning Money with Your Blog

Without trashing it up.

Before I dive into this topic, I want to make it clear that I really hate the way some Web sites and blogs are so covered with advertising that it appears that the only reason the site/blog exists is to get visitors to click advertising links and earn money for the site/blog owner. You know what sites I’m talking about. It’s pretty obvious when advertisements take up more space in your browser window than the actual content you came to read.

(I’m actually involved with one of these sites. It’s a long story that’s still evolving. I’ll tell you more about it in a future article here. But my failure to provide the URL in this note should give you the idea that I’m not very proud of it.)

All that said, if you publish a Web site or blog and you’re not doing anything to monetize it, you’re leaving money on the table. And that point really hit home when I read that one of the bloggers I follow makes over $15,000 a month from Adsense revenue alone. Sheesh.

It seems that I need to walk a fine line between keeping my site free of advertisements (100% content per page, no revenue) and trashing it up with all the affiliate program and other advertisements I can get my hands on (25-50% content per page, some revenue).

After all, this site’s goal is not to make money. Sure, one goal is to promote my books and other work and support readers so they buy more books. And to attract new readers who buy books. There’s money there. But my other goals are to sound out about the things on my mind and take notes I can consult in the future about the things I do and see.

But can you imagine how much time I could spend doing, seeing, and blogging if my site brought in $15K/month?

(To be fair, you must consider the costs associated with maintaining such a site. If only 1% of a site’s visitors react to an advertisement by clicking on it — and that’s probably a high estimate — imagine how many visitors you need to crank up $15K of Adsense earnings. We’re talking thousands of page hits an hour. Those visitors eat up bandwidth at an alarming rate. Bandwidth costs money. So a bunch of that revenue is probably eaten up by hosting costs.)

One of the things that drives me is my own feeling towards advertising-heavy sites. I find them distasteful and I avoid them. That makes me think that if I filled my site with ads, people might use that as an excuse to stay away. Less visitors should mean less revenue, right?


Well, last week I started integrating Adsense ads into my sites. I’m trying to do it tastefully, with ads in various positions, depending on the site and the type of page. You may have noticed them. For the most part, they’re near the bottom of pages — which is not the recommended location to get clicks. wickenburg-az.com has a link unit across the top of the page, right beneath the header image. It’s color coordinated, so it fits in. There are text links at the bottom of single pages (that’s a page with a single article and all of its comments) on this site, and other text links in the sidebar for the Home and Category pages. wickenburg-az.com has a few image ads, which really concern me — some of them can be really tacky, with flashing graphics and obnoxious images. (I’m personally offended by some of the graphics in dating ads, like the ones you might see on Slate.com. They’re using women to sell sex.)

I also set up Adsense channels, which is another topic I need to write about here. They help me see where the revenue is coming from when I look at Adsense reports. Sure enough, my revenue stream took a big jump when I added the ads.

LinkShare  Referral  PrgToday, I set up LinkShare, an affiliate program that enables me to display all kinds of ads. Unlike Adsense, however, people have to buy something after clicking the link to earn me money. The percentages are higher, but what are the chances of someone actually clicking and buying?

With LinkShare, you choose the companies you want to represent and apply. I chose a bunch that I thought would interest my blog’s visitors. A bunch automatically accepted me. One declined me, but when I questioned them, they said it was an error and they approved me. Another declined me because I have no dedicated shopping areas on my site. In other words, they want sites with lots of ads. I’m waiting for a bunch of others.

Then I set up the WordPress Ad Rotator plugin to display a single 125×125 pixel “button” near the bottom of the Sidebar on all pages of this site. I had to manually copy and paste the code for every single ad I wanted to use. It took a long time and the task was boring and tedious. But it does display the clickable ads.

I could get fancy and set up the rotations based on categories, but I’m keeping it simple right now. I just want to see if this actually does earn revenue.

So that’s where I stand right now: ads from Adsense and LinkShare.

I’ll report on my progress when I start getting some reports from LinkShare. I’ll also put together that Adsense Channels article one of these days. I think it’s a great tool for seeing which pages and types of ads work best.

Only 2% of Web Users Use RSS?

Depressing but not surprising.

A Reuter’s article titled “Untangle the World Wide Web with RSS” by Robert MacMillan explains what RSS is and goes on to discuss why so few people use it:

So, why are so few people using it?

Only 2 percent of online consumers bother, according to Forrester, and more than half of that group is 40 years old or younger.

For starters, the name is deadly for attracting “average” Internet users — people who use the Web and handle e-mail, but quail at inscrutabilities like “service-oriented architecture” and “robust enterprise solutions.”

Then there are the orange buttons you find on Web pages. Clicking one produces a jumble of computer codes. It’s hardly the path to popularity.

I have my own thoughts about this. After all, I’ve only recently developed my own way to use RSS effectively after several false starts with the technology. Here’s what I think (for that it’s worth):

  • Too many feeds have excerpts only, thus requiring you to go to the Web site to read the whole article. I admit that I’m guilty of setting up my feed the same way. (Two reasons: some of my posts are so long that they simply don’t “fit” in a Feedburner feed (which has a limited size) and many of my posts are format-intensive, making them less easy to read/understand in an aggregator window.) I’ve since resolved that issue by using my aggregator as a sort of “index” to new articles, allowing the ones I want to read to load in Firefox in the background while I browse new topics, and reading them when I’m finished browsing. That’s my technique, but it might not work for everyone.
  • Posts aren’t always easy to read in the RSS aggregator window. Much of a site’s formatting is lost — at least in my reader, Endo) and sometimes that formatting helps readability.
  • Not everyone likes to learn how to use new software that might make them more productive. I’m like that. After wasting so much time learning software I wound up not using, I’m very hesitant to learn new software I might not use either. That’s why it took me so long to get an offline blog editor, despite Miraz’s glowing praise about MarsEdit. (I wound up with Ecto; go figure.) And for the record, she was right — how could anyone maintain a WordPress blog without an offline post editor?
  • Some sites have simply too much content. I subscribed to RichardDawkins.net for a full 36 hours before I was overwhelmed with the number of new posts. While I find his area of expertise interesting (atheism), I simply cannot devote that much time to it. This, by the way, is the same reason I don’t subscribe to mailing lists.
  • If you don’t check your RSS aggregator regularly, you can easily be overwhelmed with the number of new articles to review/read. This is what caused my first few false starts. I solved that problem by deleting all of the preprogrammed subscriptions and adding just the ones I found and liked. (Which is why an article I wrote on Monday asked for suggestions.)

And, of course, I agree with the Reuter’s article author that RSS simply isn’t user-friendly enough to attract less experienced computer users. Clicking an RSS link or “orange button” doesn’t subscribe you to anything. It just displays the feed’s source code on the screen. How can that make any newbie comfortable?

But, given time, I think RSS will catch on and attract more users. It has to. With all the content out there, anyone serious about keeping up has to have a good tool to get all the links and summaries in one place. It finally sucked me in.

And, by the way, I now know why I don’t read the news on Reuters.com: they split each article up into so many pages that you spend more time clicking links for the next page than actually reading.