China Cheap

How do they do it?

When I was in Quartzsite, AZ this past winter, wandering around the sales, I bought a new pair of reading glasses with yellow-tinted lenses to cut the blue light from mobile devices. I’d heard that the blue light was bad if you used a device at night, which I did. Often. I think the glasses have helped improve my sleep patterns.

Because I need readers with me all the time and I don’t always carry a purse or clothes with suitable pockets, I’d taken to wearing the glasses on a chain around my neck, kind of like a stereotypical librarian from the 1950s. (I’ve been accused of many things, but vanity is not one of them.) When I bought the new readers, they also had beaded chains that were quite pretty and only $2. I bought one.

I wore it just about every single day for six months. Then it broke, dropping microscopic beads on the floor. I was definitely not going to restring them. With heavy heart, I tossed the chain away and got online to find a replacement.

Nice looking beaded chains were available on Amazon.com starting at about $12. Surely I could do better.

I did. On eBay. $3.56 with free shipping. I submitted an order and paid with PayPal.

I knew it was coming from China and I figured it would take a long time. Maybe a month. Whatever. I wasn’t in any hurry. I still had the old chain I’d used before the nice beaded one.

China Letter
A letter informed me my eyeglasses chain was on its way.

China Box
My new eyeglass chain arrived in a very nice satin-lined gift box.

The chain on my glasses
Although not quite as pretty as the one I broke, my new eyeglasses chain certainly does the job.

But within a few days, I got an email message from the Chinese company I’d bought from. It was written in perfect English, easy to understand, and complete in the information I needed. If scammers wrote letters this nice, they’d fool more people.

The package arrived about a week later. It was a padded envelope with Chinese postage on it. It easily fit in my mailbox.

I brought it in and opened it up. I was very surprised to find a nice pink box inside. I’d been expecting the chain in a cheesy plastic bag marked with an inspection number. The box made it suitable for giving as a gift.

When I opened the box, I found the beaded chain inside it on a piece of satin that seemed made just for it. Classy.

And that got me thinking. How do these Chinese companies make money?

First they have to get the materials and labor to create the item they’re selling.

Then they need the fancy box with the satin insert and someone to carefully stow the chain inside it.

Then the box goes into an envelope with a packing slip. A label goes on the outside with postage.

And then someone takes it with countless others to the Chinese equivalent of a post office where it’s shipped thousands of miles. It goes through customs (I assume) and gets sorted into the U.S. postal system. And eventually it makes it to my mailbox.

For $3.56.

Less than the cost of a latte.

How can they possibly make any money on this?

Are Writers this Desperate?

Another rant. I’ll keep it short.

This morning, I went through my email inbox (currently 1795 messages, 10 unread) and found this message from a few days ago:

Email Message
This is the email message I received from a video training company looking for authors.

Maybe I’m being oversensitive here — it certainly wouldn’t be the first time — but I’m trying to figure out why any author in his/her right mind would send a bunch of detailed ideas for potential video courses in response to an obviously boiler-plated email that doesn’t even include the name or title of the person sending it.

Testing for Legitimacy

A side note about Lynda.com

I honestly don’t know why LinkedIn bought Lynda when it’s only a matter of time before there are hundreds of copycat sites out there, all cheaper. And what of the free content already available on YouTube? Video content is already going the way of the print content I used to create. Why buy a book when you can Google it? Why pay for a video when you can find one for free on YouTube? Quality doesn’t seem to be a concern anymore.

With Lynda’s current policy of replacing freelance experts with in house (i.e., non-royalty) authors, they can’t even claim to have better courses anymore. Those out-of-work experts have plenty of places to go — especially if they’re not as picky as I am.

I did some research. I looked at the website for the domain name the email came from. It looked legit — like a Lynda.com copycat site. A link at the bottom of the home page said they were looking for authors. I clicked it. No details at all: just a form to fill out with contact information. Apparently, they’d get in touch.

So at this point, I have no idea what kind of deal they’re offering authors. Do they even pay authors? I don’t know. I do know that I need to be paid — or feel confident that I will be paid — before I do any work, including developing ideas that it would be all too easy to have an “in house author” develop and record without compensating me. I’m not a complete idiot.

And anyone can whip up a real looking website these days. And was the grammar error in the email a typo or a sign that the email was sent by someone who doesn’t speak English regularly? Like someone at a content mill?

My reply was aloof:

I’m interested, but I need to know more about your author program before I make any proposals. I have a great deal of experience creating video courses, having authored and recorded about a dozen for Lynda.com over the years. Here’s a list: https://aneclecticmind.com/videos/ My areas of expertise include Mac OS, Microsoft Word, Microsoft Excel, Twitter, WordPress, and various niche software products. I’ve been writing books and articles about computing since 1990 and have had 85 books published since then.

If you’re interested in working with me, you’ll need to do a bit more than leave an anonymous message for me through a form on my blog. I’ve worked with a lot of publishers since 1990 and have learned that the serious ones are the ones who make personal contact and help me understand why I should want to work with them. I know I can benefit you; what can you do to benefit me?

Looking forward to hearing from you.

Maria

I don’t expect to get a response.

Another Site, another Courting

This reminds me a bit about a personal email I did get from another video training company about two years ago. This guy was in full sale mode, doing his best to tell me why I should be a writer for them, and why they wanted to get a bunch of my courses for their launch. There would be generous payment — 50% of the take on each course sold — but I’m smart enough to know that 50% of nothing is still nothing. Could they sell the courses they put online? I didn’t know.

I decided to wait a while to see how things went. After all, the whole thing could be a web version of vaporware. Six months after launch, I checked in. The site appeared to be up and running and there was content, although the courses weren’t very meaty. I emailed my contact to ask about sales figures. I never got a response. A year later, the site was down.

It would be nice to hitch up to a new wagon, but I need to be careful whose wagon I hitch up to. I don’t want to waste my time writing content for a publisher that I might not be properly compensated for.

How Desperate are Writers?

But again, these contacts and pleas for authors have me wondering: just how desperate are writers that they’d respond to an anonymous message like this with course ideas and outlines?

And how little do content publishers care about authors and content quality that they’d send out messages like this to anyone they think might take the bait?

How bad has the situation in publishing and content creation become?

Throwback Thursday, Birthday Edition

An old photo and some memories to go with it.

I don’t have many photos of myself, mostly because I don’t see any need to. I know what I look like: I see that face in the mirror every morning. But I do have a few older photos to look back on and this is one of them.

Old Photo
These two photos of me stood on the ledge beside my wasband’s desk in our Arizona home. I took the helicopter frame when I packed, but left the rest.

I vaguely remember the day the larger photo was shot. It was at my car in a parking lot at the beach. It was just after sunset. My future wasband was the photographer.

Nissan Pulsar
Here I am with my old car and my dog Spot in front of the first house I owned with my future wasband. I figure this was shot in 1985.

My car in those days was a 1983 Nissan Pulsar. It was metallic blue and a definite upgrade from the 1970 VW Beetle it replaced. I loved that car until I realized how much it lacked in terms of performance and agility. I replaced it in 1986 with a 1987 Toyota MR-2 that I owned until just a few years ago.

The beach was likely Jones Beach on the west end of Long Island in New York. My future wasband and I met there back on July 10, 1983, an event I documented in a blog post I wrote after my marriage to him fell apart 29 years later. The parking lot was called West End 2.

The photo was shot at sunset. We went to Jones Beach West End 2 occasionally to watch the sun set — that’s how we’d met. Back in those days, I lived in Hempstead on Long Island and he lived in Flushing in Queens. Although I doubt this photo was shot the day we met, it was probably shot sometime that same summer.

I like this photo a lot. It’s quite a nice composition; my wasband could be a good photographer when he tried. This is one of the instances when he managed to nail composition and light; he usually focuses (no pun intended) on subject matter and neglects one or both of the other vital components of fine art photography. (I can’t tell you how tough it was to get him to go on photo outings during golden hour light.) But in this case, he took a great portrait of a much younger version of me.

Younger, yes. I was probably 22 in this photo. My birthday had been just 10 days before we met and this had to be within three months of that. It’s one of my favorite photos of myself.

I’ve been thinking lately about how much I’d like to create a modern version of this photo. My face with the same expression — if I can pull it off after so many years of life experiences that resulted in the cynicism I work hard to overcome nearly daily. The position of my head in the lower corner of the driver’s side window of my current little car, a 2003 Honda S2000. The reflection of the horizon, red from the light of a recently set sun.

Or maybe it would have to be in my truck, since my car doesn’t have a back window for the reflection.

I just need a friend with a good eye and a camera to meet with me and make it happen. Another project for another day.

I don’t actually have this photo in my possession. I found it face down near my wasband’s desk when I returned home from my summer job in September 2012. The locks had been changed on the house I’d shared with him for 15 years, but an $8 lock — yes, I found the receipt dated just the week before on the kitchen table — isn’t going to keep me out of my home. (Neither was his lie-studded attempt to use the court to keep me out. No, I didn’t “abandon” him. I went to my summer job, as I had the previous four summers in a row.)

I found it interesting that he’d kept the photo at all. Or the one of the two of us all dressed up, shot only a few years later at a friend’s wedding, which I mailed to his mother as a birthday gift. I was surprised that the desperate old whore he’d hooked up with, who was obviously calling the shots for his life and divorce battle, hadn’t destroyed them when she was in my home, sizing up my possessions for her own future use. (That didn’t work out the way they intended, either.)

I righted the two photos and snapped the picture you see above. Later, I packed the little helicopter frame — I honestly can’t remember if I took the Papillon picture with it; it’s still packed somewhere. But I know I left the car window portrait behind. I think I was hoping that it would jog his memory of the better days together so long ago, before greed and jealousy and anger and frustration had split us apart. Maybe it would snap him out of his delusional state of mind and make him think twice about what he was throwing away. And how much it was costing him to make an enemy of the only woman who truly cared about him.

Of course, none of that happened. I stayed in the house until May 2013, packing my things while I waited in vain for him to see reason and settle out of court. In the end, it went in front of a judge and he wound up paying me and his lawyers at least four times what he would have if he’d agreed to my generous settlement offer. And he could have kept the house! Stupidity? Greed? Bad advice? I think they were all part of his problem. Amazing how a person can change.

But by then I was started on my new life without him, moving forward for the first time in years without a sad sack old man holding me back. Building the home I wanted — without the endless delays and compromises and excuses I’d been dealing with for years — in a beautiful place among good friends. A place where I could build my business and have an active life with the variety and challenges I thrive on.

When I look back on this picture, I remember the good old days when we were young and idealistic and deeply in love. And then I remind myself that the man who took the photo is long gone — and I’m so much better off without the man he became.

The Sun Shades

A solution to a “problem” I’d hoped I wouldn’t have.

On May 20, 2014, I began blogging about the construction of my new home in Malaga, WA. You can read all of these posts — and see the time-lapse movies that go with many them — by clicking the new home construction tag.

Earlier in June, I finally broke down and ordered sun shades for my home.

My living space has 15 windows, 11 of which are 4 feet wide by 5 feet tall and, as positioned, offer a nearly unobstructed view of what’s outside. (The others 4 are 6 feet wide and 3 feet tall up near the ceiling facing south.) Because I have no close neighbors and no worries about people looking in, I don’t have any curtains or shades. The result: my home is very bright with natural light during daylight hours.

Great Room at First Light
My great room, looking west northwest, shot from my desk at first light. The number and placement of windows offers an almost unobstructed view of what’s outside beyond my deck.

This isn’t perfect, however. (What is?) While the 7 north-facing windows are shaded by the roof over my deck on that side, the 3 east-facing and 1 west-facing windows are not. This time of year, I get a lot of direct sun into the east windows in the morning and into the west window in the afternoon. Although this tends to raise the temperature in my living room (morning) and bedroom (afternoon), that’s not really a problem — my air conditioning and ceiling fans can handle that. What is a problem is that I can’t work comfortably at my desk in the morning with the sun shining in my face. I’m also slightly concerned about the affect of direct sun on my living room’s red leather sofa and bedroom’s brown leather sofa and the various antique and heirloom items I own.

Solution: sun shades: shades that offer some filtering of the sun without completely blocking out the view. These are extremely popular in Arizona, where the sun can be brutally strong, especially in the summertime. I had a set at my home there for afternoon relief on the west-facing downstairs patio. Those were off-the-shelf roll-up shades from Home Depot that were admittedly cheap and ill-fitting but did the job. I’d want something a lot nicer for my new home.

In the past, I’ve ordered blinds from Select Blinds, a great source of blinds, shades, and other window treatments. This is where I ordered faux wood blinds for the little windows in my Howard Mesa cabin in Arizona and cloth vertical blinds for the sliding glass doors on the Phoenix condo. These folks do great work at a good price. There’s always a sale or special deal.

This time around, I ordered inside mount sun shades that filtered out only 14% of sunlight, thus letting a lot of light through. I’d be able to see through them, even when they’re down. I figured I’d put them on the 3 east and 1 west windows and use them in the summer. If they were easy to remove from the mounting hardware, I’ll likely remove them for the rest of the year. I don’t want anything blocking my view.

What I liked a lot about the blinds I chose is that they didn’t have to be wound up or down with a cord. They were spring-loaded, just like the blinds my parents had in our house for privacy back in the 1960s. You could pull them down in any position and with a tug, let them retract back up. No cord to worry about getting sucked into my Roomba or tangled into the power cord for my router or TV.

As usual, there was a special deal. (Deals aren’t really “special” if they’re always available, but I’m not complaining.) This time it was 35% off plus an additional 10%, 15%, or 20% off depending on the order total. My order of four custom-sized blinds — each window opening is a little different, thanks to the slap dash nature of the window framing — qualified for the extra 15% off, bringing the order total to just $370, including shipping. I sincerely doubt I could have gotten a better deal locally

Weeks went by. I was out working in my garden when the FedEx Ground truck came and dropped off a long box. My blinds.

I got to work the next day. The first chore was to finish the seal between the window and drywall. Although the drywall guys had done a great job hanging a lot of drywall in my home and fitting it around windows to create the box-like effect I have, they did a crappy job of finishing. I had to buy paintable caulk, run beads in the joints, and smooth it with a neat little caulking tool I have just for that purpose. A bit of paint once the caulk had dried finished the job.

Bad Finish Better Finish
Left: typical bad joint between drywall and window frame. Most of my windows were like this. (Apparently, the general contractor (me), was supposed to hire a finish guy. Who knew? I guess I’m that guy.) Right: joint between window and frame after applying and smoothing caulk. A bit of paint made it perfect.

Drywall Anchor and Screw
An example of a drywall anchor and screw.

Installation of the blinds was easy. Although I used the mounting brackets they came with, I could not use the screws. I needed drywall anchors, since the screw positioning did not connect with any of the studs. No problem — I had suitable drywall anchors with corresponding screws leftover from another project that didn’t need the anchors. I measured and marked, drilled holes, tapped in anchors, positioned brackets, and screwed in fasteners. (Any job is easy when you’ve got the right tools.) Using the tags in each blind bag, I matched the blinds to the windows. There was a bit of a challenge getting the middle east blind in — they were all a tight fit — but some creative use of a hammer resolved the problem.

Blinds Down
With the blinds down, plenty of light comes through and I can still see what’s outside. Although the blinds are long enough to go down to the windowsill, I typically only lower them to the part that opens so air flow is not restricted.

Blinds Open
When the blinds are open, the roller at the top of the window frame is nearly invisible, so I don’t have to look at them at all.

The result was perfect — exactly what I wanted. Actually, even a little better, as these two photos of two east side windows illustrate.

When the blinds are down, the light is filtered just enough. I can sit at my desk and work comfortably to get things done, but there’s still plenty of that morning light to illuminate the room. And I can see right through the shades for a sort of gauzy view of what lies beyond.

When the blinds are up, they roll tightly to the top of the window. Because I chose a neutral color — a sort of linen white — they are nearly invisible. No need to remove them in the winter months — which is good because the hardware would be very noticeable without them. This is a total win-win for me because I really don’t want to see any window coverings on any of my windows unless they are in use. I don’t believe in “dressing” a window when the real beauty is outside.

Of course, I only need the blinds down on the east side in the early morning — say before 10 AM — starting about a month before the summer solstice and ending about a month afterwards. The same goes for the one west side window in my bedroom for the afternoon — say after 4 PM — although I tend to keep that one down all day long because I’m not usually in that room during the day.

In all, I think I found the perfect solution to a “problem” I was hoping I wouldn’t have. The sun shades do the job, look great, and weren’t outrageously expensive.

This is only one of the challenges I’m facing and working through as I put the finishing touches on my home. The loft rails, which I finished this past winter, was another. Coming up is a big one: the stairs to the loft. Now that I have all the materials I need to start working on them, I hope to be blogging about that soon.

Online Advertising Blues

Or how to lose half a day in front of a computer.

I am the owner of a small business, Flying M Air, LLC. I do just about everything for the company except maintain the aircraft: schedule flights, preflight the aircraft, fly, take payment from passengers, manage the drug testing program, work with the FAA, meet with clients, negotiate contracts, arrange for special events, hire contract workers, record transactions, handle invoicing and receivables, pay bills, create print marketing materials like business cards and rack cards, etc. I also handle the online presence for the company, including the company website, Facebook, and Twitter.

(You might wonder how I have the skills to do all this stuff. The truth is, I have a BBA in Accounting and lots of business training from college. I also wrote books about computers for 20+ years, including several about building websites and using Twitter. Sadly I never studied helicopter repair.)

Today, I lost half a day to marketing and related online chores that were mind-bogglingly time consuming.

You see, I scheduled an event with a local resort, Cave B Estate Winery & Resort in Quincy, WA. Cave B is one of the destinations I take people on winery tours, although I admit I don’t go there very often. For the same price, folks can go to Tsillan Cellars in Chelan, which they seem to prefer. Cave B has a better restaurant and a more interesting atmosphere in a beautiful place. Tsillan Cellars is also in a beautiful place, but it’s a bit touristy for my taste. I actually don’t care which one I fly to since I can’t drink wine at either one. I just like to fly people to wineries.

But the new manager at Cave B Resort is very eager to get the helicopter onsite as an interesting activity for guests. So we set up a 6-hour event there for Saturday, July 2. I’d land in the field as I usually do and offer 15-minute helicopter tours of the area for $75/person. While that might seem kind of steep, it’s pretty much in line with my usual rates. Besides, the folks who stay at Cave B aren’t exactly cheapskates. (I just looked into booking a room for my upcoming birthday and decided that it was a bit too rich for my blood, at least this year. I think I’ll settle for a spa day.)

Setting up this event required me to complete a bunch of tasks on my computer:

  • Tour Flyer
    I threw together this flyer based on a template in Microsoft Word.

    Create a flyer in PDF format that could be used at the resort to let guests know that tours were available that day. I cheated: I used one of the Templates that came with Word 2011 (which I’m still using on my Mac). I already had pictures; I just had to put in the text and make it fit. It took about 30 minutes to complete and I had to make one change after sending it to Cave B’s manager. They’ll print it out on a color printer and, hopefully, put one in each room on Friday.

  • Use Square‘s item feature to set up an item for the tours so I could easily charge passengers for the flights and sell them online. I’ve been experimenting with online sales lately as a tool to get impulse buyers to buy in advance in certain predetermined time slots. So setting up the item also required me to set up the time slots and then create an inventory feature to prevent me from overselling a time slot. This took another 30 minutes or so. This had to be done before I finished the flyer so I could include the URL in the flyer.
  • Use bit.ly to create a custom short URL for Flying M Air’s online store. No one could remember the regular URL; maybe they can remember bitly.com/FlyingMAir. This took about 5 minutes. Of course, this also had to be done before the flyer was done so the URL could be included.
  • Tour Announcement
    Here’s the top part of the web page I created to announce the special event.

    Create a “blog post” on Flying M Air’s website (which was built with the WordPress CMS) to announce the event, provide details, and include the link for buying tickets. Once the post was published, I had to go back and add a featured image so it would appear in the slideshow of items at the top of the Home page. I also had to add an expiration date so that it would stop appearing as a “special” on the site after July 2 at 5 PM. Doing all this took at least another 30 minutes. My WordPress site is designed to automatically post a link to new items on Twitter for both Flying M Air and my own personal account, so at least I didn’t have to fiddle with Twitter.

  • Create a new event on Facebook for the Cave B Tours. That meant using pretty much the same photo, description, and link I’d put in the flyer in a Facebook form. Because Facebook requires a “Category” for each event and they’re not very creative with the category names, there’s now a “Festival” at Cave B that day. (Sheesh.) This took at least another 20 minutes.
  • Share the event with my friends on Facebook. Why not, right? Five minutes.
  • Post details on Cave B’s Facebook page for the event. I got lazy and put in a screen shot of the flyer. 5 minutes.
  • When I realized that I could probably sell the flight to and from Cave B that I’d have to deadhead for the event, I created a “Be Spontaneous” special offer on Flying M Air’s website, offering up the roundtrip flight for half price: $272.50. That’s less than my cost and a real smoking deal for anyone who wants two great helicopter flights and six hours at Cave B. (I’m thinking lunch, tasting, and a hike.) This took about 30 minutes.
  • I also had to set up an item in Square for this offer so I could make it easy to charge for or sell it online. No special URL was required, but I did have to put the link to the item in Flying M Air’s online store in the special offer post. Twenty minutes.
  • While I was fiddling with my website, I checked the Special Offers category and discovered a whole bunch of expired offers. So I recategorized them as Expired Offers. Then I spent some time adding a subscription form to the Special Offers page and made sure that page appeared in the slider at the top of the Home page. Anyone who subscribes automatically gets new posts by email; this is a great way to learn about special offers as they become available. I know I spent at least an hour on this.

Of course, while I was working on this, I was also taking calls from a potential client (in the U.K., of all places), texting back and forth with photographers that could help me close a deal with her, and writing reminders for the other things I needed to do at my desk: order wall mount display cabinets from Ikea, choose a garage door opener option (after researching the three options), and send out invitations for a outing on my boat the next day. So I wasn’t 100% focused on the tasks at hand.

I was only mildly surprised when I looked up after that last task and saw that it was after 1 PM.

The whole morning was shot. (No wonder I was hungry.)

But this is typical when I sit in front of my computer — and is why I spend a lot less time in front of my computer these days. Business tasks need to be done and I’m the one that has to do them. It’s a fact of life and I’m not complaining. Just trying to point out that marketing a business isn’t as easy as putting up a website and waiting for the phone to ring — especially with so much social media to deal with.